Brazil's supermarket industry soared to a staggering R$1.234 trillion in sales in 2023, a testament to its formidable growth and central role in the nation's economy and daily life.
Key Takeaways
- In 2023, the Brazilian supermarket industry reached total sales of R$ 1.234 trillion, representing 5.8% growth from 2022
- The supermarket sector accounted for 85% of Brazil's total retail food sales in 2023, up from 82% in 2021
- Brazil had 92,000 supermarket establishments in 2023, a 2.1% increase year-over-year
- Food and beverage sales accounted for 78% of total supermarket revenue in Q1 2023
- Non-food sales grew 12% year-over-year to R$ 180 billion in 2023
- Fresh produce sales volume increased 4.5% to 25 million tons in 2023
- 52% of Brazilian consumers shop at supermarkets 2-3 times weekly in 2023 survey
- 68% prefer supermarkets for fresh fruits and vegetables purchases in 2023
- Price sensitivity led 74% to switch brands in supermarkets in 2023
- Carrefour Brazil held 18.5% market share in supermarkets by sales in 2023
- Grupo Pão de Açúcar (GPA) revenue was R$ 85 billion in 2023
- Assaí Atacadista expanded to 280 stores with R$ 62 billion sales 2023
- Supermarket e-commerce expected to grow 25% annually to 2027
- Sustainability initiatives in 80% of chains by 2025 target, announced 2023
- AI-driven inventory management adopted by 35% of large chains 2023
Brazil's supermarket industry grew to 1.23 trillion reais in sales during 2023.
Competitive Landscape
- Carrefour Brazil held 18.5% market share in supermarkets by sales in 2023
- Grupo Pão de Açúcar (GPA) revenue was R$ 85 billion in 2023
- Assaí Atacadista expanded to 280 stores with R$ 62 billion sales 2023
- Casino Group exited Brazil, selling 91% of GPA stake in 2023
- Prezunic chain had 22% sales growth in Rio market 2023
- Mambo led Northeast with 15 stores and R$ 4.5 billion sales 2023
- Big led South region supermarket sales at R$ 12 billion 2023
- Irmãos Muffato group operated 94 stores, R$ 22 billion revenue 2023
- Walmart Brazil (now ADP) had 9% market share post-rebrand 2023
- Dia chain closed 150 stores but stabilized at R$ 8 billion sales 2023
- São Paulo's top 10 chains controlled 65% local market in 2023
- Atacadão (Carrefour) generated 40% of parent sales at R$ 110 billion 2023
- Condor Super Center expanded 5 new stores in Paraná 2023
- Grupo Pereira dominated Amazonas with 28% share in 2023
- Zaffari group sales reached R$ 10.5 billion across 48 stores 2023
- Nacional Apolo topped Minas Gerais with R$ 6.8 billion 2023
- Online, Americanas and Magazine Luiza captured 22% grocery e-com 2023
- Cobasi led pet sales in supermarkets at R$ 9 billion 2023
- Angeloni chain had highest same-store sales growth 7.2% in 2023
- Top 20 chains accounted for 72% national supermarket sales 2023
- Sonda chain in Northeast grew EBITDA 25% to R$ 450 million 2023
- Carrefour's market share rose 1.2% after acquisitions in 2023
- Regional independents held 28% market share outside top chains 2023
- Makro (now Assaí) wholesale format sales up 18% in 2023
- Bompreço (GPA) maintained 12% Northeast share in 2023
- Comgrão led wholesale clubs with 35 outlets in 2023
- Extra Hiper (GPA) format sales declined 5% amid rebranding 2023
- Top chains' digital investment totaled R$ 4 billion in 2023
- 65% of new store openings by top 10 chains in Southeast 2023
- Private equity investments in Brazilian supermarkets hit R$ 2.5B 2023
- Automation adoption highest at Assaí with 45% checkoutless stores 2023
Competitive Landscape Interpretation
In Brazil's supermarket saga, Carrefour and Atacadão flex as national titans while a fiercely loyal parade of regional champions—from Mambo in the Northeast to Zaffari in the South—prove that local flavor still commands a hefty 28% slice of the pie, all as everyone frantically invests in digital and automation just to keep up.
