Key Takeaways
- In Q4 2023, the total number of registered domain names across all top-level domains (TLDs) reached 362.3 million, reflecting a 1.2% year-over-year increase.
- Globally, .com and .net domains totaled 158.5 million registrations as of Q1 2024, up 0.7% from the previous quarter.
- The number of gTLD registrations excluding .com, .net, and .ngTLDs stood at 35.4 million in Q2 2023.
- .COM holds 50.3% market share among gTLDs in 2024.
- .DE is the largest ccTLD with 17.4 million domains as of 2024.
- .XYZ overtook .TOP as second-largest ngTLD with 4.6 million registrations.
- .COM average retail price $12.99/year in 2024.
- Highest domain sale: Voice.com for $30 million in 2019.
- Average .COM aftermarket sale price: $2,500 in 2023.
- Phishing domains peaked at 1.5 million in Q4 2023.
- 85% of malware campaigns use compromised legitimate domains.
- DNS abuse reports: 250,000 in 2023 per ICANN.
- 65% of Fortune 500 use custom domains for email.
- 48% of websites use .com domains in 2024.
- Small businesses own 30 million domains globally.
Domain registrations grew to over 360 million globally in 2023.
Demographic and Usage Trends
- 65% of Fortune 500 use custom domains for email.
- 48% of websites use .com domains in 2024.
- Small businesses own 30 million domains globally.
- E-commerce sites: 25% on .com, 15% ccTLDs.
- Tech startups prefer .IO: 20% usage rate.
- Average domain age for top 1M sites: 8.5 years.
- 52% domains renewed for 1 year, 30% multi-year.
- US holds 25% of global domain registrations.
- Mobile traffic to domains: 60% of total visits.
- Enterprise domains average 500 per company.
- Non-profits use .ORG: 80% preference rate.
- Gaming sites 40% on ngTLDs like .GG.
- Average website has 2.5 domains (aliases).
- China users prefer .CN: 90% local sites.
- Freelancers own 15 million personal domains.
- Top 10k sites renew 95% of domains annually.
- Women-owned businesses: 12% domain ownership share.
- Emerging markets ccTLD growth: 3% YoY.
- Blogs 70% on .com or WordPress.com subs.
- Average user visits 5 new domains daily.
- SaaS companies use 10+ domains per product.
- Educational sites: 50% .EDU, rest ccTLDs.
- Social media domains traffic: 40% global web.
- Domain portfolio size avg for investors: 1,200.
- HTTPS usage on domains: 85% in top 10M sites.
- Regional preference: Europe 60% ccTLDs.
- News sites 90% on legacy TLDs (.com/.net).
Demographic and Usage Trends Interpretation
Domain Aftermarket and Sales
- .COM average retail price $12.99/year in 2024.
- Highest domain sale: Voice.com for $30 million in 2019.
- Average .COM aftermarket sale price: $2,500 in 2023.
- GoDaddy Auctions sold 45,000 domains in 2023, avg $1,200.
- Premium .COM domains average $8,500 at Sedo in Q1 2024.
- .IO domains sold for avg $3,000 in 2023 aftermarket.
- Total domain sales volume: $200 million in 2023 per NameBio.
- Cars.com sold for $872 million in 2015, record cash deal.
- NFT-related domains peaked sales at $500k avg in 2021.
- .XYZ aftermarket avg sale $1,800 in 2023.
- Sedo reported 12,000 sales totaling $85 million in 2023.
- Flippa domain marketplace avg price $2,200 per sale 2024.
- Voice.com remains top sale, $30M to Block.one.
- 360.com sold for $17 million in 2015 to Qihoo.
- Crypto domain sales surged 300% in 2021 to $50M total.
- Average wholesale .COM price dropped to $8.17 in 2023.
- GoDaddy sold 78 million domains lifetime, many flipped.
- .APP domains premium sales avg $5,000 in 2023.
- Afternic network facilitated 150,000 sales in 2023.
- Sex.com historical sale $13M in 2010.
- Domain flipping ROI average 45% for short-term holders.
- Premium ngTLD sales totaled $20M in 2023.
- LasVegas.com sold for $90 million equivalent value.
- .COM hand-registrations cost avg $10.50 at Namecheap.
- Undeveloped.com portfolio sales hit $10M annually.
- Dynadot auction avg bid $1,100 per domain 2024.
- AI-related domains sold avg $10k in Q1 2024.
- 10,000+ domains sold weekly on major platforms.
- Business.com $345M sale in 2007, inflation-adjusted $500M.
Domain Aftermarket and Sales Interpretation
Registration and Growth
- In Q4 2023, the total number of registered domain names across all top-level domains (TLDs) reached 362.3 million, reflecting a 1.2% year-over-year increase.
- Globally, .com and .net domains totaled 158.5 million registrations as of Q1 2024, up 0.7% from the previous quarter.
- The number of gTLD registrations excluding .com, .net, and .ngTLDs stood at 35.4 million in Q2 2023.
- Country code TLD (ccTLD) registrations grew by 1.1% to 135.8 million domains in 2023.
- New .com registrations hit 8.2 million in Q4 2023, the highest quarterly figure since Q1 2022.
- Total domain registrations surpassed 360 million in mid-2023, driven by emerging markets.
- .DE ccTLD led with 17.5 million registrations as of 2023, up 2% YoY.
