GITNUXREPORT 2025

Diversity, Equity, And Inclusion In The Cpg Industry Statistics

Diverse leadership boosts performance, consumer loyalty, and innovation in CPG industry.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

61% of consumers consider a company's commitment to diversity and inclusion when making purchasing decisions

Statistic 2

40% of CPG companies have implemented gender-neutral policies in their marketing strategies

Statistic 3

42% of consumers are more loyal to brands that are transparent about their diversity and inclusion efforts

Statistic 4

LGBTQ+ inclusive marketing has increased brand trust ratings by 25% among millennial consumers

Statistic 5

African American consumers are 30% more likely to buy from brands that actively promote racial diversity

Statistic 6

29% of CPG consumers feel brands lack ethnic and cultural representation in their advertising

Statistic 7

63% of CPG companies recognize the need for more inclusive product offerings to meet diverse consumer needs

Statistic 8

48% of consumers prefer to purchase from brands owned by entrepreneurs from underrepresented backgrounds

Statistic 9

45% of minority consumers say they feel brands do not sufficiently reflect their cultural identities

Statistic 10

The percentage of CPG products launched with inclusive targeting increased by 59% from 2019 to 2022

Statistic 11

Cross-cultural marketing strategies drove a 12% increase in brand affinity among diverse consumer groups

Statistic 12

70% of Gen Z consumers believe brands should actively promote social justice and inclusion

Statistic 13

68% of consumers agree that brands should visibly demonstrate their commitment to inclusion

Statistic 14

Female consumers spend approximately 23% more on brands that champion women's rights and gender equality

Statistic 15

50% of CPG brands have incorporated inclusive language in their product labels, packaging, or advertising, to appeal to diverse consumers

Statistic 16

58% of millennial consumers are willing to pay more for products from socially responsible brands

Statistic 17

24% of CPG innovation efforts focused on serving underserved communities, representing a growth opportunity

Statistic 18

80% of young consumers are more likely to purchase from brands that align with their personal values of inclusion and social justice

Statistic 19

66% of consumers want brands to take a stand on social issues, including diversity, equity, and inclusion, as part of their corporate responsibility

Statistic 20

55% of CPG executives think that D&I strategies contribute to better customer insights, enhancing product development

Statistic 21

71% of consumers believe brands should actively support racial equality

Statistic 22

44% of CPG consumers are more likely to buy from brands that demonstrate sustainable and inclusive practices

Statistic 23

42% of consumers have actively boycotted brands due to perceived lack of diversity or inclusion, illustrating consumer influence

Statistic 24

65% of CPG brands have experienced increased sales after launching inclusive product lines, according to recent market studies

Statistic 25

52% of consumers are more likely to recommend brands that visibly practice diversity and inclusion, demonstrating brand advocacy

Statistic 26

60% of consumers say that brands should have visible campaigns promoting racial and cultural diversity, showing support for representation

Statistic 27

65% of young consumers believe that brands should actively support social justice causes, including racial and gender equality, according to recent surveys

Statistic 28

49% of CPG brands have faced reputational challenges related to perceived lack of diversity or inclusivity, demonstrating the importance of DEI efforts

Statistic 29

40% of consumers have chosen to buy from a different brand due to perceived lack of inclusive marketing or product offerings, emphasizing consumer influence

Statistic 30

66% of youth consumers agree that brands should support movements for racial justice and equality, highlighting generational expectations

Statistic 31

Only 10% of ad campaigns in the CPG sector focus on inclusivity, signaling a significant opportunity for more diverse advertising content

Statistic 32

56% of consumers say that supporting brands with inclusive values makes them more loyal, marking the importance of DEI in customer retention

Statistic 33

69% of consumers want to see more diverse representation in influencer marketing campaigns for CPG brands, highlighting consumer demand for authentic depictions

Statistic 34

55% of CPG executives believe that consumer trust is directly linked to a company's DEI commitments, emphasizing the importance of authenticity

