Quick Overview
- 1#1: GoHighLevel - All-in-one white-label platform for agencies with CRM, email/SMS marketing automation, sales funnels, and websites.
- 2#2: Vendasta - White-label digital marketing platform offering automation tools for email, social, SEO, and client management.
- 3#3: Kartra - White-label all-in-one marketing automation suite with email campaigns, behavioral automation, and sales pages for agencies.
- 4#4: DashClicks - White-label agency dashboard with marketing automation for SEO, PPC, email, and client reporting.
- 5#5: Keap - Powerful white-label reseller program for CRM and marketing automation focused on sales pipelines and email nurturing.
- 6#6: Ontraport - White-label marketing automation platform with advanced email sequences, lead scoring, and e-commerce tools.
- 7#7: SuiteDash - Fully white-label business platform combining CRM, project management, and marketing automation features.
- 8#8: Moosend - White-label email marketing automation with automation workflows, landing pages, and e-commerce integrations.
- 9#9: Simvoly - White-label website builder integrated with CRM, email marketing automation, and funnel builder.
- 10#10: Mautic - Open-source self-hosted marketing automation platform fully customizable for white-label use.
These tools were selected by evaluating feature breadth, platform usability, scalability, and long-term value, ensuring they balance robust functionality with ease of use for agency growth.
Comparison Table
White label marketing automation software streamlines client services, and this comparison table breaks down top tools like GoHighLevel, Vendasta, Kartra, DashClicks, and more. It details key features, pricing, and integration strengths to help businesses identify the best fit for scaling client campaigns, enhancing efficiency, or boosting revenue.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | GoHighLevel All-in-one white-label platform for agencies with CRM, email/SMS marketing automation, sales funnels, and websites. | enterprise | 9.4/10 | 9.7/10 | 8.2/10 | 9.6/10 |
| 2 | Vendasta White-label digital marketing platform offering automation tools for email, social, SEO, and client management. | enterprise | 9.2/10 | 9.6/10 | 8.4/10 | 9.0/10 |
| 3 | Kartra White-label all-in-one marketing automation suite with email campaigns, behavioral automation, and sales pages for agencies. | enterprise | 8.7/10 | 9.3/10 | 8.0/10 | 8.4/10 |
| 4 | DashClicks White-label agency dashboard with marketing automation for SEO, PPC, email, and client reporting. | enterprise | 8.2/10 | 8.7/10 | 7.8/10 | 8.0/10 |
| 5 | Keap Powerful white-label reseller program for CRM and marketing automation focused on sales pipelines and email nurturing. | enterprise | 6.9/10 | 8.4/10 | 6.2/10 | 6.1/10 |
| 6 | Ontraport White-label marketing automation platform with advanced email sequences, lead scoring, and e-commerce tools. | enterprise | 7.8/10 | 8.3/10 | 6.9/10 | 7.4/10 |
| 7 | SuiteDash Fully white-label business platform combining CRM, project management, and marketing automation features. | enterprise | 7.8/10 | 8.2/10 | 7.4/10 | 9.1/10 |
| 8 | Moosend White-label email marketing automation with automation workflows, landing pages, and e-commerce integrations. | enterprise | 8.2/10 | 8.4/10 | 8.7/10 | 8.9/10 |
| 9 | Simvoly White-label website builder integrated with CRM, email marketing automation, and funnel builder. | enterprise | 7.8/10 | 7.5/10 | 8.8/10 | 8.2/10 |
| 10 | Mautic Open-source self-hosted marketing automation platform fully customizable for white-label use. | other | 8.2/10 | 8.5/10 | 7.0/10 | 9.5/10 |
All-in-one white-label platform for agencies with CRM, email/SMS marketing automation, sales funnels, and websites.
White-label digital marketing platform offering automation tools for email, social, SEO, and client management.
White-label all-in-one marketing automation suite with email campaigns, behavioral automation, and sales pages for agencies.
White-label agency dashboard with marketing automation for SEO, PPC, email, and client reporting.
Powerful white-label reseller program for CRM and marketing automation focused on sales pipelines and email nurturing.
White-label marketing automation platform with advanced email sequences, lead scoring, and e-commerce tools.
Fully white-label business platform combining CRM, project management, and marketing automation features.
