With over 157 million furry, feathered, and finned friends calling it home, Brazil has not only embraced pet ownership as a national passion but has ignited a colossal, R$ 75.4 billion industry that’s outpacing global giants and redefining the future of pet care.
Key Takeaways
- In 2023, Brazil's pet industry generated total revenue of R$ 75.4 billion, marking a 14.2% increase from 2022.
- The pet sector in Brazil contributed 0.32% to the national GDP in 2023.
- Brazil's pet market is projected to reach R$ 100 billion by 2028 with a CAGR of 11.5% from 2024-2028.
- In 2023, Brazil had 157.9 million pets, with dogs comprising 54.6 million.
- Cats numbered 28.5 million in Brazilian households in 2023.
- Birds were the third most popular pet in Brazil with 19.2 million in 2023.
- Brazil pet food consumption per capita was 8.2 kg in 2023.
- Premium pet food segment grew 20% to R$ 12.4 billion in 2023.
- Dry dog food sales dominated with 78% market share in Brazil 2023.
- Brazil pet toys market valued at R$ 4.2 billion in 2023.
- Pet beds and furniture sales reached R$ 3.8 billion 2023.
- Leashes and collars segment was R$ 2.1 billion in Brazil 2023.
- Brazil veterinary services market was R$ 14.2 billion in 2023.
- Pet clinics numbered over 45,000 in Brazil 2023.
- Average vet visit cost for dogs was R$ 250 in Brazil 2023.
Brazil's pet industry is booming with impressive revenue growth and strong future projections.
Market Size and Growth
- In 2023, Brazil's pet industry generated total revenue of R$ 75.4 billion, marking a 14.2% increase from 2022.
- The pet sector in Brazil contributed 0.32% to the national GDP in 2023.
- Brazil's pet market is projected to reach R$ 100 billion by 2028 with a CAGR of 11.5% from 2024-2028.
- In 2022, pet product sales in Brazil totaled R$ 51.2 billion.
- The Brazilian pet industry employed over 1.2 million people directly and indirectly in 2023.
- Pet food represented 51% of total pet industry revenue in Brazil in 2023.
- Brazil's pet services market grew by 18.7% in 2023 to R$ 12.8 billion.
- E-commerce pet sales in Brazil surged 32% in 2023, reaching R$ 8.5 billion.
- The pet accessories segment in Brazil was valued at R$ 15.3 billion in 2023.
- Brazil overtook the US as the largest pet food consumer market in 2022.
- In 2023, veterinary expenditures in Brazil's pet market hit R$ 10.2 billion.
- Pet grooming services revenue in Brazil increased 22% to R$ 4.1 billion in 2023.
- Brazil's pet industry export value reached US$ 450 million in 2023.
- Domestic pet product manufacturing in Brazil grew 9.8% in 2023.
- Pet insurance market in Brazil expanded to R$ 1.2 billion in 2023.
- Hotel and daycare pet services generated R$ 3.5 billion in Brazil 2023.
- Brazil pet market CAGR from 2018-2023 was 12.1%.
- In Q4 2023, pet retail sales in Brazil rose 16.3% YoY.
- Pet tech investments in Brazil totaled R$ 500 million in 2023.
- Organic pet food sales in Brazil grew 28% to R$ 2.1 billion in 2023.
- Brazil's pet population spending per capita was R$ 350 in 2023.
- Pet pharmacy sales reached R$ 6.7 billion in Brazil 2023.
- Luxury pet products market in Brazil hit R$ 4.8 billion 2023.
- Brazil pet market share of Latin America was 45% in 2023.
- Subscription box services for pets generated R$ 1.8 billion in 2023.
- Pet apparel sales in Brazil increased 25% to R$ 2.9 billion 2023.
- Brazil's pet waste management products market was R$ 1.1 billion 2023.
- Senior pet care products sales rose 19% to R$ 3.2 billion 2023.
- Brazil pet market digital advertising spend was R$ 450 million 2023.
Market Size and Growth Interpretation
Brazil's pets are now running a serious business, having turned their nation into a thriving economic powerhouse where gourmet kibble, spa days, and pet-tech startups fuel a growth engine so robust it would make a Wall Street cat jealous.
