Quick Overview
- 1#1: NetSuite - Cloud-based ERP and CRM platform optimized for wholesale distributors, integrating inventory, order management, and customer relationships.
- 2#2: Salesforce - Leading CRM with CPQ, industry clouds, and customization for wholesale sales pipelines, pricing tiers, and B2B customer management.
- 3#3: Microsoft Dynamics 365 - Integrated CRM and ERP solution tailored for wholesale and distribution, featuring sales automation, inventory tracking, and supply chain tools.
- 4#4: SAP Business One - Scalable ERP/CRM software for small to midsize wholesalers, handling sales orders, inventory, and customer data efficiently.
- 5#5: Acumatica - Cloud ERP platform with robust CRM for distributors, supporting multi-location inventory and wholesale customer portals.
- 6#6: Odoo - Modular open-source CRM and ERP suite ideal for wholesale businesses, with sales, inventory, and purchase management apps.
- 7#7: SYSPRO - ERP system with embedded CRM for wholesale distribution, focusing on supply chain visibility and customer order processing.
- 8#8: Epicor Kinetic - Industry-specific ERP and CRM for wholesalers, offering advanced inventory control and B2B sales automation.
- 9#9: Infor CloudSuite Distribution - Cloud-based ERP/CRM designed for wholesale distributors, emphasizing warehouse management and customer relationship tracking.
- 10#10: Sage X3 - ERP solution with CRM features for mid-market wholesalers, supporting multi-site operations and tiered pricing.
We selected and ranked these tools based on industry-specific features (including inventory and order management), integration strength, usability, and long-term value, ensuring they deliver robust support for wholesale distribution workflows.
Comparison Table
This comparison table simplifies evaluating wholesale CRM software, featuring tools like NetSuite, Salesforce, and Microsoft Dynamics 365, to help you identify the best fit for your business. Readers will learn key features, functionality strengths, and practical suitability for wholesale operations, enabling informed decisions.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | NetSuite Cloud-based ERP and CRM platform optimized for wholesale distributors, integrating inventory, order management, and customer relationships. | enterprise | 9.3/10 | 9.6/10 | 7.4/10 | 8.1/10 |
| 2 | Salesforce Leading CRM with CPQ, industry clouds, and customization for wholesale sales pipelines, pricing tiers, and B2B customer management. | enterprise | 9.2/10 | 9.6/10 | 7.4/10 | 8.1/10 |
| 3 | Microsoft Dynamics 365 Integrated CRM and ERP solution tailored for wholesale and distribution, featuring sales automation, inventory tracking, and supply chain tools. | enterprise | 8.7/10 | 9.3/10 | 7.4/10 | 8.1/10 |
| 4 | SAP Business One Scalable ERP/CRM software for small to midsize wholesalers, handling sales orders, inventory, and customer data efficiently. | enterprise | 8.1/10 | 8.7/10 | 6.9/10 | 7.4/10 |
| 5 | Acumatica Cloud ERP platform with robust CRM for distributors, supporting multi-location inventory and wholesale customer portals. | enterprise | 8.4/10 | 9.1/10 | 7.6/10 | 8.2/10 |
| 6 | Odoo Modular open-source CRM and ERP suite ideal for wholesale businesses, with sales, inventory, and purchase management apps. | enterprise | 8.2/10 | 9.1/10 | 6.8/10 | 8.7/10 |
| 7 | SYSPRO ERP system with embedded CRM for wholesale distribution, focusing on supply chain visibility and customer order processing. | enterprise | 8.1/10 | 8.7/10 | 7.2/10 | 7.8/10 |
| 8 | Epicor Kinetic Industry-specific ERP and CRM for wholesalers, offering advanced inventory control and B2B sales automation. | enterprise | 8.2/10 | 9.1/10 | 7.0/10 | 7.8/10 |
| 9 | Infor CloudSuite Distribution Cloud-based ERP/CRM designed for wholesale distributors, emphasizing warehouse management and customer relationship tracking. | enterprise | 8.2/10 | 8.8/10 | 7.5/10 | 7.8/10 |
| 10 | Sage X3 ERP solution with CRM features for mid-market wholesalers, supporting multi-site operations and tiered pricing. | enterprise | 7.2/10 | 8.1/10 | 6.5/10 | 6.8/10 |
Cloud-based ERP and CRM platform optimized for wholesale distributors, integrating inventory, order management, and customer relationships.
Leading CRM with CPQ, industry clouds, and customization for wholesale sales pipelines, pricing tiers, and B2B customer management.
