Key Takeaways
- In 2022, total charitable giving in the United States amounted to $499.33 billion, representing a 3.4% decline from 2021 when adjusted for inflation.
- Adjusted for inflation, U.S. charitable giving grew by an average annual rate of 3.0% from 1960 to 2022.
- In 2021, U.S. total giving reached $484.87 billion, a 2.5% increase nominally but 0.0% when adjusted for inflation.
- 81 million U.S. households donated to charity in 2021, 51% participation rate.
- Average household charitable gift was $4,942 in 2021.
- Households earning under $50K gave 5.5% of income on average in 2021.
- Corporate giving in U.S. totaled $29.48 billion in 2022, up 3.4% nominally.
- Corporations represented 6% of total U.S. giving in 2022.
- Corporate foundation giving was $23.85 billion in 2022.
- Foundation giving in U.S. reached $103.53 billion in 2022, up 6.9%.
- Foundations accounted for 21% of total U.S. giving in 2022.
- Number of U.S. foundations grew to 105,000 by 2022.
- 56% of U.S. adults donated in 2023, with Boomers at 60% participation.
- Gen Z donation rate reached 41% in 2023, up from 31% in 2021.
- Women comprised 52% of donors but gave 1.5x more to women's causes.
Despite inflation, American charitable giving remains resilient over long-term trends.
Corporate Philanthropy
- Corporate giving in U.S. totaled $29.48 billion in 2022, up 3.4% nominally.
- Corporations represented 6% of total U.S. giving in 2022.
- Corporate foundation giving was $23.85 billion in 2022.
- 78% of companies increased giving budget post-COVID.
- Average corporate giving rate was 1.25% of pre-tax profits in 2022.
- Tech sector led corporate giving with $9.1 billion in 2022.
- 95% of Fortune 500 companies have corporate foundations.
- Employee giving programs matched $2.5 billion in 2022.
- Corporate giving to education was 32% of total corp gifts in 2022.
- 65% of companies prioritize DEI in giving strategies.
- Global corporate philanthropy reached $20 billion annually pre-2020.
- Walmart topped corporate givers with $1.45 billion in 2022.
- 56% of corporate giving via product donations in 2022.
- Corporate support for Ukraine relief hit $1.2 billion in 2022.
- Energy sector giving declined 5% in 2022 amid profits.
- 82% of execs tie giving to ESG goals.
- Corporate volunteerism averaged 24 hours per employee yearly.
- Pharma industry gave $1.8 billion to health causes in 2022.
- 40% of corporate gifts through DAFs in 2022.
- Finance sector contributed $4.2 billion in 2022.
Corporate Philanthropy Interpretation
Demographic Insights
- 56% of U.S. adults donated in 2023, with Boomers at 60% participation.
- Gen Z donation rate reached 41% in 2023, up from 31% in 2021.
- Women comprised 52% of donors but gave 1.5x more to women's causes.
- Black Americans gave 25% more of income than average despite lower wealth.
- Households earning <$25K had 61% donor participation rate.
- 68% of high-income ($200K+) individuals donated in 2022.
- Rural donors gave 6.2% more frequently than urban.
- LGBTQ+ individuals donated at 55% rate, focusing on equality.
- Married couples gave 15% more than singles.
- Parents with children under 18 donated 10% higher amounts.
- Hispanic donor participation at 49%, giving to education heavily.
- Retirees over 65 gave 12% of income on average.
- 45% of non-religious individuals still donated to secular causes.
- Veterans donated 2x more to military causes.
- College-educated donors gave 9% more than non-grads.
- Single women headed households gave 8% above average.
- Asian Americans had 58% donor rate, highest among ethnic groups.
- Low-income urban donors prioritized human services 35% more.
- Baby Boomers controlled 50% of itemized deductions.
- Millennials (under 40) made 40% of online donations.
Demographic Insights Interpretation
Foundation Grants
- Foundation giving in U.S. reached $103.53 billion in 2022, up 6.9%.
- Foundations accounted for 21% of total U.S. giving in 2022.
- Number of U.S. foundations grew to 105,000 by 2022.
- Community foundations granted $9.4 billion in 2022.
- Independent foundations gave $63.5 billion in 2021.
- Top 1% of foundations gave 50% of all grants.
- Bill & Melinda Gates Foundation granted $5.7 billion in 2022.
- Corporate foundations disbursed 4.8% of assets on average.
