GITNUXREPORT 2026

Film Tv Industry Statistics

The global film industry is recovering but still faces challenges from streaming competition.

How We Build This Report

01
Primary Source Collection

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

02
Editorial Curation

Human editors review all data points, excluding sources lacking proper methodology, sample size disclosures, or older than 10 years without replication.

03
AI-Powered Verification

Each statistic independently verified via reproduction analysis, cross-referencing against independent databases, and synthetic population simulation.

04
Human Cross-Check

Final human editorial review of all AI-verified statistics. Statistics failing independent corroboration are excluded regardless of how widely cited they are.

Statistics that could not be independently verified are excluded regardless of how widely cited they are elsewhere.

Our process →

Key Statistics

Statistic 1

US primetime viewership avg 2023: 5.8 million, down 8% YoY

Statistic 2

Super Bowl LVIII 2024 drew 123.4 million US viewers, highest ever

Statistic 3

Oscars 2024: 19.69 million US viewers, up 9% from 2023

Statistic 4

Netflix 'Squid Game S1' 265 million views first 91 days

Statistic 5

Taylor Swift Eras Tour film: 4.1 million tickets sold first 24hrs

Statistic 6

US cable news avg 2023: Fox 2.8M primetime viewers

Statistic 7

Global TV households: 1.2 billion in 2023

Statistic 8

US sports TV viewership: NFL avg 17.9M per game 2023

Statistic 9

Emmys 2023: 9.5 million viewers, highest since 2020

Statistic 10

India IPL 2023 final: 32.7 million TV viewers

Statistic 11

UK iPlayer requests 2023: 5.9 billion, up 12%

Statistic 12

US late-night TV avg 2023: 2.1 million viewers, down 20%

Statistic 13

'The Last of Us' S1: 40 million US viewers episode 1 delayed viewing

Statistic 14

Eurovision 2023 final: 162 million viewers globally

Statistic 15

China Spring Festival Gala 2023: 1.5 billion cumulative viewers

Statistic 16

WWE WrestleMania 39: 2.3 million peak US viewers

Statistic 17

'Succession' finale: 2.9 million US live+same day viewers

Statistic 18

Brazil Globo novelas avg 25 million nightly 2023

Statistic 19

Olympics Tokyo 2020 delayed viewership US: 215 million reached

Statistic 20

'Yellowstone' S5 premiere: 12.5 million US L7 viewers

Statistic 21

French Open 2023 final: 9.2 million US viewers

Statistic 22

'The Mandalorian' S3: 1.8 billion minutes viewed US week 1

Statistic 23

Grammys 2024: 16.9 million US viewers

Statistic 24

US soap operas avg 2.5 million viewers daily 2023

Statistic 25

Netflix global weekly reach: 1.3 billion hours 2023 avg

Statistic 26

'Barbie' US opening weekend: 35.9 million admissions equivalent

Statistic 27

World Cup 2022 final: 1.5 billion global viewers

Statistic 28

US households with TV: 96.4% in 2023, down from 98%

Statistic 29

Prime time share linear TV US: 40% in 2023, streaming 38%

Statistic 30

In 2023, the global box office revenue totaled $33.9 billion, recovering 80% from pre-pandemic levels of 2019

Statistic 31

North American box office for 2023 generated $9.04 billion, up 18% from 2022 but still 22% below 2019

Statistic 32

Disney led 2023 global box office with $5.68 billion from 15 films, capturing 17% market share

Statistic 33

Top 2023 film 'Barbie' grossed $1.445 billion worldwide on $145 million budget

Statistic 34

Chinese box office hit 55.9 billion yuan ($7.75 billion) in 2023, up 82% from 2022

Statistic 35

India’s box office reached ₹11,833 crore ($1.42 billion) in 2023, led by 'Pathaan' at ₹1,050 crore

Statistic 36

Europe box office for 2023 was €21.3 billion ($23.1 billion), up 20% YoY per UNIC

Statistic 37

IMAX global 2023 revenue from ticket sales hit $1.1 billion, 25% above 2019

Statistic 38

2023 saw 80 films gross over $100 million globally, down from 98 in 2019

Statistic 39

Average ticket price in US rose to $10.78 in 2023 from $10.48 in 2022

Statistic 40

Japan box office 2023 totaled ¥219.9 billion ($1.48 billion), up 24.4% YoY

Statistic 41

UK box office 2023 reached £1.12 billion, highest since 2019 but 15% lower

Statistic 42

South Korea 2023 box office hit 9.7 trillion won ($7.2 billion), up 70%

Statistic 43

Global animation box office 2023: $5.2 billion, led by 'Super Mario Bros. Movie' at $1.36B

