Gitnux/Report 2026

Ed Tech Industry Statistics

299Statistics
75Sources
12Sections
1Visuals
48mRead
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The ed tech industry at a glance

Global edtech revenue reached $189.15 billion in 2025, while investment and M&A increasingly favor AI-enabled learning, workforce training, and workflow-integrated platforms.

$189.15B[64]
Global market size, 2025
13.45%[64]
Forecast CAGR, 2026–2034
34%[64]
Asia-Pacific share, 2025
149[65]
Edtech M&A deals through August 2026
Market size
The global edtech market was valued at $189.15 billion in 2025. Fortune Business Insights projects the market to reach $214.58 billion in 2026 and $588.72 billion by 2034.[64]
Forecast & CAGR
The market is forecast to grow at a 13.45% compound annual growth rate from 2026 to 2034. A separate GlobalData market definition recorded $333.4 billion in 2025 and a 16.2% CAGR for 2020–2025, illustrating the effect of differing scope definitions.[64][66]
Market share & regions
Asia-Pacific held the largest regional share at 34% in 2025. In the narrower edtech software market, North America accounted for 46.1% of global revenue in 2023, showing that regional leadership varies by market definition.[64][67]
Segmentation
Higher education represented the largest category in GlobalData’s 2025 definition, generating $132.8 billion or 39.8% of the market. HolonIQ’s 2025 investment data shows workforce training and development accounted for 38% of deal volume, followed by K–12 at 36%, post-secondary at 22%, and early childhood at 4%.[66][68]
Key players & concentration
The market remains fragmented across LMS, student-information systems, classroom software, language learning, online education, and workforce training. In U.S. K–12, districts accessed an average of 2,982 distinct edtech tools during the 2024–25 school year, while students used 48 tools and educators used 50 annually.[17]
Pricing
Pricing and capital allocation have become more disciplined: nearly 40% of 2025 edtech investment transactions exceeded $5 million, while early-stage deals still represented about 87% of deal volume. HolonIQ reports that investors increasingly favored products with measurable demand, profitability prospects, and clear revenue paths.[68]
Trends, drivers & challenges
AI-enabled learning, employability, upskilling, and workflow integration are the main growth themes. At the same time, districts are addressing tool sprawl and budget pressure: the average number of distinct tools accessed by U.S. districts rose nearly 9% year over year, while only 45% of tools in Instructure’s 2025 Top 40 had published ESSA-aligned research.[68][17]
Consumer behavior & competition
In U.S. K–12 education, students accessed an average of 1,165 edtech tools per month across districts, while teachers accessed 1,045. The breadth of usage indicates strong demand but also intense competition for adoption, integration, evidence, and procurement budgets.[17]
M&A
Edtech M&A activity reached 149 deals through August 2026, already exceeding the ten-year record of 133 deals set in 2025; private-equity firms accounted for 29% of transactions. The largest disclosed 2026 transaction was Aura’s $682 million acquisition of Qoria, while 33% of deals were cross-border.[65]
Regulation
U.S. edtech providers operate under federal and state student-data rules including FERPA, COPPA, CIPA, and PPRA. Instructure reported that its 2025 analysis and related tools were designed to comply with those frameworks, while procurement increasingly emphasizes privacy, security, accessibility, and evidence of effectiveness.[17]
Latest news
Through August 2026, M&A volume had reached 149 deals, with online education the most targeted subsector at 44 deals, followed by workforce training at 36 and student management and administration at 31. Corum identified Constellation Software as the leading buyer with four acquisitions during the period.[65]
report visual · Comparison

Revenue of the largest ed tech companies

Pearson leads with $4.5B in annual revenue (group level, converted to USD).

Pearson$4.5B
TAL Education Group$3.0B
Duolingo$1.0B
Coursera$758M
Chegg$377M
Nerdy$179M
source-verifiedplc.pearson.com · sec.gov · investors.duolingo.com · s27.q4cdn.com2026

02 Ranking

Top 10 Companies in the Ed Tech Industry

The leading companies in the ed tech industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Duolingo leads Gitnux's 2026 ed tech ranking with an Overall score of 9.5, with more than $1 billion in 2025 bookings. TAL Education Group is the highest-ranked education content provider at 9.4, with $3.0 billion fiscal 2026 revenue from learning services.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in language learning

    Duolingo

    US

    Ranked #1 · 9.5 · Language learning

    Why we picked it: Language learning and digital language testing scale, backed by $1 billion 2025 bookings and 13.1% operating margin.

    See in ranking ↓Visit duolingo.com ↗

  2. Leader in learning content & assessments

    TAL Education Group

    CN

    Ranked #2 · 9.4 · Learning content & assessments

    Why we picked it: Smart learning in China, with $3.0 billion fiscal 2026 learning services and content revenue.

    See in ranking ↓Visit tal.com ↗

  3. Leader in online courses & credentials

    Coursera

    US

    Ranked #4 · 8.9 · Online courses & credentials

    Why we picked it: Online courses and credentials scale shows 290 million learners across the combined ecosystem.

    See in ranking ↓Visit coursera.org ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the ed tech industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Duolingo

Language learning · US

9.5
2

TAL Education Group

Learning content & assessments · CN

9.4
3

Pearson

Learning content & assessments · GB

9.0
4

Coursera

Online courses & credentials · US

8.9
5

Instructure

Learning management platforms · US

8.8
6

Quizlet

Digital study tools and AI-assisted practice · US

8.7
7

Kahoot!

