Quick Overview
- 1#1: Birdeye - AI-powered customer experience platform offering comprehensive white-label review management for agencies.
- 2#2: Vendasta - White-label digital marketing marketplace including robust review management tools for resellers.
- 3#3: Podium - Customer messaging platform with review generation and white-label agency partner programs.
- 4#4: Broadly - White-label review request and management software via SMS for multi-location businesses.
- 5#5: ReviewTrackers - Multi-location review monitoring and response platform with white-label partner options.
- 6#6: Reputation - AI-driven reputation management software providing white-label solutions for agencies.
- 7#7: Yext - Digital presence platform with review syndication and white-label partner capabilities.
- 8#8: BrightLocal - Local SEO and reputation tools featuring review generation with white-label reporting.
- 9#9: Trustmary - White-label review widgets and funnels for collecting testimonials and feedback.
- 10#10: Reviews.io - Fully customizable white-label platform for collecting and displaying authentic reviews.
We selected and ranked these tools based on key features like AI capability, customization options, multi-location support, and overall value, ensuring strong quality, user-friendliness, and alignment with the demands of modern review management.
Comparison Table
For businesses seeking to streamline review management, this table compares white label tools like Birdeye, Vendasta, Podium, Broadly, ReviewTrackers, and more, outlining key features and strengths to aid in informed selection.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Birdeye AI-powered customer experience platform offering comprehensive white-label review management for agencies. | enterprise | 9.7/10 | 9.8/10 | 9.4/10 | 9.3/10 |
| 2 | Vendasta White-label digital marketing marketplace including robust review management tools for resellers. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.4/10 |
| 3 | Podium Customer messaging platform with review generation and white-label agency partner programs. | enterprise | 8.4/10 | 8.7/10 | 9.2/10 | 7.6/10 |
| 4 | Broadly White-label review request and management software via SMS for multi-location businesses. | specialized | 8.4/10 | 8.7/10 | 8.1/10 | 8.0/10 |
| 5 | ReviewTrackers Multi-location review monitoring and response platform with white-label partner options. | enterprise | 8.4/10 | 9.1/10 | 8.2/10 | 7.8/10 |
| 6 | Reputation AI-driven reputation management software providing white-label solutions for agencies. | enterprise | 8.4/10 | 9.1/10 | 7.7/10 | 7.6/10 |
| 7 | Yext Digital presence platform with review syndication and white-label partner capabilities. | enterprise | 7.8/10 | 8.9/10 | 7.2/10 | 6.9/10 |
| 8 | BrightLocal Local SEO and reputation tools featuring review generation with white-label reporting. | specialized | 8.1/10 | 8.2/10 | 8.4/10 | 7.9/10 |
| 9 | Trustmary White-label review widgets and funnels for collecting testimonials and feedback. | specialized | 8.1/10 | 8.4/10 | 9.0/10 | 7.7/10 |
| 10 | Reviews.io Fully customizable white-label platform for collecting and displaying authentic reviews. | specialized | 8.2/10 | 8.5/10 | 8.0/10 | 7.8/10 |
AI-powered customer experience platform offering comprehensive white-label review management for agencies.
White-label digital marketing marketplace including robust review management tools for resellers.
Customer messaging platform with review generation and white-label agency partner programs.
White-label review request and management software via SMS for multi-location businesses.
Multi-location review monitoring and response platform with white-label partner options.
AI-driven reputation management software providing white-label solutions for agencies.
Digital presence platform with review syndication and white-label partner capabilities.
Local SEO and reputation tools featuring review generation with white-label reporting.
White-label review widgets and funnels for collecting testimonials and feedback.
Fully customizable white-label platform for collecting and displaying authentic reviews.
Birdeye
enterpriseAI-powered customer experience platform offering comprehensive white-label review management for agencies.
Fully white-label agency dashboard with client-specific branding and multi-tenant management
Birdeye is a leading customer experience platform specializing in review management, enabling businesses and agencies to generate, monitor, and respond to reviews across 200+ sites like Google, Facebook, and Yelp. Its white-label solution empowers agencies to fully rebrand the platform, including custom dashboards, widgets, and client portals, for seamless resale under their own name. With AI-driven automation for responses and insights, it helps optimize online reputation at scale for multi-location enterprises.
Pros
- Comprehensive white-labeling with full dashboard and widget customization
- AI-powered review generation, response automation, and analytics
- Extensive integrations with major review sites and CRM tools
Cons
- Higher pricing tiers for enterprise-scale deployments
- Initial setup requires configuration for optimal white-label use
- Advanced AI features may have occasional accuracy limitations
Best For
Marketing agencies and resellers seeking a top-tier, fully customizable white-label review management platform for multi-location clients.
Pricing
Custom partner pricing starts at ~$300/location/month for white-label, scaling with features and volume; enterprise plans negotiable.
Vendasta
enterpriseWhite-label digital marketing marketplace including robust review management tools for resellers.
Seamless white-label marketplace integration allowing agencies to bundle review management with 300+ digital marketing tools under their brand.