Statistic 35

Programmatic advertising with diverse targeting options increased by 30% in 2023 among CPG brands, indicating a shift towards more inclusive digital marketing

Statistic 36

49% of Gen Z consumers prioritize brands that practice anti-racism and inclusion in their messaging, reflecting the influence of younger generations

Statistic 37

65% of consumers believe that brands should actively address racial inequality through their campaigns and corporate actions, suggesting a strong consumer push

Statistic 38

The prevalence of supplier diversity programs in the CPG sector increased by 25% over two years

Statistic 39

55% of CPG companies are planning to increase investment in DEI initiatives in the coming year

Statistic 40

17% of CPG marketing budgets are allocated specifically to diversity and inclusion initiatives, indicating rising investment levels

Statistic 41

Nearly 70% of job seekers from diverse backgrounds consider a company's commitment to DEI as a critical factor in employment decisions

Statistic 42

80% of CPG companies consider DEI initiatives a priority in their corporate social responsibility strategies

Statistic 43

77% of CPG companies have committed to increasing diversity in their supply chains, recognizing its importance for brand reputation and compliance

Statistic 44

Women make up approximately 49% of the CPG industry workforce, but only 23% hold executive roles

Statistic 45

Only 22% of CPG companies have comprehensive DEI metrics to measure progress

Statistic 46

52% of CPG professionals believe that improving DEI is critical for long-term business success

Statistic 47

35% of CPG companies offer targeted development programs for underrepresented groups

Statistic 48

58% of CPG employees believe that supporting DEI improves overall workplace morale

Statistic 49

60% of CPG companies have dedicated DEI roles or teams to advance inclusion efforts

Statistic 50

80% of CPG executives say that diversity initiatives help attract top talent

Statistic 51

33% of CPG employees report experiencing discrimination or bias at their workplace, underscoring ongoing challenges

Statistic 52

Only 19% of CPG board members are women, indicating a gender gap at the leadership level

Statistic 53

44% of CPG companies report difficulty in integrating DEI into core business processes, showing barriers to full implementation

Statistic 54

63% of underrepresented groups feel that their voices are not effectively heard within corporate DEI initiatives, highlighting areas for improvement

Statistic 55

Only 21% of CPG companies have gender parity at the senior management level, indicating slow progress in leadership diversity

Statistic 56

53% of minority employees report a lack of mentorship and professional development programs tailored to underrepresented groups, highlighting retention challenges

Statistic 57

Around 34% of CPG organizations include DEI metrics in executive bonus criteria, promoting accountability

Statistic 58

19% of marketing professionals believe that their company effectively includes diverse voices in content creation, indicating an opportunity for growth

Statistic 59

Companies with inclusive hiring practices see 50% lower turnover rates among minority employees, improving retention

Statistic 60

40% of CPG workers report feeling that their organizations are not doing enough to create inclusive environments, pointing to gaps in DEI implementation

Statistic 61

82% of employees from underrepresented groups report wanting more transparency about company diversity practices, indicating a need for open communication

Statistic 62

38% of CPG employees from minority backgrounds feel their companies actively support their cultural or racial identity, showing room for improving inclusivity

Statistic 63

Companies with diverse leadership are 33% more likely to outperform their competitors

Statistic 64

Companies with higher gender diversity are 15% more likely to financially outperform their industry benchmarks

Statistic 65

78% of CPG executives agree that DEI initiatives improve business innovation

Statistic 66

Minority-led brands in the CPG space saw a 17% revenue growth in 2022, versus 10% for non-minority-led brands

Statistic 67

66% of CPG executives believe supplier diversity programs are essential for business growth

Statistic 68

Female-led brands in CPG tend to perform 35% better in engagement metrics across social media platforms

Statistic 69

Companies with senior executive accountability for DEI initiatives are 40% more likely to show measurable progress

