GITNUXREPORT 2026

Ecommerce Industry Statistics

Global e-commerce is a multi-trillion dollar industry growing rapidly worldwide.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Statistic 1

57% of consumers prefer buying online over in-store in 2023 surveys.

Statistic 2

Average online shopper makes 44 purchases per year globally.

Statistic 3

78% of online shoppers use mobile devices for purchases.

Statistic 4

Millennials represent 45% of global e-commerce spend.

Statistic 5

62% of consumers abandon carts due to high shipping costs.

Statistic 6

55% of shoppers research products on social media before buying.

Statistic 7

Female consumers account for 55% of e-commerce purchases.

Statistic 8

Gen Z spends 25% more on e-commerce than average.

Statistic 9

70% of consumers expect free shipping on orders over $50.

Statistic 10

Impulse buying accounts for 40% of e-commerce sales.

Statistic 11

81% of shoppers do online research before in-store purchase.

Statistic 12

Returning customers spend 67% more than new ones.

Statistic 13

75% of US consumers returned to trusted online stores post-pandemic.

Statistic 14

Average cart abandonment rate is 69.99% globally.

Statistic 15

48% of shoppers use buy now pay later (BNPL) services.

Statistic 16

Personalized recommendations influence 80% of purchases.

Statistic 17

67% of consumers are loyal to brands with sustainable practices.

Statistic 18

Voice commerce purchases expected to reach $40 billion by 2025.

Statistic 19

Desktop still accounts for 55% of e-commerce traffic.

Statistic 20

Global e-commerce to reach $8.1T by 2026.

Statistic 21

E-commerce share of retail to hit 24.5% by 2027.

Statistic 22

M-commerce to account for 62% of e-commerce by 2027.

Statistic 23

Social commerce projected at $2.9T by 2026.

Statistic 24

BNPL market to grow to $3.3T by 2027.

Statistic 25

Metaverse commerce sales $800B by 2028.

Statistic 26

Sustainable e-commerce to dominate 70% by 2030.

Statistic 27

Cross-border e-commerce to $2T by 2030.

Statistic 28

AI-driven e-commerce revenue +$300B annually by 2025.

Statistic 29

Drone deliveries to handle 10% of urban e-commerce by 2030.

Statistic 30

Live commerce global sales $3T by 2026.

Statistic 31

Web3 e-commerce to $1.1T by 2030.

Statistic 32

Voice commerce $160B by 2027.

Statistic 33

Grocery e-commerce 20% of total by 2027.

Statistic 34

Fashion e-commerce $1.2T by 2027.

Statistic 35

Global e-commerce sales reached $5.8 trillion in 2023, accounting for 19% of total retail sales worldwide.

Statistic 36

The e-commerce market is projected to grow to $8.1 trillion by 2026, with a CAGR of 10.2% from 2022-2026.

Statistic 37

B2C e-commerce sales worldwide are expected to hit $4.8 trillion in 2023, up 8.9% from 2022.

Statistic 38

Online retail sales in the US alone totaled $1.03 trillion in 2023.

Statistic 39

E-commerce penetration rate globally stood at 19.1% of total retail in 2023.

Statistic 40

The fashion e-commerce segment generated $759 billion in revenue in 2023.

Statistic 41

Electronics e-commerce sales reached $1.2 trillion globally in 2023.

Statistic 42

Grocery e-commerce sales grew to $250 billion worldwide in 2023, up 15% YoY.

Statistic 43

Asia-Pacific region dominated with 50% of global e-commerce sales in 2023.

Statistic 44

E-commerce market in China hit $2.1 trillion in 2023.

Statistic 45

Europe's e-commerce sales reached $800 billion in 2023.

Statistic 46

Latin America's e-commerce market grew 25% to $150 billion in 2023.

Statistic 47

Middle East & Africa e-commerce sales at $50 billion in 2023, CAGR 20%.

Statistic 48

US e-commerce CAGR projected at 9.5% through 2027.

