Canadian households spend CAD 450 annually on beauty products. The national market totals CAD 13.2 billion, with skincare alone generating CAD 4.8 billion. Online channels account for 32 percent of sales while consumer preferences differ sharply by age group and region.
Key Takeaways
- In 2023, 68% of Canadian women aged 18-34 purchased skincare products monthly.
- Online retail channels captured 32% of beauty sales in Canada 2023.
- In 2023, the Canadian beauty and personal care market reached a value of CAD 13.2 billion, marking a 4.2% increase from 2022.
- Skincare products hold 38% market share in Canadian beauty sales.
- 45% of Canadian beauty consumers prefer clean/vegan products in 2023.
Canadian beauty industry trends show steady growth driven by rising demand for skincare and premium products.
Related reading
01 · Category
Consumer Demographics30 stats
01
In 2023, 68% of Canadian women aged 18-34 purchased skincare products monthly.
02
Millennials represent 42% of beauty product buyers in Canada.
03
55% of Canadian men aged 25-44 use grooming products weekly.
04
Urban Canadians spend 25% more on beauty than rural residents.
05
Gen Z (born 1997-2012) accounts for 28% of online beauty purchases in Canada.
06
72% of Canadian women over 50 prioritize anti-aging products.
07
Average annual beauty spend per Canadian household is CAD 450 in 2023.
08
61% of multicultural Canadians prefer natural beauty brands.
09
Baby boomers contribute 22% to total beauty sales in Canada.
10
48% of Canadian teens (13-17) use makeup regularly.
11
Low-income households (<CAD 50k) spend 15% less on beauty products.
12
76% of working women in Canada buy beauty products online.
13
Indigenous consumers represent 5% of beauty market but growing 8% YoY.
14
59% of LGBTQ+ Canadians prioritize inclusive beauty brands.
15
Average age of first beauty purchase in Canada is 14 years.
16
65% of parents buy beauty products for children under 12.
17
Atlantic provinces have 18% higher beauty spend per capita.
18
52% of Canadian seniors (65+) use hair dye products.
19
Prairies region shows 35% male grooming product adoption.
20
52% of Canadians aged 18-24 identify as frequent beauty buyers.
21
High-income households (>$100k) spend CAD 680 yearly on beauty.
22
67% of Canadian women 35-54 buy premium beauty products.
23
Male beauty spend increased 11% among 18-24 year olds.
24
41% of BC residents prioritize local beauty brands.
25
Hispanic Canadians (4% pop) drive 6% fragrance sales.
26
73% of fitness enthusiasts buy post-workout skincare.
27
Average beauty basket size online: 3.2 items.
28
56% remote workers increased beauty routine spend.
29
Students (18-24) represent 19% of discount beauty sales.
30
64% of parents in Ontario buy hypoallergenic kids beauty.
Interpretation
Consumer Demographics Interpretation
With 68% of Canadian women aged 18 to 34 buying skincare monthly and Millennials making up 42% of beauty product buyers, Canada’s consumer demographics point to a strong, steady demand driven by younger shoppers.
02 · Category
Distribution Channels26 stats
01
Online retail channels captured 32% of beauty sales in Canada 2023.
02
Drugstores/pharmacies hold 25% of beauty product distribution.
03
Department stores contributed 18% to beauty sales revenue.
04
Supermarkets/hypermarkets: 22% market share for mass beauty.
05
Specialty beauty stores like Sephora: 15% share.
06
Direct-to-consumer brands sales via own sites: 9% growth.
07
Amazon.ca beauty sales up 28% YoY to CAD 1.2 billion.
08
Health & beauty specialist retailers declining to 12% share.
09
Pop-up shops contributed 4% to experiential beauty sales.
10
Subscription boxes for beauty: 650k subscribers in Canada.
11
Duty-free airport sales: CAD 150 million annually.
12
Social commerce via Instagram/TikTok: 7% of online sales.
13
Grocery chains like Loblaws: 16% beauty sales share.
14
Independent salons/distributors: 5% niche market.
15
Vending machines for beauty testers: emerging 1% share.
16
Mobile apps for beauty retail: 38% usage rate.
