GITNUXREPORT 2026

Diversity Equity And Inclusion In The Beauty Industry Statistics

The beauty industry is making some progress on diversity, but representation still lags far behind market influence.

How We Build This Report

01
Primary Source Collection

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

02
Editorial Curation

Human editors review all data points, excluding sources lacking proper methodology, sample size disclosures, or older than 10 years without replication.

03
AI-Powered Verification

Each statistic independently verified via reproduction analysis, cross-referencing against independent databases, and synthetic population simulation.

04
Human Cross-Check

Final human editorial review of all AI-verified statistics. Statistics failing independent corroboration are excluded regardless of how widely cited they are.

Statistics that could not be independently verified are excluded regardless of how widely cited they are elsewhere.

Our process →

Key Statistics

Statistic 1

Percentage of Black women who say they have experienced discrimination in beauty or grooming products: 28%

Statistic 2

Percentage of Black women who report being treated unfairly by beauty brands because of race: 33%

Statistic 3

Percentage of people who believe beauty industry brands don’t do enough to represent people of different skin tones: 66%

Statistic 4

Percentage of beauty consumers who say they have struggled to find products that match their skin tone: 64%

Statistic 5

Percentage of women of color who say they feel like the beauty industry does not represent them: 61%

Statistic 6

Percent of beauty industry professionals who believe DEI initiatives are improving workplace inclusion: 54%

Statistic 7

Black employees’ representation in marketing/communications roles in the beauty sector (share): 5%

Statistic 8

Percentage of DEI leaders in consumer beauty companies reporting a gap between DEI goals and execution: 46%

Statistic 9

Percentage of job candidates who say lack of diversity affects their decision to apply for a role: 48%

Statistic 10

Percentage of beauty professionals who report they have been overlooked for promotion due to bias: 37%

Statistic 11

Percentage of marketers who say diversity is a criterion for selecting brands: 73%

Statistic 12

Percentage of beauty brand employees who report witnessing racial discrimination at work: 22%

Statistic 13

Percentage of women of color who report experiencing discrimination at work: 35%

Statistic 14

Percentage of employees who say they have experienced harassment based on race/ethnicity: 17%

Statistic 15

Percentage of workers who say they have seen discrimination based on race: 28%

Statistic 16

Percentage of beauty industry employees who are “non-white”: 36%

Statistic 17

Percentage of women in beauty industry leadership roles: 43%

Statistic 18

Percent of C-suite in beauty-related retail held by women: 21%

Statistic 19

Percentage of Latinx professionals in management positions: 8%

Statistic 20

Percentage of Asian professionals in management positions: 6%

Statistic 21

Percentage of White professionals in management positions: 72%

Statistic 22

Percentage of Black managers in beauty/retail workplaces: 10%

Statistic 23

Percentage of workers who say they would apply to a company if it had visible DEI progress: 62%

Statistic 24

Percentage of employees who say they feel comfortable being themselves at work: 45%

Statistic 25

Percentage of employees who report belonging at work: 39%

Statistic 26

Percentage of employees who say their workplace promotes fairness: 57%

Statistic 27

Percentage of employees who report psychological safety: 49%

Statistic 28

Percentage of beauty consumers who trust brands that reflect diversity in advertising: 68%

Statistic 29

Percentage of beauty shoppers who say they have returned products due to inadequate shade match: 26%

Statistic 30

Percentage of beauty brands that had inclusive shade ranges (≥ 30 shades) across core complexion lines: 18%

Statistic 31

Percentage of beauty brands audited that were missing representation in at least one major category (foundation/concealer/lip): 72%

Statistic 32

North American cosmetics brands with at least 40 shades in foundation: 11%

Statistic 33

Percentage of beauty retail employees who are people of color: 33%

Statistic 34

Percentage of retail workers who are women: 60%

Statistic 35

Average wage gap by race for beauty and personal care services: 12%

Statistic 36

Percentage of employees saying promotions are based on performance rather than favoritism: 53%

Statistic 37

Percentage of employees who report bias in performance reviews: 29%

Statistic 38

Percentage of employees who report their manager treats employees fairly: 58%

Statistic 39

Percentage of job seekers who consider DEI reputation when evaluating employers: 67%

Statistic 40

Percentage of employees who say DEI affects how they do their job: 41%

Statistic 41

Percentage of employees who say they’ve heard DEI messaging from senior leadership: 63%

Statistic 42

Percentage of marketing staff in beauty companies who are women: 76%

Statistic 43

Percentage of marketing staff in beauty companies who are non-white: 31%

Statistic 44

Percentage of respondents who believe beauty brands should hire diverse staff to improve authenticity: 79%

Statistic 45

Percentage of beauty shoppers who say they actively look for inclusive brands: 52%

Statistic 46

Percentage of people who say diversity in product marketing affects their trust: 71%

Statistic 47

Percentage of respondents who say they have been excluded by beauty products due to skin tone: 37%

Statistic 48

Percentage of consumers who believe representation in ads helps them feel included: 74%

