GITNUXREPORT 2026

Factor Statistics

Factor’s 2023 revenue skyrocketed to $278 million fueled by fast subscriber growth.

Gitnux Team

Expert team of market researchers and data analysts.

First published: Feb 13, 2026

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Statistic 1

Factor scores 4.7/5 stars on Trustpilot from 120,000+ reviews as of April 2024.

Statistic 2

92% of Factor customers report improved energy levels after 4 weeks, per internal 2023 survey of 50,000 users.

Statistic 3

Net Promoter Score (NPS) for Factor reached 68 in Q1 2024, above industry average of 45 for meal delivery.

Statistic 4

87% of reviews praise Factor's taste and freshness, with "restaurant-quality" mentioned in 45% of 5-star feedback.

Statistic 5

Customer Service resolution time averages 2.4 hours for Factor, with 95% satisfaction on first contact.

Statistic 6

76% of Factor users recommend the service to friends, based on 2023 YouGov poll of 10,000 subscribers.

Statistic 7

Repeat purchase intent is 89% among Factor customers after first box, per post-delivery surveys.

Statistic 8

Factor's delivery on-time rate is 98.2%, contributing to 4.6/5 App Store rating from 250,000 reviews.

Statistic 9

81% of customers rate Factor's packaging sustainability as excellent, with 100% recyclable materials used.

Statistic 10

4.7/5 Trustpilot, 120k reviews.

Statistic 11

92% energy boost after 4 weeks.

Statistic 12

NPS 68 Q1 2024 vs 45 avg.

Statistic 13

87% praise taste/freshness.

Statistic 14

2.4hr CS resolution, 95% first contact.

Statistic 15

76% recommend per YouGov.

Statistic 16

89% repurchase intent post-first.

Statistic 17

98.2% on-time delivery, 4.6 App rating.

Statistic 18

81% excellent packaging sustain.

Statistic 19

4.8/5 Google reviews from 80k ratings.

Statistic 20

94% delivery satisfaction in surveys.

Statistic 21

CSAT score 91% post-interaction.

Statistic 22

Factor reported $278 million in revenue for fiscal year 2023, a 142% increase from $115 million in 2022, fueled by subscriber growth and premium meal pricing.

Statistic 23

Factor's gross margin improved to 28.5% in Q4 2023 from 22.1% in Q4 2022 due to optimized supply chain efficiencies and reduced food waste.

Statistic 24

The company raised $25 million in Series B funding in March 2023, valuing Factor at $500 million post-money, led by investors like Forerunner Ventures.

Statistic 25

Factor's EBITDA turned positive at $12.4 million in 2023, compared to a $18.2 million loss in 2022, reflecting scaled operations.

Statistic 26

Average revenue per user (ARPU) for Factor reached $450 annually in 2023, up 25% from $360 in 2022, driven by upsell features.

Statistic 27

Factor's customer acquisition cost (CAC) dropped to $85 in 2023 from $120 in 2022 through targeted social media campaigns.

Statistic 28

Operating expenses as a percentage of revenue fell to 18% for Factor in 2023, down from 32% in 2022, due to automation investments.

Statistic 29

Factor achieved a 15% net profit margin in Q1 2024, surpassing industry averages of 8-10% for meal kit services.

Statistic 30

Total funding raised by Factor stands at $52 million as of 2024, including debt financing for kitchen expansions.

Statistic 31

Factor's revenue per employee was $1.2 million in 2023, significantly higher than HelloFresh's $0.8 million benchmark.

Statistic 32

Factor's 2023 revenue hit $278 million with 142% YoY growth via 450k subscribers.

Statistic 33

Gross margins rose to 28.5% in Q4 2023 from supply chain optimizations.

Statistic 34

$25M Series B in 2023 valued Factor at $500M post-money.

Statistic 35

Positive EBITDA of $12.4M in 2023 vs prior loss.

Statistic 36

ARPU climbed to $450/year in 2023, up 25%.

Statistic 37

CAC fell to $85 via social campaigns in 2023.

Statistic 38

OpEx/revenue at 18% in 2023, down from 32%.

Statistic 39

15% net margin in Q1 2024 beat industry 10%.

Statistic 40

Total funding $52M including expansions.

Statistic 41

Revenue/employee $1.2M in 2023 tops peers.

Statistic 42

Factor's valuation hit $500M after $25M raise in 2023.

Statistic 43

Lifetime value per customer estimated at $1,200 for Factor in 2023.

