Quick Overview
- 1#1: GoHighLevel - All-in-one white-label platform for agencies with CRM, marketing automation, funnel building, and client management tools.
- 2#2: Vendasta - White-label marketplace providing agencies access to over 250 digital marketing products and services.
- 3#3: AgencyAnalytics - White-label SEO, PPC, and social media reporting dashboard with customizable client reports.
- 4#4: TapClicks - Enterprise-grade white-label marketing operations platform for data aggregation, reporting, and automation.
- 5#5: Whatagraph - Automated white-label data visualization and reporting tool integrating 50+ marketing platforms.
- 6#6: ReportGarden - White-label reporting software for creating professional client proposals, audits, and performance reports.
- 7#7: DashThis - Easy-to-use white-label dashboard builder connecting to 50+ marketing data sources.
- 8#8: Swydo - White-label automated reporting and alerts for PPC, SEO, and social media campaigns.
- 9#9: BrightLocal - White-label local SEO tools including rank tracking, citation builder, and review management.
- 10#10: SEOmonitor - White-label SERP tracking and SEO platform with client-specific reporting and task management.
We evaluated tools based on feature depth, usability, customization flexibility, and value, ensuring our ranking reflects the most impactful and reliable solutions for modern agency operations.
Comparison Table
This comparison table highlights top white label marketing software tools, such as GoHighLevel, Vendasta, AgencyAnalytics, TapClicks, Whatagraph, and more, to simplify platform selection. It outlines key features, pricing models, and use cases, helping readers understand each tool's strengths. From automation to reporting, the table equips you to identify the best fit for your white label marketing needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | GoHighLevel All-in-one white-label platform for agencies with CRM, marketing automation, funnel building, and client management tools. | specialized | 9.5/10 | 9.8/10 | 8.2/10 | 9.6/10 |
| 2 | Vendasta White-label marketplace providing agencies access to over 250 digital marketing products and services. | enterprise | 9.2/10 | 9.7/10 | 8.1/10 | 8.8/10 |
| 3 | AgencyAnalytics White-label SEO, PPC, and social media reporting dashboard with customizable client reports. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 4 | TapClicks Enterprise-grade white-label marketing operations platform for data aggregation, reporting, and automation. | enterprise | 8.5/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 5 | Whatagraph Automated white-label data visualization and reporting tool integrating 50+ marketing platforms. | specialized | 8.5/10 | 9.2/10 | 8.0/10 | 7.8/10 |
| 6 | ReportGarden White-label reporting software for creating professional client proposals, audits, and performance reports. | specialized | 8.2/10 | 8.8/10 | 7.9/10 | 7.5/10 |
| 7 | DashThis Easy-to-use white-label dashboard builder connecting to 50+ marketing data sources. | specialized | 8.3/10 | 8.7/10 | 9.0/10 | 7.8/10 |
| 8 | Swydo White-label automated reporting and alerts for PPC, SEO, and social media campaigns. | specialized | 8.4/10 | 8.7/10 | 9.2/10 | 8.0/10 |
| 9 | BrightLocal White-label local SEO tools including rank tracking, citation builder, and review management. | specialized | 8.6/10 | 9.1/10 | 8.4/10 | 8.2/10 |
| 10 | SEOmonitor White-label SERP tracking and SEO platform with client-specific reporting and task management. | specialized | 8.2/10 | 8.5/10 | 7.9/10 | 8.0/10 |
All-in-one white-label platform for agencies with CRM, marketing automation, funnel building, and client management tools.
White-label marketplace providing agencies access to over 250 digital marketing products and services.
White-label SEO, PPC, and social media reporting dashboard with customizable client reports.
Enterprise-grade white-label marketing operations platform for data aggregation, reporting, and automation.
Automated white-label data visualization and reporting tool integrating 50+ marketing platforms.
White-label reporting software for creating professional client proposals, audits, and performance reports.
Easy-to-use white-label dashboard builder connecting to 50+ marketing data sources.
White-label automated reporting and alerts for PPC, SEO, and social media campaigns.
White-label local SEO tools including rank tracking, citation builder, and review management.
White-label SERP tracking and SEO platform with client-specific reporting and task management.
