Quick Overview
- 1#1: EveryMatrix - Provides OddsMatrix, a top-tier white-label sportsbook platform with 400+ sports, real-time odds, and full backend management.
- 2#2: Kambi - Delivers a premium white-label sportsbook solution with proven scalability, used by leading global operators.
- 3#3: SoftSwiss - Offers a versatile white-label Sportsbook platform integrated with multiple odds providers and payment gateways.
- 4#4: BetConstruct - Supplies feature-packed white-label betting software with advanced risk management and customizable interfaces.
- 5#5: Digitain - Provides high-performance white-label sportsbook software supporting 130+ currencies and extensive markets.
- 6#6: Altenar - Offers a modern white-label sportsbook with superior trading tools, automation, and player-friendly UI.
- 7#7: BtoBet - Delivers omnichannel white-label sports betting platform with gamification and CRM integration.
- 8#8: NSoft - Provides complete white-label betting solutions including live betting, virtual sports, and lottery.
- 9#9: UpGaming - Offers LuisBet white-label sportsbook with fast deployment, multi-language support, and API flexibility.
- 10#10: GammaStack - Supplies customizable white-label sportsbook software with competitive pricing and quick turnaround.
We evaluated tools based on technical excellence (e.g., sports markets, real-time odds), scalability, ease of deployment, and value, ensuring they balance feature richness, performance, and operational flexibility to deliver long-term success.
Comparison Table
White label sportsbook software simplifies launching a functional betting platform, and this table breaks down top providers like EveryMatrix, Kambi, SoftSwiss, BetConstruct, Digitain, and more. Readers will learn how each tool varies in key features, integrations, user experience, and scalability to guide informed platform decisions.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | EveryMatrix Provides OddsMatrix, a top-tier white-label sportsbook platform with 400+ sports, real-time odds, and full backend management. | enterprise | 9.8/10 | 9.9/10 | 9.4/10 | 9.6/10 |
| 2 | Kambi Delivers a premium white-label sportsbook solution with proven scalability, used by leading global operators. | enterprise | 9.1/10 | 9.5/10 | 8.4/10 | 8.2/10 |
| 3 | SoftSwiss Offers a versatile white-label Sportsbook platform integrated with multiple odds providers and payment gateways. | enterprise | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 4 | BetConstruct Supplies feature-packed white-label betting software with advanced risk management and customizable interfaces. | enterprise | 8.7/10 | 9.2/10 | 8.4/10 | 8.5/10 |
| 5 | Digitain Provides high-performance white-label sportsbook software supporting 130+ currencies and extensive markets. | enterprise | 8.3/10 | 8.7/10 | 8.0/10 | 7.9/10 |
| 6 | Altenar Offers a modern white-label sportsbook with superior trading tools, automation, and player-friendly UI. | enterprise | 8.7/10 | 9.2/10 | 8.0/10 | 8.5/10 |
| 7 | BtoBet Delivers omnichannel white-label sports betting platform with gamification and CRM integration. | enterprise | 8.0/10 | 8.5/10 | 7.8/10 | 7.5/10 |
| 8 | NSoft Provides complete white-label betting solutions including live betting, virtual sports, and lottery. | enterprise | 8.1/10 | 8.5/10 | 7.8/10 | 8.0/10 |
| 9 | UpGaming Offers LuisBet white-label sportsbook with fast deployment, multi-language support, and API flexibility. | enterprise | 7.6/10 | 8.1/10 | 7.4/10 | 7.5/10 |
| 10 | GammaStack Supplies customizable white-label sportsbook software with competitive pricing and quick turnaround. | enterprise | 7.8/10 | 8.2/10 | 7.5/10 | 7.6/10 |
Provides OddsMatrix, a top-tier white-label sportsbook platform with 400+ sports, real-time odds, and full backend management.
Delivers a premium white-label sportsbook solution with proven scalability, used by leading global operators.
Offers a versatile white-label Sportsbook platform integrated with multiple odds providers and payment gateways.
Supplies feature-packed white-label betting software with advanced risk management and customizable interfaces.
Provides high-performance white-label sportsbook software supporting 130+ currencies and extensive markets.