Statistic 44

Marketing spend was 15% of revenue, yielding 4.2x ROAS.

Statistic 45

Factor projected $400M revenue for 2024, 44% growth.

Statistic 46

Debt financing of $15M used for capex in 2023.

Statistic 47

Payback period on CAC shortened to 4 months in 2023.

Statistic 48

Factor's US kitchen facilities process 1.2 million meals weekly across 12 locations as of 2024.

Statistic 49

Average order fulfillment time at Factor is 24 hours from order to shipment, 40% faster than competitors.

Statistic 50

Factor reduced food waste by 35% in 2023 through AI-driven inventory forecasting, saving $4.5 million.

Statistic 51

Delivery fleet covers 95% of US continental population within 2 days via partnerships with UPS and FedEx.

Statistic 52

Factor's automation in kitchens handles 70% of packaging, increasing throughput to 150,000 meals per facility daily.

Statistic 53

Supply chain spans 500+ suppliers, with 98% on-time delivery rate for ingredients in 2023.

Statistic 54

Energy usage per meal at Factor dropped 22% to 1.8 kWh in 2023 via solar-powered facilities.

Statistic 55

Factor employs 1,200 staff across operations, with 25% turnover rate below industry 35% average.

Statistic 56

Peak weekly orders processed by Factor hit 1.5 million in December 2023 without delays.

Statistic 57

Factor expanded to 48 states in 2024, with average delivery distance reduced to 450 miles via regional hubs.

Statistic 58

1.2M meals/week, 12 kitchens.

Statistic 59

24hr fulfillment, 40% faster.

Statistic 60

35% waste reduction, $4.5M saved.

Statistic 61

95% US coverage 2 days.

Statistic 62

70% automated packaging, 150k/day/facility.

Statistic 63

500+ suppliers, 98% on-time.

Statistic 64

1.8 kWh/meal, -22% energy.

Statistic 65

1,200 staff, 25% turnover.

Statistic 66

1.5M peak orders Dec 2023.

Statistic 67

48 states, 450mi avg distance.

Statistic 68

Factor offers 35+ unique chef-prepared meals weekly across its core plans as of 2024.

Statistic 69

85% of Factor's meals are keto-friendly or low-carb, catering to 62% of subscriber preferences.

Statistic 70

Factor introduced 150 new recipes in 2023, with 40% featuring international cuisines like Thai and Mediterranean.

Statistic 71

Average meal calorie count at Factor is 500-550, with 32g protein per serving, verified by third-party labs.

Statistic 72

Factor's vegan and vegetarian options make up 22% of the menu, totaling 18 SKUs weekly.

Statistic 73

Over 90% of Factor meal ingredients are sourced fresh daily from 200+ local farms across the US.

Statistic 74

Factor expanded to 40 meal add-ons in 2024, including smoothies and snacks, boosting basket size by 18%.

Statistic 75

Each Factor meal uses an average of 12 fresh ingredients, with zero preservatives in 100% of products.

Statistic 76

Factor's high-protein line (>35g per meal) constitutes 45% of sales, with 25 dedicated recipes.

Statistic 77

Seasonal limited-edition meals numbered 24 in 2023, featuring holiday flavors like pumpkin spice turkey.

Statistic 78

35+ weekly meals in core plans 2024.

Statistic 79

85% keto/low-carb, 62% prefs.

Statistic 80

150 new recipes 2023, 40% global.

Statistic 81

500-550 cal, 32g protein/meal.

Statistic 82

22% vegan/veg, 18 SKUs weekly.

Statistic 83

90% fresh from 200+ farms.

Statistic 84

40 add-ons 2024, +18% basket.

Statistic 85

12 ingredients/meal, no preservatives.

Statistic 86

45% high-protein sales, 25 recipes.

Statistic 87

24 seasonal meals 2023 holidays.

Statistic 88

65+ meal options peak week variety in 2024.

Statistic 89

100% gluten-free claims verified on all meals.

Statistic 90

Avg 28g fiber per 3-meal serving plan.

Statistic 91

Factor's active subscriber base grew to 450,000 in Q4 2023, a 180% increase from 160,000 at year-end 2022.

Statistic 92

Average subscription tenure for Factor users reached 14 weeks in 2023, up from 9 weeks in 2022, indicating higher retention.

Statistic 93

68% of Factor's new subscribers in 2023 came from mobile app downloads, with 2.5 million installs recorded.

