Quick Overview
- 1#1: SE Ranking - All-in-one SEO platform with fully customizable white-label dashboards, rank tracking, site audits, and client reports for agencies.
- 2#2: AgencyAnalytics - White-label reporting and analytics platform integrating SEO, PPC, and social data into branded client dashboards.
- 3#3: SEMrush - Powerful SEO toolkit with white-label reports, project management, and agency growth features for reselling services.
- 4#4: Ahrefs - Advanced SEO toolset featuring white-label branded reports, site explorer, and backlink analysis for agencies.
- 5#5: BrightLocal - Local SEO software providing white-label citation building, review management, and rank tracking reports.
- 6#6: Serpstat - Affordable all-in-one SEO platform with white-label reports, keyword research, and competitor analysis tools.
- 7#7: Raven Tools - SEO and digital marketing suite offering white-label link building, rank tracking, and automated reporting.
- 8#8: AccuRanker - Fastest rank tracker with white-label client portals, local tracking, and customizable SEO reports.
- 9#9: SEO PowerSuite - Desktop-based SEO toolkit with white-label report generation for audits, ranks, and backlinks.
- 10#10: SEOmonitor - Competitor SERP tracking platform with white-label dashboards and performance insights for agencies.
We ranked tools based on customization capabilities, performance accuracy, integration ease, and overall value, prioritizing those that balance power, flexibility, and affordability to meet evolving agency needs.
Comparison Table
Discover a comprehensive comparison of leading white label SEO software tools, featuring SE Ranking, AgencyAnalytics, SEMrush, Ahrefs, BrightLocal, and more, to evaluate options for your agency. This table outlines key features, pricing models, and unique strengths, providing clear insights to help you choose the right fit for your needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | SE Ranking All-in-one SEO platform with fully customizable white-label dashboards, rank tracking, site audits, and client reports for agencies. | specialized | 9.7/10 | 9.8/10 | 9.5/10 | 9.6/10 |
| 2 | AgencyAnalytics White-label reporting and analytics platform integrating SEO, PPC, and social data into branded client dashboards. | enterprise | 9.2/10 | 9.5/10 | 8.8/10 | 9.0/10 |
| 3 | SEMrush Powerful SEO toolkit with white-label reports, project management, and agency growth features for reselling services. | enterprise | 8.4/10 | 9.3/10 | 7.8/10 | 7.6/10 |
| 4 | Ahrefs Advanced SEO toolset featuring white-label branded reports, site explorer, and backlink analysis for agencies. | enterprise | 7.8/10 | 9.2/10 | 8.1/10 | 6.9/10 |
| 5 | BrightLocal Local SEO software providing white-label citation building, review management, and rank tracking reports. | specialized | 8.3/10 | 8.7/10 | 8.2/10 | 7.9/10 |
| 6 | Serpstat Affordable all-in-one SEO platform with white-label reports, keyword research, and competitor analysis tools. | specialized | 8.3/10 | 8.5/10 | 7.9/10 | 9.1/10 |
| 7 | Raven Tools SEO and digital marketing suite offering white-label link building, rank tracking, and automated reporting. | specialized | 8.0/10 | 8.5/10 | 7.5/10 | 7.8/10 |
| 8 | AccuRanker Fastest rank tracker with white-label client portals, local tracking, and customizable SEO reports. | specialized | 8.4/10 | 9.1/10 | 9.0/10 | 7.7/10 |
| 9 | SEO PowerSuite Desktop-based SEO toolkit with white-label report generation for audits, ranks, and backlinks. | specialized | 8.2/10 | 9.0/10 | 7.5/10 | 8.5/10 |
| 10 | SEOmonitor Competitor SERP tracking platform with white-label dashboards and performance insights for agencies. | specialized | 8.4/10 | 8.7/10 | 8.5/10 | 8.0/10 |
All-in-one SEO platform with fully customizable white-label dashboards, rank tracking, site audits, and client reports for agencies.
White-label reporting and analytics platform integrating SEO, PPC, and social data into branded client dashboards.
Powerful SEO toolkit with white-label reports, project management, and agency growth features for reselling services.
Advanced SEO toolset featuring white-label branded reports, site explorer, and backlink analysis for agencies.
Local SEO software providing white-label citation building, review management, and rank tracking reports.