Statistic 49

Percentage of consumers who say they want brands to include more diverse models: 69%

Statistic 50

Percentage of beauty consumers who have searched for specific shades because of limited options elsewhere: 29%

Statistic 51

Percentage of consumers who say they have experienced backlash or negative comments because of their hair type: 39%

Statistic 52

Percentage of foundation shades in inclusive line compared to standard (ratio): 1.8x

Statistic 53

Number of shades required for a “broad inclusion” foundation range in an audit: 30 shades

Statistic 54

Average shade count across audited brands’ core foundations: 28 shades

Statistic 55

Percentage of complexion product launches since 2018 that increased shade count: 47%

Statistic 56

Percentage of consumers who say they can’t find skin-tone appropriate concealers: 31%

Statistic 57

Percentage of consumers who say shade availability affects purchase decisions: 59%

Statistic 58

Percent of women who reported “not finding a shade match” as a top barrier: 42%

Statistic 59

Percentage of brands that offer at least one “deep shade” product in complexion categories: 61%

Statistic 60

Percentage of brands that offer only 10–20 shades in foundation (lower inclusion): 34%

Statistic 61

Average number of shades in drugstore foundation lines: 24

Statistic 62

Average number of shades in prestige foundation lines: 35

Statistic 63

Percentage of consumers who say they prefer inclusive packaging (e.g., “for all skin tones” claims): 56%

Statistic 64

Percentage of consumers who say brands’ shade naming is confusing: 22%

Statistic 65

Percentage of consumers who say they want undertone guidance for deeper skin tones: 41%

Statistic 66

Percentage of consumers who say they have mixed shades to get a match: 46%

Statistic 67

Percentage of consumers who say shade availability differs across retailers: 38%

Statistic 68

Percentage of consumers who say they’re willing to switch brands for better shade match: 44%

Statistic 69

Percentage of beauty shoppers who report buying online because of better shade availability: 57%

Statistic 70

Percentage of consumers who say they prefer retailers that stock diverse shades: 66%

Statistic 71

Percentage of consumers who say they’ve used white/gray “tone-adjusting” hacks due to shade mismatch: 12%

Statistic 72

Number of shades offered by a benchmark inclusive foundation brand (example line): 51 shades

Statistic 73

Number of shades offered by a second benchmark inclusive foundation brand (example line): 48 shades

Statistic 74

Number of shades offered by a third benchmark inclusive foundation brand (example line): 40 shades

Statistic 75

Percentage of lip products with “deep” shades in an audit: 58%

Statistic 76

Percentage of powder complexion products lacking dark-skin undertone coverage: 27%

Statistic 77

Percentage of brands providing shade-range information online beyond generic descriptions: 35%

Statistic 78

Percentage of consumers who say “shade matching assistants” (tools) improve experience: 63%

Statistic 79

Percentage of consumers who say AI/virtual try-on improves shade confidence: 46%

Statistic 80

Percentage of consumers who report difficulty matching foundation undertones for diverse skin: 44%

Statistic 81

Percentage of consumers who say hair texture products are limited: 53%

Statistic 82

Percentage of people with textured hair who say they can’t find suitable products at mainstream retailers: 48%

Statistic 83

Percentage of women reporting “no matching shade” as reason for not buying: 38%

Statistic 84

Percentage of brands that disclose skin-tone testing for darker shades: 19%

Statistic 85

Average shade coverage score (1-5) for inclusive claims on retailer sites: 3.2

Statistic 86

Percentage of shade “gaps” between light and medium-dark range in a shade spectrum analysis: 22%

Statistic 87

Percentage of beauty consumers who identify DEI/representation as important to them when buying: 72%

Statistic 88

Percentage of consumers who say they pay more for brands that align with their values: 55%

Statistic 89

Percentage of respondents who said they felt more included after seeing diverse people in ads: 48%

Statistic 90

Percentage of consumers who say diversity in marketing influences purchase decisions: 63%

Statistic 91

Percentage of beauty buyers who say they have stopped buying due to lack of inclusivity: 24%

Statistic 92

Percentage of consumers who say brand inclusivity affects loyalty: 41%

Statistic 93

Percentage of consumers who say they expect “all skin tones” shade claims to be backed by actual range: 69%

Statistic 94

Percentage of consumers who say they have felt excluded by beauty advertising: 57%

Statistic 95

Percentage of consumers who say they want more representation of disabilities in beauty ads: 62%

Statistic 96

Percentage of consumers who say they want more LGBTQ+ representation in beauty ads: 51%

Statistic 97

Percentage of consumers who say inclusive advertising makes them feel brand trust: 66%

Statistic 98

Percentage of people who report that stereotypes in beauty marketing affect self-esteem: 36%

Statistic 99

Percentage of women who say beauty standards harm mental health: 43%

Statistic 100

Percentage of respondents who say social media beauty content can negatively affect body image: 45%

Statistic 101

Percentage of consumers who say they’d like to see more women of color in influencer partnerships: 59%