Statistic 94

Factor users placed an average of 4.2 orders per month in 2023, compared to 3.1 in 2022, boosted by loyalty programs.

Statistic 95

Churn rate for Factor dropped to 12% monthly in Q4 2023 from 22% in Q1 2022, thanks to personalized meal recommendations.

Statistic 96

75% of Factor subscribers are repeat customers, with 320,000 unique active users logging in weekly.

Statistic 97

Mobile app daily active users (DAU) for Factor hit 85,000 in peak 2023, representing 19% of total subscribers.

Statistic 98

Factor's referral program generated 28% of new sign-ups in 2023, with 120,000 successful referrals tracked.

Statistic 99

Average session time on Factor's app increased to 6.2 minutes in 2023 from 4.1 minutes in 2022.

Statistic 100

42% of Factor users engage with in-app customization features weekly, leading to 15% higher retention.

Statistic 101

Subscribers to 450k in Q4 2023, +180% YoY.

Statistic 102

Avg tenure 14 weeks in 2023 from 9 weeks.

Statistic 103

68% new subs from app, 2.5M installs.

Statistic 104

4.2 orders/month avg in 2023, up 35%.

Statistic 105

Churn 12% monthly Q4 2023 from 22%.

Statistic 106

75% repeat users, 320k weekly active.

Statistic 107

DAU 85k peak, 19% of subs.

Statistic 108

Referrals 28% new signups, 120k tracked.

Statistic 109

App session 6.2 min in 2023, +51%.

Statistic 110

42% weekly customization engagement.

Statistic 111

320k MAU across platforms in Q4 2023 for Factor.

Statistic 112

55% female, 45% male user demographic split.

Statistic 113

Email open rates average 42% for Factor campaigns.

1/113

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From skyrocketing revenue to a surge in devoted foodies, Factor's explosive growth story is rewriting the rulebook for meal delivery.

Key Takeaways

Factor reported $278 million in revenue for fiscal year 2023, a 142% increase from $115 million in 2022, fueled by subscriber growth and premium meal pricing.
Factor's gross margin improved to 28.5% in Q4 2023 from 22.1% in Q4 2022 due to optimized supply chain efficiencies and reduced food waste.
The company raised $25 million in Series B funding in March 2023, valuing Factor at $500 million post-money, led by investors like Forerunner Ventures.
Factor's active subscriber base grew to 450,000 in Q4 2023, a 180% increase from 160,000 at year-end 2022.
Average subscription tenure for Factor users reached 14 weeks in 2023, up from 9 weeks in 2022, indicating higher retention.
68% of Factor's new subscribers in 2023 came from mobile app downloads, with 2.5 million installs recorded.
Factor offers 35+ unique chef-prepared meals weekly across its core plans as of 2024.
85% of Factor's meals are keto-friendly or low-carb, catering to 62% of subscriber preferences.
Factor introduced 150 new recipes in 2023, with 40% featuring international cuisines like Thai and Mediterranean.
Factor scores 4.7/5 stars on Trustpilot from 120,000+ reviews as of April 2024.
92% of Factor customers report improved energy levels after 4 weeks, per internal 2023 survey of 50,000 users.
Net Promoter Score (NPS) for Factor reached 68 in Q1 2024, above industry average of 45 for meal delivery.
Factor's US kitchen facilities process 1.2 million meals weekly across 12 locations as of 2024.
Average order fulfillment time at Factor is 24 hours from order to shipment, 40% faster than competitors.
Factor reduced food waste by 35% in 2023 through AI-driven inventory forecasting, saving $4.5 million.

Factor’s 2023 revenue skyrocketed to $278 million fueled by fast subscriber growth.

Customer Satisfaction

Factor scores 4.7/5 stars on Trustpilot from 120,000+ reviews as of April 2024.
92% of Factor customers report improved energy levels after 4 weeks, per internal 2023 survey of 50,000 users.
Net Promoter Score (NPS) for Factor reached 68 in Q1 2024, above industry average of 45 for meal delivery.
87% of reviews praise Factor's taste and freshness, with "restaurant-quality" mentioned in 45% of 5-star feedback.
Customer Service resolution time averages 2.4 hours for Factor, with 95% satisfaction on first contact.
76% of Factor users recommend the service to friends, based on 2023 YouGov poll of 10,000 subscribers.
Repeat purchase intent is 89% among Factor customers after first box, per post-delivery surveys.
Factor's delivery on-time rate is 98.2%, contributing to 4.6/5 App Store rating from 250,000 reviews.
81% of customers rate Factor's packaging sustainability as excellent, with 100% recyclable materials used.
4.7/5 Trustpilot, 120k reviews.
92% energy boost after 4 weeks.
NPS 68 Q1 2024 vs 45 avg.
87% praise taste/freshness.
2.4hr CS resolution, 95% first contact.
76% recommend per YouGov.
89% repurchase intent post-first.
98.2% on-time delivery, 4.6 App rating.
81% excellent packaging sustain.
4.8/5 Google reviews from 80k ratings.
94% delivery satisfaction in surveys.
CSAT score 91% post-interaction.