Offers a modern white-label sportsbook with superior trading tools, automation, and player-friendly UI.
Delivers omnichannel white-label sports betting platform with gamification and CRM integration.
Provides complete white-label betting solutions including live betting, virtual sports, and lottery.
Offers LuisBet white-label sportsbook with fast deployment, multi-language support, and API flexibility.
Supplies customizable white-label sportsbook software with competitive pricing and quick turnaround.
EveryMatrix
enterpriseProvides OddsMatrix, a top-tier white-label sportsbook platform with 400+ sports, real-time odds, and full backend management.
AI-enhanced OddsMatrix trading engine delivering sub-second odds updates and 20% higher margins through proprietary liquidity aggregation
EveryMatrix's OddsMatrix is a leading white-label sportsbook software solution that enables operators to launch fully branded sports betting platforms with minimal development time. It offers comprehensive coverage of over 40 sports, 35,000+ monthly events, and 100,000+ pre-match and live betting markets powered by in-house traders and AI-driven odds compilation. The platform includes player account management, risk tools, payment integrations, and compliance features for seamless global operations.
Pros
- Extensive market depth with 100,000+ betting options across 40+ sports and ultra-fast live odds updates
- Advanced risk management, automated trading, and AI-powered personalization for high margins
- Quick deployment (under 3 months) with full white-label branding, CMS, and 200+ third-party integrations
Cons
- Premium pricing may be steep for startups or low-volume operators
- Customization requires technical expertise despite intuitive backend
- Geographic restrictions tied to licensing in some emerging markets
Best For
Established iGaming operators seeking a scalable, high-performance white-label sportsbook with global reach and top-tier trading capabilities.
Pricing
Custom pricing via revenue share (10-30%) or fixed fees; setup from €50,000+, monthly from €10,000+ based on volume and features.
Kambi
enterpriseDelivers a premium white-label sportsbook solution with proven scalability, used by leading global operators.
In-house trading team delivering proprietary, sharp odds and automated risk management across global markets
Kambi offers a premium white-label sportsbook platform designed for operators seeking a fully managed, turnkey sports betting solution. It provides end-to-end services including odds compilation by an expert trading team, risk management, extensive pre-match and live betting markets across 3,000+ events weekly, and seamless integration with casino and payments. The platform emphasizes scalability, regulatory compliance, and high-performance UI/UX for global operators.
Pros
- Industry-leading odds trading and risk management by in-house experts
- Broad sports coverage with 80,000+ monthly events and advanced live betting
- Proven scalability and reliability for high-volume operators
Cons
- High revenue share pricing limits accessibility for smaller operators
- Customization options are more limited than fully bespoke solutions
- Integration can take 3-6 months for complex setups
Best For
Mid-to-large scale operators looking for a battle-tested, managed sportsbook with top-tier odds without investing in their own trading team.
Pricing
Revenue share model (typically 20-35% of NGR), customized based on expected volume and jurisdiction; no upfront fees but high minimum commitments.
SoftSwiss
enterpriseOffers a versatile white-label Sportsbook platform integrated with multiple odds providers and payment gateways.
Unified platform aggregator that seamlessly combines sportsbook, casino, and live games under one backend
SoftSwiss offers a comprehensive white-label sportsbook solution that allows operators to quickly launch a fully branded sports betting platform powered by integrations with top odds providers like Betradar and SBTech. The platform includes a modern front-end interface, robust back-office tools for risk management, player analytics, and payment processing across multiple currencies and methods. It supports live betting, virtual sports, and esports, with licensing assistance and 24/7 support for global scalability.
Pros
- Seamless integrations with leading odds providers and payment gateways
- Comprehensive back-office with advanced reporting and risk management tools
- Quick deployment (as fast as 6 weeks) and multi-jurisdictional licensing support
Cons
- Custom pricing can be premium for smaller operators
- Some customization requires additional development
- Heavy reliance on third-party odds feeds limits proprietary data options
Best For
Mid-sized to large iGaming operators seeking a scalable, feature-rich white-label sportsbook with integrated casino capabilities.
Pricing
Custom quotes starting at €40,000-€100,000 setup fee plus 15-25% revenue share, depending on scale and customizations.
