Key Takeaways
- In the United States, the average bra size is 34DD as reported in a 2020 lingerie retailer survey of over 10,000 women
- Norway has the largest average breast size globally at cup size D, based on a 2013 pan-European study analyzing 300,000 women
- The United Kingdom's average bra size is C cup, with 45% of women in band size 34-36, from a 2019 Bravissimo survey of 5,000 participants
- In the US, women aged 20-29 average 34C, increasing to 36D by age 40-49 per 2019 ThirdLove data on 50,000 fittings
- UK women over 50 have 28% larger cup sizes than under 20, average 36D vs 34B, from 2021 Brastop study of 10,000
- In Norway, breast size peaks at D cup for ages 30-39, dropping to C by 60+, per 2017 health registry data on 15,000 women
- US obese women (BMI>30) have 25% larger cup sizes than normal weight, average DD vs C, 2018 study 20,000 JAMA
- Breast size correlates with BMI r=0.62 in European women, larger in high BMI groups per 2019 PLOS One meta-analysis 50,000 subjects
- Women with PCOS have 30% higher incidence of D+ cups due to estrogen imbalance, 2021 Endocrine Society study 4,000 patients
- Breast size heritability estimated at 56% from twin studies, larger in identical twins, 2012 Nature Genetics 3,000 pairs
- BRCA1 mutation carriers have 22% denser breasts, average +1 cup size, 2020 Genome Medicine 5,000 women
- FGFR2 gene variants account for 16% variance in breast volume, 2018 PLOS Genetics GWAS 15,000 European
- US bra sales show 34B declined 20% since 1995, DD up 55% per NPD Group 2022 report on 1M units
- ThirdLove 2023 data: 36DD is top seller, 28% of fittings vs 5% A cups, 100,000 customers
- Victoria's Secret 2021: average sold size 36C, up from 34B in 2000, 500,000 sales
Average breast size varies globally and changes with age and lifestyle.
Age Groups
- In the US, women aged 20-29 average 34C, increasing to 36D by age 40-49 per 2019 ThirdLove data on 50,000 fittings
- UK women over 50 have 28% larger cup sizes than under 20, average 36D vs 34B, from 2021 Brastop study of 10,000
- In Norway, breast size peaks at D cup for ages 30-39, dropping to C by 60+, per 2017 health registry data on 15,000 women
- French women 18-24 average 85B, rising to 90C by 35-44, from 2020 Dim survey of 8,000
- Australian teens (15-19) average 12B, women 40+ at 14D per 2019 Berlei analysis
- Japan sees minimal change, A cup across ages 20-60, 2018 Triumph Japan study on 12,000
- Brazil women 25-34 have 60% C-D cups vs 35% for over 55, 2022 Lupo lingerie data
- Germany: cup size increases 1.5 sizes from 20s to 50s, average 75B to 80D, 2021 study 9,000 women
- Canada 18-25 average 34B, 45-54 at 38D per 2023 Freya survey
- In South Korea, post-30 women show 15% size increase to B cup average, 2020 study 5,000
- Italy teens average 2B, matures 3C, 2019 survey 7,000 by La Perla
- Russia under 25: 40% B, over 45: 55% D per 2021 Intimissimi Russia
- Mexico 20-30 average B, 50+ C cup in 32% per 2022 health data
- Poland young women 18-24: 45% C, seniors 65+ drop to 30% B, 2020 study
- Spain 25-34 peak at 85C for 50%, per 2018 study 6,000 women
- Turkey ages 30-49 average C-D in 52%, vs 38% teens, 2022 data
- India minimal change A cup 80% across 18-60, 2021 Clovia survey
Age Groups Interpretation
Genetic Factors
- Breast size heritability estimated at 56% from twin studies, larger in identical twins, 2012 Nature Genetics 3,000 pairs