Pet Food
- Brazil pet food consumption per capita was 8.2 kg in 2023.
- Premium pet food segment grew 20% to R$ 12.4 billion in 2023.
- Dry dog food sales dominated with 78% market share in Brazil 2023.
- Cat food market in Brazil was R$ 7.8 billion in 2023.
- Super-premium pet food penetration reached 35% in Brazil 2023.
- Wet pet food sales increased 16% YoY to R$ 4.2 billion 2023.
- Grain-free dog food sales hit R$ 3.1 billion in Brazil 2023.
- Imported pet food represented 22% of market in Brazil 2023.
- Natural ingredient pet foods grew 25% to R$ 5.6 billion 2023.
- Puppy food segment was R$ 2.9 billion in Brazil 2023.
- Senior pet food market expanded 21% to R$ 1.8 billion 2023.
- Treats and snacks for pets reached R$ 6.5 billion in 2023.
- Hypoallergenic pet food sales rose 28% in Brazil 2023.
- Raw/fresh pet food trend captured 5% market share 2023.
- Dog food per capita consumption was 10.5 kg in Brazil 2023.
- Functional pet foods (probiotics) sales R$ 2.3 billion 2023.
- Private label pet food grew to 12% share in Brazil 2023.
- Bird food market was R$ 1.2 billion in Brazil 2023.
- Organic pet food certifications increased 30% in 2023.
- E-commerce pet food sales share was 25% in Brazil 2023.
- Fish food sales totaled R$ 850 million in Brazil 2023.
- Low-calorie pet food demand up 19% to R$ 1.4 billion 2023.
- Pet food inflation in Brazil was 8.2% in 2023.
- Top 10 brands hold 65% of Brazil pet food market 2023.
- Vegan pet food niche grew 40% to R$ 450 million 2023.
- Insect-based pet food sales emerged at R$ 120 million 2023.
Pet Food Interpretation
Brazilians are clearly spoiling their pets with premium, specialized foods at a remarkable scale, yet they still manage to keep kibble firmly in the bowl and inflation at bay, proving that even in a booming market, some old habits—and economic realities—die hard.
Pet Ownership
- In 2023, Brazil had 157.9 million pets, with dogs comprising 54.6 million.
- Cats numbered 28.5 million in Brazilian households in 2023.
- Birds were the third most popular pet in Brazil with 19.2 million in 2023.
- Brazil has one pet for every 1.4 humans as of 2023.
- 52% of Brazilian households owned at least one pet in 2023.
- Dog ownership rate in urban Brazil was 45% in 2023.
- Cat ownership grew 15% YoY to 28.5 million in 2023.
- Fish ownership in Brazil stood at 25.4 million pets in 2023.
- 65% of millennial Brazilians own pets in 2023.
- Pet ownership in Northeast Brazil was 48% of households 2023.
- Small dogs under 10kg represent 62% of dog population in Brazil 2023.
- 22% of Brazilian pets are senior (over 7 years) in 2023.
- Single-person households in Brazil have 58% pet ownership rate 2023.
- Exotic pets like reptiles numbered 1.8 million in Brazil 2023.
- Pet ownership penetration in São Paulo state was 55% in 2023.
- Female pet owners outnumber males 53% to 47% in Brazil 2023.
- Multi-pet households (2+ pets) make up 28% in Brazil 2023.
- Rural pet ownership rate in Brazil was 42% in 2023.
- Adopted pets represent 35% of total pet population in Brazil 2023.
- Pet ownership among low-income families rose to 46% in 2023.
- Golden Retriever is the 4th most popular dog breed in Brazil 2023.
- Indoor-only cats increased to 75% of cat population 2023.
- Pet ownership in Rio de Janeiro was 51% of households 2023.
- Average pet age in Brazil is 4.8 years in 2023.
- French Bulldog became top dog breed in Brazil 2023 with 12% share.
- Households with children under 12 have 62% pet ownership 2023.
- Pet rabbits numbered 2.1 million in Brazil 2023.
- Pet ownership growth was highest in class C (18%) in 2023.
- Labrador Retriever holds 8% of dog breed market in Brazil 2023.
- 41% of Brazilian pets are female in 2023.
