Facebook Live Video has become an increasingly popular way to engage with audiences and build relationships with customers. With the ability to broadcast live video to a large audience, businesses and influencers have been able to create unique and engaging content that can be shared with followers in real-time.
In this blog post, we will explore the latest Facebook Live Video Statistics and how businesses can use this information to create more effective content strategies. We will look at the number of people watching Facebook Live videos, the best practices for creating successful Facebook Live videos and much more.
Facebook Live Video: The Most Important Statistics
Facebook Live usage has grown significantly and consistently since its launch, with a 50% increase in 2021 alone, and 80% of businesses using Facebook to post video content.
Facebook Live has twice the reach of regular Facebook video posts.
Facebook Live Video: Statistics Overview
Facebook Live Videos are highly engaging, with 2 billion people watching them between 2016 and 2018 and 10 times more comments than conventional videos.
This matters in the context of Facebook Live Video Statistics because it shows that Live Videos are a great way to engage with viewers and get them to interact with content. This can be used to create a more interactive experience for viewers and increase engagement with content.
Facebook Live has twice the reach of regular Facebook video posts.
This statistic demonstrates the power of using Facebook Live to reach a wider audience than with a regular video post. With twice the reach, brands and businesses can significantly increase their reach and engagement by using Facebook Live. This could be a great way to increase brand awareness and visibility, as well as build relationships with customers.
Facebook Live video view count climbed to 3.5 billion viewers in 2018, quadrupling the daily watch time in a single year.
This statistic shows the rapid growth of Facebook Live Video and its increasing popularity among users. This indicates that Facebook Live Video is becoming an increasingly popular way for people to engage with content and that it is becoming an increasingly important part of the social media landscape.
In 2018, there was a 38% increase in Facebook live video broadcasts from businesses accounts, taking the statistic up to 42.7%.
Businesses are increasingly using Facebook Live to reach their audiences, which is likely to lead to increased viewership and engagement with the platform. This is beneficial for Facebook, as it increases their user base and provides more opportunities for businesses to advertise their products and services.
Facebook Live usage has grown significantly and consistently since its launch, with a 50% increase in 2021 alone, and 80% of businesses using Facebook to post video content.
This indicates that Facebook Live is becoming increasingly popular and businesses should consider including it in their video content strategy.
38% of marketers say that they use Facebook Live for live video. 64% of marketers said that Facebook Live is their single most important video channel for their business.
This statistic indicates that Facebook Live is becoming an increasingly important tool for marketers. It can be used to create engaging content and build relationships with customers. Additionally, this highlights the growing importance of live video as a tool for businesses to reach and engage with their target audiences.
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29% of viewers aged 35-54 and 23% of viewers aged 55+ use Facebook Live, while only 19% of viewers aged 18-34 watch via Facebook Live.
This shows that Facebook Live is the third most popular platform for live-streaming video in the US, and that it is more popular among older viewers than younger viewers. This information can be used to inform marketing and advertising strategies for Facebook Live, as it can help to target the right audience.
In March 2020, Facebook Live viewers grew by 50%, and the number of marketers using Facebook Live increased from 34% in 2018 to 35% in 2019.
This statistic shows that Facebook Live is becoming increasingly popular among marketers, which indicates that it is a powerful tool for connecting with audiences. This could be a great opportunity for marketers to reach more people and build relationships with their customers.
Viral funny videos are one of the most popular types of content on Facebook Live.
This matters in the context of Facebook Live Video Statistics because it shows that people are engaging with humorous content on the platform, which can be leveraged by content creators to create more engaging and successful videos.
Live videos on Facebook get 10 times the comments of normal videos.
Live video content can be an extremely effective way to reach and engage with an audience, as it is often seen as more authentic, dynamic, and timely than other forms of media. Knowing that live videos get 10 times the comments of normal videos gives marketers and content creators a powerful tool to reach and engage their audiences.
TikTok is introducing a feature to allow users to buy goods while watching live-streamed content, and has partnered with the UFC to broadcast live streams of behind-the-scenes content, resulting in a drop in viewership on Twitch.
This statistic shows that TikTok is making moves to increase its live-streaming capabilities, which could potentially draw viewers away from other platforms such as Facebook Live. This could have a significant impact on the overall viewership of Facebook Live Video, and could lead to a decrease in the platform’s popularity.
Facebook Live videos get 42% less engagement on average than traditional videos and less than 1% of Facebook Live videos are in the top 10,000 posts on the social media platform.
