GITNUXREPORT 2026

Ecommerce Shopping Statistics

Global e-commerce continues massive growth across all regions and demographics.

Gitnux Team

Expert team of market researchers and data analysts.

First published: Feb 13, 2026

Our Commitment to Accuracy

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Statistic 1

65% of online shoppers prefer free shipping as the top incentive for purchasing.

Statistic 2

48% of consumers abandon carts due to high shipping costs.

Statistic 3

74% of online shoppers use multiple devices during the purchase journey.

Statistic 4

Millennials represent 45% of global e-commerce spending.

Statistic 5

81% of shoppers research products online before buying in-store.

Statistic 6

Average cart abandonment rate is 69.99% across industries in 2023.

Statistic 7

55% of consumers return to sites with personalized recommendations.

Statistic 8

Gen Z shoppers prioritize sustainability, with 62% willing to pay more for eco-friendly products.

Statistic 9

40% of shoppers use buy now, pay later (BNPL) services.

Statistic 10

Mobile shoppers spend 30% more when using apps vs. browsers.

Statistic 11

67% of consumers expect real-time stock availability info.

Statistic 12

Reviews influence 93% of purchase decisions online.

Statistic 13

73% of shoppers prefer brands with loyalty programs.

Statistic 14

Impulse buying accounts for 40% of online purchases.

Statistic 15

57% of consumers buy more from sites with easy returns.

Statistic 16

Female shoppers dominate fashion e-commerce at 68% share.

Statistic 17

62% of shoppers use social media for product discovery.

Statistic 18

Average online shopping session lasts 8.5 minutes.

Statistic 19

70% of consumers switch brands if prices fluctuate unexpectedly.

Statistic 20

49% of shoppers use price comparison sites before buying.

Statistic 21

Subscription retention rates average 78% for e-commerce services.

Statistic 22

84% of shoppers trust online reviews as much as personal recommendations.

Statistic 23

Black Friday online traffic spikes 145% above average.

Statistic 24

36% of consumers prefer chatbots for customer service.

Statistic 25

Average order value (AOV) increased 5% to $110 in 2023 for U.S. e-commerce.

Statistic 26

61% of shoppers abandon due to lack of trust signals.

Statistic 27

Video content influences 80% of purchase decisions.

Statistic 28

52% of consumers make weekly online grocery purchases.

Statistic 29

Loyalty members spend 67% more than non-members.

Statistic 30

75% of U.S. consumers returned items bought online in past year.

Statistic 31

58% prefer one-click checkout options.

Statistic 32

45% of U.S. e-shoppers are 25-34 years old.

Statistic 33

Women account for 52% of global e-commerce spend.

Statistic 34

Gen Z (18-24) to comprise 40% of shoppers by 2025.

Statistic 35

Boomers (55+) spend $150B annually online in U.S.

Statistic 36

Urban dwellers 3x more likely to shop online than rural.

Statistic 37

High-income households ($100K+) 70% penetration.

Statistic 38

Hispanic consumers in U.S. grow 20% faster in e-commerce.

Statistic 39

College-educated shoppers spend 25% more online.

Statistic 40

Single parents 15% higher order frequency.

Statistic 41

LGBTQ+ shoppers prioritize inclusive brands 80%.

Statistic 42

Rural India e-commerce adoption up 50% post-COVID.

Statistic 43

African American U.S. shoppers 30% mobile-only.

Statistic 44

Freelancers/gig workers 2x subscription usage.

Statistic 45

Parents with kids under 5 shop 40% more groceries online.

Statistic 46

Low-income ($<50K) growth 18% in e-commerce.

Statistic 47

Asian Americans highest per capita spend $3,500/year.

Statistic 48

Empty nesters increase luxury purchases 25%.

Statistic 49

Students (18-22) 90% social commerce users.

Statistic 50

Veterans prefer desktop 60% for security.

Statistic 51

Immigrants 25% higher cross-border shopping.

Statistic 52

60% of mobile users expect same experience as desktop.

Statistic 53

Smartphones drove 54% of e-commerce traffic in 2023 globally.

