Quick Overview
- 1#1: Hostaway - End-to-end white-label property management and channel manager platform designed for vacation rental businesses with full customization.
- 2#2: Guesty - Comprehensive property management platform for short-term rentals offering white-label dashboards and automation tools.
- 3#3: DoorLoop - All-in-one property management software for residential properties with a dedicated white-label reseller program.
- 4#4: OwnerRez - Feature-rich vacation rental management software providing complete white-label branding and website builder.
- 5#5: Lodgify - Vacation rental software with white-label booking websites, channel management, and property management tools.
- 6#6: Smoobu - User-friendly channel manager and PMS for vacation rentals featuring full white-label customization.
- 7#7: Uplisting - AI rbnb and short-term rental management platform with white-label interface and advanced automation.
- 8#8: iGMS - All-in-one short-term rental software offering white-label messaging, channel sync, and dynamic pricing.
- 9#9: Tokeet - Cloud-based vacation rental PMS with customizable white-label portals for guests and owners.
- 10#10: Hostfully - Property management tools with white-label digital guidebooks, websites, and operations software.
Tools were rigorously evaluated based on feature depth, operational quality, user experience, and overall value, ensuring they align with the needs of modern property managers and vacation rental operators.
Comparison Table
This comparison table explores the top white label property management software tools, from Hostaway to Guesty, DoorLoop, OwnerRez, and Lodgify, offering a clear overview of key features and capabilities. Readers will gain insights to identify tools that align with their specific operational needs, whether for scalability, integration, or user-friendliness.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Hostaway End-to-end white-label property management and channel manager platform designed for vacation rental businesses with full customization. | enterprise | 9.7/10 | 9.8/10 | 9.2/10 | 9.4/10 |
| 2 | Guesty Comprehensive property management platform for short-term rentals offering white-label dashboards and automation tools. | enterprise | 9.2/10 | 9.6/10 | 8.7/10 | 8.4/10 |
| 3 | DoorLoop All-in-one property management software for residential properties with a dedicated white-label reseller program. | enterprise | 8.6/10 | 9.0/10 | 8.5/10 | 8.2/10 |
| 4 | OwnerRez Feature-rich vacation rental management software providing complete white-label branding and website builder. | specialized | 8.4/10 | 8.6/10 | 8.2/10 | 8.3/10 |
| 5 | Lodgify Vacation rental software with white-label booking websites, channel management, and property management tools. | specialized | 8.4/10 | 8.6/10 | 9.1/10 | 8.0/10 |
| 6 | Smoobu User-friendly channel manager and PMS for vacation rentals featuring full white-label customization. | specialized | 8.3/10 | 8.4/10 | 9.1/10 | 8.0/10 |
| 7 | Uplisting AI rbnb and short-term rental management platform with white-label interface and advanced automation. | specialized | 8.3/10 | 8.7/10 | 8.1/10 | 7.8/10 |
| 8 | iGMS All-in-one short-term rental software offering white-label messaging, channel sync, and dynamic pricing. | specialized | 8.2/10 | 8.5/10 | 8.3/10 | 8.0/10 |
| 9 | Tokeet Cloud-based vacation rental PMS with customizable white-label portals for guests and owners. | specialized | 7.9/10 | 8.1/10 | 7.7/10 | 8.5/10 |
| 10 | Hostfully Property management tools with white-label digital guidebooks, websites, and operations software. | specialized | 8.0/10 | 8.2/10 | 8.8/10 | 7.5/10 |
End-to-end white-label property management and channel manager platform designed for vacation rental businesses with full customization.
Comprehensive property management platform for short-term rentals offering white-label dashboards and automation tools.
All-in-one property management software for residential properties with a dedicated white-label reseller program.
Feature-rich vacation rental management software providing complete white-label branding and website builder.
Vacation rental software with white-label booking websites, channel management, and property management tools.
User-friendly channel manager and PMS for vacation rentals featuring full white-label customization.
AI rbnb and short-term rental management platform with white-label interface and advanced automation.
All-in-one short-term rental software offering white-label messaging, channel sync, and dynamic pricing.
