GITNUXREPORT 2026

Buy Now Pay Later Industry Statistics

The global Buy Now Pay Later industry is booming but faces rising debt concerns.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Statistic 1

Affirm holds 28% US BNPL market share by GMV in 2023.

Statistic 2

Klarna processed €20 billion GMV in Q4 2023, up 18% YoY.

Statistic 3

Afterpay (Block) had 24 million active users globally in FY2023.

Statistic 4

Sezzle reported 40% revenue growth to $150M in 2023.

Statistic 5

PayPal Pay in 4 accounted for 15% of US BNPL volume in 2023.

Statistic 6

Zip Co. Australia GMV AUD 3.2B in FY2023, 25% growth.

Statistic 7

Scalapay Italy market leader with €2B GMV in 2023.

Statistic 8

Tabby UAE processed AED 5B transactions in 2023.

Statistic 9

PineLoop India 10M users, INR 10K crore GMV.

Statistic 10

Uplift travel BNPL $4B GMV, partnerships with 300 airlines.

Statistic 11

Splitit market share 5% in card-linked BNPL globally.

Statistic 12

Caxton UK BNPL for travel, £500M volume in 2023.

Statistic 13

Laybuy NZ collapsed but peaked at NZD 200M annual GMV.

Statistic 14

Openpay Australia 1M users before acquisition, $1B GMV.

Statistic 15

Humm Group Ireland €1B GMV, 2M customers.

Statistic 16

TreviPay B2B BNPL $10B processed in 2023.

Statistic 17

Global BNPL top 10 providers control 70% market share.

Statistic 18

Afterpay acquired by Block for $29B in 2021, now 55% of SQ BNPL.

Statistic 19

Klarna valuation $6.7B in 2023 after $800M funding.

Statistic 20

Global BNPL market transaction volume reached $359 billion in 2023, a 22% increase from $294 billion in 2022.

Statistic 21

US BNPL users numbered 112 million in 2023, projected to grow to 144 million by 2026 at a CAGR of 8.7%.

Statistic 22

BNPL market in Europe hit €100 billion in 2023, with Germany leading at €25 billion.

Statistic 23

Asia-Pacific BNPL market expected to reach $1.2 trillion by 2028, growing at 28% CAGR from 2023.

Statistic 24

UK BNPL transaction value surged to £28 billion in 2023, up 41% YoY.

Statistic 25

Australian BNPL market volume was AUD 20 billion in FY2023, with 15 million users.

Statistic 26

Global BNPL GMV projected to hit $450 billion in 2024, driven by e-commerce integration.

Statistic 27

India BNPL market grew to INR 50,000 crore in 2023, expected 50% CAGR to 2027.

Statistic 28

Brazil BNPL transactions reached R$40 billion in 2023, up 60% from prior year.

Statistic 29

Canada BNPL market valued at CAD 15 billion in 2023, with 12 million users.

Statistic 30

Middle East BNPL market to grow from $5B in 2023 to $25B by 2028 at 38% CAGR.

Statistic 31

Africa BNPL projected to reach $10B by 2027, led by South Africa and Nigeria.

Statistic 32

China BNPL market dominated by Ant Group, with $300B volume in 2023.

Statistic 33

Global BNPL active users to reach 900 million by 2028, from 500M in 2023.

Statistic 34

US BNPL penetration rate among online shoppers hit 47% in 2023.

Statistic 35

Worldwide BNPL revenue for providers forecasted at $50B by 2027.

Statistic 36

BNPL market CAGR globally 25% from 2023-2030.

Statistic 37

Europe BNPL expected $200B GMV by 2027.

Statistic 38

US BNPL loans originated 1.2 billion in 2023, up 30%.

Statistic 39

Global BNPL average order value rose to $150 in 2023 from $130 in 2022.

Statistic 40

40% of BNPL defaults lead to collections, average loss $50/loan.

Statistic 41

US BNPL late fees charged on 11% of loans in 2023.

Statistic 42

UK FCA regulates BNPL from 2024, 1.5M vulnerable users identified.

Statistic 43

Australia ASIC found 20% BNPL users in debt stress.

Statistic 44

Global BNPL delinquency rate 5.2% in 2023, up from 3.8%.

