The Latest Feminine Hygiene Industry Statistics Explained
The global feminine hygiene market was estimated to be around USD 21.96 billion in 2018.
The statistic indicated that the global feminine hygiene market had an estimated value of approximately USD 21.96 billion in the year 2018. This figure reflects the total revenue generated from the sale of feminine hygiene products such as sanitary pads, tampons, menstrual cups, and feminine wipes worldwide during that period. The statistic highlights the significant market size and consumer demand for products related to women’s personal care and hygiene needs. Factors contributing to the market size may include increasing awareness about women’s health and hygiene, technological advancements in product design, and evolving preferences among consumers. This statistic serves as a crucial indicator for businesses, policymakers, and healthcare professionals to understand the dynamics and trends in the feminine hygiene industry on a global scale.
It is anticipated to grow at a rate of 6.7% from 2019 to 2025.
The statistic “It is anticipated to grow at a rate of 6.7% from 2019 to 2025” indicates the projected annual growth rate of a specific variable or indicator over a six-year period starting from 2019 and ending in 2025. This rate of 6.7% suggests that the variable is expected to increase steadily at that percentage each year. The anticipation of growth points towards a positive trend, signifying potential improvements or expansion in the associated sector. This statistic is valuable for forecasting future developments and making informed decisions based on the expected trajectory of the variable under consideration.
In 2019, Europe had the largest market share (33.4%) in the feminine hygiene industry.
The statistic “In 2019, Europe had the largest market share (33.4%) in the feminine hygiene industry” indicates that out of all global regions, Europe accounted for the highest proportion of sales in the female hygiene products market in that particular year. The 33.4% market share suggests that roughly one-third of all feminine hygiene products sold worldwide were consumed in Europe. This statistic highlights Europe’s significant presence and influence in the industry, potentially driven by factors such as consumer habits, cultural norms, economic factors, and marketing strategies targeted at the region’s population. It also implies that companies operating in the feminine hygiene sector may need to pay particular attention to the European market to maintain or expand their market share.
Sanitary pads are one of the fastest-growing segments in the feminine hygiene industry with a forecasted CAGR of 4.9% from 2020 to 2027.
The statistic refers to the anticipated Compound Annual Growth Rate (CAGR) of the sanitary pads segment within the feminine hygiene industry between 2020 and 2027. A CAGR of 4.9% signifies the average annual growth rate over this period. This indicates that the demand for sanitary pads is projected to increase steadily, positioning it as a rapidly growing segment within the industry. Factors such as rising awareness about menstrual hygiene, changing lifestyles, and improved product innovations could be driving this growth trend. Businesses operating in this segment may benefit from the increasing market opportunities and consumer demand for sanitary pads over the forecasted period.
The North America market is projected to reach USD 9.24 billion by 2027.
The statistic “The North America market is projected to reach USD 9.24 billion by 2027” indicates the anticipated total value of the market in North America by the year 2027. This projection suggests that the market is expected to experience growth and expansion over the coming years, reaching a significant monetary value of USD 9.24 billion. This information is important for businesses, investors, and policymakers as it provides insights into the potential size and opportunities within the North American market, guiding decision-making and strategic planning for stakeholders operating within this region.
The Asia-Pacific market is expected to grow at the fastest rate due to increasing awareness and high population.
The statistic suggests that the Asia-Pacific market is projected to experience rapid growth in comparison to other regions, driven primarily by a combination of increasing awareness among consumers and the high population density in this area. The growth rate forecast indicates a significant opportunity for businesses operating in this market to capitalize on the growing consumer demand and expanding market size. Factors such as rising disposable incomes, urbanization, and changing consumer preferences are likely contributing to the increasing awareness and demand for products and services in the Asia-Pacific region, making it an attractive market for companies seeking growth and expansion opportunities.
The product penetration in developing countries is just 50%.
The statistic that the product penetration in developing countries is just 50% indicates that only half of the potential target market in these countries currently uses the product. This suggests that there is significant room for growth and expansion in these markets. Increasing product penetration by reaching the remaining 50% of potential customers can present significant opportunities for businesses to expand their market share, increase revenue, and make a positive impact on the local economy. It may also indicate potential challenges such as limited infrastructure, distribution barriers, or competition that would need to be addressed in order to reach these untapped market segments.
The tampons segment accounted for a share of 17.3% in 2020.
This statistic indicates that the tampons segment, within the larger market of feminine hygiene products, represented 17.3% of the total market in the year 2020. This share reflects the proportion of sales, revenue, or units sold that can be attributed to tampons specifically. The significance of this statistic lies in its representation of the relative importance and popularity of tampons compared to other products within the feminine hygiene industry. Companies and marketers can use this information to understand consumer preferences, track market trends, and make strategic decisions related to product development, promotion, and pricing within the tampons segment.
Sales of menstrual cup reached $963 million in 2019.
The statistic “Sales of menstrual cups reached $963 million in 2019” indicates the total revenue generated from the sale of menstrual cups in the year 2019. This figure represents the significant growth and popularity of menstrual cups as an alternative menstrual product. The fact that sales have reached nearly a billion dollars demonstrates the increasing awareness and acceptance of menstrual cups as a sustainable and cost-effective option that is gaining traction among consumers. This statistic reflects a shift towards more environmentally friendly and reusable menstrual products in the market.
Panty liners is predicted to expand at a CAGR of 7.5% from 2021 to 2028.
