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Real Estate Property

Top 10 Best White Label Property Management Software of 2026

Discover the top 10 white label property management software solutions. Compare features & find the best fit for your business. Explore now!

Sarah Mitchell

Sarah Mitchell

Feb 11, 2026

10 tools comparedExpert reviewed
Independent evaluation · Unbiased commentary · Updated regularly
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White label property management software is essential for businesses seeking to scale operations while preserving brand distinctiveness, and selecting the right tool directly impacts efficiency and growth. With a spectrum of options available, this list features top solutions to guide businesses toward tailored success.

Quick Overview

  1. 1#1: Hostaway - End-to-end white-label property management and channel manager platform designed for vacation rental businesses with full customization.
  2. 2#2: Guesty - Comprehensive property management platform for short-term rentals offering white-label dashboards and automation tools.
  3. 3#3: DoorLoop - All-in-one property management software for residential properties with a dedicated white-label reseller program.
  4. 4#4: OwnerRez - Feature-rich vacation rental management software providing complete white-label branding and website builder.
  5. 5#5: Lodgify - Vacation rental software with white-label booking websites, channel management, and property management tools.
  6. 6#6: Smoobu - User-friendly channel manager and PMS for vacation rentals featuring full white-label customization.
  7. 7#7: Uplisting - AI rbnb and short-term rental management platform with white-label interface and advanced automation.
  8. 8#8: iGMS - All-in-one short-term rental software offering white-label messaging, channel sync, and dynamic pricing.
  9. 9#9: Tokeet - Cloud-based vacation rental PMS with customizable white-label portals for guests and owners.
  10. 10#10: Hostfully - Property management tools with white-label digital guidebooks, websites, and operations software.

Tools were rigorously evaluated based on feature depth, operational quality, user experience, and overall value, ensuring they align with the needs of modern property managers and vacation rental operators.

Comparison Table

This comparison table explores the top white label property management software tools, from Hostaway to Guesty, DoorLoop, OwnerRez, and Lodgify, offering a clear overview of key features and capabilities. Readers will gain insights to identify tools that align with their specific operational needs, whether for scalability, integration, or user-friendliness.

1Hostaway logo9.7/10

End-to-end white-label property management and channel manager platform designed for vacation rental businesses with full customization.

Features
9.8/10
Ease
9.2/10
Value
9.4/10
2Guesty logo9.2/10

Comprehensive property management platform for short-term rentals offering white-label dashboards and automation tools.

Features
9.6/10
Ease
8.7/10
Value
8.4/10
3DoorLoop logo8.6/10

All-in-one property management software for residential properties with a dedicated white-label reseller program.

Features
9.0/10
Ease
8.5/10
Value
8.2/10
4OwnerRez logo8.4/10

Feature-rich vacation rental management software providing complete white-label branding and website builder.

Features
8.6/10
Ease
8.2/10
Value
8.3/10
5Lodgify logo8.4/10

Vacation rental software with white-label booking websites, channel management, and property management tools.

Features
8.6/10
Ease
9.1/10
Value
8.0/10
6Smoobu logo8.3/10

User-friendly channel manager and PMS for vacation rentals featuring full white-label customization.

Features
8.4/10
Ease
9.1/10
Value
8.0/10
7Uplisting logo8.3/10

AI rbnb and short-term rental management platform with white-label interface and advanced automation.

Features
8.7/10
Ease
8.1/10
Value
7.8/10
8iGMS logo8.2/10

All-in-one short-term rental software offering white-label messaging, channel sync, and dynamic pricing.

Features
8.5/10
Ease
8.3/10
Value
8.0/10
9Tokeet logo7.9/10

Cloud-based vacation rental PMS with customizable white-label portals for guests and owners.

Features
8.1/10
Ease
7.7/10
Value
8.5/10
10Hostfully logo8.0/10

Property management tools with white-label digital guidebooks, websites, and operations software.

Features
8.2/10
Ease
8.8/10
Value
7.5/10
1
Hostaway logo

Hostaway

enterprise

End-to-end white-label property management and channel manager platform designed for vacation rental businesses with full customization.

Overall Rating9.7/10
Features
9.8/10
Ease of Use
9.2/10
Value
9.4/10
Standout Feature

Complete white-label ecosystem with branded owner/guest apps, websites, and reseller dashboard for true rebranding as your own software.

Hostaway is a leading white-label property management software (PMS) tailored for vacation rental managers, agencies, and resellers seeking a fully branded solution. It unifies channel management across 200+ platforms like AI rbnb and Booking.com, automated messaging, dynamic pricing, and custom-branded websites and mobile apps. The platform scales seamlessly from small portfolios to enterprise-level operations, enabling users to white-label the entire system as their own product.