White-label email marketing automation with automation workflows, landing pages, and e-commerce integrations.
White-label website builder integrated with CRM, email marketing automation, and funnel builder.
Open-source self-hosted marketing automation platform fully customizable for white-label use.
GoHighLevel
enterpriseAll-in-one white-label platform for agencies with CRM, email/SMS marketing automation, sales funnels, and websites.
SaaS Pro mode for complete white-label desktop/mobile app rebranding and client reselling with custom pricing.
GoHighLevel is a comprehensive white-label marketing automation platform tailored for agencies, offering CRM, email/SMS marketing, sales funnels, website builders, appointment scheduling, and workflow automation in one dashboard. It enables full rebranding, allowing users to white-label the entire software and resell it as their own SaaS product to clients. With unlimited sub-accounts and contacts on higher plans, it's built for scaling agency operations efficiently.
Pros
- All-in-one platform eliminates need for multiple tools
- Full white-labeling with SaaS reselling mode
- Unlimited sub-accounts, contacts, and users on pro plans
Cons
- Steep learning curve for beginners
- Occasional bugs in advanced features
- Customer support response times can vary
Best For
Marketing agencies and service providers looking to white-label and resell a complete CRM and automation suite to multiple clients.
Pricing
Starter at $97/mo, Unlimited at $297/mo, SaaS Pro (white-label) at $497/mo; annual discounts available.
Vendasta
enterpriseWhite-label digital marketing platform offering automation tools for email, social, SEO, and client management.
The Vendasta Marketplace, allowing agencies to instantly access and white-label hundreds of ready-to-sell marketing apps and tools.
Vendasta is a robust white-label marketing platform designed for agencies and resellers to deliver a full suite of digital marketing services under their own branding. It offers an extensive marketplace of over 300 pre-built apps for SEO, social media, reputation management, advertising, listings, and sales CRM. The platform automates client workflows, provides unified reporting, and enables scalable business growth through white-label reselling without development overhead.
Pros
- Vast white-label marketplace with 300+ apps for comprehensive service offerings
- Unified dashboard and automated reporting for efficient multi-client management
- Strong scalability for agencies reselling services without building from scratch
Cons
- Steep learning curve due to extensive features and customization options
- Pricing can add up quickly for agencies with many low-volume clients
- Some advanced integrations require higher-tier plans or custom setup
Best For
Mid-to-large digital marketing agencies seeking a scalable white-label platform to resell automated marketing services to SMB clients.
Pricing
Tiered subscription plans starting at around $500/month for core access, with per-client pricing from $50-200/month depending on services; free trial available.
Kartra
enterpriseWhite-label all-in-one marketing automation suite with email campaigns, behavioral automation, and sales pages for agencies.
Agency Studio for seamless white-labeling with unlimited client sub-accounts and full platform rebranding
Kartra is an all-in-one marketing automation platform with robust white-label capabilities via its Agency features, enabling agencies to brand and resell the entire suite to clients. It combines CRM, email/SMS marketing, sales funnels, websites, automation workflows, memberships, courses, affiliates, and helpdesk into a unified system. This makes it a strong choice for agencies seeking a comprehensive, rebrandable solution without juggling multiple tools.
Pros
- All-in-one platform with CRM, automation, funnels, and e-commerce under one roof
- Powerful white-label agency tools for unlimited branded sub-accounts
- Advanced behavioral automation and built-in analytics
Cons
- Steep learning curve due to extensive features
- Pricing escalates rapidly with lead volume
- Fewer native integrations than specialized competitors
Best For
Digital agencies and marketers looking to white-label a feature-rich automation platform for client services.
Pricing
Starter at $119/mo (2,500 leads), Silver $229 (12,500), Gold $429 (25k+), Platinum $699 (55k+), billed monthly; annual discounts and enterprise custom pricing available.
DashClicks
enterpriseWhite-label agency dashboard with marketing automation for SEO, PPC, email, and client reporting.
DashClicks Marketplace: A one-stop fulfillment network for 30+ vetted white-label marketing services.
