Three quarters of consumer insights professionals rely on AI tools each day. Nielsen holds roughly 12 percent of global market share while Kantar follows at 10.5 percent. The remaining statistics detail company positions, demographic patterns, technology adoption rates, and market size.
Key Takeaways
- Nielsen holds approximately 12% market share in global consumer insights in 2023.
- Kantar commands 10.5% of the consumer insights market revenue worldwide in 2023.
- Ipsos captures 8.2% share in the consumer insights industry as of 2023.
- 68% of millennials prefer brands using personalized insights-driven marketing.
- 73% of Gen Z consumers expect real-time personalization from insights.
- Women account for 52% of online shopping influenced by insights data.
- By 2030, 60% of consumer insights will be AI-automated.
- Privacy-first insights will dominate 75% of strategies by 2028.
- Metaverse consumer testing projected to grow 40% annually to 2030.
- The global consumer insights market was valued at USD 12.5 billion in 2022 and is projected to reach USD 22.3 billion by 2030, growing at a CAGR of 7.6%.
- In 2023, North America accounted for 38% of the global consumer insights market revenue, driven by advanced analytics adoption.
- The Asia-Pacific consumer insights market is expected to grow at the highest CAGR of 9.2% from 2023 to 2030 due to rising disposable incomes.
- 75% of consumer insights professionals use AI tools daily in 2023.
- 62% of firms adopted cloud-based consumer insights platforms by 2023.
- Machine learning usage in consumer insights rose to 58% in 2023 from 42% in 2021.
AI driven personalization and automation are reshaping consumer insights, with global spending climbing and AI adoption rising fast.
Related reading
02 · Category
Consumer Demographics30 stats
01
68% of millennials prefer brands using personalized insights-driven marketing.
02
73% of Gen Z consumers expect real-time personalization from insights.
03
Women account for 52% of online shopping influenced by insights data.
04
61% of Boomers value sustainability insights in purchase decisions 2023.
05
Urban consumers represent 67% of digital insights engagement globally.
06
55% of low-income households respond to price sensitivity insights.
07
Hispanic consumers in U.S. drive 18% growth in ethnic insights demand.
08
49% of parents prioritize child safety insights in brand loyalty.
09
LGBTQ+ consumers seek 72% more inclusive insights representation.
10
Rural consumers show 34% higher loyalty to local brand insights.
11
66% of high-income earners engage with luxury insights content.
12
Students (18-24) represent 28% of social media insights participants.
13
59% of seniors over 65 use voice search influenced by insights.
14
African American consumers influence 15% of beauty insights market.
15
71% of working professionals value work-life balance insights.
16
Gamers (25%) drive esports consumer insights spending growth.
17
54% of eco-conscious consumers boycott non-transparent brands.
18
Middle-aged (35-54) cohort spends 40% more on health insights.
19
62% of single households prioritize convenience insights.
20
Asian consumers in U.S. lead premium product insights demand at 22%.
21
48% of freelancers seek gig economy tailored insights.
22
Retirees engage 39% more with financial wellness insights.
23
65% of fitness enthusiasts follow personalized nutrition insights.
24
Immigrants represent 26% of multicultural insights focus groups.
25
57% of pet owners treat pets as family in insights surveys.
26
Young professionals (25-34) show 70% social commerce adoption.
27
51% of disabled consumers demand accessibility insights.
28
Empty nesters increase travel insights engagement by 31%.
29
63% of vegans influence plant-based food insights market.
30
Blue-collar workers value durability insights 58% higher.
Interpretation
Consumer Demographics Interpretation
Everyone, everywhere, demands that brands see them not as a data point but as a person, proving that the only insight that truly matters is that we’re all uniquely, and often vocally, ourselves.
03 · Category
Future Projections and Trends30 stats
01
By 2030, 60% of consumer insights will be AI-automated.
02
Privacy-first insights will dominate 75% of strategies by 2028.
03
Metaverse consumer testing projected to grow 40% annually to 2030.