Pros

  • Comprehensive white-label branding including websites, apps, and portals
  • Extensive integrations with 200+ channels and OTAs for seamless distribution
  • Advanced automation for messaging, pricing, and operations to boost efficiency

Cons

  • Steep learning curve due to feature depth
  • Custom pricing lacks upfront transparency
  • Higher costs for small-scale users compared to basic PMS tools

Best For

Mid-to-large property management companies or agencies reselling a fully branded PMS to clients.

Pricing

Custom quote-based pricing starting around $200/month for small portfolios, scaling per property and features (Enterprise plans available).

Visit Hostawayhostaway.com
2
Guesty logo

Guesty

enterprise

Comprehensive property management platform for short-term rentals offering white-label dashboards and automation tools.

Overall Rating9.2/10
Features
9.6/10
Ease of Use
8.7/10
Value
8.4/10
Standout Feature

Advanced white-label guest and owner mobile apps with full custom branding and native functionality

Guesty is a powerful property management system (PMS) tailored for short-term rentals and vacation properties, offering end-to-end automation for bookings, guest communications, payments, and operations. It excels as a white-label solution, enabling users to fully rebrand the guest app, owner portal, website builder, and messaging interfaces with custom logos, colors, and domains. This creates a seamless, branded experience for scaling property managers without exposing Guesty's branding.

Pros

  • Comprehensive automation for operations like cleaning and maintenance scheduling
  • Seamless integrations with 100+ OTAs and tools like AI rbnb and Vrbo
  • Full white-label customization including mobile apps and portals

Cons

  • Steep learning curve for new users due to extensive features
  • Pricing scales quickly for larger portfolios, less ideal for solos
  • Some advanced white-label features locked behind enterprise tiers

Best For

Mid-to-large property management companies seeking a scalable, fully branded white-label PMS to professionalize their operations.

Pricing

Custom tiered pricing starting at $49 per property/month (Pro plan), scaling to enterprise quotes for advanced white-label and high-volume needs.

Visit Guestyguesty.com
3
DoorLoop logo

DoorLoop

enterprise

All-in-one property management software for residential properties with a dedicated white-label reseller program.

Overall Rating8.6/10
Features
9.0/10
Ease of Use
8.5/10
Value
8.2/10
Standout Feature

Complete white-label reseller program with custom domains, unlimited branding, and client sub-accounts.

DoorLoop is a comprehensive cloud-based property management software tailored for landlords, property managers, and resellers, offering tools for tenant screening, online payments, maintenance tracking, and accounting automation. As a white-label solution, it enables full rebranding with custom logos, domains, and interfaces, allowing businesses to present it as their own product. It supports multi-family, single-family, and commercial properties with scalable features for growing portfolios.

Pros

  • Extensive white-label customization including branded portals and domains
  • All-in-one automation for leasing, rent collection, and maintenance
  • Strong scalability and reporting for mid-to-large portfolios

Cons

  • Pricing escalates quickly for larger property counts
  • Some advanced features locked behind higher tiers or add-ons
  • Mobile app lacks full desktop functionality

Best For

Mid-sized property management companies or resellers wanting a fully branded, scalable white-label platform.

Pricing

Starts at $59/month for 1-25 units (Essential plan); scales to $199+/month for larger portfolios; white-label reseller plans custom-priced.

Visit DoorLoopdoorloop.com
4
OwnerRez logo

OwnerRez

specialized

Feature-rich vacation rental management software providing complete white-label branding and website builder.

Overall Rating8.4/10
Features
8.6/10
Ease of Use
8.2/10
Value
8.3/10
Standout Feature

White-label website builder with seamless booking engine and custom domain support

OwnerRez is a comprehensive vacation rental property management software that helps owners and managers handle bookings, calendars, payments, and guest communications across major channels like AI rbnb and Vrbo. It stands out with its white-label website builder, enabling users to create fully branded sites with integrated booking engines to capture direct reservations. The platform emphasizes automation and scalability for small to mid-sized portfolios.

Pros

  • Robust channel manager with 100+ integrations
  • Fully customizable white-label websites for direct bookings
  • Powerful automation for messaging, payments, and cleaning schedules

Cons

  • Interface feels somewhat dated and cluttered
  • Advanced reporting lacks depth compared to enterprise competitors
  • Pricing scales steeply with property count beyond 50 listings

Best For

Small to medium vacation rental managers who want an affordable all-in-one PMS with white-label direct booking capabilities.