Statistic 54

Mobile conversion rates averaged 2.8% vs. 3.6% desktop in 2023.

Statistic 55

72% of consumers use smartphones for product research daily.

Statistic 56

App-based shopping conversion is 157% higher than mobile web.

Statistic 57

Tablets account for 11% of e-commerce orders worldwide.

Statistic 58

Voice search influences 50% of product searches on mobile.

Statistic 59

53% of mobile users abandon sites that take >3 seconds to load.

Statistic 60

Wearables contribute to 1.2% of e-commerce transactions via NFC.

Statistic 61

AR try-on features boost mobile conversion by 94%.

Statistic 62

80% of mobile shoppers use camera for price scanning.

Statistic 63

Progressive Web Apps (PWAs) increase mobile conversions by 52%.

Statistic 64

65% of Black Friday sales came from mobile devices in 2023.

Statistic 65

Mobile wallet usage reached 48% of e-commerce payments.

Statistic 66

Foldable phones drove 15% higher engagement in shopping apps.

Statistic 67

5G users spend 25% more time on e-commerce apps.

Statistic 68

Mobile video views lead to 30% higher purchase rates.

Statistic 69

Smart TV e-commerce purchases grew 40% to 5% of total.

Statistic 70

In-car shopping via infotainment systems hit 2 million transactions.

Statistic 71

Desktop still dominates high-value purchases at 45% share.

Statistic 72

Mobile AR filters used by 100 million shoppers monthly.

Statistic 73

90% of mobile users share location for personalized deals.

Statistic 74

Gaming consoles account for 0.5% of e-commerce via apps.

Statistic 75

Mobile push notifications boost retention by 88%.

Statistic 76

Biometric authentication on mobile cuts cart abandonment by 20%.

Statistic 77

Global e-commerce sales reached $5.2 trillion in 2023, marking a 9.1% year-over-year increase from 2022.

Statistic 78

U.S. e-commerce sales hit $1.1 trillion in 2023, accounting for 15.2% of total retail sales.

Statistic 79

E-commerce penetration in retail is expected to reach 24.5% globally by 2027.

Statistic 80

China's e-commerce market size was $2.8 trillion in 2023, representing 53% of global total.

Statistic 81

European e-commerce sales grew by 8.7% to €717 billion in 2023.

Statistic 82

B2B e-commerce sales worldwide are projected to exceed $25 trillion by 2027.

Statistic 83

India's e-commerce market is forecasted to grow at 21% CAGR from 2023-2027, reaching $350 billion.

Statistic 84

Mobile commerce sales accounted for 60% of total e-commerce in 2023 globally.

Statistic 85

U.S. holiday e-commerce sales surged 8.5% to $240 billion during 2023 Black Friday/Cyber Monday.

Statistic 86

Latin America's e-commerce market expanded 24% to $273 billion in 2023.

Statistic 87

Southeast Asia e-commerce GMV hit $99 billion in 2023, up 16% YoY.

Statistic 88

Australia's online retail sales grew 12.4% to AUD 62.3 billion in FY2023.

Statistic 89

South Korea's e-commerce market reached $170 billion in 2023, with 90% penetration.

Statistic 90

Middle East e-commerce sales projected to grow 20% annually to $50 billion by 2025.

Statistic 91

Nigeria's e-commerce market valued at $10 billion in 2023, growing 25% YoY.

Statistic 92

Global cross-border e-commerce trade hit $785 billion in 2023.

Statistic 93

UK e-commerce sales reached £221 billion in 2023, 28% of total retail.

Statistic 94

Brazil's e-commerce GMV was $49 billion in 2023, up 15%.

Statistic 95

Canada's online sales grew 14% to CAD 80 billion in 2023.

Statistic 96

Japan's e-commerce market size was $220 billion in 2023, with 8% growth.

Statistic 97

Turkey's e-commerce volume increased 125% to $30 billion in 2023.

Statistic 98

Vietnam e-commerce sales reached $21 billion in 2023, growing 20%.

Statistic 99

E-commerce fashion segment global sales hit $759 billion in 2023.

Statistic 100

Electronics e-commerce worldwide revenue was $1 trillion in 2023.