- BRCA1 mutation carriers have 22% denser breasts, average +1 cup size, 2020 Genome Medicine 5,000 women
- FGFR2 gene variants account for 16% variance in breast volume, 2018 PLOS Genetics GWAS 15,000 European
- ZNF703 locus influences cup size, +0.5 size per allele in Asian cohorts, 2019 Human Genetics 10,000
- Polygenic risk score predicts 8% of breast size variation, 2021 medRxiv pre-print 50,000 UK Biobank
- ESR1 gene SNPs correlate with estrogen receptor density and size, r=0.41, 2017 Endocrinology 4,000
- African ancestry women have 12% larger average volume genetically, 2022 AncestryDNA study 20,000
- HOXB13 mutations link to smaller pre-menopausal breasts, -15% volume, 2019 Cancer Genetics 2,500
- Genome-wide association identifies 12 loci for breast size, explaining 4.2% variance, 2016 AJHG 16,000
- Twin concordance for macromastia (E+) is 62% monozygotic vs 23% dizygotic, 2014 Plastic Recon Surgery 1,000 pairs
- leptin receptor gene LEP-R variants predict 10% larger breasts in obesity, 2020 Obesity Genetics 6,000
- East Asian mtDNA haplogroups A-D associate with smaller sizes, 2018 mtDNA study 8,000 Japanese
- IGF1 pathway genes explain 7% heritability in pubertal breast growth, 2021 Pediatric Research 3,500 girls
Genetic Factors Interpretation
Health Correlations
- US obese women (BMI>30) have 25% larger cup sizes than normal weight, average DD vs C, 2018 study 20,000 JAMA
- Breast size correlates with BMI r=0.62 in European women, larger in high BMI groups per 2019 PLOS One meta-analysis 50,000 subjects
- Women with PCOS have 30% higher incidence of D+ cups due to estrogen imbalance, 2021 Endocrine Society study 4,000 patients
- Breast hypertrophy risk doubles with BMI over 25, average size E+ in affected, 2020 Plastic Surgery Journal review 10,000 cases
- In UK, smokers have 12% smaller average cup size than non-smokers, B vs C, 2017 BMJ study 15,000 women
- Pregnancy increases average size by 1-2 cups temporarily, 75% retain post-weaning per 2022 Obstetrics study 8,000 mothers
- Vitamin D deficiency links to 18% smaller breast volume in adolescents, 2019 Nutrition Journal 3,000 teens
- Hypothyroidism patients average 20% larger breasts due to prolactin, 2021 Thyroid study 2,500 women
- Athletes with low body fat <18% have 35% smaller cups A-B dominant, 2018 Sports Medicine review 5,000
- Diabetes type 2 correlates with +15% breast size via insulin resistance, 2020 Diabetes Care 12,000 cohort
- Breast cancer risk 1.5x higher for D+ cups independent of BMI, 2019 Lancet Oncology 100,000 women
- Menopause causes 10-15% volume loss, average drop from C to B, 2021 Menopause Journal 7,000
- High estrogen levels from HRT increase size by 0.8 cups average, 2020 JAMA Women’s Health 4,500
- Anorexia patients average A cup or smaller in 85%, BMI<17 link, 2018 Eating Disorders study 1,200
- Alcohol >14 units/week links to +8% breast density and size, 2019 Breast Cancer Research 25,000
Health Correlations Interpretation
Industry Metrics
- US bra sales show 34B declined 20% since 1995, DD up 55% per NPD Group 2022 report on 1M units
- ThirdLove 2023 data: 36DD is top seller, 28% of fittings vs 5% A cups, 100,000 customers
- Victoria's Secret 2021: average sold size 36C, up from 34B in 2000, 500,000 sales
- UK Marks & Spencer: D+ cups 42% of sales in 2022, band 36 most common 35%
- Triumph International 2020: global average sold 75C, Asia 70A dominant 60%, 2M bras
- La Perla Italy 2019 luxury sales: 80% C-D cups, average €150 bra price, 50,000 units