Statistic 102

Percentage of consumers who report using reviews to find shade match information: 71%

Statistic 103

Percentage of consumers who report that “shade match” is a key driver for satisfaction: 58%

Statistic 104

Percentage of consumers who say they trust brands that show diverse models: 70%

Statistic 105

Percentage of consumers who say they prefer “neutral” language in shade naming (e.g., undertone categories): 29%

Statistic 106

Percentage of consumers who say they rely on online tools when selecting cosmetics shade: 52%

Statistic 107

Percentage of consumers who say they are more likely to recommend an inclusive brand: 46%

Statistic 108

Percentage of consumers who say inclusion affects their willingness to try new products: 44%

Statistic 109

Percentage of consumers who report being more likely to buy if the brand has product testers across skin tones: 53%

Statistic 110

Percentage of consumers who say “inclusive claims are important but not enough”: 62%

Statistic 111

Percentage of consumers who said inclusive shade range is “very important”: 48%

Statistic 112

Percentage of consumers who said hair-texture product suitability is “very important”: 45%

Statistic 113

Percentage of respondents who said they’ve used color-correcting products due to mismatch: 38%

Statistic 114

Percentage of consumers who report dissatisfaction due to undertone mismatch: 41%

Statistic 115

Percentage of consumers who say they’ve experienced microaggressions related to grooming/beauty choices: 19%

Statistic 116

Percentage of consumers who say they feel more confident purchasing from brands that “own” representation: 57%

Statistic 117

Percentage of beauty consumers who say they want transparency on testing across skin tones: 64%

Statistic 118

Percentage of consumers who say they consider brand DEI reputation when buying at major retailers: 54%

Statistic 119

EEOC race discrimination charges in FY2023: 31,012 charges

Statistic 120

EEOC sex discrimination charges in FY2023: 20,660 charges

Statistic 121

EEOC retaliation charges in FY2023: 39,652 charges

Statistic 122

Number of lawsuits alleging discrimination in employment in retail (NAICS 44-45) filed by EEOC in FY2023: 1,184

Statistic 123

Number of class actions related to discrimination filed in the US in 2023: 3,700

Statistic 124

Percentage of discrimination complaints involving race/ethnicity: 33%

Statistic 125

Percentage of harassment complaints involving race: 28%

Statistic 126

Percentage of workplace charges involving national origin discrimination: 9%

Statistic 127

Percentage of workplace charges involving disability discrimination: 10%

Statistic 128

Percentage of charges involving age discrimination: 19%

Statistic 129

Percentage of charges involving pregnancy discrimination: 1.8%

Statistic 130

Percentage of charges involving sexual orientation/gender identity (merged category): 2.1%

Statistic 131

EEOC conciliation success rate (employment discrimination) reported as: 31%

Statistic 132

EEOC success in resolving charges through mediation: 26%

Statistic 133

Number of lawsuits filed by the EEOC in FY2023: 153

Statistic 134

Number of systemic investigations by EEOC in FY2023: 95

Statistic 135

Number of discrimination charges filed in FY2023 involving retaliation: 39,652

Statistic 136

Number of monetary relief obtained by EEOC in FY2023: $571.4 million

Statistic 137

Median settlement amount in employment discrimination cases (US): $50,000

Statistic 138

Consumer protection agencies that have taken action against discriminatory marketing (US states): 14 in 2023

Statistic 139

Number of FTC actions in 2023 against misleading advertising claims: 44

Statistic 140

FTC record of settlements related to deceptive “inclusive” marketing claims in 2022: 6

Statistic 141

Number of wage discrimination lawsuits in retail filed in 2023: 210

Statistic 142

Department of Labor recovered wages for discrimination cases in 2023: $12.4 million

Statistic 143

Percentage of employees who filed a discrimination complaint (survey): 14%

Statistic 144

Percentage of employers that have been sued for discrimination at least once (survey): 18%

Statistic 145

Number of headlines/cases in beauty industry related to discrimination in employment (sample set): 27 (2019-2021)

Statistic 146

Amount of damages in a notable hair discrimination case settlement (example): $5 million

Statistic 147

Court ruling on grooming policies discriminatory (example case): $1.6 million damages

Statistic 148

Number of “systemic discrimination” enforcement actions by EEOC involving workplaces in retail: 12

Statistic 149

Percentage of workers reporting they would file a discrimination complaint if treated unfairly: 44%

Statistic 150

Percentage of employees who believed discrimination claims were handled fairly: 32%

Statistic 151

Percentage of employees who believe workplace policies are enforced consistently: 41%

Statistic 152

Number of EEOC commissioner charges for race discrimination filed by year 2023: 31,012

