Key Takeaways
- The global manga market size reached USD 12.5 billion in 2023, growing at a CAGR of 8.2% from 2018-2023
- North American comics market revenue hit $2.07 billion in 2022, up 12% from previous year
- Japanese comics industry generated 677.2 billion yen in physical sales in 2022
- In 2023, One Piece manga sold 25.25 million copies in Japan alone
- Batman comics series sold over 120 million copies worldwide since 1939
- Demon Slayer manga cumulative sales exceeded 150 million copies by 2023
- 31.6% of US comic buyers are aged 18-24 in 2023 surveys
- Women represent 52% of graphic novel buyers in US bookstores 2022
- 65% of Japanese manga readers are under 30 years old per 2023 survey
- Japan published 22,297 new manga volumes in 2022
- US comic publishers released 85,000 new titles in 2023 across print/digital
- Shueisha published 1,200 manga series chapters weekly in Weekly Shonen Jump 2023
- Global comics digital subscriptions grew 25% to 50 million in 2023
- Comixology platform users reached 30 million with 250,000 titles 2023
- Manga apps downloads exceeded 500 million globally in 2023
Global comic and manga industries are flourishing through digital growth and diverse audiences.
Demographics and Readership
- 31.6% of US comic buyers are aged 18-24 in 2023 surveys
- Women represent 52% of graphic novel buyers in US bookstores 2022
- 65% of Japanese manga readers are under 30 years old per 2023 survey
- In US, 28% of comic shop customers are female in 2023, up from 20% in 2019
- Global manga readership 70% male in Japan domestic market 2022
- 41% of French bande dessinée readers are women aged 35-54
- US Gen Z (18-24) accounts for 35% of manga sales volume in 2023
- South Korea webtoon users 14.5 million monthly active, 55% female 2023
- 72% of UK graphic novel buyers under 35 in 2022 Nielsen data
- China comics app users 300 million, 60% aged 18-34 in 2022
- 25% of US comic readers identify as LGBTQ+ per 2023 Comic Shop News survey
- Japan female manga readership rose to 48% in 2023 from 42% in 2020
- Brazil comics readers 15 million, 52% female urban millennials 2022
- 38% of German comics buyers are students or young professionals under 25
- India digital comics users 50 million, 65% Gen Z 2023
- Australia manga fans 70% aged 13-29 per 2022 survey
- 55% of webtoon global readers are female, highest in romance genre 2023
- US Hispanic/Latino comic readers grew to 22% of market in 2023
- France 25% of BD readers over 65, highest in Europe 2022
- Mexico comics readership 12 million, 60% urban youth 18-35
- 45% of Japanese high school students read manga daily 2023 survey
- UK BAME readers 18% of graphic novel audience 2022
- Global average age of comic readers dropped to 32 in 2023 from 38 in 2018
- 67% of South Korean teens read webtoons weekly 2023
- Italy fumetti readers 40% female, up 15% since 2015
- Spain 30% of tebeos readers are immigrants or bilingual 2022
- 80% of One Piece readers globally are male under 40 per Viz Media 2023
- Russia comics fans 55% urban millennials 2023
- Southeast Asia comics readers 150 million, 62% under 25 2023
Demographics and Readership Interpretation
Digital and Emerging Trends
- Global comics digital subscriptions grew 25% to 50 million in 2023
- Comixology platform users reached 30 million with 250,000 titles 2023
- Manga apps downloads exceeded 500 million globally in 2023
- Webtoon vertical scroll format adopted by 70% new digital comics 2023
- NFT comics sales peaked at $50 million in 2022 before declining 90%
- AI-generated manga pages increased 300% on Pixiv in 2023
- Global e-comics revenue share rose to 40% of total market in 2023
- Crunchyroll Manga app subscribers hit 5 million in 2023
- Tapas platform grew to 10 million monthly readers 2023
- LINE Manga app Japan downloads 50 million cumulative 2023
- BookWalker global e-manga sales up 50% YoY to 1 million volumes 2023
- Webcomics ad revenue reached $2.5 billion globally 2023
- VR comics experiences viewed 10 million times on platforms 2023
- Global manga streaming integrations like Netflix boosted digital reads 30%
- Patreon comic creators earned $100 million total in 2023
- Chinese manhua apps like Kuaikan had 200 million users 2023
- US Kindle Unlimited comics pages read 5 billion in 2023
- Global fan translations of manga reached 50,000 titles online 2023
- Animated manga (manhua donghua) views hit 100 billion on Bilibili 2023
- Substack newsletters for webcomics subscribers 2 million 2023
- Global comics AR filters used 500 million times on TikTok 2023
- Digital manga colorization tools adopted by 40% publishers 2023
- Web3 comics platforms like ComicBookNFTs traded $20 million volume 2023
- Global podcast adaptations of comics listened 1 billion hours 2023
- AI comic generators like Midjourney used for 10 million prompts 2023
- Cross-platform comics like Lore Olympus 1 billion+ views on Webtoon 2023
Digital and Emerging Trends Interpretation
Market Revenue and Size
- The global manga market size reached USD 12.5 billion in 2023, growing at a CAGR of 8.2% from 2018-2023
- North American comics market revenue hit $2.07 billion in 2022, up 12% from previous year
- Japanese comics industry generated 677.2 billion yen in physical sales in 2022
- Graphic novels and comics segment in the US book market accounted for $1.27 billion in 2021 sales