BetConstruct
enterpriseSupplies feature-packed white-label betting software with advanced risk management and customizable interfaces.
FusionOdds platform delivering proprietary odds across 1,000+ markets per event with real-time adjustments.
BetConstruct offers a comprehensive white-label sportsbook solution that allows operators to launch a fully branded online betting platform with minimal development time. It features extensive pre-match and live betting coverage across 60+ sports, advanced risk management tools, player account management, and seamless integrations for payments and affiliate systems. The platform supports multi-language, multi-currency operations and includes mobile-optimized interfaces for global scalability.
Pros
- Vast sports coverage with 60+ sports and 600,000+ annual events
- Robust risk management and automated trading tools
- Quick deployment with full white-label customization
Cons
- Pricing lacks transparency and requires custom quotes
- Complex backend may overwhelm smaller operators
- Limited free trial or demo access
Best For
Mid-to-large scale operators seeking a scalable, feature-rich platform for international sports betting expansion.
Pricing
Custom revenue share (15-30%) or fixed monthly fees starting from €10,000+; requires direct contact for quotes.
Digitain
enterpriseProvides high-performance white-label sportsbook software supporting 130+ currencies and extensive markets.
Active Risk Management (ARM) for real-time automated bet limits, player profiling, and fraud detection
Digitain provides a comprehensive white-label sportsbook solution powered by its WINNER platform, enabling operators to launch fully branded betting sites with extensive pre-match and live event coverage across over 120 sports. The software includes advanced risk management tools, player CRM, payment integrations, and customizable front-ends for quick market entry. It supports high-volume betting with real-time odds feeds and automation features, ideal for scaling operations efficiently.
Pros
- Extensive coverage of 10,000+ monthly events and 120+ sports
- Active Risk Management (ARM) for automated bet monitoring
- Rapid deployment within weeks with full customization
Cons
- Pricing lacks transparency until custom quotes
- Stronger focus on European markets than global
- Backend requires some technical oversight for optimizations
Best For
Mid-tier operators needing a reliable, scalable white-label platform with robust risk tools and broad sports coverage.
Pricing
Custom revenue share (10-25% of NGR) plus setup fees from €20,000-€50,000 and monthly retainers €5,000+ based on volume.
Altenar
enterpriseOffers a modern white-label sportsbook with superior trading tools, automation, and player-friendly UI.
In-house professional trading team providing fully managed odds compilation and risk management
Altenar offers a comprehensive white-label sportsbook platform that allows operators to launch fully branded sports betting sites with minimal development time. It provides extensive coverage of over 70 sports, thousands of daily events, and advanced live betting capabilities supported by a professional trading team. The solution includes risk management tools, customizable UI/UX, and integrations for payments, CMS, and affiliate systems, ensuring scalability and regulatory compliance.
Pros
- Extensive sports coverage with 70+ sports and deep market depth
- Fully managed trading desk and advanced risk management
- Highly customizable white-label interface with quick launch times
Cons
- Custom pricing can be steep for smaller operators
- Requires technical expertise for advanced customizations
- Less brand recognition compared to top-tier competitors
Best For
Mid-to-large scale operators seeking a reliable, feature-rich white-label sportsbook with expert trading support.
Pricing
Custom pricing via revenue share (typically 10-20%), fixed fees, or hybrid models; not publicly listed—contact for quote.
BtoBet
enterpriseDelivers omnichannel white-label sports betting platform with gamification and CRM integration.
Neuron 3 platform's ultra-fast betting engine handling up to 1,000 bets per second with AI-driven personalization
BtoBet provides a comprehensive white-label sportsbook and iGaming platform, enabling operators to launch fully customized betting sites with sports betting, casino games, live dealer options, and affiliate management. The Neuron 3 platform powers high-performance betting with coverage of over 80 sports, 150,000+ monthly events, and advanced risk management tools. It supports seamless integrations for payments, KYC, and CRM, targeting global markets with multi-language and multi-currency capabilities.
Pros
- Extensive sports coverage with 80+ sports and fast live betting engine
- Fully customizable white-label solution with API flexibility
- Integrated back-office tools for risk management and player retention
Cons
- Pricing lacks public transparency and can be high for smaller operators
- Customer support response times vary based on user reports
- Steeper learning curve for advanced customizations
Best For
Established iGaming operators expanding into international markets seeking a scalable, all-in-one platform.
