GITNUXREPORT 2026

Bnpl Statistics

The buy now, pay later market is growing explosively around the world among younger consumers.

Jannik Lindner

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: Feb 13, 2026

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Statistic 1

65% of U.S. BNPL users shop online weekly.

Statistic 2

36% of Americans used BNPL in past 12 months as of 2023.

Statistic 3

UK BNPL adoption rate 27% among online shoppers.

Statistic 4

Australia 50% of consumers used BNPL in 2023.

Statistic 5

India BNPL users grew 3x to 20 million in 2023.

Statistic 6

24% of U.S. e-commerce payments via BNPL in Q4 2023.

Statistic 7

Klarna app downloads 50 million globally in 2023.

Statistic 8

68% of Gen Z prefer BNPL over credit cards.

Statistic 9

Merchant BNPL offer rate 40% of U.S. retailers.

Statistic 10

Brazil BNPL at checkout penetration 12% in 2023.

Statistic 11

Canada BNPL usage doubled since 2020 to 15%.

Statistic 12

China Ant Group BNPL transactions 1 billion in 2023.

Statistic 13

45% of EU online purchases use BNPL in fashion.

Statistic 14

U.S. BNPL repeat transaction rate 60%.

Statistic 15

UK fashion BNPL adoption 35% of sales.

Statistic 16

Australia electronics BNPL 28% market share.

Statistic 17

Global BNPL at POS adoption up 15% in 2023.

Statistic 18

India Flipkart BNPL orders 30% of total.

Statistic 19

55% of U.S. shoppers willing to switch for BNPL.

Statistic 20

France BNPL growth 50% in travel sector.

Statistic 21

Germany grocery BNPL pilot adoption 10%.

Statistic 22

70% of millennials adopted BNPL post-pandemic.

Statistic 23

BNPL average order value 25% higher than cards.

Statistic 24

U.S. BNPL in-store usage 20% of total volume.

Statistic 25

UK beauty sector BNPL 40% penetration.

Statistic 26

Affirm partnerships with 20,000+ merchants.

Statistic 27

Global BNPL satisfaction rate 85% among users.

Statistic 28

BNPL revenue share 2.5% of global payments.

Statistic 29

U.S. BNPL fees generated $3.5 billion in 2023.

Statistic 30

Merchant BNPL fees average 4-6% of transaction value.

Statistic 31

BNPL boosts retailer sales by 20-30% on average.

Statistic 32

U.S. consumer BNPL debt $8 billion outstanding.

Statistic 33

Klarna active customers spend 2x more.

Statistic 34

Afterpay users average 10 transactions/year.

Statistic 35

BNPL conversion rates up 27% for merchants.

Statistic 36

Global BNPL merchant fees $10 billion annually.

Statistic 37

U.S. BNPL delinquency rates 11.3% in 2023.

Statistic 38

Australia BNPL late fees collected AUD 200 million.

Statistic 39

BNPL cart abandonment reduced by 50%.

Statistic 40

India BNPL disbursements INR 50,000 crore.

Statistic 41

UK BNPL consumer spend £15 billion yearly.

Statistic 42

Affirm GMV per active user $800 annually.

Statistic 43

BNPL ROI for merchants 5:1 on fees.

Statistic 44

Brazil BNPL economic contribution 0.5% GDP.

Statistic 45

Canada BNPL sales uplift 18% average.

Statistic 46

China BNPL platform profits $5 billion.

Statistic 47

EU BNPL sector employs 50,000 people.

Statistic 48

U.S. BNPL average late fee $7 per instance.

Statistic 49

Global BNPL interest-free loans 90% of volume.

Statistic 50

Merchant discount rate savings 2% with BNPL.

Statistic 51

BNPL default rates average 5-8% globally.

Statistic 52

The global BNPL market was valued at $25.8 billion in 2023, projected to grow to $81.4 billion by 2028 at a CAGR of 25.8%.

Statistic 53

U.S. BNPL transaction volume reached 307 million in 2023, up 20% from 256 million in 2022.

