GITNUXREPORT 2026

E-Commerce Growth Statistics

E-commerce sales are growing robustly worldwide, reaching trillions across many product categories.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Statistic 1

Global online shoppers expected to reach 2.86 billion in 2024.

Statistic 2

58% of global consumers prefer online shopping post-pandemic.

Statistic 3

Mobile shopping app usage grew 30% YoY to 2.5 billion users in 2023.

Statistic 4

70% of millennials shop online weekly globally.

Statistic 5

Subscription e-commerce users hit 1 billion worldwide in 2023.

Statistic 6

45% of consumers abandoned carts due to high shipping costs in 2023.

Statistic 7

Voice shopping users reached 200 million globally in 2023.

Statistic 8

62% of Gen Z discover products via social media.

Statistic 9

Average online shopping frequency 12 times per month per consumer in 2023.

Statistic 10

55% of shoppers use buy now pay later options.

Statistic 11

Cross-border online purchases made by 30% of global shoppers.

Statistic 12

75% of consumers expect personalized recommendations online.

Statistic 13

Live streaming shopping viewers 500 million globally in 2023.

Statistic 14

40% growth in first-time online buyers in emerging markets.

Statistic 15

Female online shoppers outnumber males 52% to 48% globally.

Statistic 16

65% of consumers read reviews before purchase.

Statistic 17

Social commerce buyers reached 300 million in 2023.

Statistic 18

50% of shoppers use multiple devices during purchase journey.

Statistic 19

Sustainable products preferred by 67% of online shoppers.

Statistic 20

Average cart value online $85 globally in 2023.

Statistic 21

80% of consumers influenced by user-generated content.

Statistic 22

Global e-commerce sales forecasted to reach $8.1 trillion by 2026.

Statistic 23

E-commerce to represent 22.6% of global retail by 2027.

Statistic 24

Mobile commerce to hit $3.5 trillion by 2027.

Statistic 25

Cross-border e-commerce to grow to $2 trillion by 2030.

Statistic 26

B2B e-commerce projected at $36 trillion by 2026.

Statistic 27

Social commerce to reach $2.9 trillion by 2026.

Statistic 28

Live commerce forecasted $3 trillion globally by 2026.

Statistic 29

BNPL market to $3.3 trillion transaction value by 2028.

Statistic 30

AR in e-commerce to $50 billion by 2027.

Statistic 31

Subscription e-commerce $1.5 trillion by 2025.

Statistic 32

Grocery e-commerce $1 trillion by 2026.

Statistic 33

Fashion online $1 trillion by 2025.

Statistic 34

Electronics e-commerce $1.5 trillion by 2027.

Statistic 35

Global online shoppers 3 billion by 2027.

Statistic 36

Voice commerce $80 billion by 2027.

Statistic 37

Sustainable e-commerce $500 billion by 2028.

Statistic 38

E-commerce logistics $2 trillion by 2027.

Statistic 39

Headless commerce $10 billion by 2028.

Statistic 40

Omnichannel retail $6.5 trillion by 2027.

Statistic 41

US e-commerce $1.6 trillion by 2027.

Statistic 42

China e-commerce $3 trillion by 2026.

Statistic 43

India online retail $350 billion by 2026.

Statistic 44

Europe e-commerce $1.1 trillion by 2027.

Statistic 45

Global e-commerce sales hit $6.3 trillion in 2023, marking a 10.9% year-over-year increase.

Statistic 46

E-commerce accounted for 19.4% of total retail sales worldwide in 2023.

Statistic 47

The global B2C e-commerce market grew by 12.5% to reach $5.8 trillion in 2022.

Statistic 48

Online retail sales worldwide are projected to exceed $7 trillion by 2025.

Statistic 49

E-commerce penetration rate globally reached 15.2% of total retail in 2023.

Statistic 50

Global cross-border e-commerce sales surged 25% to $785 billion in 2023.

Statistic 51

Mobile commerce (m-commerce) represented 60% of total e-commerce sales in 2023 globally.

Statistic 52

The e-commerce market size was valued at $16.2 trillion in 2023 including B2B.

Statistic 53

Worldwide e-commerce revenue grew 16% annually from 2019-2023.

Statistic 54

Digital commerce sales reached $5.7 trillion globally in 2022, up 14%.

Statistic 55

E-commerce grew faster than traditional retail by 4x in 2023 globally.

Statistic 56

Global online shoppers numbered 2.79 billion in 2023.

Statistic 57

E-commerce sales as % of retail rose from 14.2% in 2020 to 19.4% in 2023.

Statistic 58

B2B e-commerce market hit $25 trillion globally in 2023.

Statistic 59

Global fashion e-commerce sales reached $781 billion in 2023.

Statistic 60

Electronics e-commerce generated $1.2 trillion in global sales in 2023.

