Key Takeaways
- In 2022, total charitable giving in the United States amounted to $499.33 billion, representing a 0.1% decrease from 2021 in current dollars but a 3.4% decline when adjusted for inflation
- Globally, the World Giving Index 2023 reports that 3.6 billion people donated money to charity in 2022, up from previous years
- UK charitable donations reached £12.7 billion in the 2021/22 tax year, a 9.4% increase from the previous year
- Households earning under $50K donated 5.5% of income in 2022
- 72% of US donors in 2023 were female
- Millennials donated $120 billion annually in 2022, 25% of total giving
- Religion: Religion receives 27% of US donations ($134.9B in 2022)
- Education sector got 14% of donations ($69.7B) in US 2022
- Human services received 13% ($64.9B) of US giving in 2022
- 55% of donors give via mobile in 2023
- Recurring monthly donations up 25% since 2020 to 30% of donors
- 72% of donors research charities online before giving
- Charity:water reports 100% of donations go to clean water projects, impacting 15M people
- Against Malaria Foundation prevents 0.1 deaths per $1,000 donated via nets
- Direct cash transfers via GiveDirectly increase recipient income 35% long-term
Charitable giving continues globally, though its impact varies widely between different countries and causes.
Donor Profiles
- Households earning under $50K donated 5.5% of income in 2022
- 72% of US donors in 2023 were female
- Millennials donated $120 billion annually in 2022, 25% of total giving
- Boomers (age 57-75) gave 40% of total US donations in 2022, averaging $4,200 each
- 41% of Gen Z donated in 2023, compared to 51% of Boomers
- High-net-worth individuals (>$1M assets) donated 7.5% of income in 2022
- Married donors give 15% more than singles, averaging $3,500 vs $2,900 in 2022
- 55% of donors with children under 18 donate monthly
- Black Americans donate 25% more of income than average (4.5%)
- 60% of US donors are college-educated, giving 2x more than non-grads
- Rural donors give 10% higher percentage of income than urban (4.2% vs 3.8%)
- 35% of donors aged 18-24 use mobile apps exclusively for giving
- Women donors prioritize health causes 20% more than men
- 48% of Hispanic donors give to education, highest among groups
- Retirees donate 50% more frequently than working adults
- 28% of low-income donors (<$25K) still give annually, averaging $200
- Corporate employees donate 3x more when matching is offered
- 65% of frequent donors (monthly) are under 50
- LGBTQ+ donors give 15% higher to advocacy groups
- Veterans donate 30% more to military causes
- 52% of self-employed donors give vs 45% employed
- Asian American donors average $5,000 annually, highest per capita
- 70% of donors over 70 include charity in estate plans
- Parents donate 22% more to youth causes
- 39% of non-religious donors still give to faith-based orgs
- Urban professionals (25-34) donate via payroll 18% of time
- Religion (humanists) donate 4% of income, similar to religious
Donor Profiles Interpretation
Giving Behaviors
- 55% of donors give via mobile in 2023
- Recurring monthly donations up 25% since 2020 to 30% of donors
- 72% of donors research charities online before giving
- Impulse giving accounts for 38% of all donations via digital
- Employer matching doubles donations for 40% of employees
- Text-to-give raised $1B in 2022 for US causes
- 65% of donors prefer one-click checkout for giving
- Year-end giving spikes 40% in December
- Peer-to-peer fundraising grew 15% to $15B in 2022
- 48% abandon carts due to lack of transparency in giving
- Stock donations up 20% in 2022 among HNWI
- DAF grants totaled $54B in 2022 US
- Social media sharing influences 55% of donations
- Vehicle donations generated $1.2B for charities 2022
- 35% of donors give to multiple orgs simultaneously
- Email campaigns drive 29% of online donations
- 62% of Gen Z give spontaneously via apps
- Legacy giving pledges rose 12% in 2023
- Corporate volunteerism tied to 25% higher donations
- 70% repeat donate after positive impact story
- Crypto donations hit $2.5B in 2022
- 45% of donors influenced by celebrity endorsements
- Micro-donations (<$10) make up 22% of digital giving
- 58% of donors churn after one gift without follow-up
- Events/fundraisers account for 18% of total giving
Giving Behaviors Interpretation
Impact and Efficiency
- Charity:water reports 100% of donations go to clean water projects, impacting 15M people
- Against Malaria Foundation prevents 0.1 deaths per $1,000 donated via nets
- Direct cash transfers via GiveDirectly increase recipient income 35% long-term
- AMF distributed 100M+ nets, averting 500K deaths since 2004
- Top charities cost ~$3,500 to save a life (GiveWell estimate 2023)
