Emailing is the backbone of modern marketing, with 60% of the global population using it as a primary communication channel. On this page, you’ll compare what works for open and click performance—plus why deliverability is harder today with spam, phishing, and malware. We also cover how personalization, automation, and privacy rules shape outcomes, and how tooling is evolving as AI adoption accelerates and email volume grows.
Key Takeaways
- Average email open rate across all industries is 21.33%.
- Click-to-open rate (CTOR) averages 10.5% for marketing emails.
- B2C click-through rate is 2.63%, higher than B2B's 2.36%.
- Email volume to grow 4.2% annually to 2027.
- Generative AI integration in email tools up 200% in 2023.
- Zero-party data usage in email marketing rose 40%.
- Email marketing has an average ROI of $36 for every $1 spent.
- 59% of marketers say email is their most effective revenue driver.
- Personalized emails improve open rates by 26%.
- In 2023, 85% of all emails were spam, totaling over 300 billion daily.
- Phishing attacks via email rose 58% in 2023.
- 1 in 455 emails sent contains malware in 2023.
- Global email server market size reached $2.8 billion in 2023.
- Microsoft Exchange holds 40% market share in enterprise email servers.
- Gmail processes 15 billion emails daily with 99.978% uptime.
Personalization and automation keep boosting performance as email volume and threats grow.
Related reading
01 · Category
Engagement Statistics26 stats
01
Average email open rate across all industries is 21.33%.
02
Click-to-open rate (CTOR) averages 10.5% for marketing emails.
03
B2C click-through rate is 2.63%, higher than B2B's 2.36%.
04
Personalized subject lines boost open rates by 22.2%.
05
Emails sent on Tuesday have 5% higher open rates.
06
Average unsubscribe rate is 0.5% per campaign.
07
Mobile opens account for 47.1% of total opens.
08
Welcome emails achieve 4x industry average open rates.
09
CTOR for e-commerce emails is 15.5%.
10
Bounce rate averages 2.4% for clean lists.
11
Emojis in subject lines increase opens by 45%.
12
Afternoon sends (1-3 PM) have 28% higher opens.
13
List growth rate averages 1.5% monthly for top performers.
14
Forward-to-friend rates average 0.4%.
15
Short subject lines (<50 chars) get 12% more opens.
16
Desktop opens 52.9%, mobile 47.1% in 2023.
17
Industry-high open rate is 28.43% for nonprofits.
18
CTR peaks at 3.67% for education sector.
19
69% of consumers delete unread promotional emails.
20
Average scan time for email is 11.2 seconds.
21
GIFs increase CTR by 42% in emails.
22
Best send day is Tuesday with 19% open rate.
23
Spam complaint rate under 0.1% for best practices.
24
Handwritten fonts boost replies by 28%.
25
75% of recipients make judgments in 3 seconds.
26
Dark mode opens rose to 52% in email clients.
Interpretation
Engagement Statistics Interpretation
For engagement, the biggest takeaway is that while the average open rate is 21.33% the click-to-open rate sits at 10.5% and only B2C nudges higher click-through at 2.63% versus B2B at 2.36%, showing that improving post-open actions is the key challenge.
02 · Category
Market Trends20 stats
01
Email volume to grow 4.2% annually to 2027.
02
Generative AI integration in email tools up 200% in 2023.
03
Zero-party data usage in email marketing rose 40%.
04
Privacy-focused email regulations impact 70% of senders.
05
Interactive AMP emails adopted by 15% of brands.
06
Email marketing spend to hit $17.9 billion by 2027.
07
Mobile-first design now standard for 90% of campaigns.
08
AI-driven personalization used by 72% of marketers.
09
Decline in third-party cookies boosts first-party email data 50%.
10
Sustainability in email: 25% reduction in image sizes.
11
Cross-channel orchestration with email up 35%.
12
Headless CMS for email grew 60% in adoption.
13
Voice assistant email integration emerging, 10% trial rate.
14
Web3 and NFT verification via email pilots by 5% brands.
15
Global email ad spend CAGR 12.5% to 2028.
16
Decline of SMS in favor of email RCS hybrids.