Pricing

Starts at $35/month (Lite: 2 properties), $49/month (Standard: 10), $79/month (Pro: 50), custom Enterprise for larger portfolios.

Visit OwnerRezownerrez.com
5
Lodgify logo

Lodgify

specialized

Vacation rental software with white-label booking websites, channel management, and property management tools.

Overall Rating8.4/10
Features
8.6/10
Ease of Use
9.1/10
Value
8.0/10
Standout Feature

White-label drag-and-drop website builder with embedded booking engine for direct conversions without third-party dependencies

Lodgify is a vacation rental software platform designed for property managers, offering tools to build custom white-label websites, manage bookings, and sync listings across channels like AI rbnb and Booking.com. It combines a property management system (PMS) with a booking engine, automated communications, and payment processing in one dashboard. As a white-label solution, it allows full rebranding, making it ideal for agencies presenting a proprietary front to clients.

Pros

  • Intuitive drag-and-drop website builder for fully branded sites
  • Robust channel manager with seamless OTA integrations
  • All-in-one PMS handling reservations, payments, and guest messaging

Cons

  • Pricing scales quickly for portfolios over 20 properties
  • Limited advanced reporting and analytics compared to enterprise tools
  • Occasional delays in channel syncs during peak seasons

Best For

Small to mid-sized vacation rental managers or agencies with 1-50 properties looking for an easy white-label website and booking solution.

Pricing

Starts at $59/month (up to 3 properties), $119/month (up to 12), up to $479+/month for 100+ properties; annual billing offers 20% discount.

Visit Lodgifylodgify.com
6
Smoobu logo

Smoobu

specialized

User-friendly channel manager and PMS for vacation rentals featuring full white-label customization.

Overall Rating8.3/10
Features
8.4/10
Ease of Use
9.1/10
Value
8.0/10
Standout Feature

Customizable white-label guest app and owner dashboard for seamless rebranding

Smoobu is a comprehensive property management software designed for vacation rental owners and agencies, offering channel management, automated guest communication, payment processing, and a website builder. As a white-label solution, it allows users to rebrand the platform, including custom domains, owner portals, and guest apps, presenting it as their own PMS. It excels in unifying bookings from major OTAs like AI rbnb and Booking.com while providing tools for dynamic pricing and reporting.

Pros

  • Highly intuitive interface with easy calendar syncing and automation
  • Robust channel manager supporting 100+ platforms
  • Flexible white-label branding for agencies including custom portals

Cons

  • Advanced reporting lacks depth compared to enterprise tools
  • Full white-label features require higher-tier or custom plans
  • Scalability can be limited for portfolios over 500 properties

Best For

Small to mid-sized property management agencies seeking an affordable, user-friendly white-label PMS with strong automation.

Pricing

Starts at €19/property/month (Lite), €29 (Pro), €49 (Pro+); white-label agency plans custom from €99/month + per-property fees.

Visit Smoobusmoobu.com
7
Uplisting logo

Uplisting

specialized

AI rbnb and short-term rental management platform with white-label interface and advanced automation.

Overall Rating8.3/10
Features
8.7/10
Ease of Use
8.1/10
Value
7.8/10
Standout Feature

White-label direct booking website builder with integrated PMS functionality

Uplisting is a robust property management software (PMS) designed for short-term rental agencies, featuring seamless integrations with AI rbnb, Booking.com, Vrbo, and other OTAs for unified channel management. It offers automation for messaging, dynamic pricing, cleaning schedules, and a fully white-label client portal that agencies can brand and resell to property owners. The platform also includes a direct booking website builder, making it ideal for agencies aiming to control the entire guest journey under their own branding.

Pros

  • Excellent multi-channel integrations and sync
  • Fully customizable white-label client portal and sub-accounts
  • Built-in automation for messaging, pricing, and operations

Cons

  • Premium pricing for white-label agency plans
  • Reporting and analytics lack depth compared to top competitors
  • Primarily optimized for short-term rentals, less for long-term

Best For

Short-term rental agencies managing portfolios for multiple clients who need a branded, reseller-friendly PMS with direct booking capabilities.

Pricing

Custom agency/white-label pricing upon request; standard plans start at $19/property/month (Essentials) up to $49/property/month (Enterprise), billed annually.

Visit Uplistinguplisting.io
8
iGMS logo

iGMS

specialized

All-in-one short-term rental software offering white-label messaging, channel sync, and dynamic pricing.