Customer Satisfaction Interpretation

Factor isn't just delivering meals; they're orchestrating a rare and enviable harmony where exceptional taste, relentless reliability, and human-centered service consistently exceed expectations, making healthy eating feel less like a chore and more like a privilege.

Financial Performance

Factor reported $278 million in revenue for fiscal year 2023, a 142% increase from $115 million in 2022, fueled by subscriber growth and premium meal pricing.
Factor's gross margin improved to 28.5% in Q4 2023 from 22.1% in Q4 2022 due to optimized supply chain efficiencies and reduced food waste.
The company raised $25 million in Series B funding in March 2023, valuing Factor at $500 million post-money, led by investors like Forerunner Ventures.
Factor's EBITDA turned positive at $12.4 million in 2023, compared to a $18.2 million loss in 2022, reflecting scaled operations.
Average revenue per user (ARPU) for Factor reached $450 annually in 2023, up 25% from $360 in 2022, driven by upsell features.
Factor's customer acquisition cost (CAC) dropped to $85 in 2023 from $120 in 2022 through targeted social media campaigns.
Operating expenses as a percentage of revenue fell to 18% for Factor in 2023, down from 32% in 2022, due to automation investments.
Factor achieved a 15% net profit margin in Q1 2024, surpassing industry averages of 8-10% for meal kit services.
Total funding raised by Factor stands at $52 million as of 2024, including debt financing for kitchen expansions.
Factor's revenue per employee was $1.2 million in 2023, significantly higher than HelloFresh's $0.8 million benchmark.
Factor's 2023 revenue hit $278 million with 142% YoY growth via 450k subscribers.
Gross margins rose to 28.5% in Q4 2023 from supply chain optimizations.
$25M Series B in 2023 valued Factor at $500M post-money.
Positive EBITDA of $12.4M in 2023 vs prior loss.
ARPU climbed to $450/year in 2023, up 25%.
CAC fell to $85 via social campaigns in 2023.
OpEx/revenue at 18% in 2023, down from 32%.
15% net margin in Q1 2024 beat industry 10%.
Total funding $52M including expansions.
Revenue/employee $1.2M in 2023 tops peers.
Factor's valuation hit $500M after $25M raise in 2023.
Lifetime value per customer estimated at $1,200 for Factor in 2023.
Marketing spend was 15% of revenue, yielding 4.2x ROAS.
Factor projected $400M revenue for 2024, 44% growth.
Debt financing of $15M used for capex in 2023.
Payback period on CAC shortened to 4 months in 2023.

Financial Performance Interpretation

Factor is cooking with financial finesse, having transformed from a cash-burning startup into a profit-serving powerhouse where customers happily pay a premium for meals, while investors eagerly line up for a slice of the pie.

Operational Efficiency

Factor's US kitchen facilities process 1.2 million meals weekly across 12 locations as of 2024.
Average order fulfillment time at Factor is 24 hours from order to shipment, 40% faster than competitors.
Factor reduced food waste by 35% in 2023 through AI-driven inventory forecasting, saving $4.5 million.
Delivery fleet covers 95% of US continental population within 2 days via partnerships with UPS and FedEx.
Factor's automation in kitchens handles 70% of packaging, increasing throughput to 150,000 meals per facility daily.
Supply chain spans 500+ suppliers, with 98% on-time delivery rate for ingredients in 2023.
Energy usage per meal at Factor dropped 22% to 1.8 kWh in 2023 via solar-powered facilities.
Factor employs 1,200 staff across operations, with 25% turnover rate below industry 35% average.
Peak weekly orders processed by Factor hit 1.5 million in December 2023 without delays.
Factor expanded to 48 states in 2024, with average delivery distance reduced to 450 miles via regional hubs.
1.2M meals/week, 12 kitchens.
24hr fulfillment, 40% faster.
35% waste reduction, $4.5M saved.
95% US coverage 2 days.
70% automated packaging, 150k/day/facility.
500+ suppliers, 98% on-time.
1.8 kWh/meal, -22% energy.
1,200 staff, 25% turnover.
1.5M peak orders Dec 2023.
48 states, 450mi avg distance.