Statistic 70

Companies that focus on DEI report a 20% increase in employee retention rates

Statistic 71

Companies with inclusive cultures see a 22% increase in employee engagement, according to Gallup

Statistic 72

75% of CPG executives agree that DEI initiatives are essential for innovation and market relevance

Statistic 73

72% of CPG executives agree that integrating DEI into product development leads to better market fit, according to recent research

Statistic 74

Companies with strong DEI initiatives report a 29% higher innovation rate, according to industry studies, illustrating the strategic advantage

Statistic 75

Only 15% of CPG marketing campaigns include diverse representation, indicating significant room for growth

Statistic 76

49% of traditional advertising campaigns lack racial or ethnic diversity, highlighting the need for more inclusive content

Statistic 77

29% of employees in the CPG industry identify as belonging to an underrepresented group, with many citing lack of advancement opportunities as a concern

Statistic 78

Ethnic and racial minorities make up over 40% of the U.S. population but account for only 20% of leadership roles in CPG companies

Statistic 79

29% of CPG marketing campaigns lack racial and ethnic diversity representation, showing room for improvement in marketing inclusivity

Statistic 80

22% of CPG leadership roles are held by minorities, highlighting ongoing diversity gaps at the top level

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Key Highlights

Companies with diverse leadership are 33% more likely to outperform their competitors
61% of consumers consider a company's commitment to diversity and inclusion when making purchasing decisions
Women make up approximately 49% of the CPG industry workforce, but only 23% hold executive roles
Companies with higher gender diversity are 15% more likely to financially outperform their industry benchmarks
40% of CPG companies have implemented gender-neutral policies in their marketing strategies
78% of CPG executives agree that DEI initiatives improve business innovation
42% of consumers are more loyal to brands that are transparent about their diversity and inclusion efforts
Only 22% of CPG companies have comprehensive DEI metrics to measure progress
Minority-led brands in the CPG space saw a 17% revenue growth in 2022, versus 10% for non-minority-led brands
52% of CPG professionals believe that improving DEI is critical for long-term business success
LGBTQ+ inclusive marketing has increased brand trust ratings by 25% among millennial consumers
35% of CPG companies offer targeted development programs for underrepresented groups
African American consumers are 30% more likely to buy from brands that actively promote racial diversity

Diversity, Equity, and Inclusion are no longer just ethical imperatives but strategic business drivers in the CPG industry, as recent statistics reveal that companies embracing DEI outperform competitors by 33%, attract loyal consumers, and lead in innovative growth.