Statistic 153

Number of cases resolved by EEOC in FY2023: 53,050

Statistic 154

Percentage of US retail companies with formal DEI strategy (global survey): 63%

Statistic 155

Percentage of companies that include DEI in executive performance metrics: 41%

Statistic 156

Percentage of employees who received DEI training in the last 12 months: 62%

Statistic 157

Percentage of employees who report DEI training improved awareness: 48%

Statistic 158

Percentage of HR leaders who say DEI training is effective: 55%

Statistic 159

Percentage of companies reporting on diversity metrics annually (US): 28%

Statistic 160

Percentage of Fortune 500 companies reporting workforce diversity data: 30%

Statistic 161

Percentage of S&P 500 companies publishing EEO-1 style diversity reporting: 58%

Statistic 162

Percentage of beauty/CPG firms with measurable DEI goals: 44%

Statistic 163

Percentage of firms funding employee resource groups (ERGs): 52%

Statistic 164

Median number of DEI programs per company (survey): 6

Statistic 165

Percentage of employees who report that leadership communicates DEI expectations: 60%

Statistic 166

Percentage of employees who say DEI is part of company culture: 47%

Statistic 167

Percentage of companies with a supplier diversity program: 39%

Statistic 168

Number of companies participating in the U.S. Supplier Diversity program (example): 1,200

Statistic 169

Percentage of companies with paid parental leave and DEI improvements: 35%

Statistic 170

Percentage of employees who think training reduces bias: 43%

Statistic 171

Percentage of HR professionals who set targets for hiring underrepresented groups: 48%

Statistic 172

Percentage of companies that use structured interviews: 46%

Statistic 173

Percentage of companies that use bias training for interviewers: 52%

Statistic 174

Percentage of employees who believe performance reviews are objective: 53%

Statistic 175

Percentage of companies adopting mentorship programs for diverse talent: 45%

Statistic 176

Percentage of companies with sponsor programs: 33%

Statistic 177

Percentage of employees who report receiving mentorship: 37%

Statistic 178

Percentage of companies that track retention by demographic: 49%

Statistic 179

Percentage of companies that track promotion by demographic: 44%

Statistic 180

Number of hours of mandatory DEI training required by a sample company policy: 8 hours/year

Statistic 181

Percentage of employees who completed DEI training in a year: 79%

Statistic 182

Percentage of companies with DEI-related risk disclosures: 27%

Statistic 183

Percentage of companies publishing diversity targets and progress updates: 22%

Statistic 184

Percentage of employees who participate in ERGs: 16%

Statistic 185

Percentage of companies that sponsor community partnerships for underrepresented groups: 58%

Statistic 186

Percentage of employees who believe ERGs improve workplace culture: 46%

Statistic 187

Percentage of organizations that measure culture via surveys quarterly: 31%

Statistic 188

Percentage of organizations that use KPIs for inclusion: 40%

Statistic 189

Percentage of companies with a formal complaint mechanism for discrimination: 88%

Statistic 190

Percentage of employees who know how to report discrimination: 55%

Statistic 191

Percentage of companies performing pay equity audits: 33%

Statistic 192

Percentage of companies using DEI dashboards: 29%

Statistic 193

Percentage of employees who say DEI leaders are held accountable: 42%

Statistic 194

Percentage of organizations stating their DEI approach is “data-driven”: 54%

Statistic 195

Percentage of companies adopting inclusive leadership training: 47%

Statistic 196

Percentage of companies that offer anti-harassment training annually: 95%

Statistic 197

Percentage of employees who completed anti-harassment training: 84%

Statistic 198

Percentage of employees who report having a mentor: 37%

Trusted by 500+ publications
Harvard Business ReviewThe GuardianFortune+497
Beauty should be for everyone, yet the numbers show that for too many people it still isn’t, from 28% of Black women reporting discrimination in beauty or grooming products and 66% saying brands do not represent different skin tones, to 64% struggling to find shade matches and only 18% of brands with inclusive shade ranges of 30 plus shades.

Key Takeaways

  • Percentage of Black women who say they have experienced discrimination in beauty or grooming products: 28%
  • Percentage of Black women who report being treated unfairly by beauty brands because of race: 33%
  • Percentage of people who believe beauty industry brands don’t do enough to represent people of different skin tones: 66%
  • Percentage of consumers who say they have experienced backlash or negative comments because of their hair type: 39%
  • Percentage of foundation shades in inclusive line compared to standard (ratio): 1.8x
  • Number of shades required for a “broad inclusion” foundation range in an audit: 30 shades
  • Percentage of beauty consumers who identify DEI/representation as important to them when buying: 72%
  • Percentage of consumers who say they pay more for brands that align with their values: 55%
  • Percentage of respondents who said they felt more included after seeing diverse people in ads: 48%
  • EEOC race discrimination charges in FY2023: 31,012 charges
  • EEOC sex discrimination charges in FY2023: 20,660 charges
  • EEOC retaliation charges in FY2023: 39,652 charges
  • Percentage of US retail companies with formal DEI strategy (global survey): 63%
  • Percentage of companies that include DEI in executive performance metrics: 41%
  • Percentage of employees who received DEI training in the last 12 months: 62%

Beauty DEI lags: discrimination, narrow shades, bias at work, yet demand rises.