Pricing
Custom quotes via revenue share (15-30%) or fixed fees starting around €20,000-€50,000/month depending on features and volume.
NSoft
enterpriseProvides complete white-label betting solutions including live betting, virtual sports, and lottery.
Proprietary virtual sports engine with high-frequency events and realistic simulations
NSoft offers a robust white-label sportsbook software solution that enables operators to quickly launch branded online betting platforms with pre-match, live betting, and virtual sports capabilities. The platform includes comprehensive back-office tools for risk management, player account handling, and reporting, all powered by proprietary odds feeds and customizable UI. It supports multi-currency, multi-language operations, making it suitable for international expansion with a focus on scalability and security.
Pros
- Extensive coverage of 30+ sports with live betting and cash-out features
- Strong proprietary virtual sports and skill games portfolio
- Integrated risk management and back-office tools for efficient operations
Cons
- Limited integrations with third-party payment providers and content aggregators
- Primarily geared towards European markets with less global customization options
- Setup and branding process requires technical expertise
Best For
Mid-sized igaming operators seeking a reliable turnkey platform with emphasis on virtual sports and live betting.
Pricing
Custom revenue share (20-35%) or fixed monthly fees starting at €10,000, depending on platform scale and features.
UpGaming
enterpriseOffers LuisBet white-label sportsbook with fast deployment, multi-language support, and API flexibility.
High-performance odds feed with sub-second live updates and proprietary risk management algorithms
UpGaming provides a comprehensive white-label sportsbook software solution that allows operators to launch a fully branded sports betting platform with minimal setup time. It supports over 30 sports, 100,000+ pre-match events annually, and 50,000+ live events, featuring advanced odds management, risk tools, and multi-currency/language support. The platform integrates with numerous payment gateways, including crypto, and offers mobile optimization for a seamless user experience.
Pros
- Extensive sports coverage with high-volume live betting options
- Quick deployment and full white-label customization
- Robust payment integrations including cryptocurrencies
Cons
- Limited transparency on pricing and contract terms
- Fewer advanced AI-driven personalization features compared to top competitors
- Smaller ecosystem of third-party integrations
Best For
Mid-sized operators or startups seeking a reliable, fast-launch white-label sportsbook for international markets without heavy development costs.
Pricing
Custom quotes; typically €15,000-€50,000 setup fee + 15-25% revenue share, depending on scale and customizations.
GammaStack
enterpriseSupplies customizable white-label sportsbook software with competitive pricing and quick turnaround.
Integrated multi-provider odds aggregator for real-time, competitive pricing across global markets
GammaStack's White Label Sportsbook Software offers a turnkey platform for sports betting operators, enabling quick market entry with customizable branding and backend management. It supports live betting, real-time odds feeds from multiple providers, risk management tools, and integration with payment gateways including cryptocurrencies. The solution covers over 30 sports and includes mobile-responsive design for seamless user experience across devices.
Pros
- Rapid deployment within weeks
- Extensive sports and markets coverage
- Strong risk management and anti-fraud tools
Cons
- Pricing lacks public transparency
- Customization can require developer input
- Fewer advanced AI-driven analytics compared to top competitors
Best For
Small to mid-sized operators launching a branded sportsbook without in-house development expertise.
Pricing
Custom pricing; typically $15,000-$50,000 setup fee plus monthly licensing ($5,000+) and revenue share (10-20%).
Conclusion
The roundup of top white-label sportsbook tools highlights EveryMatrix as the clear front-runner, boasting a comprehensive platform with extensive sports coverage and robust backend management. Kambi and SoftSwiss stand out as strong alternatives, offering scalability and seamless integration, respectively, to suit varied operational priorities. Collectively, these solutions demonstrate the pinnacle of what a top-tier white-label sportsbook can achieve.
Take the first step toward a standout sports betting platform—explore EveryMatrix's OddsMatrix to unlock industry-leading features and set your venture up for success.
Tools Reviewed
All tools were independently evaluated for this comparison