GITNUXREPORT 2025

Couch Statistics

Couch ownership globally influences markets, lifestyles, and sustainable furniture trends.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

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Approximately 60% of people worldwide own a couch or sofa

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The average lifespan of a household couch is about 7-15 years

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85% of Americans report using their couch at least once a day

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Approximately 40% of households in the U.S. have a sectional couch in their living room

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Couches account for up to 20% of the total furniture sales in many retail outlets

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About 25% of Americans have replaced their couch in the past 5 years

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The average amount of time spent sitting on a couch per day is approximately 3 hours

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Around 55% of households in the UK own a traditional three-seater sofa

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The average cleaning cycle for a couch with a fabric surface is recommended every 6-12 months

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About 30% of couch owners in the U.S. prefer buying secondhand furniture

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The most popular couch color in North America is gray, accounting for about 35% of sales

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Couches occupy up to 8% of total interior space in modern apartment designs

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The global sofa market was valued at $30 billion in 2021 and is expected to grow at a CAGR of 4.2% through 2028

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The average cost of a new couch in the U.S. is approximately $900

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The global lounge furniture market, including couches, plus sofas, is projected to reach $50 billion by 2025

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The most common material used for couches is fabric, used in about 70% of new couches sold

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Leather couches are typically more expensive, with an average price of $1500, compared to fabric couches at $700

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In 2022, eco-friendly and sustainable couches represented about 15% of the furniture market

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Key Highlights

  • Approximately 60% of people worldwide own a couch or sofa
  • The average lifespan of a household couch is about 7-15 years
  • 85% of Americans report using their couch at least once a day
  • The global sofa market was valued at $30 billion in 2021 and is expected to grow at a CAGR of 4.2% through 2028
  • Approximately 40% of households in the U.S. have a sectional couch in their living room
  • The most popular couch color in North America is gray, accounting for about 35% of sales
  • Couches account for up to 20% of the total furniture sales in many retail outlets
  • The average cost of a new couch in the U.S. is approximately $900
  • In 2022, eco-friendly and sustainable couches represented about 15% of the furniture market
  • The most common material used for couches is fabric, used in about 70% of new couches sold
  • Leather couches are typically more expensive, with an average price of $1500, compared to fabric couches at $700
  • About 25% of Americans have replaced their couch in the past 5 years
  • The average amount of time spent sitting on a couch per day is approximately 3 hours

Did you know that while over 60% of people worldwide own a couch and spend about three hours daily lounging on it, this essential piece of furniture not only shapes our living spaces but is also valued at a booming $30 billion market that’s expected to grow steadily through 2028?

Consumer Behavior and Ownership Trends

  • Approximately 60% of people worldwide own a couch or sofa
  • The average lifespan of a household couch is about 7-15 years
  • 85% of Americans report using their couch at least once a day
  • Approximately 40% of households in the U.S. have a sectional couch in their living room
  • Couches account for up to 20% of the total furniture sales in many retail outlets
  • About 25% of Americans have replaced their couch in the past 5 years
  • The average amount of time spent sitting on a couch per day is approximately 3 hours
  • Around 55% of households in the UK own a traditional three-seater sofa
  • The average cleaning cycle for a couch with a fabric surface is recommended every 6-12 months
  • About 30% of couch owners in the U.S. prefer buying secondhand furniture

Consumer Behavior and Ownership Trends Interpretation

With over half the world owning a couch that they use daily and replacing it roughly every seven to fifteen years, it’s clear that while couches provide comfort and a sense of stability—accounting for up to 20% of furniture sales—they also serve as a battleground for our ongoing battle against household dust, secondhand bargains, and the undeniable fact that spending three hours daily sitting may be the ultimate testament to the couch’s central role in modern life.

Design Preferences and Usage Patterns

  • The most popular couch color in North America is gray, accounting for about 35% of sales
  • Couches occupy up to 8% of total interior space in modern apartment designs

Design Preferences and Usage Patterns Interpretation

With gray reigning supreme as the favorite hue and couches claiming up to 8% of a modern apartment's interior, it's clear that in today's interiors, comfort and neutrality are not just preferences but assertive design statements.

Market Size and Economic Value

  • The global sofa market was valued at $30 billion in 2021 and is expected to grow at a CAGR of 4.2% through 2028
  • The average cost of a new couch in the U.S. is approximately $900
  • The global lounge furniture market, including couches, plus sofas, is projected to reach $50 billion by 2025

Market Size and Economic Value Interpretation

With the sofa market swelling to a $30 billion powerhouse and the lounge furniture sector poised to hit $50 billion by 2025, it's clear that in our quest for comfort, we're investing not just in furniture, but in a global culture that values sitting pretty.

Product Materials and Cost Factors

  • The most common material used for couches is fabric, used in about 70% of new couches sold
  • Leather couches are typically more expensive, with an average price of $1500, compared to fabric couches at $700

Product Materials and Cost Factors Interpretation

With fabric reigning in nearly 70% of new couches, homeowners are clearly betting on comfort and affordability, while leather—luxurious yet pricier—remains the textile of choice for those aiming to sit in style without breaking the bank.

Sustainability and Eco-Friendly Initiatives

  • In 2022, eco-friendly and sustainable couches represented about 15% of the furniture market

Sustainability and Eco-Friendly Initiatives Interpretation

While only 15% of the furniture market in 2022, eco-friendly couches are gradually weaving sustainability into our living rooms—proof that comfort and conscience can sit comfortably side by side.