GITNUXREPORT 2026

Discount Statistics

Discount retailers are thriving globally as inflation drives more consumers to seek deals.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Statistic 1

Aldi holds 11.2% market share in US discount grocery as of 2023.

Statistic 2

Lidl overtook Aldi in UK discount sales with 7.5% share in 2023.

Statistic 3

Dollar Tree's market share in US discount variety stores is 28% in 2023.

Statistic 4

Pinduoduo captured 15% of China's discount e-commerce market in 2023.

Statistic 5

B&M European Retail Group leads UK discount homeware with 9% share 2023.

Statistic 6

Ross Stores dominates US off-price apparel discounts at 22% share 2023.

Statistic 7

Big Bazaar holds 8.7% in Indian discount hypermarkets per 2023 Nielsen.

Statistic 8

Action (NL discount chain) has 19% Netherlands market share in 2023.

Statistic 9

Five Below leads US teen discount toys with 14% share in 2023.

Statistic 10

Temu gained 5.2% US discount import market share rapidly in 2023.

Statistic 11

Pepco Group commands 12% CEE discount retail market in 2023.

Statistic 12

Discount Tire holds 9% US tire replacement market share 2023.

Statistic 13

No Frills leads Canada grocery discounts with 10.5% share 2023.

Statistic 14

Miniso dominates global discount beauty at 7% share 2023.

Statistic 15

Jumbo (NL) discount grocery share 15.2% in 2023.

Statistic 16

Ocean State Job Lot 4% New England discount share 2023.

Statistic 17

Shein 18% fast fashion discount market globally 2023.

Statistic 18

Wilko's collapse left B&M gaining 3% UK discount share 2023.

Statistic 19

Gokul Basket 6% South India discount grocery 2023.

Statistic 20

99 Cents Only Stores 3.1% US dollar store share 2023.

Statistic 21

68% of US consumers prefer discount stores for grocery shopping, up from 62% in 2021.

Statistic 22

Globally, 74% of shoppers use discounts as primary purchase driver in 2023 surveys.

Statistic 23

In the UK, 55% of millennials seek discounts weekly via apps like Honey.

Statistic 24

82% of Indian consumers report higher discount sensitivity post-COVID, per 2023 Deloitte study.

Statistic 25

French shoppers allocate 40% of budget to discounted items, highest in EU per 2023 data.

Statistic 26

61% of Gen Z in US abandon carts without discounts, eMarketer 2023 report.

Statistic 27

Brazilian consumers use coupons 3.2 times more in 2023 than pre-pandemic levels.

Statistic 28

47% of Australian shoppers prioritize price discounts over brand loyalty in 2023.

Statistic 29

Chinese urban consumers hunt discounts 5 days/week on average in 2023 Tmall data.

Statistic 30

70% of German discount shoppers are families with children, per 2023 EHI Retail study.

Statistic 31

76% of global consumers now expect discounts on every purchase per 2023 PwC survey.

Statistic 32

52% of Boomers in US increased discount shopping frequency in 2023.

Statistic 33

Spanish shoppers saved €450 annually via discounts in 2023 average.

Statistic 34

65% of Southeast Asian consumers use discount apps daily in 2023.

Statistic 35

Canadian discount loyalty grew to 59% participation rate in 2023.

Statistic 36

41% of high-income US households shopped discounts more in 2023.

Statistic 37

Italy's discount usage rose 28% among urban millennials 2023.

Statistic 38

Turkey consumers 80% discount-driven due to lira depreciation 2023.

Statistic 39

Global discount retail projected to grow at 6.1% CAGR to $2.1 trillion by 2028.

Statistic 40

US discount grocery market forecast to reach $600 billion by 2027, 4.8% CAGR.

Statistic 41

Europe's discount sector expected 8% annual growth through 2030 due to inflation.

Statistic 42

India discount retail to hit $250 billion by 2027, 14% CAGR per KPMG.

Statistic 43

China's discount e-com GMV projected to 4 trillion yuan by 2027.

Statistic 44

UK discount chains forecast to capture 25% grocery share by 2028.

Statistic 45

Australia's discount market to grow 5.5% CAGR to AUD 35 billion by 2028.

Statistic 46

Brazil discount retail expected 10% CAGR amid economic volatility to 2028.

Statistic 47

Southeast Asia discount sector to $300 billion by 2030, 9% CAGR.

Statistic 48

German discount grocery share projected to 45% by 2027 from 40% in 2023.

