Gitnux/Report 2026

Bicycling Industry Statistics

309Statistics
110Sources
12Sections
1Visuals
50mRead
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The bicycling industry at a glance

The global bicycling industry is normalizing after the pandemic boom, with the 2025 market estimated at $84.3 billion and e-bikes, direct-to-consumer sales, and urban mobility driving structural growth.

$84.3B[93]
Global market size, 2025
10.1%[93]
Forecast CAGR, 2026–2033
8.54M[14]
U.S. bike imports, 2025
52.7%[56]
Germany e-bike share, 2025
Market size
Grand View Research estimates the global bicycle market at $84.3 billion in 2025 and $92.3 billion in 2026. A separate 2025 industry report cited in Giant Group’s annual report expects the market to reach $147.2 billion by 2027, illustrating the wide variation caused by different market definitions.[93]
Forecast & CAGR
Grand View Research forecasts 10.1% compound annual growth from 2026 to 2033, reaching $180.5 billion. A narrower market definition covering the United States, Europe, Japan and ASEAN projects 5%–7% value CAGR from 2024 to 2029.[93][94]
Market share & regions
Asia Pacific held 34.6% of global bicycle-market revenue in 2025 according to Grand View Research. Giant Group’s 2025 sales were geographically concentrated in Europe, which represented 41.82% of sales value, followed by Asia at 32.32%.[93]
Segmentation
The market is commonly segmented by product, technology, end use and distribution channel. Grand View Research reported road bicycles as the largest product segment at 41.3% in 2025, while conventional bicycles remained larger than electric bicycles by technology; Giant Group uses specialty, mass-market and sports-market categories.[93]
Key players & concentration
The leading manufacturers and brands include Giant Manufacturing, Trek Bicycle, Accell, Merida Industry and Canyon Bicycles. Global Market Insights estimates that the five largest named players held 19.5% of market revenue in 2025, with Giant Manufacturing leading at more than 6.7%.[95]
Pricing
Pricing is under pressure from inventory normalization and discounting, although premium categories remain more resilient. In the Netherlands in 2025, the average bicycle price rose 7% to €1,925 and the average e-bike price rose 6% to €2,872; in Germany, e-bike average selling prices fell slightly while conventional-bike prices stayed stable.[3][56]
Trends, drivers & challenges
Key growth drivers are electrification, commuting, fitness, delivery and cycling infrastructure, while the main challenges are excess inventory, tariffs, inflation and weaker discretionary spending. Germany sold about 2 million e-bikes in 2025, but total bicycle and e-bike sales still fell 3.9% to 3.8 million units.[61][56]
Consumer behavior & competition
Consumer demand is shifting toward e-bikes, everyday transportation, services and lower-cost access models, while direct-to-consumer sales are undercounted in conventional retail datasets. PeopleForBikes identified roughly 450,000 U.S. direct-to-consumer e-bike sales worth about $800 million in 2024; more than 50% of Americans, or 171 million people, own or have access to a bicycle.[61]
M&A
Recent strategic transactions have included Lidl acquiring a majority stake in the Lidl-Trek professional road team in October 2025, while Trek retained a significant stake. The broader sector has also seen consolidation among e-bike brands and distributors following pandemic-era overstock and weaker post-boom demand.[96][61]
Regulation
Regulation is increasingly focused on e-bike safety, batteries, trade and sustainability. The European Union’s battery framework includes digital-product-passport requirements, with official guidance addressing e-bike batteries and requirements applying from February 2027; U.S. import tariffs and customs policy remain material cost risks for the predominantly import-dependent market.[97][61]
Latest news
In November 2026, Italian brand Bianchi entered restructuring negotiations after reported debt of about €100 million, highlighting continuing financial pressure from post-pandemic oversupply and price discounting. In the United States, 2025 non-electric bicycle imports fell to 8.54 million units, the lowest level in at least a decade.[41][14]
report visual · Projection

Overall bicycle market volume, conventional and electric bicycles combined (United States, Europe, Japan and ASEAN)

Overall bicycle market volume, conventional and electric bicycles combined fell from 38.3 million units in 2019 to 34.6 million units in 2024.

38.3 million units
Start
-2.01%
CAGR · 5y
34.6 million units
Projected
20192024
source-verifiedheromotors.com2024

02 Ranking

Top 10 Companies in the Bicycling Industry

The leading companies in the bicycling industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

SRAM and SHIMANO are tied at the top of Gitnux's 2026 bicycling ranking with an Overall score of 9.3 each.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in bicycle components

    SRAM

    US

    Ranked #1 · 9.3 · Bicycle components

    Why we picked it: Its presence spans drivetrains, brakes, suspension, and wheels, with component brands covering multiple product families.

    See in ranking ↓Visit sram.com ↗

  2. Leader in bicycle

    Specialized Bicycle Components

    US

    Ranked #4 · 8.9 · Bicycle brands

    Why we picked it: Its portfolio spans conventional and e-bike categories across road, mountain, gravel, urban, and electric segments.

    See in ranking ↓Visit specialized.com ↗

  3. Leader in multi-brand groups

    Pon

    NL

    Ranked #5 · 8.8 · Multi-brand groups

    Why we picked it: Its structure supports multi-brand bicycle and e-bike offerings through grouped factories.

