Key Takeaways
- In 2022, the total market size of China's education training industry reached approximately RMB 6.4 trillion, marking a 12.5% year-on-year growth.
- The private education training sector in China generated RMB 1.2 trillion in revenue in 2021 before the double reduction policy.
- China's after-school tutoring market was valued at USD 120 billion in 2020, representing 8% of total education spend.
- In 2022, total student enrollment in K-12 tutoring programs was 150 million.
- 70% of Chinese urban primary students participated in after-school training in 2021.
- Vocational training enrollment reached 20 million in 2022.
- In 2022, average annual revenue per K-12 tutoring institution was RMB 5.2 million.
- Edtech companies' average revenue growth was 45% in 2021.
- Top 10 tutoring firms generated RMB 300 billion combined in 2021.
- The 2021 double reduction policy banned for-profit tutoring for K-12 core subjects.
- Number of off-campus training institutions dropped 90% from 400,000 to 40,000 post-2021 policy.
- New regulations require training institutions to register as non-profits by end-2021.
- In 2022, online education users reached 1.2 billion sessions monthly.
- MOOC platforms in China had 300 million registered users in 2023.
- Edtech app downloads hit 500 million in 2021.
China's education training industry is large, growing, and diversifying beyond K-12 tutoring.
Enrollment & Participation
- In 2022, total student enrollment in K-12 tutoring programs was 150 million.
- 70% of Chinese urban primary students participated in after-school training in 2021.
- Vocational training enrollment reached 20 million in 2022.
- Online education users in China hit 400 million in 2022.
- Gaokao prep courses enrolled 12 million high school students in 2023.
- Pre-school education enrollment 48 million children in 2022.
- Adult lifelong learning participants numbered 300 million in 2022.
- Higher education enrollment total 47.6 million students in 2022.
- Language training classes had 100 million learners in 2021.
- STEM extracurricular enrollment 50 million K-12 students in 2022.
- Art training programs enrolled 80 million participants in 2022.
- Sports training academies served 30 million youth in 2023.
- Corporate training programs reached 50 million employees in 2022.
- Elderly education courses had 60 million enrollees in 2022.
- Overseas study prep enrolled 1.5 million students pre-2020.
- IT vocational training enrolled 15 million in 2023.
- Driving training schools enrolled 40 million learners in 2022.
- Beauty training academies had 10 million students in 2023.
- Test prep for civil service exams enrolled 5 million in 2022.
- Music training enrollment 40 million in 2022.
- Nutrition training courses 20 million participants in 2023.
- Gaming edutainment enrolled 25 million youth in 2022.
- Early childhood non-formal training 35 million kids in 2022.
- MBA and executive training enrolled 1 million professionals in 2023.
- Dance training classes 15 million enrollees in 2022.
- Yoga and fitness training 12 million in 2023.
Enrollment & Participation Interpretation
Market Size & Growth
- In 2022, the total market size of China's education training industry reached approximately RMB 6.4 trillion, marking a 12.5% year-on-year growth.
- The private education training sector in China generated RMB 1.2 trillion in revenue in 2021 before the double reduction policy.
- China's after-school tutoring market was valued at USD 120 billion in 2020, representing 8% of total education spend.
- The online education market in China grew to RMB 448.3 billion in 2021, up 39.6% from 2020.
- Vocational education training market size hit RMB 1.5 trillion in 2022.
- K-12 education training revenue accounted for 45% of the total industry in 2021.
- The education training industry CAGR from 2017-2022 was 15.2%.
- In 2023, projected market size for education training is RMB 7.2 trillion.
- Pre-school training segment grew 18% YoY to RMB 800 billion in 2022.
- Adult education training market valued at RMB 1.1 trillion in 2022.
- Language training sub-sector revenue was RMB 450 billion in 2021.
- STEM education training market size reached RMB 300 billion in 2023.
- The double reduction policy led to a 50% contraction in K-12 tutoring market to RMB 500 billion in 2022.
- Edtech investment in China totaled USD 11.6 billion in 2021.
- Total education expenditure in China was 4.7% of GDP in 2022, equating to RMB 6.1 trillion.
- Higher education training market grew 10% to RMB 900 billion in 2022.
- Overseas study training services market size was RMB 200 billion pre-COVID in 2019.
- Corporate training segment valued at RMB 400 billion in 2023.
- Art and music training market reached RMB 250 billion in 2022.
- Sports training education market size hit RMB 150 billion in 2023.
- Elderly education training market emerging at RMB 50 billion in 2022.