Statistic 61

Grocery e-commerce sales worldwide hit $350 billion in 2023.

Statistic 62

Travel e-commerce bookings grew 22% to $800 billion in 2023.

Statistic 63

Global luxury goods e-commerce sales reached $91 billion in 2023.

Statistic 64

E-commerce platform market size was $6.5 billion in 2023 globally.

Statistic 65

Social commerce sales worldwide hit $992 billion in 2023.

Statistic 66

Voice commerce market projected at $40 billion globally by 2023 end.

Statistic 67

Global BNPL e-commerce transactions reached $300 billion in 2023.

Statistic 68

AR/VR in e-commerce market size $12.3 billion in 2023.

Statistic 69

Global live commerce sales $500 billion in 2023.

Statistic 70

E-commerce logistics market $1.1 trillion in 2023 globally.

Statistic 71

Sustainable e-commerce market $150 billion in 2023.

Statistic 72

Global headless commerce market $2.5 billion in 2023.

Statistic 73

E-commerce cybersecurity market $50 billion in 2023.

Statistic 74

Omnichannel e-commerce sales $4.5 trillion in 2023 globally.

Statistic 75

Electronics category saw 15% YoY sales growth online in 2023.

Statistic 76

Fashion e-commerce sales up 12% to $759 billion globally 2023.

Statistic 77

Grocery online sales grew 20% to $850 billion in 2023.

Statistic 78

Furniture e-commerce market $250 billion in 2023, 18% growth.

Statistic 79

Beauty and personal care online sales $150 billion 2023.

Statistic 80

Toys and hobby e-commerce $120 billion in 2023.

Statistic 81

Automotive parts online sales $100 billion globally 2023.

Statistic 82

Books e-commerce steady at $15 billion in 2023.

Statistic 83

Food delivery e-commerce $300 billion in 2023.

Statistic 84

Health and pharmacy online $80 billion 2023 growth 25%.

Statistic 85

Sports equipment e-commerce $50 billion in 2023.

Statistic 86

Jewelry online sales $70 billion globally 2023.

Statistic 87

Home appliances e-commerce $400 billion 2023.

Statistic 88

Pet supplies online $40 billion in 2023.

Statistic 89

Wine and alcohol e-commerce $20 billion 2023.

Statistic 90

Office supplies online $30 billion globally.

Statistic 91

Musical instruments e-commerce $10 billion 2023.

Statistic 92

Video games online sales $200 billion 2023.

Statistic 93

Handbags and luggage e-commerce $50 billion.

Statistic 94

Shoes online sales $120 billion in 2023.

Statistic 95

US e-commerce sales reached $1.1 trillion in 2023, up 7.8% YoY.

Statistic 96

China e-commerce market size $2.1 trillion in 2023.

Statistic 97

Europe e-commerce sales hit $800 billion in 2023, growing 9%.

Statistic 98

India online retail market $70 billion in 2023, up 25%.

Statistic 99

Brazil e-commerce sales $50 billion in 2023, 12% growth.

Statistic 100

UK e-commerce penetration 30% of retail sales in 2023.

Statistic 101

Southeast Asia e-commerce $100 billion in 2023, 20% YoY.

Statistic 102

Germany online sales €100 billion in 2023.

Statistic 103

Japan e-commerce market ¥20 trillion in 2023.

Statistic 104

Canada e-commerce sales CAD 80 billion in 2023.

Statistic 105

Australia online retail $60 billion AUD in 2023.

Statistic 106

Mexico e-commerce $30 billion USD in 2023, 27% growth.

Statistic 107

South Korea e-commerce 35% of retail in 2023.

Statistic 108

Middle East e-commerce $50 billion in 2023.

Statistic 109

Africa e-commerce market $28 billion in 2023, 18% growth.

Statistic 110

Russia online sales RUB 6 trillion in 2023.

Statistic 111

France e-commerce €130 billion in 2023.

Statistic 112

Indonesia e-commerce $50 billion in 2023.

Statistic 113

Nigeria online retail $10 billion in 2023.

Statistic 114

Turkey e-commerce TL 1.5 trillion in 2023.

Statistic 115

Vietnam e-commerce $20 billion in 2023, 25% YoY.

Statistic 116

Argentina online sales $15 billion in 2023.

Statistic 117

UAE e-commerce AED 30 billion in 2023.

Statistic 118

Netherlands e-commerce €30 billion in 2023.

Statistic 119

Thailand online market 500 billion THB in 2023.

Statistic 120

Poland e-commerce PLN 100 billion in 2023.

1/120

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Picture this: while you were reading this sentence, over $20 million flowed through the global e-commerce pipeline, illustrating an explosive digital marketplace that reached a staggering $6.3 trillion in sales last year and is fundamentally reshaping how the world shops.