04
Zero-party data will comprise 50% of insights sources by 2027.
05
85% of insights will integrate Web3 technologies by 2032.
06
Sustainability insights demand to rise 55% by 2027.
07
Hyper-personalization via insights to reach 90% adoption by 2030.
08
Global consumer insights market to hit USD 35 billion by 2028.
09
Neuromarketing to account for 20% of insights budgets by 2030.
10
Continuous listening platforms to grow at 25% CAGR to 2030.
11
70% reduction in traditional surveys by 2030 via AI alternatives.
12
Cross-device insights tracking at 95% accuracy by 2027.
13
Emotional AI in consumer insights to surge 300% by 2028.
14
Decentralized insights marketplaces to emerge by 2026.
15
80% of insights from passive data sources by 2030.
16
Predictive consumer journeys to improve retention by 40% by 2027.
17
Asia-Pacific to hold 40% global insights market by 2030.
18
Quantum analytics to cut insights processing time 90% by 2035.
19
Collaborative AI-human insights teams standard by 2028.
20
65% growth in healthtech consumer insights by 2030.
21
Voice commerce insights to drive 30% sales lift by 2027.
22
ESG insights mandatory for 90% brands by 2030.
23
Global brain-computer interface insights pilots by 2032.
24
50% of insights budgets to GenAI by 2027.
25
Phygital experiences to redefine 60% consumer research by 2028.
26
Real-time global insights networks by 2026.
27
75% decline in focus groups via virtual alternatives by 2030.
28
Consumer avatars for insights simulation standard by 2029.
29
95% privacy compliance automation in insights by 2027.
30
Space tourism consumer insights emerging by 2035.
Interpretation
Future Projections and Trends Interpretation
The future of consumer insights is a deeply personal, privacy-conscious, and exponentially faster landscape where we'll know you better than your mother, thanks to a blend of artificial intelligence, metaverse simulations, and your own willingly-shared data, all while trying to ethically figure out what you want before you even know it yourself.
More related reading
04 · Category
Market Size and Growth30 stats
01
The global consumer insights market was valued at USD 12.5 billion in 2022 and is projected to reach USD 22.3 billion by 2030, growing at a CAGR of 7.6%.
02
In 2023, North America accounted for 38% of the global consumer insights market revenue, driven by advanced analytics adoption.
03
The Asia-Pacific consumer insights market is expected to grow at the highest CAGR of 9.2% from 2023 to 2030 due to rising disposable incomes.
04
Consumer insights software market size reached USD 8.4 billion in 2023, with a forecasted CAGR of 14.5% through 2032.
05
Europe held 30% market share in consumer insights in 2022, fueled by stringent data privacy regulations like GDPR.
06
The U.S. consumer insights industry generated over USD 4.8 billion in revenue in 2023.
07
Digital consumer insights segment grew by 22% YoY in 2023, comprising 45% of total market.
08
Latin America consumer insights market expanded by 12% in 2022, reaching USD 1.2 billion.
09
By 2025, AI-driven consumer insights are expected to account for 35% of market growth.
10
Global consumer insights spending increased 15% in 2023 to USD 15.2 billion.
11
Mobile analytics in consumer insights grew 28% in 2023, valued at USD 3.1 billion.
12
The consumer insights market in China reached USD 2.8 billion in 2023, with 18% CAGR projected.
13
Post-pandemic recovery boosted consumer insights market by 11% globally in 2022.
14
B2C segment dominates consumer insights with 62% market share in 2023.
15
Retail sector allocated 25% of consumer insights budgets in 2023, totaling USD 3.75 billion.
16
FMCG industry consumer insights spend hit USD 4.2 billion in 2023.
17
Social media analytics sub-market grew to USD 2.9 billion in 2023 at 20% CAGR.
18
The Middle East consumer insights market is projected to grow at 8.5% CAGR to 2030.
19
Online surveys contributed 40% to consumer insights data collection in 2023.
20
Enterprise segment in consumer insights market valued at USD 9.8 billion in 2023.