Consumer Attitudes and Preferences

61% of consumers consider a company's commitment to diversity and inclusion when making purchasing decisions
40% of CPG companies have implemented gender-neutral policies in their marketing strategies
42% of consumers are more loyal to brands that are transparent about their diversity and inclusion efforts
LGBTQ+ inclusive marketing has increased brand trust ratings by 25% among millennial consumers
African American consumers are 30% more likely to buy from brands that actively promote racial diversity
29% of CPG consumers feel brands lack ethnic and cultural representation in their advertising
63% of CPG companies recognize the need for more inclusive product offerings to meet diverse consumer needs
48% of consumers prefer to purchase from brands owned by entrepreneurs from underrepresented backgrounds
45% of minority consumers say they feel brands do not sufficiently reflect their cultural identities
The percentage of CPG products launched with inclusive targeting increased by 59% from 2019 to 2022
Cross-cultural marketing strategies drove a 12% increase in brand affinity among diverse consumer groups
70% of Gen Z consumers believe brands should actively promote social justice and inclusion
68% of consumers agree that brands should visibly demonstrate their commitment to inclusion
Female consumers spend approximately 23% more on brands that champion women's rights and gender equality
50% of CPG brands have incorporated inclusive language in their product labels, packaging, or advertising, to appeal to diverse consumers
58% of millennial consumers are willing to pay more for products from socially responsible brands
24% of CPG innovation efforts focused on serving underserved communities, representing a growth opportunity
80% of young consumers are more likely to purchase from brands that align with their personal values of inclusion and social justice
66% of consumers want brands to take a stand on social issues, including diversity, equity, and inclusion, as part of their corporate responsibility
55% of CPG executives think that D&I strategies contribute to better customer insights, enhancing product development
71% of consumers believe brands should actively support racial equality
44% of CPG consumers are more likely to buy from brands that demonstrate sustainable and inclusive practices
42% of consumers have actively boycotted brands due to perceived lack of diversity or inclusion, illustrating consumer influence
65% of CPG brands have experienced increased sales after launching inclusive product lines, according to recent market studies
52% of consumers are more likely to recommend brands that visibly practice diversity and inclusion, demonstrating brand advocacy
60% of consumers say that brands should have visible campaigns promoting racial and cultural diversity, showing support for representation
65% of young consumers believe that brands should actively support social justice causes, including racial and gender equality, according to recent surveys
49% of CPG brands have faced reputational challenges related to perceived lack of diversity or inclusivity, demonstrating the importance of DEI efforts
40% of consumers have chosen to buy from a different brand due to perceived lack of inclusive marketing or product offerings, emphasizing consumer influence
66% of youth consumers agree that brands should support movements for racial justice and equality, highlighting generational expectations
Only 10% of ad campaigns in the CPG sector focus on inclusivity, signaling a significant opportunity for more diverse advertising content
56% of consumers say that supporting brands with inclusive values makes them more loyal, marking the importance of DEI in customer retention
69% of consumers want to see more diverse representation in influencer marketing campaigns for CPG brands, highlighting consumer demand for authentic depictions
55% of CPG executives believe that consumer trust is directly linked to a company's DEI commitments, emphasizing the importance of authenticity
Programmatic advertising with diverse targeting options increased by 30% in 2023 among CPG brands, indicating a shift towards more inclusive digital marketing
49% of Gen Z consumers prioritize brands that practice anti-racism and inclusion in their messaging, reflecting the influence of younger generations
65% of consumers believe that brands should actively address racial inequality through their campaigns and corporate actions, suggesting a strong consumer push

Consumer Attitudes and Preferences Interpretation

With 61% of consumers factoring a company's DEI efforts into their purchasing choices, the CPG industry faces a clear mandate: to authentically prioritize inclusion—bushing past superficial gestures—if they want their brands to be trusted, loyally embraced, and ultimately, prosper in a marketplace that increasingly values social responsibility over mere product features.

Corporate Commitments and Initiatives toward Diversity

The prevalence of supplier diversity programs in the CPG sector increased by 25% over two years
55% of CPG companies are planning to increase investment in DEI initiatives in the coming year
17% of CPG marketing budgets are allocated specifically to diversity and inclusion initiatives, indicating rising investment levels
Nearly 70% of job seekers from diverse backgrounds consider a company's commitment to DEI as a critical factor in employment decisions
80% of CPG companies consider DEI initiatives a priority in their corporate social responsibility strategies
77% of CPG companies have committed to increasing diversity in their supply chains, recognizing its importance for brand reputation and compliance

Corporate Commitments and Initiatives toward Diversity Interpretation

As the CPG industry accelerates its diversity and inclusion efforts—with supplier programs up 25%, nearly 70% of job seekers valuing DEI in employment choices, and 77% committing to more diverse supply chains—it’s clear that equitable growth isn’t just a moral imperative but a strategic market advantage in the making.

