Quick Overview
- 1#1: Elastic Email - Offers a comprehensive white-label email marketing platform with automation, templates, and reseller tools for agencies to brand as their own.
- 2#2: Brevo - Provides white-label email marketing and automation solutions with high deliverability and partner reseller programs for custom branding.
- 3#3: SendPulse - Delivers a white-label reseller platform for email marketing, SMS, and chatbots with full branding and multi-tenant support.
- 4#4: Mailjet - Features a white-label email service API and marketing platform for agencies to offer branded transactional and marketing emails.
- 5#5: InboxRoad - Specializes in a fully customizable white-label email service provider for agencies with drag-and-drop builders and analytics.
- 6#6: SendGrid - Supplies white-label marketing campaigns and transactional email infrastructure with robust API for reseller customization.
- 7#7: Mailgun - Enables white-label email delivery and marketing via flexible APIs and tools for branded agency solutions.
- 8#8: Netcore Cloud - Offers white-label email and SMS marketing with AI-driven personalization for enterprise resellers.
- 9#9: Mautic - Provides an open-source, self-hosted white-label marketing automation platform for fully branded email campaigns.
- 10#10: phpList - Delivers a free, open-source white-label newsletter and email campaign manager for custom agency deployments.
These tools were selected based on feature robustness (including automation, reseller tools, and branding flexibility), deliverability and reliability, ease of use (such as drag-and-drop interfaces and intuitive APIs), and overall value for scalability and budget alignment.
Comparison Table
White label email marketing software empowers businesses and agencies to brand and deliver professional email campaigns under their own identity. This comparison table highlights tools like Elastic Email, Brevo, SendPulse, Mailjet, InboxRoad, and more, examining key features, pricing, and customization capabilities to help users identify the best fit for their needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Elastic Email Offers a comprehensive white-label email marketing platform with automation, templates, and reseller tools for agencies to brand as their own. | enterprise | 9.6/10 | 9.5/10 | 9.2/10 | 9.8/10 |
| 2 | Brevo Provides white-label email marketing and automation solutions with high deliverability and partner reseller programs for custom branding. | enterprise | 8.7/10 | 9.1/10 | 8.4/10 | 8.8/10 |
| 3 | SendPulse Delivers a white-label reseller platform for email marketing, SMS, and chatbots with full branding and multi-tenant support. | enterprise | 8.7/10 | 9.1/10 | 8.4/10 | 8.9/10 |
| 4 | Mailjet Features a white-label email service API and marketing platform for agencies to offer branded transactional and marketing emails. | specialized | 8.6/10 | 8.8/10 | 8.4/10 | 8.7/10 |
| 5 | InboxRoad Specializes in a fully customizable white-label email service provider for agencies with drag-and-drop builders and analytics. | specialized | 8.4/10 | 8.6/10 | 8.2/10 | 8.7/10 |
| 6 | SendGrid Supplies white-label marketing campaigns and transactional email infrastructure with robust API for reseller customization. | enterprise | 7.8/10 | 8.5/10 | 7.0/10 | 7.5/10 |
| 7 | Mailgun Enables white-label email delivery and marketing via flexible APIs and tools for branded agency solutions. | specialized | 7.1/10 | 6.8/10 | 5.9/10 | 8.2/10 |
| 8 | Netcore Cloud Offers white-label email and SMS marketing with AI-driven personalization for enterprise resellers. | enterprise | 8.2/10 | 8.7/10 | 7.9/10 | 8.0/10 |
| 9 | Mautic Provides an open-source, self-hosted white-label marketing automation platform for fully branded email campaigns. | other | 8.4/10 | 9.1/10 | 7.2/10 | 9.7/10 |
| 10 | phpList Delivers a free, open-source white-label newsletter and email campaign manager for custom agency deployments. | other | 7.2/10 | 7.0/10 | 5.8/10 | 9.5/10 |
Offers a comprehensive white-label email marketing platform with automation, templates, and reseller tools for agencies to brand as their own.
Provides white-label email marketing and automation solutions with high deliverability and partner reseller programs for custom branding.
Delivers a white-label reseller platform for email marketing, SMS, and chatbots with full branding and multi-tenant support.
Features a white-label email service API and marketing platform for agencies to offer branded transactional and marketing emails.