Statistic 49

India's e-commerce market valued at $100 billion in 2023, expected to reach $350B by 2026.

Statistic 50

65% of global population now shops online as of 2023.

Statistic 51

E-commerce contributed $4.9 trillion to global GDP in 2022.

Statistic 52

Cross-border e-commerce sales hit $785 billion in 2023.

Statistic 53

Subscription e-commerce revenue at $120 billion globally in 2023.

Statistic 54

Social commerce sales reached $992 billion worldwide in 2023.

Statistic 55

Global e-commerce sales reached $5.8 trillion in 2023, accounting for 19% of total retail sales worldwide.

Statistic 56

The e-commerce market is projected to grow to $8.1 trillion by 2026, with a CAGR of 10.2% from 2022-2026.

Statistic 57

B2C e-commerce sales worldwide are expected to hit $4.8 trillion in 2023, up 8.9% from 2022.

Statistic 58

Online retail sales in the US alone totaled $1.03 trillion in 2023.

Statistic 59

E-commerce penetration rate globally stood at 19.1% of total retail in 2023.

Statistic 60

The fashion e-commerce segment generated $759 billion in revenue in 2023.

Statistic 61

Amazon holds 37.6% of US e-commerce market share in 2023.

Statistic 62

Walmart e-commerce sales grew 24% to $100 billion in 2023.

Statistic 63

Shopify powered 10% of US e-commerce sales in 2023.

Statistic 64

Marketplace sales represent 60% of global e-commerce.

Statistic 65

Direct-to-consumer (DTC) brands sales hit $200 billion in 2023.

Statistic 66

Alibaba Group generated $1.2 trillion GMV in 2023.

Statistic 67

eBay's gross merchandise volume was $73 billion in 2023.

Statistic 68

Social commerce on Instagram and Facebook drove $50B sales.

Statistic 69

TikTok Shop sales reached $20 billion globally in first year.

Statistic 70

Amazon Prime members spend $1,400 annually on average.

Statistic 71

45% of e-commerce sales via mobile apps in 2023.

Statistic 72

Email marketing drives 20% of e-commerce sales.

Statistic 73

Search engines account for 36% of e-commerce traffic.

Statistic 74

Affiliate marketing contributes 16% to e-commerce revenue.

Statistic 75

Livestream shopping sales hit $500 billion in China 2023.

Statistic 76

30% of e-commerce from independent websites.

Statistic 77

Etsy sales volume $13.2 billion in 2023.

Statistic 78

Mobile commerce sales $2.2 trillion globally 2023.

Statistic 79

72% of consumers prefer m-commerce over desktop.

Statistic 80

AI chatbots handle 70% of customer queries.

Statistic 81

AR/VR used in 25% of fashion e-commerce trials.

Statistic 82

Blockchain for supply chain in 15% of top retailers.

Statistic 83

Progressive web apps (PWAs) boost conversions by 20%.

Statistic 84

5G adoption to increase m-commerce speed by 10x.

Statistic 85

Voice assistants used by 35% of smart speaker owners for shopping.

Statistic 86

Headless commerce adopted by 29% of enterprises.

Statistic 87

Composable commerce grows at 45% CAGR.

Statistic 88

80% of retailers use cloud for e-commerce platforms.

Statistic 89

Machine learning personalization lifts sales 15%.

Statistic 90

IoT integration in logistics reduces delivery time 30%.

Statistic 91

NFC payments used in 40% of contactless transactions.

Statistic 92

RPA automates 50% of e-commerce back-office tasks.

Statistic 93

Edge computing cuts latency for e-commerce by 50ms.

1/93

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Imagine a global marketplace so vast it’s already worth nearly $6 trillion, yet is still accelerating toward an $8 trillion future that will redefine how the entire world shops.