- Global domain registrations increased by 0.9% in 2022 to 348.7 million.
- .COM domains accounted for 44% of all TLD registrations in 2023.
- Active domain names (excluding parked) estimated at 250 million in 2024.
- .COM registrations grew 1.5% YoY to 156.8 million in Q3 2023.
- ccTLDs represented 37.5% of total registrations in 2023.
- New gTLD registrations stabilized at 35 million after peaking at 37 million in 2021.
- Total domains under management reached 361 million by end of 2023.
- .UK registrations exceeded 10.9 million in 2023, growth of 0.5%.
- Domain renewal rates averaged 72% for .com in 2023.
- Global domains grew 1% to 355 million in H1 2023.
- .XYZ saw 4.5 million registrations by Q4 2023.
- Total TLDs now number over 1,500 active extensions in 2024.
- .IO registrations doubled to 1.2 million since 2020.
- .COM added 1.1 million net new registrations in 2023.
- ccTLD growth rate outpaced gTLDs at 1.8% YoY in 2023.
- Parked domains estimated at 20% of total registrations, or 72 million.
- .NL registrations hit 6.3 million in 2023, up 1.2%.
- Global domain market added 4 million domains in 2023.
- .COM deletion rate was 15.2% in Q4 2023.
- Total active websites using domains: 1.13 billion in 2024.
- .CN registrations reached 20.5 million by end-2023.
- ngTLDs grew 0.5% to 12.8 million in Q1 2024.
- Domain registrars manage 95% of domains through top 10 providers.
- .COM and .NET combined growth: 0.8% in 2023.
Registration and Growth Interpretation
Security and Cybersecurity
- Phishing domains peaked at 1.5 million in Q4 2023.
- 85% of malware campaigns use compromised legitimate domains.
- DNS abuse reports: 250,000 in 2023 per ICANN.
- Typosquatting domains: 1 in 10 users mistype .com.
- 300,000 domains suspended for spam in 2023 by registrars.
- Brand abuse: 150,000 impersonation domains detected yearly.
- Phishing attacks via domains rose 60% to 5M in 2023.
- 92% of websites vulnerable to DNS cache poisoning.
- Trademark disputes (UDRP): 5,200 cases in 2023 at WIPO.
- Malware domains blocked: 2 million by Google Safe Browsing.
- 40% of new gTLDs used for malicious purposes initially.
- Domain generation algorithms (DGA) create 10k domains/day.
- SSL/TLS certificates on domains: 80% coverage in 2024.
- Cyber-squatting cases: 4,000 resolved via UDRP annually.
- Fast-flux domains used in 25% of botnets.
- DMARC adoption on domains: only 28% in 2023.
- Ransomware attacks leverage 500 new domains weekly.
- Bulletproof hosting domains: 50,000 registered yearly.
- DNSSEC enabled on 2% of .com domains in 2024.
- Trademark infringement domains: 100,000 taken down in 2023.
- Spam domains ratio: 1 in 200 new registrations.
- Compromised registrar accounts led to 10k domain hijacks.
- AI-generated phishing domains up 150% in 2023.
- .ML free domains host 70% of phishing sites.
- Domain shadowing attacks affected 1M sites in 2023.
- Registry lock adoption: 15% of enterprise domains.
- Botnet C2 domains: 20,000 unique per month.
- Email spoofing prevented on 60% domains with SPF.
- 500k domains flagged malicious by VirusTotal daily.
- URS proceedings: 1,200 cases for ngTLDs in 2023.
- DDoS via DNS amplification: 30% of attacks use domains.
- 75% of breaches start with domain compromise.
Security and Cybersecurity Interpretation
Top Level Domains
- .COM holds 50.3% market share among gTLDs in 2024.
- .DE is the largest ccTLD with 17.4 million domains as of 2024.
- .XYZ overtook .TOP as second-largest ngTLD with 4.6 million registrations.
- .TK (free domain) has 25 million registrations but low active use.
- .ORG registrations stable at 10.8 million in Q1 2024.
- .INFO holds 3.2 million domains, down 1% YoY.
- .ME ccTLD reached 1.1 million registrations in 2023.
- .CLUB ngTLD has 1.5 million domains registered globally.
- .RU registrations at 6.1 million, largest in Eastern Europe.
- .AU grew to 3.7 million domains in 2023.
- .VIP ngTLD surpassed 800,000 registrations by 2024.
- .SITE has 1.9 million domains, popular for portfolios.
- .ONLINE ngTLD leads with 3.4 million registrations.
- .STORE e-commerce TLD at 2.1 million domains.
- .APP security-focused TLD has 250,000 registrations.
- .DEV developer TLD reached 180,000 domains in 2023.
- .IO popular for tech, 1.5 million registrations total.
- .CO alternative to .COM, 2.3 million domains.
- .NET legacy TLD at 13.4 million registrations.
- .BIZ has 3.1 million domains, business focus.
- .CC (Cocos Islands) abused TLD with 2.7 million regs.
- .GAAustralia TLD .AU at 920,000 .com.au subs.
- .FR registrations 3.4 million in France 2023.
- .IT Italy TLD 3.5 million domains active.
- .BR Brazil ccTLD 5.2 million registrations.
- .XYZ market share among ngTLDs: 12.5%.
Top Level Domains Interpretation
Sources & References
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