Statistic 49

Walmart discount sales forecast 7% growth annually to 2030.

Statistic 50

Online discounts to drive 35% of global retail growth by 2027.

Statistic 51

Aldi international expansion to add 2,500 stores by 2028, boosting discount presence.

Statistic 52

Discount retailers expected to gain 5% more US grocery share by 2027.

Statistic 53

Flash sale discounts to comprise 20% of e-com sales by 2028.

Statistic 54

In 2023, the global discount retail market reached a value of $1.45 trillion, accounting for 28% of total retail sales worldwide.

Statistic 55

Discount stores in the US generated $450 billion in revenue in 2022, with a 5.2% year-over-year growth rate.

Statistic 56

Europe's discount supermarket sector grew by 7.8% in 2023, driven by chains like Aldi and Lidl.

Statistic 57

The Indian discount retail market expanded to $120 billion in 2023, with 12% CAGR from 2018-2023.

Statistic 58

Walmart's discount segment contributed 35% to its total $611 billion revenue in fiscal 2023.

Statistic 59

China's discount e-commerce platforms saw 18% growth in GMV to 2.5 trillion yuan in 2023.

Statistic 60

UK discount retailers like B&M reported 9.1% sales growth to £3.8 billion in FY2023.

Statistic 61

Australia's discount department stores market hit AUD 25 billion in 2023, up 4.5% YoY.

Statistic 62

Brazil's discount retail sector grew 11% to BRL 300 billion amid inflation pressures in 2023.

Statistic 63

Southeast Asia's discount market valued at $180 billion in 2023, with 8.3% CAGR projected.

Statistic 64

In Q1 2024, US discount stores saw 3.7% same-store sales growth amid inflation.

Statistic 65

Lidl US opened 50 new discount stores in 2023, planning 120 in 2024.

Statistic 66

Global discount apparel market valued at $350 billion in 2023, 6% growth.

Statistic 67

Japan's discount retail sector hit ¥15 trillion in 2023, up 4.1%.

Statistic 68

South Korea's discount stores like E-Mart Traders grew 8.2% to KRW 50 trillion.

Statistic 69

Mexico's discount chains like Soriana expanded to 25% market penetration 2023.

Statistic 70

Discounts boosted US retail sales by 22% during Cyber Monday 2023 event.

Statistic 71

Aldi UK's discounts led to 12% sales uplift in Q4 2023.

Statistic 72

Pinduoduo's 618 discounts drove 150% YoY sales growth in June 2023.

Statistic 73

Target's Circle discounts increased member sales by 18% in 2023.

Statistic 74

Lidl's promo discounts generated €2.5 billion extra sales in Germany 2023.

Statistic 75

Amazon Prime Day 2023 discounts resulted in $12.7 billion US sales, up 7.9%.

Statistic 76

Dollar General's discount strategy yielded 5.3% comparable sales growth in 2023.

Statistic 77

Flipkart Big Billion Days discounts boosted sales 45% YoY in 2023.

Statistic 78

Costco's bulk discounts drove 6.7% global sales growth to $242 billion in FY2023.

Statistic 79

Big Lots discount promotions lifted Q3 2023 sales by 9.2%.

Statistic 80

90 million Black Friday discounts redeemed in US 2023.

Statistic 81

Shein's flash discounts generated $32 billion revenue in 2023.

Statistic 82

TJX Companies off-price discounts drove $49 billion sales 2023.

Statistic 83

Netto Marken-Discount sales up 6.5% in Germany 2023.

Statistic 84

Shopee 11.11 discounts hit $20 billion GMV in SEA 2023.

Statistic 85

Ollie's Bargain Outlet discounts boosted sales 18% YoY Q4 2023.

Statistic 86

Grocery Outlet achieved 10.2% sales growth via discounts 2023.

Statistic 87

Lazada discounts during Hari Raya led 40% sales spike Malaysia 2023.

Statistic 88

Booker Wholesale discounts increased UK trade sales 7% 2023.

1/88

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Discounts aren't just saving you money, they're driving a seismic global shift in shopping habits, as evidenced by the $1.45 trillion discount retail market now commanding 28% of all retail sales worldwide.