Interactive learning, assessment and engagement · NO

8.6
8

Eruditus

Online executive education and professional learning · IN

8.4
9

Nerdy

Online tutoring and supplemental learning · US

8.0
10

Chegg

Digital study help and workforce skilling · US

7.7

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 11). Top 10 companies in the ed tech industry. In Ed Tech Industry Statistics. Gitnux. https://gitnux.org/ed-tech-industry-statistics/#top-companies

04 Statistics

Technology & Innovation

AI adoption is widespread, including 58% of surveyed U.S. education administrators using AI often or always in 2025.

AI in the ed tech industry

  • 58% of surveyed U.S. education administrators used AI often or always in 2025.[1]
  • 40% of K–12 teachers reported starting to use generative AI before the 2024–25 school year, up from 16% in 2024.[2]
  • 90% of K–12 students and 95% of higher-education students had used AI for school-related purposes at least once in 2025, according to Microsoft Education estimates.[3]
  • 54% of U.S. K–12 students used AI for schoolwork in 2025, according to RAND research summarized in the 2026 State of AI in Education report.[4]
  • 28% of surveyed U.S. teachers used AI often or always in 2025.[1]
  • More than 430 of Duolingo’s over 900 employees were engineers as of December 31, 2025, supporting its AI- and data-driven learning platform.[5]

Automation in the ed tech industry

  • 91% of respondents rated technical training effective for retaining talent in the 2025 Linux Foundation education-technology talent survey.[6]
  • 74% of surveyed HR and talent-acquisition decision-makers said they lacked active upskilling or employee-development programs to replace on-the-job learning lost to AI automation.[7]
  • 90% of newly onboarded technical staff received technical training in the 2025 Linux Foundation education-technology talent survey.[6]
  • 19.2% of newly onboarded technical staff exited through resignation or termination within their first six months in the 2025 Linux Foundation survey.[6]

Digital Transformation in the education sector (sector benchmark)

  • 99% of higher-education institutions used technology to address budget pressures in the Higher Ed Innovation Index 2025.[8]
  • 63% of higher-education leaders said inability to connect operational, people and financial data to business outcomes impaired organizational agility in the global survey.[9]
  • 73% of Canadian post-secondary institutions expected to increase hybrid learning offerings over the following 24 months in 2024.[10]
  • 61% of universities were classified as remaining in the “evolving” stage of digital maturity in the TCS Higher Education Study, which covered global higher education in 2025.[11]
  • 26% of higher-education leaders expected at least half of their revenue to be digital within three years in Workday’s global sector survey.[9]

Technology Adoption in the education sector (sector benchmark)

  • 63% of UK higher-education institutions had adopted some AI tools in 2025–26, while 22% were in the process of adopting them.[12]
  • 65% of universities had adopted cybersecurity technology to enhance the student experience in the global TCS Higher Education Study.[11]
  • 33% of universities had adopted AI-enabled solutions, while 46% had partially adopted them, in the global TCS Higher Education Study.[11]
  • 62% of universities had adopted online-learning capabilities to enhance the student experience in the global TCS Higher Education Study.[11]
  • 64% of universities had adopted learning-management systems to enhance the student experience in the global TCS Higher Education Study.[11]

Cloud Computing in the education sector (sector benchmark)

  • 44% of universities had adopted cloud solutions and 42% had partially adopted them to enhance the student experience in the global TCS study.[11]
  • 88% of higher-education institutions had moved more than one-quarter of their applications into the cloud in the 2024 CDW Cloud Computing Research Report.[13]
  • 30% of higher-education institutions ran core systems fully in the cloud in the Higher Ed Innovation Index 2025.[8]
  • 67% of higher-education institutions reported that their infrastructure was well prepared to scale cloud usage in the Higher Ed Innovation Index 2025.[8]
  • 59% of higher-education institutions had moved at least half of their applications to the cloud in the 2024 CDW survey.[13]

Big Data in the education sector (sector benchmark)

  • 69% of higher-education institutions considered analytics a strategic priority in the 2024 EDUCAUSE Analytics Landscape Study.[14]
  • 57% of higher-education institutions lacked a chief data officer in the 2024 EDUCAUSE Analytics Landscape Study.[14]
  • 67% of higher-education institutions said analytics was necessary for effective decision-making in the 2024 EDUCAUSE Analytics Landscape Study.[14]
  • 69% of higher-education institutions lacked a chief analytics officer in the 2024 EDUCAUSE Analytics Landscape Study.[14]
  • 38% of higher-education institutions already used big-data technology and 47% planned to use it, according to the European higher-education digital transformation survey.[15]

05 Statistics

Data & Analytics

Skills-and-enablement initiatives dominate education use cases, with 94.2% of surveyed organizations running them in 2026.

