GITNUXREPORT 2026

Consumer Packaged Goods Industry Statistics

The global CPG market is steadily growing and increasingly focused on sustainability.

Alexander Schmidt

Research Analyst specializing in technology and digital transformation trends.

First published: Feb 13, 2026

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Statistic 1

Procter & Gamble reported $82 billion in global CPG revenue for fiscal year 2023.

Statistic 2

Unilever's CPG sales reached €60.1 billion in 2023, with 4.5% underlying growth.

Statistic 3

Nestlé's CPG revenue was CHF 93 billion in 2023, led by pet care and coffee segments.

Statistic 4

Coca-Cola's global beverage CPG sales hit $45.8 billion in 2023.

Statistic 5

PepsiCo generated $91.5 billion in CPG revenue in 2023, with snacks up 9%.

Statistic 6

Colgate-Palmolive's worldwide CPG sales were $19.5 billion in 2023.

Statistic 7

Kimberly-Clark's CPG net sales reached $20.4 billion in 2023.

Statistic 8

Reckitt Benckiser reported £14.6 billion in CPG turnover for 2023.

Statistic 9

General Mills' CPG net sales were $20.1 billion in fiscal 2024 (ending May 2023).

Statistic 10

Kellogg's CPG sales totaled $15.3 billion in 2023 before spin-off.

Statistic 11

Johnson & Johnson's CPG revenue was $22.5 billion in 2023 from consumer health.

Statistic 12

Mondelez International reported $36 billion in CPG sales for 2023.

Statistic 13

Danone's CPG sales reached €27.6 billion in 2023, with essential dairy up 5%.

Statistic 14

Estée Lauder's CPG beauty sales were $15.9 billion in fiscal 2023.

Statistic 15

Clorox Company's CPG net sales hit $7.4 billion in fiscal 2023.

Statistic 16

Hormel Foods CPG revenue was $12.1 billion in fiscal 2023.

Statistic 17

Church & Dwight's CPG sales reached $5.8 billion in 2023.

Statistic 18

Edgewell Personal Care CPG sales were $2.3 billion in fiscal 2023.

Statistic 19

Campbell Soup Company's CPG sales totaled $9.4 billion in fiscal 2023.

Statistic 20

62% of global consumers in 2023 reported increasing their purchases of sustainable CPG products.

Statistic 21

78% of U.S. shoppers in 2023 prioritized health and wellness attributes in CPG purchases.

Statistic 22

Plant-based food sales in CPG grew 27% year-over-year in 2023, reaching $8.1 billion in the U.S.

Statistic 23

45% of millennials in 2023 preferred CPG brands with transparent sourcing practices.

Statistic 24

Online grocery shopping for CPG items increased by 15% among Gen Z in 2023.

Statistic 25

71% of consumers worldwide in 2023 were willing to pay a premium for eco-friendly CPG packaging.

Statistic 26

Impulse buying of snacks in CPG dropped 8% in 2023 due to inflation pressures.

Statistic 27

56% of parents in 2023 sought allergen-free CPG products for children.

Statistic 28

Subscription models for CPG grew 22% in adoption among U.S. consumers in 2023.

Statistic 29

39% of consumers in 2023 switched to cheaper CPG alternatives due to economic uncertainty.

Statistic 30

67% of consumers aged 18-34 in 2023 discovered CPG products via social media.

Statistic 31

Value-seeking behavior led 52% of CPG shoppers to trade down in 2023.

Statistic 32

Functional beverages in CPG saw 12% consumption increase among adults in 2023.

Statistic 33

61% of women in 2023 prioritized clean-label CPG ingredients.

Statistic 34

Home delivery for CPG groceries rose to 22% of total U.S. sales in 2023.

Statistic 35

49% of Boomers in 2023 stuck to traditional CPG brands despite inflation.

Statistic 36

Ethnic food CPG purchases surged 14% among diverse U.S. households in 2023.

Statistic 37

Mood-boosting CPG snacks gained 18% market penetration in 2023.

Statistic 38

44% of consumers boycotted CPG brands over ethical issues in 2023.