21
India’s consumer insights market expanded 16% YoY to USD 850 million in 2023.
22
Voice of Customer (VoC) analytics market within insights reached USD 1.7 billion in 2023.
23
Cloud-based consumer insights solutions grew 25% to USD 5.6 billion in 2023.
24
Automotive consumer insights spend increased 13% to USD 1.1 billion in 2023.
25
Brazil consumer insights market size was USD 650 million in 2023, CAGR 10%.
26
Sentiment analysis tools market hit USD 4.5 billion in 2023 for consumer insights.
27
Healthcare sector insights market grew to USD 2.3 billion in 2023.
28
Gen Z-focused consumer insights spending rose 30% in 2023.
29
E-commerce insights segment valued at USD 3.4 billion in 2023, 19% growth.
30
Global consumer insights market CAGR averaged 8.1% from 2018-2023.
Interpretation
Market Size and Growth Interpretation
As we race toward a $22 billion crystal ball industry, companies are frantically investing in every digital whisper and AI-powered hunch to decode the modern consumer, proving that while guessing is free, truly knowing what people want is now a multi-billion-dollar obsession.
05 · Category
Technology Adoption30 stats
01
75% of consumer insights professionals use AI tools daily in 2023.
02
62% of firms adopted cloud-based consumer insights platforms by 2023.
03
Machine learning usage in consumer insights rose to 58% in 2023 from 42% in 2021.
04
81% of insights teams use big data analytics for consumer behavior in 2023.
05
Predictive analytics adoption hit 67% among large enterprises in 2023.
06
55% of consumer insights involve real-time data processing in 2023.
07
NLP tools are used by 49% of insights professionals for sentiment analysis 2023.
08
72% adoption rate of mobile ethnography in consumer insights by 2023.
09
IoT data integration in consumer insights reached 41% usage in 2023.
10
64% of firms use automation for survey deployment in insights 2023.
11
Blockchain for consumer data privacy adopted by 23% in 2023.
12
VR/AR for consumer testing used by 19% of innovators in 2023.
13
88% of insights rely on multi-channel data sources in 2023.
14
Edge computing in real-time insights adopted by 34% in 2023.
15
76% use API integrations for insights platforms in 2023.
16
Generative AI tools integrated by 29% for insights generation 2023.
17
Zero-party data collection tech used by 53% in 2023.
18
Computer vision for consumer behavior analysis at 27% adoption 2023.
19
69% employ low-code/no-code tools for insights dashboards 2023.
20
Federated learning for privacy-preserving insights at 15% in 2023.
21
82% of global brands use AI for consumer insights analysis in 2024.
22
Neuromarketing tools adopted by 12% of consumer insights firms 2023.
23
91% integration of CRM data with insights platforms in 2023.
24
Quantum computing pilots in insights by 2% leading firms 2023.
25
45% use geospatial analytics for location-based insights 2023.
26
Biometric data analysis in consumer testing at 8% adoption 2023.
27
37% of Asia-Pacific insights firms use 5G-enabled data collection 2023.
28
Synthetic data generation tools used by 21% for insights 2023.
29
56% adoption of conversational AI chatbots for insights gathering.
30
North America leads with 45% AI adoption in consumer insights 2023.
Interpretation
Technology Adoption Interpretation
The consumer insights industry has become a frenzied orchestra of data, where three-quarters of professionals now conduct with AI batons, a chorus of machines hums predictions, and nearly everyone is listening on every channel, yet they're still whispering sweet nothings to your privacy through blockchain and federated learning.
Reference
Cite This Report
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APA
Helena Kowalczyk. (2026, February 13). Consumer Insights Industry Statistics. Gitnux. https://gitnux.org/consumer-insights-industry-statistics
MLA
Helena Kowalczyk. "Consumer Insights Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/consumer-insights-industry-statistics.
Chicago
Helena Kowalczyk. 2026. "Consumer Insights Industry Statistics." Gitnux. https://gitnux.org/consumer-insights-industry-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level