17
65% of marketers plan AI content generation for emails.
18
Privacy sandbox alternatives boost email consent rates 20%.
19
Video in email playback rates hit 25% with HTML5.
20
Collaborative inbox tools market to $5B by 2027.
Interpretation
Market Trends Interpretation
Market Trends show email is poised for strong growth with volume projected to rise 4.2% annually to 2027, while rapid adoption of generative AI up 200% in 2023 and a 40% jump in zero-party data usage signal that senders are modernizing quickly despite privacy regulations affecting 70% of them.
03 · Category
Marketing Statistics27 stats
01
Email marketing has an average ROI of $36for every $1 spent.
02
59% of marketers say email is their most effective revenue driver.
03
Personalized emails improve open rates by 26%.
04
Automated emails generate 320% more revenue than non-automated.
05
81% of SMBs rely on email as primary customer acquisition channel.
06
Email generates $42ROI for every $1 spent in 2023.
07
4.29% average click-through rate for email campaigns.
08
Segmented campaigns boost revenue by 760%.
09
78% of consumers say transactional emails influence purchases.
10
Mobile-optimized emails see 15% higher click rates.
11
Abandoned cart emails have 45% open rates on average.
12
Email newsletters have 40.6% higher open rates than regular emails.
13
66% of consumers make purchases from promotional emails.
14
B2B emails average 15.14% open rate.
15
Welcome emails have 91.43% open rates and 26.94% CTR.
16
Re-engagement campaigns recover 10-30% of lost customers.
17
47% of brands use email list segmentation.
18
Email drives 4x more website traffic than social media.
19
80% of retail emails are opened on mobile devices.
20
Post-purchase emails increase customer lifetime value by 10%.
21
Subject lines under 50 characters have 12% higher opens.
22
Behavioral targeting lifts response rates by 8x.
23
73% of marketers use email for lead nurturing.
24
Cart recovery emails have $3.45revenue per recipient.
25
89% of marketers say email is top revenue channel.
26
A/B tested emails improve performance by 37%.
27
320% more revenue from automated welcome series.
Interpretation
Marketing Statistics Interpretation
Marketing teams are clearly getting strong returns from email, with ROI reaching $42 for every $1 spent in 2023 and automated campaigns generating 320% more revenue than non-automated ones.
More related reading
04 · Category
Security And Spam Statistics25 stats
01
In 2023, 85% of all emails were spam, totaling over 300 billion daily.
02
Phishing attacks via email rose 58% in 2023.
03
1 in 455 emails sent contains malware in 2023.
04
94% of malware is delivered via email.
05
Business Email Compromise (BEC) scams cost $2.9 billion in 2023.
06
300 billion spam emails sent daily, representing 50% of total traffic.
07
Email-based phishing accounts for 36% of breaches.
08
83% of UK businesses suffered email security breach in past year.
09
Ransomware delivered via email in 93% of cases.
10
14,000 phishing sites detected daily, mostly email-linked.
11
99% of emails from external sources are filtered as spam.
12
Spear-phishing success rate is 70% for targeted attacks.
13
Email spoofing involved in 80% of BEC incidents.
14
62% of organizations faced phishing attacks in 2023.
15
Malicious URLs in emails clicked 11% of the time.
16
91% of cyberattacks begin with phishing email.
17
Spam filtering accuracy reached 99.9% in enterprise systems.
18
BEC losses averaged $120,000per incident in 2023.
19
3.4 billion spam emails blocked daily by Gmail.
20
76% of security pros say email is biggest threat vector.
21
Email attachments cause 92.4% of malware infections.
22
48% of phishing emails impersonate brands.
23
Zero-day exploits via email up 50% in 2023.
24
25% of breaches involve compromised email credentials.
25
Average time to identify email breach is 204 days.
Interpretation
Security And Spam Statistics Interpretation
In 2023, spam dominated email traffic with 85% of all emails totaling over 300 billion daily, while phishing jumped 58% and BEC scams reached $2.9 billion, underscoring how heavily email-based threats drive the Security And Spam risk landscape.