Statistic 39

The global consumer packaged goods (CPG) market size was valued at approximately $2.2 trillion in 2023 and is projected to reach $2.9 trillion by 2030, growing at a CAGR of 4.1%.

Statistic 40

In 2023, North America accounted for 35% of the global CPG market revenue, totaling over $770 billion.

Statistic 41

The Asia-Pacific CPG market grew by 6.2% in 2023, driven by rising disposable incomes in China and India.

Statistic 42

Europe's CPG sector saw a market value of $650 billion in 2022, with a projected CAGR of 3.5% through 2028.

Statistic 43

The U.S. CPG market reached $1.1 trillion in retail sales in 2023, up 2.8% from 2022.

Statistic 44

Private label CPG products captured 18.5% of U.S. market share in 2023, generating $250 billion in sales.

Statistic 45

E-commerce accounted for 14.2% of global CPG sales in 2023, up from 11.5% in 2022.

Statistic 46

The beauty and personal care segment within CPG grew to $580 billion globally in 2023.

Statistic 47

Household cleaning products in CPG reached $140 billion worldwide in 2023.

Statistic 48

Food and beverage CPG category dominated with 55% of global market share in 2023, valued at $1.2 trillion.

Statistic 49

The global consumer packaged goods (CPG) market is expected to grow at a CAGR of 5.2% from 2024 to 2030, reaching $3.1 trillion.

Statistic 50

Latin America's CPG market value stood at $450 billion in 2023, with Brazil contributing 40%.

Statistic 51

Middle East and Africa CPG growth rate was 7.1% in 2023, fueled by urbanization.

Statistic 52

U.S. organic CPG sales hit $67 billion in 2023, up 4% YoY.

Statistic 53

Premium CPG segments grew 8.3% globally in 2023 despite economic slowdown.

Statistic 54

Health & wellness CPG subcategory reached $1.5 trillion worldwide in 2023.

Statistic 55

Over-the-counter (OTC) drugs in CPG generated $150 billion in 2023.

Statistic 56

Baby care CPG products market was $120 billion globally in 2023.

Statistic 57

Oral care CPG segment valued at $45 billion in 2023.

Statistic 58

Global CPG supply chain disruptions cost the industry $1.5 trillion in lost revenue from 2020-2023.

Statistic 59

68% of CPG companies in 2023 reported inventory shortages due to logistics issues.

Statistic 60

Average CPG lead time increased by 25% globally in 2023 compared to 2019.

Statistic 61

42% of CPG firms invested in AI for supply chain optimization in 2023.

Statistic 62

Raw material costs for CPG packaging rose 18% year-over-year in 2023.

Statistic 63

55% of CPG supply chains shifted to nearshoring in 2023 to mitigate risks.

Statistic 64

Digital twins adoption in CPG supply chains reached 30% of large firms in 2023.

Statistic 65

CPG logistics costs as percentage of revenue averaged 8.2% in 2023.

Statistic 66

Blockchain implementation for CPG traceability grew to 22% adoption in 2023.

Statistic 67

73% of CPG manufacturers faced labor shortages in warehousing in 2023.

Statistic 68

76% of CPG supply chains experienced delays averaging 4 days in 2023.

Statistic 69

CPG freight costs increased 12% globally due to fuel prices in 2023.

Statistic 70

51% of CPG executives prioritized supply chain visibility tech in 2023.

Statistic 71

Pallet utilization in CPG warehouses improved 11% with automation in 2023.

Statistic 72

Supplier diversification reduced CPG single-source dependency by 19% in 2023.

Statistic 73

IoT sensors in CPG cold chains covered 40% of perishable goods in 2023.

Statistic 74

CPG returns management costs averaged 4.5% of sales in e-commerce 2023.

Statistic 75

Robotic picking in CPG fulfillment centers reached 25% automation rate in 2023.

Statistic 76

Tariff impacts added 3-5% to CPG import costs in 2023.

Statistic 77

89% of CPG companies committed to net-zero emissions by 2050 in 2023.

Statistic 78

Recycled content in CPG plastic packaging reached 12% globally in 2023.

Statistic 79

CPG water usage per unit produced dropped 15% industry-wide from 2018-2023.

