GITNUX MARKETDATA REPORT 2024

Must-Know Facebook Live Video Statistics [Current Data]

With sources from: EarthWeb: “FACEBOOK LIVE STATISTICS 2023: HOW POPULAR IS IT?”, cited February 2023. (Source), 99 Firms: “Facebook Live Statistics”, cited February 2023. (Source), Growthoid: “30 Facebook Live Statistics for 2022”, cited February 2023. (Source), Blogging Wizard: “26 Latest Facebook Live Statistics For 2023: Usage And Trends”, cited February 2023. (Source) and many more

In this post, we will explore a comprehensive array of statistics highlighting the significant impact of Facebook Live videos on user engagement, reach, and content consumption trends. From the exponential rise in viewership to the preference of various age groups for live video content, these statistics shed light on the growing significance of Facebook Live in the digital landscape. Let’s delve into the numbers that showcase the power of live video broadcasting on Facebook.

Statistic 1

"Live videos on Facebook get 10 times the comments of normal videos."

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Statistic 2

"Facebook Live has twice the reach of regular Facebook video posts."

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Statistic 3

"Facebook Live has twice the reach of regular Facebook video posts."

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Statistic 4

"Facebook Live video view count climbed to 3.5 billion viewers in 2018, quadrupling the daily watch time in a single year."

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Statistic 5

"In 2018, there was a 38% increase in Facebook live video broadcasts from businesses accounts, taking the statistic up to 42.7%."

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Statistic 6

"29% of viewers aged 35-54 and 23% of viewers aged 55+ use Facebook Live, while only 19% of viewers aged 18-34 watch via Facebook Live."

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Statistic 7

"In March 2020, Facebook Live viewers grew by 50%, and the number of marketers using Facebook Live increased from 34% in 2018 to 35% in 2019."

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Statistic 8

"Viral funny videos are one of the most popular types of content on Facebook Live."

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Statistic 9

"Live videos on Facebook get 10 times the comments of normal videos."

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Statistic 10

"Facebook Live videos generate 6 times more interactions than regular video content."

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Statistic 11

"In 2017, daily Facebook Live broadcasts doubled year-over-year."

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Statistic 12

"In 2016, 3,000 hours of Facebook Live video were streamed per day."

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Statistic 13

"Between May and November 2018, Facebook Live had over 3.5 billion total broadcasts."

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Statistic 14

"By 2020, 82% of all consumer-internet traffic was on video, which includes Facebook Live."

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Statistic 15

"Almost two-thirds of Millennials and Gen X viewers prefer Facebook Live over traditional television."

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Statistic 16

"Videos on Facebook get 135% more organic reach than photos."

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Statistic 17

"About 20% of all Facebook videos are live broadcasts."

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Statistic 18

"Facebook Live videos are viewed 3 times longer than non-live videos on average."

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Statistic 19

"Facebook’s algorithm prioritizes live video, showing them at the top of the News Feed."

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Statistic 20

"Facebook Live videos were responsible for 10% of overall video consumption on the platform in 2017."

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Interpretation

Overall, the statistics on Facebook Live video reveal a significant trend towards increased engagement and viewership on the platform. Live videos consistently outperform normal videos in terms of comments and interactions, with a notable surge in viewership and broadcast volume in recent years. The data also indicate a shifting preference among audiences, with a growing number of viewers choosing Facebook Live over traditional television. Marketers have also capitalized on the trend, with more businesses leveraging Facebook Live as a key component of their marketing strategies. Additionally, the algorithmic prioritization of live videos by Facebook highlights the platform's emphasis on this type of content, further solidifying its relevance and impact in the digital landscape.

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