Business intelligence in the ed tech industry

  • 94.2% of surveyed organizations ran skills-and-enablement initiatives in 2026, the most common education use case.[16]
  • 74% of teams educating customers, partners and employees reported high or moderate revenue impact in 2025.[16]
  • 81.6% of education-led-growth organizations prioritized revenue as a business outcome in 2026.[16]
  • 71.1% of surveyed organizations ran onboarding initiatives in 2026.[16]
  • 31% of teams educating employees only reported high or moderate revenue impact in 2025.[16]
  • 60% of education-led-growth organizations prioritized cost reduction as a business outcome in 2026.[16]

Data analytics in the ed tech industry

  • 8% more digital tools were accessed by K–12 institutions, students and teachers in the 2023–24 U.S. school year than in the prior year.[17]
  • 18% of organizations measured differences in support-ticket volume between trained and untrained customers in 2025.[18]
  • 28% of organizations measured product adoption in the 2025 customer-education KPI survey.[18]
  • 31% of organizations measured the impact of customer education on renewals in the 2025 customer-education KPI survey.[18]
  • 14% of organizations measured product-sales differences between trained and untrained customers in 2025.[18]
  • 52% of customer-education programs in 2026 reported being very confident that they could demonstrate return on investment.[19]

Data Quality in the education sector (sector benchmark)

  • 60% of higher education institutions were very or somewhat concerned about submitting accurate ACTS data by the March 2026 deadline.[20]
  • 95% of U.S. early childhood administrators said using data improved outcomes for children in 2024.[21]
  • 45% of higher education institutional research leaders said data collected by different offices were integrated into a comprehensive picture of institutional performance in 2021.[20]
  • 97% of U.S. early childhood administrators said using data significantly improved decision-making processes and led to better outcomes in 2024.[21]
  • 79% of higher education institutional research leaders said institutional data were typically viewed as reliable for decision-making in 2021.[20]
  • 88% of U.S. early childhood administrators said their organization lacked the tools needed to properly analyze data in 2024.[21]

Data Governance in the education sector (sector benchmark)

  • 63% of surveyed higher education institutions reported having data-governance structures, according to the NWCCU institutional data-capacity survey.[22]
  • 14% of surveyed higher education institutions reported having implemented data-ethics structures in the NWCCU institutional data-capacity survey.[22]
  • 34% of surveyed higher education institutions reported having neither data-governance nor data-ethics structures in the NWCCU institutional data-capacity survey.[22]
  • 52% of U.S. online higher education chief online learning officers agreed that effective policies guided the collection, storage and use of online learning data in 2025.[23]
  • 32% of surveyed higher education institutions reported having a data catalog in the NWCCU institutional data-capacity survey.[22]
  • 40% of U.S. online higher education chief online learning officers agreed that online learning data were well-defined and widely understood in 2025.[23]

KPIs in the ed tech industry

  • 31% of customer-facing teams reported being held accountable for churn rate in 2026.[24]
  • 22% of customer-facing teams reported being held accountable for net promoter score in 2026.[24]
  • 35% of customer-facing teams reported being held accountable for customer health score in 2026.[24]
  • 18% of customer-facing teams reported being held accountable for expansion revenue in 2026.[24]
  • 40% of customer-facing teams reported being held accountable for time to first value in 2026.[24]
  • 38% of customer-facing teams reported being held accountable for customer satisfaction in 2026.[24]

06 Statistics

Strategy & Growth

Workforce and retention themes show up in business metrics, including Eruditus revenue growth of 75% to nearly $400 million for FY ending June 2023.

Growth in the ed tech industry

  • Eruditus revenue grew 75% to nearly $400 million for the financial year ending June 2023.[25]
  • Global EdTech spending was projected at $404 billion in 2025, up 37% from $295 billion in 2022.[26]
  • Udemy’s learner base reached 77 million after adding eight million learners in 2024.[5]
  • EdTech venture-capital and growth-equity deal value fell from $17.9 billion in 2021 to $4.2 billion in 2024.[27]
  • Coursera course enrollments reached 49.5 million in 2024, up approximately 9% to 10% from 2023.[5]
  • Coursera’s registered learner base grew 17% year over year to 197.3 million in 2025.[5]

Differentiation in the ed tech industry

  • Udemy’s top instructors updated leading courses five times on average during 2024.[5]
  • Coursera offered more than 11,000 courses, Guided Projects, Specializations, and Professional Certificates through Coursera Plus in 2024.[5]
  • Coursera’s enterprise catalog contained more than 12,300 courses, Guided Projects, and Professional Certificates at December 31, 2024.[5]
  • Coursera recorded 3.3 million generative-AI course enrollments in 2024, up from one enrollment per minute to six per minute.[5]
  • Udemy’s instructors created courses in 75 languages at December 31, 2024.[5]
  • Duolingo offered courses in more than 40 languages with world-class art, animation, and design at December 31, 2024.[5]

Mergers and acquisitions in the ed tech industry

  • EdTech targets represented 16.7% of education-industry M&A deals in 2022, compared with 4.1% in 2019.[28]
  • Global EdTech M&A and buyout deal value reached $11.7 billion in 2024.[27]
  • Global EdTech M&A and buyout deal volume reached 254 transactions in 2024.[27]
  • Global EdTech M&A transaction value was $5.4 billion in 2023.[27]
  • Kahoot! was acquired in a take-private transaction valued at approximately $1.7 billion in 2023.[27]
  • Global EdTech M&A transaction volume was 243 deals in 2023.[27]

Strategic partnerships in the ed tech industry

  • Coursera partnered with more than 350 universities and industry organizations at December 31, 2024.[5]
  • Coursera’s 2024 educator-partner network included 200 universities and 150 industry leaders.[5]
  • Udemy entered a partnership with Ingram Micro to expand access through India’s distribution network in 2024.[5]
  • UNICEF’s 2026 digital-education strategy targeted partnerships with EdTech organizations reaching at least 20 million children, ideally 100 million or more.[29]
  • Udemy Business revenue in Asia Pacific depended 65% on partnerships with four regional organizations in 2024.[5]
  • Coursera partnered with more than 375 content creators to launch over 4,300 courses in 2025.[5]

07 Statistics

People & Workforce

Workforce indicators track continued AI-related capability gaps; 74% of HR and talent-acquisition decision-makers lacked active upskilling programs in 2025.

