GITNUXREPORT 2026

Consumer Behavior Statistics

Consumers increasingly make impulse buys influenced by personalization and convenience.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Statistic 1

73% of loyal customers spend up to 67% more than new customers, according to a 2022 Bain & Company study

Statistic 2

Brand trust scores rose 12% for companies with transparent sustainability practices in 2023, per Edelman Trust Barometer

Statistic 3

Repeat purchase rate for subscription services averages 78% for brands with personalized recommendations

Statistic 4

89% of consumers switch brands if loyalty programs are poor, per 2023 Bond Loyalty Report

Statistic 5

Net Promoter Scores (NPS) above 50 correlate with 20-30% higher retention rates

Statistic 6

84% of consumers say personalized experiences make them more loyal, per Epsilon study

Statistic 7

91% of dissatisfied customers won't return, impacting lifetime value by 25%

Statistic 8

Referral programs boost loyalty by 16%, with 92% trusting peer recommendations

Statistic 9

Emotional connections with brands lead to 306% more lifetime value

Statistic 10

88% of consumers prioritize customer service for repeat business

Statistic 11

Personalized emails improve open rates by 29%, click-through by 41%

Statistic 12

95% of consumers read instructions post-purchase, affecting satisfaction

Statistic 13

Word-of-mouth drives 20-50% purchases, trusted over ads

Statistic 14

Community forums boost loyalty by 23%, per Harvard study

Statistic 15

Guarantees like free returns build 97% trust

Statistic 16

Post-purchase surveys recover 15% lost customers

Statistic 17

83% of high-income consumers value exclusivity

Statistic 18

Transparent pricing retains 89% customers

Statistic 19

Empathy in service recovers 70% complaints to advocates

Statistic 20

Consistent branding across channels retains 33% more

Statistic 21

VIP programs grow LTV 2-3x

Statistic 22

In 2023, 62% of US consumers reported making at least one impulse purchase online per month, with millennials leading at 71%

Statistic 23

68% of impulse buys occur during evening hours between 6-10 PM, driven by relaxation scrolling

Statistic 24

52% of decisions to impulse buy are triggered by product recommendations on e-commerce sites

Statistic 25

Fear of missing out (FOMO) drives 31% of impulse purchases under $50, per psychological studies

Statistic 26

Limited-time offers increase impulse buying by 332%, per University of Chicago research

Statistic 27

Sensory cues like scent in stores boost impulse buys by 10.5%

Statistic 28

Gamification in apps increases impulse buys by 47%, per 2023 Gamify study

Statistic 29

Price matching guarantees increase impulse confidence by 65%

Statistic 30

Scarcity messaging like "only 3 left" boosts conversions by 30%

Statistic 31

Bundle pricing increases average order value by 20-30%

Statistic 32

Flash sales convert 30% higher due to urgency

Statistic 33

Weather impacts sales: rain boosts online by 20%

Statistic 34

Dynamic pricing accepted by 62%, if transparent

Statistic 35

One-click buy buttons increase conversions 45%

Statistic 36

Visual search used by 62% mobile shoppers

Statistic 37

Countdown timers lift sales 9%

Statistic 38

Peer pressure via social proof boosts buys 2.4x

Statistic 39

Humor in ads increases recall 94%, shareability 30%

Statistic 40

Free gifts with purchase lift AOV 22%

Statistic 41

Urgency phrases like "last chance" increase clicks 14%

Statistic 42

Heat maps show 55% focus on hero images first

Statistic 43

Social media influences 71% of consumer purchases among Gen Z, with TikTok driving 40% of those decisions in 2023

Statistic 44

Influencer marketing ROI stands at $5.78 per dollar spent, influencing 49% of consumers to buy

Statistic 45

Email marketing yields 42x ROI, with 60% of consumers making purchases from promotional emails

Statistic 46

75% of consumers are influenced by user-generated content like reviews before buying

Statistic 47

Podcast ads influence 37% of listeners to make purchases within a week

Statistic 48

Sustainability claims influence 78% of purchases if backed by proof

Statistic 49

AR try-on features reduce returns by 40%, influencing 61% to buy

Statistic 50

Short-form video content drives 2.6x higher engagement and 66% more sales

Statistic 51

User reviews influence 93% of purchases, with 5+ stars preferred

Statistic 52

Livestream shopping sales hit $500B globally, with 60% impulse buys

Statistic 53

Eco-friendly packaging sways 72% of millennials to choose brands

Statistic 54

Chatbots resolve 70% queries, increasing sales 10%

Statistic 55

Metaverse shopping trials show 25% higher engagement

Statistic 56

Cause-related marketing lifts sales 20% among aware consumers

Statistic 57

Loyalty apps with gamification retain 30% more users

Statistic 58

Brand storytelling increases purchase intent 55%

Statistic 59

AI recommendations personalize 35% more sales

Statistic 60

Web3 loyalty tokens adopted by 12%, rewarding 28% more spending

Statistic 61

Nostalgia marketing boosts sales 20% among boomers

Statistic 62

Diversity in ads resonates with 64% Gen Z

Statistic 63

Micro-influencers convert 60% better than macros

Statistic 64

Globally, 47% of consumers prefer mobile apps for shopping over websites, citing faster checkout as the top reason