    See in ranking ↓Visit pon.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the bicycling industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

SRAM

Bicycle components · US

9.3
2

SHIMANO

Bicycle components · JP

9.3
3

KMC

Bicycle components · TW

9.2
4

Specialized Bicycle Components

Bicycle brands · US

8.9
5

Pon

Multi-brand groups · NL

8.8
6

Hero Cycles

Mass-market bicycles and e-bikes, India and global · IN

8.7
7

Cube Bikes

Bicycles and e-bikes, Europe and global · DE

8.6
8

Canyon

Direct-to-consumer performance bicycles, global · DE

8.4
9

Riese & Müller

Premium e-bikes and cargo bikes, global · DE

8.0
10

Brompton Bicycle

Folding bicycles and e-bikes, global · GB

7.7

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the bicycling industry. In Bicycling Industry Statistics. Gitnux. https://gitnux.org/bicycling-industry-statistics/#top-companies

04 Statistics

Technology & Innovation

Bicycle product data and factory automation show up as measurable capacity points, including 4,500 bicycle frames for AutoML evaluation and 300 e-bikes per day at Advanced’s Rieste factory.

AI in the bicycling industry

  • 4,500 bicycle frames formed the dataset used to evaluate an AutoML approach for structural-performance prediction.[1]
  • 2 bicycle-robot capabilities—balancing and jumping—were validated using reinforcement learning in simulation and hardware.[1]

Automation in the bicycling industry

  • 1,500 bicycle frames per day was the capacity of AG Motors’ robotized aluminum-frame factory in Poland.[2]
  • 100,000 bicycle frames was Genio Bikes’ maximum annual capacity in Taiwan.[3]
  • 200,000 frames per year was the reported production capacity of the Portuguese automated frame plant.[3]
  • 18 welding robots were installed at a high-volume bicycle-frame factory in Portugal.[3]
  • 300 e-bikes per day was Advanced’s full-capacity production rate at its Rieste factory in Germany.[3]
  • 60% of Genio Bikes’ aluminum frames were for e-bikes and 40% for conventional bicycles in Taiwan.[3]

Digital Transformation in the sports, fitness and recreation sector (sector benchmark)

  • 53% of UK fitness and leisure operators said digital accounted for at least half of their revenue in 2023.[4]
  • 93% of UK fitness and leisure operators said digital helped increase participation in 2023.[4]
  • 55% of fitness and leisure operators in the UK reported a digital maturity score in 2023, compared with 52% across the wider sport and physical-activity sector.[4]
  • 89% of UK fitness and leisure operators said digital helped increase customer retention in 2023.[4]
  • 77% of UK fitness and leisure operators said their digital experiences played an important role for customers in 2023.[4]
  • 88% of UK fitness and leisure operators reported at least some operational savings through digital use in 2023.[4]

Technology Adoption in the sports, fitness and recreation sector (sector benchmark)

  • 54% of fitness and wellness operators were investing in or evaluating new technology in 2025, comprising 18% actively investing and 36% reviewing their technology stack.[5]
  • 70% of UK gym operators offered online joining in 2025.[6]
  • 5% of fitness and wellness businesses reported cutting technology spending in 2025.[5]
  • 58% of integrative-health operators were actively investing in or evaluating technology in 2025.[5]
  • 92% of UK gym operators used gym-management software in 2025.[6]
  • 83% of UK gym operators had a member app in 2025.[6]

Cloud Computing in the sports, fitness and recreation sector (sector benchmark)

  • Among U.S. arts, entertainment and recreation companies using cloud-based computing, 27.1% cited another reason for adoption in 2018.[7]
  • Among U.S. arts, entertainment and recreation companies using cloud-based computing, 36.0% cited upgrading outdated processes or methods as a motivation in 2018.[7]
  • Among U.S. arts, entertainment and recreation companies using cloud-based computing, 12.8% cited automating tasks performed by labor as a motivation in 2018.[7]
  • Across UK sport, fitness and leisure organisations, 100% were considering updates or changes to their cloud-based leisure-management systems within the next 12 months in 2024.[8]
  • Across UK sport, fitness and leisure organisations, 68% used cloud-based leisure-management systems in 2024.[8]
  • Among U.S. arts, entertainment and recreation companies using cloud-based computing, 47.0% cited improving process or method quality and reliability as a motivation in 2018.[7]

Big Data in the sports, fitness and recreation sector (sector benchmark)

  • 36% of UK fitness and leisure operators said they collected audience data consistently and without duplication in 2023.[4]
  • 44% of U.S. fitness-studio owners used their CRM to track customer interactions and communications in 2024.[9]
  • 47% of UK fitness and leisure operators said they used data to drive deeper insight into their audiences in 2023.[4]
  • 46% of U.S. fitness-studio owners used their CRM to generate reports and analytics on customer data in 2024.[9]

05 Statistics

Data & Analytics

Cycling data infrastructure and consistency issues are quantified, including 550 million bike-commute miles recorded on Strava worldwide in 2025 and 43% of cyclists recording at least one bike commute on Strava.