Specializes in a fully customizable white-label email service provider for agencies with drag-and-drop builders and analytics.
Supplies white-label marketing campaigns and transactional email infrastructure with robust API for reseller customization.
Enables white-label email delivery and marketing via flexible APIs and tools for branded agency solutions.
Offers white-label email and SMS marketing with AI-driven personalization for enterprise resellers.
Provides an open-source, self-hosted white-label marketing automation platform for fully branded email campaigns.
Delivers a free, open-source white-label newsletter and email campaign manager for custom agency deployments.
Elastic Email
enterpriseOffers a comprehensive white-label email marketing platform with automation, templates, and reseller tools for agencies to brand as their own.
Complete white-label reseller program with unlimited sub-accounts, custom billing integration, and full UI rebranding for a native client experience
Elastic Email is a robust white-label email marketing platform designed for resellers and agencies, enabling full rebranding of the service under your own domain and logo. It provides essential tools like drag-and-drop campaign builders, automation workflows, subscriber management, A/B testing, and advanced analytics, all powered by high-deliverability SMTP infrastructure. The platform supports unlimited sub-accounts for client management, API integrations, and scalable sending volumes, making it ideal for white-label email service providers.
Pros
- Fully customizable white-label dashboard with custom domains, logos, and sub-accounts for seamless client reselling
- Exceptional deliverability rates (over 98%) and scalable SMTP/API for high-volume sending
- Pay-as-you-go pricing with volume discounts, starting free for low usage
Cons
- Template library is functional but less extensive than some competitors like Mailchimp
- Customer support is primarily ticket-based, with limited live chat for non-enterprise users
- Advanced automation and integrations may require developer knowledge
Best For
Agencies, SaaS providers, and resellers looking to offer branded email marketing services to clients without building infrastructure from scratch.
Pricing
Free tier for up to 100 emails/day; paid sending at $0.09/1,000 emails (drops with volume); monthly plans from $10, with reseller discounts up to 40% off for partners.
Brevo
enterpriseProvides white-label email marketing and automation solutions with high deliverability and partner reseller programs for custom branding.
Agency-optimized sub-accounts with complete branding removal and client isolation
Brevo (formerly Sendinblue) is a versatile all-in-one marketing platform that excels as a white-label email marketing solution, allowing agencies to rebrand and resell email campaigns, automations, SMS, and CRM tools under their own name. It supports custom domains, logo removal, and dedicated sub-accounts for client management, making it ideal for scaling white-label services. With robust API access and high deliverability rates, it powers professional email marketing without visible provider branding on higher plans.
Pros
- Unlimited contacts and sub-accounts for agency scalability
- High email deliverability and advanced automation workflows
- Integrated SMS, chat, and CRM for full white-label marketing suites
Cons
- Full white-label requires Enterprise plan or custom setup
- Interface can feel cluttered for beginners
- Additional costs for high-volume sending and premium add-ons
Best For
Marketing agencies and resellers seeking a scalable, feature-rich white-label platform for client email services.
Pricing
Starts at $25/mo for Starter (limited white-label); Business at $65/mo unlocks more customization; Enterprise custom pricing for full white-label and unlimited features.
SendPulse
enterpriseDelivers a white-label reseller platform for email marketing, SMS, and chatbots with full branding and multi-tenant support.
Integrated multichannel white-label dashboard allowing seamless management of email, SMS, push notifications, and chatbots under your brand
SendPulse is a multichannel marketing platform offering white-label solutions tailored for agencies and resellers, enabling full rebranding of email, SMS, push notifications, and chatbot services. It provides a multi-tenant dashboard where agencies can manage multiple client accounts under their own domain, logo, and interface. Key capabilities include drag-and-drop email builders, automation workflows, A/B testing, segmentation, and real-time analytics, making it scalable for growing businesses.
Pros
- Multichannel support (email, SMS, push, chatbots) in a single white-label platform
- Easy customization with custom domains, logos, and client sub-accounts
- Affordable scaling with pay-as-you-go and subscription options
Cons
- Fewer advanced personalization and AI-driven features compared to top competitors
- Customer support response times can vary for lower-tier plans
- Integration library is solid but not as extensive as enterprise alternatives
Best For
Marketing agencies and resellers seeking a cost-effective, multichannel white-label platform to brand and resell email marketing services to multiple clients.