Integrated CRM and ERP solution tailored for wholesale and distribution, featuring sales automation, inventory tracking, and supply chain tools.
Scalable ERP/CRM software for small to midsize wholesalers, handling sales orders, inventory, and customer data efficiently.
Cloud ERP platform with robust CRM for distributors, supporting multi-location inventory and wholesale customer portals.
Modular open-source CRM and ERP suite ideal for wholesale businesses, with sales, inventory, and purchase management apps.
ERP system with embedded CRM for wholesale distribution, focusing on supply chain visibility and customer order processing.
Industry-specific ERP and CRM for wholesalers, offering advanced inventory control and B2B sales automation.
Cloud-based ERP/CRM designed for wholesale distributors, emphasizing warehouse management and customer relationship tracking.
ERP solution with CRM features for mid-market wholesalers, supporting multi-site operations and tiered pricing.
NetSuite
enterpriseCloud-based ERP and CRM platform optimized for wholesale distributors, integrating inventory, order management, and customer relationships.
SuiteSuccess for Wholesale Distribution, a pre-configured industry template that accelerates deployment with tailored CRM, order management, and inventory optimization.
NetSuite is a comprehensive cloud-based ERP platform with integrated CRM capabilities designed for wholesale businesses, streamlining customer interactions, sales orders, inventory management, and financials in a single system. It excels in B2B wholesale environments by automating quotes, pricing tiers, order fulfillment, and demand forecasting while providing real-time visibility across the supply chain. As Oracle's flagship solution, it supports scalability for growing distributors with advanced customization and AI-driven insights.
Pros
- Seamless integration of CRM with ERP modules for end-to-end wholesale operations
- Robust scalability and customization for complex B2B workflows
- Advanced analytics, AI forecasting, and multi-location inventory support
Cons
- High implementation costs and complexity requiring expert consultants
- Steep learning curve for non-technical users
- Premium pricing not ideal for small wholesalers
Best For
Enterprise-level wholesale distributors and mid-market B2B suppliers needing a unified CRM-ERP platform for high-volume operations.
Pricing
Custom quote-based pricing starting at ~$1,000/month base plus $99+ per user/module; annual contracts with implementation fees often exceeding $50K.
Salesforce
enterpriseLeading CRM with CPQ, industry clouds, and customization for wholesale sales pipelines, pricing tiers, and B2B customer management.
AppExchange ecosystem for thousands of pre-built wholesale-specific apps and integrations
Salesforce is a leading cloud-based CRM platform that excels in managing wholesale operations through customizable sales pipelines, inventory tracking, and customer relationship management tailored for B2B environments. It integrates seamlessly with ERP systems and supply chain tools, enabling wholesalers to handle complex pricing, bulk orders, and distributor networks efficiently. With its AppExchange marketplace, users can extend functionality for wholesale-specific needs like advanced forecasting and territory management.
Pros
- Highly scalable for enterprise-level wholesale operations
- Extensive customization and AppExchange integrations
- Powerful AI-driven insights via Einstein for sales forecasting
Cons
- Steep learning curve and complex initial setup
- High cost, especially for smaller wholesalers
- Ongoing subscription fees can add up quickly
Best For
Large-scale wholesale distributors and enterprises needing robust, customizable CRM with deep integrations for complex B2B sales cycles.
Pricing
Starts at $25/user/month for Essentials, up to $300+/user/month for Unlimited; enterprise plans are custom-priced with add-ons.
Microsoft Dynamics 365
enterpriseIntegrated CRM and ERP solution tailored for wholesale and distribution, featuring sales automation, inventory tracking, and supply chain tools.
Unified CRM-ERP platform with AI Copilot for real-time supply chain optimization and predictive demand forecasting
Microsoft Dynamics 365 is a cloud-based suite of intelligent business applications that combines CRM and ERP functionalities, enabling wholesale businesses to manage sales, customer relationships, inventory, orders, and supply chain operations seamlessly. It offers modular apps like Sales, Customer Service, Supply Chain Management, and Finance, all powered by AI-driven insights via Copilot and integrated analytics. For wholesalers, it excels in handling complex pricing, bulk order processing, vendor management, and demand forecasting to streamline distribution processes.
Pros
- Deep integration with Microsoft ecosystem (Office 365, Power BI, Teams) for enhanced productivity
- Highly customizable via Power Platform with low-code tools for wholesale-specific workflows
- AI-powered features like predictive inventory and automated order fulfillment
Cons
- Steep learning curve requiring training and expertise for full utilization
- High licensing costs that scale with modules and users
- Overly complex for smaller wholesale operations without dedicated IT support
Best For
Enterprise-level wholesale distributors needing scalable, integrated CRM-ERP with advanced analytics and Microsoft compatibility.
