Quick Overview
- 1#1: GoHighLevel - All-in-one white-label platform for agencies to build sales funnels, capture leads, manage CRM, and automate marketing.
- 2#2: Vendasta - White-label digital marketing suite offering lead generation, SEO, listings management, and sales tools for agencies.
- 3#3: DashClicks - White-label agency fulfillment platform providing lead generation services, SEO, PPC, and client management tools.
- 4#4: Builderall - Comprehensive white-label digital marketing platform with email marketing, landing pages, and lead capture features for resellers.
- 5#5: Kartra - All-in-one white-label marketing platform for creating funnels, automating emails, and generating leads under your brand.
- 6#6: ClickFunnels - White-label compatible funnel builder designed for high-converting landing pages and lead generation campaigns.
- 7#7: Instapage - Enterprise-grade white-label landing page builder optimized for A/B testing and lead generation at scale.
- 8#8: Unbounce - White-label landing page platform with AI optimization features for capturing and converting leads effectively.
- 9#9: Leadpages - White-label landing page and popup builder focused on quick lead generation and opt-in forms for agencies.
- 10#10: Groove - White-label all-in-one platform with page builders, email marketing, and affiliate tools for lead generation.
We selected and ranked these tools based on feature breadth (including lead capture, CRM, and automation), quality of user experience, integration flexibility, and overall value, ensuring they meet the demands of high-performing agencies.
Comparison Table
Discover the power of white label lead generation software with this comparison table, featuring top tools like GoHighLevel, Vendasta, DashClicks, Builderall, Kartra, and more—ideal for understanding key features, pricing, and best use cases to match your business needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | GoHighLevel All-in-one white-label platform for agencies to build sales funnels, capture leads, manage CRM, and automate marketing. | enterprise | 9.6/10 | 9.8/10 | 8.4/10 | 9.5/10 |
| 2 | Vendasta White-label digital marketing suite offering lead generation, SEO, listings management, and sales tools for agencies. | enterprise | 9.1/10 | 9.5/10 | 8.2/10 | 8.7/10 |
| 3 | DashClicks White-label agency fulfillment platform providing lead generation services, SEO, PPC, and client management tools. | enterprise | 8.7/10 | 9.2/10 | 8.5/10 | 8.3/10 |
| 4 | Builderall Comprehensive white-label digital marketing platform with email marketing, landing pages, and lead capture features for resellers. | enterprise | 8.2/10 | 8.7/10 | 7.4/10 | 8.9/10 |
| 5 | Kartra All-in-one white-label marketing platform for creating funnels, automating emails, and generating leads under your brand. | enterprise | 8.2/10 | 9.1/10 | 7.8/10 | 7.9/10 |
| 6 | ClickFunnels White-label compatible funnel builder designed for high-converting landing pages and lead generation campaigns. | specialized | 6.8/10 | 7.2/10 | 8.4/10 | 6.1/10 |
| 7 | Instapage Enterprise-grade white-label landing page builder optimized for A/B testing and lead generation at scale. | specialized | 8.4/10 | 9.1/10 | 8.6/10 | 7.7/10 |
| 8 | Unbounce White-label landing page platform with AI optimization features for capturing and converting leads effectively. | specialized | 7.8/10 | 8.2/10 | 9.1/10 | 7.0/10 |
| 9 | Leadpages White-label landing page and popup builder focused on quick lead generation and opt-in forms for agencies. | specialized | 7.9/10 | 8.1/10 | 9.3/10 | 7.2/10 |
| 10 | Groove White-label all-in-one platform with page builders, email marketing, and affiliate tools for lead generation. | enterprise | 7.8/10 | 8.1/10 | 7.5/10 | 8.5/10 |
All-in-one white-label platform for agencies to build sales funnels, capture leads, manage CRM, and automate marketing.
White-label digital marketing suite offering lead generation, SEO, listings management, and sales tools for agencies.
White-label agency fulfillment platform providing lead generation services, SEO, PPC, and client management tools.
Comprehensive white-label digital marketing platform with email marketing, landing pages, and lead capture features for resellers.
All-in-one white-label marketing platform for creating funnels, automating emails, and generating leads under your brand.
White-label compatible funnel builder designed for high-converting landing pages and lead generation campaigns.
Enterprise-grade white-label landing page builder optimized for A/B testing and lead generation at scale.
