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Top 10 Best Wine Club Software of 2026

Discover top wine club software to streamline operations, boost efficiency, and engage members today!

Min-ji Park

Min-ji Park

Feb 11, 2026

10 tools comparedExpert reviewed
Independent evaluation · Unbiased commentary · Updated regularly
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In the evolving landscape of direct-to-consumer wine sales, robust wine club software is essential for managing memberships, operations, and growth. With a diverse range of tools available, selecting the right platform—aligned with a winery’s unique needs—can enhance efficiency, foster member loyalty, and drive business success. The following curated list of top solutions, recognized for their comprehensive features and proven performance, simplifies navigating this critical space.

Quick Overview

  1. 1#1: WineDirect - Provides comprehensive DTC platform with advanced wine club management, eCommerce, CRM, POS, and fulfillment for wineries.
  2. 2#2: Commerce7 - Offers all-in-one DTC sales platform including wine club memberships, events, tastings, and inventory management for beverage brands.
  3. 3#3: Vin65 - Delivers tailored eCommerce and wine club management solutions with membership tools, shipping, and winery-specific features.
  4. 4#4: eWinery Solutions - Manages winery operations with POS, inventory tracking, and wine club membership handling in a user-friendly system.
  5. 5#5: Trellis - Streamlines wine sales, fulfillment, production, and club management with modern cloud-based tools for wineries.
  6. 6#6: ClubKeeper - Specializes in wine club management software for handling memberships, shipments, billing, and reporting.
  7. 7#7: WineBoss - Supports wine club and tasting room operations with POS, inventory, and club sales management features.
  8. 8#8: Enolytics - Provides CRM, marketing automation, and analytics to optimize wine club retention and growth strategies.
  9. 9#9: Vinoshipper - Facilitates compliant direct-to-consumer shipping and order management for wine club fulfillment.
  10. 10#10: Sovos ShipCompliant - Ensures regulatory compliance for alcohol sales, shipping, and tax reporting essential for wine clubs.

We evaluated and ranked these tools based on key factors including feature depth (e.g., CRM, fulfillment, compliance), user-friendly design, reliability, and overall value, ensuring they meet the dynamic demands of modern wine club management.

Comparison Table

This comparison table examines leading Wine Club Software tools, including WineDirect, Commerce7, Vin65, eWinery Solutions, Trellis, and more. It breaks down key features, functionality, and suitability for diverse needs, helping readers identify the best fit for their operations.

1WineDirect logo9.7/10

Provides comprehensive DTC platform with advanced wine club management, eCommerce, CRM, POS, and fulfillment for wineries.

Features
9.9/10
Ease
8.8/10
Value
9.2/10
2Commerce7 logo9.2/10

Offers all-in-one DTC sales platform including wine club memberships, events, tastings, and inventory management for beverage brands.

Features
9.5/10
Ease
8.7/10
Value
8.9/10
3Vin65 logo8.7/10

Delivers tailored eCommerce and wine club management solutions with membership tools, shipping, and winery-specific features.

Features
9.2/10
Ease
8.4/10
Value
8.1/10

Manages winery operations with POS, inventory tracking, and wine club membership handling in a user-friendly system.

Features
8.5/10
Ease
7.7/10
Value
7.8/10
5Trellis logo8.4/10

Streamlines wine sales, fulfillment, production, and club management with modern cloud-based tools for wineries.

Features
9.0/10
Ease
8.2/10
Value
7.8/10
6ClubKeeper logo8.2/10

Specializes in wine club management software for handling memberships, shipments, billing, and reporting.

Features
8.5/10
Ease
7.8/10
Value
8.0/10
7WineBoss logo8.0/10

Supports wine club and tasting room operations with POS, inventory, and club sales management features.

Features
8.5/10
Ease
7.5/10
Value
7.8/10
8Enolytics logo7.8/10

Provides CRM, marketing automation, and analytics to optimize wine club retention and growth strategies.

Features
8.7/10
Ease
7.9/10
Value
7.4/10

Facilitates compliant direct-to-consumer shipping and order management for wine club fulfillment.

Features
8.2/10
Ease
7.5/10
Value
7.4/10

Ensures regulatory compliance for alcohol sales, shipping, and tax reporting essential for wine clubs.

Features
9.2/10
Ease
7.0/10
Value
7.1/10
1
WineDirect logo

WineDirect

specialized

Provides comprehensive DTC platform with advanced wine club management, eCommerce, CRM, POS, and fulfillment for wineries.