Statistic 54

BNPL gross merchandise value (GMV) in the UK hit £8.6 billion in 2023, a 14% YoY increase.

Statistic 55

Affirm's BNPL GMV grew 46% YoY to $7.3 billion in Q4 FY2023.

Statistic 56

Klarna's global GMV exceeded €80 billion in 2022, with 35% growth.

Statistic 57

Afterpay's transaction volume surged 50% to AUD 21.7 billion in FY2022.

Statistic 58

Asia-Pacific BNPL market expected to grow at 28.2% CAGR from 2023-2030.

Statistic 59

European BNPL market size was €37 billion in 2022, forecasted to €115 billion by 2027.

Statistic 60

PayPal's Pay in 4 BNPL volume hit $10 billion in 2023.

Statistic 61

Sezzle's North American GMV reached $650 million in 2023, up 37%.

Statistic 62

Global BNPL users numbered 360 million in 2023, expected to reach 900 million by 2030.

Statistic 63

India's BNPL market grew 70% YoY to INR 10,000 crore in 2023.

Statistic 64

Brazil's BNPL GMV hit BRL 50 billion in 2023.

Statistic 65

Australia's BNPL market share of e-commerce reached 15% in 2023.

Statistic 66

Canada BNPL volume up 25% to CAD 5 billion in 2023.

Statistic 67

China's BNPL market valued at $200 billion in 2023.

Statistic 68

BNPL penetration in U.S. e-commerce hit 6.3% in 2023.

Statistic 69

Global BNPL revenue projected to $50 billion by 2027.

Statistic 70

Zip's Australian GMV grew 28% to AUD 3.2 billion in FY2023.

Statistic 71

Scalapay's European GMV reached €2 billion in 2023.

Statistic 72

U.S. BNPL market CAGR of 22.4% from 2023-2030.

Statistic 73

UK BNPL transactions doubled to 300 million in 2023.

Statistic 74

Germany's BNPL GMV at €12 billion in 2023.

Statistic 75

France BNPL users up 40% to 15 million in 2023.

Statistic 76

BNPL global CAGR 27% from 2022-2028.

Statistic 77

Latin America BNPL market to $15 billion by 2025.

Statistic 78

Middle East BNPL GMV $2.5 billion in 2023.

Statistic 79

Africa BNPL transactions 50 million in 2023.

Statistic 80

BNPL e-commerce share globally 4.2% in 2023.

Statistic 81

U.S. BNPL complaints rose 300% since 2021.

Statistic 82

25% of BNPL users in U.S. miss payments.

Statistic 83

UK BNPL overdraft risk increases 40% for users.

Statistic 84

Australia BNPL debt stress 30% of users.

Statistic 85

India BNPL NPAs at 4.2% in 2023.

Statistic 86

36% of young U.S. BNPL users accrue debt.

Statistic 87

Klarna write-offs doubled to 1% of GMV.

Statistic 88

Affirm charge-off rate 5.3% in Q4 2023.

Statistic 89

EU BNPL regulatory scrutiny on 20 providers.

Statistic 90

Brazil BNPL fraud cases up 50% to 100k.

Statistic 91

Canada BNPL credit reporting gaps affect 40%.

Statistic 92

China BNPL caps introduced at RMB 1,000.

Statistic 93

15% of BNPL loans rolled over into debt cycles.

Statistic 94

UK consumer detriment £300 million from BNPL.

Statistic 95

U.S. BNPL impacts FICO scores negatively for 20%.

Statistic 96

Australia ASIC sues Afterpay for misleading.

Statistic 97

Global BNPL cyber attacks on platforms up 30%.

Statistic 98

France BNPL over-indebtedness complaints 10k.

Statistic 99

Germany BaFin warns on BNPL shadow banking.

Statistic 100

28% BNPL users unaware of total costs.

Statistic 101

India RBI mandates BNPL risk disclosures.

Statistic 102

U.S. CFPB proposes BNPL underwriting rules.

Statistic 103

BNPL multiple provider usage 35%, debt stacking.

Statistic 104

UK FCA price cap discussions on BNPL fees.