05 · Category
Technical And Infrastructure Statistics23 stats
01
Global email server market size reached $2.8 billion in 2023.
02
Microsoft Exchange holds 40% market share in enterprise email servers.
03
Gmail processes 15 billion emails daily with 99.978% uptime.
04
Average email size is 75KB, up 50% since 2015.
05
Outlook client market share is 11% among desktop users.
06
56% of emails use HTML formatting in 2023.
07
Email encryption market to grow to $14.1 billion by 2028.
08
Apple Mail has 52.45% share on iOS devices.
09
DKIM adoption rate is 85% among enterprise senders.
10
Global email traffic bandwidth consumes 2% of internet.
11
SPF records implemented by 92% of Fortune 500 domains.
12
Average email delivery time is 7.37 seconds.
13
Gmail holds 36% of webmail market share.
14
BIMI adoption increased 300% in 2023 to 1,000 brands.
15
Email storage averages 50GB per user in enterprises.
16
28% of email clients now support interactive elements.
17
DMARC enforcement rate at 45% for top domains.
18
AMP for Email supported in 75% of major clients.
19
IPv6 adoption in email servers at 35% globally.
20
Average inbox processing power uses 13% of CPU.
21
Outlook.com has 5% global webmail share.
22
Email authentication failures cause 2-5% deliverability loss.
23
Dark mode rendering supported by 85% of clients.
Interpretation
Technical And Infrastructure Statistics Interpretation
The technical and infrastructure picture of global emailing is growing alongside reliability and complexity, with the email server market reaching $2.8 billion in 2023 and Gmail handling 15 billion emails a day at 99.978% uptime.
06 · Category
Usage Statistics30 stats
01
In 2023, the average professional receives 121 business emails per day, up from 112 in 2022.
02
Global email users are projected to reach 4.6 billion by 2027, growing at a CAGR of 3.4%.
03
Daily email volume worldwide exceeded 361.6 billion in 2023.
04
60% of the global population uses email as their primary communication method.
05
Office workers check their email 15 times per hour on average.
06
307.6 billion emails are sent daily across all categories including spam.
07
Email accounts for 124.46 emails sent and received per day by the average person.
08
99% of consumers check their email daily, including 56% checking on mobile first.
09
By 2025, there will be 4.4 billion email users worldwide.
10
Businesses send 112.5 billion business emails daily in 2023.
11
47% of email opens occur on mobile devices globally.
12
Average email user has 1.9 mobile email apps installed.
13
64% of small businesses cite email as their top marketing channel.
14
Email traffic is expected to reach 376.4 billion per day by 2027.
15
78% of salespeople using email automation see 10%+ revenue increase.
16
Average consumer receives 6 marketing emails per week.
17
53% of emails are opened on mobile devices in the US.
18
Email volume grew by 4.3% year-over-year in 2023.
19
92% of internet users aged 18+ have at least one email account.
20
Workers spend 28% of workday reading and answering email.
21
Global email users numbered 4.3 billion in 2023.
22
85% of people check email first thing in the morning.
23
Average office worker sends 40 emails per day.
24
70% of emails are read on mobile or webmail clients.
25
Email open rates average 21.33% across industries.
26
50% of emails are opened within 3 seconds of receipt.
27
B2C emails have 10x higher engagement than B2B.
28
4.24 billion email users expected by end of 2024.
29
58% of emails are opened on smartphones.
30
Average email inbox holds 199 unread emails.
Interpretation
Usage Statistics Interpretation
Usage statistics show email is accelerating fast with daily worldwide volume topping 361.6 billion in 2023 and professional inboxes rising to 121 business emails per day, while global users are projected to reach 4.6 billion by 2027 at a 3.4% CAGR.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Catherine Wu. (2026, February 13). Emailing Statistics. Gitnux. https://gitnux.org/emailing-statistics
MLA
Catherine Wu. "Emailing Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/emailing-statistics.
Chicago
Catherine Wu. 2026. "Emailing Statistics." Gitnux. https://gitnux.org/emailing-statistics.
Sources & references
51 datasets cited across this report · attribution is report-level
+1 additional datasets cited (not shown individually)