GITNUXREPORT 2026

Epsilon Statistics

Epsilon is a profitable and growing marketing technology leader driven by data.

Gitnux Team

Expert team of market researchers and data analysts.

First published: Feb 27, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

Epsilon manages marketing for 250 Fortune 500 brands in 2023

Statistic 2

Epsilon sends 40 billion personalized emails annually for clients

Statistic 3

92% open rate achieved in Epsilon's top email campaigns in 2023

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Epsilon's personalization drives 30% higher conversion rates for clients

Statistic 5

Epsilon serves clients in 18 industries with tailored data strategies

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75% of Epsilon's clients report ROI improvement of 20%+ post-engagement

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Epsilon's PeopleCloud platform has 500 million opted-in profiles

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Epsilon executed 15,000+ marketing campaigns in 2022

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Average customer lifetime value uplift of 25% via Epsilon programs

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Epsilon's SMS marketing reaches 1 billion messages yearly

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85% of Epsilon clients use omnichannel strategies

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Epsilon's loyalty programs retain 40% more customers for brands

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Epsilon processes 5 petabytes of customer data daily

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60% increase in mobile engagement from Epsilon's app strategies

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Epsilon's fraud detection saves clients $200 million annually

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95% data accuracy rate in Epsilon's consumer profiles

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Epsilon partners with 50+ tech platforms for integrations

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Epsilon's retail clients see 18% sales lift from targeted ads

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Epsilon employs over 8,000 people worldwide as of 2023

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45% of Epsilon's workforce is in technology and data science roles in 2023

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Epsilon's employee turnover rate is 12% annually, below industry average of 18%

Statistic 22

Average tenure of Epsilon employees is 5.2 years as of 2023

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38% of Epsilon's leadership positions are held by women in 2023

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Epsilon conducted 150 internal trainings per employee on average in 2022

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Epsilon's employee satisfaction score is 4.2 out of 5 on Glassdoor in 2023

Statistic 26

65% of Epsilon staff work remotely at least 3 days a week post-2022 policy

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Epsilon hired 1,200 new employees in data analytics in 2023

Statistic 28

Epsilon's average employee salary is $112,000 USD in the US for 2023

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22 nationalities represented in Epsilon's US workforce in 2023

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Epsilon promotes 15% of its employees internally annually

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Epsilon offers mental health benefits to 100% of employees since 2022

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Epsilon's diversity training completion rate is 98% among staff in 2023

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50% of Epsilon's tech hires come from underrepresented groups in 2023

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Epsilon's voluntary attrition rate dropped to 10% in 2023 from 15% in 2021

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Epsilon has 2,500 employees in its Irving, Texas headquarters hub

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Epsilon provides stock options to 75% of its full-time employees

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Epsilon's global workforce grew 10% YoY to 8,800 in 2023

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Epsilon reported annual revenue of $2.4 billion in 2021 before acquisition

Statistic 39

Epsilon's EBITDA margin stood at 28% in fiscal year 2020

Statistic 40

Post-acquisition, Epsilon contributed 15% to Publicis Groupe's total revenue in 2022

Statistic 41

Epsilon's marketing database holds over 2.2 billion consumer profiles globally

Statistic 42

Epsilon invested $150 million in data infrastructure upgrades in 2022

Statistic 43

Epsilon's client retention rate reached 95% in 2023 for top-tier accounts

Statistic 44

Average deal size for Epsilon's enterprise clients was $5.2 million in 2022

Statistic 45

Epsilon generated $800 million from email marketing services in 2021

Statistic 46

Cost per acquisition for Epsilon's campaigns averaged $12.50 in 2023 benchmarks

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Epsilon's return on ad spend (ROAS) averaged 4.8x for retail clients in 2022

Statistic 48

Epsilon secured 12 new Fortune 500 clients in 2023

Statistic 49

Epsilon's net promoter score (NPS) among clients was 72 in 2023 survey

Statistic 50

Epsilon allocated 22% of revenue to R&D in 2022

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Epsilon's growth rate was 18% YoY in digital services revenue for 2022

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Epsilon reported $300 million in cost synergies post-Publicis merger by 2023

