GITNUX MARKETDATA REPORT 2024

Diversity In The Beer Industry Statistics

Statistical analysis of the beer industry reveals a lack of diversity, with women and minorities significantly underrepresented in leadership roles and ownership.

Highlights: Diversity In The Beer Industry Statistics

  • Increase of 108% in breweries owned by women from 2018 to 2019,
  • In 2019, 7.5% of breweries were owned by racial/ethnic minority groups,
  • Only 2% of breweries are owned by Asian-Americans,
  • The beer industry is 95% white as per the 2020 Brewers Association,
  • The percentage of women drinkers of craft beer rose to 37% by 2019,
  • In 2019, 71% of craft beer consumers were Caucasian,
  • Black people make up just 1% of craft beer drinkers across the US,
  • 99% of American Craft Breweries are owned by individuals who identify as non-Hispanic white,
  • In the UK, only 17% of people brewing beer are women,
  • Only 8 out of 500 brewery owners in BC, Canada, are non-white,
  • Only 0.6% of production breweries were black-owned in 2020,
  • In 2019, only 4% of craft beer companies had a female CEO/President,
  • In 2019, homebrewers were 89% male and 88% Caucasian,
  • Only 19% of craft beer consumers in America are Hispanic or Latino,
  • About 31.5% of craft beer drinkers in America are Millennials,
  • There was a 64% increase in the number of operating breweries in Africa from 2017 to 2019,
  • In 2019, 57% of microbrewery employees are white,
  • In 2019, only 6% of craft beer drinkers are African American,
  • Women constitute only 29% of brewery workers in the United States,
  • In India, only 11% of craft beer consumers are women,

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The Latest Diversity In The Beer Industry Statistics Explained

Increase of 108% in breweries owned by women from 2018 to 2019,

The statistic “Increase of 108% in breweries owned by women from 2018 to 2019” indicates a substantial growth in the number of breweries that are owned by women over the one-year period. Specifically, the number of breweries owned by women more than doubled, with an increase of 108%. This significant uptick suggests a trend towards greater gender diversity and representation within the brewing industry, indicating a positive shift towards more women entering and succeeding in the traditionally male-dominated field of craft brewing. The data point highlights progress in promoting gender equality and empowerment of women entrepreneurs in this sector.

In 2019, 7.5% of breweries were owned by racial/ethnic minority groups,

In 2019, 7.5% of breweries being owned by racial/ethnic minority groups indicates the proportion of breweries in the industry that were under the ownership of individuals from minority racial or ethnic backgrounds. This statistic suggests that there is some level of diversity within the brewery ownership landscape, with a small but notable percentage of establishments being owned by minority groups. The figure highlights efforts towards fostering inclusivity and representation within the brewing industry, potentially contributing to the introduction of diverse perspectives and experiences within the market. It also underscores the ongoing need for continued support and opportunities for minority entrepreneurs looking to establish themselves within the brewery sector.

Only 2% of breweries are owned by Asian-Americans,

The statistic that only 2% of breweries are owned by Asian-Americans highlights a disparity in ownership within the brewing industry. This low percentage suggests that Asian-Americans are underrepresented in the brewery business, which may indicate potential barriers or challenges they face in entering or succeeding in the market. Understanding and addressing these disparities is important for promoting diversity and inclusivity within the brewing industry, as well as ensuring equal opportunities for entrepreneurs from all backgrounds to thrive and contribute to the industry’s growth and innovation. Efforts to support and increase Asian-American ownership in breweries can lead to a more diverse and vibrant industry landscape that benefits both businesses and consumers.

The beer industry is 95% white as per the 2020 Brewers Association,

The statistic stating that the beer industry is 95% white as per the 2020 Brewers Association indicates that the vast majority of individuals working in the beer industry, such as brewers, distributors, and other stakeholders, are of white racial or ethnic background. This statistic highlights a significant lack of racial diversity within the industry, potentially leading to concerns about equitable representation, opportunities for individuals from underrepresented minority groups, and the creation of inclusive and diverse work environments. Addressing this lack of diversity could involve implementing initiatives to promote diversity and inclusion within the industry, such as targeted recruitment efforts, diversity training programs, and support for minority-owned businesses in the beer industry.

The percentage of women drinkers of craft beer rose to 37% by 2019,

The statistic indicates that the proportion of female consumers who drink craft beer had increased to 37% by the year 2019. This suggests a growing trend of women showing interest in and consuming craft beer compared to previous years. The rise in this percentage may be attributed to various factors, such as changing societal norms, marketing efforts targeting women, and the increasing availability and variety of craft beer products. The statistic provides valuable insights into the evolving consumer demographics within the craft beer market and highlights the importance for breweries and marketers to consider the preferences and behaviors of female consumers in their strategies and product offerings.