Statistic 44

Horror genre 2023 global gross: $2.1 billion, with 'M3GAN' contributing $181M

Statistic 45

Franchise films accounted for 65% of 2023 global top 100 box office

Statistic 46

US weekly box office average 2023: $92 million, vs $126M pre-pandemic

Statistic 47

France 2023 box office: €1.34 billion, up 16.5% with 142 million admissions

Statistic 48

Australia/NZ 2023 box office: A$1.25 billion, up 44% YoY

Statistic 49

Germany 2023 box office: €950 million, up 24% but 10% below 2019

Statistic 50

Brazil 2023 box office: R$3.2 billion ($650M), up 30%

Statistic 51

Mexico 2023 box office: 8.8 million admissions, revenue $450M, up 50%

Statistic 52

Russia 2023 box office: 252 million tickets sold, 12% below 2022

Statistic 53

Turkey 2023 box office: 58 million admissions, TL 2.9 billion ($95M)

Statistic 54

Argentina 2023 box office: 38 million tickets, up 90% YoY

Statistic 55

Global IMAX screens grew to 1,810 in 2023, contributing 10% of premium revenue

Statistic 56

3D films 2023 global share: 15% of box office, down from 20% in 2019

Statistic 57

Female-led films 2023 grossed $2.8B globally, 12% of total

Statistic 58

PG-rated films dominated 2023 US box office with 45% share

Statistic 59

Streaming cannibalized 25% of potential 2023 theatrical revenue per PwC

Statistic 60

TV employment in US film/TV peaked at 2.7 million in 2023 Q3

Statistic 61

California film/TV jobs: 777,000 in 2022, supporting $74B economy

Statistic 62

Below-the-line crew jobs US: 1.2 million in 2023, down 10% from 2019

Statistic 63

Women in directing US features: 16% in 2023, up from 11% in 2019

Statistic 64

DGA members: 19,000+ in 2023, with 24% female

Statistic 65

SAG-AFTRA members: 160,000 in 2023 strike-impacted

Statistic 66

VFX artists global: 50,000+ in 2023, India with 20%

Statistic 67

Writers Guild members: 11,500 striking in 2023

Statistic 68

Atlanta film jobs grew 30% to 50,000 in 2023

Statistic 69

New Mexico screen jobs: 12,000 in 2023, up 50%

Statistic 70

UK screen sector employment: 200,000 in 2023

Statistic 71

Canada film/TV jobs: 200,000+, Vancouver hub with 40,000

Statistic 72

India media workforce: 4 million in 2023, Bollywood 1M+

Statistic 73

BIPOC directors US TV: 30% in 2023-24 season, up from 20%

Statistic 74

IATSE members: 168,000 in 2023 negotiations

Statistic 75

Post-production jobs US: 150,000 in 2023

Statistic 76

Diversity in grips/electric US: 5% women, 20% POC in 2023

Statistic 77

Global animation jobs: 300,000 in 2023

Statistic 78

Freelance crew ratio US: 70% of film jobs in 2023

Statistic 79

Above-the-line jobs US TV: declined 15% post-strikes 2023

Statistic 80

Costume designers union: 2,500 members, 40% female in 2023

Statistic 81

Stunt performers US: 3,000 registered, 25% women up from 15%

Statistic 82

Location managers US: 1,200, 35% women in 2023

Statistic 83

Editors guild members: 8,000 in 2023

Statistic 84

Production assistants US: 50,000 annually, median wage $18/hr 2023

Statistic 85

Global streamers hired 100,000 content roles in 2023

Statistic 86

US average film salary: $85,000 in 2023, down 5% inflation-adjusted

Statistic 87

Hollywood released 548 films in 2023, averaging $15M per film domestic gross

Statistic 88

Global film production 2023: over 10,000 feature films, China leading with 1,500+