Key Takeaways

Global e-commerce sales hit $6.3 trillion in 2023, marking a 10.9% year-over-year increase.
E-commerce accounted for 19.4% of total retail sales worldwide in 2023.
The global B2C e-commerce market grew by 12.5% to reach $5.8 trillion in 2022.
US e-commerce sales reached $1.1 trillion in 2023, up 7.8% YoY.
China e-commerce market size $2.1 trillion in 2023.
Europe e-commerce sales hit $800 billion in 2023, growing 9%.
Global online shoppers expected to reach 2.86 billion in 2024.
58% of global consumers prefer online shopping post-pandemic.
Mobile shopping app usage grew 30% YoY to 2.5 billion users in 2023.
Electronics category saw 15% YoY sales growth online in 2023.
Fashion e-commerce sales up 12% to $759 billion globally 2023.
Grocery online sales grew 20% to $850 billion in 2023.
Global e-commerce sales forecasted to reach $8.1 trillion by 2026.
E-commerce to represent 22.6% of global retail by 2027.
Mobile commerce to hit $3.5 trillion by 2027.

E-commerce sales are growing robustly worldwide, reaching trillions across many product categories.

Consumer Adoption

Global online shoppers expected to reach 2.86 billion in 2024.
58% of global consumers prefer online shopping post-pandemic.
Mobile shopping app usage grew 30% YoY to 2.5 billion users in 2023.
70% of millennials shop online weekly globally.
Subscription e-commerce users hit 1 billion worldwide in 2023.
45% of consumers abandoned carts due to high shipping costs in 2023.
Voice shopping users reached 200 million globally in 2023.
62% of Gen Z discover products via social media.
Average online shopping frequency 12 times per month per consumer in 2023.
55% of shoppers use buy now pay later options.
Cross-border online purchases made by 30% of global shoppers.
75% of consumers expect personalized recommendations online.
Live streaming shopping viewers 500 million globally in 2023.
40% growth in first-time online buyers in emerging markets.
Female online shoppers outnumber males 52% to 48% globally.
65% of consumers read reviews before purchase.
Social commerce buyers reached 300 million in 2023.
50% of shoppers use multiple devices during purchase journey.
Sustainable products preferred by 67% of online shoppers.
Average cart value online $85 globally in 2023.
80% of consumers influenced by user-generated content.

Consumer Adoption Interpretation

We are living in the golden age of the demanding digital shopper, where convenience is king, attention spans are short, and loyalty is won not just by having a website, but by mastering personalization, social proof, and seamless journeys across every screen and voice command.

Future Forecasts

Global e-commerce sales forecasted to reach $8.1 trillion by 2026.
E-commerce to represent 22.6% of global retail by 2027.
Mobile commerce to hit $3.5 trillion by 2027.
Cross-border e-commerce to grow to $2 trillion by 2030.
B2B e-commerce projected at $36 trillion by 2026.
Social commerce to reach $2.9 trillion by 2026.
Live commerce forecasted $3 trillion globally by 2026.
BNPL market to $3.3 trillion transaction value by 2028.
AR in e-commerce to $50 billion by 2027.
Subscription e-commerce $1.5 trillion by 2025.
Grocery e-commerce $1 trillion by 2026.
Fashion online $1 trillion by 2025.
Electronics e-commerce $1.5 trillion by 2027.
Global online shoppers 3 billion by 2027.
Voice commerce $80 billion by 2027.
Sustainable e-commerce $500 billion by 2028.
E-commerce logistics $2 trillion by 2027.
Headless commerce $10 billion by 2028.
Omnichannel retail $6.5 trillion by 2027.
US e-commerce $1.6 trillion by 2027.
China e-commerce $3 trillion by 2026.
India online retail $350 billion by 2026.
Europe e-commerce $1.1 trillion by 2027.

Future Forecasts Interpretation

The sheer scale of these projections confirms that the future of retail is not just online, but woven into every aspect of our lives, from the phones in our pockets and the shows we watch to the very air we shop in.