This statistic is important because it shows that Facebook Live videos are not as popular as traditional videos. This could be due to the fact that people are more likely to watch and share a traditional video than a live video. This could be an important factor for businesses to consider when deciding whether to use Facebook Live videos or traditional videos for their marketing campaigns.
Supplementary Statistics
Facebook Live videos generate 6 times more interactions than regular video content.
Live videos can be a powerful tool for driving interactions and engagement with viewers, making them an invaluable asset for any content creator looking to maximize their reach.
In 2017, daily Facebook Live broadcasts doubled year-over-year.
More and more people are turning to the platform to share their stories and experiences with the world. This is an important indicator of the platform’s success and its potential for further growth.
In 2016, 3,000 hours of Facebook Live video were streamed per day.
People are increasingly turning to Facebook Live Video as a way to share their experiences with the world. This statistic is a clear indication that Facebook Live Video is a powerful tool for connecting people and creating meaningful experiences.
Between May and November 2018, Facebook Live had over 3.5 billion total broadcasts.
It shows that Facebook Live is a powerful tool for connecting with audiences, and that it has become an integral part of the social media landscape.
By 2020, 82% of all consumer-internet traffic was on video, which includes Facebook Live.
Video is the preferred medium for consumers when it comes to internet traffic, and that Facebook Live is a major player in this space. This is an important point to consider when discussing Facebook Live Video Statistics, as it demonstrates the potential reach and impact of this platform.
Almost two-thirds of Millennials and Gen X viewers prefer Facebook Live over traditional television.
These generations are increasingly turning to Facebook Live Video as a preferred source of entertainment, rather than traditional television. This is an important insight for anyone looking to understand the impact of Facebook Live Video on the media landscape.
Videos on Facebook get 135% more organic reach than photos.
Thus, videos have the potential to reach far more people than photos, making them an invaluable tool for businesses looking to maximize their organic reach on the platform. With this in mind, it’s no surprise that Facebook Live Video has become such a popular tool for businesses looking to engage with their audiences.
About 20% of all Facebook videos are live broadcasts.
This indicates that Facebook Live Video is a popular and effective way for users to engage with their audience, and is an important factor to consider when discussing the success of the platform.
Facebook Live videos are viewed 3 times longer than non-live videos on average.
It suggests that viewers are more likely to stay tuned in to a live video than a non-live one, making it an attractive option for content creators looking to maximize their reach.
Facebook’s algorithm prioritizes live video, showing them at the top of the News Feed.
This provides an incentive for content creators to use the live video feature, as it increases the chances of their content being seen.
Facebook Live videos were responsible for 10% of overall video consumption on the platform in 2017.
It shows that Facebook Live videos are not only popular, but are also a major source of video content for users. This is an important statistic to consider when discussing the impact of Facebook Live videos on the platform.
On average, 100 million hours of Facebook Live video were watched daily in 2016.
People are tuning in daily to watch content on the platform, making it a powerful tool for content creators and businesses alike. It also demonstrates the potential of Facebook Live Video to reach a wide audience and engage them with compelling content.
Approximately 65% of Facebook users watch live video content on their mobile devices.
It is a clear indication that Facebook Live Video is an effective way to reach and engage with a large audience, making it an invaluable tool for businesses and content creators alike.
Facebook Live videos have experienced a 270% growth in engagement year-over-year as of 2018.
This is a key indicator of the success of Facebook Live videos and should be included in any blog post about Facebook Live Video Statistics.
Conclusion
In conclusion, Facebook Live Video is a powerful tool for businesses and marketers to reach their target audiences. With the right strategy, businesses can use Facebook Live Video to engage with their customers, build relationships, and drive sales.
The statistics show that Facebook Live Video is growing in popularity, and it is an effective way to reach a large audience. With the right approach, businesses can use Facebook Live Video to their advantage and increase their reach and engagement.
References
EarthWeb: “FACEBOOK LIVE STATISTICS 2023: HOW POPULAR IS IT?”, cited February 2023. (Source)
99 Firms: “Facebook Live Statistics”, cited February 2023. (Source)
Growthoid: “30 Facebook Live Statistics for 2022”, cited February 2023. (Source)
Blogging Wizard: “26 Latest Facebook Live Statistics For 2023: Usage And Trends”, cited February 2023. (Source)
FinancesOnline: “34 Vital Facebook Live Statistics: 2023 Viewership & Marketing Use”, cited February 2023. (Source)
Startup Bonsai: “25+ Eye-Opening Facebook Live Statistics For 2023”, cited February 2023. (Source)
Siteefy: “Important Facebook Live Statistics You Should Know”, cited February 2023. (Source)
ZipDo, cited June 2023: Facebook Live Video Statistics