Statistic 89

US scripted TV episodes produced dropped 12% to 512 in 2022-23 season

Statistic 90

India produced 1,800+ films in 2023 across languages

Statistic 91

Netflix original content hours: 1,262 in 2023, up 10% YoY

Statistic 92

Global TV series production value: $250 billion in 2023 per Ampere

Statistic 93

UK film production spend: £1.27 billion in 2023, highest on record

Statistic 94

South Korea feature films: 1,069 in 2023, up 15%

Statistic 95

France feature films produced: 282 in 2023, 60% French majority

Statistic 96

Animation features globally: 120 in 2023, US with 40, Japan 20

Statistic 97

Bollywood productions: 150 major Hindi films in 2023

Statistic 98

Documentary features US: 1,200 in 2023

Statistic 99

Streaming originals: 5,400 hours globally in 2023, up 8%

Statistic 100

China film productions: 1,621 certified in 2023

Statistic 101

Independent films US: 4,000+ in 2023

Statistic 102

TV pilots greenlit US networks: 45 in 2023-24, down 20%

Statistic 103

VFX shots in blockbusters averaged 2,500 per film in 2023

Statistic 104

Superhero films produced: 15 in 2023 globally

Statistic 105

Horror productions US: 120 features in 2023

Statistic 106

Spanish-language films Latin America: 450 in 2023

Statistic 107

German features: 175 in 2023

Statistic 108

Italian films: 120 in 2023

Statistic 109

Australian features: 35 in 2023

Statistic 110

Canadian English films: 80 in 2023

Statistic 111

Nigerian Nollywood: 2,500+ films in 2023

Statistic 112

Global commercials/TVC production value: $120 billion in 2023

Statistic 113

US film production budgets averaged $65M for majors in 2023

Statistic 114

Netflix US subscribers: 82 million in Q4 2023

Statistic 115

Global SVOD subs: 1.8 billion in 2023, up 12% YoY

Statistic 116

Disney+ global subs: 150 million in 2023

Statistic 117

Amazon Prime Video: 200 million subs worldwide 2023

Statistic 118

HBO Max/Max: 97 million global subs Q4 2023

Statistic 119

Paramount+: 60 million subs end 2023

Statistic 120

Peacock: 28 million paid subs Q4 2023, up 40% YoY

Statistic 121

Apple TV+: 25 million subs estimated 2023

Statistic 122

US streaming share of TV time: 38.7% in 2023, up from 37.4%

Statistic 123

Global streaming revenue: $100 billion in 2023, Netflix 30% share

Statistic 124

FAST channels US reach: 100 million monthly users 2023

Statistic 125

YouTube monthly active users: 2.5 billion 2023

Statistic 126

TikTok video views daily: 1 billion in 2023

Statistic 127

Spotify podcasts: 5.5 million shows, 250M listeners monthly 2023

Statistic 128

India streaming subs: 60 million in 2023, up 25%

Statistic 129

China iQiyi subs: 100 million paid 2023

Statistic 130

Netflix ad-tier subs: 15 million by end 2023

Statistic 131

Bundle subs growth: 20% in US 2023

Statistic 132

AVOD revenue global: $20 billion 2023, up 15%

Statistic 133

Roku platform users: 81 million households 2023

Statistic 134

Fire TV active devices: 200 million 2023

Statistic 135

Global OTT revenue APAC: $35 billion 2023

Statistic 136

US password sharing crackdown: Netflix added 13M subs 2023

Statistic 137

Streaming churn rate US: 8% quarterly 2023

Statistic 138

4K streaming adoption: 50% US households 2023

Statistic 139

Live streaming events: 30% SVOD revenue growth driver 2023

Statistic 140

Gaming streaming Twitch: 1.9 billion hours watched 2023

Trusted by 500+ publications
Harvard Business ReviewThe GuardianFortune+497
The global film industry painted a compelling picture of recovery in 2023, with worldwide box office revenues soaring to $33.9 billion, reclaiming 80% of its pre-pandemic glory, while a wave of massive hits from "Barbie" to "Super Mario" and booming markets from China to India showcased a business bursting back to life even as it navigates deep shifts toward streaming, changing audience habits, and new production landscapes.