Key Takeaways

In 2023, the global discount retail market reached a value of $1.45 trillion, accounting for 28% of total retail sales worldwide.
Discount stores in the US generated $450 billion in revenue in 2022, with a 5.2% year-over-year growth rate.
Europe's discount supermarket sector grew by 7.8% in 2023, driven by chains like Aldi and Lidl.
68% of US consumers prefer discount stores for grocery shopping, up from 62% in 2021.
Globally, 74% of shoppers use discounts as primary purchase driver in 2023 surveys.
In the UK, 55% of millennials seek discounts weekly via apps like Honey.
Discounts boosted US retail sales by 22% during Cyber Monday 2023 event.
Aldi UK's discounts led to 12% sales uplift in Q4 2023.
Pinduoduo's 618 discounts drove 150% YoY sales growth in June 2023.
Aldi holds 11.2% market share in US discount grocery as of 2023.
Lidl overtook Aldi in UK discount sales with 7.5% share in 2023.
Dollar Tree's market share in US discount variety stores is 28% in 2023.
Global discount retail projected to grow at 6.1% CAGR to $2.1 trillion by 2028.
US discount grocery market forecast to reach $600 billion by 2027, 4.8% CAGR.
Europe's discount sector expected 8% annual growth through 2030 due to inflation.

Discount retailers are thriving globally as inflation drives more consumers to seek deals.

Competitor Analysis

Aldi holds 11.2% market share in US discount grocery as of 2023.
Lidl overtook Aldi in UK discount sales with 7.5% share in 2023.
Dollar Tree's market share in US discount variety stores is 28% in 2023.
Pinduoduo captured 15% of China's discount e-commerce market in 2023.
B&M European Retail Group leads UK discount homeware with 9% share 2023.
Ross Stores dominates US off-price apparel discounts at 22% share 2023.
Big Bazaar holds 8.7% in Indian discount hypermarkets per 2023 Nielsen.
Action (NL discount chain) has 19% Netherlands market share in 2023.
Five Below leads US teen discount toys with 14% share in 2023.
Temu gained 5.2% US discount import market share rapidly in 2023.
Pepco Group commands 12% CEE discount retail market in 2023.
Discount Tire holds 9% US tire replacement market share 2023.
No Frills leads Canada grocery discounts with 10.5% share 2023.
Miniso dominates global discount beauty at 7% share 2023.
Jumbo (NL) discount grocery share 15.2% in 2023.
Ocean State Job Lot 4% New England discount share 2023.
Shein 18% fast fashion discount market globally 2023.
Wilko's collapse left B&M gaining 3% UK discount share 2023.
Gokul Basket 6% South India discount grocery 2023.
99 Cents Only Stores 3.1% US dollar store share 2023.

Competitor Analysis Interpretation

Discount dominance, it seems, depends entirely on who's asking the price and where the shelf is placed, proving that value, like beauty, is in the eye of the local bargain hunter.

Consumer Behavior

68% of US consumers prefer discount stores for grocery shopping, up from 62% in 2021.
Globally, 74% of shoppers use discounts as primary purchase driver in 2023 surveys.
In the UK, 55% of millennials seek discounts weekly via apps like Honey.
82% of Indian consumers report higher discount sensitivity post-COVID, per 2023 Deloitte study.
French shoppers allocate 40% of budget to discounted items, highest in EU per 2023 data.
61% of Gen Z in US abandon carts without discounts, eMarketer 2023 report.
Brazilian consumers use coupons 3.2 times more in 2023 than pre-pandemic levels.
47% of Australian shoppers prioritize price discounts over brand loyalty in 2023.
Chinese urban consumers hunt discounts 5 days/week on average in 2023 Tmall data.
70% of German discount shoppers are families with children, per 2023 EHI Retail study.
76% of global consumers now expect discounts on every purchase per 2023 PwC survey.
52% of Boomers in US increased discount shopping frequency in 2023.
Spanish shoppers saved €450 annually via discounts in 2023 average.
65% of Southeast Asian consumers use discount apps daily in 2023.
Canadian discount loyalty grew to 59% participation rate in 2023.
41% of high-income US households shopped discounts more in 2023.
Italy's discount usage rose 28% among urban millennials 2023.
Turkey consumers 80% discount-driven due to lira depreciation 2023.

Consumer Behavior Interpretation

While global inflation plays the villain, the world's shoppers have become savvy superheroes, turning discount hunting into a daily ritual that transcends age and income from Boston to Beijing.

