Key Takeaways
- Percentage of Black women who say they have experienced discrimination in beauty or grooming products: 28%
- Percentage of Black women who report being treated unfairly by beauty brands because of race: 33%
- Percentage of people who believe beauty industry brands don’t do enough to represent people of different skin tones: 66%
- Percentage of consumers who say they have experienced backlash or negative comments because of their hair type: 39%
- Percentage of foundation shades in inclusive line compared to standard (ratio): 1.8x
- Number of shades required for a “broad inclusion” foundation range in an audit: 30 shades
- Percentage of beauty consumers who identify DEI/representation as important to them when buying: 72%
- Percentage of consumers who say they pay more for brands that align with their values: 55%
- Percentage of respondents who said they felt more included after seeing diverse people in ads: 48%
- EEOC race discrimination charges in FY2023: 31,012 charges
- EEOC sex discrimination charges in FY2023: 20,660 charges
- EEOC retaliation charges in FY2023: 39,652 charges
- Percentage of US retail companies with formal DEI strategy (global survey): 63%
- Percentage of companies that include DEI in executive performance metrics: 41%
- Percentage of employees who received DEI training in the last 12 months: 62%
Beauty DEI lags: discrimination, narrow shades, bias at work, yet demand rises.
Representation & Hiring
Representation & Hiring Interpretation
Product Inclusion & Shade Matching
Product Inclusion & Shade Matching Interpretation
Consumer Impact & Attitudes
Consumer Impact & Attitudes Interpretation
Legal, Complaints & Enforcement
Legal, Complaints & Enforcement Interpretation
DEI Strategy, Reporting & Training
DEI Strategy, Reporting & Training Interpretation
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