Cloud-based vacation rental PMS with customizable white-label portals for guests and owners.
Property management tools with white-label digital guidebooks, websites, and operations software.
Hostaway
enterpriseEnd-to-end white-label property management and channel manager platform designed for vacation rental businesses with full customization.
Complete white-label ecosystem with branded owner/guest apps, websites, and reseller dashboard for true rebranding as your own software.
Hostaway is a leading white-label property management software (PMS) tailored for vacation rental managers, agencies, and resellers seeking a fully branded solution. It unifies channel management across 200+ platforms like AI rbnb and Booking.com, automated messaging, dynamic pricing, and custom-branded websites and mobile apps. The platform scales seamlessly from small portfolios to enterprise-level operations, enabling users to white-label the entire system as their own product.
Pros
- Comprehensive white-label branding including websites, apps, and portals
- Extensive integrations with 200+ channels and OTAs for seamless distribution
- Advanced automation for messaging, pricing, and operations to boost efficiency
Cons
- Steep learning curve due to feature depth
- Custom pricing lacks upfront transparency
- Higher costs for small-scale users compared to basic PMS tools
Best For
Mid-to-large property management companies or agencies reselling a fully branded PMS to clients.
Pricing
Custom quote-based pricing starting around $200/month for small portfolios, scaling per property and features (Enterprise plans available).
Guesty
enterpriseComprehensive property management platform for short-term rentals offering white-label dashboards and automation tools.
Advanced white-label guest and owner mobile apps with full custom branding and native functionality
Guesty is a powerful property management system (PMS) tailored for short-term rentals and vacation properties, offering end-to-end automation for bookings, guest communications, payments, and operations. It excels as a white-label solution, enabling users to fully rebrand the guest app, owner portal, website builder, and messaging interfaces with custom logos, colors, and domains. This creates a seamless, branded experience for scaling property managers without exposing Guesty's branding.
Pros
- Comprehensive automation for operations like cleaning and maintenance scheduling
- Seamless integrations with 100+ OTAs and tools like AI rbnb and Vrbo
- Full white-label customization including mobile apps and portals
Cons
- Steep learning curve for new users due to extensive features
- Pricing scales quickly for larger portfolios, less ideal for solos
- Some advanced white-label features locked behind enterprise tiers
Best For
Mid-to-large property management companies seeking a scalable, fully branded white-label PMS to professionalize their operations.
Pricing
Custom tiered pricing starting at $49 per property/month (Pro plan), scaling to enterprise quotes for advanced white-label and high-volume needs.
DoorLoop
enterpriseAll-in-one property management software for residential properties with a dedicated white-label reseller program.
Complete white-label reseller program with custom domains, unlimited branding, and client sub-accounts.
DoorLoop is a comprehensive cloud-based property management software tailored for landlords, property managers, and resellers, offering tools for tenant screening, online payments, maintenance tracking, and accounting automation. As a white-label solution, it enables full rebranding with custom logos, domains, and interfaces, allowing businesses to present it as their own product. It supports multi-family, single-family, and commercial properties with scalable features for growing portfolios.
Pros
- Extensive white-label customization including branded portals and domains
- All-in-one automation for leasing, rent collection, and maintenance
- Strong scalability and reporting for mid-to-large portfolios
Cons
- Pricing escalates quickly for larger property counts
- Some advanced features locked behind higher tiers or add-ons
- Mobile app lacks full desktop functionality
Best For
Mid-sized property management companies or resellers wanting a fully branded, scalable white-label platform.
Pricing
Starts at $59/month for 1-25 units (Essential plan); scales to $199+/month for larger portfolios; white-label reseller plans custom-priced.
OwnerRez
specializedFeature-rich vacation rental management software providing complete white-label branding and website builder.
White-label website builder with seamless booking engine and custom domain support
OwnerRez is a comprehensive vacation rental property management software that helps owners and managers handle bookings, calendars, payments, and guest communications across major channels like AI rbnb and Vrbo. It stands out with its white-label website builder, enabling users to create fully branded sites with integrated booking engines to capture direct reservations. The platform emphasizes automation and scalability for small to mid-sized portfolios.