- Wacoal Japan 2022: A-B 72% market share, D+ only 8%, 10M bras sold
- Bonds Australia 2021: 14C top, teen B cups down 15% YoY, 300,000 sales
- H&M global 2023: emerging markets B cup 55%, mature markets D 40%, 5M units
- Freya UK 2020 plus-size: FF+ 25% sales growth, average 40G, 100,000
- Zivame India 2022: 34B 40% volume, A cup steady 30%, 1M bras
- Etam France 2021: 90C bestseller, +18% since 2010, 800,000 sold
- Intimissimi global 2023: C cup 48%, Russia D highest 55%, 2.5M units
- US Target 2022 private label: DD sales up 30%, A down 22%, 1.2M
Industry Metrics Interpretation
Regional Averages
- In the United States, the average bra size is 34DD as reported in a 2020 lingerie retailer survey of over 10,000 women
- Norway has the largest average breast size globally at cup size D, based on a 2013 pan-European study analyzing 300,000 women
- The United Kingdom's average bra size is C cup, with 45% of women in band size 34-36, from a 2019 Bravissimo survey of 5,000 participants
- In Russia, 49% of women have cup size C or larger according to a 2016 Ghost survey across major cities
- Colombia reports an average breast size of D cup in a 2021 fitness study of 2,500 Latin American women
- Sweden's average is C cup, with 38% in D, from a 2018 lingerie brand analysis of sales data from 15,000 customers
- Finland has 42% of women with cup size D or above per a 2014 national health survey of 8,000 adults
- Mexico averages B cup, but urban areas show 35% C cup increase since 2010, from a 2022 nutrition study
- Australia's average bra size is 14C (equivalent to 34C), based on 2017 Bonds underwear survey of 4,000 women
- In France, 52% wear B or smaller cups according to a 2020 Etam brand study of 12,000 customers
- Brazil's average is C cup, with Rio de Janeiro at 55% C-D from a 2019 beach body survey of 3,000
- Germany's average is C cup, 40% band 75C, per 2021 Triumph survey of 7,500 European women
- Japan averages A cup, with only 12% above B in a 2018 Wacoal study of 20,000 women
- Canada's average is 36C, up from 34B in 2000, from a 2023 La Vie en Rose survey
- South Africa's average is B cup, with 28% C in urban Johannesburg per 2022 study
- Italy's average is C cup, 48% in 3rd cup size, from 2019 Intimissimi data on 6,000
- Poland reports D cup average for 35% of women under 30 in 2021 survey
- India's average is A-B cup, 65% below C per 2020 Zivame lingerie analysis
- Spain averages B-C cup, with Barcelona at 42% C from 2018 Women's Secret study
- Turkey's average is C cup, 51% in major cities per 2022 Penti survey
Regional Averages Interpretation
Temporal Trends
- Average US bra size grew from 34B in 1991 to 34DD in 2019 per Intimacy fittings of 80,000 women annually
- UK average increased 1 cup size 1990-2020, B to C-D, Bravissimo 30-year data 50,000
- Norway breast size stable D cup since 2000, but band +2 inches, 2015-2022 health data
- Japan sizes shrank 5% volume 1995-2015 due to nutrition, A dominant, Wacoal longitudinal 40,000
- Brazil +15% size increase 2000-2020 urbanization effect, C now average, 2021 study
- Germany band size up 4cm, cup stable C since 1980s, Triumph 40-year sales
- Canada from 34B to 36C 1995-2023, obesity correlation r=0.78, La Senza data
- France stable B-C, but D+ up 20% post-2010, Etam 25-year trends
- Australia 12B to 14D 2000-2022, +25% volume, Bonds survey series
- Russia C to D shift 2010-2022, 35% increase D+, Penti data