Business intelligence in the bicycling industry

  • 4 data dimensions—production, employment, sales and industry activity—are covered by CONEBI’s 2025 Bicycle Industry & Market Profile for the European Union.[10]
  • 4,000 partners were supported by Strava Metro data in shaping cycling experiences and infrastructure worldwide in 2025.[11]
  • 1st place was Specialized’s ranking among Strava-recorded gravel-bike brands in 2025, globally.[12]
  • 5 bicycle-industry companies—Specialized, Trek, Pon.Bike, Giant and Decathlon—joined SoTEC as founding participants in 2026, Europe.[13]
  • 15% was the increase in service-labor income reported by one U.S. bicycle retailer in 2024 after using POS and financial reports to adjust operations.[14]
  • 3rd place was Giant’s ranking among Strava-recorded road-bike brands in 2025, behind Trek and Specialized, globally.[12]

Data analytics in the bicycling industry

  • 43% of cyclists recorded at least one bike commute on Strava in 2025, globally.[11]
  • 77% of efforts on Stockholm’s Västerbron up n over segment were bike commutes in 2025, Sweden.[11]
  • 17% of bike-commute activities occurred below 40°F in Norway in 2025.[11]
  • 550 million bike-commute miles were recorded on Strava worldwide in 2025.[15]
  • 22% of bike-commute activities occurred below 40°F in Finland in 2025.[11]
  • 22,000 times around Earth was the equivalent distance represented by Strava bike-commute activity in 2025, worldwide.[11]

Data Quality in the sports, fitness and recreation sector (sector benchmark)

  • 27% of Australian sports organisations identified data quality and completeness as their biggest membership-data challenge in 2021.[16]
  • 27% of FIFA-sample football organisations disagreed or strongly disagreed that international sports-data metrics were clear and consistent in the study published in 2024.[17]
  • 39% of Australian sports organisations identified ticketing-data quality as a challenge in 2021.[16]
  • 7% of Australian sports organisations ranked distrust in their data among their top three data challenges in 2021.[16]
  • 65% of Australian sports organisations said improving the quality of ticketing data was an objective in 2021.[16]

Data Governance in the sports, fitness and recreation sector (sector benchmark)

  • 56% of Irish sports clubs lacked a data-retention schedule in 2024, based on a survey of more than 100 clubs across four sports.[18]
  • 41% of FIFA-sample football organisations said their data-analysis strategy was consistent across all business units in the study published in 2024.[17]
  • 31% of football national-federation respondents reported standardized data management with integrated sources and defined procedures in the study published in 2024.[17]
  • 53% of professional-club respondents reported standardized data management with integrated sources and defined procedures in the study published in 2024.[17]
  • 9% of Irish sports clubs said they had conducted a data-protection impact assessment in 2024, based on a survey of more than 100 clubs.[18]
  • 41% of Irish sports clubs reported having no data-protection policies in 2024, based on a survey of more than 100 clubs.[18]

KPIs in the bicycling industry

  • 3.1x as many kudos were received by Strava activities with photos as by text-only activities in 2025, globally.[12]
  • 15% was the increase in service-labor income reported by one U.S. bicycle retailer in 2024.[14]
  • 4x as likely to record three or more sport types were Strava users with a year-plus activity streak compared with users whose streak was under one month in 2025.[12]
  • 40% or more was the increase in rental income reported by one U.S. bicycle retailer in 2024 after expanding rental-bike selection and adding online reservations.[14]
  • 65% of Gen Z Strava users said they were directly affected by inflation in 2025, globally.[12]
  • 93% of trail-run activities received kudos on Strava in 2025, a customer-engagement KPI for the platform’s outdoor-sport audience.[12]

06 Statistics

Strategy & Growth

Channel and demand mix shifts show in category shares, such as 12% e-bikes share of global bicycle sales in 2025 and 55.4% of Spain’s urban-category bicycles as urban e-bikes in 2025.

Growth in the bicycling industry

  • Urban e-bikes accounted for 55.4% of bicycles sold in Spain’s urban category in 2025.[19]
  • Pierer Mobility sold 106,311 bicycles and e-bikes in 2024, including 66,880 e-bikes and 39,431 conventional bicycles.[20]
  • 178.8 million bicycles were sold globally in 2024, up from 164.5 million in 2019, representing a 1.7% compound annual growth rate.[21]
  • U.S. bicycle sales totaled $4.1 billion in 2023, 23% above 2019 but 24% below the 2020 peak.[22]
  • Pierer Mobility’s bicycle and e-bike unit sales fell 31.8% in 2024, from 155,859 units in 2023 to 106,311 units.[20]
  • E-bikes represented 12% of global bicycle sales in 2025, after their share increased by an average of 17.4% annually over the previous decade.[23]

Differentiation in the bicycling industry

  • Gocycle priced its CXi and CX+ family cargo e-bikes from £5,999, €6,999 and $6,999 in 2024.[24]
  • Pierer Mobility’s GASGAS bicycle sales increased 227.2% in 2024, illustrating a strong brand-specific performance difference within its portfolio.[20]
  • SUPER73’s Selfridges launch offered two premium e-bike models priced at £5,099 and £2,799 in the United Kingdom in 2024.[23]
  • The Acol bicycle brand launched with lightweight, aerodynamic road, gravel and track frames using WiaWis technology in 2024.[25]
  • GASGAS represented 37.5% of Pierer Mobility’s e-bike sales in 2024.[20]
  • Pierer Mobility’s Felt bicycle sales increased 67.9% in 2024, contrasting with the group’s overall conventional-bicycle decline.[20]

Mergers and acquisitions in the bicycling industry

  • Industry Nine acquired We Are One Composites in June 2025 after sourcing its hand-laid carbon-fiber rims from the company for five years.[14]
  • KKR acquired Accell Group in a transaction originally valued at €1.56 billion in 2022.[26]
  • 66 bicycle-industry M&A deals were announced globally in 2023, down from 96 transactions in 2022.[27]
  • Strategic Value Partners agreed to acquire Vista Outdoor’s Revelyst business, including Bell, Giro, CamelBak and Fox Racing, for $1.125 billion in 2024.[14]
  • Pon Holdings acquired Dorel Sports, owner of Cannondale, Schwinn and GT, for $810 million in 2021.[14]
  • Interactive Strength agreed to acquire Wattbike in an all-stock transaction in April 2025.[14]