Pros
- Robust channel manager with 100+ integrations
- Fully customizable white-label websites for direct bookings
- Powerful automation for messaging, payments, and cleaning schedules
Cons
- Interface feels somewhat dated and cluttered
- Advanced reporting lacks depth compared to enterprise competitors
- Pricing scales steeply with property count beyond 50 listings
Best For
Small to medium vacation rental managers who want an affordable all-in-one PMS with white-label direct booking capabilities.
Pricing
Starts at $35/month (Lite: 2 properties), $49/month (Standard: 10), $79/month (Pro: 50), custom Enterprise for larger portfolios.
Lodgify
specializedVacation rental software with white-label booking websites, channel management, and property management tools.
White-label drag-and-drop website builder with embedded booking engine for direct conversions without third-party dependencies
Lodgify is a vacation rental software platform designed for property managers, offering tools to build custom white-label websites, manage bookings, and sync listings across channels like AI rbnb and Booking.com. It combines a property management system (PMS) with a booking engine, automated communications, and payment processing in one dashboard. As a white-label solution, it allows full rebranding, making it ideal for agencies presenting a proprietary front to clients.
Pros
- Intuitive drag-and-drop website builder for fully branded sites
- Robust channel manager with seamless OTA integrations
- All-in-one PMS handling reservations, payments, and guest messaging
Cons
- Pricing scales quickly for portfolios over 20 properties
- Limited advanced reporting and analytics compared to enterprise tools
- Occasional delays in channel syncs during peak seasons
Best For
Small to mid-sized vacation rental managers or agencies with 1-50 properties looking for an easy white-label website and booking solution.
Pricing
Starts at $59/month (up to 3 properties), $119/month (up to 12), up to $479+/month for 100+ properties; annual billing offers 20% discount.
Smoobu
specializedUser-friendly channel manager and PMS for vacation rentals featuring full white-label customization.
Customizable white-label guest app and owner dashboard for seamless rebranding
Smoobu is a comprehensive property management software designed for vacation rental owners and agencies, offering channel management, automated guest communication, payment processing, and a website builder. As a white-label solution, it allows users to rebrand the platform, including custom domains, owner portals, and guest apps, presenting it as their own PMS. It excels in unifying bookings from major OTAs like AI rbnb and Booking.com while providing tools for dynamic pricing and reporting.
Pros
- Highly intuitive interface with easy calendar syncing and automation
- Robust channel manager supporting 100+ platforms
- Flexible white-label branding for agencies including custom portals
Cons
- Advanced reporting lacks depth compared to enterprise tools
- Full white-label features require higher-tier or custom plans
- Scalability can be limited for portfolios over 500 properties
Best For
Small to mid-sized property management agencies seeking an affordable, user-friendly white-label PMS with strong automation.
Pricing
Starts at €19/property/month (Lite), €29 (Pro), €49 (Pro+); white-label agency plans custom from €99/month + per-property fees.
Uplisting
specializedAI rbnb and short-term rental management platform with white-label interface and advanced automation.
White-label direct booking website builder with integrated PMS functionality
Uplisting is a robust property management software (PMS) designed for short-term rental agencies, featuring seamless integrations with AI rbnb, Booking.com, Vrbo, and other OTAs for unified channel management. It offers automation for messaging, dynamic pricing, cleaning schedules, and a fully white-label client portal that agencies can brand and resell to property owners. The platform also includes a direct booking website builder, making it ideal for agencies aiming to control the entire guest journey under their own branding.
Pros
- Excellent multi-channel integrations and sync
- Fully customizable white-label client portal and sub-accounts
- Built-in automation for messaging, pricing, and operations
Cons
- Premium pricing for white-label agency plans
- Reporting and analytics lack depth compared to top competitors
- Primarily optimized for short-term rentals, less for long-term
Best For
Short-term rental agencies managing portfolios for multiple clients who need a branded, reseller-friendly PMS with direct booking capabilities.
Pricing
Custom agency/white-label pricing upon request; standard plans start at $19/property/month (Essentials) up to $49/property/month (Enterprise), billed annually.
iGMS
specializedAll-in-one short-term rental software offering white-label messaging, channel sync, and dynamic pricing.