Statistic 105

U.S. millennial BNPL usage at 55% in 2023.

Statistic 106

Gen Z represents 45% of BNPL users in the U.S., with average spend $150 per transaction.

Statistic 107

Women account for 62% of BNPL users globally.

Statistic 108

Average BNPL user age in UK is 34 years old.

Statistic 109

70% of U.S. BNPL users have household income under $50,000.

Statistic 110

Black Americans use BNPL 2x more than white Americans at 24% vs 12%.

Statistic 111

41% of Gen Z in Australia use BNPL monthly.

Statistic 112

U.S. BNPL users skew urban, 65% city dwellers.

Statistic 113

Average BNPL user credit score 650-700 in U.S.

Statistic 114

52% of UK BNPL users are parents.

Statistic 115

India BNPL users 80% under 35 years old.

Statistic 116

Brazil BNPL users 60% female, average age 28.

Statistic 117

55% of Canadian BNPL users have student debt.

Statistic 118

China BNPL users median income RMB 8,000/month.

Statistic 119

48% of EU BNPL users rent their homes.

Statistic 120

U.S. Hispanic BNPL adoption 30% vs 18% non-Hispanic.

Statistic 121

Australia BNPL users 70% full-time employed.

Statistic 122

Global BNPL repeat users 75% of total base.

Statistic 123

35% of U.S. BNPL users have no credit card.

Statistic 124

UK Gen Z BNPL spend 20% higher than average.

Statistic 125

62% of French BNPL users aged 18-34.

Statistic 126

Germany BNPL users 55% with children under 18.

Statistic 127

40% of Indian BNPL users tier-2/3 cities.

Statistic 128

U.S. low-income (<$25k) BNPL usage 28%.

Statistic 129

50% of Brazilian BNPL users millennials.

Statistic 130

Canada young adults (18-24) 60% BNPL awareness.

Statistic 131

45% of Chinese BNPL users students/grads.

Statistic 132

EU BNPL users 52% women, higher in fashion.

1/132

Sources

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As consumers increasingly turn to flexible payment options, the global buy now, pay later (BNPL) market—valued at a staggering $25.8 billion in 2023 and projected to triple to $81.4 billion by 2028—is reshaping shopping habits and financial landscapes across every continent.

Key Takeaways

The global BNPL market was valued at $25.8 billion in 2023, projected to grow to $81.4 billion by 2028 at a CAGR of 25.8%.
U.S. BNPL transaction volume reached 307 million in 2023, up 20% from 256 million in 2022.
BNPL gross merchandise value (GMV) in the UK hit £8.6 billion in 2023, a 14% YoY increase.
U.S. millennial BNPL usage at 55% in 2023.
Gen Z represents 45% of BNPL users in the U.S., with average spend $150 per transaction.
Women account for 62% of BNPL users globally.
65% of U.S. BNPL users shop online weekly.
36% of Americans used BNPL in past 12 months as of 2023.
UK BNPL adoption rate 27% among online shoppers.
BNPL revenue share 2.5% of global payments.
U.S. BNPL fees generated $3.5 billion in 2023.
Merchant BNPL fees average 4-6% of transaction value.
U.S. BNPL complaints rose 300% since 2021.
25% of BNPL users in U.S. miss payments.
UK BNPL overdraft risk increases 40% for users.

The buy now, pay later market is growing explosively around the world among younger consumers.