Overall Rating9.7/10
Features
9.9/10
Ease of Use
8.8/10
Value
9.2/10
Standout Feature

WarehouseOS, an integrated warehouse management system that automates picking, packing, labeling, and compliance for high-volume wine club fulfillment

WineDirect is an all-in-one winery management platform tailored for direct-to-consumer sales, with robust wine club software that handles membership management, recurring billing, personalized offerings, and automated fulfillment. It integrates eCommerce, POS, inventory tracking, shipping, and CRM into a single system designed specifically for the wine industry. This solution empowers wineries to scale their wine clubs efficiently while optimizing revenue and customer engagement.

Pros

  • Comprehensive wine club tools including dynamic pricing, segmentation, and upsell automation
  • Seamless integrations with shipping carriers, accounting software, and POS systems
  • Industry-leading support with dedicated account managers and proven DTC expertise

Cons

  • Premium pricing may be prohibitive for very small or startup wineries
  • Steep initial learning curve due to extensive feature depth
  • Advanced customizations often require professional services

Best For

Mid-to-large wineries seeking a scalable, end-to-end solution to maximize wine club revenue and streamline DTC operations.

Pricing

Custom enterprise pricing typically starting at $1,000–$2,500/month based on volume, features, and winery size; includes implementation fees.

Visit WineDirectwinedirect.com
2
Commerce7 logo

Commerce7

specialized

Offers all-in-one DTC sales platform including wine club memberships, events, tastings, and inventory management for beverage brands.

Overall Rating9.2/10
Features
9.5/10
Ease of Use
8.7/10
Value
8.9/10
Standout Feature

Dynamic Wine Club Allocations that automatically fulfill orders from inventory while respecting member preferences and production constraints

Commerce7 is a comprehensive DTC platform tailored for wineries and beverage brands, specializing in wine club management, e-commerce, POS, and CRM functionalities. It streamlines wine club operations with flexible membership tiers, recurring billing, dynamic allocations, and personalized member experiences. The platform excels in omnichannel inventory management and provides robust analytics to optimize sales and retention.

Pros

  • Advanced wine club tools including dynamic pricing, allocations, and automated renewals
  • Seamless integration of POS, e-commerce, and inventory across channels
  • Powerful CRM with marketing automation and detailed member insights

Cons

  • Pricing can be steep for small wineries or startups
  • Initial setup and learning curve require dedicated time or support
  • Limited out-of-the-box customizations without developer help

Best For

Mid-sized wineries and DTC beverage brands seeking a scalable, all-in-one platform for sophisticated wine club management and sales growth.

Pricing

Custom pricing typically starting at $500-$1,000/month based on revenue volume, GMV, or enterprise needs; includes implementation fees.

Visit Commerce7commerce7.com
3
Vin65 logo

Vin65

specialized

Delivers tailored eCommerce and wine club management solutions with membership tools, shipping, and winery-specific features.

Overall Rating8.7/10
Features
9.2/10
Ease of Use
8.4/10
Value
8.1/10
Standout Feature

Dynamic Wine Allocation Engine that intelligently manages inventory across clubs, one-time sales, and allocations to prevent overselling.

Vin65 is a winery-focused eCommerce platform that excels in wine club management, enabling automated memberships, recurring shipments, inventory allocations, and compliance with alcohol shipping regulations. It integrates POS, CRM tools, marketing automation, and a visual site builder to support direct-to-consumer sales and operations. Designed specifically for the wine industry, it helps wineries streamline club operations while enhancing online storefronts and customer engagement.

Pros

  • Tailored wine club tools like dynamic allocations and shipment scheduling
  • Highly customizable drag-and-drop site builder for branded experiences
  • Seamless integrations with POS, accounting, and shipping providers

Cons

  • Pricing can be steep for small wineries with low volume
  • Advanced customizations require technical knowledge or support
  • Reporting dashboards lack depth compared to dedicated analytics tools

Best For

Mid-sized wineries needing an all-in-one eCommerce and wine club platform with strong customization and industry-specific compliance.

Pricing

Custom quote-based pricing starting at ~$500/month for core plans, scaling with sales volume, features, and support to $2,000+/month for enterprises.

Visit Vin65vin65.com
4
eWinery Solutions logo

eWinery Solutions

specialized

Manages winery operations with POS, inventory tracking, and wine club membership handling in a user-friendly system.

Overall Rating8.1/10
Features
8.5/10
Ease of Use
7.7/10
Value
7.8/10
Standout Feature

Integrated Direct-to-Consumer (DTC) dashboard that unifies wine club, POS, and e-commerce data for real-time insights

eWinery Solutions is a cloud-based winery management platform that excels in wine club software capabilities, handling membership management, automated billing, recurring shipments, and personalized marketing campaigns. It integrates seamlessly with POS systems, e-commerce, inventory tracking, and compliance reporting to support direct-to-consumer sales for wineries. The software also offers event management and CRM tools tailored for wine club retention and growth.