Hiring in the ed tech industry

  • 42 layoff notices were recorded in the U.S. education-and-edtech sector during the 12 months reported in 2026.[30]
  • 1,307 full-time employees worked at Coursera as of December 31, 2025.[5]
  • More than 900 employees worked at Duolingo as of December 31, 2025.[5]
  • 4,119 active job listings were analyzed across 367 edtech companies in EdTechJobs.io’s mid-2026 hiring report.[31]
  • 2.7% of edtech job listings were classified as hybrid roles in EdTechJobs.io’s 2026 analysis.[31]

Employee retention in the ed tech industry

  • 93% was Udemy Business’s net dollar retention rate as of December 31, 2025.[5]
  • 39.6% was Duolingo’s daily-active-user to monthly-active-user ratio in the quarter ended December 31, 2025.[5]
  • 12% of K–12 organizations reported improving employee retention in 2025, while 49% reported no change.[32]
  • 133.1 million monthly active users used Duolingo during the quarter ended December 31, 2025.[5]
  • 97% was Udemy Business’s net dollar retention rate among customers with at least 1,000 employees as of December 31, 2025.[5]

Remote Work in the education sector (sector benchmark)

  • Across U.S. education-sector wage and salary employees, 19.45% of paid working days were worked from home in 2024.[33]
  • Across U.S. education-sector wage and salary employees, 24.34% of paid working days were worked from home in 2022.[33]
  • Across U.S. education-sector wage and salary employees, 21.58% of paid working days were worked from home in 2023.[33]
  • Across U.S. education-sector wage and salary employees, 18.51% of paid working days were worked from home in 2026.[33]
  • Across U.S. education-sector wage and salary employees, 18.14% of paid working days were worked from home in 2025.[33]

Hybrid Work in the education sector (sector benchmark)

  • Across U.S. higher education, 28% of employees currently worked in hybrid or fully remote arrangements in 2025.[34]
  • Across U.S. higher education, 16% of employees worked in hybrid arrangements in 2025, down from 24% in 2023.[34]
  • Across education-sector employees surveyed globally, 44% worked under arrangements with set mandated office days in 2025.[35]
  • Across education-sector employees surveyed globally, 45% worked under fully mandated arrangements in 2025.[35]
  • Across U.S. higher education, 61% of employees preferred hybrid or remote work in 2025.[34]

Upskilling in the ed tech industry

  • 19.2% of newly onboarded technical staff exited within their first six months in the 2025 Linux Foundation survey.[6]
  • Coursera served organizations using its platform to upskill and reskill employees, students and citizens in generative AI, data science, technology and business in 2025.[5]
  • Udemy Business partnered with Workera in 2025 to provide organizations with AI-powered skills verification and workforce capability analysis.[5]
  • 95% of Udemy employees spent time learning on the Udemy platform during fiscal year 2025.[5]
  • 74% of surveyed HR and talent-acquisition decision-makers lacked active upskilling or employee-development programs to replace on-the-job learning lost to AI automation.[7]

Employee Engagement in the education sector (sector benchmark)

  • Across U.S. higher education research employees, 21% identified job security as their top reason for considering other opportunities in 2025.[34]
  • Across U.S. higher education employees, 17% cited flexible scheduling as a reason for seeking new employment in 2025.[34]
  • Across U.S. higher education, 25% of employees were likely or very likely to look for other employment within the next year in 2025.[34]
  • Across U.S. higher education research employees, 34% cited job security among their top three reasons for considering other employment in 2025.[34]

DEI in the ed tech industry

  • More than 430 engineers were among Duolingo’s over 900 employees as of December 31, 2025.[5]

08 Statistics

Customer & Sales

Retention benchmarks remain central for operators, with Coursera net retention rising to 93% for paid enterprise customers in 2025.

Customer experience in the ed tech industry

  • 57% was the Love Percent for education apps in 2021, measuring users who responded positively to in-app feedback prompts worldwide.[36]
  • 4.73 stars was the average iOS rating for education apps in 2021, worldwide.[36]
  • 29% was the average in-app survey response rate for education apps in 2021, compared with 16% in 2020, worldwide.[36]
  • 4.40 stars was the average Android rating for education apps in 2021, worldwide.[36]
  • 26% was the year-over-year increase in Chegg consumer engagement in the fourth quarter of 2024, following platform and product improvements.[5]

Customer retention in the ed tech industry

  • 87% was Coursera’s net retention rate for paid enterprise customers in 2024, before rising to 93% in 2025.[5]
  • 93% was Coursera’s net retention rate for paid enterprise customers in 2025, up from 87% in 2024.[5]
  • 60% was the approximate first-year renewal rate for annual subscribers in the reported fourth quarter of 2024.[37]
  • 80% was the approximate third-year renewal rate for annual subscribers in the reported fourth quarter of 2024.[37]
  • 70% was the approximate second-year renewal rate for annual subscribers in the reported fourth quarter of 2024.[37]