GoHighLevel
specializedAll-in-one white-label platform for agencies with CRM, marketing automation, funnel building, and client management tools.
SaaS Mode for fully white-label reselling, letting agencies charge clients monthly fees for a branded version of the entire platform
GoHighLevel is a comprehensive white-label marketing platform designed specifically for agencies, offering an all-in-one CRM, marketing automation, sales funnels, website builders, SMS/email campaigns, appointment scheduling, and more under your own branding. It enables agencies to resell the entire platform as their proprietary SaaS product through its powerful SaaS mode, streamlining client management and scaling operations effortlessly. With robust customization options, it empowers users to deliver professional marketing services without building from scratch.
Pros
- Fully white-labelable SaaS mode allows agencies to resell branded dashboards to unlimited clients
- Extensive feature set including CRM, funnels, websites, automation, and integrations covers all agency needs
- Cost-effective scaling with high margins on client subscriptions
Cons
- Steep learning curve due to the platform's vast capabilities and complexity
- Occasional bugs and performance issues in high-volume usage
- Customer support can be inconsistent during peak times
Best For
Marketing agencies seeking a scalable white-label solution to offer branded CRM and automation tools to multiple clients while maximizing revenue through SaaS reselling.
Pricing
Starts at $97/month (Agency Starter), $297/month (Unlimited), $497/month (SaaS Pro) with LC Pro at $497/month; pay-per-client SaaS fees enable high margins.
Vendasta
enterpriseWhite-label marketplace providing agencies access to over 250 digital marketing products and services.
The Vendasta Marketplace, offering instant access to 250+ fully white-label digital marketing services and tools.
Vendasta is a robust white-label marketing platform designed for agencies and resellers to offer branded digital services like SEO, social media management, reputation monitoring, listings management, and advertising without building tools from scratch. It provides a unified dashboard for client management, automated reporting, fulfillment, and sales enablement, allowing businesses to scale service offerings efficiently. The platform's marketplace model lets users access over 250 pre-built services, customizable under their own brand.
Pros
- Vast marketplace with 250+ white-label services for SEO, social, ads, and more
- Comprehensive client portals, automated reporting, and fulfillment tools
- Highly scalable for agencies managing multiple clients and services
Cons
- Steep learning curve due to extensive feature set
- Pricing can escalate with add-on services and higher tiers
- Some advanced customizations require developer support or integrations
Best For
Mid-to-large digital agencies seeking a full-suite white-label platform to resell diverse marketing services under their brand.
Pricing
Custom tiers starting at $359/month for essentials, scaling to enterprise plans; pay-per-client or a la carte service fees apply.
AgencyAnalytics
specializedWhite-label SEO, PPC, and social media reporting dashboard with customizable client reports.
Widget Marketplace with 100+ pre-built, customizable data widgets for effortless multi-channel dashboard creation
AgencyAnalytics is a comprehensive white-label reporting platform tailored for digital marketing agencies, enabling them to create branded client dashboards and automated reports from integrated data sources like Google Analytics, SEO tools, PPC platforms, and social media. It consolidates multi-channel performance metrics into customizable, professional-looking reports that agencies can deliver under their own branding. The tool emphasizes automation, real-time tracking, and client-facing portals to streamline agency workflows and enhance client retention.
Pros
- Extensive integrations with 80+ marketing tools for unified reporting
- Fully customizable white-label dashboards and automated PDF/CSV reports
- Real-time data updates and client portals for self-service access
Cons
- Pricing scales quickly for larger agencies or more clients
- Initial setup and widget configuration can be time-intensive
- Advanced customization options are somewhat limited compared to enterprise alternatives
Best For
Mid-sized digital marketing agencies seeking a robust, branded reporting solution to professionalize client communications without heavy development costs.
Pricing
Starts at $99/month (Starter, 1 user/50 clients), Agency plans from $199/month (up to 500 clients), Enterprise custom pricing.
TapClicks
enterpriseEnterprise-grade white-label marketing operations platform for data aggregation, reporting, and automation.