Overall Rating8.2/10
Features
8.5/10
Ease of Use
8.3/10
Value
8.0/10
Standout Feature

Fully white-label website builder with native booking engine that auto-syncs availability and rates across all channels

iGMS is an all-in-one property management software tailored for vacation rental owners and managers, offering seamless channel management across major OTAs like AI rbnb and Booking.com. It includes a white-label website builder with an integrated booking engine, dynamic pricing tools, automated guest messaging, and comprehensive reporting. The platform enables users to brand the software as their own, streamlining operations for short-term rentals without third-party dependencies.

Pros

  • Robust channel manager syncs with 100+ OTAs in real-time
  • White-label website and booking engine for custom branding
  • Dynamic pricing and automation tools save significant time

Cons

  • Limited advanced integrations with some niche tools
  • Reporting features lack depth for large portfolios
  • Customer support response times can vary

Best For

Small to mid-sized vacation rental managers seeking an affordable, branded all-in-one PMS without complex setups.

Pricing

Starts at $49/month for up to 4 properties (Starter), $99/month for up to 20 (Pro), and custom enterprise plans; includes 1% booking fee.

Visit iGMSigms.com
9
Tokeet logo

Tokeet

specialized

Cloud-based vacation rental PMS with customizable white-label portals for guests and owners.

Overall Rating7.9/10
Features
8.1/10
Ease of Use
7.7/10
Value
8.5/10
Standout Feature

Robust white-label reseller program with full rebranding, sub-accounts, and custom client apps

Tokeet is a versatile property management software tailored for vacation rentals, offering channel management, automated guest communications, online booking engines, and payment processing. Its white-label reseller program enables agencies to fully rebrand the platform, including custom domains, dashboards, and client portals, making it suitable for businesses reselling PMS under their own name. The software integrates with over 200 channels like AI rbnb and Booking.com, supporting dynamic pricing and operations for short-term rentals.

Pros

  • Extensive integrations with 200+ OTAs and PMS channels
  • Affordable pricing with scalable white-label reseller options
  • Intuitive mobile app for on-the-go management

Cons

  • Customer support response times can be inconsistent
  • Advanced reporting and analytics are somewhat limited
  • Occasional bugs reported in sync features

Best For

Small to mid-sized property management agencies or resellers seeking a cost-effective, fully rebrandable PMS for 10-100 properties.

Pricing

Starts at $9 per property/month (Starter plan, billed annually); Pro at $19/property/month; white-label reseller program with custom volume-based pricing from $500/month.

Visit Tokeettokeet.com
10
Hostfully logo

Hostfully

specialized

Property management tools with white-label digital guidebooks, websites, and operations software.

Overall Rating8.0/10
Features
8.2/10
Ease of Use
8.8/10
Value
7.5/10
Standout Feature

Fully white-label digital guidebooks that deliver personalized, interactive content to guests via app or web

Hostfully is a white-label vacation rental software platform focused on enhancing guest experiences through branded digital guidebooks, automated messaging, and customizable websites. It offers property management tools like channel manager integrations, direct booking engines, and guest communication automation, allowing managers to operate under their own brand. While strong in marketing and guest-facing features, it provides lighter PMS capabilities compared to full-suite competitors.

Pros

  • Highly customizable white-label digital guidebooks for branded guest experiences
  • User-friendly interface with seamless integrations to AI rbnb, Vrbo, and Booking.com
  • Strong automation for guest messaging and check-in processes

Cons

  • Limited advanced PMS features like dynamic pricing or robust reporting
  • Pricing scales quickly for larger portfolios
  • Less emphasis on team collaboration tools compared to top competitors

Best For

Small to mid-sized vacation rental managers prioritizing branded guest communications and marketing over comprehensive back-end property management.

Pricing

Starts at $79/month for basic guidebook plans, with full PMS bundles from $169/month; scales per property and features, plus enterprise custom pricing.

Visit Hostfullyhostfully.com

Conclusion

The top 10 white-label property management software tools reviewed offer tailored solutions for diverse needs, with Hostaway emerging as the standout choice—featuring end-to-end customization and seamless channel management. Guesty and DoorLoop excel as strong alternatives, with Guesty leading in automation and web-based tools, and DoorLoop excelling in residential focus and reseller support. Together, they represent the best options for businesses seeking to brand effectively while streamlining operations.

Hostaway logo
Our Top Pick
Hostaway

Begin by exploring Hostaway to leverage its comprehensive features for your white-label property management needs, and consider Guesty or DoorLoop if their specific strengths better align with your unique requirements.