Pricing
Starts at $65/user/month for core CRM apps; full wholesale ERP suites (e.g., Supply Chain Management) range from $180-$210/user/month, plus implementation fees.
SAP Business One
enterpriseScalable ERP/CRM software for small to midsize wholesalers, handling sales orders, inventory, and customer data efficiently.
Fully integrated MRP and inventory management tied directly to CRM for real-time wholesale order fulfillment and demand forecasting
SAP Business One is an integrated ERP platform with robust CRM functionalities designed for small and medium-sized businesses, including wholesalers managing customer relationships, sales orders, inventory, and supply chain operations. It provides tools for lead management, opportunity tracking, quote generation, and customer service within a unified system that also handles financials and procurement. This makes it suitable for wholesale CRM by enabling tiered pricing, bulk order processing, and real-time inventory visibility.
Pros
- Comprehensive integration of CRM with ERP modules for seamless wholesale operations like inventory and order management
- Scalable customization and strong reporting for B2B wholesale customer segmentation
- Reliable mobile access and partner portals for efficient field sales and customer self-service
Cons
- Steep learning curve and complex setup requiring professional implementation
- High upfront and ongoing costs, especially for smaller wholesalers
- Less intuitive interface compared to dedicated CRM tools, with slower customization
Best For
Mid-sized wholesale distributors needing an all-in-one ERP-CRM solution for managing complex supply chains and customer relationships.
Pricing
Perpetual license starts at ~$3,000 per user plus annual maintenance (~20%), or cloud subscription from $100-200/user/month; significant implementation fees ($10K+).
Acumatica
enterpriseCloud ERP platform with robust CRM for distributors, supporting multi-location inventory and wholesale customer portals.
Distribution Management module with multi-warehouse inventory, automated replenishment, and lot/serial tracking integrated directly with CRM
Acumatica is a cloud-based ERP platform with robust CRM and distribution management modules tailored for wholesale businesses, enabling integrated customer relationship management, sales order processing, inventory control, and financials. It supports complex wholesale operations like multi-warehouse management, purchasing, and fulfillment from a single system. Highly customizable without coding, it scales with business growth through resource-based licensing.
Pros
- Seamless integration of CRM with ERP and distribution tools
- Unlimited users with resource-based scalability
- Advanced customization and automation capabilities
Cons
- Steep learning curve for setup and configuration
- Higher pricing suitable for mid-market, not small businesses
- Overly complex for users needing only basic CRM
Best For
Mid-sized wholesale distributors seeking a comprehensive ERP-CRM solution for end-to-end operations including inventory and order management.
Pricing
Subscription-based on resources/modules (not users); starts at ~$1,000/month for basic editions, custom quotes for full wholesale setups up to $5,000+.
Odoo
enterpriseModular open-source CRM and ERP suite ideal for wholesale businesses, with sales, inventory, and purchase management apps.
Modular open-source architecture enabling unlimited app extensions and custom wholesale-specific automations without vendor lock-in
Odoo is a versatile open-source ERP platform with a robust CRM module designed for wholesale businesses, integrating customer management, sales orders, inventory tracking, and procurement in one system. It supports wholesalers by handling bulk quoting, multi-tier pricing, supplier portals, and automated order fulfillment workflows. The modular architecture allows seamless scaling from small distributors to large operations with custom apps and reporting.
Pros
- Comprehensive integration of CRM with inventory, purchasing, and accounting for end-to-end wholesale management
- Highly customizable modules and open-source flexibility for tailored workflows
- Advanced pricelists, lot tracking, and multi-warehouse support ideal for bulk operations
Cons
- Steep learning curve due to extensive features and configuration options
- Performance can lag with large datasets without proper hosting
- Key enterprise features like advanced reporting require paid upgrade
Best For
Mid-sized wholesalers seeking a scalable, all-in-one CRM-ERP solution with deep customization for complex supply chains.
Pricing
Free Community edition (self-hosted); Enterprise SaaS from $25/user/month (billed annually) with all apps included.
SYSPRO
enterpriseERP system with embedded CRM for wholesale distribution, focusing on supply chain visibility and customer order processing.
Advanced inventory management with lot/serial traceability and multi-warehouse support directly integrated into CRM workflows
SYSPRO is a robust ERP platform with integrated CRM functionalities tailored for wholesale distributors, manufacturers, and supply chain operations. It enables comprehensive customer management, sales order processing, inventory tracking, and demand forecasting within a unified system. While not a standalone CRM, its wholesale-specific tools like lot traceability and multi-location inventory make it powerful for complex distribution environments.