Pricing
White-label reseller plans start at $120/month (Pro tier) with Enterprise options up to custom pricing; pay-per-send or subscriber-based scaling available.
Mailjet
specializedFeatures a white-label email service API and marketing platform for agencies to offer branded transactional and marketing emails.
Fully customizable white-label dashboard and sending domains for complete rebranding
Mailjet is a robust email delivery platform specializing in both transactional and marketing emails, offering comprehensive white-label capabilities for agencies and businesses to rebrand the service entirely as their own. It features a drag-and-drop editor, automation workflows, A/B testing, and detailed analytics, all powered by a developer-friendly API. With high deliverability rates and scalable infrastructure, it's designed for high-volume senders looking to maintain brand consistency without Mailjet's branding.
Pros
- High deliverability and reliable SMTP/API integration
- Comprehensive white-label options including custom domains and logo removal
- Scalable pricing with generous free tier for testing
Cons
- Advanced marketing automations require Premium plans
- Dashboard can feel developer-oriented rather than purely marketer-focused
- Limited built-in CRM compared to dedicated ESPs
Best For
Agencies and SaaS providers needing a white-label email solution for marketing campaigns with strong technical integration.
Pricing
Free plan (6,000 emails/month); Basic from $15/mo (15,000 emails); Premium from $25/mo (15,000 emails, includes full white-label); volume-based scaling up to enterprise.
InboxRoad
specializedSpecializes in a fully customizable white-label email service provider for agencies with drag-and-drop builders and analytics.
Seamless multi-client management with isolated, fully branded dashboards for each client account
InboxRoad is a white-label email marketing platform designed for agencies and resellers to offer branded email services to clients without technical overhead. It includes drag-and-drop campaign builders, automation sequences, A/B testing, landing pages, and detailed analytics, all customizable under your own domain and branding. The solution supports high deliverability with dedicated IP options and multi-client management for scalable operations.
Pros
- Fully white-label branding with custom domains and client sub-accounts
- Strong deliverability tools including dedicated IPs and spam testing
- Affordable scaling pricing suitable for growing agencies
Cons
- Fewer native integrations than top competitors like ActiveCampaign
- Advanced automation builder has a moderate learning curve
- Support response times can vary during peak periods
Best For
Digital agencies and resellers seeking a cost-effective, fully branded email marketing solution for multiple clients.
Pricing
Starts at $49/month for up to 5,000 subscribers (Starter), $99/month for 25,000 (Pro), and custom enterprise plans; billed annually with white-label features included.
SendGrid
enterpriseSupplies white-label marketing campaigns and transactional email infrastructure with robust API for reseller customization.
Industry-leading deliverability with automated IP warm-up and dedicated IPs for white-labeled sending
SendGrid is a powerful email delivery platform with marketing campaign tools, specializing in transactional and promotional emails with high deliverability. It supports white-labeling through custom domains, dedicated IPs, subuser management, and partner programs, allowing agencies to rebrand the service. Key features include drag-and-drop editors, automation workflows, A/B testing, and advanced analytics for scalable email marketing.
Pros
- Exceptional deliverability and scalability for high-volume sending
- Robust API and extensive integrations for custom white-label solutions
- Comprehensive analytics and automation tools
Cons
- Steeper learning curve for non-technical users
- White-label features often require higher-tier plans or custom setup
- Fewer marketing-specific templates compared to dedicated ESPs
Best For
Agencies and developers needing scalable, reliable white-labeled email infrastructure with strong delivery guarantees.
Pricing
Free plan for up to 100 emails/day; paid plans start at $19.95/mo for 50k emails (Essentials), up to custom Enterprise with dedicated support and advanced white-label options.
Mailgun
specializedEnables white-label email delivery and marketing via flexible APIs and tools for branded agency solutions.
Advanced Email Validation API that cleans lists in real-time to boost deliverability
Mailgun is a developer-centric email delivery platform specializing in transactional and bulk marketing emails with high deliverability through API integrations. It supports white-label sending via custom domains and subdomains, allowing businesses to brand emails as their own without Mailgun branding. While powerful for scalable sending, validation, and analytics, it lacks visual campaign builders and advanced marketing automations found in dedicated email marketing tools.