- Test prep market (Gaokao) valued at RMB 600 billion in 2021.
- Early childhood education training revenue RMB 1 trillion in 2022.
- IT skills training market size RMB 350 billion in 2023.
- Driving school training market RMB 180 billion in 2022.
- Beauty and wellness training RMB 100 billion in 2023.
- Gaming education training niche at RMB 80 billion in 2022.
- Nutrition and health training RMB 120 billion in 2023.
Market Size & Growth Interpretation
Online & Digital
- In 2022, online education users reached 1.2 billion sessions monthly.
- MOOC platforms in China had 300 million registered users in 2023.
- Edtech app downloads hit 500 million in 2021.
- Live streaming K-12 classes revenue RMB 200 billion in 2021.
- AI tutors deployed in 10,000 schools covering 5 million students 2023.
- VR/AR education market size RMB 50 billion in 2022.
- Mobile learning penetration 85% among urban students 2022.
- Big data analytics used by 60% of edtech firms for personalization.
- Cloud education spending RMB 100 billion in 2023.
- Short video education content views 200 billion annually 2022.
- Gamified learning apps 150 million DAU in China 2023.
- Blockchain credentials issued 1 million by universities 2022.
- 5G-enabled remote classrooms in 20,000 rural schools 2023.
- Edtech patents filed 50,000 in China 2022.
- Adaptive learning platforms cover 100 million students 2023.
- Metaverse education pilots with 1 million users 2023.
- Digital vocational skills courses 500 million completions 2022.
- Chatbot tutors queries 1 billion yearly 2023.
- E-learning hardware sales RMB 80 billion 2022.
- Social learning communities 200 million members 2023.
- Digital twin labs in 5,000 vocational schools 2023.
- Podcast education downloads 50 billion 2022.
- RPA automation in admin saves 30% costs for edtech 2023.
- NFT-based certificates 500,000 issued 2023 pilots.
- Hybrid learning adoption 70% post-COVID 2022.
- Voice recognition accuracy 98% in language apps 2023.
Online & Digital Interpretation
Policy & Regulation
- The 2021 double reduction policy banned for-profit tutoring for K-12 core subjects.
- Number of off-campus training institutions dropped 90% from 400,000 to 40,000 post-2021 policy.
- New regulations require training institutions to register as non-profits by end-2021.
- Tutoring fees capped at 3x local average disposable income per semester.
- Foreign investment in compulsory education training prohibited since 2021.
- Vocational education law amended in 2022 to promote industry-education integration.
- 14th Five-Year Plan targets 50% vocational enrollment rate by 2025.
- Online education platforms must obtain ICP licenses and comply with data security laws.
- Pre-school education non-profit rule enforced, banning capital influx in 2021.
- Higher education internationalization policy allows 20% foreign enrollment cap.
- Algorithm recommendation in edtech regulated under 2022 CAC rules.
- Corporate training tax deductions up to 8% of payroll allowed since 2021.
- Adult education credits transferable to degrees per 2022 policy.
- Elderly education subsidized with RMB 10 billion annual fund from 2023.
- Sports training standardized with national curriculum integration 2022.
- Art education included in compulsory double reduction exemptions 2021.
- Data privacy law PIPL applies to edtech student data since 2021.
- Gaokao reform reduces subjects, impacting test prep regulations 2023.
- Foreign teacher visas streamlined for vocational training 2022.
- Cybersecurity review mandatory for edtech firms over RMB 100M funding.
- Local govs fined RMB 1.4 billion for policy non-compliance in 2022.
- Online live streaming tutoring time limited to 30 min/class for under-18s.
- Subsidy for rural vocational training RMB 20 billion in 2023 budget.
- Beauty training licensed under new vocational standards 2023.
- Driving training digitalized with national platform launched 2022.
Policy & Regulation Interpretation
Revenue & Financials
- In 2022, average annual revenue per K-12 tutoring institution was RMB 5.2 million.
- Edtech companies' average revenue growth was 45% in 2021.
- Top 10 tutoring firms generated RMB 300 billion combined in 2021.
- Online platform Zuoyebang revenue RMB 8.5 billion in 2021.
- New Oriental Education revenue dropped 50% to RMB 10 billion post-policy in FY2022.
- TAL Education revenue RMB 12.9 billion in 2021.
- Vocational training firm Haijia revenue RMB 2.1 billion in 2022.
- Pre-school chain revenue average RMB 15 million per branch in 2022.
- Language school Wall Street English revenue RMB 1.8 billion pre-COVID.