White-label landing page platform with AI optimization features for capturing and converting leads effectively.
White-label landing page and popup builder focused on quick lead generation and opt-in forms for agencies.
White-label all-in-one platform with page builders, email marketing, and affiliate tools for lead generation.
GoHighLevel
enterpriseAll-in-one white-label platform for agencies to build sales funnels, capture leads, manage CRM, and automate marketing.
SaaS White Label Mode, allowing agencies to resell the entire platform as their own branded SaaS product with custom pricing
GoHighLevel is an all-in-one white-label CRM and marketing automation platform tailored for agencies specializing in lead generation. It enables users to build and deploy high-converting funnels, landing pages, forms, calendars, and SMS/email campaigns under their own branding. With unlimited sub-accounts, SaaS reselling capabilities, and integrated tools for lead nurturing and sales pipelines, it's a powerhouse for scaling client services.
Pros
- Fully white-label dashboard, websites, funnels, and mobile app for complete rebranding
- Comprehensive lead gen tools including funnels, forms, SMS/Email automation, and CRM in one platform
- Unlimited sub-accounts and SaaS mode for reselling to clients at custom pricing
Cons
- Steep learning curve due to extensive features and complex interface
- Higher-tier plans required for full agency scalability and advanced features
- Occasional performance glitches and support delays during peak times
Best For
Digital marketing agencies and lead gen service providers needing a scalable, fully white-label platform to manage multiple clients.
Pricing
Agency Starter at $97/mo (1 sub-account), Unlimited at $297/mo (unlimited sub-accounts), Pro at $497/mo; annual discounts available.
Vendasta
enterpriseWhite-label digital marketing suite offering lead generation, SEO, listings management, and sales tools for agencies.
The white-label client portal and marketplace, allowing agencies to offer branded lead gen from 300+ vetted tools and services.
Vendasta is a comprehensive white-label platform tailored for digital agencies and marketers to resell lead generation and marketing services under their own branding. It provides tools like AI-powered lead capture, local listings management, review generation, PPC campaigns via MatchCraft, and a unified inbox for managing leads from multiple channels. This enables agencies to scale client acquisition without revealing Vendasta as the backend provider.
Pros
- Fully white-label platform with no Vendasta branding visible to clients
- Extensive marketplace of 300+ integrations for diverse lead sources
- Scalable for agencies managing multiple clients with robust automation
- Advanced analytics and reporting for lead performance tracking
Cons
- Steep learning curve due to extensive feature set
- Higher pricing may not suit solo freelancers or small teams
- Broader marketing focus can overwhelm users seeking pure lead gen tools
Best For
Mid-to-large digital agencies reselling white-label lead generation alongside full marketing services to local businesses.
Pricing
Starts at $359/month (billed annually) for Starter plan with core features; Professional at $708/month, Premium at $1,348/month, and custom Enterprise pricing.
DashClicks
enterpriseWhite-label agency fulfillment platform providing lead generation services, SEO, PPC, and client management tools.
In-house fulfillment team that executes lead gen campaigns on behalf of agencies while maintaining full white-label control.
DashClicks is an all-in-one white-label platform tailored for digital marketing agencies, enabling them to resell lead generation services like SEO, PPC, social media ads, and email campaigns under their own branding. It offers a centralized dashboard for client management, automated reporting, CRM integration, and fulfillment support from an in-house team. This allows agencies to scale lead gen offerings without developing internal expertise or infrastructure.
Pros
- Comprehensive suite of white-label lead gen services including SEO, PPC, and funnels
- Automated white-label reporting and client portals for seamless branding
- Fulfillment network handles delivery, reducing agency workload
Cons
- Pricing can escalate quickly with service add-ons
- Initial setup and learning curve for full platform utilization
- Limited advanced customization in reporting templates
Best For
Mid-sized digital agencies looking to white-label and fulfill lead generation services at scale without building their own teams.
Pricing
Dashboard starts at $97/month (Starter), up to $297/month (Pro); services priced per lead/channel, e.g., $500-$2,500/month depending on volume.
Builderall
enterpriseComprehensive white-label digital marketing platform with email marketing, landing pages, and lead capture features for resellers.