Pros
- Deep integration with ERP modules for seamless wholesale operations
- Highly customizable for industry-specific needs like lot and serial tracking
- Strong reporting and analytics for customer and sales insights
Cons
- Steep learning curve due to its comprehensive ERP nature
- Complex implementation requiring professional services
- Higher cost unsuitable for small wholesalers
Best For
Mid-to-large wholesale distributors seeking an integrated ERP-CRM solution for end-to-end operations rather than a lightweight CRM.
Pricing
Quote-based pricing; typically $4,000-$10,000+ per month for cloud/SaaS depending on users, modules, and deployment scale.
Epicor Kinetic
enterpriseIndustry-specific ERP and CRM for wholesalers, offering advanced inventory control and B2B sales automation.
Real-time synchronization between CRM, inventory, and warehouse management for seamless wholesale order fulfillment
Epicor Kinetic is a cloud-based ERP platform with integrated CRM capabilities designed for wholesale and distribution businesses. It streamlines customer relationship management, sales automation, order processing, and inventory control within a single system. The software excels in providing real-time visibility across the supply chain, enabling wholesalers to optimize pricing, promotions, and customer interactions while supporting multi-location operations.
Pros
- Comprehensive ERP-CRM integration for end-to-end wholesale operations
- Advanced analytics and reporting tailored for distribution insights
- Scalable for mid-market to enterprise wholesalers with multi-site support
Cons
- Steep learning curve and complex initial setup
- Higher pricing compared to standalone CRM solutions
- Customization requires technical expertise or partners
Best For
Mid-sized wholesale distributors needing integrated CRM with robust inventory, supply chain, and financial management.
Pricing
Quote-based pricing, typically starting at $175/user/month for core modules, scaling with users, add-ons, and implementation services.
Infor CloudSuite Distribution
enterpriseCloud-based ERP/CRM designed for wholesale distributors, emphasizing warehouse management and customer relationship tracking.
Pre-built industry templates for rapid deployment of wholesale-specific CRM and distribution workflows
Infor CloudSuite Distribution is a comprehensive cloud-based ERP platform with integrated CRM capabilities tailored for wholesale distributors. It streamlines customer relationship management, sales order processing, pricing, and promotions in B2B environments. The solution connects CRM seamlessly with inventory, warehouse management, and supply chain functions for end-to-end visibility.
Pros
- Industry-specific CRM tools for wholesale pricing and promotions
- Seamless integration with full ERP suite including inventory and WMS
- Scalable cloud architecture with AI-driven insights via Infor Coleman
Cons
- Steep learning curve and complex setup for non-experts
- High implementation costs and customization requirements
- Pricing lacks transparency, often enterprise-level only
Best For
Mid-to-large wholesale distributors needing robust, integrated CRM within a full ERP ecosystem.
Pricing
Subscription-based with custom quotes; typically $200-$500+ per user/month depending on modules and scale.
Sage X3
enterpriseERP solution with CRM features for mid-market wholesalers, supporting multi-site operations and tiered pricing.
Multi-entity management with real-time inter-company transactions and consolidated reporting
Sage X3 is a comprehensive ERP platform with integrated CRM capabilities tailored for wholesale and distribution businesses, enabling efficient management of customer relationships, sales orders, and inventory. It supports end-to-end processes from lead tracking and quoting to order fulfillment and invoicing, all within a scalable, multi-site architecture. The software excels in providing real-time insights through advanced reporting and analytics, making it suitable for complex wholesale operations.
Pros
- Seamless ERP-CRM integration for wholesale workflows
- Scalable for multi-site and international operations
- Powerful inventory and supply chain management
Cons
- Steep learning curve and complex setup
- High implementation and customization costs
- Overkill for small businesses needing basic CRM
Best For
Mid-sized to large wholesale distributors requiring integrated ERP and CRM for complex supply chain operations.
Pricing
Quote-based; typically starts at $10,000+ annually for basic setups, scaling with users, modules, and customizations.
Conclusion
Each tool in the review addresses the needs of wholesale businesses, but NetSuite leads as the top choice, with its optimized ERP and CRM integration for distributors. Salesforce and Microsoft Dynamics 365 stand out as strong alternatives, offering robust customization and seamless ecosystem integration, respectively.
Take the next step in streamlining your wholesale operations—explore NetSuite to leverage its integrated tools and elevate your customer relationship and order management efficiency.
Tools Reviewed
All tools were independently evaluated for this comparison