Key Takeaways
- 65% of consumers said inclusive branding (showing people like them) increases their likelihood of purchase, directly tying inclusion visibility to demand for consumer products.
- 62% of consumers said they have more trust in companies that provide measurable DEI outcomes, linking transparency to brand trust for CPG firms.
- 73% of employees said they would consider leaving if DEI is not a priority at work, linking internal inclusion culture to talent retention risk relevant to CPG employers.
- 87% of employees say they feel included when the organization has strong DEI practices, directly connecting program execution to inclusion experiences.
- 34% of workers in the U.S. who experienced discrimination reported plans to quit within 12 months, providing a measurable retention risk linked to DEI failures.
- 25% higher odds of employee engagement were observed in organizations with high inclusion scores in a meta-analysis, indicating DEI-linked inclusion can improve measurable outcomes.
- 1.6x improvement in decision quality was associated with diverse teams in a field study, demonstrating a measurable link between diversity and performance mechanisms.
- 25% of the variance in job performance was explained by inclusion climate in a peer-reviewed study, quantifying the impact of inclusive environments on performance.
- 4.1% increase in labor-force participation for Black Americans between 2020 and 2023, indicating changing representation in the labor market that feeds DEI hiring pools.
- 5.2% unemployment rate for Hispanic or Latino Americans in the U.S. in 2024 (annual average), an external labor-market metric affecting DEI talent availability.
- 73.6% of women were employed in 2024 (employment-to-population ratio), providing context for gender representation in the available workforce for CPG DEI recruiting.
- 11.1% of employees in a large employer survey reported being aware of internal DEI metrics in 2024, quantifying transparency and internal measurement maturity.
- 67% of consumers in the U.S. said they want to see more representation in ads and marketing
- 35% of respondents said DEI is a criterion they consider when deciding where to work
- 2.7x higher odds of employee advocacy were reported in organizations with inclusive leadership behaviors, based on a meta-analysis
Inclusive DEI boosts consumer purchase intent, trust, and employee retention, while improving decision quality and performance.
Related reading
- Diversity Equity And Inclusion In IndustryDiversity Equity And Inclusion In The Consumer Products Industry Statistics
- Diversity Equity And Inclusion In IndustryDiversity Equity And Inclusion In The Supply Chain Industry Statistics
- Diversity Equity And Inclusion In IndustryDiversity Equity And Inclusion In The Food Processing Industry Statistics
- Diversity Equity And Inclusion In IndustryDiversity Equity And Inclusion In The Home Improvement Industry Statistics
01 · Category
Workforce Representation10 stats
Workforce Representation Interpretation
Disability Prevalence Among U.S. Adults (2019–2023)
Across 2019–2023, the share of U.S. adults reporting a disability declines after the 2019 peak, with the latest reading in 2023 below the earlier high (2019 leader), indicating an
02 · Category
Labor Representation5 stats
Labor Representation Interpretation
03 · Category
Business Performance5 stats
Business Performance Interpretation
More related reading
04 · Category
Performance & Effectiveness4 stats
Performance & Effectiveness Interpretation
05 · Category
Talent Outcomes3 stats
Talent Outcomes Interpretation
06 · Category
Industry Overview9 stats
Industry Overview Interpretation
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
David Kowalski. (2026, February 13). Diversity Equity And Inclusion In The Cpg Industry Statistics. Gitnux. https://gitnux.org/diversity-equity-and-inclusion-in-the-cpg-industry-statistics
David Kowalski. "Diversity Equity And Inclusion In The Cpg Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/diversity-equity-and-inclusion-in-the-cpg-industry-statistics.
David Kowalski. 2026. "Diversity Equity And Inclusion In The Cpg Industry Statistics." Gitnux. https://gitnux.org/diversity-equity-and-inclusion-in-the-cpg-industry-statistics.
Sources & references
32 datasets cited across this report · attribution is report-level
+10 additional datasets cited (not shown individually)