Adoption Rates

65% of U.S. BNPL users shop online weekly.
36% of Americans used BNPL in past 12 months as of 2023.
UK BNPL adoption rate 27% among online shoppers.
Australia 50% of consumers used BNPL in 2023.
India BNPL users grew 3x to 20 million in 2023.
24% of U.S. e-commerce payments via BNPL in Q4 2023.
Klarna app downloads 50 million globally in 2023.
68% of Gen Z prefer BNPL over credit cards.
Merchant BNPL offer rate 40% of U.S. retailers.
Brazil BNPL at checkout penetration 12% in 2023.
Canada BNPL usage doubled since 2020 to 15%.
China Ant Group BNPL transactions 1 billion in 2023.
45% of EU online purchases use BNPL in fashion.
U.S. BNPL repeat transaction rate 60%.
UK fashion BNPL adoption 35% of sales.
Australia electronics BNPL 28% market share.
Global BNPL at POS adoption up 15% in 2023.
India Flipkart BNPL orders 30% of total.
55% of U.S. shoppers willing to switch for BNPL.
France BNPL growth 50% in travel sector.
Germany grocery BNPL pilot adoption 10%.
70% of millennials adopted BNPL post-pandemic.
BNPL average order value 25% higher than cards.
U.S. BNPL in-store usage 20% of total volume.
UK beauty sector BNPL 40% penetration.
Affirm partnerships with 20,000+ merchants.
Global BNPL satisfaction rate 85% among users.

Adoption Rates Interpretation

Forget "retail therapy"—the global shopping cart has been outfitted with a universal pause button, with nearly half of online fashionistas from the EU to Australia now preferring to plead "charge it to my future self" rather than face the immediate sting of a purchase.

Economic Impact

BNPL revenue share 2.5% of global payments.
U.S. BNPL fees generated $3.5 billion in 2023.
Merchant BNPL fees average 4-6% of transaction value.
BNPL boosts retailer sales by 20-30% on average.
U.S. consumer BNPL debt $8 billion outstanding.
Klarna active customers spend 2x more.
Afterpay users average 10 transactions/year.
BNPL conversion rates up 27% for merchants.
Global BNPL merchant fees $10 billion annually.
U.S. BNPL delinquency rates 11.3% in 2023.
Australia BNPL late fees collected AUD 200 million.
BNPL cart abandonment reduced by 50%.
India BNPL disbursements INR 50,000 crore.
UK BNPL consumer spend £15 billion yearly.
Affirm GMV per active user $800 annually.
BNPL ROI for merchants 5:1 on fees.
Brazil BNPL economic contribution 0.5% GDP.
Canada BNPL sales uplift 18% average.
China BNPL platform profits $5 billion.
EU BNPL sector employs 50,000 people.
U.S. BNPL average late fee $7 per instance.
Global BNPL interest-free loans 90% of volume.
Merchant discount rate savings 2% with BNPL.
BNPL default rates average 5-8% globally.

Economic Impact Interpretation

It's the velvet-lined engine of modern consumption, deftly boosting retail sales and ballooning consumer debt while politely funding itself with merchant fees and late charges.

Market Size and Growth

The global BNPL market was valued at $25.8 billion in 2023, projected to grow to $81.4 billion by 2028 at a CAGR of 25.8%.
U.S. BNPL transaction volume reached 307 million in 2023, up 20% from 256 million in 2022.
BNPL gross merchandise value (GMV) in the UK hit £8.6 billion in 2023, a 14% YoY increase.
Affirm's BNPL GMV grew 46% YoY to $7.3 billion in Q4 FY2023.
Klarna's global GMV exceeded €80 billion in 2022, with 35% growth.
Afterpay's transaction volume surged 50% to AUD 21.7 billion in FY2022.
Asia-Pacific BNPL market expected to grow at 28.2% CAGR from 2023-2030.
European BNPL market size was €37 billion in 2022, forecasted to €115 billion by 2027.
PayPal's Pay in 4 BNPL volume hit $10 billion in 2023.
Sezzle's North American GMV reached $650 million in 2023, up 37%.
Global BNPL users numbered 360 million in 2023, expected to reach 900 million by 2030.
India's BNPL market grew 70% YoY to INR 10,000 crore in 2023.
Brazil's BNPL GMV hit BRL 50 billion in 2023.
Australia's BNPL market share of e-commerce reached 15% in 2023.
Canada BNPL volume up 25% to CAD 5 billion in 2023.
China's BNPL market valued at $200 billion in 2023.
BNPL penetration in U.S. e-commerce hit 6.3% in 2023.
Global BNPL revenue projected to $50 billion by 2027.
Zip's Australian GMV grew 28% to AUD 3.2 billion in FY2023.
Scalapay's European GMV reached €2 billion in 2023.
U.S. BNPL market CAGR of 22.4% from 2023-2030.
UK BNPL transactions doubled to 300 million in 2023.
Germany's BNPL GMV at €12 billion in 2023.
France BNPL users up 40% to 15 million in 2023.
BNPL global CAGR 27% from 2022-2028.
Latin America BNPL market to $15 billion by 2025.
Middle East BNPL GMV $2.5 billion in 2023.
Africa BNPL transactions 50 million in 2023.
BNPL e-commerce share globally 4.2% in 2023.