Diversity and Inclusion in Leadership and Workforce

Women make up approximately 49% of the CPG industry workforce, but only 23% hold executive roles
Only 22% of CPG companies have comprehensive DEI metrics to measure progress
52% of CPG professionals believe that improving DEI is critical for long-term business success
35% of CPG companies offer targeted development programs for underrepresented groups
58% of CPG employees believe that supporting DEI improves overall workplace morale
60% of CPG companies have dedicated DEI roles or teams to advance inclusion efforts
80% of CPG executives say that diversity initiatives help attract top talent
33% of CPG employees report experiencing discrimination or bias at their workplace, underscoring ongoing challenges
Only 19% of CPG board members are women, indicating a gender gap at the leadership level
44% of CPG companies report difficulty in integrating DEI into core business processes, showing barriers to full implementation
63% of underrepresented groups feel that their voices are not effectively heard within corporate DEI initiatives, highlighting areas for improvement
Only 21% of CPG companies have gender parity at the senior management level, indicating slow progress in leadership diversity
53% of minority employees report a lack of mentorship and professional development programs tailored to underrepresented groups, highlighting retention challenges
Around 34% of CPG organizations include DEI metrics in executive bonus criteria, promoting accountability
19% of marketing professionals believe that their company effectively includes diverse voices in content creation, indicating an opportunity for growth
Companies with inclusive hiring practices see 50% lower turnover rates among minority employees, improving retention
40% of CPG workers report feeling that their organizations are not doing enough to create inclusive environments, pointing to gaps in DEI implementation
82% of employees from underrepresented groups report wanting more transparency about company diversity practices, indicating a need for open communication
38% of CPG employees from minority backgrounds feel their companies actively support their cultural or racial identity, showing room for improving inclusivity

Diversity and Inclusion in Leadership and Workforce Interpretation

Despite nearly half the workforce being women, the CPG industry’s slow march toward gender parity—only 19% of board members and 21% of senior management being women—combined with limited DEI metrics and persistent bias, underscores that true inclusion still remains a work in progress in this sector.

Impact of Diversity on Business Performance

Companies with diverse leadership are 33% more likely to outperform their competitors
Companies with higher gender diversity are 15% more likely to financially outperform their industry benchmarks
78% of CPG executives agree that DEI initiatives improve business innovation
Minority-led brands in the CPG space saw a 17% revenue growth in 2022, versus 10% for non-minority-led brands
66% of CPG executives believe supplier diversity programs are essential for business growth
Female-led brands in CPG tend to perform 35% better in engagement metrics across social media platforms
Companies with senior executive accountability for DEI initiatives are 40% more likely to show measurable progress
Companies that focus on DEI report a 20% increase in employee retention rates
Companies with inclusive cultures see a 22% increase in employee engagement, according to Gallup
75% of CPG executives agree that DEI initiatives are essential for innovation and market relevance
72% of CPG executives agree that integrating DEI into product development leads to better market fit, according to recent research
Companies with strong DEI initiatives report a 29% higher innovation rate, according to industry studies, illustrating the strategic advantage

Impact of Diversity on Business Performance Interpretation

In the fiercely competitive world of CPG, embracing diversity, equity, and inclusion isn't just morally right—it's a strategic secret weapon that boosts innovation, outperforms rivals, and drives revenue growth across the board.

Representation of Minority Groups in the CPG Industry

Only 15% of CPG marketing campaigns include diverse representation, indicating significant room for growth
49% of traditional advertising campaigns lack racial or ethnic diversity, highlighting the need for more inclusive content
29% of employees in the CPG industry identify as belonging to an underrepresented group, with many citing lack of advancement opportunities as a concern
Ethnic and racial minorities make up over 40% of the U.S. population but account for only 20% of leadership roles in CPG companies
29% of CPG marketing campaigns lack racial and ethnic diversity representation, showing room for improvement in marketing inclusivity
22% of CPG leadership roles are held by minorities, highlighting ongoing diversity gaps at the top level

Representation of Minority Groups in the CPG Industry Interpretation

Despite over 40% of the U.S. population being minorities, the CPG industry's representation remains startlingly disproportionate—only 15% of campaigns showcase diverse voices, less than a quarter of leadership roles are occupied by minorities, and nearly half of traditional advertising lacks racial or ethnic diversity—underscoring a pressing need for the industry to walk the talk on inclusion from the top down.