Vendasta is a robust white-label platform designed for digital agencies and marketers to deliver branded review management services to their clients. It centralizes review collection, monitoring, response, and reporting across 20+ platforms like Google, Facebook, and Yelp in a unified dashboard. Agencies can white-label the entire experience, including client portals, making it appear as their own proprietary software.
Pros
- Comprehensive multi-platform review integration and automation
- Fully customizable white-label client portals and reporting
- Scalable for agencies managing multiple client accounts
Cons
- Steep learning curve due to extensive feature set
- Pricing can escalate quickly with add-ons and usage
- Limited free trial and requires demo for full access
Best For
Digital marketing agencies seeking a scalable, white-label solution to resell review management as a branded service to SMB clients.
Pricing
Custom agency pricing starting at ~$359/month for core plans, plus per-client or usage-based fees; enterprise tiers available.
Podium
enterpriseCustomer messaging platform with review generation and white-label agency partner programs.
SMS-powered review requests that achieve up to 10x higher response rates than email alone, integrated directly into customer conversations.
Podium is a customer interaction platform specializing in review management, enabling businesses to request, collect, and display reviews from Google, Facebook, and other sites via automated SMS, email, and webchat. It supports multi-location reputation management with customizable review pages that can be embedded on client websites, offering partial white-label capabilities for agencies. While not a pure white-label solution, it excels in driving high-volume review generation for local service businesses.
Pros
- Ultra-fast SMS and messaging-based review requests with proven high conversion rates
- Seamless multi-platform integrations and multi-location dashboards
- Intuitive interface with automated workflows for reputation monitoring
Cons
- Pricing scales per location, which can get expensive for agencies with many clients
- White-label options are limited—review pages show some Podium branding without enterprise customization
- Overkill for simple review needs due to bundled messaging and payment features
Best For
Digital agencies and marketing firms handling review management for multi-location local businesses like home services or retail chains.
Pricing
Starts at $249/month per location (Essentials plan), up to $459+/month for advanced features; custom agency/enterprise pricing available.
Broadly
specializedWhite-label review request and management software via SMS for multi-location businesses.
Fully customizable white-label client dashboard that lets agencies deliver a branded, hands-off review management experience to end-clients
Broadly is a robust white-label review management platform tailored for agencies and multi-location businesses, enabling seamless collection, monitoring, and response to reviews across major sites like Google, Facebook, Yelp, and more. It offers full rebranding capabilities, allowing agencies to present a customized dashboard to clients under their own branding. The software excels in automating review requests via SMS and email, providing unified inboxes, analytics, and AI-assisted responses to streamline reputation management.
Pros
- Comprehensive white-labeling with customizable client portals and branding
- Multi-platform review monitoring and automated SMS/email request campaigns
- Strong analytics, reporting, and AI-powered response suggestions
Cons
- Pricing can be steep for small agencies or single-location users
- Some advanced customizations require support team assistance
- Occasional integration glitches with lesser-known review sites
Best For
Marketing agencies and multi-location enterprises seeking a fully branded review management solution for client portfolios.
Pricing
Agency plans start at $295/month (Starter), scaling to $495+/month (Pro/Enterprise) based on locations and features; custom quotes available.
ReviewTrackers
enterpriseMulti-location review monitoring and response platform with white-label partner options.
Real-time review aggregation from 100+ platforms with AI sentiment analysis and multi-location dashboards
ReviewTrackers is a comprehensive review management platform designed for businesses and agencies to aggregate, monitor, and respond to reviews across over 100 online platforms including Google, Facebook, and Yelp. As a white-label solution, it enables partners to rebrand the interface and offer it under their own name, facilitating scalable client management. Key capabilities include automated review requests via SMS/email/QR codes, AI-driven sentiment analysis, and advanced reporting for reputation insights.
Pros
- Extensive integrations with 100+ review sites for broad coverage
- AI-powered analytics and automated response suggestions
- Robust white-label options with customizable branding for agencies
Cons
- Pricing is quote-based and can be expensive for small agencies
- Advanced features have a moderate learning curve
- Limited free tier or trial options for testing
Best For
Mid-sized agencies and multi-location businesses needing a scalable white-label platform for aggregated review management across numerous sites.
Pricing
Custom quote-based pricing, typically starting at $200-300 per location/month with tiers for additional features and volume.
Reputation
enterpriseAI-driven reputation management software providing white-label solutions for agencies.
AI-powered review response automation that generates personalized replies in seconds
Reputation.com is an enterprise-grade reputation management platform that monitors, generates, and responds to online reviews across 100+ sites like Google, Facebook, and Yelp. As a white-label solution, it allows agencies to rebrand and resell the software to clients for seamless review management services. Key capabilities include AI-powered response suggestions, analytics dashboards, and multi-location support, making it suitable for scaling review operations.
Pros
- Extensive review site integrations and monitoring
- AI-driven insights and automated responses
- Advanced reporting and multi-location management
Cons
- High enterprise-level pricing
- Steep learning curve for full feature set
- Limited customization in white-label branding
Best For
Mid-to-large agencies handling review management for multiple enterprise clients with complex needs.