Statistic 80

47% of new CPG product launches in 2023 featured sustainable claims.

Statistic 81

Plant-based alternatives in CPG dairy grew 21% in sales volume in 2023.

Statistic 82

CPG carbon footprint reduction averaged 22% for top 100 firms since 2015, reported in 2023.

Statistic 83

Biodegradable packaging adoption in CPG hit 28% for premium brands in 2023.

Statistic 84

65% of CPG R&D budgets in 2023 allocated to sustainable innovations.

Statistic 85

Zero-waste CPG pilots expanded to 35% of Fortune 500 CPG firms in 2023.

Statistic 86

CPG Scope 3 emissions reporting compliance hit 82% for large firms in 2023.

Statistic 87

Upcycled ingredients in CPG products increased 35% in launches 2023.

Statistic 88

Energy-efficient manufacturing saved CPG industry $10 billion in 2023.

Statistic 89

Regenerative agriculture initiatives covered 15% of CPG crop sourcing in 2023.

Statistic 90

Water-neutral factories achieved by 12% of CPG plants in 2023.

Statistic 91

Compostable CPG packaging market grew to $25 billion in 2023.

Statistic 92

AI-driven product formulation reduced CPG waste by 18% in R&D 2023.

Statistic 93

Fair trade certification covered 22% of CPG coffee and cocoa in 2023.

Statistic 94

Renewable energy usage in CPG facilities reached 45% average in 2023.

1/94

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Hold onto your shopping carts, because the consumer packaged goods industry is not just surviving but dynamically transforming, as evidenced by its staggering $2.2 trillion valuation, the 71% of consumers willing to pay a premium for sustainability, and the supply chains investing billions in AI and eco-friendly innovations to meet our rapidly evolving demands.

Key Takeaways

The global consumer packaged goods (CPG) market size was valued at approximately $2.2 trillion in 2023 and is projected to reach $2.9 trillion by 2030, growing at a CAGR of 4.1%.
In 2023, North America accounted for 35% of the global CPG market revenue, totaling over $770 billion.
The Asia-Pacific CPG market grew by 6.2% in 2023, driven by rising disposable incomes in China and India.
62% of global consumers in 2023 reported increasing their purchases of sustainable CPG products.
78% of U.S. shoppers in 2023 prioritized health and wellness attributes in CPG purchases.
Plant-based food sales in CPG grew 27% year-over-year in 2023, reaching $8.1 billion in the U.S.
Procter & Gamble reported $82 billion in global CPG revenue for fiscal year 2023.
Unilever's CPG sales reached €60.1 billion in 2023, with 4.5% underlying growth.
Nestlé's CPG revenue was CHF 93 billion in 2023, led by pet care and coffee segments.
Global CPG supply chain disruptions cost the industry $1.5 trillion in lost revenue from 2020-2023.
68% of CPG companies in 2023 reported inventory shortages due to logistics issues.
Average CPG lead time increased by 25% globally in 2023 compared to 2019.
89% of CPG companies committed to net-zero emissions by 2050 in 2023.
Recycled content in CPG plastic packaging reached 12% globally in 2023.
CPG water usage per unit produced dropped 15% industry-wide from 2018-2023.

The global CPG market is steadily growing and increasingly focused on sustainability.

Brand Performance

Procter & Gamble reported $82 billion in global CPG revenue for fiscal year 2023.
Unilever's CPG sales reached €60.1 billion in 2023, with 4.5% underlying growth.
Nestlé's CPG revenue was CHF 93 billion in 2023, led by pet care and coffee segments.
Coca-Cola's global beverage CPG sales hit $45.8 billion in 2023.
PepsiCo generated $91.5 billion in CPG revenue in 2023, with snacks up 9%.
Colgate-Palmolive's worldwide CPG sales were $19.5 billion in 2023.
Kimberly-Clark's CPG net sales reached $20.4 billion in 2023.
Reckitt Benckiser reported £14.6 billion in CPG turnover for 2023.
General Mills' CPG net sales were $20.1 billion in fiscal 2024 (ending May 2023).
Kellogg's CPG sales totaled $15.3 billion in 2023 before spin-off.
Johnson & Johnson's CPG revenue was $22.5 billion in 2023 from consumer health.
Mondelez International reported $36 billion in CPG sales for 2023.
Danone's CPG sales reached €27.6 billion in 2023, with essential dairy up 5%.
Estée Lauder's CPG beauty sales were $15.9 billion in fiscal 2023.
Clorox Company's CPG net sales hit $7.4 billion in fiscal 2023.
Hormel Foods CPG revenue was $12.1 billion in fiscal 2023.
Church & Dwight's CPG sales reached $5.8 billion in 2023.
Edgewell Personal Care CPG sales were $2.3 billion in fiscal 2023.
Campbell Soup Company's CPG sales totaled $9.4 billion in fiscal 2023.