Key Takeaways

  • In 2023, the global box office revenue totaled $33.9 billion, recovering 80% from pre-pandemic levels of 2019
  • North American box office for 2023 generated $9.04 billion, up 18% from 2022 but still 22% below 2019
  • Disney led 2023 global box office with $5.68 billion from 15 films, capturing 17% market share
  • Hollywood released 548 films in 2023, averaging $15M per film domestic gross
  • Global film production 2023: over 10,000 feature films, China leading with 1,500+
  • US scripted TV episodes produced dropped 12% to 512 in 2022-23 season
  • TV employment in US film/TV peaked at 2.7 million in 2023 Q3
  • California film/TV jobs: 777,000 in 2022, supporting $74B economy
  • Below-the-line crew jobs US: 1.2 million in 2023, down 10% from 2019
  • US primetime viewership avg 2023: 5.8 million, down 8% YoY
  • Super Bowl LVIII 2024 drew 123.4 million US viewers, highest ever
  • Oscars 2024: 19.69 million US viewers, up 9% from 2023
  • Netflix US subscribers: 82 million in Q4 2023
  • Global SVOD subs: 1.8 billion in 2023, up 12% YoY
  • Disney+ global subs: 150 million in 2023

The global film industry is recovering but still faces challenges from streaming competition.

Audience Metrics

1US primetime viewership avg 2023: 5.8 million, down 8% YoY
Verified
2Super Bowl LVIII 2024 drew 123.4 million US viewers, highest ever
Verified
3Oscars 2024: 19.69 million US viewers, up 9% from 2023
Verified
4Netflix 'Squid Game S1' 265 million views first 91 days
Directional
5Taylor Swift Eras Tour film: 4.1 million tickets sold first 24hrs
Single source
6US cable news avg 2023: Fox 2.8M primetime viewers
Verified
7Global TV households: 1.2 billion in 2023
Verified
8US sports TV viewership: NFL avg 17.9M per game 2023
Verified
9Emmys 2023: 9.5 million viewers, highest since 2020
Directional
10India IPL 2023 final: 32.7 million TV viewers
Single source
11UK iPlayer requests 2023: 5.9 billion, up 12%
Verified
12US late-night TV avg 2023: 2.1 million viewers, down 20%
Verified
13'The Last of Us' S1: 40 million US viewers episode 1 delayed viewing
Verified
14Eurovision 2023 final: 162 million viewers globally
Directional
15China Spring Festival Gala 2023: 1.5 billion cumulative viewers
Single source
16WWE WrestleMania 39: 2.3 million peak US viewers
Verified
17'Succession' finale: 2.9 million US live+same day viewers
Verified
18Brazil Globo novelas avg 25 million nightly 2023
Verified
19Olympics Tokyo 2020 delayed viewership US: 215 million reached
Directional
20'Yellowstone' S5 premiere: 12.5 million US L7 viewers
Single source
21French Open 2023 final: 9.2 million US viewers
Verified
22'The Mandalorian' S3: 1.8 billion minutes viewed US week 1
Verified
23Grammys 2024: 16.9 million US viewers
Verified
24US soap operas avg 2.5 million viewers daily 2023
Directional
25Netflix global weekly reach: 1.3 billion hours 2023 avg
Single source
26'Barbie' US opening weekend: 35.9 million admissions equivalent
Verified
27World Cup 2022 final: 1.5 billion global viewers
Verified
28US households with TV: 96.4% in 2023, down from 98%
Verified
29Prime time share linear TV US: 40% in 2023, streaming 38%
Directional

Audience Metrics Interpretation

The data reveals a stark truth: the era of mass-appointment viewing is over, replaced by a fragmented landscape where we all gather only for the rare, unmissable spectacle—be it a Super Bowl, a cultural phenomenon like 'Squid Game,' or a tectonic pop culture event like Taylor Swift—while our nightly routines have permanently scattered to the winds of streaming and niche passions.