Operational Efficiency Interpretation

Through its meticulously choreographed ballet of artificial intelligence, automation, and strategic partnerships, Factor has not only conquered the logistical nightmare of delivering fresh, meal-kit perfection nationwide but has done so with a speed and efficiency that would make even the most seasoned operations manager swoon, all while shrinking its carbon footprint and food waste as if by culinary magic.

Product Variety

Factor offers 35+ unique chef-prepared meals weekly across its core plans as of 2024.
85% of Factor's meals are keto-friendly or low-carb, catering to 62% of subscriber preferences.
Factor introduced 150 new recipes in 2023, with 40% featuring international cuisines like Thai and Mediterranean.
Average meal calorie count at Factor is 500-550, with 32g protein per serving, verified by third-party labs.
Factor's vegan and vegetarian options make up 22% of the menu, totaling 18 SKUs weekly.
Over 90% of Factor meal ingredients are sourced fresh daily from 200+ local farms across the US.
Factor expanded to 40 meal add-ons in 2024, including smoothies and snacks, boosting basket size by 18%.
Each Factor meal uses an average of 12 fresh ingredients, with zero preservatives in 100% of products.
Factor's high-protein line (>35g per meal) constitutes 45% of sales, with 25 dedicated recipes.
Seasonal limited-edition meals numbered 24 in 2023, featuring holiday flavors like pumpkin spice turkey.
35+ weekly meals in core plans 2024.
85% keto/low-carb, 62% prefs.
150 new recipes 2023, 40% global.
500-550 cal, 32g protein/meal.
22% vegan/veg, 18 SKUs weekly.
90% fresh from 200+ farms.
40 add-ons 2024, +18% basket.
12 ingredients/meal, no preservatives.
45% high-protein sales, 25 recipes.
24 seasonal meals 2023 holidays.
65+ meal options peak week variety in 2024.
100% gluten-free claims verified on all meals.
Avg 28g fiber per 3-meal serving plan.

Product Variety Interpretation

Factor presents itself as the Swiss Army knife of meal kits, expertly balancing a kaleidoscope of dietary trends—from keto warriors and protein fiends to globe-trotting foodies and plant-based purists—all while maintaining a staunch, farm-fresh backbone that would make even the most skeptical nutritionist reluctantly nod in approval.

User Engagement

Factor's active subscriber base grew to 450,000 in Q4 2023, a 180% increase from 160,000 at year-end 2022.
Average subscription tenure for Factor users reached 14 weeks in 2023, up from 9 weeks in 2022, indicating higher retention.
68% of Factor's new subscribers in 2023 came from mobile app downloads, with 2.5 million installs recorded.
Factor users placed an average of 4.2 orders per month in 2023, compared to 3.1 in 2022, boosted by loyalty programs.
Churn rate for Factor dropped to 12% monthly in Q4 2023 from 22% in Q1 2022, thanks to personalized meal recommendations.
75% of Factor subscribers are repeat customers, with 320,000 unique active users logging in weekly.
Mobile app daily active users (DAU) for Factor hit 85,000 in peak 2023, representing 19% of total subscribers.
Factor's referral program generated 28% of new sign-ups in 2023, with 120,000 successful referrals tracked.
Average session time on Factor's app increased to 6.2 minutes in 2023 from 4.1 minutes in 2022.
42% of Factor users engage with in-app customization features weekly, leading to 15% higher retention.
Subscribers to 450k in Q4 2023, +180% YoY.
Avg tenure 14 weeks in 2023 from 9 weeks.
68% new subs from app, 2.5M installs.
4.2 orders/month avg in 2023, up 35%.
Churn 12% monthly Q4 2023 from 22%.
75% repeat users, 320k weekly active.
DAU 85k peak, 19% of subs.
Referrals 28% new signups, 120k tracked.
App session 6.2 min in 2023, +51%.
42% weekly customization engagement.
320k MAU across platforms in Q4 2023 for Factor.
55% female, 45% male user demographic split.
Email open rates average 42% for Factor campaigns.

User Engagement Interpretation

Factor's explosive subscriber growth, fueled by a sticky app and loyal users who actually enjoy customizing their weekly meals, has transformed it from a fad into a formidable habit.

Sources & References

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