Pros

  • Comprehensive integration with POS, e-commerce, and shipping for streamlined DTC operations
  • Robust automation for wine club renewals, billing, and compliance
  • Strong customer support and winery-specific reporting tools

Cons

  • Pricing can be high for smaller wineries with custom quotes required
  • Interface feels somewhat dated compared to modern SaaS competitors
  • Steeper learning curve for full suite utilization

Best For

Mid-sized wineries seeking an all-in-one platform for wine club management integrated with broader operations.

Pricing

Custom pricing via quote, typically starting at $250/month for basic wine club features, scaling to $1,000+/month for full winery suite.

Visit eWinery Solutionsewinerysolutions.com
5
Trellis logo

Trellis

specialized

Streamlines wine sales, fulfillment, production, and club management with modern cloud-based tools for wineries.

Overall Rating8.4/10
Features
9.0/10
Ease of Use
8.2/10
Value
7.8/10
Standout Feature

Unified platform that combines club management, POS, eCommerce, and CRM without requiring third-party patchwork

Trellis is an all-in-one direct-to-consumer (DTC) platform designed specifically for wineries, providing robust wine club management, POS, eCommerce, CRM, and inventory tools. It enables seamless handling of multi-tier club memberships, automated billing, shipment allocations, and customer engagement to drive repeat sales. With real-time analytics and mobile accessibility, Trellis helps wineries streamline operations and boost revenue without juggling multiple software solutions.

Pros

  • Comprehensive all-in-one DTC suite tailored for wineries
  • Advanced club management with flexible tiers, allocations, and automation
  • Strong analytics, reporting, and mobile staff tools

Cons

  • Pricing can be steep for smaller wineries
  • Steeper learning curve for full customization
  • Limited native integrations with some niche accounting tools

Best For

Mid-sized wineries with established wine clubs seeking a scalable, integrated DTC platform.

Pricing

Custom quote-based pricing; typically starts at $1,500/month for mid-volume operations, scaling with sales and features.

Visit Trellisgettrellis.com
6
ClubKeeper logo

ClubKeeper

specialized

Specializes in wine club management software for handling memberships, shipments, billing, and reporting.

Overall Rating8.2/10
Features
8.5/10
Ease of Use
7.8/10
Value
8.0/10
Standout Feature

Automated multi-tier wine club fulfillment with built-in shipping compliance and member self-service portal

ClubKeeper is a cloud-based software platform tailored for wineries, offering comprehensive wine club management, including membership tracking, automated billing, and shipment fulfillment. It integrates POS, inventory control, CRM, and compliance tools for direct-to-consumer sales. The solution streamlines tasting room operations and e-commerce while providing reporting and analytics for business insights.

Pros

  • Robust wine club automation with recurring billing and fulfillment
  • Integrated POS and inventory management for tasting rooms
  • Strong compliance features for alcohol shipping across states

Cons

  • Pricing can be steep for smaller wineries
  • Interface has a moderate learning curve for non-tech users
  • Limited advanced customization without developer support

Best For

Mid-sized wineries with established wine clubs seeking an all-in-one DTC management platform.

Pricing

Custom quotes starting around $200/month based on winery size, club members, and features; includes setup fees.

Visit ClubKeeperclubkeeper.com
7
WineBoss logo

WineBoss

specialized

Supports wine club and tasting room operations with POS, inventory, and club sales management features.

Overall Rating8.0/10
Features
8.5/10
Ease of Use
7.5/10
Value
7.8/10
Standout Feature

Intelligent club allocation engine that dynamically manages multi-tier memberships, preferences, and oversubscription handling

WineBoss is a cloud-based winery management platform tailored for direct-to-consumer operations, offering robust wine club management, e-commerce, POS, inventory tracking, and CRM tools. It excels in handling club memberships, recurring shipments, billing, and customer preferences with compliance integrations like ShipCompliant. The software provides real-time data syncing across tasting room, online store, and club operations to streamline winery workflows.

Pros

  • Comprehensive all-in-one DTC suite including club, POS, and e-commerce
  • Strong compliance and shipping integrations for seamless fulfillment
  • Customizable reporting and customer segmentation tools

Cons

  • Higher cost may deter small wineries
  • Interface feels dated compared to newer competitors
  • Some advanced customizations require additional modules

Best For

Mid-sized wineries with growing wine clubs needing integrated management for shipments, sales, and customer retention.

Pricing

Custom quote-based pricing starting around $495/month for core features, scaling with volume and add-ons like enterprise support.

Visit WineBosswineboss.com
8
Enolytics logo

Enolytics

specialized

Provides CRM, marketing automation, and analytics to optimize wine club retention and growth strategies.