Strategic partnerships in the bicycling industry

  • Mathieu van der Poel signed a 10-year agreement with Canyon in March 2024, described as the longest-known modern cycling contract.[28]
  • Lapierre supplied Team Picnic PostNL with two performance models, the Xelius DRS and Aerostorm DRS, under its 2025–2028 partnership.[29]
  • The Tour de France and Tour de France Femmes partnership with Qhubeka had distributed almost 2,000 bicycles to schoolchildren in southern Africa since 2018 by 2024.[30]
  • Accell signed a four-year partnership with Team Picnic PostNL beginning January 1, 2025, covering men’s, women’s and development teams.[29]
  • Tenways renewed its partnership with Borussia Dortmund for one additional year in 2024 to promote its e-bike products in German-speaking markets.[31]
  • The USA Cycling–Feedback Sports partnership targeted at least a 20% increase in cyclocross development clubs across the United States.[32]

07 Statistics

People & Workforce

Workforce and operational training signals vary by employer, with Ideal Bike reporting 104 new employees in 2023 and 230 employees leaving in 2024.

Hiring in the bicycling industry

  • 8,642 new hires represented 31% of Techtronic Industries’ 2024 hires in the Americas, including Milwaukee Tool operations.[33]
  • 17,927 new hires represented 65% of Techtronic Industries’ 2024 hires in Asia.[33]
  • 104 new employees joined Ideal Bike Corporation in 2023.[34]
  • 54 female employees were hired by Ideal Bike Corporation in 2024.[34]
  • 33 employees aged 30–50 were hired by Ideal Bike Corporation in 2024.[34]

Employee retention in the bicycling industry

  • 230 employees left Ideal Bike Corporation in 2024.[34]
  • 351 employees left Ideal Bike Corporation in 2023.[34]
  • 21% was Miranda Bike Parts’ average training-hours-per-employee figure in 2024, supporting workforce retention.[35]
  • 43% was Ideal Bike Corporation’s employee turnover rate in 2022.[34]
  • 40% was Ideal Bike Corporation’s employee turnover rate in 2023.[34]

Remote Work in the sports, fitness and recreation sector (sector benchmark)

  • In U.S. arts, entertainment and recreation, 22.1% of employees worked fully remotely in November 2024.[36]
  • Across European sport organisations, 24.4% had neither used nor heard of remote working in 2025.[37]
  • Across European sport organisations, 29.2% had heard of remote working but had not used it in 2025.[37]
  • Across European sport organisations, 46.4% reported using remote working in 2025.[37]

Hybrid Work in the sports, fitness and recreation sector (sector benchmark)

  • In U.S. arts, entertainment and recreation, 30.0% of employees worked in hybrid arrangements in November 2024.[36]
  • Across sports industry professionals, 70% preferred hybrid working in 2025.[38]
  • Across sports industry professionals, 46% were still working from the office five days a week in 2025.[38]
  • Among U.S. employees with remote-capable jobs, 54% worked hybrid in August 2026.[39]

Upskilling in the bicycling industry

  • 7.72 average training hours were recorded for Ideal Bike Corporation’s male indirect employees in 2024.[34]
  • 16.35 average training hours were recorded for Ideal Bike Corporation’s female managers in 2024.[34]
  • 26 average training hours were recorded for male Miranda Bike Parts employees in 2024.[35]
  • 1.95 average training hours were recorded for Ideal Bike Corporation’s male managers in 2024.[34]
  • 15 average training hours were recorded for female Miranda Bike Parts employees in 2024.[35]

Employee Engagement in the sports, fitness and recreation sector (sector benchmark)

  • Among U.S. employees with remote-capable jobs, 25% of hybrid workers were engaged in 2025.[39]
  • Globally, 20% of employees were engaged in 2025.[39]
  • Among professional sports teams, 73% of employees were engaged between July 2025 and June 2026.[40]
  • Globally, 16% of employees were actively disengaged in 2025.[39]
  • Among U.S. employees with remote-capable jobs, 30% of exclusively remote workers were engaged in 2025.[39]

DEI in the bicycling industry

  • 8% of UK bicycle-industry workshop-based roles were held by women in the Bicycle Association’s cited workforce data.[41]
  • 3 female employees aged 51 or older were hired by Ideal Bike Corporation in 2024.[34]

08 Statistics

Customer & Sales

Retail decision pathways appear in stated behaviors, including 60.3% of international road-cycling respondents preferring purchase through a local bike shop in 2025.