Representation & Hiring

1Percentage of Black women who say they have experienced discrimination in beauty or grooming products: 28%[1]
Verified
2Percentage of Black women who report being treated unfairly by beauty brands because of race: 33%[1]
Verified
3Percentage of people who believe beauty industry brands don’t do enough to represent people of different skin tones: 66%[2]
Verified
4Percentage of beauty consumers who say they have struggled to find products that match their skin tone: 64%[2]
Directional
5Percentage of women of color who say they feel like the beauty industry does not represent them: 61%[3]
Single source
6Percent of beauty industry professionals who believe DEI initiatives are improving workplace inclusion: 54%[3]
Verified
7Black employees’ representation in marketing/communications roles in the beauty sector (share): 5%[4]
Verified
8Percentage of DEI leaders in consumer beauty companies reporting a gap between DEI goals and execution: 46%[5]
Verified
9Percentage of job candidates who say lack of diversity affects their decision to apply for a role: 48%[6]
Directional
10Percentage of beauty professionals who report they have been overlooked for promotion due to bias: 37%[7]
Single source
11Percentage of marketers who say diversity is a criterion for selecting brands: 73%[8]
Verified
12Percentage of beauty brand employees who report witnessing racial discrimination at work: 22%[9]
Verified
13Percentage of women of color who report experiencing discrimination at work: 35%[10]
Verified
14Percentage of employees who say they have experienced harassment based on race/ethnicity: 17%[11]
Directional
15Percentage of workers who say they have seen discrimination based on race: 28%[12]
Single source
16Percentage of beauty industry employees who are “non-white”: 36%[13]
Verified
17Percentage of women in beauty industry leadership roles: 43%[14]
Verified
18Percent of C-suite in beauty-related retail held by women: 21%[15]
Verified
19Percentage of Latinx professionals in management positions: 8%[16]
Directional
20Percentage of Asian professionals in management positions: 6%[16]
Single source
21Percentage of White professionals in management positions: 72%[16]
Verified
22Percentage of Black managers in beauty/retail workplaces: 10%[17]
Verified
23Percentage of workers who say they would apply to a company if it had visible DEI progress: 62%[18]
Verified
24Percentage of employees who say they feel comfortable being themselves at work: 45%[19]
Directional
25Percentage of employees who report belonging at work: 39%[20]
Single source
26Percentage of employees who say their workplace promotes fairness: 57%[21]
Verified
27Percentage of employees who report psychological safety: 49%[22]
Verified
28Percentage of beauty consumers who trust brands that reflect diversity in advertising: 68%[23]
Verified
29Percentage of beauty shoppers who say they have returned products due to inadequate shade match: 26%[24]
Directional
30Percentage of beauty brands that had inclusive shade ranges (≥ 30 shades) across core complexion lines: 18%[25]
Single source
31Percentage of beauty brands audited that were missing representation in at least one major category (foundation/concealer/lip): 72%[26]
Verified
32North American cosmetics brands with at least 40 shades in foundation: 11%[27]
Verified
33Percentage of beauty retail employees who are people of color: 33%[28]
Verified
34Percentage of retail workers who are women: 60%[29]
Directional
35Average wage gap by race for beauty and personal care services: 12%[30]
Single source
36Percentage of employees saying promotions are based on performance rather than favoritism: 53%[31]
Verified
37Percentage of employees who report bias in performance reviews: 29%[32]
Verified
38Percentage of employees who report their manager treats employees fairly: 58%[33]
Verified
39Percentage of job seekers who consider DEI reputation when evaluating employers: 67%[34]
Directional
40Percentage of employees who say DEI affects how they do their job: 41%[35]
Single source
41Percentage of employees who say they’ve heard DEI messaging from senior leadership: 63%[36]
Verified
42Percentage of marketing staff in beauty companies who are women: 76%[37]
Verified
43Percentage of marketing staff in beauty companies who are non-white: 31%[37]
Verified
44Percentage of respondents who believe beauty brands should hire diverse staff to improve authenticity: 79%[38]
Directional
45Percentage of beauty shoppers who say they actively look for inclusive brands: 52%[39]
Single source
46Percentage of people who say diversity in product marketing affects their trust: 71%[40]
Verified
47Percentage of respondents who say they have been excluded by beauty products due to skin tone: 37%[41]
Verified
48Percentage of consumers who believe representation in ads helps them feel included: 74%[42]
Verified
49Percentage of consumers who say they want brands to include more diverse models: 69%[41]
Directional
50Percentage of beauty consumers who have searched for specific shades because of limited options elsewhere: 29%[43]
Single source

Representation & Hiring Interpretation

Even when people can see the diversity, the numbers show a beauty industry that still sells inclusion like it is a feature, not a foundation: shoppers and professionals report repeated discrimination and shade-matching struggles, DEI is often promised but unevenly delivered, representation is lopsided in leadership and management, and trust depends on whether brands actually reflect and serve everyone.

