GITNUXREPORT 2026

Email Statistics

Email remains a dominant communication tool, but faces growing security threats and spam.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Statistic 1

306 billion business emails sent daily in 2024

Statistic 2

Employees spend 28% of workday on email, averaging 115 emails per day

Statistic 3

88% of B2B sales start with email

Statistic 4

Average professional receives 120 emails daily, sends 40 in 2024

Statistic 5

4,026 emails per employee per year lost to poor inbox management, costing $1,381

Statistic 6

78% of salespeople using email automation exceed quotas

Statistic 7

Email contributes to 40% of business communication volume

Statistic 8

60% of SMBs use email as primary CRM tool in 2024

Statistic 9

Average email response time in business is 1 hour 58 minutes

Statistic 10

83% of business leaders say email is top productivity tool

Statistic 11

Knowledge workers check email 77 times daily on average

Statistic 12

Email drives 22% of business revenue via marketing

Statistic 13

74% of employees feel overwhelmed by email volume

Statistic 14

Fortune 500 companies send 100 million emails daily collectively

Statistic 15

92% of business emails are read on mobile by executives

Statistic 16

Average business email list decay rate is 22.5% annually

Statistic 17

70% of emails are opened on Tuesday-Thursday in B2B

Statistic 18

Email signatures generate 80% more clicks than banners in business

Statistic 19

65% of customer service interactions start via email

Statistic 20

Businesses see 42x ROI on email marketing efforts

Statistic 21

81% of SMBs rely on email for customer retention

Statistic 22

59% of B2B marketers say email is most effective channel for lead gen

Statistic 23

73% of consumers prefer email for purchase updates from businesses

Statistic 24

99% of US consumers check email daily

Statistic 25

Average consumer receives 121 emails per day, deletes 48% unread

Statistic 26

75% of consumers make purchase decisions influenced by email campaigns

Statistic 27

Email open rates average 17.92% for consumer brands in 2024

Statistic 28

58% of consumers share positive brand experiences via email forwards

Statistic 29

4 out of 5 consumers do nothing after receiving promotional email

Statistic 30

47% of consumers expect email response within 24 hours

Statistic 31

Mobile opens represent 56% of consumer email traffic in 2024

Statistic 32

69% of consumers unsubscribe due to irrelevant content

Statistic 33

Average consumer email click-through rate is 2.62% in 2024

Statistic 34

78% of consumers say email is main channel for brand communication

Statistic 35

91% of consumers check email hourly

Statistic 36

Email generates $36 for every $1 spent for consumer brands

Statistic 37

66% of consumers made purchase from email in last month

Statistic 38

Desktop clients hold 41% of consumer opens, mobile 46%, web 13% in 2024

Statistic 39

32% of consumers ignore emails from unknown senders

Statistic 40

Best consumer email send time is 10 AM on weekdays

Statistic 41

84% of consumers expect personalized emails

Statistic 42

Bounce rate for consumer lists averages 0.68% hard, 1.73% soft

Statistic 43

76% of consumers prefer emails over direct mail

Statistic 44

Average consumer deletes 50 emails daily without reading

Statistic 45

93% of Americans consider email essential

Statistic 46

In 2024, the number of worldwide email users is projected to reach 4.73 billion, representing 59.6% of the global population

Statistic 47

Daily, approximately 376.4 billion emails are sent globally as of 2024, expected to grow to 414.1 billion by 2028

Statistic 48

85% of the world's population over 6 years old uses email daily in 2024

Statistic 49

Email accounts grew from 4.37 billion in 2023 to 4.73 billion in 2024, a 8.2% increase

Statistic 50

By 2028, daily email volume is forecasted at 376.4 billion business emails and 37.7 billion consumer emails

Statistic 51

60% of the global population uses email as their primary communication method in 2024

Statistic 52

Mobile devices account for 43.5% of email opens worldwide in 2024

Statistic 53

306.4 billion emails are sent daily in 2024, with projections to 376 billion by 2026