Universal Data Connector for effortless, real-time integration with virtually any marketing platform
TapClicks is a robust marketing operations platform designed for agencies, offering seamless data aggregation from over 100 channels into customizable white-label dashboards and reports. It automates reporting workflows, provides client portals, and includes tools for attribution modeling and forecasting. As a white-label solution, it allows agencies to brand the platform as their own, delivering professional insights without custom development.
Pros
- Extensive integrations with 100+ marketing tools for comprehensive data aggregation
- Powerful white-label customization for branded client experiences
- Automated reporting and scheduling to save time on manual tasks
Cons
- Steep learning curve for advanced features and setup
- Pricing can be expensive for smaller agencies
- Occasional delays in new integrations or support response
Best For
Mid-to-large marketing agencies needing scalable, white-label reporting and data unification across multiple channels.
Pricing
Custom quote-based pricing starting at around $500/month for basic plans, scaling to $2,000+ for enterprise with add-ons.
Whatagraph
specializedAutomated white-label data visualization and reporting tool integrating 50+ marketing platforms.
Automated, scheduled white-label report delivery with one-click client sharing
Whatagraph is a data visualization and automated reporting platform tailored for marketing agencies, enabling seamless integration of data from over 50 sources like Google Analytics, Facebook Ads, and SEO tools. It excels in creating customizable, visually stunning dashboards and reports that can be fully white-labeled under an agency's branding. The tool automates report generation and scheduling, allowing teams to deliver professional client insights without manual data wrangling.
Pros
- Robust integrations with 50+ marketing platforms for unified reporting
- Highly customizable drag-and-drop templates and visualizations
- Full white-label capabilities including custom domains and branding
Cons
- Pricing escalates quickly for agencies with many clients
- Initial data source setup and widget customization has a learning curve
- Limited advanced analytics compared to enterprise BI tools
Best For
Marketing agencies and freelancers needing automated, branded client reports from multiple data sources.
Pricing
Starts at €199/month (billed annually) for Pro; Agency plan at €399/month; Enterprise custom.
ReportGarden
specializedWhite-label reporting software for creating professional client proposals, audits, and performance reports.
Universal Report API for connecting virtually any data source and automating bespoke reports
ReportGarden is a white-label marketing reporting platform designed for agencies to create automated, branded client reports across channels like PPC, SEO, social media, and web analytics. It offers drag-and-drop builders, scheduled email deliveries, and customizable client portals without vendor branding. The tool streamlines data visualization and insights sharing, helping agencies scale reporting efficiently.
Pros
- Extensive integrations with 30+ platforms including Google Ads, Facebook, and GA4
- Fully white-label reports, dashboards, and portals with custom domains
- Automated scheduling and multi-client management for scalability
Cons
- Pricing can be steep for small agencies or low-volume users
- Steeper learning curve for advanced customizations and API usage
- Occasional performance lags with large datasets or many integrations
Best For
Mid-sized digital marketing agencies handling multiple clients who need professional, branded automated reports without building from scratch.
Pricing
Starts at $59/month (Starter) for basic reporting; Pro at $149/month for white-label features; Agency and Enterprise plans custom-priced based on clients/users.
DashThis
specializedEasy-to-use white-label dashboard builder connecting to 50+ marketing data sources.
Fully customizable white-label client portals with your own domain and branding
DashThis is a marketing dashboard platform that aggregates data from over 50 connectors like Google Analytics, Facebook Ads, and SEO tools into customizable, real-time dashboards. It excels in white-label capabilities, allowing agencies to rebrand the interface with custom logos, domains, and colors for client-facing portals. The tool automates report generation and scheduling, making it ideal for agencies managing multiple client reports efficiently.
Pros
- Extensive 50+ integrations for comprehensive marketing data aggregation
- Seamless white-labeling with custom domains and branding
- User-friendly drag-and-drop dashboard builder with templates
Cons
- Limited advanced data analysis beyond visualization and reporting
- Pricing scales quickly with number of dashboards and clients
- Occasional data sync delays reported by some users
Best For
Marketing agencies seeking branded, automated client reporting dashboards without building from scratch.
Pricing
Starts at $159/month (Starter: 5 dashboards), $289/month (Pro: 25 dashboards), $489/month (Enterprise: unlimited); annual discounts available.