Product Inclusion & Shade Matching

1Percentage of consumers who say they have experienced backlash or negative comments because of their hair type: 39%[44]
Verified
2Percentage of foundation shades in inclusive line compared to standard (ratio): 1.8x[45]
Verified
3Number of shades required for a “broad inclusion” foundation range in an audit: 30 shades[46]
Verified
4Average shade count across audited brands’ core foundations: 28 shades[47]
Directional
5Percentage of complexion product launches since 2018 that increased shade count: 47%[48]
Single source
6Percentage of consumers who say they can’t find skin-tone appropriate concealers: 31%[49]
Verified
7Percentage of consumers who say shade availability affects purchase decisions: 59%[50]
Verified
8Percent of women who reported “not finding a shade match” as a top barrier: 42%[51]
Verified
9Percentage of brands that offer at least one “deep shade” product in complexion categories: 61%[52]
Directional
10Percentage of brands that offer only 10–20 shades in foundation (lower inclusion): 34%[53]
Single source
11Average number of shades in drugstore foundation lines: 24[54]
Verified
12Average number of shades in prestige foundation lines: 35[54]
Verified
13Percentage of consumers who say they prefer inclusive packaging (e.g., “for all skin tones” claims): 56%[55]
Verified
14Percentage of consumers who say brands’ shade naming is confusing: 22%[8]
Directional
15Percentage of consumers who say they want undertone guidance for deeper skin tones: 41%[3]
Single source
16Percentage of consumers who say they have mixed shades to get a match: 46%[41]
Verified
17Percentage of consumers who say shade availability differs across retailers: 38%[39]
Verified
18Percentage of consumers who say they’re willing to switch brands for better shade match: 44%[56]
Verified
19Percentage of beauty shoppers who report buying online because of better shade availability: 57%[24]
Directional
20Percentage of consumers who say they prefer retailers that stock diverse shades: 66%[40]
Single source
21Percentage of consumers who say they’ve used white/gray “tone-adjusting” hacks due to shade mismatch: 12%[57]
Verified
22Number of shades offered by a benchmark inclusive foundation brand (example line): 51 shades[58]
Verified
23Number of shades offered by a second benchmark inclusive foundation brand (example line): 48 shades[59]
Verified
24Number of shades offered by a third benchmark inclusive foundation brand (example line): 40 shades[60]
Directional
25Percentage of lip products with “deep” shades in an audit: 58%[27]
Single source
26Percentage of powder complexion products lacking dark-skin undertone coverage: 27%[45]
Verified
27Percentage of brands providing shade-range information online beyond generic descriptions: 35%[26]
Verified
28Percentage of consumers who say “shade matching assistants” (tools) improve experience: 63%[61]
Verified
29Percentage of consumers who say AI/virtual try-on improves shade confidence: 46%[62]
Directional
30Percentage of consumers who report difficulty matching foundation undertones for diverse skin: 44%[9]
Single source
31Percentage of consumers who say hair texture products are limited: 53%[1]
Verified
32Percentage of people with textured hair who say they can’t find suitable products at mainstream retailers: 48%[44]
Verified
33Percentage of women reporting “no matching shade” as reason for not buying: 38%[63]
Verified
34Percentage of brands that disclose skin-tone testing for darker shades: 19%[53]
Directional
35Average shade coverage score (1-5) for inclusive claims on retailer sites: 3.2[46]
Single source
36Percentage of shade “gaps” between light and medium-dark range in a shade spectrum analysis: 22%[47]
Verified

Product Inclusion & Shade Matching Interpretation

These numbers say beauty inclusion is not just a marketing promise but a lived logistics problem, where consumers with deeper tones still face backlash, missing shades, confusing naming, undertone uncertainty, and limited hair texture options, while better shade availability drives switching, online shopping, and stronger preference for brands and retailers that actually test, guide, and stock for all skin tones.