Fully customizable white-label dashboard with unlimited client sub-accounts and complete rebranding capabilities
Builderall is an all-in-one digital marketing platform with a robust white-label reseller program, enabling agencies to rebrand and resell its tools for building websites, sales funnels, landing pages, and email automation tailored to lead generation. It includes lead capture forms, pop-ups, heatmaps, CRM integration, and automation workflows to nurture prospects effectively. Users can create unlimited sub-accounts for clients, making it suitable for scaling lead gen services under their own brand.
Pros
- Comprehensive all-in-one toolkit including funnels, email marketing, and CRM for full lead gen lifecycle
- Affordable white-label reseller program with unlimited sub-accounts and high revenue potential
- Extensive library of templates, pop-ups, and automation tools optimized for conversions
Cons
- Steep learning curve due to the platform's vast feature set
- Interface feels dated compared to modern competitors
- Customer support can be slow and inconsistent for resellers
Best For
Digital marketing agencies and resellers looking for a cost-effective, feature-packed white-label platform to offer lead generation services to multiple clients.
Pricing
White-label reseller plans start at $199/month (Agency plan), scaling to $499/month for advanced features, with options for revenue sharing and custom pricing.
Kartra
enterpriseAll-in-one white-label marketing platform for creating funnels, automating emails, and generating leads under your brand.
White-label agency reseller program with fully branded client sub-accounts and custom domains
Kartra is an all-in-one marketing platform that supports white-label lead generation through its agency features, allowing users to create branded client sub-accounts with custom domains and logos. It excels in building high-converting funnels, opt-in forms, and automated email sequences to capture and nurture leads seamlessly. While powerful for agencies managing multiple clients, it offers broader marketing tools beyond pure lead generation.
Pros
- Comprehensive all-in-one tools for funnels, emails, and CRM under white-label branding
- Agency dashboard for easy multi-client management with custom sub-accounts
- Advanced behavioral automation to nurture leads effectively
Cons
- Steep learning curve due to extensive features
- Higher pricing compared to specialized lead gen tools
- Overkill for agencies needing only basic white-label forms
Best For
Marketing agencies seeking a robust, white-label platform for end-to-end lead generation and client management.
Pricing
Starts at $99/month (Starter, up to 2,500 contacts); agency white-label features on Growth ($299/month) and higher tiers; additional fees for sub-accounts.
ClickFunnels
specializedWhite-label compatible funnel builder designed for high-converting landing pages and lead generation campaigns.
Proven funnel templates and 'Recipes' that allow quick deployment of high-converting lead capture pages
ClickFunnels is a drag-and-drop funnel builder designed primarily for creating high-converting landing pages, opt-in forms, and sales funnels to capture leads and drive sales. Agencies can build client-specific funnels using custom domains, allowing some level of branding flexibility for lead generation services. However, it does not offer true white-labeling, as the platform's branding remains visible in the backend and editor, limiting its suitability for reselling as a fully branded lead gen solution.
Pros
- Intuitive drag-and-drop editor with conversion-optimized templates
- Robust A/B testing and analytics for lead funnel optimization
- Integrations with popular email and CRM tools for lead nurturing
Cons
- Lacks full white-labeling; ClickFunnels branding is visible to clients
- High pricing without comprehensive lead management or automation
- Steep learning curve for advanced customizations and scaling
Best For
Solo marketers or small agencies building custom lead gen funnels for clients using custom domains, without needing a fully rebranded platform.
Pricing
Starts at $97/month (Basic), $197/month (Platinum), $297/month (Funnel Hacker); annual plans offer 2 months free.
Instapage
specializedEnterprise-grade white-label landing page builder optimized for A/B testing and lead generation at scale.
AdMap visualization tool for mapping ad traffic to optimized landing pages
Instapage is a powerful landing page builder with robust white-label capabilities designed for agencies to resell under their own brand for lead generation. It enables the creation of high-converting landing pages with advanced A/B testing, dynamic personalization, and seamless integrations with CRMs and ad platforms. Agencies benefit from dedicated client workspaces, custom domains, and a branded dashboard to manage lead gen campaigns professionally.
Pros
- Comprehensive white-label agency dashboard and client portals
- Advanced post-click optimization with A/B testing and personalization
- Extensive integrations for lead capture and CRM syncing
Cons
- Premium pricing with custom quotes for white-label plans
- Primarily focused on landing pages rather than full marketing funnels
- Steeper learning curve for advanced personalization features
Best For
Mid-sized digital agencies wanting a branded landing page platform to deliver white-label lead generation services to clients.