In 2019, 71% of craft beer consumers were Caucasian,

The statistic “In 2019, 71% of craft beer consumers were Caucasian” indicates that out of the total population of individuals who consume craft beer in 2019, 71% identified as Caucasian. This statistic suggests that Caucasians were the majority group within the craft beer consumer population during that year. It is important to note that this statistic provides insight into the demographic composition of craft beer consumers and may have implications for marketing strategies, product development, and targeting specific consumer groups within the craft beer industry. It also highlights the need for diversity and inclusion efforts within the industry to ensure representation and engagement of a broader range of demographics.

Black people make up just 1% of craft beer drinkers across the US,

The statistic “Black people make up just 1% of craft beer drinkers across the US” is an indication of the underrepresentation of Black individuals in the craft beer consumer demographic. This statistic suggests that the vast majority of craft beer drinkers in the US are not Black. It raises important questions about diversity and inclusivity within the craft beer industry, highlighting a potential lack of outreach, marketing targeting, or accessibility of craft beer to Black communities. Understanding such disparities in consumer demographics can provide valuable insights for breweries and industry stakeholders to address potential barriers and work towards fostering a more inclusive and diverse craft beer market.

99% of American Craft Breweries are owned by individuals who identify as non-Hispanic white,

The statistic that 99% of American Craft Breweries are owned by individuals who identify as non-Hispanic white suggests a striking lack of diversity within the craft brewing industry in the United States. This statistic indicates a significant underrepresentation of minority owners, particularly the Hispanic population, within this sector. The dominance of non-Hispanic white ownership raises concerns about equitable opportunities for individuals from diverse backgrounds to enter and succeed in the craft brewing business. Addressing this lack of diversity is crucial for promoting inclusivity, fostering innovation, and ensuring a more representative and reflective industry that can better serve a diverse consumer base.

In the UK, only 17% of people brewing beer are women,

The statistic that only 17% of individuals involved in brewing beer in the UK are women highlights a significant gender disparity within the brewing industry. This data suggests a lack of female representation and participation in a traditionally male-dominated field. The low percentage of women brewers may reflect various societal factors such as historical gender roles, stereotypes, and cultural perceptions surrounding brewing. Addressing this imbalance is crucial for promoting gender diversity, equality, and inclusivity within the industry, as well as providing opportunities for women to contribute their skills and perspectives to the brewing community. Efforts to increase female representation in brewing could involve initiatives to support and encourage women to pursue careers in brewing, as well as to challenge existing barriers and biases that may hinder their participation.

Only 8 out of 500 brewery owners in BC, Canada, are non-white,

The statistic, “Only 8 out of 500 brewery owners in British Columbia, Canada, are non-white,” indicates a significant lack of representation and diversity within the brewery ownership demographic in the region. With only 1.6% of brewery owners being non-white, it highlights a disparity in opportunities for non-white individuals to enter and succeed in the brewery industry in BC. This statistic suggests potential systemic barriers or inequalities that may be present within the industry, such as limited access to resources, networks, or support for minority entrepreneurs. It emphasizes the importance of promoting inclusivity and diversity within the brewing sector to create a more equitable and representative business environment.

Only 0.6% of production breweries were black-owned in 2020,

In 2020, only 0.6% of production breweries were black-owned, indicating a significant lack of representation of black brewery owners in the industry. This statistic points to a potential disparity in ownership and participation within the brewery sector, with the vast majority of breweries being owned by individuals of other racial backgrounds. This underrepresentation of black ownership could reflect systemic barriers or unequal opportunities within the industry for black entrepreneurs to establish and maintain successful breweries. It highlights the need for increased diversity and inclusion initiatives within the brewing community to foster a more equitable and representative landscape.

In 2019, only 4% of craft beer companies had a female CEO/President,

In 2019, only 4% of craft beer companies had a female CEO/President indicates that a very small proportion of leadership positions within the craft beer industry were held by women during that year. This statistic suggests a significant gender disparity in the top leadership roles in the craft beer sector, with the vast majority of companies being led by male CEOs or Presidents. The low representation of women in these executive positions may indicate broader gender inequalities or barriers to female advancement within the industry, highlighting the need for greater diversity and inclusion efforts to promote gender equality and female leadership in the craft beer sector.

In 2019, homebrewers were 89% male and 88% Caucasian,

The statistic indicates that in 2019, the majority of homebrewers were male (89%) and Caucasian (88%). This suggests that the hobby of homebrewing was predominantly pursued by males and individuals of Caucasian descent during that year. This demographic breakdown can offer insights into the diversity within the homebrewing community and may raise questions about potential barriers or cultural factors that contribute to these patterns. Further analysis could explore the reasons behind these demographic trends, such as cultural preferences, access to resources, or historical factors shaping participation in homebrewing activities. By understanding these statistics, policymakers, organizations, and advocates can work towards promoting inclusivity and diversity within the homebrewing community.

