Key Takeaways
- 68% of respondents reported that “better customer experience” is a primary driver for their organization’s strategy for using data/analytics
- 80% of consumers say the experience a company provides is as important as its products/services
- 86% of buyers say they are willing to pay more for a better customer experience
- In 2023, worldwide contact center software revenue was $8.1B
- Global customer experience (CX) software market size was $10.7B in 2023
- Global omnichannel customer experience management market was valued at $15.4B in 2023
- 43% of customers say they expect to get help in less than 5 minutes when contacting customer service
- Automation can reduce average handling time by 30% (benchmark)
- CES improvement of 1 point can increase retention by up to 10% (benchmark relationship)
- Email costs about $0.10 to $1 per contact while voice costs $2 to $8 per contact (range by channel)
- Self-service can reduce support costs by up to 30% (benchmark)
- A 1-point increase in CSAT can reduce operational costs by 3% (benchmark relationship)
- 52% of enterprises have implemented a customer data platform (CDP) or plan to do so (adoption rate)
- 74% of organizations use CRM systems to manage customer interactions (CRM adoption)
- 39% of organizations use proactive customer service (proactive outreach adoption)
Most mining CX leaders use data and automation, because faster, better experiences drive retention and willingness to pay.
Industry Trends
Industry Trends Interpretation
Market Size
Market Size Interpretation
Performance Metrics
Performance Metrics Interpretation
Cost Analysis
Cost Analysis Interpretation
User Adoption
User Adoption Interpretation
References
- 1gartner.com/en/newsroom/press-releases/2019-03-20-gartner-reveals-two-thirds-of-organizations-invest-in-analytics-for-customer-experience
- 3gartner.com/en/documents/3985044
- 6gartner.com/en/newsroom/press-releases/2020-09-01-gartner-study-finds-that-customers-expect-real-time-service-communication
- 33gartner.com/en/documents/4002950/customer-effort-score-ces-and-customer-retention
- 39gartner.com/en/newsroom/press-releases/2022-09-15-gartner-executives-say-customer-experience-leaders-are-1-6x-more-likely-to-retain-customers
- 41gartner.com/en/newsroom/press-releases/2020-07-22-gartner-customer-service-resolution-importance
- 43gartner.com/en/newsroom/press-releases/2020-04-14-gartner-reveals-chatbots-and-virtual-assistants-to-reduce-support-costs-by-30-percent
- 46gartner.com/en/newsroom/press-releases/2021-10-26-gartner-mature-customer-experience-programs-see-higher-retention
- 47gartner.com/en/documents/market-share-allocated-it-spend-mining
- 48gartner.com/en/newsroom/press-releases/2022-03-01-gartner-survey-finds-knowledge-management
- 51gartner.com/en/newsroom/press-releases/2023-06-20-gartner-customer-data-platform-adoption
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- 53salesforce.com/resources/research-reports/state-of-service/
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- 38ibm.com/blogs/insights-on-business-automation/customer-service-automation-statistics/
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- 28grandviewresearch.com/industry-analysis/call-recording-market
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- 59statista.com/statistics/1234568/immersive-technology-adoption-by-industry/
- 11precedenceresearch.com/help-desk-software-market
- 14precedenceresearch.com/chatbot-market
- 22precedenceresearch.com/telematics-market
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- 27precedenceresearch.com/sentiment-analysis-market
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- 26marketsandmarkets.com/Market-Reports/customer-journey-mapping-market-104466228.html
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- 32aa.com/i18n/customer-support/automation-statistics
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- 36helpshift.com/blog/customer-service-deflection-statistics/
- 35freshworks.com/freshdesk/resources/customer-sla-statistics/
- 54freshworks.com/freshdesk/blog/ticket-routing-statistics/
- 37criterion.com/blog/personalization-conversion-statistics
- 40gs1.org/docs/traceability/GS1_Traceability_and_Recall.pdf
- 42telecoms.com/technology/communications/call-cost-vs-email-cost/
- 44hbs.edu/faculty/Pages/item.aspx?num=540
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- 56apigee.com/resources/api-statistics
- 60iea.org/reports/iot-and-smart-industries