17
Multi-brand e-tailers like Beautylish: 6% share.
18
Wholesale distribution to salons: CAD 2.8 billion.
19
Live-stream shopping beauty sales: CAD 180 million.
20
Pharmacies like Shoppers Drug Mart: 28% share growth.
21
Brand-owned physical stores: 8% distribution.
22
Cross-border e-commerce from US: 12% imports.
23
Beauty vending kiosks in malls: 2.5% sales.
24
Influencer affiliate sales: 11% online channel.
25
Omnichannel retail integration: 55% consumer preference.
26
Micro-fulfillment centers boosted delivery speed 40%.
Interpretation
Distribution Channels Interpretation
In Canada’s beauty distribution landscape, online retail leads with 32% of sales in 2023 while drugstores and supermarkets remain major offline pillars at 25% and 22% respectively, and specialty stores hold 15% as direct-to-consumer brands continue to grow 9% via their own sites.
03 · Category
Market Size & Growth23 stats
01
In 2023, the Canadian beauty and personal care market reached a value of CAD 13.2 billion, marking a 4.2% increase from 2022.
02
The beauty market in Canada is projected to grow at a CAGR of 5.1% from 2024 to 2028, reaching CAD 16.1 billion by 2028.
03
Personal care segment accounted for 42% of the total Canadian beauty market revenue in 2023.
04
Online sales contributed 28% to the Canadian beauty industry's total revenue in 2023.
05
The skincare sub-market in Canada generated CAD 4.8 billion in 2023, up 6.3% YoY.
06
Fragrances segment grew by 3.8% in Canada in 2023, valued at CAD 1.9 billion.
07
Color cosmetics market in Canada was worth CAD 2.1 billion in 2023 with 2.5% growth.
08
Hair care products sales in Canada hit CAD 2.4 billion in 2023, rising 4.7%.
09
Overall beauty market CAGR in Canada from 2018-2023 was 4.9%.
10
Post-COVID recovery led to 7.2% growth in Canadian beauty sales in 2022.
11
Quebec province contributed 25% to national beauty market revenue in 2023.
12
Ontario beauty market valued at CAD 5.6 billion in 2023.
13
Beauty e-commerce in Canada expected to reach CAD 4.2 billion by 2025.
14
Inflation-adjusted beauty market growth in Canada was 2.8% in 2023.
15
Luxury beauty segment grew 6.5% in Canada in 2023 to CAD 3.1 billion.
16
Mass market beauty products held 68% share in Canada 2023.
17
Canadian beauty exports reached CAD 1.2 billion in 2023.
18
Imports of beauty products to Canada totaled CAD 4.5 billion in 2023.
19
Beauty industry employed 120,000 people in Canada as of 2023.
20
R&D spending in Canadian beauty firms averaged 2.1% of revenue in 2023.
21
In 2023, Canadian beauty market per capita spend was CAD 320.
22
Beauty industry FDI in Canada reached CAD 850 million in 2023.
23
Digital beauty ads spend: CAD 1.1 billion annually.
Interpretation
Market Size & Growth Interpretation
Canada’s beauty market is not only sizeable at CAD 13.2 billion in 2023 but also steadily expanding, with a projected CAGR of 5.1% to reach CAD 16.1 billion by 2028, while online sales already make up 28% of revenue and skincare adds CAD 4.8 billion in 2023.
More related reading
04 · Category
Product Segments29 stats
01
Skincare products hold 38% market share in Canadian beauty sales.
02
Makeup segment revenue in Canada: CAD 2.3 billion in 2023.
03
Haircare market valued at CAD 2.6 billion, 22% of total beauty.
04
Fragrances account for 15% of beauty product sales in Canada.
05
Nail care products grew 5.8% to CAD 450 million in 2023.
06
Men's grooming segment reached CAD 1.8 billion, up 7.1%.
07
Natural/organic skincare holds 28% sub-segment share.
08
Sun care products sales: CAD 320 million in summer 2023.
09
Bath & shower category: CAD 1.4 billion, 11% market share.
10
Oral care within beauty/personal care: CAD 2.1 billion.
11
Deodorants sales grew 3.2% to CAD 780 million.