Box Office Revenue

1In 2023, the global box office revenue totaled $33.9 billion, recovering 80% from pre-pandemic levels of 2019
Verified
2North American box office for 2023 generated $9.04 billion, up 18% from 2022 but still 22% below 2019
Verified
3Disney led 2023 global box office with $5.68 billion from 15 films, capturing 17% market share
Verified
4Top 2023 film 'Barbie' grossed $1.445 billion worldwide on $145 million budget
Directional
5Chinese box office hit 55.9 billion yuan ($7.75 billion) in 2023, up 82% from 2022
Single source
6India’s box office reached ₹11,833 crore ($1.42 billion) in 2023, led by 'Pathaan' at ₹1,050 crore
Verified
7Europe box office for 2023 was €21.3 billion ($23.1 billion), up 20% YoY per UNIC
Verified
8IMAX global 2023 revenue from ticket sales hit $1.1 billion, 25% above 2019
Verified
92023 saw 80 films gross over $100 million globally, down from 98 in 2019
Directional
10Average ticket price in US rose to $10.78 in 2023 from $10.48 in 2022
Single source
11Japan box office 2023 totaled ¥219.9 billion ($1.48 billion), up 24.4% YoY
Verified
12UK box office 2023 reached £1.12 billion, highest since 2019 but 15% lower
Verified
13South Korea 2023 box office hit 9.7 trillion won ($7.2 billion), up 70%
Verified
14Global animation box office 2023: $5.2 billion, led by 'Super Mario Bros. Movie' at $1.36B
Directional
15Horror genre 2023 global gross: $2.1 billion, with 'M3GAN' contributing $181M
Single source
16Franchise films accounted for 65% of 2023 global top 100 box office
Verified
17US weekly box office average 2023: $92 million, vs $126M pre-pandemic
Verified
18France 2023 box office: €1.34 billion, up 16.5% with 142 million admissions
Verified
19Australia/NZ 2023 box office: A$1.25 billion, up 44% YoY
Directional
20Germany 2023 box office: €950 million, up 24% but 10% below 2019
Single source
21Brazil 2023 box office: R$3.2 billion ($650M), up 30%
Verified
22Mexico 2023 box office: 8.8 million admissions, revenue $450M, up 50%
Verified
23Russia 2023 box office: 252 million tickets sold, 12% below 2022
Verified
24Turkey 2023 box office: 58 million admissions, TL 2.9 billion ($95M)
Directional
25Argentina 2023 box office: 38 million tickets, up 90% YoY
Single source
26Global IMAX screens grew to 1,810 in 2023, contributing 10% of premium revenue
Verified
273D films 2023 global share: 15% of box office, down from 20% in 2019
Verified
28Female-led films 2023 grossed $2.8B globally, 12% of total
Verified
29PG-rated films dominated 2023 US box office with 45% share
Directional
30Streaming cannibalized 25% of potential 2023 theatrical revenue per PwC
Single source

Box Office Revenue Interpretation

The industry’s comeback tour is playing to 80% capacity, led by Disney’s usual pop hits and a pink doll with a billion-dollar encore, while streaming heckles from the back row and global audiences cheer at wildly different volumes.

Employment Data

1TV employment in US film/TV peaked at 2.7 million in 2023 Q3
Verified
2California film/TV jobs: 777,000 in 2022, supporting $74B economy
Verified
3Below-the-line crew jobs US: 1.2 million in 2023, down 10% from 2019
Verified
4Women in directing US features: 16% in 2023, up from 11% in 2019
Directional
5DGA members: 19,000+ in 2023, with 24% female
Single source
6SAG-AFTRA members: 160,000 in 2023 strike-impacted
Verified
7VFX artists global: 50,000+ in 2023, India with 20%
Verified
8Writers Guild members: 11,500 striking in 2023
Verified
9Atlanta film jobs grew 30% to 50,000 in 2023
Directional
10New Mexico screen jobs: 12,000 in 2023, up 50%
Single source
11UK screen sector employment: 200,000 in 2023
Verified
12Canada film/TV jobs: 200,000+, Vancouver hub with 40,000
Verified
13India media workforce: 4 million in 2023, Bollywood 1M+
Verified
14BIPOC directors US TV: 30% in 2023-24 season, up from 20%
Directional
15IATSE members: 168,000 in 2023 negotiations
Single source
16Post-production jobs US: 150,000 in 2023
Verified
17Diversity in grips/electric US: 5% women, 20% POC in 2023
Verified
18Global animation jobs: 300,000 in 2023
Verified
19Freelance crew ratio US: 70% of film jobs in 2023
Directional
20Above-the-line jobs US TV: declined 15% post-strikes 2023
Single source
21Costume designers union: 2,500 members, 40% female in 2023
Verified
22Stunt performers US: 3,000 registered, 25% women up from 15%
Verified
23Location managers US: 1,200, 35% women in 2023
Verified
24Editors guild members: 8,000 in 2023
Directional
25Production assistants US: 50,000 annually, median wage $18/hr 2023
Single source
26Global streamers hired 100,000 content roles in 2023
Verified
27US average film salary: $85,000 in 2023, down 5% inflation-adjusted
Verified

Employment Data Interpretation

While the industry celebrates its peak employment, record-breaking economic impact, and hard-won (though still insufficient) diversity gains, this data reveals a landscape under profound stress, where shrinking paychecks, an oversaturated freelance workforce, and job volatility starkly contrast with the glittering global demand for content.