Global Market Trends

Global e-commerce sales hit $6.3 trillion in 2023, marking a 10.9% year-over-year increase.
E-commerce accounted for 19.4% of total retail sales worldwide in 2023.
The global B2C e-commerce market grew by 12.5% to reach $5.8 trillion in 2022.
Online retail sales worldwide are projected to exceed $7 trillion by 2025.
E-commerce penetration rate globally reached 15.2% of total retail in 2023.
Global cross-border e-commerce sales surged 25% to $785 billion in 2023.
Mobile commerce (m-commerce) represented 60% of total e-commerce sales in 2023 globally.
The e-commerce market size was valued at $16.2 trillion in 2023 including B2B.
Worldwide e-commerce revenue grew 16% annually from 2019-2023.
Digital commerce sales reached $5.7 trillion globally in 2022, up 14%.
E-commerce grew faster than traditional retail by 4x in 2023 globally.
Global online shoppers numbered 2.79 billion in 2023.
E-commerce sales as % of retail rose from 14.2% in 2020 to 19.4% in 2023.
B2B e-commerce market hit $25 trillion globally in 2023.
Global fashion e-commerce sales reached $781 billion in 2023.
Electronics e-commerce generated $1.2 trillion in global sales in 2023.
Grocery e-commerce sales worldwide hit $350 billion in 2023.
Travel e-commerce bookings grew 22% to $800 billion in 2023.
Global luxury goods e-commerce sales reached $91 billion in 2023.
E-commerce platform market size was $6.5 billion in 2023 globally.
Social commerce sales worldwide hit $992 billion in 2023.
Voice commerce market projected at $40 billion globally by 2023 end.
Global BNPL e-commerce transactions reached $300 billion in 2023.
AR/VR in e-commerce market size $12.3 billion in 2023.
Global live commerce sales $500 billion in 2023.
E-commerce logistics market $1.1 trillion in 2023 globally.
Sustainable e-commerce market $150 billion in 2023.
Global headless commerce market $2.5 billion in 2023.
E-commerce cybersecurity market $50 billion in 2023.
Omnichannel e-commerce sales $4.5 trillion in 2023 globally.

Global Market Trends Interpretation

In the relentless, clicking chorus of global commerce, the online cash register now sings a $6.3 trillion tune—proving that while brick-and-mortar stores still stand, the digital marketplace has not only moved in next door but is busy annexing the entire block.

Product Categories

Electronics category saw 15% YoY sales growth online in 2023.
Fashion e-commerce sales up 12% to $759 billion globally 2023.
Grocery online sales grew 20% to $850 billion in 2023.
Furniture e-commerce market $250 billion in 2023, 18% growth.
Beauty and personal care online sales $150 billion 2023.
Toys and hobby e-commerce $120 billion in 2023.
Automotive parts online sales $100 billion globally 2023.
Books e-commerce steady at $15 billion in 2023.
Food delivery e-commerce $300 billion in 2023.
Health and pharmacy online $80 billion 2023 growth 25%.
Sports equipment e-commerce $50 billion in 2023.
Jewelry online sales $70 billion globally 2023.
Home appliances e-commerce $400 billion 2023.
Pet supplies online $40 billion in 2023.
Wine and alcohol e-commerce $20 billion 2023.
Office supplies online $30 billion globally.
Musical instruments e-commerce $10 billion 2023.
Video games online sales $200 billion 2023.
Handbags and luggage e-commerce $50 billion.
Shoes online sales $120 billion in 2023.

Product Categories Interpretation

Our digital shopping carts tell a clear tale: while we're still eagerly ordering everything from groceries to gadgets, the real growth story is that in 2023 we seemed most determined to cure our headaches, refurbish our homes, and keep our pets pampered, with health, furniture, and pet supplies leading the charge.

Regional Growth

US e-commerce sales reached $1.1 trillion in 2023, up 7.8% YoY.
China e-commerce market size $2.1 trillion in 2023.
Europe e-commerce sales hit $800 billion in 2023, growing 9%.
India online retail market $70 billion in 2023, up 25%.
Brazil e-commerce sales $50 billion in 2023, 12% growth.
UK e-commerce penetration 30% of retail sales in 2023.
Southeast Asia e-commerce $100 billion in 2023, 20% YoY.
Germany online sales €100 billion in 2023.
Japan e-commerce market ¥20 trillion in 2023.
Canada e-commerce sales CAD 80 billion in 2023.
Australia online retail $60 billion AUD in 2023.
Mexico e-commerce $30 billion USD in 2023, 27% growth.
South Korea e-commerce 35% of retail in 2023.
Middle East e-commerce $50 billion in 2023.
Africa e-commerce market $28 billion in 2023, 18% growth.
Russia online sales RUB 6 trillion in 2023.
France e-commerce €130 billion in 2023.
Indonesia e-commerce $50 billion in 2023.
Nigeria online retail $10 billion in 2023.
Turkey e-commerce TL 1.5 trillion in 2023.
Vietnam e-commerce $20 billion in 2023, 25% YoY.
Argentina online sales $15 billion in 2023.
UAE e-commerce AED 30 billion in 2023.
Netherlands e-commerce €30 billion in 2023.
Thailand online market 500 billion THB in 2023.
Poland e-commerce PLN 100 billion in 2023.

Regional Growth Interpretation

While China's e-commerce market looms like a Goliath at $2.1 trillion, the true global story is a frenetic, multi-front battle where India, Mexico, and Vietnam are the hypergrowth sprinters, Europe and North America are the powerful marathon runners, and every other continent is now furiously building its own digital marketplace.

Sources & References

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