Key Takeaways
- In 2023, 45.2% of Tinder users in the US were aged 18-24, totaling about 12.5 million users
- Globally, Bumble has 42 million active users as of Q1 2023, with 72% female users in heterosexual matches
- 37% of US adults aged 25-34 have used dating apps, higher than any other age group, per 2022 survey
- Average daily active users on Tinder reached 75 million in 2023, with peak usage between 6-10 PM
- Bumble users spend 30 minutes per day on average, 25% higher than Tinder, Q1 2023
- 1.6 billion swipes occur daily on Tinder globally in 2023
- 26% of Tinder matches lead to a conversation within 24 hours, 2023 data
- Bumble reports 90,000 couples married or engaged since launch
- Hinge's "Designed to be Deleted" slogan: 3 million dates from matches in 2023
- 55% of Tinder users report ghosting after matches
- 71% of women on Bumble prefer video chats before meeting, 2023 survey
- Hinge users share 3 photos on average, profiles with prompts get 40% more likes
- 42% of users report unwanted explicit photos received weekly
- 57% of women experienced harassment on dating apps, vs 21% men, Pew 2023
- Tinder bans 1.3 million accounts yearly for policy violations
Dating app user demographics and habits vary widely across different platforms and age groups.
App Usage Statistics
- Average daily active users on Tinder reached 75 million in 2023, with peak usage between 6-10 PM
- Bumble users spend 30 minutes per day on average, 25% higher than Tinder, Q1 2023
- 1.6 billion swipes occur daily on Tinder globally in 2023
- Hinge users open the app 7 times per week on average, session length 12 minutes
- 55 million matches made weekly on Badoo in 2023
- OkCupid users send 3 million messages daily, with response rate of 22%
- Match Group apps see 14 billion interactions annually, peak on weekends
- Grindr has 13 million monthly active users, 1 million daily logins, 2023
- 42% of dating app users check profiles during work hours, per 2022 survey
- eHarmony users log in 5.2 times weekly, higher for premium members
- Plenty of Fish: 2.5 million conversations started daily
- 68% of users open dating apps within 30 minutes of waking up, Morning Consult 2023
- Zoosk: 500,000 new signups monthly, 80% mobile-only users
- HER app: 400,000 weekly active users, 20% daily growth in communities
- Happn records 100 million messages monthly, urban users swipe 50 times/day
- Coffee Meets Bagel: users like 21 profiles daily on average
- Feeld: 2 million users, 1 million kinks selected monthly
- EliteSingles: 85,000 new members monthly, 2-hour weekly engagement
- Thursday app: 100,000 downloads weekly during launch peaks
- Pure: sessions average 15 minutes, 70% nighttime usage
- BLK: 5 million downloads, 50,000 daily active users
- Chispa: Latino users send 1 million messages/week
- Lex: 100,000 posts monthly, 40% repeat daily visitors
- SilverSingles: over-50s log in 4 times/week average
- OurTime: 1.5 million monthly visitors, peak Sunday evenings
- Tantan: 389 million users, 60 million daily actives in China
App Usage Statistics Interpretation
Matching and Success Metrics
- 26% of Tinder matches lead to a conversation within 24 hours, 2023 data
- Bumble reports 90,000 couples married or engaged since launch
- Hinge's "Designed to be Deleted" slogan: 3 million dates from matches in 2023
- 1 in 3 OkCupid users find a long-term partner, per internal 2022 study
- eHarmony claims responsibility for 4% of US marriages, 2 million couples
- Grindr facilitated 10 million real-life meetups in 2023
- Match.com: 1.6 million success stories annually
- Plenty of Fish: 50,000 new relationships weekly
- Zoosk: 40% of users go on dates within first week
- Badoo: 400 million matches made since inception
- Coffee Meets Bagel: 91% of users seeking serious relationships, 50% lead to dates
- HER: 20% of users report finding love, community events boost by 30%
- Happn: 1 match per 10 encounters in real life
- Feeld: 35% of connections lead to meetups, poly users 50% higher
- EliteSingles: 2,500 singles find love monthly
- 12% of dating app users marry someone they met online, Pew 2023
- Hinge dates: average 2nd date rate 40% after first meetup
- Bumble women initiate 60% more conversations leading to dates
- Tinder Gold boosts match rate by 20x for users
- OkCupid algorithm matches lead to 15% higher satisfaction
- SilverSingles: 80% of matches result in messages for seniors
- BLK: 25% higher response rates in same-community matches
- Chispa: 30% of Latino matches lead to 3+ dates
- Lex: 45% of ads lead to connections, text-based success
- Thursday: weekend matches 2x more likely to meet IRL
- Pure: 70% of chats lead to meetups within 24 hours
- OurTime: 1 in 5 over-50s find partners
Matching and Success Metrics Interpretation
Safety, Privacy, and Risks
- 42% of users report unwanted explicit photos received weekly
- 57% of women experienced harassment on dating apps, vs 21% men, Pew 2023
- Tinder bans 1.3 million accounts yearly for policy violations
- Bumble's photo verification used by 60% of users, reduces catfishing 80%
- 30% of users share location data, raising stalking risks
- Hinge reports 25% increase in scam detections via AI in 2023
- Grindr faced 15% data breach complaints, location spoofing common