Consumer Behavior and Preferences
- 52% of Brazilian consumers shop at supermarkets 2-3 times weekly in 2023 survey
- 68% prefer supermarkets for fresh fruits and vegetables purchases in 2023
- Price sensitivity led 74% to switch brands in supermarkets in 2023
- 42% of shoppers use loyalty programs weekly in Brazilian supermarkets 2023
- Online grocery shopping adopted by 28% of urban consumers in 2023
- 55% prioritize local products in supermarket purchases per 2023 survey
- Average shopping basket size was 12 items in supermarkets 2023
- 61% of consumers read labels for health info in supermarkets 2023
- Millennials (25-40) represent 38% of supermarket spending power 2023
- 47% avoid plastic packaging in supermarket choices 2023 survey
- Evening peak shopping hours (6-9pm) account for 32% of visits 2023
- 36% of low-income shoppers buy in bulk at atacarejos 2023
- Plant-based product trial rate reached 25% among consumers 2023
- 52% use mobile apps for supermarket coupons in 2023
- Women make 72% of supermarket purchase decisions in households 2023
- 29% shifted to healthier snacks in supermarkets post-2023 surveys
- Weekend shopping frequency at 45% vs 22% weekdays in 2023 data
- 64% value convenience stores within supermarkets for quick buys 2023
- Organic food preference up to 18% among high-income shoppers 2023
- 41% compare prices across apps before supermarket visits 2023
- Gen Z (18-24) favors delivery options at 35% adoption rate 2023
- 57% influenced by in-store promotions during shopping 2023
- Alcohol purchases down 8% among under-30s in supermarkets 2023
- 49% seek gluten-free options more frequently in 2023 surveys
Consumer Behavior and Preferences Interpretation
Brazilian supermarkets are a high-stakes arena where fickle, price-sensitive shoppers—often women wielding mobile apps like culinary cavalry—navigate evening rushes with tactical precision, swapping brands, scrutinizing labels, and championing local produce, all while millennials flex their spending power and a growing slice of the population quietly eyes the plant-based aisle.
Industry Trends
- Supermarket e-commerce expected to grow 25% annually to 2027
- Sustainability initiatives in 80% of chains by 2025 target, announced 2023
- AI-driven inventory management adopted by 35% of large chains 2023
- Cashless payments projected to reach 75% of transactions by 2026
- Plant-based products shelf space to double by 2025 per industry pledge
- Dark store numbers forecasted to hit 5,000 by 2028 in Brazil
- Zero-waste stores piloted in 20 supermarkets, expansion planned 2024
- Blockchain for supply chain traceability in 15% chains by 2025
- Metaverse shopping experiences tested by 3 major chains in 2023
- Healthy eating sections expanded 40% in stores since 2022, 2023 data
- Delivery partnerships with iFood/Rappi cover 90% urban supermarkets 2023
- Robot checkouts installed in 500 stores, +200% from 2022
- Carbon neutral goal set by top 5 chains for 2030 operations
- Personalized pricing via apps trialed in 10% stores 2023
- Vegan product lines to grow 30% CAGR through 2027 forecast
- Omnichannel integration score averaged 7.2/10 for top chains 2023
- Lab-grown meat pilots in 5 supermarkets planned for 2024
- Energy efficiency retrofits saved 15% costs in 200 stores 2023
- NFT loyalty rewards launched by 2 chains, 50k users 2023
- Hyper-local sourcing increased to 45% of produce by 2025 target
- Voice commerce grocery orders up 300% in pilot apps 2023
- Plastic reduction 50% by 2025 pledged across industry 2023
- AR try-on for beauty products in 100 stores 2023 trials
- Subscription box groceries launched by 8 chains, 1M subs forecast 2025
- 5G-enabled smart shelves in 50 hypermarkets improving restock 20% 2023
- Total revenue projected at R$ 1.5 trillion by 2025 for supermarkets
Industry Trends Interpretation
Brazilian supermarkets are racing to become hyper-efficient, guilt-free, and slightly sci-fi bazaars where your avocados might be hyper-local, your receipt might be an NFT, and your shopping cart, whether digital or physical, is relentlessly optimized for everything from your wallet to the planet.