Customer acquisition in the ed tech industry

  • 7% was Coursera’s year-over-year growth in paid enterprise customers in 2025, reaching 1,730 customers.[5]
  • 6.8 million were Coursera’s new registered learners in 2025, compared with 6.1 million in 2024.[38]
  • 14% was Duolingo’s year-over-year growth in monthly active users in the fourth quarter of 2025, reaching 133.1 million worldwide.[39]
  • 30% was Duolingo’s year-over-year growth in daily active users in the fourth quarter of 2025, reaching 52.7 million worldwide.[39]
  • 17% was Coursera’s year-over-year growth in total registered learners in 2025, reaching 197.3 million worldwide.[5]

Customer loyalty in the ed tech industry

  • More than 10 million Duolingo users maintained learning streaks of at least one year in 2024, worldwide.[39]
  • 34.7% was Duolingo’s DAU-to-MAU ratio in the fourth quarter of 2024, up more than four percentage points year over year.[39]
  • 69% of annual subscribers renewed their subscriptions in the reported fourth quarter of 2024, Duolingo’s highest aggregate annual-subscriber retention rate at that time.[37]

Lead generation in the ed tech industry

  • 2.58% was the enrollment rate for Performance Max leads in the 2026 career-education benchmark dataset.[40]
  • 800,000 leads were included in the 2026 career-education benchmark analysis covering 118 programs across six sectors.[40]
  • 391% was the reported increase in conversion effectiveness when a career-education inquiry received a response in under one minute.[40]
  • 7.99% was the enrollment rate for search leads in the 2026 career-education benchmark dataset.[40]

09 Statistics

Marketing & Brand

Brand signals are increasingly measured via search and AI discovery; 83% of education queries triggered a Google AI Overview in 2026.

Marketing in the ed tech industry

  • 450% was the year-over-year increase in Duolingo views on Instagram Reels in 2024.[39]
  • 430% was the year-over-year increase in Duolingo views on YouTube Shorts in 2024.[39]
  • 83% was the share of education queries triggering a Google AI Overview in the 2026 career-education benchmark dataset.[40]
  • 167% was the year-over-year increase in branded search impressions in the 2026 career-education benchmark dataset.[40]

Digital marketing in the ed tech industry

  • 167% was the year-over-year growth in branded search impressions in the 2026 career-education benchmark dataset.[40]
  • 62% was the reported year-over-year decline in click-through rate accompanying the growth in branded search impressions in the 2026 career-education benchmark dataset.[40]

Branding in the ed tech industry

  • 34.7% was Duolingo’s DAU-to-MAU ratio in the fourth quarter of 2024, an engagement measure linked by the company to its social and gamified product experience.[39]
  • 9.2% was Duolingo’s subscriber penetration in the fourth quarter of 2025, up from 5% at its 2021 IPO.[39]
  • More than 10 million Duolingo users had one-year-or-longer streaks in 2024, worldwide.[39]

Social media in the ed tech industry

  • 9 daily engagements was the average for schools and education institutions on Instagram in 2025.[41]
  • 6 daily engagements was the average for schools and education institutions on X in 2025.[41]
  • 430% was Duolingo’s year-over-year growth in YouTube Shorts views in 2024.[39]
  • 5 engagements per post was the average received by schools and education institutions on social media in 2025.[41]
  • More than 60% of daily social-media engagements for education institutions occurred on Facebook and Instagram in 2025.[41]

Influencer Marketing in the education sector (sector benchmark)

  • Across education, 1.22 million influencer-related posts were published by 5,290 profiles in 2023, based on global social-media data.[41]
  • Across education, TikTok influencer-related posts averaged a 2.63% engagement rate globally in 2023.[41]
  • Among 1,500 U.S. college students surveyed across more than 100 universities, 95.6% followed specific influencers in spring 2025.[42]
  • Across schools and education organizations, 59% of marketers planned to expand their influencer roster and partnerships in 2025.[41]
  • Across education, Instagram influencer-related posts averaged a 1.66% engagement rate globally in 2023.[41]

10 Statistics

Operations & Execution

Cost and delivery discipline appears in disclosed expense reductions, including a $10.5 million Coursera research-and-development expense reduction in 2025.

Process optimization in the ed tech industry

  • $10.5 million reduction in Coursera research-and-development expense was reported for 2025 in the United States.[5]
  • $4.9 million reduction in 3P Learning sales, marketing and cost-of-revenue expense was reported for fiscal 2025 in Australia.[43]
  • $21.4 million reduction in Udemy operating expenses was reported in 2025 compared with 2024 in the United States.[5]
  • 10% growth in average paid enterprise customers supported Coursera’s 2025 revenue growth in the United States.[5]
  • 18% growth in average registered learners helped Coursera increase 2025 revenue to $757.5 million in the United States.[5]

Operational efficiency in the ed tech industry

  • 39% adjusted EBITDA margin was reported by Duolingo for 2025 in the United States.[5]
  • 32% free-cash-flow growth brought Coursera’s 2025 free cash flow to $78.5 million in the United States.[5]
  • 54.6% gross margin was reported by Coursera for 2025, up from 53.5% in 2024 in the United States.[5]
  • 46% contribution margin was reported by 3P Learning for fiscal 2024 in Australia.[43]
  • 53.5% gross margin was reported by Coursera for 2024 in the United States.[5]