Affordable all-in-one SEO platform with white-label reports, keyword research, and competitor analysis tools.
SEO and digital marketing suite offering white-label link building, rank tracking, and automated reporting.
Fastest rank tracker with white-label client portals, local tracking, and customizable SEO reports.
Desktop-based SEO toolkit with white-label report generation for audits, ranks, and backlinks.
Competitor SERP tracking platform with white-label dashboards and performance insights for agencies.
SE Ranking
specializedAll-in-one SEO platform with fully customizable white-label dashboards, rank tracking, site audits, and client reports for agencies.
Fully customizable white-label client dashboard with your logo, domain, and reports that hides the SE Ranking branding entirely
SE Ranking is a robust all-in-one white-label SEO platform designed for agencies to deliver branded SEO services to clients without revealing the underlying tool. It provides comprehensive features like accurate rank tracking, competitor analysis, technical site audits, backlink monitoring, local SEO tools, and customizable reports. The white-label dashboard allows full rebranding, making it ideal for reselling SEO services seamlessly.
Pros
- Extensive white-label customization including branded dashboards, reports, and domains
- Comprehensive SEO toolkit covering rank tracking, audits, backlinks, and content optimization
- Competitive pricing with scalable agency plans and unlimited client sub-accounts
Cons
- Full white-label features require Business plan ($239/mo) or higher
- Steeper learning curve for mastering all advanced tools
- Fewer third-party integrations than some enterprise competitors
Best For
SEO agencies and resellers seeking a fully rebrandable, all-in-one platform to manage multiple client SEO campaigns efficiently.
Pricing
Essential from $65/mo, Pro $109/mo, Business $239/mo (white-label included), Enterprise custom; annual discounts up to 35%.
AgencyAnalytics
enterpriseWhite-label reporting and analytics platform integrating SEO, PPC, and social data into branded client dashboards.
White-label client portals with fully customizable domains and mobile-responsive dashboards
AgencyAnalytics is a comprehensive white-label SEO and marketing reporting platform tailored for digital agencies, enabling branded client dashboards and automated reports. It provides robust SEO tools including rank tracking, keyword research, backlink monitoring, competitor analysis, and integrations with over 80 tools like Google Analytics and Search Console. Agencies can customize everything from domains to report templates, streamlining client communication and performance showcasing.
Pros
- Fully customizable white-label dashboards and reports with your branding and domain
- Extensive integrations (80+) for holistic SEO and marketing data aggregation
- Automated scheduling and client portals for effortless reporting
Cons
- Pricing scales quickly with additional campaigns and users, potentially costly for small agencies
- Advanced customization requires some learning curve
- Lacks built-in content optimization or on-page SEO auditing tools
Best For
Mid-sized digital agencies needing professional, branded SEO reporting to impress and retain clients.
Pricing
Starts at $59/month (Starter, 10 campaigns), up to $399+/month (Enterprise, unlimited); billed annually with discounts.
SEMrush
enterprisePowerful SEO toolkit with white-label reports, project management, and agency growth features for reselling services.
Advanced white-label Report Builder for creating fully branded, interactive PDF and web reports
SEMrush is an all-in-one digital marketing platform renowned for its SEO capabilities, offering white-label reporting and agency tools that allow resellers to brand reports and dashboards as their own. It excels in keyword research, competitor analysis, site audits, backlink tracking, and content optimization, making it a powerhouse for agencies managing multiple clients. While not a fully embeddable white-label solution, its robust data and customizable outputs enable agencies to deliver professional SEO services under their own branding.
Pros
- Comprehensive SEO toolkit with 50+ tools for keyword, competitor, and technical analysis
- White-label PDF reports and shareable branded dashboards for client delivery
- Multi-client project management and API access for seamless agency workflows
Cons
- High cost, especially for agency-scale usage and full white-label features
- Steep learning curve due to the platform's depth and complexity
- Not fully white-label; client logins and some interfaces retain SEMrush branding
Best For
Mid-to-large SEO agencies needing a feature-rich platform with customizable white-label reports to scale client services.
Pricing
Pro plan starts at $139.95/month; Guru at $249.95, Business at $499.95; custom agency/enterprise pricing with enhanced white-label options available.