Production Numbers

1Hollywood released 548 films in 2023, averaging $15M per film domestic gross
Verified
2Global film production 2023: over 10,000 feature films, China leading with 1,500+
Verified
3US scripted TV episodes produced dropped 12% to 512 in 2022-23 season
Verified
4India produced 1,800+ films in 2023 across languages
Directional
5Netflix original content hours: 1,262 in 2023, up 10% YoY
Single source
6Global TV series production value: $250 billion in 2023 per Ampere
Verified
7UK film production spend: £1.27 billion in 2023, highest on record
Verified
8South Korea feature films: 1,069 in 2023, up 15%
Verified
9France feature films produced: 282 in 2023, 60% French majority
Directional
10Animation features globally: 120 in 2023, US with 40, Japan 20
Single source
11Bollywood productions: 150 major Hindi films in 2023
Verified
12Documentary features US: 1,200 in 2023
Verified
13Streaming originals: 5,400 hours globally in 2023, up 8%
Verified
14China film productions: 1,621 certified in 2023
Directional
15Independent films US: 4,000+ in 2023
Single source
16TV pilots greenlit US networks: 45 in 2023-24, down 20%
Verified
17VFX shots in blockbusters averaged 2,500 per film in 2023
Verified
18Superhero films produced: 15 in 2023 globally
Verified
19Horror productions US: 120 features in 2023
Directional
20Spanish-language films Latin America: 450 in 2023
Single source
21German features: 175 in 2023
Verified
22Italian films: 120 in 2023
Verified
23Australian features: 35 in 2023
Verified
24Canadian English films: 80 in 2023
Directional
25Nigerian Nollywood: 2,500+ films in 2023
Single source
26Global commercials/TVC production value: $120 billion in 2023
Verified
27US film production budgets averaged $65M for majors in 2023
Verified

Production Numbers Interpretation

While Hollywood frets over fewer but pricier tentpoles, the rest of the world, turbocharged by streamers and local audiences, is quietly building a cinematic Babel so vast that not even 2,500 VFX shots per superhero could save you from having to read subtitles.

Streaming Statistics

1Netflix US subscribers: 82 million in Q4 2023
Verified
2Global SVOD subs: 1.8 billion in 2023, up 12% YoY
Verified
3Disney+ global subs: 150 million in 2023
Verified
4Amazon Prime Video: 200 million subs worldwide 2023
Directional
5HBO Max/Max: 97 million global subs Q4 2023
Single source
6Paramount+: 60 million subs end 2023
Verified
7Peacock: 28 million paid subs Q4 2023, up 40% YoY
Verified
8Apple TV+: 25 million subs estimated 2023
Verified
9US streaming share of TV time: 38.7% in 2023, up from 37.4%
Directional
10Global streaming revenue: $100 billion in 2023, Netflix 30% share
Single source
11FAST channels US reach: 100 million monthly users 2023
Verified
12YouTube monthly active users: 2.5 billion 2023
Verified
13TikTok video views daily: 1 billion in 2023
Verified
14Spotify podcasts: 5.5 million shows, 250M listeners monthly 2023
Directional
15India streaming subs: 60 million in 2023, up 25%
Single source
16China iQiyi subs: 100 million paid 2023
Verified
17Netflix ad-tier subs: 15 million by end 2023
Verified
18Bundle subs growth: 20% in US 2023
Verified
19AVOD revenue global: $20 billion 2023, up 15%
Directional
20Roku platform users: 81 million households 2023
Single source
21Fire TV active devices: 200 million 2023
Verified
22Global OTT revenue APAC: $35 billion 2023
Verified
23US password sharing crackdown: Netflix added 13M subs 2023
Verified
24Streaming churn rate US: 8% quarterly 2023
Directional
254K streaming adoption: 50% US households 2023
Single source
26Live streaming events: 30% SVOD revenue growth driver 2023
Verified
27Gaming streaming Twitch: 1.9 billion hours watched 2023
Verified

Streaming Statistics Interpretation

While Netflix clings to its 30% slice of a $100 billion global streaming pie, the real story is a voracious and fickle audience who, after being hounded for password sharing, now juggle seven different subscriptions yet still spend over a third of their TV time scrolling through an infinite sea of content where a cat on TikTok can get a billion daily views.

Sources & References