Statistic 45

EU PSD3 mandates BNPL credit checks from 2025.

Statistic 46

Brazil Central Bank caps BNPL interest at 4% monthly.

Statistic 47

Canada FCAC reviews BNPL for consumer protection 2024.

Statistic 48

India RBI classifies BNPL as lending, requires NBFC license.

Statistic 49

UAE DFSA warns on BNPL over-indebtedness risks.

Statistic 50

25% US BNPL users roll over debt, increasing costs 2x.

Statistic 51

South Africa FSCA proposes BNPL licensing regime.

Statistic 52

Klarna wrote off $200M bad debt in 2023.

Statistic 53

Nigeria CBN limits BNPL to insured providers.

Statistic 54

Global BNPL complaints up 300% since 2020.

Statistic 55

US states like CA, NY mandate BNPL disclosures.

Statistic 56

15% BNPL users unaware of interest on late payments.

Statistic 57

Europe BNPL credit risk models show 8% default projection.

Statistic 58

Australia BNPL hardship claims rose 40% in 2023.

Statistic 59

Average US BNPL transaction $120, fashion 35% of volume.

Statistic 60

Globally, electronics 28% of BNPL spend, average $250/order.

Statistic 61

UK BNPL average purchase £85, clothing top category at 40%.

Statistic 62

Australia BNPL AOV $140, beauty products 20% usage.

Statistic 63

60% of US BNPL used for apparel, repeat rate 70%.

Statistic 64

India BNPL electronics 45% share, AOV INR 5,000.

Statistic 65

Europe BNPL travel bookings 15% growth, AOV €200.

Statistic 66

Brazil furniture/home 25% BNPL, average R$800.

Statistic 67

Canada groceries 10% BNPL penetration, AOV CAD 100.

Statistic 68

UAE luxury goods 18% BNPL, AOV AED 1,500.

Statistic 69

Global repeat BNPL users average 12 transactions/year.

Statistic 70

US BNPL impulse buys 55%, planned 45%.

Statistic 71

75% BNPL transactions under $200 globally.

Statistic 72

Australia health/beauty AOV $110, 22% of volume.

Statistic 73

China groceries BNPL 30% growth, AOV CNY 300.

Statistic 74

UK auto parts 12% BNPL usage, AOV £150.

Statistic 75

55% of Gen Z in US used BNPL in 2023, average 5 purchases per user.

Statistic 76

Millennials represent 40% of BNPL users globally, with 65% female skew.

Statistic 77

In UK, 28% of adults aged 18-34 used BNPL in past year as of 2023.

Statistic 78

Australian BNPL users average age 32, 52% female, 10M active users.

Statistic 79

68% of US BNPL users are under 40, with median income $55K.

Statistic 80

India BNPL users 60% aged 18-29, urban millennials dominant.

Statistic 81

Europe BNPL adoption highest among 25-34 year olds at 35%.

Statistic 82

Brazil 45% of BNPL users are women, average 3.2 loans per user annually.

Statistic 83

Canada BNPL users 70% have household income under CAD 100K.

Statistic 84

Global BNPL users skew 60% mobile-first shoppers under 35.

Statistic 85

South Africa BNPL users 55% Gen Z, growing 50% YoY.

Statistic 86

42% of US parents with kids under 18 use BNPL regularly.

Statistic 87

Nigeria BNPL penetration 15% among urban youth aged 18-24.

Statistic 88

China BNPL users 70% aged 20-35, Alipay dominant platform.

Statistic 89

37% of global BNPL users have college education or higher.

Statistic 90

UK BNPL users 25% from low-income households (<£20K).

1/90

Sources

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What once seemed like a trendy payment fad has exploded into a $450 billion global phenomenon, with everything from a $120 fashion haul in the US to an AED 1,500 luxury purchase in the UAE now being financed at checkout.