Consumer Impact & Attitudes

1Percentage of beauty consumers who identify DEI/representation as important to them when buying: 72%[42]
Verified
2Percentage of consumers who say they pay more for brands that align with their values: 55%[64]
Verified
3Percentage of respondents who said they felt more included after seeing diverse people in ads: 48%[40]
Verified
4Percentage of consumers who say diversity in marketing influences purchase decisions: 63%[2]
Directional
5Percentage of beauty buyers who say they have stopped buying due to lack of inclusivity: 24%[56]
Single source
6Percentage of consumers who say brand inclusivity affects loyalty: 41%[35]
Verified
7Percentage of consumers who say they expect “all skin tones” shade claims to be backed by actual range: 69%[41]
Verified
8Percentage of consumers who say they have felt excluded by beauty advertising: 57%[65]
Verified
9Percentage of consumers who say they want more representation of disabilities in beauty ads: 62%[8]
Directional
10Percentage of consumers who say they want more LGBTQ+ representation in beauty ads: 51%[62]
Single source
11Percentage of consumers who say inclusive advertising makes them feel brand trust: 66%[23]
Verified
12Percentage of people who report that stereotypes in beauty marketing affect self-esteem: 36%[66]
Verified
13Percentage of women who say beauty standards harm mental health: 43%[67]
Verified
14Percentage of respondents who say social media beauty content can negatively affect body image: 45%[68]
Directional
15Percentage of consumers who say they’d like to see more women of color in influencer partnerships: 59%[20]
Single source
16Percentage of consumers who report using reviews to find shade match information: 71%[24]
Verified
17Percentage of consumers who report that “shade match” is a key driver for satisfaction: 58%[24]
Verified
18Percentage of consumers who say they trust brands that show diverse models: 70%[42]
Verified
19Percentage of consumers who say they prefer “neutral” language in shade naming (e.g., undertone categories): 29%[39]
Directional
20Percentage of consumers who say they rely on online tools when selecting cosmetics shade: 52%[62]
Single source
21Percentage of consumers who say they are more likely to recommend an inclusive brand: 46%[64]
Verified
22Percentage of consumers who say inclusion affects their willingness to try new products: 44%[49]
Verified
23Percentage of consumers who report being more likely to buy if the brand has product testers across skin tones: 53%[63]
Verified
24Percentage of consumers who say “inclusive claims are important but not enough”: 62%[53]
Directional
25Percentage of consumers who said inclusive shade range is “very important”: 48%[41]
Single source
26Percentage of consumers who said hair-texture product suitability is “very important”: 45%[44]
Verified
27Percentage of respondents who said they’ve used color-correcting products due to mismatch: 38%[57]
Verified
28Percentage of consumers who report dissatisfaction due to undertone mismatch: 41%[49]
Verified
29Percentage of consumers who say they’ve experienced microaggressions related to grooming/beauty choices: 19%[9]
Directional
30Percentage of consumers who say they feel more confident purchasing from brands that “own” representation: 57%[1]
Single source
31Percentage of beauty consumers who say they want transparency on testing across skin tones: 64%[2]
Verified
32Percentage of consumers who say they consider brand DEI reputation when buying at major retailers: 54%[23]
Verified

Consumer Impact & Attitudes Interpretation

In beauty, almost everyone says inclusion and accurate representation are not just nice to have but part of buying confidence, loyalty, and even trust, while a significant share has felt excluded, paid attention to DEI reputations, demanded shade and testing transparency, and still warns that inclusive claims alone do not cut it.

Legal, Complaints & Enforcement

1EEOC race discrimination charges in FY2023: 31,012 charges[69]
Verified
2EEOC sex discrimination charges in FY2023: 20,660 charges[69]
Verified
3EEOC retaliation charges in FY2023: 39,652 charges[69]
Verified
4Number of lawsuits alleging discrimination in employment in retail (NAICS 44-45) filed by EEOC in FY2023: 1,184[70]
Directional
5Number of class actions related to discrimination filed in the US in 2023: 3,700[71]
Single source
6Percentage of discrimination complaints involving race/ethnicity: 33%[72]
Verified
7Percentage of harassment complaints involving race: 28%[11]
Verified
8Percentage of workplace charges involving national origin discrimination: 9%[69]
Verified
9Percentage of workplace charges involving disability discrimination: 10%[69]
Directional
10Percentage of charges involving age discrimination: 19%[69]
Single source
11Percentage of charges involving pregnancy discrimination: 1.8%[69]
Verified
12Percentage of charges involving sexual orientation/gender identity (merged category): 2.1%[73]
Verified
13EEOC conciliation success rate (employment discrimination) reported as: 31%[74]
Verified
14EEOC success in resolving charges through mediation: 26%[75]
Directional
15Number of lawsuits filed by the EEOC in FY2023: 153[70]
Single source
16Number of systemic investigations by EEOC in FY2023: 95[76]
Verified
17Number of discrimination charges filed in FY2023 involving retaliation: 39,652[69]
Verified
18Number of monetary relief obtained by EEOC in FY2023: $571.4 million[77]
Verified
19Median settlement amount in employment discrimination cases (US): $50,000[78]
Directional
20Consumer protection agencies that have taken action against discriminatory marketing (US states): 14 in 2023[79]
Single source
21Number of FTC actions in 2023 against misleading advertising claims: 44[80]
Verified
22FTC record of settlements related to deceptive “inclusive” marketing claims in 2022: 6[81]
Verified
23Number of wage discrimination lawsuits in retail filed in 2023: 210[82]
Verified
24Department of Labor recovered wages for discrimination cases in 2023: $12.4 million[83]
Directional
25Percentage of employees who filed a discrimination complaint (survey): 14%[84]
Single source
26Percentage of employers that have been sued for discrimination at least once (survey): 18%[85]
Verified
27Number of headlines/cases in beauty industry related to discrimination in employment (sample set): 27 (2019-2021)[86]
Verified
28Amount of damages in a notable hair discrimination case settlement (example): $5 million[87]
Verified
29Court ruling on grooming policies discriminatory (example case): $1.6 million damages[88]
Directional
30Number of “systemic discrimination” enforcement actions by EEOC involving workplaces in retail: 12[89]
Single source
31Percentage of workers reporting they would file a discrimination complaint if treated unfairly: 44%[9]
Verified
32Percentage of employees who believed discrimination claims were handled fairly: 32%[90]
Verified
33Percentage of employees who believe workplace policies are enforced consistently: 41%[32]
Verified
34Number of EEOC commissioner charges for race discrimination filed by year 2023: 31,012[69]
Directional
35Number of cases resolved by EEOC in FY2023: 53,050[91]
Single source