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Epsilon's profit margin improved to 15% in 2023 from 12% in 2021

Statistic 54

Epsilon's total assets valued at $4.5 billion at acquisition in 2021

Statistic 55

Epsilon achieved 25% revenue from AI-driven personalization in 2023

Statistic 56

Epsilon's Q4 2023 revenue grew 14% QoQ

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Epsilon's debt-to-equity ratio was 0.45 pre-acquisition in 2021

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Epsilon Epsilon holds 25% US market share in database marketing

Statistic 59

Epsilon ranks #1 in personalization marketing per Gartner 2023 Magic Quadrant

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Global martech market where Epsilon operates is valued at $500 billion in 2023

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Epsilon's acquisition by Publicis valued it at $4.4 billion in 2021

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40% of CMOs use Epsilon solutions per 2023 survey

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Epsilon leads in zero-party data collection with 35% adoption rate

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Epsilon's competitors include Salesforce and Oracle with 15% smaller share

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Martech industry growth at 16% CAGR, Epsilon at 20% in 2023

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Epsilon awarded "Best Marketing Technology Provider" by Deloitte 2023

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60% of retail brands prefer Epsilon for loyalty tech

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Epsilon's patent portfolio includes 150+ in data privacy tech

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Industry-wide data privacy fines total $2B; Epsilon zero in 2023

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Epsilon forecasted to capture 30% of cookieless market by 2025

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25% YoY increase in demand for Epsilon's AI services

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Epsilon serves 70% of top 100 US advertisers

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Global CRM market $80B, Epsilon holds 5% share in 2023

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Epsilon's innovation score 4.8/5 in IDC MarketScape 2023

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55% of enterprises plan to increase Epsilon spend in 2024

Statistic 76

Epsilon disrupts legacy DMPs with 40% faster processing

Statistic 77

Epsilon's brand value up 22% post-acquisition per Brand Finance

Statistic 78

Epsilon operates data centers in 15 countries for low-latency marketing

Statistic 79

Epsilon processes 10 billion transactions per year across client platforms

Statistic 80

Uptime of 99.99% for Epsilon's cloud services in 2023

Statistic 81

Epsilon's AI models train on 1 exabyte of historical data

Statistic 82

500+ developers maintain Epsilon's proprietary tech stack

Statistic 83

Epsilon automates 80% of campaign deployment workflows

Statistic 84

Daily API calls to Epsilon's platform exceed 50 million

Statistic 85

Epsilon's data ingestion rate is 2 terabytes per hour

Statistic 86

24/7 support team handles 10,000 client tickets monthly

Statistic 87

Epsilon reduced campaign setup time by 60% with automation in 2023

Statistic 88

Epsilon's security compliance includes GDPR, CCPA, and 10+ certifications

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95% of Epsilon's operations run on renewable energy sources in 2023

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Epsilon's platform supports 200+ languages for global campaigns

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Average response time to data queries is under 100ms

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Epsilon migrates 100 client datasets monthly with zero downtime

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70% cost reduction in data storage via cloud optimization

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Epsilon runs 1,000+ A/B tests daily across client campaigns

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Epsilon's network latency averages 50ms globally

1/95

Sources

Trusted by 500+ publications

+497

With a staggering 2.2 billion consumer profiles powering campaigns that generate an 18% sales lift for retailers, Epsilon has transformed from a data powerhouse into the personalization engine driving modern marketing.

Key Takeaways

Epsilon reported annual revenue of $2.4 billion in 2021 before acquisition
Epsilon's EBITDA margin stood at 28% in fiscal year 2020
Post-acquisition, Epsilon contributed 15% to Publicis Groupe's total revenue in 2022
Epsilon employs over 8,000 people worldwide as of 2023
45% of Epsilon's workforce is in technology and data science roles in 2023
Epsilon's employee turnover rate is 12% annually, below industry average of 18%
Epsilon manages marketing for 250 Fortune 500 brands in 2023
Epsilon sends 40 billion personalized emails annually for clients
92% open rate achieved in Epsilon's top email campaigns in 2023
Epsilon operates data centers in 15 countries for low-latency marketing
Epsilon processes 10 billion transactions per year across client platforms
Uptime of 99.99% for Epsilon's cloud services in 2023
Epsilon Epsilon holds 25% US market share in database marketing
Epsilon ranks #1 in personalization marketing per Gartner 2023 Magic Quadrant
Global martech market where Epsilon operates is valued at $500 billion in 2023

Epsilon is a profitable and growing marketing technology leader driven by data.

