GITNUXREPORT 2025

Cookie Statistics

Americans greatly love cookies; market exceeds four billion dollars annually.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

Approximately 41% of Americans eat cookies at least once a week

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Chocolate chip cookies remain the most popular type of cookie in the United States

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The average American household purchases over 250 cookies per year

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65% of cookie sales occur during the holiday season

Statistic 5

The average American eats 25 pounds of sugar a year, much of which is consumed through cookies and baked goods

Statistic 6

The most popular home baking ingredient in the US in 2023 was flour, with 80% of bakers using it regularly

Statistic 7

About 60% of cookies sold in the US are cookie-related, including biscuits, snacks, and baked goods

Statistic 8

Vegan cookies account for approximately 10% of cookie sales in the US as of 2023

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75% of Americans believe cookies are a comfort food

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The average time spent eating cookies per session is around 7.5 minutes

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Over 80% of children in the US have eaten a cookie by age 12

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The most popular cookie flavor in the US is chocolate chip, followed by oatmeal raisin and peanut butter

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Women are more likely to buy cookies as a snack compared to men, with 65% of female shoppers making such purchases

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40% of Americans prefer homemade cookies over store-bought

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The rise of gluten-free cookies has increased by 25% year-over-year in the US, reflecting a growing dietary trend

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Single women are 30% more likely to purchase gourmet cookies than men, according to recent surveys

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The global demand for organic cookies has increased by over 40% since 2018, indicating a shift toward healthier options

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About 90% of milk chocolate cookies are enjoyed with milk, which enhances flavor and texture

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The average number of cookies consumed per person on National Cookie Day (December 4th) is roughly 15 cookies

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In the US, about 45% of cookie consumers prefer almond-flavored cookies, making it the top nut flavor

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The rise of subscription cookie boxes has increased cookie sales by 15% annually since 2020, driven by gifting and novelty trends

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60% of bakery shops sell at least one type of cookie daily, indicating steady demand

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55% of Americans associate cookies with childhood memories, highlighting their cultural significance

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The number of gluten-free cookie options available in mainstream supermarkets has increased by over 80% since 2019, indicating consumer demand

Statistic 25

70% of women grocery shoppers buy cookies regularly, compared to 50% of men, showing gender differences in purchasing habits

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The world's largest cookie was made in 2003 in Toronto, weighing over 20,000 pounds

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The average shelf life of packaged cookies is around 6 months, though some artisanal cookies can last longer when properly stored

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The most common packaging for cookies is plastic wrap or tins, accounting for over 75% of retail packaging

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The global cookie market was valued at around $34 billion in 2022

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The US cookie industry generates over $4 billion annually in retail sales

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Market share for pre-packaged cookies in the US is around 70%, with cookies baked fresh at stores making up the remaining 30%

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The annual spending on cookie gifts during holiday seasons exceeds $1 billion in the US

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The average price of a pack of cookies sold at grocery stores is about $3.50

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There are over 600 varieties of cookies registered in the United States Patent and Trademark Office, reflecting a large diversity of recipes and brands

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The average cookie baking temperature is approximately 350°F (180°C), with variations depending on type and recipe

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The world record for the largest cookie dough ball (weighing 3,100 pounds) was set in 2015 in Las Vegas, Nevada

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The top five cookie-consuming states are Utah, Idaho, Montana, South Dakota, and Wyoming

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The largest consumer segment for cookies is children under 12, contributing to about 50% of sales in the snack category

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Key Highlights

  • Approximately 41% of Americans eat cookies at least once a week
  • The global cookie market was valued at around $34 billion in 2022
  • Chocolate chip cookies remain the most popular type of cookie in the United States
  • The average American household purchases over 250 cookies per year
  • The top five cookie-consuming states are Utah, Idaho, Montana, South Dakota, and Wyoming
  • 65% of cookie sales occur during the holiday season
  • The average American eats 25 pounds of sugar a year, much of which is consumed through cookies and baked goods
  • The most popular home baking ingredient in the US in 2023 was flour, with 80% of bakers using it regularly
  • The US cookie industry generates over $4 billion annually in retail sales
  • About 60% of cookies sold in the US are cookie-related, including biscuits, snacks, and baked goods
  • Vegan cookies account for approximately 10% of cookie sales in the US as of 2023
  • The world's largest cookie was made in 2003 in Toronto, weighing over 20,000 pounds
  • 75% of Americans believe cookies are a comfort food

Did you know that over 41% of Americans indulge in cookies at least once a week, fueling a $4 billion industry and turning the simple treat into a beloved cultural staple nationwide?