Pricing
Custom quote-based pricing, typically starting at $300-$500 per location/month with enterprise plans higher.
Yext
enterpriseDigital presence platform with review syndication and white-label partner capabilities.
Seamless integration of review management with PowerListings Network for accurate listings and reputation across 200+ sites
Yext is a comprehensive digital presence platform with robust review management tools that enable businesses and agencies to monitor, respond to, and generate reviews across over 100 review sites including Google, Facebook, and Apple. It supports multi-location management ideal for agencies handling client portfolios, though full white-labeling is limited to certified partners and not natively available for standard users. The platform integrates reviews with listings, analytics, and AI-powered responses for a unified online reputation strategy.
Pros
- Extensive multi-platform review monitoring and syndication
- AI-driven auto-responses and review generation via SMS/email
- Enterprise-grade scalability for agencies with many client locations
Cons
- Expensive custom pricing not ideal for small agencies
- Limited native white-label options without partner program
- Complex interface with steep learning curve for beginners
Best For
Large agencies or enterprises needing integrated review and digital presence management for multiple client locations.
Pricing
Custom quote-based pricing, typically $199-$499 per location/year for core features plus add-ons; agency plans start at $1,000+/month.
BrightLocal
specializedLocal SEO and reputation tools featuring review generation with white-label reporting.
Fully customizable white-label client portals that let agencies present review data as their own branded service
BrightLocal is a local SEO platform with strong review management tools designed for agencies and multi-location businesses, enabling automated review requests via email, SMS, QR codes, and widgets. It offers white-label dashboards, reporting, and client portals, allowing agencies to rebrand the entire experience for their clients. The software monitors reviews across 20+ platforms, provides response management, and includes analytics to track review growth and reputation scores.
Pros
- Comprehensive white-label options including branded portals and reports
- Supports review generation and monitoring for multiple locations seamlessly
- User-friendly interface with quick setup for widgets and automations
Cons
- Limited AI-powered response suggestions compared to specialized competitors
- Pricing scales quickly for agencies with many client locations
- Customization of reports can feel restrictive for advanced users
Best For
Marketing agencies handling review management for multiple local business clients who prioritize white-label branding and ease of delegation.
Pricing
Single Dashboard from $29/month (1 location); Agency plans start at $79/month for 100 locations, with white-label features in Unlimited plan at $149+/month.
Trustmary
specializedWhite-label review widgets and funnels for collecting testimonials and feedback.
Full white-label reseller program with custom domains and branding for agencies to sell as their own product
Trustmary is a white-label review management platform designed for agencies and businesses to collect, manage, and display customer testimonials, reviews, and video feedback across multiple channels. It provides customizable widgets, QR code collection, email automation, and integrations with platforms like Google Reviews and Facebook to streamline review gathering. The white-label feature allows full rebranding, making it ideal for resellers to offer as their own service while boosting client websites' trust signals.
Pros
- Intuitive setup for review collection via QR codes, links, and emails
- Highly customizable white-label widgets and pages for seamless branding
- Strong focus on video testimonials and social proof display
Cons
- Limited advanced analytics and reporting compared to top competitors
- Fewer integrations with review sites beyond basics like Google and Facebook
- Agency white-label plans can get pricey for scaling multiple clients
Best For
Marketing agencies seeking an easy-to-white-label solution for client testimonial management without complex setup.
Pricing
Starts at €29/month for basic plans; white-label agency tiers from €99/month up to custom enterprise pricing.
Reviews.io
specializedFully customizable white-label platform for collecting and displaying authentic reviews.
True white-labeling with custom domains, allowing businesses to host reviews entirely under their own brand without any Reviews.io mentions
Reviews.io is a robust white-label review management platform designed for e-commerce and service businesses to collect, moderate, and showcase customer reviews without any third-party branding. It supports multi-channel collection via email, SMS, and on-site widgets, with advanced features like photo/video reviews, Q&A sections, and automated incentives. The platform emphasizes full customization, analytics, and integrations with major platforms like Shopify and WooCommerce, making it ideal for branded review experiences.
Pros
- Complete white-label customization with custom domains and no vendor branding
- Multi-format review support including photos, videos, and Q&A
- Strong automation for review invitations, moderation, and incentives
Cons
- Pricing scales quickly for high-volume or advanced features
- Initial setup and customization can require technical knowledge
- Analytics are solid but less advanced than top competitors
Best For
Mid-sized e-commerce stores seeking a fully branded review platform with automation and multi-channel collection.
Pricing
Starts at $89/month for basic plans (up to 500 orders), with Pro at $189/month and custom Enterprise pricing.
Conclusion
The reviewed white-label review management tools offer tailored solutions for agencies, with Birdeye leading as the top choice, boasting AI-powered comprehensive features. Vendasta and Podium stand out as strong alternatives, catering to distinct reseller and messaging needs respectively. Each tool addresses unique business requirements, ensuring a fit for diverse users.
Explore Birdeye today to leverage its all-in-one capabilities and elevate your review management efforts.
Tools Reviewed
All tools were independently evaluated for this comparison