Statistic 101

Grocery e-commerce sales grew 15% to $350 billion globally in 2023.

Statistic 102

Global luxury e-commerce market valued at $91 billion in 2023.

Statistic 103

Second-hand e-commerce sales reached $177 billion worldwide in 2023.

Statistic 104

Subscription e-commerce revenue hit $120 billion in 2023 globally.

Statistic 105

Social commerce sales grew to $992 billion globally in 2023.

Statistic 106

Voice commerce market projected to reach $40 billion by 2025, up from $10B in 2023.

Statistic 107

Credit cards hold 44% of global e-commerce payment share in 2023.

Statistic 108

Digital wallets like PayPal processed 28% of transactions worldwide.

Statistic 109

BNPL options grew to 12% of e-commerce payments in 2023.

Statistic 110

Cryptocurrency payments represent 1.5% of total e-commerce volume.

Statistic 111

Apple Pay usage reached 10% in mobile e-commerce.

Statistic 112

Bank transfers account for 15% in emerging markets.

Statistic 113

Contactless cards processed $10 trillion globally in 2023.

Statistic 114

Fraud losses in e-commerce hit $48 billion in 2023.

Statistic 115

3D Secure adoption reduced fraud by 70% in Europe.

Statistic 116

Installment payments grew 45% YoY to 8% share.

Statistic 117

Google Pay holds 5% of digital wallet market.

Statistic 118

Cash on delivery still 22% in India e-commerce.

Statistic 119

Subscription billing averages 2.4% churn monthly.

Statistic 120

Tokenization cuts payment fraud by 60%.

Statistic 121

Open banking payments rose 30% to 4% share in EU.

Statistic 122

Stablecoins used in 0.8% of cross-border e-commerce.

Statistic 123

Multi-currency checkout boosts conversions by 40%.

Statistic 124

Fraud detection AI prevented $2.5 billion in losses.

Statistic 125

Debit cards overtook credit in 52% of U.S. transactions.

Statistic 126

Pix in Brazil captured 35% of e-commerce payments.

Statistic 127

WeChat Pay dominates China at 38% share.

Statistic 128

UPI in India processed 12 billion e-commerce txns in 2023.

Statistic 129

Localized payment methods increase conversion 25%.

Statistic 130

Real-time payments grew to 6% of e-commerce volume.

Statistic 131

92% of e-commerce sites use SSL encryption.

Statistic 132

Chargebacks cost merchants $25 billion annually.

Statistic 133

Asia-Pacific payment diversity: 50+ methods average.

Statistic 134

U.S. e-commerce penetration at 15%, highest in North America.

Statistic 135

China leads with 53% of global e-commerce sales share.

Statistic 136

Europe's e-commerce averages €1,800 per capita spend annually.

Statistic 137

India's online shoppers to reach 500 million by 2026.

Statistic 138

Brazil has 120 million e-commerce users, 55% of population.

Statistic 139

Southeast Asia penetration at 40%, fastest growing region.

Statistic 140

UK online retail share 28.5%, mature market leader in Europe.

Statistic 141

Nigeria's e-commerce users grew 30% to 50 million in 2023.

Statistic 142

Australia's per capita e-commerce spend $2,300 USD highest globally.

Statistic 143

South Korea 95% internet penetration drives 90% shopping rate.

Statistic 144

Middle East CAGR 23% through 2027, UAE leads at $27B market.

Statistic 145

Mexico e-commerce GMV $40 billion, 25% growth.

Statistic 146

Germany e-commerce €100 billion, 10% of retail.

Statistic 147

Indonesia 200 million shoppers, $50B market.

Statistic 148

Canada 85% of population shops online.

Statistic 149

Japan 70% penetration, aging demo slows growth to 5%.

Statistic 150

Turkey inflation boosts e-commerce 100% growth.

Statistic 151

Vietnam 60% urban penetration, rural expanding fast.

Statistic 152

France €130 billion market, luxury focus.

Statistic 153

Saudi Arabia Vision 2030 drives 30% CAGR.