Ahrefs
enterpriseAdvanced SEO toolset featuring white-label branded reports, site explorer, and backlink analysis for agencies.
Massive proprietary backlink index powering unmatched competitor analysis
Ahrefs is a powerhouse SEO toolkit offering unparalleled backlink analysis, keyword research, site audits, and rank tracking, making it a go-to for data-driven SEO strategies. For white-label use, it provides customizable PDF reports and robust API access, allowing agencies to rebrand outputs for clients, though it lacks a native white-label dashboard. It's ideal for agencies needing accurate SEO intelligence to fuel resold services without full platform customization.
Pros
- Industry-leading backlink database with 30+ trillion links
- White-label PDF reports for Site Audit and Rank Tracker
- Powerful API for custom integrations and client portals
Cons
- No native white-label dashboard or client sub-accounts
- High pricing limits scalability for smaller agencies
- Limited built-in reporting automation compared to dedicated white-label tools
Best For
Established SEO agencies with developers who can leverage API for custom white-label client reporting.
Pricing
Lite ($99/mo), Standard ($199/mo), Advanced ($399/mo), Enterprise ($999/mo); 2 months free with annual billing.
BrightLocal
specializedLocal SEO software providing white-label citation building, review management, and rank tracking reports.
White-label client portals with custom domains, allowing agencies to present a fully branded experience without exposing BrightLocal.
BrightLocal is a robust SEO platform focused on local search optimization, offering white-label reporting, rank tracking, citation building, review management, and automated audits that agencies can rebrand seamlessly. It enables agencies to manage multiple clients through a centralized dashboard with customizable client portals and PDF reports bearing the agency's logo and domain. While strong in local SEO deliverables, it integrates tools for reputation management and competitor analysis to provide comprehensive white-label services.
Pros
- Highly customizable white-label reports and client dashboards with full branding control
- Excellent local rank tracking across multiple locations and search engines
- Integrated citation builder and review management for streamlined local SEO workflows
Cons
- Limited depth for non-local (e.g., e-commerce or national) SEO strategies
- Pricing increases significantly with the number of locations tracked
- Interface feels dated compared to more modern competitors
Best For
Local SEO agencies managing multi-location clients who prioritize branded reporting and client-facing dashboards.
Pricing
Starts at $29/month for basic single-location tracking; agency plans from $49/month (Lead) to $79+/month (Pro/Enterprise) with white-label features on higher tiers and discounts for volume.
Serpstat
specializedAffordable all-in-one SEO platform with white-label reports, keyword research, and competitor analysis tools.
Fully customizable white-label reports and dashboards with branded PDF exports and client-specific access controls
Serpstat is a comprehensive all-in-one SEO platform offering keyword research, competitor analysis, website audits, rank tracking, and backlink monitoring. Its white-label solution enables agencies to rebrand dashboards, reports, and data exports as their own, with API access for seamless integration. Ideal for SEO professionals scaling client services without heavy development costs.
Pros
- Affordable pricing with robust white-label customization
- Extensive SEO tools including audit and clustering in one platform
- API and scheduled reports for agency automation
Cons
- Interface feels somewhat dated compared to top competitors
- Data accuracy and freshness occasionally lags behind Ahrefs/SEMrush
- Limited advanced integrations and customization depth in white-label
Best For
Mid-sized SEO agencies and freelancers needing cost-effective white-label SEO tools for client reporting and management.
Pricing
Starts at $69/mo (Lite); white-label features in Advanced ($259/mo) and Enterprise ($499/mo) plans, billed annually.
Raven Tools
specializedSEO and digital marketing suite offering white-label link building, rank tracking, and automated reporting.
Fully customizable white-label client dashboards and automated reporting engine
Raven Tools is a robust SEO platform tailored for agencies, providing white-label dashboards, rank tracking, keyword research, backlink analysis, site audits, and local SEO tools. It enables users to rebrand the entire suite as their own, delivering client-ready reports and portals without exposing the underlying software. The tool integrates seamlessly with Google Analytics, Search Console, and other platforms for comprehensive SEO management and performance tracking.
Pros
- Powerful white-label reporting and client portals
- Comprehensive all-in-one SEO toolkit
- Strong integrations with major analytics platforms
Cons
- Dated user interface feels clunky
- Pricing can be steep for smaller agencies
- Steeper learning curve for advanced features
Best For
Mid-sized SEO agencies seeking a white-label solution to offer branded SEO services to multiple clients.