Customer and Marketing Statistics

Epsilon manages marketing for 250 Fortune 500 brands in 2023
Epsilon sends 40 billion personalized emails annually for clients
92% open rate achieved in Epsilon's top email campaigns in 2023
Epsilon's personalization drives 30% higher conversion rates for clients
Epsilon serves clients in 18 industries with tailored data strategies
75% of Epsilon's clients report ROI improvement of 20%+ post-engagement
Epsilon's PeopleCloud platform has 500 million opted-in profiles
Epsilon executed 15,000+ marketing campaigns in 2022
Average customer lifetime value uplift of 25% via Epsilon programs
Epsilon's SMS marketing reaches 1 billion messages yearly
85% of Epsilon clients use omnichannel strategies
Epsilon's loyalty programs retain 40% more customers for brands
Epsilon processes 5 petabytes of customer data daily
60% increase in mobile engagement from Epsilon's app strategies
Epsilon's fraud detection saves clients $200 million annually
95% data accuracy rate in Epsilon's consumer profiles
Epsilon partners with 50+ tech platforms for integrations
Epsilon's retail clients see 18% sales lift from targeted ads

Customer and Marketing Statistics Interpretation

Epsilon's staggering stats reveal a marketing behemoth that doesn't just send emails but orchestrates a highly profitable, data-driven symphony of personalization, where even the open rates seem to be on performance-enhancing drugs.

Employee and HR Statistics

Epsilon employs over 8,000 people worldwide as of 2023
45% of Epsilon's workforce is in technology and data science roles in 2023
Epsilon's employee turnover rate is 12% annually, below industry average of 18%
Average tenure of Epsilon employees is 5.2 years as of 2023
38% of Epsilon's leadership positions are held by women in 2023
Epsilon conducted 150 internal trainings per employee on average in 2022
Epsilon's employee satisfaction score is 4.2 out of 5 on Glassdoor in 2023
65% of Epsilon staff work remotely at least 3 days a week post-2022 policy
Epsilon hired 1,200 new employees in data analytics in 2023
Epsilon's average employee salary is $112,000 USD in the US for 2023
22 nationalities represented in Epsilon's US workforce in 2023
Epsilon promotes 15% of its employees internally annually
Epsilon offers mental health benefits to 100% of employees since 2022
Epsilon's diversity training completion rate is 98% among staff in 2023
50% of Epsilon's tech hires come from underrepresented groups in 2023
Epsilon's voluntary attrition rate dropped to 10% in 2023 from 15% in 2021
Epsilon has 2,500 employees in its Irving, Texas headquarters hub
Epsilon provides stock options to 75% of its full-time employees
Epsilon's global workforce grew 10% YoY to 8,800 in 2023

Employee and HR Statistics Interpretation

Epsilon appears to be a company that has cleverly weaponized good sense—by investing heavily in its people with competitive pay, robust training, and genuine flexibility, it has cultivated a loyal, diverse, and growing army of 8,800, proving that treating employees well is actually a brilliant business strategy, not just a nice-to-have.