Only 19% of craft beer consumers in America are Hispanic or Latino,

The statistic indicates that only a small proportion, specifically 19%, of the overall population of craft beer consumers in America are identified as Hispanic or Latino. This suggests that Hispanic or Latino individuals are underrepresented within the craft beer consumer demographic in the United States. The statistic may prompt further investigation into the reasons behind this disproportion, such as cultural preferences, marketing strategies, accessibility to craft beer products, or other socioeconomic factors that could be contributing to the lower representation of Hispanic or Latino individuals among craft beer consumers. Understanding and addressing these factors could potentially help craft beer companies and marketers to better reach and engage with this demographic, ultimately leading to a more diverse and inclusive consumer base within the craft beer market.

About 31.5% of craft beer drinkers in America are Millennials,

The statistic “About 31.5% of craft beer drinkers in America are Millennials” indicates that approximately one-third of individuals who consume craft beer in the United States fall into the Millennial age group, typically defined as those born between 1981 and 1996. This suggests that Millennials play a significant role in driving the demand for craft beer within the country. Their preferences, behaviors, and purchasing power have a notable influence on the craft beer market, making them a valuable demographic for breweries and businesses within the industry to target. Understanding the consumption patterns and preferences of Millennials can help craft beer producers effectively market their products and tailor their offerings to better appeal to this key consumer group.

There was a 64% increase in the number of operating breweries in Africa from 2017 to 2019,

The statement “There was a 64% increase in the number of operating breweries in Africa from 2017 to 2019” indicates that the total count of breweries in Africa grew significantly over the two-year period. Specifically, the number of operating breweries in Africa more than doubled, experiencing a substantial 64% growth rate. This statistic highlights a notable expansion in the brewery industry within the African continent within a relatively short timeframe, suggesting increased investment and interest in the brewing sector. Such growth could be indicative of rising consumer demand for craft beers, economic development leading to more disposable income for alcohol consumption, or the emergence of new market opportunities in the region, leading to an overall positive trend in the brewery industry in Africa during this period.

In 2019, 57% of microbrewery employees are white,

The statistic that in 2019, 57% of microbrewery employees are white indicates the demographic composition of the workforce within microbreweries during that year. This means that a significant majority of individuals working in microbreweries are of White or Caucasian ethnicity. This statistic can provide insights into the diversity and representation within the microbrewery industry, suggesting that there may be potential disparities or underrepresentation of other racial or ethnic groups in this particular sector. Further analysis and consideration of this statistic in conjunction with additional demographic data could help to identify patterns, trends, and potential areas for improvement in terms of diversity and inclusivity within the microbrewery workforce.

In 2019, only 6% of craft beer drinkers are African American,

The statistic ‘In 2019, only 6% of craft beer drinkers are African American’ suggests that out of the total population of individuals who consume craft beer during that year, only a small proportion, specifically 6%, identified themselves as African American. This statistic indicates a significant underrepresentation of African Americans within the craft beer consumer market, possibly highlighting disparities in consumer preferences, marketing strategies, or access to craft beer products among different racial or ethnic groups. Understanding and addressing such disparities can be crucial for breweries and marketers to promote diversity and inclusivity within the craft beer industry, as well as to reach a wider audience and better reflect the diversity of the overall population.

Women constitute only 29% of brewery workers in the United States,

The statistic “Women constitute only 29% of brewery workers in the United States” indicates that a substantial gender disparity exists within the brewery industry, with women making up a relatively small proportion of the workforce. This imbalance suggests a lack of gender diversity within brewery employment, potentially reflecting underlying societal and cultural barriers that limit women’s participation in the brewing sector. Addressing this disparity may require targeted initiatives aimed at increasing female representation in brewery roles, such as recruitment efforts, workplace diversity programs, and cultural shifts within the industry to promote equality and inclusivity.

In India, only 11% of craft beer consumers are women,

The statistic that 11% of craft beer consumers in India are women indicates a significant gender disparity in the craft beer market in the country. This suggests that the majority of craft beer consumption is driven by men, highlighting a potential lack of interest or access to this market segment among women. The low percentage of female craft beer consumers may stem from various factors such as cultural norms, marketing strategies, or the perception of beer as a traditionally male-dominated beverage. This statistic underscores the need for breweries and marketers to address this gender gap and consider implementing strategies to attract more female consumers to the craft beer industry in India.

References

0. – https://www.www.brewbound.com

1. – https://www.www.cnbc.com

2. – https://www.globalnews.ca

3. – https://www.www.brewersassociation.org

4. – https://www.www.bbc.com

5. – https://www.www.ibisworld.com

6. – https://www.inc42.com

7. – https://www.www.gq.com

8. – https://www.www.nbcsports.com

9. – https://www.www.homebrewersassociation.org

10. – https://www.www.craftbeer.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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