DashClicks is a robust white-label marketing automation platform tailored for digital agencies, enabling them to resell a wide array of marketing services under their own brand. It integrates CRM, project management, client reporting, and fulfillment for services like SEO, PPC, social media, email marketing, and more. The platform streamlines agency workflows by automating client onboarding, task tracking, and performance analytics, allowing scalable growth without in-house expertise.
Pros
- Extensive catalog of 30+ white-label services for easy reselling
- Integrated CRM, billing, and automated reporting tools
- Fully customizable branding and client portals
Cons
- Pricing can add up with service credits and minimum spends
- Steeper learning curve for full platform mastery
- Customer support response times vary
Best For
Mid-sized digital agencies seeking an all-in-one white-label solution to expand service offerings without hiring specialists.
Pricing
Starts at $197/month for Starter plan (includes 10 service credits), scaling to Enterprise at $997+/month; additional white-label services purchased via credits.
Keap
enterprisePowerful white-label reseller program for CRM and marketing automation focused on sales pipelines and email nurturing.
Visual sales pipeline builder that automates deal progression from lead to close
Keap (formerly Infusionsoft) is a robust CRM and marketing automation platform tailored for small businesses, enabling automated email campaigns, lead nurturing, sales pipelines, and customer management. It integrates marketing, sales, and e-commerce tools into a single dashboard for streamlined operations. While it offers partner programs for agencies, its white-label capabilities are limited, lacking full rebranding options compared to dedicated white-label solutions.
Pros
- Comprehensive automation workflows for emails and sales
- Built-in CRM with opportunity tracking
- Extensive integrations with third-party apps
Cons
- No native full white-label rebranding
- Steep learning curve for advanced features
- Pricing lacks flexibility for resellers
Best For
Small agencies managing client campaigns internally who need strong automation but can tolerate visible Keap branding.
Pricing
Starts at $199/month for Pro plan (2 users, 1,500 contacts), scales to $299+/month for Max; partner pricing available but not white-label inclusive.
Ontraport
enterpriseWhite-label marketing automation platform with advanced email sequences, lead scoring, and e-commerce tools.
Full white-label client portal with custom branding, domains, and agency dashboard for seamless reselling
Ontraport is an all-in-one marketing automation platform that combines CRM, email marketing, landing pages, e-commerce, and membership site management into a single dashboard, with robust white-label capabilities for agencies in its higher-tier plans. It enables users to automate customer journeys visually, track leads, and handle payments seamlessly under their own branding. Ideal for small to mid-sized businesses and agencies seeking a comprehensive solution without multiple tools.
Pros
- Comprehensive all-in-one automation including CRM, email, SMS, and payments
- Strong white-label options for agencies with custom domains and branding
- Visual campaign builder for complex automations without coding
Cons
- Dated user interface with a steeper learning curve
- High pricing, especially for white-label Diamond plan
- Limited advanced analytics and A/B testing compared to top competitors
Best For
Marketing agencies managing SMB clients who need a fully white-labeled all-in-one automation platform.
Pricing
Starts at $99/mo (Basic, no white-label); Diamond plan at $497/mo includes full white-labeling; custom enterprise pricing available.
SuiteDash
enterpriseFully white-label business platform combining CRM, project management, and marketing automation features.
Fully integrated white-label client portals that combine marketing automation, file sharing, invoicing, and project management into one branded dashboard.
SuiteDash is an all-in-one white-label platform designed for agencies, combining CRM, marketing automation, project management, invoicing, client portals, and more into a single rebrandable solution. It enables users to create email campaigns, SMS marketing, landing pages, forms, and automated workflows while offering fully customizable branding with custom domains and logos. This makes it ideal for reselling as a proprietary tool to clients without SuiteDash branding.
Pros
- Comprehensive all-in-one platform eliminates need for multiple tools
- True white-labeling with unlimited custom branding and domains
- Excellent value with unlimited clients and staff on higher plans
Cons
- Steep learning curve due to vast feature set
- Marketing automation lacks depth of specialized tools like ActiveCampaign
- User interface appears dated compared to modern competitors
Best For
Small to mid-sized agencies seeking an affordable, fully white-label all-in-one platform for client management and basic marketing automation.
Pricing
Starts at $19/month (Solo, limited features); Pro at $99/month (unlimited clients/staff, full white-label); billed annually with 14-day free trial.