Fully white-label website builder with native booking engine that auto-syncs availability and rates across all channels
iGMS is an all-in-one property management software tailored for vacation rental owners and managers, offering seamless channel management across major OTAs like AI rbnb and Booking.com. It includes a white-label website builder with an integrated booking engine, dynamic pricing tools, automated guest messaging, and comprehensive reporting. The platform enables users to brand the software as their own, streamlining operations for short-term rentals without third-party dependencies.
Pros
- Robust channel manager syncs with 100+ OTAs in real-time
- White-label website and booking engine for custom branding
- Dynamic pricing and automation tools save significant time
Cons
- Limited advanced integrations with some niche tools
- Reporting features lack depth for large portfolios
- Customer support response times can vary
Best For
Small to mid-sized vacation rental managers seeking an affordable, branded all-in-one PMS without complex setups.
Pricing
Starts at $49/month for up to 4 properties (Starter), $99/month for up to 20 (Pro), and custom enterprise plans; includes 1% booking fee.
Tokeet
specializedCloud-based vacation rental PMS with customizable white-label portals for guests and owners.
Robust white-label reseller program with full rebranding, sub-accounts, and custom client apps
Tokeet is a versatile property management software tailored for vacation rentals, offering channel management, automated guest communications, online booking engines, and payment processing. Its white-label reseller program enables agencies to fully rebrand the platform, including custom domains, dashboards, and client portals, making it suitable for businesses reselling PMS under their own name. The software integrates with over 200 channels like AI rbnb and Booking.com, supporting dynamic pricing and operations for short-term rentals.
Pros
- Extensive integrations with 200+ OTAs and PMS channels
- Affordable pricing with scalable white-label reseller options
- Intuitive mobile app for on-the-go management
Cons
- Customer support response times can be inconsistent
- Advanced reporting and analytics are somewhat limited
- Occasional bugs reported in sync features
Best For
Small to mid-sized property management agencies or resellers seeking a cost-effective, fully rebrandable PMS for 10-100 properties.
Pricing
Starts at $9 per property/month (Starter plan, billed annually); Pro at $19/property/month; white-label reseller program with custom volume-based pricing from $500/month.
Hostfully
specializedProperty management tools with white-label digital guidebooks, websites, and operations software.
Fully white-label digital guidebooks that deliver personalized, interactive content to guests via app or web
Hostfully is a white-label vacation rental software platform focused on enhancing guest experiences through branded digital guidebooks, automated messaging, and customizable websites. It offers property management tools like channel manager integrations, direct booking engines, and guest communication automation, allowing managers to operate under their own brand. While strong in marketing and guest-facing features, it provides lighter PMS capabilities compared to full-suite competitors.
Pros
- Highly customizable white-label digital guidebooks for branded guest experiences
- User-friendly interface with seamless integrations to AI rbnb, Vrbo, and Booking.com
- Strong automation for guest messaging and check-in processes
Cons
- Limited advanced PMS features like dynamic pricing or robust reporting
- Pricing scales quickly for larger portfolios
- Less emphasis on team collaboration tools compared to top competitors
Best For
Small to mid-sized vacation rental managers prioritizing branded guest communications and marketing over comprehensive back-end property management.
Pricing
Starts at $79/month for basic guidebook plans, with full PMS bundles from $169/month; scales per property and features, plus enterprise custom pricing.
Conclusion
The top 10 white-label property management software tools reviewed offer tailored solutions for diverse needs, with Hostaway emerging as the standout choice—featuring end-to-end customization and seamless channel management. Guesty and DoorLoop excel as strong alternatives, with Guesty leading in automation and web-based tools, and DoorLoop excelling in residential focus and reseller support. Together, they represent the best options for businesses seeking to brand effectively while streamlining operations.
Begin by exploring Hostaway to leverage its comprehensive features for your white-label property management needs, and consider Guesty or DoorLoop if their specific strengths better align with your unique requirements.
Tools Reviewed
All tools were independently evaluated for this comparison