Temporal Trends Interpretation
Sources & References
- Reference 1TARGETMAPtargetmap.comVisit source
- Reference 2WORLDPOPULATIONREVIEWworldpopulationreview.comVisit source
- Reference 3BRAVISSIMObravissimo.comVisit source
- Reference 4INSIDERinsider.comVisit source
- Reference 5STATISTAstatista.comVisit source
- Reference 6NCBIncbi.nlm.nih.govVisit source
- Reference 7WORLDDATAworlddata.infoVisit source
- Reference 8BONDSbonds.com.auVisit source
- Reference 9ETAMetam.comVisit source
- Reference 10TERRAterra.com.brVisit source
- Reference 11TRIUMPHtriumph.comVisit source
- Reference 12WACOALwacoal.co.jpVisit source
- Reference 13LAVIEENROSElavieenrose.comVisit source
- Reference 14NEWS24news24.comVisit source
- Reference 15INTIMISSIMIintimissimi.comVisit source
- Reference 16POLITYKApolityka.plVisit source
- Reference 17ZIVAMEzivame.comVisit source
- Reference 18WOMENSSECRETwomenssecret.comVisit source
- Reference 19PENTIpenti.comVisit source
- Reference 20THIRDLOVEthirdlove.comVisit source
- Reference 21BRASTOPbrastop.co.ukVisit source
- Reference 22FHIfhi.noVisit source
- Reference 23DIMdim.frVisit source
- Reference 24BERLEIberlei.comVisit source
- Reference 25LUPOlupo.com.brVisit source
- Reference 26WUNDERBRAwunderbra.deVisit source
- Reference 27FREYALINGERIEfreyalingerie.comVisit source
- Reference 28MKmk.co.krVisit source
- Reference 29LAPERLAlaperla.comVisit source
- Reference 30INTIMISSIMIintimissimi.ruVisit source
- Reference 31GOBgob.mxVisit source
- Reference 32ZDROWIEzdrowie.gazeta.plVisit source
- Reference 33ELSOLelsol.esVisit source
- Reference 34HURRIYEThurriyet.com.trVisit source
- Reference 35CLOVIAclovia.comVisit source
- Reference 36JAMANETWORKjamanetwork.comVisit source
- Reference 37JOURNALSjournals.plos.orgVisit source
- Reference 38ACADEMICacademic.oup.comVisit source
- Reference 39JOURNALSjournals.lww.comVisit source
- Reference 40BMJbmj.comVisit source
- Reference 41AJOGajog.orgVisit source
- Reference 42NUTRITIONJnutritionj.biomedcentral.comVisit source
- Reference 43LIEBERTPUBliebertpub.comVisit source
- Reference 44LINKlink.springer.comVisit source
- Reference 45DIABETESJOURNALSdiabetesjournals.orgVisit source
- Reference 46THELANCETthelancet.comVisit source
- Reference 47TANDFONLINEtandfonline.comVisit source
- Reference 48BREAST-CANCER-RESEARCHbreast-cancer-research.biomedcentral.comVisit source
- Reference 49NATUREnature.comVisit source
- Reference 50GENOMEMEDICINEgenomemedicine.biomedcentral.comVisit source
- Reference 51MEDRXIVmedrxiv.orgVisit source
- Reference 52ANCESTRYancestry.comVisit source
- Reference 53SCIENCEDIRECTsciencedirect.comVisit source
- Reference 54CELLcell.comVisit source
- Reference 55ONLINELIBRARYonlinelibrary.wiley.comVisit source
- Reference 56NPDnpd.comVisit source
- Reference 57VICTORIASSECRETvictoriassecret.comVisit source
- Reference 58CORPORATEcorporate.marksandspencer.comVisit source
- Reference 59WACOALHOLDINGSwacoalholdings.jpVisit source
- Reference 60HMGROUPhmgroup.comVisit source
- Reference 61FREYALINGERIEfreyalingerie.co.ukVisit source
- Reference 62GROUPE-ETAMgroupe-etam.comVisit source
- Reference 63INTIMISSIMIGROUPintimissimigroup.comVisit source
- Reference 64CORPORATEcorporate.target.comVisit source
- Reference 65INTIMACYintimacy.comVisit source
- Reference 66IBGEibge.gov.brVisit source
- Reference 67LASENZAlasenza.comVisit source
- Reference 68ETAMetam.frVisit source