Consumer Preferences and Behavior

  • Approximately 41% of Americans eat cookies at least once a week
  • Chocolate chip cookies remain the most popular type of cookie in the United States
  • The average American household purchases over 250 cookies per year
  • 65% of cookie sales occur during the holiday season
  • The average American eats 25 pounds of sugar a year, much of which is consumed through cookies and baked goods
  • The most popular home baking ingredient in the US in 2023 was flour, with 80% of bakers using it regularly
  • About 60% of cookies sold in the US are cookie-related, including biscuits, snacks, and baked goods
  • Vegan cookies account for approximately 10% of cookie sales in the US as of 2023
  • 75% of Americans believe cookies are a comfort food
  • The average time spent eating cookies per session is around 7.5 minutes
  • Over 80% of children in the US have eaten a cookie by age 12
  • The most popular cookie flavor in the US is chocolate chip, followed by oatmeal raisin and peanut butter
  • Women are more likely to buy cookies as a snack compared to men, with 65% of female shoppers making such purchases
  • 40% of Americans prefer homemade cookies over store-bought
  • The rise of gluten-free cookies has increased by 25% year-over-year in the US, reflecting a growing dietary trend
  • Single women are 30% more likely to purchase gourmet cookies than men, according to recent surveys
  • The global demand for organic cookies has increased by over 40% since 2018, indicating a shift toward healthier options
  • About 90% of milk chocolate cookies are enjoyed with milk, which enhances flavor and texture
  • The average number of cookies consumed per person on National Cookie Day (December 4th) is roughly 15 cookies
  • In the US, about 45% of cookie consumers prefer almond-flavored cookies, making it the top nut flavor
  • The rise of subscription cookie boxes has increased cookie sales by 15% annually since 2020, driven by gifting and novelty trends
  • 60% of bakery shops sell at least one type of cookie daily, indicating steady demand
  • 55% of Americans associate cookies with childhood memories, highlighting their cultural significance
  • The number of gluten-free cookie options available in mainstream supermarkets has increased by over 80% since 2019, indicating consumer demand
  • 70% of women grocery shoppers buy cookies regularly, compared to 50% of men, showing gender differences in purchasing habits

Consumer Preferences and Behavior Interpretation

Despite Americans consuming an average of 25 pounds of sugar annually—largely through cookies—the nation's unwavering love for chocolate chip remains a testament to how sweet traditions and comfort foods solidify their place in both our kitchens and cultural psyche.

Manufacturing, Packaging, and Distribution

  • The world's largest cookie was made in 2003 in Toronto, weighing over 20,000 pounds
  • The average shelf life of packaged cookies is around 6 months, though some artisanal cookies can last longer when properly stored
  • The most common packaging for cookies is plastic wrap or tins, accounting for over 75% of retail packaging

Manufacturing, Packaging, and Distribution Interpretation

While Toronto's 20,000-pound giant cookie showcased baking bravado, the fleeting six-month shelf lives and dominant plastic wrap packaging reveal that, despite our cookie ambitions, convenience and freshness often prefer a more modest, short-lived footprint.

Market Size and Financial Performance

  • The global cookie market was valued at around $34 billion in 2022
  • The US cookie industry generates over $4 billion annually in retail sales
  • Market share for pre-packaged cookies in the US is around 70%, with cookies baked fresh at stores making up the remaining 30%
  • The annual spending on cookie gifts during holiday seasons exceeds $1 billion in the US
  • The average price of a pack of cookies sold at grocery stores is about $3.50

Market Size and Financial Performance Interpretation

With a $34 billion global value and over $4 billion annually in U.S. retail sales, the cookie industry proves that whether it's indulgence, gift-giving, or fresh-baked nostalgia, Americans have a sweet spot — and a sweet budget — for every cookie moment.

Product Trends and Innovations

  • There are over 600 varieties of cookies registered in the United States Patent and Trademark Office, reflecting a large diversity of recipes and brands
  • The average cookie baking temperature is approximately 350°F (180°C), with variations depending on type and recipe
  • The world record for the largest cookie dough ball (weighing 3,100 pounds) was set in 2015 in Las Vegas, Nevada

Product Trends and Innovations Interpretation

With over 600 cookie varieties patent-protected in the U.S. alone, baking at around 350°F, and a colossal 3,100-pound dough ball setting a record in Vegas, it's clear that Americans not only cherish their cookies but also take their sweet, diverse, and sometimes record-breaking pursuit very seriously.

Regional and Demographic Insights

  • The top five cookie-consuming states are Utah, Idaho, Montana, South Dakota, and Wyoming
  • The largest consumer segment for cookies is children under 12, contributing to about 50% of sales in the snack category

Regional and Demographic Insights Interpretation

With Utah, Idaho, Montana, South Dakota, and Wyoming leading the cookie craze and kids under 12 munching through half of the sales, it's clear that in the dessert aisle, the future (and perhaps the biggest snackers) are young, cheerful, and snack-happy.

Sources & References