Statistic 54

99% of internet users aged 25-34 use email daily

Statistic 55

Email penetration rate is 92% among US adults in 2024

Statistic 56

Global email traffic reached 347 billion emails per day in 2023

Statistic 57

4.6 billion email users worldwide in 2023, expected to hit 4.89 billion by 2027

Statistic 58

53.5% of emails are opened on mobile devices globally in Q1 2024

Statistic 59

Average email user sends and receives 121 emails per day in 2024

Statistic 60

78% of internet users check email multiple times daily worldwide

Statistic 61

Email volume in Asia-Pacific region accounts for 45% of global total in 2024

Statistic 62

3.9 billion active email accounts in use globally as of 2022

Statistic 63

Daily non-spam emails total 293.6 billion in 2024

Statistic 64

89% of B2B marketers use email as primary channel, but globally 65% for all sectors

Statistic 65

Global email open rate averages 21.33% across industries in 2024

Statistic 66

Email marketing ROI is $42 per $1 spent across consumer sectors

Statistic 67

89% of marketers say email is top revenue driver in 2024

Statistic 68

Average email campaign ROI is 3800% or $38 per $1

Statistic 69

Personalized emails improve open rates by 26%, clicks by 14%

Statistic 70

Automated emails have 320% higher open rates than manual

Statistic 71

59% of marketers plan to increase email budget in 2024

Statistic 72

Email delivers $36 ROI per $1 spent, outperforming social by 40x

Statistic 73

Abandoned cart emails recover 10-15% of lost sales

Statistic 74

Welcome emails have 91.43% open rate average

Statistic 75

Re-engagement campaigns achieve 10-15% recovery rate

Statistic 76

Subject lines under 60 characters boost opens by 62%

Statistic 77

Mobile-optimized emails see 15% higher CTR

Statistic 78

4.29% average CTR for email marketing in 2024

Statistic 79

A/B testing improves performance by 37% on average

Statistic 80

49% of marketers send 1-3 emails per week

Statistic 81

Segmented campaigns yield 14.64% higher opens

Statistic 82

Video in emails boosts CTR by 300%

Statistic 83

Black Friday email revenue hit $10.9 billion in 2023

Statistic 84

78% of marketers use AI for personalization, lifting revenue 15%

Statistic 85

Email list building costs $1 per subscriber on average

Statistic 86

2.5 billion average daily marketing emails sent globally

Statistic 87

82.4 billion spam emails sent daily worldwide in 2024

Statistic 88

50.03% of all emails sent are spam in 2024, expected to rise to 51.1% by 2028

Statistic 89

Phishing attacks via email increased by 58% in 2023, with 3.4 billion phishing emails daily

Statistic 90

94% of organizations experienced email-based threats in 2023

Statistic 91

Average organization receives 14 malicious emails per day per employee in 2024

Statistic 92

Business Email Compromise (BEC) scams cost $2.9 billion in losses in 2023 globally

Statistic 93

300 billion spam emails sent daily in 2023, accounting for 45% of total volume

Statistic 94

Email is used in 92% of cyber attacks as initial vector in 2024

Statistic 95

Ransomware attacks starting via email rose 13% YoY to 66% of incidents in 2023

Statistic 96

85% of malware is distributed via email attachments

Statistic 97

Global spam volume hit 14.5 billion emails per day in Q4 2023

Statistic 98

1 in 426 emails contains phishing in 2024

Statistic 99

Email spoofing incidents increased 20% in 2023, affecting 76% of organizations

Statistic 100

99.9% of email spam is blocked by filters before reaching inbox in 2024

Statistic 101

Spear-phishing success rate is 70% higher than generic phishing in enterprises

Statistic 102

36% of data breaches involve phishing emails

Statistic 103

Average BEC scam loss per incident is $120,000 in 2023

Statistic 104

61% of organizations faced phishing attempts weekly in 2024

Statistic 105

Email account takeover attacks grew 90% in 2023

Statistic 106

83% of breaches involve weak or stolen credentials, often via email

Statistic 107

64% of employees click on phishing emails in tests

Statistic 108

Daily spam emails projected at 84.9 billion by 2028

1/108

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With over half of humanity now connected to email, making it the most dominant communication channel on Earth, we dive deep into the staggering statistics that reveal how this 50-year-old technology is not only thriving but shaping everything from global business revenue and daily consumer habits to an alarming surge in cyber threats.