Financial Performance

Epsilon reported annual revenue of $2.4 billion in 2021 before acquisition
Epsilon's EBITDA margin stood at 28% in fiscal year 2020
Post-acquisition, Epsilon contributed 15% to Publicis Groupe's total revenue in 2022
Epsilon's marketing database holds over 2.2 billion consumer profiles globally
Epsilon invested $150 million in data infrastructure upgrades in 2022
Epsilon's client retention rate reached 95% in 2023 for top-tier accounts
Average deal size for Epsilon's enterprise clients was $5.2 million in 2022
Epsilon generated $800 million from email marketing services in 2021
Cost per acquisition for Epsilon's campaigns averaged $12.50 in 2023 benchmarks
Epsilon's return on ad spend (ROAS) averaged 4.8x for retail clients in 2022
Epsilon secured 12 new Fortune 500 clients in 2023
Epsilon's net promoter score (NPS) among clients was 72 in 2023 survey
Epsilon allocated 22% of revenue to R&D in 2022
Epsilon's growth rate was 18% YoY in digital services revenue for 2022
Epsilon reported $300 million in cost synergies post-Publicis merger by 2023
Epsilon's profit margin improved to 15% in 2023 from 12% in 2021
Epsilon's total assets valued at $4.5 billion at acquisition in 2021
Epsilon achieved 25% revenue from AI-driven personalization in 2023
Epsilon's Q4 2023 revenue grew 14% QoQ
Epsilon's debt-to-equity ratio was 0.45 pre-acquisition in 2021

Financial Performance Interpretation

With a client list practically begging to stay and a balance sheet that could make a banker blush, Epsilon isn't just playing with data—it's printing money with it, proving that in the ad world, being a well-oiled, profit-spewing machine is the wittiest retort of all.

Market and Industry Statistics

Epsilon Epsilon holds 25% US market share in database marketing
Epsilon ranks #1 in personalization marketing per Gartner 2023 Magic Quadrant
Global martech market where Epsilon operates is valued at $500 billion in 2023
Epsilon's acquisition by Publicis valued it at $4.4 billion in 2021
40% of CMOs use Epsilon solutions per 2023 survey
Epsilon leads in zero-party data collection with 35% adoption rate
Epsilon's competitors include Salesforce and Oracle with 15% smaller share
Martech industry growth at 16% CAGR, Epsilon at 20% in 2023
Epsilon awarded "Best Marketing Technology Provider" by Deloitte 2023
60% of retail brands prefer Epsilon for loyalty tech
Epsilon's patent portfolio includes 150+ in data privacy tech
Industry-wide data privacy fines total $2B; Epsilon zero in 2023
Epsilon forecasted to capture 30% of cookieless market by 2025
25% YoY increase in demand for Epsilon's AI services
Epsilon serves 70% of top 100 US advertisers
Global CRM market $80B, Epsilon holds 5% share in 2023
Epsilon's innovation score 4.8/5 in IDC MarketScape 2023
55% of enterprises plan to increase Epsilon spend in 2024
Epsilon disrupts legacy DMPs with 40% faster processing
Epsilon's brand value up 22% post-acquisition per Brand Finance

Market and Industry Statistics Interpretation

Despite its modest size relative to the colossal martech landscape, Epsilon has become the indispensable, surgically precise scalpel for top-tier advertisers, deftly carving out dominance in personalization and data ethics while leaving a trail of awards, zero fines, and disrupted competitors in its elegantly profitable wake.

Operational Statistics

Epsilon operates data centers in 15 countries for low-latency marketing
Epsilon processes 10 billion transactions per year across client platforms
Uptime of 99.99% for Epsilon's cloud services in 2023
Epsilon's AI models train on 1 exabyte of historical data
500+ developers maintain Epsilon's proprietary tech stack
Epsilon automates 80% of campaign deployment workflows
Daily API calls to Epsilon's platform exceed 50 million
Epsilon's data ingestion rate is 2 terabytes per hour
24/7 support team handles 10,000 client tickets monthly
Epsilon reduced campaign setup time by 60% with automation in 2023
Epsilon's security compliance includes GDPR, CCPA, and 10+ certifications
95% of Epsilon's operations run on renewable energy sources in 2023
Epsilon's platform supports 200+ languages for global campaigns
Average response time to data queries is under 100ms
Epsilon migrates 100 client datasets monthly with zero downtime
70% cost reduction in data storage via cloud optimization
Epsilon runs 1,000+ A/B tests daily across client campaigns
Epsilon's network latency averages 50ms globally

Operational Statistics Interpretation

Epsilon is essentially a global marketing behemoth with the reflexes of a hummingbird, built on an exabyte of data and renewable energy, that quietly runs the machinery of modern advertising with obsessive precision.

Sources & References

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