This statistic indicates that the market for panty liners is projected to experience a Compound Annual Growth Rate (CAGR) of 7.5% from 2021 to 2028. The CAGR represents the average annual growth rate over a specific period of time. In this case, the predicted 7.5% CAGR suggests that the demand for panty liners is expected to steadily increase by that rate each year from 2021 to 2028. This growth projection could be influenced by factors such as changing consumer preferences, increased awareness and adoption of feminine hygiene products, and market expansion strategies by manufacturers. Overall, this statistic indicates a positive outlook for the panty liners market during the specified period.
The worldwide market for female cleansing & deodorizing products was approximately $2.6 billion in 2020.
This statistic indicates that the global market for female cleansing and deodorizing products, such as feminine hygiene and intimate care products, reached a total value of around $2.6 billion in 2020. This figure suggests that there is a significant demand for these products worldwide, reflecting the importance placed on personal hygiene and wellness among women. The size of this market highlights the industry’s growth and potential for companies operating in this sector to capitalize on consumer needs and preferences. Additionally, it underscores the market’s competitiveness, with various brands vying for a share of the revenue generated by the sale of female cleansing and deodorizing products.
Feminine hygiene products market in the Middle East and Africa is expected to grow at a CAGR of around 7% from 2022-2026.
This statistic indicates that the feminine hygiene products market in the Middle East and Africa is forecasted to experience a Compound Annual Growth Rate (CAGR) of about 7% between the years 2022 and 2026. This growth rate suggests that the demand for feminine hygiene products within this region is on an upward trajectory and is expected to continue expanding steadily over the next five years. Factors such as increasing awareness around personal hygiene, changing societal norms, and rising disposable incomes could be driving this growth. Businesses operating in the feminine hygiene products sector in the Middle East and Africa may find opportunities for market expansion and potential for increased revenues during this period.
64% of women aged 18 to 24 years used tampons in the United States in 2020.
In 2020, 64% of women aged 18 to 24 years in the United States reported using tampons, indicating a significant proportion of this demographic relies on this menstrual product. This statistic highlights the commonality and popularity of tampons among young women in their late teens and early 20s as a preferred method for managing menstrual hygiene. The high percentage suggests a strong preference for tampons over other menstrual products within this age group, potentially due to reasons such as convenience, ease of use, and comfort. Understanding the prevalence of tampon use in this specific demographic can inform public health initiatives, marketing strategies, and product development tailored to the needs and preferences of young women in the United States regarding menstrual hygiene products.
Unicharm, the leading player in the feminine hygiene market, had a value share of 26.2% in 2018.
The statistic indicates that Unicharm held a significant position in the feminine hygiene market in 2018, capturing 26.2% of the market’s total value share. This means that out of all the sales revenue generated within the market that year, Unicharm’s products accounted for more than a quarter of it. Such a high value share suggests that Unicharm is a major player in the industry, likely enjoying strong brand recognition, customer loyalty, and market presence. This statistic reflects Unicharm’s competitive standing and market influence within the feminine hygiene sector in 2018.
In 2020, the size of the menstrual underwear market stood at $364.6 million.
The statistic stating that in 2020, the size of the menstrual underwear market was $364.6 million indicates the total monetary value of sales within this specific market segment throughout the year. This figure includes revenue generated from the sales of menstrual underwear products such as absorbent panties designed for use during menstruation. The market size number serves as a metric to gauge the significance and growth potential of the menstrual underwear industry, providing valuable insights for businesses, investors, and policymakers interested in this sector. The substantial market size suggests a growing demand for menstrual underwear products and highlights the market’s economic importance and potential for further expansion in the future.
The organic segment of the feminine hygiene market is also growing at a CAGR of more than 7%.
This statistic highlights the growth rate of the organic segment within the feminine hygiene market, indicating that it is expanding at a Compound Annual Growth Rate (CAGR) exceeding 7%. This suggests a notable increase in consumer demand for organic feminine hygiene products, driven by factors such as rising awareness of the potential health and environmental benefits of using organic products. The growth in this segment reflects changing consumer preferences towards more sustainable and natural options in the feminine hygiene market. This trend signifies a shift towards more eco-friendly and healthier choices among consumers, which has led to the steady expansion of the organic segment within the overall feminine hygiene market.
Panty Liners constitute 17% of the total Australian feminine hygiene market.
The statistic that panty liners constitute 17% of the total Australian feminine hygiene market indicates that out of all the products within the feminine hygiene category in Australia, panty liners make up approximately 17% of sales or market share. This suggests that panty liners are a significant product segment within the feminine hygiene industry in Australia and are popular among consumers. Companies and marketers operating in this market may focus on promoting and innovating within the panty liner category to capitalize on its substantial share of the market. Understanding this statistic can help businesses make informed decisions regarding product development, marketing strategies, and overall positioning within the Australian feminine hygiene market.
The feminine wipes segment accounted for a market share of 23.6% in 2020.
The statistic states that in 2020, feminine wipes comprised 23.6% of the total market share within the wipes industry. This figure indicates the proportion of sales or revenue generated by feminine wipes compared to other types of wipes available in the market. The high market share suggests that feminine wipes are a significant product category within the wipes sector, likely driven by consumer demand and various marketing strategies. This statistic highlights the importance and popularity of feminine wipes in the market landscape, providing insights into consumer preferences and industry trends for stakeholders in the wipes industry to consider for strategic decision-making.
Nearly 60% of women in the U.S. use feminine cleansing wipes.
The statistic that nearly 60% of women in the U.S. use feminine cleansing wipes indicates a strong prevalence of this hygiene product among women. Feminine cleansing wipes are commonly used for personal cleansing and freshness, particularly during menstruation or after physical activities. The high percentage suggests that many women find these wipes to be a convenient and effective option for maintaining hygiene and feeling clean. This data also reflects a trend towards increased personal care and hygiene practices, highlighting the importance of such products in women’s daily routines.
References
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