Quality management in the ed tech industry

  • 4.7 million licenses were held by 3P Learning at the end of fiscal 2025 across its education technology operations.[43]
  • 13.2 dollars was 3P Learning’s exit average revenue per user in fiscal 2025, up from $12.9 in fiscal 2024 in Australia.[43]
  • 69.8% enterprise gross-profit margin was reported by Coursera in 2025 in the United States.[5]
  • 69.7% enterprise gross-profit margin was reported by Coursera in the fourth quarter of 2025 in the United States.[5]
  • 61.6% of 3P Learning’s fiscal 2025 revenue was recurring annual recurring revenue, based on $61.6 million of ARR and $65.5 million of revenue in Australia.[43]

Supply chain in the ed tech industry

  • $4.0 million reduction in Chegg web-hosting fees was reported for 2025 in the United States.[5]
  • $16.3 million reduction in Chegg payment-processing and other order fees was reported for 2025 in the United States.[5]
  • $68.5 million decrease in RYB Education cost of revenue was reported for 2025 compared with 2024 in China.[44]
  • 34.1% decrease in RYB Education cost of revenue reduced the expense to $132.6 million in 2025 in China.[44]
  • $2.4 million reduction in Chegg contractor spending was reported for 2025 in the United States.[5]

Outsourcing / Offshoring in the education sector (sector benchmark)

  • 82% of UK primary schools use an external provider to manage cyber security, according to the 2024 education institutions survey.[12]
  • 35% of IT services are outsourced on average by higher-education institutions that use external providers, according to a 2025 survey.[45]
  • 24% of higher-education institutions plan to outsource at least some IT functions or services, according to a 2025 survey.[45]
  • 50% of UK secondary schools use an external provider to manage cyber security, according to the 2024 education institutions survey.[12]
  • 93% of UK higher-education institutions outsource the provision of technology-enhanced learning services, according to the 2022 UCISA survey.[46]

11 Statistics

Finance & Pricing

Profitability ranges are wide across major models, with Udemy reporting 0.5% net profit margin for 2025.

Pricing strategy in the ed tech industry

  • 7% increase in Coursera enterprise revenue was reported for 2025, driven by new customers in the United States.[5]
  • 22% of Education-app revenue came from annual plans in 2025 across Adapty’s global app dataset.[47]
  • 14.3% of Education apps offered discounts in 2025 across Adapty’s global app dataset.[47]
  • 2% increase in 3P Learning exit average revenue per user was attributed to renewal-price management and the LiteracyPlanet acquisition in fiscal 2025 in Australia.[43]
  • 52% of Education-app revenue came from weekly plans in 2025 across Adapty’s global app dataset.[47]

Cost reduction in the ed tech industry

  • 7% reduction in Coursera content costs as a percentage of revenue was reported in 2025 in the United States.[5]
  • 17% reduction in Udemy research-and-development expense was reported in 2025 in the United States.[5]
  • $68.5 million reduction in RYB Education cost of revenue was reported for 2025 in China.[44]
  • $4.0 million reduction in Chegg web-hosting fees was reported in 2025 in the United States.[5]
  • $2.4 million reduction in Chegg contractor spending was reported in 2025 in the United States.[5]

Profitability in the ed tech industry

  • 0.5% net profit margin was reported by Udemy for 2025 in the United States.[5]
  • $51.0 million net loss was reported by Coursera for 2025 in the United States.[5]
  • More than $300 million in adjusted EBITDA was reported by Duolingo for 2025 in the United States.[5]
  • $98 million trading loss was reported for Naspers’ consolidated Edtech businesses in fiscal 2024.[48]
  • $40 million in net income was reported by Duolingo for 2025 in the United States.[5]

Financial planning in the ed tech industry

  • $757.5 million revenue was reported by Coursera for 2025 in the United States.[5]
  • $61.6 million annual recurring revenue was reported by 3P Learning for fiscal 2025 in Australia.[43]
  • $65.5 million revenue was reported by 3P Learning for fiscal 2025 in Australia.[43]
  • 80.9% GAAP gross-profit margin was reported by McGraw Hill for fiscal 2026 in the United States.[49]
  • $1.6714 billion in remaining performance obligations was reported by McGraw Hill as of March 31, 2026 in the United States.[49]

12 Statistics

Product & Service

Product targeting increasingly ties education programs to adoption and retention, with 81% of customer-education teams targeting product adoption in 2025.

Product development in the ed tech industry

  • 1,245 edtech venture deals were recorded globally in 2023, involving 1,159 companies receiving investment.[50]
  • 42% of U.S. software-publishing companies reported introducing a product innovation during 2018–2020, a proxy for the product-development intensity of software-based edtech firms.[51]
  • 16.2% of analyzed product launches had high market momentum when they included an artificial-intelligence capability.[52]
  • $2.8 billion was invested in U.S. edtech ventures in 2023 across 218 deals, supporting product development and expansion.[53]
  • $8.2 billion was invested in U.S. edtech ventures in 2021, the sector’s reported funding peak for the period.[53]

Product lifecycle in the ed tech industry

  • 81% of customer-education teams targeted product adoption in 2025.[16]
  • 78.9% of education-led-growth teams reported targeting retention or renewal in 2026.[16]
  • 70% of customer-education teams targeted retention or renewal in 2025.[16]
  • 85% of customer-education teams targeted implementation in 2025.[16]
  • 76.3% of education-led-growth teams reported targeting expansion in 2026.[16]