Key Takeaways

In 2024, the number of worldwide email users is projected to reach 4.73 billion, representing 59.6% of the global population
Daily, approximately 376.4 billion emails are sent globally as of 2024, expected to grow to 414.1 billion by 2028
85% of the world's population over 6 years old uses email daily in 2024
82.4 billion spam emails sent daily worldwide in 2024
50.03% of all emails sent are spam in 2024, expected to rise to 51.1% by 2028
Phishing attacks via email increased by 58% in 2023, with 3.4 billion phishing emails daily
306 billion business emails sent daily in 2024
Employees spend 28% of workday on email, averaging 115 emails per day
88% of B2B sales start with email
73% of consumers prefer email for purchase updates from businesses
99% of US consumers check email daily
Average consumer receives 121 emails per day, deletes 48% unread
Email marketing ROI is $42 per $1 spent across consumer sectors
89% of marketers say email is top revenue driver in 2024
Average email campaign ROI is 3800% or $38 per $1

Email remains a dominant communication tool, but faces growing security threats and spam.

Business Email

306 billion business emails sent daily in 2024
Employees spend 28% of workday on email, averaging 115 emails per day
88% of B2B sales start with email
Average professional receives 120 emails daily, sends 40 in 2024
4,026 emails per employee per year lost to poor inbox management, costing $1,381
78% of salespeople using email automation exceed quotas
Email contributes to 40% of business communication volume
60% of SMBs use email as primary CRM tool in 2024
Average email response time in business is 1 hour 58 minutes
83% of business leaders say email is top productivity tool
Knowledge workers check email 77 times daily on average
Email drives 22% of business revenue via marketing
74% of employees feel overwhelmed by email volume
Fortune 500 companies send 100 million emails daily collectively
92% of business emails are read on mobile by executives
Average business email list decay rate is 22.5% annually
70% of emails are opened on Tuesday-Thursday in B2B
Email signatures generate 80% more clicks than banners in business
65% of customer service interactions start via email
Businesses see 42x ROI on email marketing efforts
81% of SMBs rely on email for customer retention
59% of B2B marketers say email is most effective channel for lead gen

Business Email Interpretation

While email remains the indispensable and often overwhelming engine of modern business, successfully harnessing its tidal wave separates the merely productive from the genuinely profitable.

Consumer Email

73% of consumers prefer email for purchase updates from businesses
99% of US consumers check email daily
Average consumer receives 121 emails per day, deletes 48% unread
75% of consumers make purchase decisions influenced by email campaigns
Email open rates average 17.92% for consumer brands in 2024
58% of consumers share positive brand experiences via email forwards
4 out of 5 consumers do nothing after receiving promotional email
47% of consumers expect email response within 24 hours
Mobile opens represent 56% of consumer email traffic in 2024
69% of consumers unsubscribe due to irrelevant content
Average consumer email click-through rate is 2.62% in 2024
78% of consumers say email is main channel for brand communication
91% of consumers check email hourly
Email generates $36 for every $1 spent for consumer brands
66% of consumers made purchase from email in last month
Desktop clients hold 41% of consumer opens, mobile 46%, web 13% in 2024
32% of consumers ignore emails from unknown senders
Best consumer email send time is 10 AM on weekdays
84% of consumers expect personalized emails
Bounce rate for consumer lists averages 0.68% hard, 1.73% soft
76% of consumers prefer emails over direct mail
Average consumer deletes 50 emails daily without reading
93% of Americans consider email essential

Consumer Email Interpretation

Email is the digital thread that binds us all, revealing a consumer who is perpetually attentive yet ruthlessly selective, viewing their inbox as both a personal concierge and a spam-laden battlefield where brands must earn every single click.