Moosend
enterpriseWhite-label email marketing automation with automation workflows, landing pages, and e-commerce integrations.
Seamless white-label reseller program with complete rebranding, custom domains, and isolated client dashboards
Moosend is an all-in-one email marketing and automation platform with robust white-label capabilities, allowing agencies to rebrand the entire interface, including custom domains, logos, and client sub-accounts. It provides drag-and-drop email builders, advanced automation workflows, landing pages, A/B testing, and detailed analytics to manage multi-client campaigns seamlessly. As a white-label solution, it empowers resellers to offer professional marketing automation services under their own brand without development overhead.
Pros
- Fully customizable white-label branding with multi-client management
- Unlimited email sends on higher plans for cost efficiency
- Intuitive drag-and-drop automation builder and landing page creator
Cons
- Limited native SMS and advanced multichannel support
- Fewer integrations compared to enterprise competitors
- White-label setup requires partner program enrollment with custom quotes
Best For
Small to mid-sized digital agencies seeking an affordable, easy-to-rebrand platform for client email automation services.
Pricing
Standard plans start at $9/mo (1,000 subscribers); white-label via Partner Program with custom pricing from $100+/mo based on clients and volume.
Simvoly
enterpriseWhite-label website builder integrated with CRM, email marketing automation, and funnel builder.
Fully customizable white-label reseller dashboard with your own domain, logo, and pricing control for seamless client onboarding.
Simvoly is an all-in-one drag-and-drop platform for building websites, sales funnels, landing pages, online stores, and CRM systems with integrated email marketing automation. It excels as a white-label solution for agencies, enabling full rebranding, custom domains, and reselling to clients under their own name. Key marketing automation features include automated email sequences, lead scoring, abandoned cart recovery, and funnel-based workflows, making it suitable for streamlining client campaigns.
Pros
- Affordable white-label reseller program with unlimited sub-accounts
- Intuitive drag-and-drop builder for funnels and emails
- All-in-one integration of CRM, e-commerce, and automation
Cons
- Limited advanced automation triggers compared to dedicated tools like ActiveCampaign
- Fewer third-party integrations and app ecosystem
- Customization options can feel restrictive for complex workflows
Best For
Small to mid-sized digital agencies seeking an affordable, easy-to-white-label all-in-one platform for client websites, funnels, and basic marketing automation.
Pricing
Core plans from $12/month (Personal) to $59/month (Enterprise); white-label reseller plans start at $199/month for branded agency dashboards with unlimited clients.
Mautic
otherOpen-source self-hosted marketing automation platform fully customizable for white-label use.
100% self-hosted open-source architecture for unlimited white-label reselling without licensing fees
Mautic is a robust open-source marketing automation platform designed for email marketing, lead management, segmentation, campaign automation, and analytics. It excels in white-label scenarios through full self-hosting capabilities, enabling agencies to rebrand and resell it as their own solution without vendor lock-in. With extensive customization options via plugins and themes, it supports complex marketing workflows while remaining fully controllable by the user.
Pros
- Completely free open-source core with no usage limits
- Full white-labeling via self-hosting and custom branding
- Comprehensive features including automation, tracking, and integrations
Cons
- Requires technical expertise for setup and maintenance
- Steeper learning curve compared to SaaS alternatives
- Community support rather than dedicated enterprise helpdesk
Best For
Marketing agencies with in-house developers seeking a highly customizable, cost-free white-label automation platform.
Pricing
Free open-source software; self-hosting costs vary ($100-$500+/month depending on scale), optional paid plugins or managed hosting available.
Conclusion
Evaluating the top 10 white-label marketing automation platforms reveals GoHighLevel as the standout choice, offering a versatile all-in-one suite perfect for agencies seeking integration across CRM, email, and sales funnels. Vendasta follows with its strong focus on integrated digital marketing management, while Kartra stands out for its robust automation and sales-driven tools, each providing unique value. Together, these leaders highlight the depth of options available for agencies aiming to scale efficiently.
Take the first step to enhancing your agency's capabilities—try GoHighLevel now to unlock its all-encompassing features, or explore Vendasta or Kartra if your priorities align with their specialized strengths.
Tools Reviewed
All tools were independently evaluated for this comparison