- 19% of OkCupid users encounter romance scams annually
- eHarmony: 95% encrypted data, but 10% report fake profiles
- Match Group apps: 11 million safety reports processed in 2023
- Plenty of Fish: video verification cuts fake accounts by 70%
- 63% fear doxxing on dating apps, per Norton 2023 survey
- Zoosk: AI flags 500,000 suspicious profiles monthly
- Badoo: selfie verification adopted by 40%
- HER: community moderation removes 90% toxic content in 24h
- Happn: blurred photos until mutual like, reduces harassment 50%
- Feeld: anonymous mode used by 65%, kink privacy high
- EliteSingles: ID verification for premium, 5% fraud rate
- 53% of LGBTQ+ users face more safety issues
- Coffee Meets Bagel: private mode limits visibility, used by 30%
- Pure: self-destructing chats, 99% data deleted post-use
- SilverSingles: senior-focused moderation, 20% fewer incidents
- BLK: cultural sensitivity training for mods, 40% less bias reports
- Chispa: Spanish moderation team, reduces miscomms 25%
- Lex: no images policy cuts harassment 60%
- Thursday: event vetting, zero assaults reported at official events
- OurTime: emergency support button used 10,000 times yearly
Safety, Privacy, and Risks Interpretation
User Behaviors and Preferences
- 55% of Tinder users report ghosting after matches
- 71% of women on Bumble prefer video chats before meeting, 2023 survey
- Hinge users share 3 photos on average, profiles with prompts get 40% more likes
- 62% of OkCupid users filter by politics post-2020 election
- eHarmony users complete 29 dimensions quiz, 80% value compatibility scores
- Grindr: 40% edit profiles weekly for better matches
- 48% of dating app users lie about height by 1-2 inches
- Match.com: 65% prefer coffee dates as first meetup
- Plenty of Fish: live streaming views up 300% in 2023
- Zoosk: 75% of messages reference profile details increase responses 30%
- Badoo users send 60 billion messages yearly, emojis boost replies 25%
- Coffee Meets Bagel: 87% dislike one-night stands, prefer quality matches
- HER: 50% prioritize mental health disclosures in bios
- Happn: location-based, 60% message crossed paths multiple times first
- Feeld: 45% list multiple kinks, polyamory up 20%
- EliteSingles: 90% seek educated partners, personality tests mandatory
- 33% of users block profiles daily for unwanted advances
- Tinder: bios under 15 words get 2x matches
- Bumble: 52% women unmatch if no message in 24h
- 67% prefer same religion, 2023 global survey
- SilverSingles: 70% value shared hobbies over looks
- BLK: 80% prefer cultural compatibility
- Chispa: family-oriented bios 35% more matches
- Lex: text-only, 55% reference niche interests
- Thursday: event RSVPs lead to 50% higher meetups
- Pure: anonymous chats, 90% delete after meetup
User Behaviors and Preferences Interpretation
User Demographics
- In 2023, 45.2% of Tinder users in the US were aged 18-24, totaling about 12.5 million users
- Globally, Bumble has 42 million active users as of Q1 2023, with 72% female users in heterosexual matches
- 37% of US adults aged 25-34 have used dating apps, higher than any other age group, per 2022 survey
- Hinge users are 54% male and 46% female, with average age of 29 years in 2023
- 28% of dating app users in the UK are over 45 years old, up from 19% in 2019
- Match.com users have a median income of $75,000, with 40% holding college degrees, 2023 data
- 51% of OkCupid users identify as liberal politically, compared to 29% conservative, per 2022 analysis
- eHarmony users are 52% women, predominantly aged 30-49, with 70% seeking marriage
- Plenty of Fish has 150 million registered users worldwide, 60% under 35, as of 2023
- 22% of Grindr users are in relationships but using the app, per 2021 Kinsey Institute study
- HER app users are 95% LGBTQ+ women, average age 26, with 1.5 million downloads in 2023
- 34% of dating app users in India are aged 25-34, fastest growing segment, 2023 Statista
- EliteSingles users have 85% with above-average education, median age 37
- 41% of US dating app users are parents, per 2022 Pew Research
- Zoosk has 40 million users, 48% male, with strong presence in 80 countries, 2023
- 19% of Feeld users identify as non-binary, higher than mainstream apps, 2023 data
- Brazilian dating app users: 55% female on Happn, average age 28
- 62% of Coffee Meets Bagel users are Asian American, median age 30
- Lex app for queer users: 70% under 30, 60% non-binary or trans, 2023
- 27% of OurTime users (over 50) report higher satisfaction rates
- SilverSingles: 80% users over 50, 55% female, seeking serious relationships
- 35% of dating app users in Australia are university graduates, per Finder 2023
- Tantan (China): 300 million users, 60% aged 18-30
- 48% of Badoo users are Gen Z, with high engagement in Europe, 2023
- Pure app: 70% users seek casual encounters, average age 25
- 29% of US dating app users earn over $100k, skewed male
- Thursday app: 50% London-based, 65% under 35, weekly active users
- 40% of BLK users (Black singles) are aged 25-34
- Chispa (Latino): 55% bilingual users, median age 29, 2023
- 33% of dating app users worldwide are from urban areas over 1M pop
User Demographics Interpretation
Sources & References
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