- Habitat for Humanity built 1.5M homes, housing 7M people since 1976
- 80% of Charity Navigator 4-star orgs spend <25% on overhead
- Smile Train performs 1.5M cleft surgeries, 90% volunteer surgeons
- Effective Altruism funds averted 200K+ deaths via top charities
- Partners in Health treats 10M patients/year at $50/person cost
- Cool Earth protects 1 acre rainforest per £6 donated
- 1-800-Charity Cars delivered 250K+ vehicles, 90% to needy families
- Average charity admin costs 12-15% per ECFA standards
- Deworm the World treated 100M+ kids, improving schooling 0.65 years
- Sightsavers prevents blindness in 1M via $50 donations each
- 90% of Red Cross disaster relief reaches field within 24hrs
- Best charities return $12+ impact per $1 donated (GiveWell)
- Heifer International lifts 25M out of poverty via livestock gifts
- Operation Smile repairs 400K+ clefts at $600/surgery cost
- 75% of funds to program vs overhead in BBB Wise Giving Alliance
- Malaria Consortium saves 1 life per 2,500 nets ($5K total)
- Water.org serves 50M+ with clean water loans at 95% repayment
Impact and Efficiency Interpretation
Overall Donation Volumes
- In 2022, total charitable giving in the United States amounted to $499.33 billion, representing a 0.1% decrease from 2021 in current dollars but a 3.4% decline when adjusted for inflation
- Globally, the World Giving Index 2023 reports that 3.6 billion people donated money to charity in 2022, up from previous years
- UK charitable donations reached £12.7 billion in the 2021/22 tax year, a 9.4% increase from the previous year
- In 2021, Americans gave $484.9 billion to charity, with individuals contributing 67% of the total
- Canadian charitable donations totaled CAD 11.65 billion in 2021, down 4.5% from 2020
- The average annual donation per US household in 2022 was $2,978
- In 2022, global philanthropy from high-net-worth individuals reached $510 billion
- Australia saw $13.9 billion in charitable giving in 2022, a 7% increase year-over-year
- India’s charitable donations grew to INR 25,000 crore in FY2022, driven by CSR mandates
- In 2023, European charitable giving totaled €120 billion, with Germany leading at €22 billion
- US online giving surged 4.2% in 2022 to $57.7 billion
- The global crowdfunding market for charity reached $1.8 billion in 2022
- In 2021, total US foundation giving was $103 billion, up 6.3%
- Brazil’s charitable sector received BRL 20 billion in donations in 2022
- Japan’s donations hit ¥1.2 trillion in 2022, with disaster relief prominent
- South Africa donations totaled ZAR 12 billion in 2022
- In 2022, 48% of US adults donated to charity, averaging $1,500 per donor
- Global corporate giving reached $25 billion in 2022
- New Zealand giving was NZD 2.1 billion in 2022
- Singapore donations grew 15% to SGD 2 billion in 2022
- In 2023, US bequests to charity totaled $42.9 billion
- Mexico charitable giving reached MXN 50 billion in 2022
- In 2022, 26% of global population donated money monthly
- US giving as percentage of GDP was 1.93% in 2022
- China’s public welfare donations hit CNY 200 billion in 2022
- France donations totaled €10.5 billion in 2022 via tax receipts
- Total global aid from DAC countries was $204 billion in 2022
- Indonesia donations reached IDR 20 trillion in 2022
- In 2022, US itemized deductions for charity totaled $300 billion
Overall Donation Volumes Interpretation
Sector-Specific Giving
- Religion: Religion receives 27% of US donations ($134.9B in 2022)
- Education sector got 14% of donations ($69.7B) in US 2022
- Human services received 13% ($64.9B) of US giving in 2022
- Health organizations got 10% ($49.9B) in US 2022 donations
- Arts/culture/humanities: 5% ($24.9B) of US total in 2022
- Environment/animals: 3% ($15B) of US donations 2022
- International affairs: 2% ($10B) in US 2022
- Public-society benefit: 9% ($44.9B) US 2022
- Globally, education receives 22% of donations per World Giving Index
- Disaster relief got $20B globally in 2022 post-events
- Animal welfare donations up 12% to $8B in US 2022
- Mental health charities received $5.5B in US 2022
- Hunger/poverty relief: 15% of global giving
- Religious giving in UK: 33% of total donations 2022
- Medical research: $12B in US 2022 (cancer focus)
- Youth development orgs got $6B US 2022
- Environmental causes: 8% global rise in 2022 donations
- Homelessness shelters: $4.2B US 2022
- LGBTQ+ causes: $1.5B globally 2022
- Veteran support: $7B US 2022
- Women/girls empowerment: $10B global 2022
- Sports/youth athletics: $2.5B US 2022
- Civil rights/equity: $3.8B US post-2020 rise
- Refugee aid: $15B international 2022
- Elderly care: 6% of UK donations 2022
- Tech/innovation charities: $1.2B US 2022
Sector-Specific Giving Interpretation
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