- Pet ownership in Minas Gerais state reached 49% 2023.
- Dogs in apartments represent 68% of urban dog ownership 2023.
Pet Ownership Interpretation
Brazil is clearly a nation where 'pet person' is the default human setting, as evidenced by the fact that for every 1.4 humans there's a pet, with small dogs reigning in apartments, cats stealthily conquering more homes, and even the fish outnumbering the entire human population of many countries.
Products and Accessories
- Brazil pet toys market valued at R$ 4.2 billion in 2023.
- Pet beds and furniture sales reached R$ 3.8 billion 2023.
- Leashes and collars segment was R$ 2.1 billion in Brazil 2023.
- Pet clothing sales grew 27% to R$ 2.9 billion 2023.
- Grooming tools and products market R$ 5.1 billion 2023.
- Carriers and travel accessories sales R$ 1.7 billion 2023.
- Interactive toys for dogs held 45% toy market share 2023.
- Cleaning products for pets totaled R$ 2.4 billion 2023.
- Aquariums and fish accessories R$ 1.9 billion in 2023.
- Smart feeders and toys sales up 35% to R$ 650 million 2023.
- Orthopedic pet beds demand rose 22% in 2023 Brazil.
- Cat scratching posts market R$ 890 million 2023.
- Pet waste bags and disposers R$ 1.3 billion 2023.
- Luxury pet jewelry sales R$ 450 million in Brazil 2023.
- GPS trackers for pets sold 1.2 million units 2023.
- Hygiene products like wipes grew 18% to R$ 2.8 billion 2023.
- Bird cages and accessories R$ 750 million 2023.
- Personalized pet products e-sales up 40% 2023.
- Dental care chews for pets R$ 1.1 billion 2023.
- Eco-friendly pet toys share 15% of market 2023.
- Hammocks for cats sales R$ 320 million 2023.
- Pet cameras market grew to R$ 550 million 2023.
- Training aids and pads R$ 950 million in Brazil 2023.
- Reptile habitats accessories R$ 280 million 2023.
- Pet strollers sales up 30% to R$ 420 million 2023.
Products and Accessories Interpretation
Brazil's pets are living so luxuriously that their owners are practically funding a small, furry, and impeccably groomed nation-state within a nation.
Services and Veterinary
- Brazil veterinary services market was R$ 14.2 billion in 2023.
- Pet clinics numbered over 45,000 in Brazil 2023.
- Average vet visit cost for dogs was R$ 250 in Brazil 2023.
- Pet vaccination rate reached 72% in urban Brazil 2023.
- Grooming salons totaled 12,500 in Brazil 2023.
- Pet hotels and kennels generated R$ 3.8 billion 2023.
- Daycare services for pets served 2.1 million animals 2023.
- Telemedicine for pets consultations up 45% to 1.5 million 2023.
- Pet dental procedures increased 24% in Brazil 2023.
- Orthopedic surgeries for pets cost average R$ 5,200 2023.
- Pet insurance claims paid R$ 950 million in 2023.
- Mobile vet services grew 31% with 8,500 units 2023.
- Spay/neuter surgeries performed 4.2 million times 2023.
- Pet physiotherapy sessions up 28% to 850,000 2023.
- Emergency vet care revenue R$ 2.9 billion in 2023.
- Nutritionist consultations for pets 450,000 in 2023.
- Pet behaviorist services demand rose 19% 2023.
- Diagnostic imaging for pets (X-ray, ultrasound) R$ 1.8 billion 2023.
- Flea/tick prevention treatments covered 65% pets 2023.
- Pet euthanasia rates declined 12% to 1.1% of pets 2023.
- Veterinary drug sales through clinics R$ 4.5 billion 2023.
- Pet training classes enrolled 1.8 million dogs 2023.
- Holistic/alternative vet therapies up 26% 2023.
- Pet cremation services revenue R$ 650 million 2023.
- Lab tests for pets averaged 2.3 per visit in 2023.
- Walking services for pets generated R$ 1.2 billion 2023.
Services and Veterinary Interpretation
Brazil's pets are now living a life of such gourmet, therapized, and insured luxury that one might suspect the national aspiration is to reincarnate as a well-loved dog with a good dental plan.
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