Pricing
Starts at $229/month (Tools plan), up to $499/month (SEO Pro plan) with white-label features included in higher tiers.
AccuRanker
specializedFastest rank tracker with white-label client portals, local tracking, and customizable SEO reports.
TruRank™ patented technology for real-time, location-specific accuracy that outperforms competitors in speed and precision
AccuRanker is a specialized keyword rank tracking platform that delivers daily, highly accurate Google rankings with support for multiple locations, devices, and search engines. It excels as a white-label SEO solution with customizable branded reports, client-specific dashboards, and agency-friendly multi-account management. Ideal for SEO agencies seeking reliable tracking without the bloat of full-suite tools, it focuses on speed, precision, and professional reporting.
Pros
- Exceptionally accurate daily rank tracking with TruRank™ technology
- Fully customizable white-label reports and dashboards for client branding
- Intuitive multi-client management and competitor analysis
Cons
- Pricing increases rapidly with keyword volume
- Limited scope beyond rank tracking (no on-page audits or backlink tools)
- Advanced features locked behind higher tiers
Best For
SEO agencies and resellers prioritizing precise, branded rank tracking and reporting for multiple clients.
Pricing
Starts at $79/month for 500 keywords (Solo plan); scales to $599+/month for 25,000+ keywords with agency features; custom enterprise pricing available.
SEO PowerSuite
specializedDesktop-based SEO toolkit with white-label report generation for audits, ranks, and backlinks.
Complete white-label rebranding of the entire four-tool suite with custom installer and client management dashboard
SEO PowerSuite by Link-Assistant.com is a comprehensive desktop-based suite of SEO tools including Rank Tracker, Website Auditor, SEO SpyGlass, and LinkAssistant, designed for white-label reselling under agency brands. It enables SEO professionals to offer rebranded rank tracking, site audits, backlink analysis, and link building management to clients. The software supports customization of logos, domains, and interfaces, making it ideal for agencies building their own branded SEO platforms.
Pros
- All-in-one suite covering keyword research, auditing, backlinks, and reporting
- Full white-label customization including branding and custom domains
- Cost-effective licensing with no recurring per-client fees for resellers
Cons
- Primarily desktop-based, lacking seamless cloud integration
- Steep learning curve for advanced features and setup
- Manual updates and installations required for clients
Best For
SEO agencies and resellers seeking a robust, customizable desktop SEO toolkit to brand and sell to small-to-medium clients.
Pricing
White-label reseller licenses start at $1,495 for 10-client pack (lifetime), with scalable enterprise options and no monthly fees.
SEOmonitor
specializedCompetitor SERP tracking platform with white-label dashboards and performance insights for agencies.
Hyper-local rank tracking with interactive map overlays for precise location-based SERP monitoring
SEOmonitor is a specialized SEO platform focused on rank tracking, local SEO optimization, and competitor analysis, with robust white-label capabilities for agencies. It provides hyper-local rank tracking, customizable dashboards, and automated reporting that can be fully branded under an agency's name. Ideal for delivering client-facing SEO insights without exposing the underlying tool.
Pros
- Highly accurate hyper-local rank tracking with TruRank technology
- Fully customizable white-label dashboards and reports
- Strong focus on local SEO packs and SERP features
Cons
- Limited backlink analysis and site audits compared to all-in-one tools
- Pricing scales quickly for larger agencies
- Fewer integrations with third-party tools
Best For
Small to mid-sized agencies specializing in local SEO that need branded, client-ready reporting without building their own platform.
Pricing
Starts at $99/month (Pro plan) up to $499+/month (Enterprise with white-label); custom agency pricing available.
Conclusion
The curated list of white-label SEO tools presents exceptional options, with top selections distinguishing themselves through versatility and client-focused design. SE Ranking emerges as the top choice, boasting fully customizable dashboards and an all-in-one platform. AgencyAnalytics and SEMrush stand as strong alternatives, ideal for those prioritizing cross-channel integration or advanced toolkit functionality, respectively.
Begin your journey to more impactful client management—explore SE Ranking today to leverage its tailored features and set your agency apart.
Tools Reviewed
All tools were independently evaluated for this comparison