GITNUXREPORT 2025

Digital Transformation In The Qsr Industry Statistics

Most QSRs embrace digital tech to enhance customer experience and operational efficiency.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of consumers prefer ordering via mobile apps at QSRs

Statistic 2

80% of customers use mobile apps to order or customize their meals at QSRs

Statistic 3

55% of QSR brands have integrated loyalty programs into their digital platforms

Statistic 4

40% of QSRs are utilizing big data analytics to understand customer preferences

Statistic 5

85% of new technology investments in QSR are aimed at enhancing customer experience

Statistic 6

33% of QSRs have implemented AI chatbots for customer service

Statistic 7

66% of consumers are more likely to visit a QSR with a seamless mobile ordering experience

Statistic 8

48% of QSRs utilize data-driven personalization to upsell customers

Statistic 9

61% of QSRs plan to implement augmented reality for marketing and customer engagement

Statistic 10

42% of consumers have used voice ordering at QSRs

Statistic 11

68% of QSRs are utilizing digital analytics to optimize menu offerings

Statistic 12

50% of all QSR customers are using third-party delivery apps

Statistic 13

90% of QSRs agree digital transformation helps meet customer expectations for convenience

Statistic 14

46% of consumers report a better experience at QSRs with digital features

Statistic 15

54% of QSR brands have introduced mobile order-ahead options

Statistic 16

88% of QSRs believe digital transformation can boost revenue growth

Statistic 17

77% of QSRs have improved customer engagement through digital marketing

Statistic 18

44% of QSRs are using social media data to tailor marketing campaigns

Statistic 19

55% of customers prefer digital menus over physical menus for ease of customization

Statistic 20

49% of QSR chains measure digital engagement through app downloads and usage metrics

Statistic 21

32% of QSR brands are experimenting with virtual reality experiences for marketing

Statistic 22

52% of consumers say they are more loyal to brands that offer digital rewards

Statistic 23

79% of QSR brands believe digital transformation helps attract younger customers

Statistic 24

74% of consumers are more likely to order from a QSR if it offers personalized digital experiences

Statistic 25

70% of QSR operators plan to expand their digital menu displays within the next year

Statistic 26

70% of QSRs are using digital signage for marketing and menu updates

Statistic 27

58% of QSR operators plan to increase investment in digital payment options in the next year

Statistic 28

81% of QSR brands see digital transformation as essential for competitive advantage

Statistic 29

63% of QSRs plan to deploy more self-service ordering kiosks in 2024

Statistic 30

43% of QSRs have increased their social media advertising budget over the past year

Statistic 31

45% of QSRs report increased sales after adopting contactless payment solutions

Statistic 32

29% of QSRs experienced a 15% increase in sales after adopting digital ordering kiosks

Statistic 33

39% of QSRs report a reduction in order errors after implementing digital ordering screens

Statistic 34

84% of QSRs see improved speed of service with digital ordering solutions

Statistic 35

53% of QSRs have seen a measurable increase in customer loyalty after digital upgrades

Statistic 36

74% of QSRs report increased order accuracy after implementing digital systems

Statistic 37

88% of QSRs that invested in digital transformation saw a positive ROI within the first year

Statistic 38

60% of QSR chains are investing in AI-powered drive-thru systems

Statistic 39

52% of QSR executives believe digital transformation greatly improves operational efficiency

Statistic 40

74% of QSR brands are onboarding digital inventory management systems

Statistic 41

72% of QSR outlets utilize real-time digital ordering data to manage staffing

Statistic 42

57% of QSR chains are experimenting with robotics for food prep or delivery

Statistic 43

37% of QSR franchises are investing in digital kitchen technology to increase efficiency

Statistic 44

69% of QSRs have adopted cloud-based POS systems

Statistic 45

60% of QSR chains are exploring automation for order fulfillment

Statistic 46

65% of QSRs have adopted digital workflow management tools to streamline operations

Statistic 47

49% of QSRs are using data analytics to optimize delivery routes

Statistic 48

53% of QSR brands are using IoT devices to monitor equipment health and maintenance

Statistic 49

78% of QSR brands have implemented digital ordering systems

Statistic 50

62% of QSRs plan to adopt blockchain for supply chain transparency

Statistic 51

40% of QSRs have integrated AI for inventory management

Statistic 52

86% of QSRs believe ongoing digital innovation is necessary for growth

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Sources

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Key Highlights

78% of QSR brands have implemented digital ordering systems
65% of consumers prefer ordering via mobile apps at QSRs
45% of QSRs report increased sales after adopting contactless payment solutions
60% of QSR chains are investing in AI-powered drive-thru systems
70% of QSR operators plan to expand their digital menu displays within the next year
80% of customers use mobile apps to order or customize their meals at QSRs
55% of QSR brands have integrated loyalty programs into their digital platforms
40% of QSRs are utilizing big data analytics to understand customer preferences
52% of QSR executives believe digital transformation greatly improves operational efficiency
85% of new technology investments in QSR are aimed at enhancing customer experience
33% of QSRs have implemented AI chatbots for customer service
70% of QSRs are using digital signage for marketing and menu updates
29% of QSRs experienced a 15% increase in sales after adopting digital ordering kiosks

In an industry where speed, convenience, and customer engagement reign supreme, the QSR sector is accelerating into the future—with 78% of brands embracing digital ordering and 85% investing in technology to elevate the customer experience.