After-sales in the ed tech industry

  • 48% of customer-education organizations measured customer satisfaction as a program impact area in 2021.[18]
  • 43.1% of organizations educated prospects through education-led-growth programs in 2026.[16]
  • 71% of surveyed education-sector companies had publicly disclosed NPS or retention information in the edtech and online-learning subcategory.[54]
  • 63.1% of organizations in the 2026 education-led-growth survey educated customers through post-sale programs.[16]
  • 46.8% of organizations educated partners through education-led-growth programs in 2026.[16]

Value proposition in the ed tech industry

  • 79% of schools expected clear proof that an edtech solution works, according to an EdTech Evidence Group survey.[55]
  • 18.5% of surveyed edtech suppliers reported using academic studies as product evidence.[55]
  • 89.8% of surveyed edtech suppliers used customer quotes as evidence for their products or services.[55]
  • 59.3% of surveyed edtech suppliers used school case studies as evidence for their products or services.[55]
  • 12% of surveyed edtech suppliers reported having randomized controlled trials supporting their products.[55]

13 Statistics

Sustainability & Ethics

Evidence standards in classroom products are tracked, with 14% of purpose-built edtech tools meeting Level III ESSA standards in 2026.

Sustainability in the ed tech industry

  • 97% of ViewSonic’s packaging was recyclable in 2024, according to its 2025 ESG report covering global visual and EdTech products.[56]
  • 785,085 pounds of carbon emissions were avoided through Cambium Learning’s technology-recycling initiative by 2024.[57]
  • 80% of ViewSonic products achieved a reuse or recyclability rate in 2024 across monitors, projectors and large-format displays.[56]
  • 45 hours of training per employee were completed on average at D2L in fiscal 2026.[7]
  • 85% of ViewSonic products achieved a product recovery rate in 2024 across monitors, projectors and large-format displays.[56]

ESG in the ed tech industry

  • Top 8% was ViewSonic’s EcoVadis sustainability-performance ranking in 2024.[56]
  • 90% of Magic EdTech employees received business-ethics training in fiscal 2025–26.[58]
  • 19.15 hours was Magic EdTech’s average employee-training figure in fiscal 2025–26, according to its sustainability performance data.[58]
  • 95% of Magic EdTech employees received skills-related training in fiscal 2025–26.[58]
  • 1,500+ innovators were employed by Magic EdTech in fiscal 2025–26, according to its sustainability report.[58]

Ethics in the ed tech industry

  • 5% of purpose-built edtech tools met Level II ESSA evidence standards in Instructure’s 2026 analysis.[17]
  • 39% of the 100 most-accessed edtech solutions in Instructure’s 2023 report had any published effectiveness research.[17]
  • 14% of purpose-built edtech tools met Level III ESSA evidence standards in Instructure’s 2026 analysis.[17]
  • 19% of purpose-built edtech tools met Level IV ESSA evidence standards in Instructure’s 2026 analysis.[17]
  • 40% of purpose-built edtech tools had identifiable ESSA-aligned evidence in Instructure’s 2026 analysis of 150 classroom technologies.[17]

CSR in the ed tech industry

  • 3 million corporate learners were supported by D2L in fiscal 2026.[7]
  • 10 employee resource groups operated at Cambium Learning in 2024.[57]
  • 1,000+ employees belonged to Cambium Learning employee resource groups in 2024.[57]
  • 95 employee resource-group programs and events were recorded by Cambium Learning in 2024.[57]
  • 2,600 employee attendees participated across Cambium Learning’s employee-resource-group programs and events in 2024.[57]

Circular economy in the ed tech industry

  • 19 tonnes of non-hazardous waste were reported by Magic EdTech in fiscal 2025–26.[58]
  • 911 monitors were processed through Cambium Learning’s technology-recycling initiative by 2024.[57]
  • 666 docking stations were processed through Cambium Learning’s technology-recycling initiative by 2024.[57]
  • 624 hard drives were processed through Cambium Learning’s technology-recycling initiative by 2024.[57]
  • 831 telephones were processed through Cambium Learning’s technology-recycling initiative by 2024.[57]

Carbon footprint in the ed tech industry

  • 262 metric tons of CO2e were Chegg’s Scope 1 emissions in 2023.[59]
  • 28,074 metric tons of CO2e were Chegg’s combined Scope 1, Scope 2 and Scope 3 emissions in 2022.[59]
  • 710 metric tons of CO2e were Chegg’s combined Scope 1 and Scope 2 emissions in 2020.[59]
  • 28,180 metric tons of CO2e were Chegg’s Scope 3 emissions in 2023.[59]
  • 825 metric tons of CO2e were Chegg’s location-based electricity emissions in 2023.[59]

15 Statistics

Globalization & Expansion

Cross-border usage is a consistent operating fact; Asia-Pacific held a 34% share of the market in 2025.