Future Projections

Global discount retail projected to grow at 6.1% CAGR to $2.1 trillion by 2028.
US discount grocery market forecast to reach $600 billion by 2027, 4.8% CAGR.
Europe's discount sector expected 8% annual growth through 2030 due to inflation.
India discount retail to hit $250 billion by 2027, 14% CAGR per KPMG.
China's discount e-com GMV projected to 4 trillion yuan by 2027.
UK discount chains forecast to capture 25% grocery share by 2028.
Australia's discount market to grow 5.5% CAGR to AUD 35 billion by 2028.
Brazil discount retail expected 10% CAGR amid economic volatility to 2028.
Southeast Asia discount sector to $300 billion by 2030, 9% CAGR.
German discount grocery share projected to 45% by 2027 from 40% in 2023.
Walmart discount sales forecast 7% growth annually to 2030.
Online discounts to drive 35% of global retail growth by 2027.
Aldi international expansion to add 2,500 stores by 2028, boosting discount presence.
Discount retailers expected to gain 5% more US grocery share by 2027.
Flash sale discounts to comprise 20% of e-com sales by 2028.

Future Projections Interpretation

From Aldi's global march to Walmart's steady clout and the frantic clicks of flash sales, the world is collectively tightening its belt so vigorously that discount retail is becoming less a sector and more the default setting for modern commerce.

Market Size and Growth

In 2023, the global discount retail market reached a value of $1.45 trillion, accounting for 28% of total retail sales worldwide.
Discount stores in the US generated $450 billion in revenue in 2022, with a 5.2% year-over-year growth rate.
Europe's discount supermarket sector grew by 7.8% in 2023, driven by chains like Aldi and Lidl.
The Indian discount retail market expanded to $120 billion in 2023, with 12% CAGR from 2018-2023.
Walmart's discount segment contributed 35% to its total $611 billion revenue in fiscal 2023.
China's discount e-commerce platforms saw 18% growth in GMV to 2.5 trillion yuan in 2023.
UK discount retailers like B&M reported 9.1% sales growth to £3.8 billion in FY2023.
Australia's discount department stores market hit AUD 25 billion in 2023, up 4.5% YoY.
Brazil's discount retail sector grew 11% to BRL 300 billion amid inflation pressures in 2023.
Southeast Asia's discount market valued at $180 billion in 2023, with 8.3% CAGR projected.
In Q1 2024, US discount stores saw 3.7% same-store sales growth amid inflation.
Lidl US opened 50 new discount stores in 2023, planning 120 in 2024.
Global discount apparel market valued at $350 billion in 2023, 6% growth.
Japan's discount retail sector hit ¥15 trillion in 2023, up 4.1%.
South Korea's discount stores like E-Mart Traders grew 8.2% to KRW 50 trillion.
Mexico's discount chains like Soriana expanded to 25% market penetration 2023.

Market Size and Growth Interpretation

In a global economy straining under inflation, the shrewd, relentless ascent of discount retail—from Aldi's conquests to Walmart's dominance—has cemented its role not as a temporary bargain bin but as the indispensable, trillion-dollar backbone of modern consumerism.

Sales Impact

Discounts boosted US retail sales by 22% during Cyber Monday 2023 event.
Aldi UK's discounts led to 12% sales uplift in Q4 2023.
Pinduoduo's 618 discounts drove 150% YoY sales growth in June 2023.
Target's Circle discounts increased member sales by 18% in 2023.
Lidl's promo discounts generated €2.5 billion extra sales in Germany 2023.
Amazon Prime Day 2023 discounts resulted in $12.7 billion US sales, up 7.9%.
Dollar General's discount strategy yielded 5.3% comparable sales growth in 2023.
Flipkart Big Billion Days discounts boosted sales 45% YoY in 2023.
Costco's bulk discounts drove 6.7% global sales growth to $242 billion in FY2023.
Big Lots discount promotions lifted Q3 2023 sales by 9.2%.
90 million Black Friday discounts redeemed in US 2023.
Shein's flash discounts generated $32 billion revenue in 2023.
TJX Companies off-price discounts drove $49 billion sales 2023.
Netto Marken-Discount sales up 6.5% in Germany 2023.
Shopee 11.11 discounts hit $20 billion GMV in SEA 2023.
Ollie's Bargain Outlet discounts boosted sales 18% YoY Q4 2023.
Grocery Outlet achieved 10.2% sales growth via discounts 2023.
Lazada discounts during Hari Raya led 40% sales spike Malaysia 2023.
Booker Wholesale discounts increased UK trade sales 7% 2023.

Sales Impact Interpretation

Discounts are the retail world's irresistible siren song, luring in a global chorus of cash registers with a proven, predictable melody of "cha-ching."

Sources & References

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