Key Takeaways

Global e-commerce sales reached $5.8 trillion in 2023, accounting for 19% of total retail sales worldwide.
The e-commerce market is projected to grow to $8.1 trillion by 2026, with a CAGR of 10.2% from 2022-2026.
B2C e-commerce sales worldwide are expected to hit $4.8 trillion in 2023, up 8.9% from 2022.
57% of consumers prefer buying online over in-store in 2023 surveys.
Average online shopper makes 44 purchases per year globally.
78% of online shoppers use mobile devices for purchases.
Amazon holds 37.6% of US e-commerce market share in 2023.
Walmart e-commerce sales grew 24% to $100 billion in 2023.
Shopify powered 10% of US e-commerce sales in 2023.
Mobile commerce sales $2.2 trillion globally 2023.
72% of consumers prefer m-commerce over desktop.
AI chatbots handle 70% of customer queries.
Global e-commerce to reach $8.1T by 2026.
E-commerce share of retail to hit 24.5% by 2027.
M-commerce to account for 62% of e-commerce by 2027.

Global e-commerce is a multi-trillion dollar industry growing rapidly worldwide.

Consumer Behavior

57% of consumers prefer buying online over in-store in 2023 surveys.
Average online shopper makes 44 purchases per year globally.
78% of online shoppers use mobile devices for purchases.
Millennials represent 45% of global e-commerce spend.
62% of consumers abandon carts due to high shipping costs.
55% of shoppers research products on social media before buying.
Female consumers account for 55% of e-commerce purchases.
Gen Z spends 25% more on e-commerce than average.
70% of consumers expect free shipping on orders over $50.
Impulse buying accounts for 40% of e-commerce sales.
81% of shoppers do online research before in-store purchase.
Returning customers spend 67% more than new ones.
75% of US consumers returned to trusted online stores post-pandemic.
Average cart abandonment rate is 69.99% globally.
48% of shoppers use buy now pay later (BNPL) services.
Personalized recommendations influence 80% of purchases.
67% of consumers are loyal to brands with sustainable practices.
Voice commerce purchases expected to reach $40 billion by 2025.
Desktop still accounts for 55% of e-commerce traffic.

Consumer Behavior Interpretation

The data paints a vivid picture of a modern shopper: a mobile-first, value-conscious researcher who, when not impulsively buying thanks to a clever algorithm, will bravely flee a virtual cart at the sight of a shipping fee, all while demanding a seamless, personalized, and planet-friendly experience that earns her long-term loyalty—and a bigger share of her wallet.

Future Projections

Global e-commerce to reach $8.1T by 2026.
E-commerce share of retail to hit 24.5% by 2027.
M-commerce to account for 62% of e-commerce by 2027.
Social commerce projected at $2.9T by 2026.
BNPL market to grow to $3.3T by 2027.
Metaverse commerce sales $800B by 2028.
Sustainable e-commerce to dominate 70% by 2030.
Cross-border e-commerce to $2T by 2030.
AI-driven e-commerce revenue +$300B annually by 2025.
Drone deliveries to handle 10% of urban e-commerce by 2030.
Live commerce global sales $3T by 2026.
Web3 e-commerce to $1.1T by 2030.
Voice commerce $160B by 2027.
Grocery e-commerce 20% of total by 2027.
Fashion e-commerce $1.2T by 2027.

Future Projections Interpretation

The unstoppable digital shopping cart, now steered by phones, social feeds, and AI, is hurtling toward a future where buying a virtual hat with crypto while a drone delivers your kale is just another Tuesday.