Customer experience in the bicycling industry

  • 39% of European e-bike buyers visited another retailer for information but purchased from the first retailer in 2022.[42]
  • 29% of European mechanical-bike buyers visited another retailer for information but purchased from the first retailer in 2022.[42]
  • 6.4% of international road-cycling respondents planned to build a bicycle from scratch in 2025.[43]
  • 25% of European e-bike buyers did not visit another retailer before purchasing in 2022.[42]
  • 60.3% of international road-cycling respondents preferred buying through a local bike shop in 2025.[43]

Customer retention in the bicycling industry

  • 38% of U.S. riders planning a bicycle purchase within ten years favored an adult road bicycle in 2020.[44]
  • 3% of surveyed U.S. adults typically bought a bicycle about every year in 2020.[44]
  • 15% of U.S. riders planning a bicycle purchase within ten years favored an electric bicycle in 2020.[44]
  • 17% of surveyed U.S. adults typically bought a bicycle every seven to ten years in 2020.[44]
  • 44% of U.S. riders usually waited until their bicycle no longer worked before purchasing another in 2020.[44]

Customer acquisition in the bicycling industry

  • 5.0% of U.S. triathlete respondents bought their most recently purchased bicycle through Craigslist in 2018.[45]
  • 0.6% of U.S. triathlete respondents bought their most recently purchased bicycle from Amazon in 2018.[45]
  • 3.5% of U.S. triathlete respondents bought their most recently purchased bicycle directly from a manufacturer in 2018.[45]
  • 1.6% of U.S. triathlete respondents bought their most recently purchased bicycle from a chain bike shop in 2018.[45]
  • 1.7% of U.S. triathlete respondents bought their most recently purchased bicycle from another sports retailer in 2018.[45]

Customer loyalty in the bicycling industry

  • 61% of U.S. Cannondale e-bike and pedelec owners displayed loyalty toward the brand in the 2024 survey period.[46]
  • 1.7 different bicycle brands were owned by the average Mountain Bike Action survey respondent in 2023.[47]
  • 64% of international road-cycling respondents used Shimano groupsets in 2025.[43]
  • 4.9% of international road-cycling respondents used Campagnolo groupsets in 2025.[43]
  • 6.1% of international road-cycling respondents rode CUBE bicycles in 2025.[43]

Lead generation in the bicycling industry

  • 3.9% of U.S. Triathlete Audience Study respondents owned ten or more bicycles in 2018.[45]
  • 19.3% of U.S. Triathlete Audience Study respondents owned two bicycles in 2018.[45]
  • 12.3% of U.S. Triathlete Audience Study respondents owned five bicycles in 2018.[45]
  • 1.4 million annualized sales leads and enquiries were generated by BikeExchange from fourth-quarter fiscal 2020 activity.[48]
  • 3.5% of U.S. Triathlete Audience Study respondents owned eight bicycles in 2018.[45]

09 Statistics

Marketing & Brand

Brand and channel tracking is quantified in social reach and search share, including 183,800 Instagram followers for Brompton Bicycle as the leading UK bike brand on Instagram in Q1 2026.

Marketing in the bicycling industry

  • 95% of surveyed bicycle retailers used social media to reach customers in 2017, making it the most common marketing method in the survey.[49]
  • 47% of German cycling-interested respondents said price influenced their cycling-product purchasing decisions in 2025.[50]
  • 39% of surveyed bicycle retailers used local print appearances to reach customers in 2017.[49]
  • 56% of U.S. cycling-interested respondents said quality influenced their cycling-product purchasing decisions in 2025.[50]
  • 9% of surveyed bicycle retailers used specialist print advertising in consumer cycling publications in 2017.[49]

Digital marketing in the bicycling industry

  • 183,800 Instagram followers made Brompton Bicycle the leading UK bike brand on Instagram in the Q1 2026 benchmark.[51]
  • 22% was Halfords’ increase in searches over the three months covered by the 2023 online cycle brands report.[49]
  • 3% was the decrease in overall organic growth across the online cycling-brand sector reported for 2023.[49]
  • 2.2 million monthly brand searches were recorded for Halfords in the 2023 fastest-growing online cycle brands report.[49]
  • 400,000-plus Instagram followers were reported for Trek Bicycle in the Sprout Social case study.[52]

Branding in the bicycling industry

  • 27% of U.S. cycling-interested respondents cited recommendations from professional athletes as a purchasing influence in 2025.[50]
  • 13.2% was Cube’s share of worldwide searches among nine tracked bike brands in September 2026.[53]
  • 4.9% was Cannondale’s share of worldwide searches among nine tracked bike brands in September 2026.[53]
  • 26% of German cycling-interested respondents cited brand name as a purchasing factor in 2025.[50]
  • 8.9% was Giant’s share of worldwide searches among nine tracked bike brands in September 2026.[53]

Social media in the bicycling industry

  • 36% was EuroVelo’s LinkedIn follower growth in 2025.[54]
  • 16% was EuroVelo’s Instagram follower growth in 2025.[54]
  • 50,000-plus members were in EuroVelo’s Facebook discussion group in 2025.[54]
  • 56,800-plus Facebook followers gave EuroVelo its widest social-media audience at the end of 2025.[54]
  • 0.25% of Giro d’Italia 2023 cycling-team social engagements came from YouTube.[55]

Influencer Marketing in the sports, fitness and recreation sector (sector benchmark)

  • Sports and fitness represented 18.7% of Instagram influencer estimated media value in Spain in 2024, the largest sector share.[20]
  • 22.6 million influencer posts about sports and fitness were published globally in 2023, according to Sprout Social’s industry benchmark.[52]
  • Sports and fitness influencer content achieved a 1.6% average engagement rate globally in 2023.[52]
  • Instagram accounted for 17.8 million sports and fitness influencer posts globally in 2023, with a 2.31% average engagement rate.[52]
  • Gymshark generated more than 16,000 influencer posts globally in 2023, with a 6.12% engagement rate.[52]

10 Statistics

Operations & Execution

Supply and inventory adjustments are visible in production and stock data, including 10.820 million bicycles and EPACs produced in Europe in 2025 and Germany’s year-end stock of 0.83 million bicycles in 2024.