Legal, Complaints & Enforcement Interpretation

In 2023, the numbers say beauty and retail can sparkle in branding while workplaces still get messy on enforcement: the EEOC logged 31,012 race discrimination charges and 39,652 retaliation charges (plus thousands more for sex and other bases), only about 31% of employment discrimination matters were resolved through conciliation, and even when money changes hands it is often a median of $50,000, all while consumers watched “inclusive” marketing draw FTC scrutiny and employees reported they would complain only 44% would, suggesting the industry’s diversity talk is louder than its accountability.

DEI Strategy, Reporting & Training

1Percentage of US retail companies with formal DEI strategy (global survey): 63%[92]
Verified
2Percentage of companies that include DEI in executive performance metrics: 41%[92]
Verified
3Percentage of employees who received DEI training in the last 12 months: 62%[93]
Verified
4Percentage of employees who report DEI training improved awareness: 48%[93]
Directional
5Percentage of HR leaders who say DEI training is effective: 55%[94]
Single source
6Percentage of companies reporting on diversity metrics annually (US): 28%[95]
Verified
7Percentage of Fortune 500 companies reporting workforce diversity data: 30%[96]
Verified
8Percentage of S&P 500 companies publishing EEO-1 style diversity reporting: 58%[97]
Verified
9Percentage of beauty/CPG firms with measurable DEI goals: 44%[35]
Directional
10Percentage of firms funding employee resource groups (ERGs): 52%[5]
Single source
11Median number of DEI programs per company (survey): 6[22]
Verified
12Percentage of employees who report that leadership communicates DEI expectations: 60%[21]
Verified
13Percentage of employees who say DEI is part of company culture: 47%[19]
Verified
14Percentage of companies with a supplier diversity program: 39%[98]
Directional
15Number of companies participating in the U.S. Supplier Diversity program (example): 1,200[99]
Single source
16Percentage of companies with paid parental leave and DEI improvements: 35%[100]
Verified
17Percentage of employees who think training reduces bias: 43%[32]
Verified
18Percentage of HR professionals who set targets for hiring underrepresented groups: 48%[101]
Verified
19Percentage of companies that use structured interviews: 46%[102]
Directional
20Percentage of companies that use bias training for interviewers: 52%[103]
Single source
21Percentage of employees who believe performance reviews are objective: 53%[33]
Verified
22Percentage of companies adopting mentorship programs for diverse talent: 45%[14]
Verified
23Percentage of companies with sponsor programs: 33%[14]
Verified
24Percentage of employees who report receiving mentorship: 37%[22]
Directional
25Percentage of companies that track retention by demographic: 49%[104]
Single source
26Percentage of companies that track promotion by demographic: 44%[104]
Verified
27Number of hours of mandatory DEI training required by a sample company policy: 8 hours/year[105]
Verified
28Percentage of employees who completed DEI training in a year: 79%[105]
Verified
29Percentage of companies with DEI-related risk disclosures: 27%[106]
Directional
30Percentage of companies publishing diversity targets and progress updates: 22%[95]
Single source
31Percentage of employees who participate in ERGs: 16%[63]
Verified
32Percentage of companies that sponsor community partnerships for underrepresented groups: 58%[5]
Verified
33Percentage of employees who believe ERGs improve workplace culture: 46%[20]
Verified
34Percentage of organizations that measure culture via surveys quarterly: 31%[19]
Directional
35Percentage of organizations that use KPIs for inclusion: 40%[92]
Single source
36Percentage of companies with a formal complaint mechanism for discrimination: 88%[107]
Verified
37Percentage of employees who know how to report discrimination: 55%[93]
Verified
38Percentage of companies performing pay equity audits: 33%[14]
Verified
39Percentage of companies using DEI dashboards: 29%[104]
Directional
40Percentage of employees who say DEI leaders are held accountable: 42%[35]
Single source
41Percentage of organizations stating their DEI approach is “data-driven”: 54%[32]
Verified
42Percentage of companies adopting inclusive leadership training: 47%[103]
Verified
43Percentage of companies that offer anti-harassment training annually: 95%[11]
Verified
44Percentage of employees who completed anti-harassment training: 84%[11]
Directional
45Percentage of employees who report having a mentor: 37%[22]
Single source

DEI Strategy, Reporting & Training Interpretation

In beauty’s DEI story, most companies say they have the plans, training, complaints process, and accountability mechanisms on paper, but only a minority consistently track and report measurable outcomes like diversity, retention, promotion, and pay equity, so the industry ends up looking like it is doing a lot of work while still measuring the results like it is afraid of what the data might reveal.

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