Customer Engagement and Preferences

65% of consumers prefer ordering via mobile apps at QSRs
80% of customers use mobile apps to order or customize their meals at QSRs
55% of QSR brands have integrated loyalty programs into their digital platforms
40% of QSRs are utilizing big data analytics to understand customer preferences
85% of new technology investments in QSR are aimed at enhancing customer experience
33% of QSRs have implemented AI chatbots for customer service
66% of consumers are more likely to visit a QSR with a seamless mobile ordering experience
48% of QSRs utilize data-driven personalization to upsell customers
61% of QSRs plan to implement augmented reality for marketing and customer engagement
42% of consumers have used voice ordering at QSRs
68% of QSRs are utilizing digital analytics to optimize menu offerings
50% of all QSR customers are using third-party delivery apps
90% of QSRs agree digital transformation helps meet customer expectations for convenience
46% of consumers report a better experience at QSRs with digital features
54% of QSR brands have introduced mobile order-ahead options
88% of QSRs believe digital transformation can boost revenue growth
77% of QSRs have improved customer engagement through digital marketing
44% of QSRs are using social media data to tailor marketing campaigns
55% of customers prefer digital menus over physical menus for ease of customization
49% of QSR chains measure digital engagement through app downloads and usage metrics
32% of QSR brands are experimenting with virtual reality experiences for marketing
52% of consumers say they are more loyal to brands that offer digital rewards
79% of QSR brands believe digital transformation helps attract younger customers
74% of consumers are more likely to order from a QSR if it offers personalized digital experiences

Customer Engagement and Preferences Interpretation

With over 80% of consumers favoring mobile orders and nearly as many brands embracing digital tools—from loyalty programs to AI chatbots—it's clear that in the QSR industry, going digital isn't just a trend; it's the secret sauce for satisfying the modern customer and driving the drive-thru of the future.

Digital Adoption and Investment

70% of QSR operators plan to expand their digital menu displays within the next year
70% of QSRs are using digital signage for marketing and menu updates
58% of QSR operators plan to increase investment in digital payment options in the next year
81% of QSR brands see digital transformation as essential for competitive advantage
63% of QSRs plan to deploy more self-service ordering kiosks in 2024
43% of QSRs have increased their social media advertising budget over the past year

Digital Adoption and Investment Interpretation

With 81% of QSR brands deeming digital transformation essential and nearly half boosting social media spend, the industry is clearly coding its way into a future where speed, convenience, and sustainability in marketing are just as crucial as the fries themselves.

Impact and Outcomes of Digital Transformation

45% of QSRs report increased sales after adopting contactless payment solutions
29% of QSRs experienced a 15% increase in sales after adopting digital ordering kiosks
39% of QSRs report a reduction in order errors after implementing digital ordering screens
84% of QSRs see improved speed of service with digital ordering solutions
53% of QSRs have seen a measurable increase in customer loyalty after digital upgrades
74% of QSRs report increased order accuracy after implementing digital systems
88% of QSRs that invested in digital transformation saw a positive ROI within the first year

Impact and Outcomes of Digital Transformation Interpretation

With nearly 90% of quick-service restaurants reaping quick returns and customers experiencing faster, more accurate service, embracing digital transformation isn't just smart—it's a matter of survival in the fast lane of today’s culinary competition.

Operational Efficiency and Automation

60% of QSR chains are investing in AI-powered drive-thru systems
52% of QSR executives believe digital transformation greatly improves operational efficiency
74% of QSR brands are onboarding digital inventory management systems
72% of QSR outlets utilize real-time digital ordering data to manage staffing
57% of QSR chains are experimenting with robotics for food prep or delivery
37% of QSR franchises are investing in digital kitchen technology to increase efficiency
69% of QSRs have adopted cloud-based POS systems
60% of QSR chains are exploring automation for order fulfillment
65% of QSRs have adopted digital workflow management tools to streamline operations
49% of QSRs are using data analytics to optimize delivery routes
53% of QSR brands are using IoT devices to monitor equipment health and maintenance

Operational Efficiency and Automation Interpretation

As QSR chains rapidly embrace digital tools—from AI-driven drive-thrus to IoT-maintained equipment—they're not just updating their menus but revolutionizing how fast food is cooked, served, and optimized, proving that in the fast-paced world of quick service restaurants, staying digital is now as essential as a perfectly timed fry.

Technology Implementations and Innovations

78% of QSR brands have implemented digital ordering systems
62% of QSRs plan to adopt blockchain for supply chain transparency
40% of QSRs have integrated AI for inventory management
86% of QSRs believe ongoing digital innovation is necessary for growth

Technology Implementations and Innovations Interpretation

With 78% of QSRs already embracing digital ordering and 86% viewing continuous innovation as vital, it's clear that fast food is racing to serve up not just burgers but also a digital revolution, where blockchain and AI are the new secret ingredients for staying ahead.