- Family foundations number 40,000+ with $200B assets.
- Grantmaking rose 7.5% inflation-adjusted in 2021.
- Health received 23% of foundation dollars in 2021.
- Education got 20% of foundation grants.
- Average foundation grant size was $207,000 in 2021.
- 90% of foundations have endowments under $50M.
- MacArthur Foundation gave $1.1 billion over 5 years.
- Payout rates averaged 5.2% for private foundations.
- New foundations launched at rate of 2,500/year.
- International grants from U.S. foundations: $10B in 2021.
- Ford Foundation granted $1 billion in 2022.
- 15% increase in foundation giving to equity issues post-2020.
Foundation Grants Interpretation
Individual Contributions
- 81 million U.S. households donated to charity in 2021, 51% participation rate.
- Average household charitable gift was $4,942 in 2021.
- Households earning under $50K gave 5.5% of income on average in 2021.
- 50% of individuals aged 30-49 donated in 2022.
- High-net-worth individuals (HNWIs) gave $510 billion globally in 2022.
- 66% of U.S. adults donated to charity in 2023.
- Average online gift to charity was $128 in 2022.
- 28% of donors give monthly recurring gifts.
- Donors over 70 gave 11% more than average in 2022.
- 41% of Gen Z donated in 2023, highest among generations.
- Median gift from individuals was $250 in 2021 surveys.
- 60% of donors prefer digital giving methods in 2023.
- Households with income $100K+ gave 4.2% of income.
- 24% of individuals increased giving post-COVID in 2022.
- Ultra-wealthy gave 19.7% more in 2022 than 2021.
- 55% of millennials donate to causes they care about annually.
- Average DAF grant from individuals was $48,000 in 2022.
- 70% of individuals give to religion first.
- Young donors (18-24) gave 4.7% of income.
- 37% of donors lapsed during pandemic but 25% returned stronger.
- Women give 4% more than men on average.
- 63% of individuals plan to give same or more in 2024.
Individual Contributions Interpretation
Total Giving Trends
- In 2022, total charitable giving in the United States amounted to $499.33 billion, representing a 3.4% decline from 2021 when adjusted for inflation.
- Adjusted for inflation, U.S. charitable giving grew by an average annual rate of 3.0% from 1960 to 2022.
- In 2021, U.S. total giving reached $484.87 billion, a 2.5% increase nominally but 0.0% when adjusted for inflation.
- Charitable giving accounted for 2.0% of GDP in 2022, down from 2.1% in 2021.
- From 2012 to 2022, total U.S. giving increased by 23.4% nominally.
- In 2020, pandemic-related giving boosted total U.S. contributions to $471.44 billion, up 5.2% adjusted for inflation.
- U.S. giving as a share of disposable personal income was 2.1% in 2022.
- Total giving surged 10.6% in 2020, the highest annual increase since 1986.
- Post-2008 recession, giving recovered to pre-recession levels by 2016.
- In 2019, total U.S. giving hit $449.64 billion, up 4.1% adjusted for inflation.
- From 2000-2022, inflation-adjusted giving grew at 2.8% annually.
- Giving peaked at 2.2% of GDP in 2000.
- 2022 saw the first inflation-adjusted decline since 2009.
- Total giving in 2018 was $427.69 billion, up 0.7% adjusted.
- Long-term trend shows giving growing faster than inflation by 1.2% annually since 1954.
- In 2023 estimates, total giving rebounded to around $557 billion nominally.
- Giving dipped 9.1% inflation-adjusted in 2008.
- 75% of total giving comes from living individuals historically.
- In 2022, religion received 27% of total U.S. giving at $132.22 billion.
- Education subsector got 14% of giving in 2022, $69.56 billion.
- Human services captured 13% or $64.87 billion in 2022.
- Foundations contributed 21% of total giving in 2022.
- Individuals gave 74% of total in 2022 at $369.58 billion.
- Bequests made up 9% or $42.82 billion in 2022.
- Corporations gave 6% or $29.48 billion in 2022.
- In 2023 World Giving Index, U.S. ranked #7 globally with 60% helping stranger rate.
- Indonesia led world with 90% donating money in past month.
- Global charitable giving estimated at $1.2 trillion annually.
- Kenya scored highest overall in World Giving Index 2023.
- U.S. individuals gave $369.58 billion domestically in 2022.
- Europe total giving €138 billion in 2022.
Total Giving Trends Interpretation
Sources & References
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