1/153

Sources

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Move over brick and mortar: last year alone, the world’s digital cash registers rang up a staggering $5.2 trillion in online sales, signaling not just a shift in shopping habits but a full-blown global retail revolution.

Key Takeaways

Global e-commerce sales reached $5.2 trillion in 2023, marking a 9.1% year-over-year increase from 2022.
U.S. e-commerce sales hit $1.1 trillion in 2023, accounting for 15.2% of total retail sales.
E-commerce penetration in retail is expected to reach 24.5% globally by 2027.
65% of online shoppers prefer free shipping as the top incentive for purchasing.
48% of consumers abandon carts due to high shipping costs.
74% of online shoppers use multiple devices during the purchase journey.
60% of mobile users expect same experience as desktop.
Smartphones drove 54% of e-commerce traffic in 2023 globally.
Mobile conversion rates averaged 2.8% vs. 3.6% desktop in 2023.
Credit cards hold 44% of global e-commerce payment share in 2023.
Digital wallets like PayPal processed 28% of transactions worldwide.
BNPL options grew to 12% of e-commerce payments in 2023.
U.S. e-commerce penetration at 15%, highest in North America.
China leads with 53% of global e-commerce sales share.
Europe's e-commerce averages €1,800 per capita spend annually.

Global e-commerce continues massive growth across all regions and demographics.

Consumer Behavior

65% of online shoppers prefer free shipping as the top incentive for purchasing.
48% of consumers abandon carts due to high shipping costs.
74% of online shoppers use multiple devices during the purchase journey.
Millennials represent 45% of global e-commerce spending.
81% of shoppers research products online before buying in-store.
Average cart abandonment rate is 69.99% across industries in 2023.
55% of consumers return to sites with personalized recommendations.
Gen Z shoppers prioritize sustainability, with 62% willing to pay more for eco-friendly products.
40% of shoppers use buy now, pay later (BNPL) services.
Mobile shoppers spend 30% more when using apps vs. browsers.
67% of consumers expect real-time stock availability info.
Reviews influence 93% of purchase decisions online.
73% of shoppers prefer brands with loyalty programs.
Impulse buying accounts for 40% of online purchases.
57% of consumers buy more from sites with easy returns.
Female shoppers dominate fashion e-commerce at 68% share.
62% of shoppers use social media for product discovery.
Average online shopping session lasts 8.5 minutes.
70% of consumers switch brands if prices fluctuate unexpectedly.
49% of shoppers use price comparison sites before buying.
Subscription retention rates average 78% for e-commerce services.
84% of shoppers trust online reviews as much as personal recommendations.
Black Friday online traffic spikes 145% above average.
36% of consumers prefer chatbots for customer service.
Average order value (AOV) increased 5% to $110 in 2023 for U.S. e-commerce.
61% of shoppers abandon due to lack of trust signals.
Video content influences 80% of purchase decisions.
52% of consumers make weekly online grocery purchases.
Loyalty members spend 67% more than non-members.
75% of U.S. consumers returned items bought online in past year.
58% prefer one-click checkout options.

Consumer Behavior Interpretation

The modern online shopper is a fickle, multi-tasking, deal-seeking creature who will impulsively spend 30% more for eco-friendly goods via an app, but only if you bribe them with free shipping, dazzle them with real-time stock updates, earn their trust with reviews, and never, ever surprise them with a high shipping cost at checkout.

Demographic Insights

45% of U.S. e-shoppers are 25-34 years old.
Women account for 52% of global e-commerce spend.
Gen Z (18-24) to comprise 40% of shoppers by 2025.
Boomers (55+) spend $150B annually online in U.S.
Urban dwellers 3x more likely to shop online than rural.
High-income households ($100K+) 70% penetration.
Hispanic consumers in U.S. grow 20% faster in e-commerce.
College-educated shoppers spend 25% more online.
Single parents 15% higher order frequency.
LGBTQ+ shoppers prioritize inclusive brands 80%.
Rural India e-commerce adoption up 50% post-COVID.
African American U.S. shoppers 30% mobile-only.
Freelancers/gig workers 2x subscription usage.
Parents with kids under 5 shop 40% more groceries online.
Low-income ($<50K) growth 18% in e-commerce.
Asian Americans highest per capita spend $3,500/year.
Empty nesters increase luxury purchases 25%.
Students (18-22) 90% social commerce users.
Veterans prefer desktop 60% for security.
Immigrants 25% higher cross-border shopping.