12
Premium skincare lines: 35% growth in 2023.
13
Color cosmetics lip products: 42% of makeup sales.
14
Hair colorants market: CAD 650 million.
15
Body care segment: CAD 1.1 billion, stable growth.
16
Eyelash extensions products: CAD 120 million niche.
17
Facial masks sales surged 12% to CAD 280 million.
18
Eye care products within beauty: CAD 890 million sales.
19
Shaving products: CAD 420 million, 3% growth.
20
Luxury hand creams: CAD 150 million premium niche.
21
Organic haircare: 19% sub-segment growth.
22
Lip care balms: CAD 210 million steady sales.
23
Foot care creams: CAD 95 million market.
24
Whitening toothpaste in beauty oral care: 28% share.
25
Scalp care products emerged with CAD 140 million.
26
Tinted moisturizers: 14% of base makeup sales.
27
Exfoliators sales: CAD 310 million annually.
28
Serums sub-category: 25% skincare revenue share.
29
Moisturizers dominate skincare at 35% share.
Interpretation
Product Segments Interpretation
Within Canada’s product segments, skincare leads with a 38% market share while other categories are still seeing meaningful momentum, including men’s grooming growing to CAD 1.8 billion up 7.1% and nail care rising 5.8% to CAD 450 million in 2023.
05 · Category
Trends & Sustainability29 stats
01
45% of Canadian beauty consumers prefer clean/vegan products in 2023.
02
Sustainable packaging adoption in beauty brands: 62% by 2023.
03
K-beauty influence led to 18% rise in sheet mask sales.
04
Personalization via AI skincare apps used by 29% consumers.
05
Zero-waste beauty products market grew 22% YoY.
06
Inclusivity in shade ranges: 78% brands expanded in 2023.
07
CBD-infused beauty products sales: CAD 250 million.
08
Blue light protection skincare up 34% post-pandemic.
09
Gender-neutral products hold 12% market penetration.
10
AR try-on tools used by 41% online shoppers.
11
Refillable packaging initiatives: 25% brand participation.
12
Probiotic skincare segment grew 15.2% to CAD 180 million.
13
Eco-friendly claims influence 67% purchase decisions.
14
Metaverse beauty events attracted 2.5 million virtual visits.
15
Clean beauty sales projected to 40% market share by 2027.
16
Upcycled ingredients in 14% of new product launches.
17
Mental health-focused beauty (e.g., aromatherapy) up 9%.
18
Biodegradable glitter in makeup: 31% adoption rate.
19
Longevity skincare trend: 52% consumer interest.
20
Blockchain for supply chain transparency: 18% brands.
21
Vegan certification labels on 37% new launches.
22
Neurocosmetics (mood-enhancing) market: CAD 90 million.
23
Regenerative agriculture sourcing: 11% brands.
24
Skinimalism trend reduced product use by 22%.
25
Holographic makeup sales up 16% via TikTok.
26
Carbon-neutral beauty brands: 24% market growth.
27
Fermented ingredients in 20% skincare innovations.
28
Adaptive clothing tie-ins with beauty: niche 3%.
29
Sleep beauty devices sales: CAD 75 million.
Interpretation
Trends & Sustainability Interpretation
Canada’s beauty market is clearly shifting toward more sustainable and values-driven choices, with 62% of brands adopting sustainable packaging by 2023 and 45% of consumers already preferring clean or vegan products.
report visual · Projection
Canada beauty market growth signals
Canada’s beauty and personal care market grew in 2022 and continued expanding in 2023, with forecast growth ahead.
7.2 Growth rate
Start
-15.84%
CAGR · 2y
5.1 Growth rate
Projected
20222024
Reference
Cite This Report
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APA
Kevin O'Brien. (2026, February 13). Canada Beauty Industry Statistics. Gitnux. https://gitnux.org/canada-beauty-industry-statistics
MLA
Kevin O'Brien. "Canada Beauty Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/canada-beauty-industry-statistics.
Chicago
Kevin O'Brien. 2026. "Canada Beauty Industry Statistics." Gitnux. https://gitnux.org/canada-beauty-industry-statistics.
Sources & references
77 datasets cited across this report · attribution is report-level
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