Brand Performance Interpretation

The sheer scale of these numbers reveals that humanity's collective household is essentially a high-stakes, multi-trillion-dollar group project in feeding, cleaning, caffeinating, and occasionally beautifying itself.

Consumer Trends

62% of global consumers in 2023 reported increasing their purchases of sustainable CPG products.
78% of U.S. shoppers in 2023 prioritized health and wellness attributes in CPG purchases.
Plant-based food sales in CPG grew 27% year-over-year in 2023, reaching $8.1 billion in the U.S.
45% of millennials in 2023 preferred CPG brands with transparent sourcing practices.
Online grocery shopping for CPG items increased by 15% among Gen Z in 2023.
71% of consumers worldwide in 2023 were willing to pay a premium for eco-friendly CPG packaging.
Impulse buying of snacks in CPG dropped 8% in 2023 due to inflation pressures.
56% of parents in 2023 sought allergen-free CPG products for children.
Subscription models for CPG grew 22% in adoption among U.S. consumers in 2023.
39% of consumers in 2023 switched to cheaper CPG alternatives due to economic uncertainty.
67% of consumers aged 18-34 in 2023 discovered CPG products via social media.
Value-seeking behavior led 52% of CPG shoppers to trade down in 2023.
Functional beverages in CPG saw 12% consumption increase among adults in 2023.
61% of women in 2023 prioritized clean-label CPG ingredients.
Home delivery for CPG groceries rose to 22% of total U.S. sales in 2023.
49% of Boomers in 2023 stuck to traditional CPG brands despite inflation.
Ethnic food CPG purchases surged 14% among diverse U.S. households in 2023.
Mood-boosting CPG snacks gained 18% market penetration in 2023.
44% of consumers boycotted CPG brands over ethical issues in 2023.

Consumer Trends Interpretation

Today's consumer is caught in a tug-of-war between aspirational values like sustainability and wellness, and the pragmatic realities of inflation and convenience, creating a market that is both ethically ambitious and economically anxious.

Market Size & Growth

The global consumer packaged goods (CPG) market size was valued at approximately $2.2 trillion in 2023 and is projected to reach $2.9 trillion by 2030, growing at a CAGR of 4.1%.
In 2023, North America accounted for 35% of the global CPG market revenue, totaling over $770 billion.
The Asia-Pacific CPG market grew by 6.2% in 2023, driven by rising disposable incomes in China and India.
Europe's CPG sector saw a market value of $650 billion in 2022, with a projected CAGR of 3.5% through 2028.
The U.S. CPG market reached $1.1 trillion in retail sales in 2023, up 2.8% from 2022.
Private label CPG products captured 18.5% of U.S. market share in 2023, generating $250 billion in sales.
E-commerce accounted for 14.2% of global CPG sales in 2023, up from 11.5% in 2022.
The beauty and personal care segment within CPG grew to $580 billion globally in 2023.
Household cleaning products in CPG reached $140 billion worldwide in 2023.
Food and beverage CPG category dominated with 55% of global market share in 2023, valued at $1.2 trillion.
The global consumer packaged goods (CPG) market is expected to grow at a CAGR of 5.2% from 2024 to 2030, reaching $3.1 trillion.
Latin America's CPG market value stood at $450 billion in 2023, with Brazil contributing 40%.
Middle East and Africa CPG growth rate was 7.1% in 2023, fueled by urbanization.
U.S. organic CPG sales hit $67 billion in 2023, up 4% YoY.
Premium CPG segments grew 8.3% globally in 2023 despite economic slowdown.
Health & wellness CPG subcategory reached $1.5 trillion worldwide in 2023.
Over-the-counter (OTC) drugs in CPG generated $150 billion in 2023.
Baby care CPG products market was $120 billion globally in 2023.
Oral care CPG segment valued at $45 billion in 2023.