Demographic Insights Interpretation

Your future customer is a young, urban, college-educated woman, but don't ignore her frugal single parent neighbor, her luxury-loving empty-nester mother, her Gen Z sibling shopping on TikTok, or her grandfather who still trusts only his desktop, because the money is everywhere but the loyalty is earned by those who see the person behind the persona.

Device Usage

60% of mobile users expect same experience as desktop.
Smartphones drove 54% of e-commerce traffic in 2023 globally.
Mobile conversion rates averaged 2.8% vs. 3.6% desktop in 2023.
72% of consumers use smartphones for product research daily.
App-based shopping conversion is 157% higher than mobile web.
Tablets account for 11% of e-commerce orders worldwide.
Voice search influences 50% of product searches on mobile.
53% of mobile users abandon sites that take >3 seconds to load.
Wearables contribute to 1.2% of e-commerce transactions via NFC.
AR try-on features boost mobile conversion by 94%.
80% of mobile shoppers use camera for price scanning.
Progressive Web Apps (PWAs) increase mobile conversions by 52%.
65% of Black Friday sales came from mobile devices in 2023.
Mobile wallet usage reached 48% of e-commerce payments.
Foldable phones drove 15% higher engagement in shopping apps.
5G users spend 25% more time on e-commerce apps.
Mobile video views lead to 30% higher purchase rates.
Smart TV e-commerce purchases grew 40% to 5% of total.
In-car shopping via infotainment systems hit 2 million transactions.
Desktop still dominates high-value purchases at 45% share.
Mobile AR filters used by 100 million shoppers monthly.
90% of mobile users share location for personalized deals.
Gaming consoles account for 0.5% of e-commerce via apps.
Mobile push notifications boost retention by 88%.
Biometric authentication on mobile cuts cart abandonment by 20%.

Device Usage Interpretation

The numbers scream that mobile isn't just the future of shopping, but the present—a demanding, impatient, and fickle present where you must optimize for the small screen or be abandoned in three seconds flat, though we still retreat to our desktops to seal the deal on anything expensive.

Market Growth

Global e-commerce sales reached $5.2 trillion in 2023, marking a 9.1% year-over-year increase from 2022.
U.S. e-commerce sales hit $1.1 trillion in 2023, accounting for 15.2% of total retail sales.
E-commerce penetration in retail is expected to reach 24.5% globally by 2027.
China's e-commerce market size was $2.8 trillion in 2023, representing 53% of global total.
European e-commerce sales grew by 8.7% to €717 billion in 2023.
B2B e-commerce sales worldwide are projected to exceed $25 trillion by 2027.
India's e-commerce market is forecasted to grow at 21% CAGR from 2023-2027, reaching $350 billion.
Mobile commerce sales accounted for 60% of total e-commerce in 2023 globally.
U.S. holiday e-commerce sales surged 8.5% to $240 billion during 2023 Black Friday/Cyber Monday.
Latin America's e-commerce market expanded 24% to $273 billion in 2023.
Southeast Asia e-commerce GMV hit $99 billion in 2023, up 16% YoY.
Australia's online retail sales grew 12.4% to AUD 62.3 billion in FY2023.
South Korea's e-commerce market reached $170 billion in 2023, with 90% penetration.
Middle East e-commerce sales projected to grow 20% annually to $50 billion by 2025.
Nigeria's e-commerce market valued at $10 billion in 2023, growing 25% YoY.
Global cross-border e-commerce trade hit $785 billion in 2023.
UK e-commerce sales reached £221 billion in 2023, 28% of total retail.
Brazil's e-commerce GMV was $49 billion in 2023, up 15%.
Canada's online sales grew 14% to CAD 80 billion in 2023.
Japan's e-commerce market size was $220 billion in 2023, with 8% growth.
Turkey's e-commerce volume increased 125% to $30 billion in 2023.
Vietnam e-commerce sales reached $21 billion in 2023, growing 20%.
E-commerce fashion segment global sales hit $759 billion in 2023.
Electronics e-commerce worldwide revenue was $1 trillion in 2023.
Grocery e-commerce sales grew 15% to $350 billion globally in 2023.
Global luxury e-commerce market valued at $91 billion in 2023.
Second-hand e-commerce sales reached $177 billion worldwide in 2023.
Subscription e-commerce revenue hit $120 billion in 2023 globally.
Social commerce sales grew to $992 billion globally in 2023.
Voice commerce market projected to reach $40 billion by 2025, up from $10B in 2023.