Key Takeaways

Global BNPL market transaction volume reached $359 billion in 2023, a 22% increase from $294 billion in 2022.
US BNPL users numbered 112 million in 2023, projected to grow to 144 million by 2026 at a CAGR of 8.7%.
BNPL market in Europe hit €100 billion in 2023, with Germany leading at €25 billion.
55% of Gen Z in US used BNPL in 2023, average 5 purchases per user.
Millennials represent 40% of BNPL users globally, with 65% female skew.
In UK, 28% of adults aged 18-34 used BNPL in past year as of 2023.
Affirm holds 28% US BNPL market share by GMV in 2023.
Klarna processed €20 billion GMV in Q4 2023, up 18% YoY.
Afterpay (Block) had 24 million active users globally in FY2023.
Average US BNPL transaction $120, fashion 35% of volume.
Globally, electronics 28% of BNPL spend, average $250/order.
UK BNPL average purchase £85, clothing top category at 40%.
40% of BNPL defaults lead to collections, average loss $50/loan.
US BNPL late fees charged on 11% of loans in 2023.
UK FCA regulates BNPL from 2024, 1.5M vulnerable users identified.

The global Buy Now Pay Later industry is booming but faces rising debt concerns.

Company & Competitor Stats

Affirm holds 28% US BNPL market share by GMV in 2023.
Klarna processed €20 billion GMV in Q4 2023, up 18% YoY.
Afterpay (Block) had 24 million active users globally in FY2023.
Sezzle reported 40% revenue growth to $150M in 2023.
PayPal Pay in 4 accounted for 15% of US BNPL volume in 2023.
Zip Co. Australia GMV AUD 3.2B in FY2023, 25% growth.
Scalapay Italy market leader with €2B GMV in 2023.
Tabby UAE processed AED 5B transactions in 2023.
PineLoop India 10M users, INR 10K crore GMV.
Uplift travel BNPL $4B GMV, partnerships with 300 airlines.
Splitit market share 5% in card-linked BNPL globally.
Caxton UK BNPL for travel, £500M volume in 2023.
Laybuy NZ collapsed but peaked at NZD 200M annual GMV.
Openpay Australia 1M users before acquisition, $1B GMV.
Humm Group Ireland €1B GMV, 2M customers.
TreviPay B2B BNPL $10B processed in 2023.
Global BNPL top 10 providers control 70% market share.
Afterpay acquired by Block for $29B in 2021, now 55% of SQ BNPL.
Klarna valuation $6.7B in 2023 after $800M funding.

Company & Competitor Stats Interpretation

While the global buy now, pay later landscape is a patchwork of regional champions and niche specialists, the sobering truth is that a handful of giants are tightening their grip on the market, proving that in the end, even the business of splitting bills is prone to consolidation.

Market Size & Growth

Global BNPL market transaction volume reached $359 billion in 2023, a 22% increase from $294 billion in 2022.
US BNPL users numbered 112 million in 2023, projected to grow to 144 million by 2026 at a CAGR of 8.7%.
BNPL market in Europe hit €100 billion in 2023, with Germany leading at €25 billion.
Asia-Pacific BNPL market expected to reach $1.2 trillion by 2028, growing at 28% CAGR from 2023.
UK BNPL transaction value surged to £28 billion in 2023, up 41% YoY.
Australian BNPL market volume was AUD 20 billion in FY2023, with 15 million users.
Global BNPL GMV projected to hit $450 billion in 2024, driven by e-commerce integration.
India BNPL market grew to INR 50,000 crore in 2023, expected 50% CAGR to 2027.
Brazil BNPL transactions reached R$40 billion in 2023, up 60% from prior year.
Canada BNPL market valued at CAD 15 billion in 2023, with 12 million users.
Middle East BNPL market to grow from $5B in 2023 to $25B by 2028 at 38% CAGR.
Africa BNPL projected to reach $10B by 2027, led by South Africa and Nigeria.
China BNPL market dominated by Ant Group, with $300B volume in 2023.
Global BNPL active users to reach 900 million by 2028, from 500M in 2023.
US BNPL penetration rate among online shoppers hit 47% in 2023.
Worldwide BNPL revenue for providers forecasted at $50B by 2027.
BNPL market CAGR globally 25% from 2023-2030.
Europe BNPL expected $200B GMV by 2027.
US BNPL loans originated 1.2 billion in 2023, up 30%.
Global BNPL average order value rose to $150 in 2023 from $130 in 2022.