Statistic 65

55% of consumers abandon online carts due to high shipping costs, averaging $10.21 as the threshold

Statistic 66

41% of consumers now research products via voice assistants like Alexa before purchase, up 20% from 2021

Statistic 67

Mobile users account for 72.9% of e-commerce traffic but only 52.4% of conversions due to UX issues

Statistic 68

64% of shoppers use buy-now-pay-later services, with Gen Z at 82% adoption rate

Statistic 69

79% of smartphone users have made an in-app purchase in the last year

Statistic 70

Voice commerce sales projected to reach $40 billion by 2025, with 41% weekly users

Statistic 71

53% of consumers prefer same-day delivery, willing to pay 20% premium

Statistic 72

70% of BOPIS (buy online pick-up in store) orders are completed within 2 hours

Statistic 73

Cross-border e-commerce grew 26% in 2023, popular among 48% of shoppers

Statistic 74

67% use social login for faster checkout on sites

Statistic 75

Headless commerce sites load 3x faster, boosting conversions 20%

Statistic 76

Subscription box churn at 5-7% monthly, lowest for beauty at 4%

Statistic 77

Progressive web apps reduce bounce rates by 20%

Statistic 78

Omnichannel shoppers spend 4x more

Statistic 79

NFC payments adopted by 55%, faster than cards

Statistic 80

Shoppable Instagram posts drive 130M taps monthly

Statistic 81

QR codes scanned by 47% for menu/info, leading to 16% purchases

Statistic 82

Voice search optimizes for 50% of searches by 2025

Statistic 83

Mobile wallets used by 51% for in-store

Statistic 84

Subscription fatigue affects 42%, seeking fewer services

Statistic 85

Women aged 25-34 make 28% more unplanned grocery purchases than men in the same demographic, per Nielsen data from 2023

Statistic 86

Average household spending on non-essential items increased by 15% post-pandemic, reaching $4,200 annually in the US

Statistic 87

Urban consumers spend 22% more on convenience foods than rural counterparts, averaging $1,800 yearly

Statistic 88

Average online purchase value rose to $112 in 2023, up 8% from 2022, driven by bundling

Statistic 89

Boomers allocate 35% of grocery budgets to organic products, highest among generations

Statistic 90

Fast fashion purchases average 60 items per year per consumer, mostly online

Statistic 91

Average cart abandonment rate is 69.99%, highest for fashion at 79%

Statistic 92

Plant-based food sales grew 27% YoY, driven by 54% of consumers trying alternatives

Statistic 93

Coffee consumption averages 3.1 cups daily, with 44% buying premium brands

Statistic 94

Electric vehicle interest at 41%, but range anxiety halts 32% purchases

Statistic 95

Streaming services retention drops 15% without exclusive content

Statistic 96

Pet spending reached $136.8B in US 2023, up 8%

Statistic 97

Airline loyalty programs redeem 78% of points within a year

Statistic 98

Fitness tracker purchases up 18%, driven by health trends

Statistic 99

Craft beer market share at 24.2%, preferred by 42% millennials

Statistic 100

Vitamin supplement sales up 12%, online dominant

Statistic 101

Home office products sales surged 25% in 2023

Statistic 102

Gaming console bundles sell 40% faster

Statistic 103

Skincare routine products average 7 items daily use

Statistic 104

Travel booking apps see 65% repeat users yearly

Statistic 105

Meal kit services retain 60% after 6 months

1/105

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If you think your shopping cart is your own private sanctuary of rationality, think again—with 68% of impulse buys happening during evening scrolling, a staggering 73% of loyal customers spending up to 67% more than new ones, and social media influencing 71% of Gen Z purchases, modern consumer behavior is a fascinating blend of calculated loyalty and irresistible, algorithmically-triggered whim.