Market Growth Interpretation

The digital cash register is ringing louder than ever, from the global sprint past five trillion dollars to the frenetic local surges in every corner of the world, proving that while not everything is for sale online, an astonishing—and growing—amount of it certainly is.

Payment Methods

Credit cards hold 44% of global e-commerce payment share in 2023.
Digital wallets like PayPal processed 28% of transactions worldwide.
BNPL options grew to 12% of e-commerce payments in 2023.
Cryptocurrency payments represent 1.5% of total e-commerce volume.
Apple Pay usage reached 10% in mobile e-commerce.
Bank transfers account for 15% in emerging markets.
Contactless cards processed $10 trillion globally in 2023.
Fraud losses in e-commerce hit $48 billion in 2023.
3D Secure adoption reduced fraud by 70% in Europe.
Installment payments grew 45% YoY to 8% share.
Google Pay holds 5% of digital wallet market.
Cash on delivery still 22% in India e-commerce.
Subscription billing averages 2.4% churn monthly.
Tokenization cuts payment fraud by 60%.
Open banking payments rose 30% to 4% share in EU.
Stablecoins used in 0.8% of cross-border e-commerce.
Multi-currency checkout boosts conversions by 40%.
Fraud detection AI prevented $2.5 billion in losses.
Debit cards overtook credit in 52% of U.S. transactions.
Pix in Brazil captured 35% of e-commerce payments.
WeChat Pay dominates China at 38% share.
UPI in India processed 12 billion e-commerce txns in 2023.
Localized payment methods increase conversion 25%.
Real-time payments grew to 6% of e-commerce volume.
92% of e-commerce sites use SSL encryption.
Chargebacks cost merchants $25 billion annually.
Asia-Pacific payment diversity: 50+ methods average.

Payment Methods Interpretation

Despite the comforting dominance of credit cards, the frantic, fragmented, and fraud-laden global e-commerce payment landscape resembles a high-stakes digital bazaar where local heroes like Pix and UPI battle universal wallets, everyone is terrified of chargebacks, and the real currency seems to be consumer trust secured by encryption and AI.

Regional Insights

U.S. e-commerce penetration at 15%, highest in North America.
China leads with 53% of global e-commerce sales share.
Europe's e-commerce averages €1,800 per capita spend annually.
India's online shoppers to reach 500 million by 2026.
Brazil has 120 million e-commerce users, 55% of population.
Southeast Asia penetration at 40%, fastest growing region.
UK online retail share 28.5%, mature market leader in Europe.
Nigeria's e-commerce users grew 30% to 50 million in 2023.
Australia's per capita e-commerce spend $2,300 USD highest globally.
South Korea 95% internet penetration drives 90% shopping rate.
Middle East CAGR 23% through 2027, UAE leads at $27B market.
Mexico e-commerce GMV $40 billion, 25% growth.
Germany e-commerce €100 billion, 10% of retail.
Indonesia 200 million shoppers, $50B market.
Canada 85% of population shops online.
Japan 70% penetration, aging demo slows growth to 5%.
Turkey inflation boosts e-commerce 100% growth.
Vietnam 60% urban penetration, rural expanding fast.
France €130 billion market, luxury focus.
Saudi Arabia Vision 2030 drives 30% CAGR.

Regional Insights Interpretation

While America shops online casually, China practically owns the internet mall, Europe spends with dignified restraint, and the rest of the world is in a wild race to digitize their wallets faster than you can say "add to cart."

Sources & References

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