Process optimization in the bicycling industry

  • 10.820 million bicycles and EPACs were produced in Europe in 2025, approximately stable compared with 2024 as manufacturers aligned production more closely with demand.[42]
  • 205,000 jobs in Germany were linked directly, indirectly or through induced effects to the cycling industry in 2024.[56]
  • 13,400 people worked in bicycle manufacturing in Germany in 2024, compared with 13,900 in 2023 amid industry-wide production and inventory adjustments.[56]
  • 12,600 people worked in bicycle manufacturing in Germany in 2019, before the pandemic-related bicycle-market expansion.[56]
  • 169,000 finished bicycles were held by Accell Group in November 2024, down from 340,000 in November 2023 after joint stock-management measures.[29]

Operational efficiency in the bicycling industry

  • 58,100 people worked in German bicycle retail and wholesale in 2023, the highest level reported in the 2019–2024 series.[56]
  • 29.3 billion euros was Germany’s actual-price cycling-industry revenue in 2023, the highest level reported in the 2019–2024 series.[56]
  • 75,100 people were directly employed in Germany’s core cycling-industry sectors in 2022, compared with 77,500 in 2023.[56]
  • 57,300 people worked in bicycle retail and wholesale in Germany in 2024, down from 58,100 in 2023.[56]
  • 13,300 people worked in German bicycle manufacturing in 2021, compared with 12,800 in 2020.[56]

Quality management in the bicycling industry

  • 21 bicycle and bicycle-part recalls were recorded by the U.S. CPSC in 2015.[57]
  • 18 bicycle and bicycle-part recalls were recorded by the U.S. CPSC in 2016.[57]
  • 1,700 Pacific Cycle Ascend e-bikes were recalled in the United States in 2024 because an incorrectly assembled wiring harness created overheating and fire risks.[58]
  • 9 bicycle and bicycle-part recalls were recorded by the U.S. CPSC in 2023.[57]
  • 13 bicycle and bicycle-part recalls were recorded by the U.S. CPSC in 2017.[57]

Supply chain in the bicycling industry

  • 0.83 million bicycles was Germany’s year-end stock level in 2024, down from 1.52 million in 2023.[59]
  • 4.59 million bicycles were sold in Germany in 2022, compared with 4.70 million in 2021.[59]
  • 4.95 million bicycles were supplied to the German market in 2021, up from 4.32 million in 2020.[59]
  • 5.45 million bicycles were supplied to the German market in 2022, compared with 4.95 million in 2021.[59]
  • 1.52 million bicycles was Germany’s year-end stock level in 2023, compared with 1.11 million in 2022.[59]

Outsourcing / Offshoring in the sports, fitness and recreation sector (sector benchmark)

  • Across EU enterprises sourcing internationally, 72.8% moved business functions to other EU countries during 2021–2023, an economy-wide offshoring benchmark.[60]
  • Across EU enterprises sourcing internationally, 18.6% moved business functions to India during 2021–2023, an economy-wide offshoring benchmark.[60]
  • Across EU enterprises sourcing internationally, 47.4% moved administrative and management functions abroad during 2021–2023, an economy-wide offshoring benchmark.[60]
  • Across EU enterprises sourcing internationally, 34.1% cited lower labour costs as a motivation during 2021–2023, an economy-wide outsourcing benchmark.[60]
  • Across EU enterprises sourcing internationally, 27.8% cited lower non-labour costs as a motivation during 2021–2023, an economy-wide outsourcing benchmark.[60]

11 Statistics

Finance & Pricing

Pricing and margin pressure shows via discounts and operating results, including 10.1% average discount applied to German e-bikes in 2024 and Cycles Lapierre’s €27.2 million operating loss in 2025 after restructuring.

Pricing strategy in the bicycling industry

  • 10.1% was the average discount applied to German e-bikes in 2024.[3]
  • 6.4% was the increase in German non-electric bicycle prices in 2024.[3]
  • €2,045 was the average e-bike price in France in 2024, compared with €1,967 in 2023.[26]
  • $909 was the average discount on U.S. mountain bikes sold through independent bicycle-dealer e-commerce channels in January–February 2024.[61]
  • €2,574 was the average Dutch e-bike price in 2023.[26]

Cost reduction in the bicycling industry

  • €27.2 million was Cycles Lapierre’s operating loss in 2025 after restructuring, versus €46.3 million in 2024.[62]
  • 3.1 percentage points was BIKE24’s gross-margin improvement in 2024, attributed partly to lower material usage after reducing clearance sales.[63]
  • €158,001 was Bunch Bikes’ facilities expense in fiscal 2024 before the smaller-facility move.[64]
  • 73.1% of operating revenue was represented by cost of revenue for the same bicycle-parts issuer in the six months ended June 30, 2025.[64]
  • $134,770 was Bunch Bikes’ marketing expense in fiscal 2024 before the spending reduction.[64]

Profitability in the bicycling industry

  • 32.8% was Bunch Bikes’ gross margin in fiscal 2025, down from approximately 37.2% in fiscal 2024.[64]
  • 31.03% was the gross-profit margin reported for a bicycle-maker financial model in 2025.[65]

Financial planning in the bicycling industry

  • €45.9 million was BIKE24’s 2024 revenue from localized markets including Spain, France, Italy, Belgium, the Netherlands and Luxembourg.[63]
  • $4.68 million was bicycle-frame revenue reported by a U.S.-listed bicycle-parts company in 2025.[64]
  • 22.1% was PIERER Mobility’s equity ratio at June 30, 2024, down from 30.8% at December 31, 2023.[66]
  • €226.3 million was BIKE24’s revenue in 2024.[63]
  • 19% of BIKE24’s 2024 revenue came from complete bicycles.[63]

12 Statistics

Product & Service

Service and product adoption signals include direct-to-consumer volume and repair behavior, such as 450,000 direct-to-consumer e-bikes sold in the United States in 2024 and 41% of French e-bike owners using professional servicing at least annually in 2022.