Overall Rating7.8/10
Features
8.7/10
Ease of Use
7.9/10
Value
7.4/10
Standout Feature

AI-driven predictive analytics for wine club retention, churn risk, and customer lifetime value

Enolytics is a specialized business intelligence platform for the wine industry, focusing on advanced analytics for wine clubs, direct-to-consumer sales, and tasting room performance. It aggregates data from POS systems, CRMs, and other winery tools to deliver customizable dashboards, customer segmentation, revenue forecasting, and churn predictions tailored to wine club operations. While it excels in insights and reporting, it functions as an analytics overlay rather than a core transactional wine club management system.

Pros

  • Powerful, wine-specific analytics including club churn and LTV predictions
  • Seamless integrations with popular winery POS and CRM systems
  • Customizable dashboards for real-time DTC insights

Cons

  • Lacks core operational features like member portals or automated billing
  • Dependent on quality of data from integrated systems
  • Higher cost may not suit small or data-light wineries

Best For

Mid-to-large wineries with existing club management systems seeking data-driven optimization and predictive analytics.

Pricing

Custom pricing based on production volume and features; typically starts at $500-$1,500/month for mid-sized wineries (contact for quote).

Visit Enolyticsenolytics.com
9
Vinoshipper logo

Vinoshipper

specialized

Facilitates compliant direct-to-consumer shipping and order management for wine club fulfillment.

Overall Rating7.8/10
Features
8.2/10
Ease of Use
7.5/10
Value
7.4/10
Standout Feature

Nationwide alcohol compliance platform that automatically verifies shipping eligibility by state, age, and quantity restrictions

Vinoshipper is a comprehensive direct-to-consumer (DTC) platform tailored for wineries, specializing in wine club management, e-commerce, and compliance-focused shipping. It enables automated membership handling, recurring shipments, inventory tracking, and POS integration while ensuring adherence to state-specific alcohol shipping laws. The software supports wineries in scaling DTC sales through customizable storefronts and customer relationship tools.

Pros

  • Superior alcohol shipping compliance engine for multi-state regulations
  • Robust wine club tools including recurring billing and membership tiers
  • Integrated e-commerce, POS, and CRM for streamlined DTC operations

Cons

  • Pricing can be steep for small wineries with low volume
  • User interface feels dated in some areas
  • Limited advanced customization and reporting options

Best For

Mid-sized wineries prioritizing compliant shipping and reliable wine club management without needing extensive custom development.

Pricing

Custom quotes based on sales volume; typically starts at $500/month for basic plans, scaling to $2,000+ for enterprise.

Visit Vinoshippervinoshipper.com
10
Sovos ShipCompliant logo

Sovos ShipCompliant

enterprise

Ensures regulatory compliance for alcohol sales, shipping, and tax reporting essential for wine clubs.

Overall Rating7.8/10
Features
9.2/10
Ease of Use
7.0/10
Value
7.1/10
Standout Feature

Real-time, jurisdiction-specific compliance engine that dynamically verifies eligibility, calculates taxes, and enforces rules across every U.S. state and Canadian province.

Sovos ShipCompliant is a specialized compliance platform for the alcohol beverage industry, focusing on direct-to-consumer (DTC) shipping, tax automation, and regulatory reporting for wineries and wine clubs. It verifies shipping eligibility across all 50 U.S. states and Canadian provinces in real-time, calculates accurate excise taxes, and handles permit management and filings to ensure legal compliance. While it integrates with wine club and e-commerce platforms like Vin65 or Commerce7, it is not a full wine club management solution but excels as a backend tool for high-volume shippers.

Pros

  • Unmatched coverage of U.S. state and Canadian shipping regulations with real-time updates
  • Seamless integrations with DTC platforms for automated tax and compliance checks
  • Robust reporting and audit-ready filing tools that save significant administrative time

Cons

  • Limited to compliance functions, lacking core wine club features like membership CRM or inventory management
  • Complex setup and interface better suited for enterprises than small wineries
  • High cost may not justify value for low-volume operations

Best For

Mid-to-large wineries and wine clubs with substantial DTC shipping volumes prioritizing regulatory compliance over full club management.

Pricing

Custom pricing based on shipment volume; typically starts at $5,000–$10,000 annually for small operations, scaling up significantly for enterprises.

Conclusion

The 10 wine club software options reviewed showcase a range of strengths, but WineDirect emerges as the top choice, offering a comprehensive DTC platform that integrates management, eCommerce, and CRM. Commerce7 and Vin65 secure the next spots, with Commerce7 excelling in all-in-one sales tools and Vin65 providing tailored solutions, making them strong alternatives for diverse operational needs.

WineDirect logo
Our Top Pick
WineDirect

Take your wine club to the next level—explore WineDirect to leverage its robust features and streamline your business operations for success.