Swydo
specializedWhite-label automated reporting and alerts for PPC, SEO, and social media campaigns.
White-label client dashboards that automatically sync and visualize multi-platform data in real-time
Swydo is a reporting and dashboard platform tailored for digital marketing agencies, specializing in automated, white-labeled reports that aggregate data from sources like Google Analytics, Google Ads, Facebook Ads, and over 70 other integrations. It enables agencies to create customizable, branded client dashboards and scheduled PDF reports, streamlining the reporting process. With client portals for self-service access, Swydo helps agencies deliver professional insights without manual data wrangling.
Pros
- Extensive integrations with 70+ marketing platforms for comprehensive reporting
- Fully customizable white-label dashboards and reports
- Intuitive interface with automated scheduling and client portals
Cons
- Primarily focused on reporting rather than full marketing automation
- Pricing scales quickly with the number of reports and clients
- Limited advanced AI-driven analytics compared to competitors
Best For
Digital marketing agencies seeking efficient, branded client reporting without developing custom solutions.
Pricing
Starts at $59/month (Pro plan for 10 reports), with Agency ($119/month for 50 reports) and custom Enterprise pricing.
BrightLocal
specializedWhite-label local SEO tools including rank tracking, citation builder, and review management.
Custom white-label client reporting portal with embeddable dashboards and scheduled branded PDF exports
BrightLocal is a specialized local SEO platform tailored for agencies, providing tools for rank tracking, citation building, review management, local audits, and automated reporting. It stands out in the white-label space by allowing full customization of client reports and dashboards with agency branding, logos, and domains. This enables marketers to resell SEO services seamlessly under their own brand while leveraging robust automation for multi-client management.
Pros
- Fully customizable white-label reports and client portals for seamless rebranding
- Comprehensive local SEO toolkit including rank tracking, citations, and review generation
- Automated reporting and scheduling saves significant time for agencies
Cons
- Primarily focused on local SEO, lacking broader digital marketing features
- Full white-label capabilities require higher-tier Pro or Enterprise plans
- Interface feels dated and has a moderate learning curve for advanced features
Best For
Local SEO agencies and marketers needing branded, automated reporting for multiple clients without building tools from scratch.
Pricing
Plans start at $29/month (Single tools); agency-focused Grow ($39/user/month), Pro ($59/user/month with white-label), and Enterprise (custom); billed annually.
SEOmonitor
specializedWhite-label SERP tracking and SEO platform with client-specific reporting and task management.
Fully customizable white-label client portals with embeddable widgets and API access for seamless agency rebranding
SEOmonitor is a robust SEO platform tailored for agencies, offering precise daily rank tracking, local SEO optimization, and SERP analysis tools. It excels as a white-label solution, enabling users to customize dashboards with their branding, domain, and reports for seamless client delivery. The software provides actionable insights through keyword research, competitor analysis, and automated reporting, making it ideal for scaling SEO services.
Pros
- Exceptionally accurate rank tracking with IP rotation and daily updates
- Comprehensive white-label customization including custom domains and branding
- Strong local SEO tools with hyper-local data and map pack tracking
Cons
- Fewer integrations than broader SEO suites like Ahrefs or SEMrush
- White-label features locked behind higher-tier plans
- Interface can feel overwhelming for beginners despite intuitive dashboards
Best For
Mid-sized SEO agencies focused on local markets needing branded client reporting and reliable rank tracking.
Pricing
Starts at $99/month for basic plans; white-label and agency features from $299/month, with custom enterprise pricing available.
Conclusion
The top white-label tools highlighted the diversity of solutions available, with GoHighLevel, Vendasta, and AgencyAnalytics leading. GoHighLevel claims the top spot for its all-in-one approach, while Vendasta impresses with its extensive marketplace and AgencyAnalytics stands out for customizable reporting, each offering a unique angle to meet agency needs.
Begin your search with GoHighLevel to leverage its robust all-in-one features, or consider Vendasta or AgencyAnalytics if they better align with your specific goals—all are designed to strengthen your agency's capabilities.
Tools Reviewed
All tools were independently evaluated for this comparison