Product development in the bicycling industry

  • 83% of Pacific Cycles’ displayed designs were developed during the preceding 40 years, according to company information reported in 2025.[67]
  • 48 R&D employees represented 6.18% of Ideal Bike’s workforce in 2024, Taiwan.[34]
  • 11 invention patents, 11 design patents and 17 utility-model patents were registered by a bicycle-component company by 2025, across Taiwan, China, Japan, Europe and the United States.[64]
  • 450,000 direct-to-consumer e-bikes were sold in the United States in 2024, indicating substantial product activity outside conventional retail measurement.[61]
  • 28 R&D engineers worked at Tektro’s bicycle-component operation in Changhua, Taiwan, in 2024.[62]

Product lifecycle in the bicycling industry

  • 89% of estimated U.S. e-bike emergency-department injuries in 2024 involved non-rental or unspecified-rental e-bikes.[58]
  • 41% of French e-bike owners had their bicycle professionally serviced at least once a year in 2022.[68]
  • 60% of French cyclists performed at least one bicycle repair themselves in 2022.[68]
  • 73% of French cyclists who used a professional repairer in 2022 considered repair prices reasonable.[68]
  • 36% of French bicycle owners with bikes worth more than €400 had them professionally serviced at least annually in 2022.[68]

After-sales in the bicycling industry

  • $25 was charged for expedited flat and tire repairs by one U.S. bicycle retailer in 2021.[14]
  • 41% of French e-bike owners used professional servicing at least annually in 2022.[68]
  • 10% of French cyclists used a community bicycle workshop for repair in 2022.[68]
  • 54% of French cyclists overall judged professional repair prices reasonable in 2022.[68]
  • 45,000 cycle mechanics were reportedly needed by the European bicycle industry in 2026.[41]

Value proposition in the bicycling industry

  • Over half of North American e-bike trips that were not induced by the e-bike replaced a motor-vehicle trip in a 2023 survey.[69]
  • 28% of e-bike owners in a 2023 cycling survey cited mental health as a key reason for buying a bicycle.[70]
  • 29% of U.S. e-bike users in 2025 rated design as an important model-selection factor.[71]
  • 4% of U.S. households owned an e-bike in 2024, while 8% planned to buy one within two years.[72]
  • 31% of U.S. e-bike users in 2025 cited fitness as a reason for riding.[71]

13 Statistics

Sustainability & Ethics

Sustainability metrics include material circularity and product longevity, such as 98% of waste recycled by Giant Group in 2025 and 7 years of frame warranty for every Brompton bicycle.

Sustainability in the bicycling industry

  • 98% of waste was recycled by Giant Group in 2025.[73]
  • 2,240 tonnes of recycled aluminum alloy were used across Giant bicycle components in 2025.[73]
  • More than 1.37 million Giant OBC saddles incorporated recycled materials in 2025.[73]
  • 7 years is the frame warranty provided for every Brompton bicycle.[74]
  • 62% of waste was recycled at Brompton’s Greenford factory in 2023.[74]

ESG in the bicycling industry

  • 66.7% of Giant Group manufacturing sites were ISO 45001 certified in 2025.[73]
  • 100% of 79 Giant workplace-safety improvement actions were completed in 2025.[73]
  • 8 young riders from 7 regions were supported by Giant’s grassroots program in 2025.[73]
  • 8.68% of Giant Group STEM roles were held by women in 2025.[73]
  • 150 YouBike bicycles and 215 parking docks were deployed by Giant in Hualien, Taiwan, in 2025.[73]

Ethics in the bicycling industry

  • 4 named bicycle companies—Giant, Merida, Maxxis and Fritz Jou—adopted no-fee policies and reimbursed migrant workers in 2025 or early 2026.[75]
  • 10 bicycle-industry companies were listed as unresponsive or not considering no-fee recruitment policies in the 2026 survey responses.[75]
  • 480,000 migrant workers were estimated to be employed in Taiwan’s manufacturing sector in the report’s forced-labor-risk analysis.[75]
  • At least 10 Taiwanese bicycle manufacturers adopted no-fee recruitment policies in 2025.[75]
  • 1 Taiwanese bicycle association launched an industry-wide human-rights due-diligence initiative in 2025 or early 2026.[75]

CSR in the bicycling industry

  • 4 years of support for emerging cycling talent were reported for Giant’s grassroots program in 2025.[73]
  • 800 staff members made up Brompton’s team in the company’s sustainability update.[74]
  • 11.64% was the cumulative increase in Giant service and maintenance revenue versus its 2021 baseline.[73]
  • 150 YouBike bicycles were deployed in flood-affected Guangfu Township, Taiwan, in 2025.[73]
  • 7 years of frame coverage is provided by Brompton as part of its product-longevity commitment.[74]