Market Size & Growth Interpretation

Despite its colossal size and steady march towards $3 trillion, the CPG industry reveals a fascinatingly fractured personality: a predictable, food-dominated Goliath in mature markets is being simultaneously challenged by digital shelves, private-label upstarts, and a wellness-obsessed, premium-seeking global consumer whose spending habits are anything but packaged.

Supply Chain & Operations

Global CPG supply chain disruptions cost the industry $1.5 trillion in lost revenue from 2020-2023.
68% of CPG companies in 2023 reported inventory shortages due to logistics issues.
Average CPG lead time increased by 25% globally in 2023 compared to 2019.
42% of CPG firms invested in AI for supply chain optimization in 2023.
Raw material costs for CPG packaging rose 18% year-over-year in 2023.
55% of CPG supply chains shifted to nearshoring in 2023 to mitigate risks.
Digital twins adoption in CPG supply chains reached 30% of large firms in 2023.
CPG logistics costs as percentage of revenue averaged 8.2% in 2023.
Blockchain implementation for CPG traceability grew to 22% adoption in 2023.
73% of CPG manufacturers faced labor shortages in warehousing in 2023.
76% of CPG supply chains experienced delays averaging 4 days in 2023.
CPG freight costs increased 12% globally due to fuel prices in 2023.
51% of CPG executives prioritized supply chain visibility tech in 2023.
Pallet utilization in CPG warehouses improved 11% with automation in 2023.
Supplier diversification reduced CPG single-source dependency by 19% in 2023.
IoT sensors in CPG cold chains covered 40% of perishable goods in 2023.
CPG returns management costs averaged 4.5% of sales in e-commerce 2023.
Robotic picking in CPG fulfillment centers reached 25% automation rate in 2023.
Tariff impacts added 3-5% to CPG import costs in 2023.

Supply Chain & Operations Interpretation

After absorbing a trillion-dollar gut punch, the CPG industry is responding to its supply chain woes by frantically chasing digital solutions and localizing operations, though it's still getting slapped by rising costs, labor shortages, and stubborn delays at every turn.

Sustainability & Innovation

89% of CPG companies committed to net-zero emissions by 2050 in 2023.
Recycled content in CPG plastic packaging reached 12% globally in 2023.
CPG water usage per unit produced dropped 15% industry-wide from 2018-2023.
47% of new CPG product launches in 2023 featured sustainable claims.
Plant-based alternatives in CPG dairy grew 21% in sales volume in 2023.
CPG carbon footprint reduction averaged 22% for top 100 firms since 2015, reported in 2023.
Biodegradable packaging adoption in CPG hit 28% for premium brands in 2023.
65% of CPG R&D budgets in 2023 allocated to sustainable innovations.
Zero-waste CPG pilots expanded to 35% of Fortune 500 CPG firms in 2023.
CPG Scope 3 emissions reporting compliance hit 82% for large firms in 2023.
Upcycled ingredients in CPG products increased 35% in launches 2023.
Energy-efficient manufacturing saved CPG industry $10 billion in 2023.
Regenerative agriculture initiatives covered 15% of CPG crop sourcing in 2023.
Water-neutral factories achieved by 12% of CPG plants in 2023.
Compostable CPG packaging market grew to $25 billion in 2023.
AI-driven product formulation reduced CPG waste by 18% in R&D 2023.
Fair trade certification covered 22% of CPG coffee and cocoa in 2023.
Renewable energy usage in CPG facilities reached 45% average in 2023.

Sustainability & Innovation Interpretation

It appears the CPG industry has finally discovered that saving the planet isn't just good PR—it's also surprisingly good for the bottom line, as evidenced by their collective sprint toward ambitious pledges, marginal material progress, and the occasional billion-dollar efficiency saving.

Sources & References

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