Globalization in the ed tech industry

  • 60% of Udemy’s revenue came from outside North America in 2024.[5]
  • 77 million learners in more than 180 countries used Udemy’s marketplace at December 31, 2024.[5]
  • 85% of Udemy marketplace traffic originated outside the United States in 2024.[5]
  • 168 million learners in more than 230 countries and territories had registered with Coursera by December 31, 2024.[5]
  • More than 100 million monthly active users used Duolingo in December 2024.[5]

Cultural adaptation in the ed tech industry

  • Udemy Business offered courses in English and 15 other local languages in 2024.[5]
  • Duolingo offered courses in more than 40 languages at December 31, 2024.[5]
  • More than 115,000 Udemy courses were available in non-English languages at December 31, 2024.[5]
  • Duolingo had more learners of Irish and Hawaiian than the number of native speakers of those languages worldwide in 2024.[5]
  • 75 languages were represented in Udemy’s marketplace courses at December 31, 2024.[5]

Supplier management in the ed tech industry

  • Coursera learners completed 4.9 million Guided Project enrollments in 2024, up 24% from 2023.[5]
  • Udemy instructors published more than 5,000 new courses per month on average during 2024.[5]
  • More than 80,000 instructors supplied Udemy’s marketplace at December 31, 2024.[5]
  • Udemy instructors earned $190.6 million in 2024.[5]
  • Coursera learners completed 4.9 million Professional Certificate enrollments in 2024, up 10% from 2023.[5]

Stakeholder management in the ed tech industry

  • Udemy added nearly 1,400 net new enterprise customers in 2024.[5]
  • Udemy ended 2024 with 17,096 enterprise customers.[5]
  • Coursera served approximately 168 million registered learners at December 31, 2024.[5]
  • Udemy added eight million new learners in 2024.[5]
  • Coursera learners gave 81% of course ratings a full five stars in 2024.[5]

Distribution channels in the ed tech industry

  • Coursera offered enterprise licenses through direct sales, channel partners, and Coursera for Teams at December 31, 2024.[5]
  • Udemy generated 60% of revenue outside North America in 2024.[5]
  • Udemy partnered with Ingram Micro to distribute Udemy Business products through Ingram Micro’s India network in 2024.[5]
  • Udemy Business customers operated in more than 150 countries in 2024.[5]
  • Udemy reported that 85% of marketplace traffic originated outside the United States in 2024.[5]

Key questions about the ed tech industry

How big is the global edtech market in 2025?
Global edtech revenue reached $189.15 billion in 2025.
What growth rate should we use for 2026–2034?
The forecast CAGR for 2026–2034 is 13.45%. Fortune Business Insights projects $214.58 billion in 2026.
Which companies lead the ed tech industry?
Duolingo leads Gitnux's 2026 ed tech ranking with an Overall score of 9.5, with more than $1 billion in 2025 bookings. TAL Education Group is the highest-ranked education content provider at 9.4, with $3.0 billion fiscal 2026 revenue from learning services.
What technology shift is moving from trials into products?
AI moves from pilots into platforms. More than 28,000 companies were identified in global education technology in 2026.
How fragmented is the market structure across software categories?
The market remains fragmented across LMS, student-information systems, classroom software, language learning, online education, and workforce training.
How selective is investment in terms of deal size and outcomes?
Nearly 40% of 2025 edtech investment transactions exceeded $5 million. Investors increasingly favored measurable demand, profitability prospects, and clear revenue paths.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, November 11). Ed Tech Industry Statistics. Gitnux. https://gitnux.org/ed-tech-industry-statistics
MLA
Samuel Norberg. "Ed Tech Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/ed-tech-industry-statistics.
Chicago
Samuel Norberg. 2026. "Ed Tech Industry Statistics." Gitnux. https://gitnux.org/ed-tech-industry-statistics.

Sources & references

75 sources cited across this report

  1. carnegielearning.com
  2. cengagegroup.com
  3. microsoft.com
  4. research.k12academics.com
  5. sec.gov
  6. training.linuxfoundation.org
  7. d2l.com
  8. careers.transactcampus.com
  9. blog.workday.com
  10. cdlra-acrfl.ca
  11. tcs.com
  12. gov.uk
  13. edtechmagazine.com
  14. library.educause.edu
  15. eua.eu
  16. intellum.com
  17. instructure.com
  18. go.cloudshare.com
  19. globenewswire.com
  20. airweb.org
  21. dataqualitycampaign.org
  22. nwccu.org
  23. qualitymatters.org
  24. onramp.ai
  25. time.com
  26. s29.q4cdn.com
  27. ciesco.com
  28. capstonepartners.com
  29. unicef.org
  30. launchyournextchapter.com
  31. edtechjobs.io
  32. frontlineeducation.com
  33. fred.stlouisfed.org
  34. cupahr.org
  35. newsroom.cisco.com
  36. alchemer.com
  37. s21.q4cdn.com
  38. markets.financialcontent.com
  39. investors.duolingo.com
  40. info.level.agency
  41. media.sproutsocial.com
  42. reachprojects.co
  43. marketing-cdn.3plearning.com
  44. fintel.io
  45. boldyn-networks.files.svdcdn.com
  46. www2.ucisa.ac.uk
  47. adapty.io
  48. naspers.com
  49. investors.mheducation.com
  50. techpoint.org
  51. ncses.nsf.gov
  52. innodexis.ai
  53. marketbrief.edweek.org
  54. nps-intelligence.com
  55. cdn.asp.events
  56. viewsonic.com
  57. cambiumlearning.com
  58. magicedtech.com
  59. investor.chegg.com
  60. cosn.org
  61. resilient.uoregon.edu
  62. cisecurity.org
  63. cdt.org
  64. fortunebusinessinsights.com
  65. corumgroup.com
  66. marketresearch.com
  67. grandviewresearch.com
  68. holoniq.com
  69. plc.pearson.com
  70. investor.coursera.com
  71. quizlet.com
  72. kahoot.com
  73. eruditus.com
  74. trainingmag.com
  75. projectunicorn.org