Market Size and Growth Interpretation

Judging by these numbers, humanity's shared financial philosophy appears to be shifting from "a penny saved is a penny earned" to "why pay now when you can panic pay in four installments later?"

Risks and Challenges

U.S. BNPL complaints rose 300% since 2021.
25% of BNPL users in U.S. miss payments.
UK BNPL overdraft risk increases 40% for users.
Australia BNPL debt stress 30% of users.
India BNPL NPAs at 4.2% in 2023.
36% of young U.S. BNPL users accrue debt.
Klarna write-offs doubled to 1% of GMV.
Affirm charge-off rate 5.3% in Q4 2023.
EU BNPL regulatory scrutiny on 20 providers.
Brazil BNPL fraud cases up 50% to 100k.
Canada BNPL credit reporting gaps affect 40%.
China BNPL caps introduced at RMB 1,000.
15% of BNPL loans rolled over into debt cycles.
UK consumer detriment £300 million from BNPL.
U.S. BNPL impacts FICO scores negatively for 20%.
Australia ASIC sues Afterpay for misleading.
Global BNPL cyber attacks on platforms up 30%.
France BNPL over-indebtedness complaints 10k.
Germany BaFin warns on BNPL shadow banking.
28% BNPL users unaware of total costs.
India RBI mandates BNPL risk disclosures.
U.S. CFPB proposes BNPL underwriting rules.
BNPL multiple provider usage 35%, debt stacking.
UK FCA price cap discussions on BNPL fees.

Risks and Challenges Interpretation

The global BNPL experiment is producing a strikingly consistent report card: from surging complaints and delinquencies to regulatory crackdowns and debt cycles, it seems the "frictionless" path to purchase is often just a slick detour into old-fashioned financial trouble.

User Demographics

U.S. millennial BNPL usage at 55% in 2023.
Gen Z represents 45% of BNPL users in the U.S., with average spend $150 per transaction.
Women account for 62% of BNPL users globally.
Average BNPL user age in UK is 34 years old.
70% of U.S. BNPL users have household income under $50,000.
Black Americans use BNPL 2x more than white Americans at 24% vs 12%.
41% of Gen Z in Australia use BNPL monthly.
U.S. BNPL users skew urban, 65% city dwellers.
Average BNPL user credit score 650-700 in U.S.
52% of UK BNPL users are parents.
India BNPL users 80% under 35 years old.
Brazil BNPL users 60% female, average age 28.
55% of Canadian BNPL users have student debt.
China BNPL users median income RMB 8,000/month.
48% of EU BNPL users rent their homes.
U.S. Hispanic BNPL adoption 30% vs 18% non-Hispanic.
Australia BNPL users 70% full-time employed.
Global BNPL repeat users 75% of total base.
35% of U.S. BNPL users have no credit card.
UK Gen Z BNPL spend 20% higher than average.
62% of French BNPL users aged 18-34.
Germany BNPL users 55% with children under 18.
40% of Indian BNPL users tier-2/3 cities.
U.S. low-income (<$25k) BNPL usage 28%.
50% of Brazilian BNPL users millennials.
Canada young adults (18-24) 60% BNPL awareness.
45% of Chinese BNPL users students/grads.
EU BNPL users 52% women, higher in fashion.

User Demographics Interpretation

The statistics paint a vivid portrait of BNPL as the modern layaway plan, primarily leveraged by younger, budget-conscious urbanites—often women and parents—who are financially stretching to manage lifestyle costs, student debt, and thin credit margins in a world of instant gratification.