Global Usage

In 2024, the number of worldwide email users is projected to reach 4.73 billion, representing 59.6% of the global population
Daily, approximately 376.4 billion emails are sent globally as of 2024, expected to grow to 414.1 billion by 2028
85% of the world's population over 6 years old uses email daily in 2024
Email accounts grew from 4.37 billion in 2023 to 4.73 billion in 2024, a 8.2% increase
By 2028, daily email volume is forecasted at 376.4 billion business emails and 37.7 billion consumer emails
60% of the global population uses email as their primary communication method in 2024
Mobile devices account for 43.5% of email opens worldwide in 2024
306.4 billion emails are sent daily in 2024, with projections to 376 billion by 2026
99% of internet users aged 25-34 use email daily
Email penetration rate is 92% among US adults in 2024
Global email traffic reached 347 billion emails per day in 2023
4.6 billion email users worldwide in 2023, expected to hit 4.89 billion by 2027
53.5% of emails are opened on mobile devices globally in Q1 2024
Average email user sends and receives 121 emails per day in 2024
78% of internet users check email multiple times daily worldwide
Email volume in Asia-Pacific region accounts for 45% of global total in 2024
3.9 billion active email accounts in use globally as of 2022
Daily non-spam emails total 293.6 billion in 2024
89% of B2B marketers use email as primary channel, but globally 65% for all sectors
Global email open rate averages 21.33% across industries in 2024

Global Usage Interpretation

In the grand, relentless whisper of the digital age, we are a species of nearly five billion incessant typists, collectively conducting a daily symphony of over 376 billion electronic memos—a desperate, profound, and utterly mundane testament to our enduring need to say "please" and "got it" to one another.

Marketing Email

Email marketing ROI is $42 per $1 spent across consumer sectors
89% of marketers say email is top revenue driver in 2024
Average email campaign ROI is 3800% or $38 per $1
Personalized emails improve open rates by 26%, clicks by 14%
Automated emails have 320% higher open rates than manual
59% of marketers plan to increase email budget in 2024
Email delivers $36 ROI per $1 spent, outperforming social by 40x
Abandoned cart emails recover 10-15% of lost sales
Welcome emails have 91.43% open rate average
Re-engagement campaigns achieve 10-15% recovery rate
Subject lines under 60 characters boost opens by 62%
Mobile-optimized emails see 15% higher CTR
4.29% average CTR for email marketing in 2024
A/B testing improves performance by 37% on average
49% of marketers send 1-3 emails per week
Segmented campaigns yield 14.64% higher opens
Video in emails boosts CTR by 300%
Black Friday email revenue hit $10.9 billion in 2023
78% of marketers use AI for personalization, lifting revenue 15%
Email list building costs $1 per subscriber on average
2.5 billion average daily marketing emails sent globally

Marketing Email Interpretation

Here is your interpretation: While digital marketers chase the next shiny trend, these robust statistics prove that the humble email remains their stoic and wildly lucrative workhorse, quietly herding customers back to the cart with a personalized nudge and delivering staggering returns that make every other channel blush with envy.

Spam and Security

82.4 billion spam emails sent daily worldwide in 2024
50.03% of all emails sent are spam in 2024, expected to rise to 51.1% by 2028
Phishing attacks via email increased by 58% in 2023, with 3.4 billion phishing emails daily
94% of organizations experienced email-based threats in 2023
Average organization receives 14 malicious emails per day per employee in 2024
Business Email Compromise (BEC) scams cost $2.9 billion in losses in 2023 globally
300 billion spam emails sent daily in 2023, accounting for 45% of total volume
Email is used in 92% of cyber attacks as initial vector in 2024
Ransomware attacks starting via email rose 13% YoY to 66% of incidents in 2023
85% of malware is distributed via email attachments
Global spam volume hit 14.5 billion emails per day in Q4 2023
1 in 426 emails contains phishing in 2024
Email spoofing incidents increased 20% in 2023, affecting 76% of organizations
99.9% of email spam is blocked by filters before reaching inbox in 2024
Spear-phishing success rate is 70% higher than generic phishing in enterprises
36% of data breaches involve phishing emails
Average BEC scam loss per incident is $120,000 in 2023
61% of organizations faced phishing attempts weekly in 2024
Email account takeover attacks grew 90% in 2023
83% of breaches involve weak or stolen credentials, often via email
64% of employees click on phishing emails in tests
Daily spam emails projected at 84.9 billion by 2028

Spam and Security Interpretation

The sheer scale of the digital mailbox may suggest humanity has a communication problem, but the staggering billions in daily spam and billions in losses confirm we actually have a trust problem with our most fundamental tool.

Sources & References

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