- Global digital comics market valued at $5.6 billion in 2022 with projected growth to $15.2 billion by 2030
- China's comics market revenue was approximately RMB 45 billion in 2022
- European comics market estimated at €1.2 billion in 2023, led by France and Belgium
- US superhero comics generated $1.1 billion in 2022 retail sales
- South Korean webtoon market reached KRW 1.02 trillion in 2022
- Indian comics market valued at INR 8,500 crore in 2023, growing 15% YoY
- Brazilian graphic novel market hit BRL 500 million in 2022
- Australian comics sales reached AUD 120 million in 2022
- Manga export value from Japan reached 96.6 billion yen in FY2022
- US direct market comics sales totaled $1.015 billion in 2023, down 7% from 2022
- Global webcomics market size was $4.8 billion in 2023, CAGR 12.5%
- France bande dessinée sales hit €775 million in 2022
- UK graphic novels market grew to £105 million in 2022
- German comics market revenue €450 million in 2023
- Italian fumetti sales reached €250 million in 2022
- Spanish tebeos market valued at €120 million in 2023
- Global manga merchandise market hit $10.3 billion in 2022
- Turkey comics market grew to TRY 1.2 billion in 2023
- Mexico graphic novels sales $150 million USD equivalent in 2022
- Russia comics market 15 billion RUB in 2023 despite sanctions
- Southeast Asia comics market $2.1 billion in 2023
- Middle East comics market valued at $800 million in 2022
- Africa comics market reached $450 million in 2023, led by South Africa
- Global comics market projected to reach $17.6 billion by 2028 at 7.3% CAGR
- Japan digital manga sales 184.2 billion yen in 2022
- US bookstore graphic novel sales $755 million in 2023
Market Revenue and Size Interpretation
Publishing and Production
- Japan published 22,297 new manga volumes in 2022
- US comic publishers released 85,000 new titles in 2023 across print/digital
- Shueisha published 1,200 manga series chapters weekly in Weekly Shonen Jump 2023
- Marvel Comics released 852 new issues monthly average in 2022
- Kodansha produced 2,500 new manga books in 2022 fiscal year
- France produced 5,300 new bande dessinée albums in 2022
- Dark Horse Comics published 450 titles in 2023
- Webtoon platform hosted 200,000+ original series by 2023
- Image Comics released 1,200 new comics in 2023, creator-owned focus
- Square Enix manga division output 800 volumes annually 2023
- DC Comics published 700+ new issues per month in 2023
- China Bilibili Comics platform added 10,000 new titles yearly 2022
- Europe independent comics publishers output 12,000 titles in 2022
- Viz Media localized 150 new manga titles for English in 2023
- Yen Press released 250 manga/light novel hybrids in 2023
- Tokyopop published 100 manhwa/manga imports in 2023
- Seven Seas Entertainment output 300+ new volumes 2023
- Kadokawa Corporation printed 15 million manga copies monthly average 2022
- Boom! Studios produced 400 titles in 2023
- Italy fumetti publishers released 2,800 new books 2022
- Spain 1,500 new tebeos albums produced 2023
- UK Titan Comics published 200 graphic novels 2023
- Dynamite Entertainment released 350 comics 2023
- IDW Publishing output 500+ titles yearly 2023
- Oni Press produced 150 graphic novels 2023
- Aftershock Comics debuted 100 new series 2023
- Europe manga translations reached 3,000 volumes 2022
- Brazil published 800 new graphic novels 2023
- India Amar Chitra Katha produced 50 new titles 2023
- Digital manga pages uploaded to platforms hit 10 billion annually 2023
Publishing and Production Interpretation
Sales Volumes
- In 2023, One Piece manga sold 25.25 million copies in Japan alone
- Batman comics series sold over 120 million copies worldwide since 1939
- Demon Slayer manga cumulative sales exceeded 150 million copies by 2023
- Marvel's Spider-Man comics total sales over 385 million copies
- Jujutsu Kaisen sold 90 million copies worldwide by end of 2023
- Asterix series has sold 380 million copies in 100+ languages
- My Hero Academia manga sales hit 100 million copies by 2023
- Tintin albums sold over 250 million copies globally
- Naruto manga series sold 250 million copies in 90 countries
- US graphic novel unit sales reached 26 million in 2022, up 58% YoY
- Chainsaw Man manga sold 26 million copies by 2023
- The Boys comics sold 12 million copies by 2023
- Spy x Family manga reached 35 million copies in circulation by 2023
- France bande dessinée sold 8 million albums in 2022
- US periodical comics sold 31 million units in 2023, down from 37 million in 2022
- Tokyo Revengers manga sold 70 million copies worldwide
- Sandman graphic novels sold 14 million copies by 2022
- Blue Lock manga hit 30 million copies by 2023
- Maus by Art Spiegelman sold over 3 million copies since 1980
- Dragon Ball manga series exceeded 260 million copies sold globally
- Heartstopper graphic novels sold 2.5 million copies by 2023
- Oshi no Ko manga reached 10 million copies in 6 months by 2023
- Calvin and Hobbes collections sold 45 million copies
- Frieren manga sold 22 million copies by 2024 start
- Saga comics sold 7 million copies by 2023
- Lookism webtoon exceeded 500 million views but print sales 5 million
- Persepolis graphic novel sold 2 million copies worldwide
- Dorohedoro manga sold 3.5 million copies
- US manga sales in bookstores 10.5 million units in 2023
Sales Volumes Interpretation
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