Key Takeaways

In 2023, 62% of US consumers reported making at least one impulse purchase online per month, with millennials leading at 71%
68% of impulse buys occur during evening hours between 6-10 PM, driven by relaxation scrolling
52% of decisions to impulse buy are triggered by product recommendations on e-commerce sites
Globally, 47% of consumers prefer mobile apps for shopping over websites, citing faster checkout as the top reason
55% of consumers abandon online carts due to high shipping costs, averaging $10.21 as the threshold
41% of consumers now research products via voice assistants like Alexa before purchase, up 20% from 2021
73% of loyal customers spend up to 67% more than new customers, according to a 2022 Bain & Company study
Brand trust scores rose 12% for companies with transparent sustainability practices in 2023, per Edelman Trust Barometer
Repeat purchase rate for subscription services averages 78% for brands with personalized recommendations
Women aged 25-34 make 28% more unplanned grocery purchases than men in the same demographic, per Nielsen data from 2023
Average household spending on non-essential items increased by 15% post-pandemic, reaching $4,200 annually in the US
Urban consumers spend 22% more on convenience foods than rural counterparts, averaging $1,800 yearly
Social media influences 71% of consumer purchases among Gen Z, with TikTok driving 40% of those decisions in 2023
Influencer marketing ROI stands at $5.78 per dollar spent, influencing 49% of consumers to buy
Email marketing yields 42x ROI, with 60% of consumers making purchases from promotional emails

Consumers increasingly make impulse buys influenced by personalization and convenience.

Brand Loyalty and Trust

73% of loyal customers spend up to 67% more than new customers, according to a 2022 Bain & Company study
Brand trust scores rose 12% for companies with transparent sustainability practices in 2023, per Edelman Trust Barometer
Repeat purchase rate for subscription services averages 78% for brands with personalized recommendations
89% of consumers switch brands if loyalty programs are poor, per 2023 Bond Loyalty Report
Net Promoter Scores (NPS) above 50 correlate with 20-30% higher retention rates
84% of consumers say personalized experiences make them more loyal, per Epsilon study
91% of dissatisfied customers won't return, impacting lifetime value by 25%
Referral programs boost loyalty by 16%, with 92% trusting peer recommendations
Emotional connections with brands lead to 306% more lifetime value
88% of consumers prioritize customer service for repeat business
Personalized emails improve open rates by 29%, click-through by 41%
95% of consumers read instructions post-purchase, affecting satisfaction
Word-of-mouth drives 20-50% purchases, trusted over ads
Community forums boost loyalty by 23%, per Harvard study
Guarantees like free returns build 97% trust
Post-purchase surveys recover 15% lost customers
83% of high-income consumers value exclusivity
Transparent pricing retains 89% customers
Empathy in service recovers 70% complaints to advocates
Consistent branding across channels retains 33% more
VIP programs grow LTV 2-3x

Brand Loyalty and Trust Interpretation

In a world where brand loyalty feels like a fickle ghost, the data reveals its tangible heartbeat: it is a meticulously crafted ecosystem where trust, personalization, and genuine human connection transform customers from fleeting transactions into invaluable, high-spending partners.

Impulse Buying and Decision Making

In 2023, 62% of US consumers reported making at least one impulse purchase online per month, with millennials leading at 71%
68% of impulse buys occur during evening hours between 6-10 PM, driven by relaxation scrolling
52% of decisions to impulse buy are triggered by product recommendations on e-commerce sites
Fear of missing out (FOMO) drives 31% of impulse purchases under $50, per psychological studies
Limited-time offers increase impulse buying by 332%, per University of Chicago research
Sensory cues like scent in stores boost impulse buys by 10.5%
Gamification in apps increases impulse buys by 47%, per 2023 Gamify study
Price matching guarantees increase impulse confidence by 65%
Scarcity messaging like "only 3 left" boosts conversions by 30%
Bundle pricing increases average order value by 20-30%
Flash sales convert 30% higher due to urgency
Weather impacts sales: rain boosts online by 20%
Dynamic pricing accepted by 62%, if transparent
One-click buy buttons increase conversions 45%
Visual search used by 62% mobile shoppers
Countdown timers lift sales 9%
Peer pressure via social proof boosts buys 2.4x
Humor in ads increases recall 94%, shareability 30%
Free gifts with purchase lift AOV 22%
Urgency phrases like "last chance" increase clicks 14%
Heat maps show 55% focus on hero images first

Impulse Buying and Decision Making Interpretation

A modern marketer’s playbook is essentially a psychological blueprint for hacking the evening scroll, where the sweet spot lies between a millennial's FOMO and a well-timed "only 3 left" notification.