Pricing
White-label agency plans are custom-priced (typically $500+/month per agency); standard Business plan starts at $199/month.
Unbounce
specializedWhite-label landing page platform with AI optimization features for capturing and converting leads effectively.
Smart Traffic AI automatically routes visitors to the best-performing page variant for maximum conversions
Unbounce is a landing page builder optimized for lead generation, enabling users to create, A/B test, and optimize high-converting pages, popups, and sticky bars. For white-label use, agencies can leverage sub-accounts, custom domains, and client billing to deliver branded experiences to clients, though full rebranding is limited. It integrates with major CRMs and marketing tools to streamline lead capture and nurturing.
Pros
- Intuitive drag-and-drop builder accelerates page creation
- Powerful A/B testing and Smart Traffic AI for optimization
- Agency sub-accounts and custom domains support client management
Cons
- Not fully white-label; some Unbounce branding may appear
- Conversion limits on entry-level plans restrict scale
- Premium pricing without unlimited access on base tiers
Best For
Digital agencies focused on landing page-driven lead generation for multiple clients.
Pricing
Starts at $99/month (Build plan, 375 conversions/mo), scaling to $304+/month for higher volumes; annual billing discounts available.
Leadpages
specializedWhite-label landing page and popup builder focused on quick lead generation and opt-in forms for agencies.
Custom domain publishing without Leadpages branding on Pro+ plans, ideal for client-facing white-label delivery
Leadpages is a drag-and-drop landing page builder specialized in creating high-converting pages, pop-ups, and alert bars for lead generation. For white-label use, higher-tier plans allow publishing to custom client domains without visible Leadpages branding on live pages, enabling agencies to deliver branded experiences. It includes A/B testing, analytics, and integrations with major email and CRM tools, though the editor dashboard remains Leadpages-branded.
Pros
- Hundreds of mobile-responsive, conversion-optimized templates
- Intuitive drag-and-drop builder with one-click publishing to custom domains
- Built-in A/B testing, pop-ups, and 40+ integrations for lead capture
Cons
- No full white-label dashboard or multi-tenant client management
- Agency/team features locked behind expensive Advanced plan
- Per-account pricing limits scalability for large client rosters
Best For
Solo marketers or small agencies needing quick, high-converting landing pages for clients under custom domains without advanced client sub-accounts.
Pricing
Standard $49/mo (billed monthly) or $37/mo annually; Pro $99/$79; Advanced $299/$239 with team features and unbranded publishing.
Groove
enterpriseWhite-label all-in-one platform with page builders, email marketing, and affiliate tools for lead generation.
White-label agency dashboard for creating branded client portals and reselling the full suite
Groove.cm is an all-in-one digital marketing platform designed for building sales funnels, landing pages, websites, and email campaigns to capture and nurture leads. It supports white-labeling, allowing agencies to rebrand the tools and offer lead generation services to clients as their own. The integrated CRM and automation features streamline lead management from capture to conversion, making it suitable for scaling lead gen operations.
Pros
- Comprehensive all-in-one toolkit including funnels, CRM, and email automation
- Generous free plan and lifetime deal options for high value
- Strong partner program for agencies to resell white-labeled services
Cons
- Steeper learning curve due to extensive features
- Limited third-party integrations compared to top competitors
- Some advanced white-label customizations locked behind enterprise plans
Best For
Mid-sized agencies and solopreneurs looking for an affordable all-in-one white-label platform to build and manage client lead generation funnels.
Pricing
Free plan available; Pro at $99/month, Business at $149/month (billed annually), Enterprise custom with full white-labeling.
Conclusion
The top 10 tools offer diverse strengths, but GoHighLevel leads as the top choice, boasting an all-in-one platform that integrates sales funnels, CRM, and marketing automation seamlessly. Vendasta shines with its comprehensive digital marketing suite, while DashClicks excels in agency fulfillment, each fitting distinct needs. Together, they redefine lead generation for agencies, with the right tool depending on specific goals.
Don't miss out on transforming your agency's success—try GoHighLevel today to harness its powerful lead generation capabilities and streamline operations, paving the way for growth and client satisfaction.
Tools Reviewed
All tools were independently evaluated for this comparison