Market Size & Growth

Global e-commerce sales reached $5.8 trillion in 2023, accounting for 19% of total retail sales worldwide.
The e-commerce market is projected to grow to $8.1 trillion by 2026, with a CAGR of 10.2% from 2022-2026.
B2C e-commerce sales worldwide are expected to hit $4.8 trillion in 2023, up 8.9% from 2022.
Online retail sales in the US alone totaled $1.03 trillion in 2023.
E-commerce penetration rate globally stood at 19.1% of total retail in 2023.
The fashion e-commerce segment generated $759 billion in revenue in 2023.
Electronics e-commerce sales reached $1.2 trillion globally in 2023.
Grocery e-commerce sales grew to $250 billion worldwide in 2023, up 15% YoY.
Asia-Pacific region dominated with 50% of global e-commerce sales in 2023.
E-commerce market in China hit $2.1 trillion in 2023.
Europe's e-commerce sales reached $800 billion in 2023.
Latin America's e-commerce market grew 25% to $150 billion in 2023.
Middle East & Africa e-commerce sales at $50 billion in 2023, CAGR 20%.
US e-commerce CAGR projected at 9.5% through 2027.
India's e-commerce market valued at $100 billion in 2023, expected to reach $350B by 2026.
65% of global population now shops online as of 2023.
E-commerce contributed $4.9 trillion to global GDP in 2022.
Cross-border e-commerce sales hit $785 billion in 2023.
Subscription e-commerce revenue at $120 billion globally in 2023.
Social commerce sales reached $992 billion worldwide in 2023.
Global e-commerce sales reached $5.8 trillion in 2023, accounting for 19% of total retail sales worldwide.
The e-commerce market is projected to grow to $8.1 trillion by 2026, with a CAGR of 10.2% from 2022-2026.
B2C e-commerce sales worldwide are expected to hit $4.8 trillion in 2023, up 8.9% from 2022.
Online retail sales in the US alone totaled $1.03 trillion in 2023.
E-commerce penetration rate globally stood at 19.1% of total retail in 2023.
The fashion e-commerce segment generated $759 billion in revenue in 2023.

Market Size & Growth Interpretation

The global shopping cart is now a digital behemoth, bulging with a staggering $5.8 trillion worth of goods and accounting for a full fifth of all retail sales, proving that the world's true marketplace is no longer a place at all.

Sales Channels

Amazon holds 37.6% of US e-commerce market share in 2023.
Walmart e-commerce sales grew 24% to $100 billion in 2023.
Shopify powered 10% of US e-commerce sales in 2023.
Marketplace sales represent 60% of global e-commerce.
Direct-to-consumer (DTC) brands sales hit $200 billion in 2023.
Alibaba Group generated $1.2 trillion GMV in 2023.
eBay's gross merchandise volume was $73 billion in 2023.
Social commerce on Instagram and Facebook drove $50B sales.
TikTok Shop sales reached $20 billion globally in first year.
Amazon Prime members spend $1,400 annually on average.
45% of e-commerce sales via mobile apps in 2023.
Email marketing drives 20% of e-commerce sales.
Search engines account for 36% of e-commerce traffic.
Affiliate marketing contributes 16% to e-commerce revenue.
Livestream shopping sales hit $500 billion in China 2023.
30% of e-commerce from independent websites.
Etsy sales volume $13.2 billion in 2023.

Sales Channels Interpretation

While Amazon lords over a third of the US market, the story beneath its throne is a sprawling bazaar where giants like Walmart are surging, a million Shopify shops thrive, marketplaces rule, and savvy merchants are finding fortunes in everything from TikTok videos to your email inbox.

Technology Adoption

Mobile commerce sales $2.2 trillion globally 2023.
72% of consumers prefer m-commerce over desktop.
AI chatbots handle 70% of customer queries.
AR/VR used in 25% of fashion e-commerce trials.
Blockchain for supply chain in 15% of top retailers.
Progressive web apps (PWAs) boost conversions by 20%.
5G adoption to increase m-commerce speed by 10x.
Voice assistants used by 35% of smart speaker owners for shopping.
Headless commerce adopted by 29% of enterprises.
Composable commerce grows at 45% CAGR.
80% of retailers use cloud for e-commerce platforms.
Machine learning personalization lifts sales 15%.
IoT integration in logistics reduces delivery time 30%.
NFC payments used in 40% of contactless transactions.
RPA automates 50% of e-commerce back-office tasks.
Edge computing cuts latency for e-commerce by 50ms.

Technology Adoption Interpretation

The future of shopping is a silent, swift, and startlingly clever affair where your phone, guided by invisible algorithms and talking to satellites, anticipates your whims and delivers them before your desktop even finishes loading.

Sources & References

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