Marketing Influences and Trends

Social media influences 71% of consumer purchases among Gen Z, with TikTok driving 40% of those decisions in 2023
Influencer marketing ROI stands at $5.78 per dollar spent, influencing 49% of consumers to buy
Email marketing yields 42x ROI, with 60% of consumers making purchases from promotional emails
75% of consumers are influenced by user-generated content like reviews before buying
Podcast ads influence 37% of listeners to make purchases within a week
Sustainability claims influence 78% of purchases if backed by proof
AR try-on features reduce returns by 40%, influencing 61% to buy
Short-form video content drives 2.6x higher engagement and 66% more sales
User reviews influence 93% of purchases, with 5+ stars preferred
Livestream shopping sales hit $500B globally, with 60% impulse buys
Eco-friendly packaging sways 72% of millennials to choose brands
Chatbots resolve 70% queries, increasing sales 10%
Metaverse shopping trials show 25% higher engagement
Cause-related marketing lifts sales 20% among aware consumers
Loyalty apps with gamification retain 30% more users
Brand storytelling increases purchase intent 55%
AI recommendations personalize 35% more sales
Web3 loyalty tokens adopted by 12%, rewarding 28% more spending
Nostalgia marketing boosts sales 20% among boomers
Diversity in ads resonates with 64% Gen Z
Micro-influencers convert 60% better than macros

Marketing Influences and Trends Interpretation

The modern consumer journey is a multi-layered dance, swayed decisively by trusted peers and compelling stories on social platforms, yet it's grounded in practical proof, personalized convenience, and a genuine desire to support brands that do right by people and the planet.

Online Shopping Behavior

Globally, 47% of consumers prefer mobile apps for shopping over websites, citing faster checkout as the top reason
55% of consumers abandon online carts due to high shipping costs, averaging $10.21 as the threshold
41% of consumers now research products via voice assistants like Alexa before purchase, up 20% from 2021
Mobile users account for 72.9% of e-commerce traffic but only 52.4% of conversions due to UX issues
64% of shoppers use buy-now-pay-later services, with Gen Z at 82% adoption rate
79% of smartphone users have made an in-app purchase in the last year
Voice commerce sales projected to reach $40 billion by 2025, with 41% weekly users
53% of consumers prefer same-day delivery, willing to pay 20% premium
70% of BOPIS (buy online pick-up in store) orders are completed within 2 hours
Cross-border e-commerce grew 26% in 2023, popular among 48% of shoppers
67% use social login for faster checkout on sites
Headless commerce sites load 3x faster, boosting conversions 20%
Subscription box churn at 5-7% monthly, lowest for beauty at 4%
Progressive web apps reduce bounce rates by 20%
Omnichannel shoppers spend 4x more
NFC payments adopted by 55%, faster than cards
Shoppable Instagram posts drive 130M taps monthly
QR codes scanned by 47% for menu/info, leading to 16% purchases
Voice search optimizes for 50% of searches by 2025
Mobile wallets used by 51% for in-store
Subscription fatigue affects 42%, seeking fewer services

Online Shopping Behavior Interpretation

Consumers crave frictionless speed in shopping, but brands must thread the needle: while they'll pay a premium for same-day delivery and abandon carts over a ten-dollar shipping fee, and while they flock to mobile only to be thwarted by clunky checkout, their loyalty hinges on that precise calibration of instant gratification, seamless omnichannel experience, and financial flexibility—all without overwhelming them with subscription spam.

Purchasing Habits

Women aged 25-34 make 28% more unplanned grocery purchases than men in the same demographic, per Nielsen data from 2023
Average household spending on non-essential items increased by 15% post-pandemic, reaching $4,200 annually in the US
Urban consumers spend 22% more on convenience foods than rural counterparts, averaging $1,800 yearly
Average online purchase value rose to $112 in 2023, up 8% from 2022, driven by bundling
Boomers allocate 35% of grocery budgets to organic products, highest among generations
Fast fashion purchases average 60 items per year per consumer, mostly online
Average cart abandonment rate is 69.99%, highest for fashion at 79%
Plant-based food sales grew 27% YoY, driven by 54% of consumers trying alternatives
Coffee consumption averages 3.1 cups daily, with 44% buying premium brands
Electric vehicle interest at 41%, but range anxiety halts 32% purchases
Streaming services retention drops 15% without exclusive content
Pet spending reached $136.8B in US 2023, up 8%
Airline loyalty programs redeem 78% of points within a year
Fitness tracker purchases up 18%, driven by health trends
Craft beer market share at 24.2%, preferred by 42% millennials
Vitamin supplement sales up 12%, online dominant
Home office products sales surged 25% in 2023
Gaming console bundles sell 40% faster
Skincare routine products average 7 items daily use
Travel booking apps see 65% repeat users yearly
Meal kit services retain 60% after 6 months

Purchasing Habits Interpretation

While navigating the sea of endless choices, the modern consumer reveals a portrait of thoughtful indulgence, impulsively grabbing treats at the grocery store yet meticulously planning a life of organic food, premium coffee, and a seven-product skincare ritual, all while their abandoned virtual cart and streaming service subscriptions silently judge them from the cloud.

Sources & References

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