Market Size and Growth
- In 2023, the Brazilian supermarket industry reached total sales of R$ 1.234 trillion, representing 5.8% growth from 2022
- The supermarket sector accounted for 85% of Brazil's total retail food sales in 2023, up from 82% in 2021
- Brazil had 92,000 supermarket establishments in 2023, a 2.1% increase year-over-year
- The average supermarket size in Brazil grew to 1,850 m² in 2023 from 1,720 m² in 2020
- Online supermarket sales in Brazil surged 28% in 2023 to R$ 45 billion
- The South region of Brazil contributed 28% to national supermarket sales in 2023
- Supermarket sales per capita in Brazil reached R$ 5,890 in 2023
- Inflation-adjusted supermarket sales growth was 3.2% in 2023 despite 4.6% food inflation
- Hypermarkets represented 12% of supermarket outlets but 35% of sales volume in 2023
- Brazil's supermarket industry employed 1.58 million people directly in 2023
- Total assets of the top 100 supermarket chains reached R$ 250 billion in 2023
- The sector's EBITDA margin averaged 4.2% in 2023 for major chains
- Supermarket penetration in urban areas was 98% in Brazil in 2023
- Wholesale clubs grew to 8% market share in supermarkets by sales in 2023
- The Northeast region saw 7.1% supermarket sales growth in 2023, highest nationally
- Brazil's supermarket industry contributed 2.1% to national GDP in 2023
- Number of cash registers in Brazilian supermarkets totaled 450,000 in 2023
- Self-service supermarkets made up 65% of total outlets in 2023
- The industry's total investment in expansion was R$ 12.5 billion in 2023
- Supermarket sales growth in São Paulo state was 4.9% in 2023
- Organic product sales in supermarkets grew 15% to R$ 2.8 billion in 2023
- E-commerce penetration in supermarkets reached 12% of total sales in 2023
- Cash sales still dominated at 68% of supermarket transactions in 2023
- The sector's tax contribution was R$ 180 billion in 2023
- Average annual sales per supermarket outlet was R$ 13.4 million in 2023
- Dark stores for online fulfillment numbered 1,200 in Brazil in 2023
- Supermarket chain consolidation led to 15 mergers in 2023
- Private label products reached 18% of supermarket sales in 2023
- The industry's logistics costs averaged 6.5% of sales in 2023
- Export-oriented supermarket sales grew 9% to R$ 1.2 billion in 2023
Market Size and Growth Interpretation
Brazil's supermarkets are no longer just aisles of sustenance but colossal, digitally-adapting engines of the economy, where inflation is fought at the checkout, every square meter is relentlessly optimized, and the nation's shopping cart—still heavy with cash—is increasingly filled online and by private labels, all while steadily consolidating and marching toward even the most remote urban doorstep.
Sales and Revenue
- Food and beverage sales accounted for 78% of total supermarket revenue in Q1 2023
- Non-food sales grew 12% year-over-year to R$ 180 billion in 2023
- Fresh produce sales volume increased 4.5% to 25 million tons in 2023
- Beverage category sales reached R$ 210 billion, up 6.8% in 2023
- Household cleaning products sales rose 8.2% to R$ 45 billion in 2023
- Dairy products generated R$ 85 billion in supermarket sales in 2023
- Meat sales volume hit 8.2 million tons, valued at R$ 150 billion in 2023
- Bakery items contributed 9% to total sales, R$ 110 billion in 2023
- Frozen foods sales surged 14% to R$ 32 billion in 2023
- Personal care products sales were R$ 55 billion, up 7.5% in 2023
- January 2023 supermarket sales grew 2.1% adjusted for calendar effects
- Black Friday 2023 supermarket sales hit R$ 8.5 billion, +11% YoY
- Perishable goods sales margin averaged 22% in 2023
- Packaged food sales volume increased 3.8% to 40 million tons in 2023
- Alcohol-free beverages sales reached R$ 120 billion in supermarkets 2023
- Snacks category grew 10.2% to R$ 28 billion in supermarket sales 2023
- Pet food sales in supermarkets rose 16% to R$ 12 billion in 2023
- Q4 2023 supermarket sales growth was 6.4% YoY, driven by holidays
- E-commerce grocery sales revenue was R$ 15 billion in Q3 2023
- Tobacco products sales declined 5% to R$ 18 billion in 2023
- Health and beauty sales in supermarkets hit R$ 40 billion, +9% in 2023
- Average ticket value in supermarkets rose to R$ 85 in 2023
- Foot traffic in supermarkets increased 2.5% to 12 billion visits in 2023
- Online sales average ticket was R$ 220, 2.6x physical stores in 2023
- Regional sales disparity: Southeast 52%, North 4% of total in 2023
- Promotions drove 35% of supermarket sales volume in 2023
- Inflation impact reduced real sales growth to 1.8% in H1 2023
Sales and Revenue Interpretation
Despite the comforting dominance of food and drink in the Brazilian shopping cart, last year's receipts reveal a nation that is also thirsting for growth, craving convenience, and occasionally tossing in a new leash for the dog and a frozen pizza for good measure.
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