Circular economy in the bicycling industry

  • 277 bicycles were repaired and refurbished by the Fife Affordable Access to Bikes pilot in three months.[76]
  • 39% of bikes sourced for refurbishment in Scotland came through household-waste recycling centers.[76]
  • 12,343 bicycles were recycled by Scottish bike-reuse organizations during the November 2023–October 2024 reporting period.[76]
  • 10,896 people benefited from Scottish bike-reuse processes during the reporting period.[76]
  • 3,919 refurbished bicycles were sold by Scottish bike-reuse organizations during the reporting period.[76]

Carbon footprint in the bicycling industry

  • 15.6% of Giant’s total energy use came from solar power in 2024.[25]
  • 30% is Trek’s target for absolute Scope 3 emissions reduction by 2032 from its 2021 baseline.[77]
  • 100% of Trek’s electricity is targeted to come from renewable sources by 2030.[77]
  • 475,873 metric tonnes of CO2e were reported as Trek’s total emissions for 2023.[14]
  • 37,985 tonnes of CO2e in carbon savings were recorded through Giant’s YouBike Carbon Reduction Passbook in 2025.[73]

15 Statistics

Globalization & Expansion

Trade and regional sales concentration are quantified, including 8.54 million U.S. bike imports in 2025 and 3.8 million bicycles and e-bikes sold in Germany in 2025.

Globalization in the bicycling industry

  • 909,800 bicycles were exported by Taiwan in 2024.[88]
  • €1.98 billion was the value of EU bicycle imports in 2023.[89]
  • 20 million bicycles were sold in the EU in 2022, including 5.5 million e-bikes.[89]
  • 15.618 million bicycles and EPACs were sold in Europe in 2025.[42]
  • 67,076 direct jobs were recorded in European bicycle and parts manufacturing in 2025.[42]

Cultural adaptation in the bicycling industry

  • 17% of Filipinos used a bicycle for exercise in the cited national cycling data.[67]
  • 6% of Filipinos used a bicycle for exercise in the cited national cycling data.[67]
  • 28% of new bicycles in France were assembled domestically in 2025.[62]
  • 11% of Filipinos used a bicycle for exercise in the cited national cycling data.[67]
  • 55.4% of urban bicycles sold in Spain in 2025 were electric models.[19]

Supplier management in the bicycling industry

  • 150 million bicycles was China’s estimated regular-bicycle production capacity in 2023, relevant to global supplier concentration.[89]
  • 45–50% of bicycle components were manufactured in Europe in 2022, according to stakeholders and industry data cited by the Commission.[90]
  • 89.06 euros per bicycle was the Chinese export price to the EU during the review period cited by the Commission.[89]
  • 44.6% was the decline in Taiwan’s electric-bicycle export value in 2024.[88]
  • 51.87 euros per bicycle was the Chinese export price to markets outside the EU during the cited review period.[89]

Stakeholder management in the bicycling industry

  • €5.85 billion was German bicycle and e-bike sales turnover in 2025.[56]
  • 14 of 17 reporting EU countries recorded lower bicycle production between 2022 and 2023.[89]
  • 1.3 million jobs were associated with the EU cycling value chain in the Commission’s 2025 transition-pathway report.[89]
  • 3.8 million bicycles and e-bikes were sold in Germany in 2025.[56]
  • 1,025 direct manufacturing jobs were added in Europe’s bicycle and parts industry between 2024 and 2025.[42]

Distribution channels in the bicycling industry

  • 31% of Australian bicycle brands used direct-to-consumer distribution in the cited brand-channel analysis.[91]
  • 1.1% was the 2025 share of German bicycle sales through brick-and-mortar hypermarkets, DIY stores and food retailers.[56]
  • 13% was the year-on-year growth in e-commerce sales for Workstand independent bicycle retailers in 2025.[92]
  • $458 was the average online order value for Workstand independent bicycle retailers in 2025.[92]
  • 67.4% was the 2025 share of German bicycle sales through brick-and-mortar specialist retailers.[56]

Key questions about the bicycling industry

What is the current global market size for bicycling, and what is it expected to be in 2026?
Global market size is estimated at $84.3 billion in 2025, and Grand View Research estimates $92.3 billion in 2026.
How fast is the market expected to grow from 2026 onward?
Grand View Research forecasts 10.1% compound annual growth from 2026 to 2033, reaching $180.5 billion. A narrower definition projects 5%–7% value CAGR from 2024 to 2029.
Which companies lead the bicycling industry?
SRAM and SHIMANO are tied at the top of Gitnux's 2026 bicycling ranking with an Overall score of 9.3 each.
Which technology shifts are most visible in innovation and compliance signals?
E-bike battery compliance is tightening, and the EU battery framework includes digital-product-passport requirements with guidance applying from February 2027.
How is the industry structured across product and distribution channels?
The market is commonly segmented by product, technology, end use, and distribution channel. Direct-to-consumer sales are undercounted in conventional retail datasets; PeopleForBikes estimated roughly 450,000 U.S. direct-to-consumer e-bike sales worth about $800 million in 2024.
What does the industry report as key operating constraints affecting pricing and supply?
Pricing faces pressure from inventory normalization and discounting, while challenges include excess inventory, tariffs, inflation, and weaker discretionary spending.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 10). Bicycling Industry Statistics. Gitnux. https://gitnux.org/bicycling-industry-statistics
MLA
Samuel Norberg. "Bicycling Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/bicycling-industry-statistics.
Chicago
Samuel Norberg. 2026. "Bicycling Industry Statistics." Gitnux. https://gitnux.org/bicycling-industry-statistics.

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