- STEM firm iFlytek education revenue RMB 4.5 billion in 2022.
- Corporate training EFI revenue RMB 3.2 billion in 2023.
- Art training chain revenue RMB 500 million average top firm 2022.
- Sports academy Keep revenue from training RMB 1.2 billion 2023.
- Edtech Yuanfudao revenue RMB 7.8 billion in 2021.
- Driving school revenue per school RMB 10 million in 2022.
- Beauty training academy average revenue RMB 8 million 2023.
- Music school revenue RMB 200 million top chains 2022.
- IT bootcamp average revenue RMB 50 million per firm 2023.
- Elderly education platform revenue RMB 300 million leading 2022.
- Gaming education firm revenue RMB 400 million 2022.
- Nutrition training revenue RMB 150 million top firm 2023.
- MBA training revenue RMB 5 billion sector total 2022.
- Dance studio average revenue RMB 3 million 2022.
- Yoga training chain revenue RMB 800 million 2023.
- Overseas study agency revenue RMB 100 billion pre-2020.
Revenue & Financials Interpretation
Sources & References
- Reference 1STATISTAstatista.comVisit source
- Reference 2HOLONIQholoniq.comVisit source
- Reference 3MCKINSEYmckinsey.comVisit source
- Reference 4IIMEDIAiimedia.cnVisit source
- Reference 5MOEmoe.gov.cnVisit source
- Reference 6IBISWORLDibisworld.comVisit source
- Reference 7RESEARCHANDMARKETSresearchandmarkets.comVisit source
- Reference 8CHINADAILYchinadaily.com.cnVisit source
- Reference 9GLOBALDATAglobaldata.comVisit source
- Reference 10DAXUECONSULTINGdaxueconsulting.comVisit source
- Reference 11PRNEWSWIREprnewswire.comVisit source
- Reference 12BLOOMBERGbloomberg.comVisit source
- Reference 13STATSstats.gov.cnVisit source
- Reference 14MORDORINTELLIGENCEmordorintelligence.comVisit source
- Reference 15IIIMEDIAiiimedia.comVisit source
- Reference 16FITCHSOLUTIONSfitchsolutions.comVisit source
- Reference 17YICAIGLOBALyicaiglobal.comVisit source
- Reference 18CHINAchina.org.cnVisit source
- Reference 19SIXTHTONEsixthtone.comVisit source
- Reference 20GLOBALMARKETMONITORglobalmarketmonitor.comVisit source
- Reference 21MARKETSANDMARKETSmarketsandmarkets.comVisit source
- Reference 22GAMESINDUSTRYgamesindustry.bizVisit source
- Reference 23SCMPscmp.comVisit source
- Reference 24ENen.moe.gov.cnVisit source
- Reference 25GLOBALTIMESglobaltimes.cnVisit source
- Reference 26SPORTsport.gov.cnVisit source
- Reference 27MBAmba.org.cnVisit source
- Reference 28CAIXINcaixin.comVisit source
- Reference 29IRir.neworiental.orgVisit source
- Reference 30FINANCIALSfinancialsVisit source
- Reference 31SZHAIJIAszhaijia.comVisit source
- Reference 32IFLYTEKiflytek.comVisit source
- Reference 33EFCHINAefchina.comVisit source
- Reference 34IRir.keep.comVisit source
- Reference 35YUANFUDAOyuanfudao.comVisit source
- Reference 36LIUXUEliuxue.com.cnVisit source
- Reference 37GOVgov.cnVisit source
- Reference 38NDRCndrc.gov.cnVisit source
- Reference 39MOFCOMmofcom.gov.cnVisit source
- Reference 40NPCnpc.gov.cnVisit source
- Reference 41CACcac.gov.cnVisit source
- Reference 42CHINATAXchinatax.gov.cnVisit source
- Reference 43SAMRsamr.gov.cnVisit source
- Reference 44MOAmoa.gov.cnVisit source
- Reference 45MPSmps.gov.cnVisit source
- Reference 46SENSORTOWERsensortower.comVisit source
- Reference 47IDCidc.comVisit source
- Reference 48BYTEDANCEbytedance.comVisit source
- Reference 49CNIPAcnipa.gov.cnVisit source
- Reference 50DINAHOLDINGdinaholding.comVisit source
- Reference 51BAIKEbaike.baidu.comVisit source
- Reference 52XUEERSIxueersi.comVisit source
- Reference 53QINGTINGqingting.fmVisit source