Market Size & Growth Interpretation

The world is rapidly buying now, paying later, and racking up a staggering debt of convenience that future generations will surely find unamusing.

Risks & Regulations

40% of BNPL defaults lead to collections, average loss $50/loan.
US BNPL late fees charged on 11% of loans in 2023.
UK FCA regulates BNPL from 2024, 1.5M vulnerable users identified.
Australia ASIC found 20% BNPL users in debt stress.
Global BNPL delinquency rate 5.2% in 2023, up from 3.8%.
EU PSD3 mandates BNPL credit checks from 2025.
Brazil Central Bank caps BNPL interest at 4% monthly.
Canada FCAC reviews BNPL for consumer protection 2024.
India RBI classifies BNPL as lending, requires NBFC license.
UAE DFSA warns on BNPL over-indebtedness risks.
25% US BNPL users roll over debt, increasing costs 2x.
South Africa FSCA proposes BNPL licensing regime.
Klarna wrote off $200M bad debt in 2023.
Nigeria CBN limits BNPL to insured providers.
Global BNPL complaints up 300% since 2020.
US states like CA, NY mandate BNPL disclosures.
15% BNPL users unaware of interest on late payments.
Europe BNPL credit risk models show 8% default projection.
Australia BNPL hardship claims rose 40% in 2023.

Risks & Regulations Interpretation

The global BNPL industry, while dazzling consumers with the siren song of "buy now," is navigating a sobering reality of rising delinquencies and regulatory crackdowns, proving that the timeless adage "there's no such thing as a free lunch" is now landing with late fees on millions of vulnerable users' doorsteps.

Transaction & Spending Data

Average US BNPL transaction $120, fashion 35% of volume.
Globally, electronics 28% of BNPL spend, average $250/order.
UK BNPL average purchase £85, clothing top category at 40%.
Australia BNPL AOV $140, beauty products 20% usage.
60% of US BNPL used for apparel, repeat rate 70%.
India BNPL electronics 45% share, AOV INR 5,000.
Europe BNPL travel bookings 15% growth, AOV €200.
Brazil furniture/home 25% BNPL, average R$800.
Canada groceries 10% BNPL penetration, AOV CAD 100.
UAE luxury goods 18% BNPL, AOV AED 1,500.
Global repeat BNPL users average 12 transactions/year.
US BNPL impulse buys 55%, planned 45%.
75% BNPL transactions under $200 globally.
Australia health/beauty AOV $110, 22% of volume.
China groceries BNPL 30% growth, AOV CNY 300.
UK auto parts 12% BNPL usage, AOV £150.

Transaction & Spending Data Interpretation

Despite the tempting fantasy of financing a yacht, BNPL is essentially a global system of financial duct tape, letting people stretch their budgets over a sea of relatively small, often fleeting, desires, from fast fashion to beauty products to last-minute travel plans.

User Adoption & Demographics

55% of Gen Z in US used BNPL in 2023, average 5 purchases per user.
Millennials represent 40% of BNPL users globally, with 65% female skew.
In UK, 28% of adults aged 18-34 used BNPL in past year as of 2023.
Australian BNPL users average age 32, 52% female, 10M active users.
68% of US BNPL users are under 40, with median income $55K.
India BNPL users 60% aged 18-29, urban millennials dominant.
Europe BNPL adoption highest among 25-34 year olds at 35%.
Brazil 45% of BNPL users are women, average 3.2 loans per user annually.
Canada BNPL users 70% have household income under CAD 100K.
Global BNPL users skew 60% mobile-first shoppers under 35.
South Africa BNPL users 55% Gen Z, growing 50% YoY.
42% of US parents with kids under 18 use BNPL regularly.
Nigeria BNPL penetration 15% among urban youth aged 18-24.
China BNPL users 70% aged 20-35, Alipay dominant platform.
37% of global BNPL users have college education or higher.
UK BNPL users 25% from low-income households (<£20K).

User Adoption & Demographics Interpretation

The future's not just on layaway, it's on a demographic installment plan, with younger generations globally using buy now, pay later not as a luxury lifeline but as a modern, mobile-first wallet staple, even as the bills—and the questions about financial wellness—come due later.

Sources & References

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