Pros
- Exceptional deliverability and scalability for high-volume sends
- Robust API and webhooks for easy custom integrations
- Cost-effective pay-as-you-go pricing with email validation tools
Cons
- Steep learning curve for non-developers due to API-first design
- No drag-and-drop editor or native marketing automation workflows
- Lacks a fully white-label dashboard for end-clients
Best For
Developers and SaaS providers integrating reliable, branded email delivery into their own white-label applications.
Pricing
Free tier (300 emails/month); Flex pay-as-you-go at $0.80/1,000 emails; Foundation plans from $35/month for 50K emails.
Netcore Cloud
enterpriseOffers white-label email and SMS marketing with AI-driven personalization for enterprise resellers.
AI-powered Experience Orchestration for real-time cross-channel personalization
Netcore Cloud is a robust customer experience platform offering white-label email marketing software that enables agencies to rebrand and resell email campaign tools as their own. It features drag-and-drop email builders, advanced automation workflows, A/B testing, and detailed analytics for optimized deliverability. The platform stands out with omnichannel support, integrating email with SMS, WhatsApp, and push notifications for comprehensive marketing strategies.
Pros
- Advanced AI-driven personalization and segmentation
- Omnichannel integration beyond just email
- High deliverability with dedicated IP options
Cons
- Complex interface for beginners
- Custom pricing lacks transparency
- Limited free trial or starter plans
Best For
Mid-to-large agencies needing scalable white-label omnichannel email marketing with AI enhancements.
Pricing
Custom enterprise pricing starting around $500/month for white-label resellers, based on volume and features; contact sales required.
Mautic
otherProvides an open-source, self-hosted white-label marketing automation platform for fully branded email campaigns.
True self-hosting with zero vendor branding, enabling seamless white-label deployment on your own infrastructure
Mautic is a free, open-source marketing automation platform focused on email marketing, lead management, and campaign orchestration. It offers self-hosting capabilities, enabling users to fully customize and rebrand the interface for white-label reselling without any vendor branding. Key features include drag-and-drop email builders, advanced segmentation, automation workflows, landing pages, and detailed analytics, all accessible via a single dashboard.
Pros
- Completely free and open-source, eliminating licensing costs for white-labeling
- Highly customizable UI and full self-hosting for complete branding control and data ownership
- Robust features like advanced automation, segmentation, and multi-channel campaigns
Cons
- Requires significant technical expertise for setup, hosting, and maintenance
- User interface feels dated and has a steeper learning curve compared to modern SaaS tools
- Relies on community support rather than dedicated enterprise-level assistance
Best For
Digital agencies and resellers seeking a cost-free, fully customizable platform to offer branded email marketing automation services.
Pricing
Free open-source core (self-hosted); optional paid hosting from partners starting at ~$50/month, no per-user or usage fees.
phpList
otherDelivers a free, open-source white-label newsletter and email campaign manager for custom agency deployments.
Advanced built-in bounce processing and unsubscribe handling for reliable deliverability in self-hosted environments
phpList is a free, open-source, self-hosted email marketing platform primarily designed for managing subscriber lists and sending bulk newsletters or campaigns. It offers robust list segmentation, bounce processing, and template-based email creation, with full customization potential for white-label reselling. As a self-hosted solution, it provides complete data control and scalability without vendor lock-in, though it requires technical setup.
Pros
- Completely free and open-source with no limits on subscribers or sends
- Fully customizable for white-label branding and self-hosting
- Strong bounce management and list segmentation capabilities
Cons
- Requires technical expertise for server setup and maintenance
- Outdated interface lacking drag-and-drop editors or modern automation
- Limited native analytics, A/B testing, and integrations
Best For
Technical teams or agencies seeking a cost-free, fully controllable white-label email solution for high-volume campaigns.
Pricing
Free (open-source, self-hosted; optional paid hosting or support via third parties)
Conclusion
Reviewing the top white-label email marketing tools reveals Elastic Email as the stand-out choice, combining comprehensive automation, branding flexibility, and reseller-friendly features to meet agency needs. Brevo and SendPulse closely follow, offering exceptional deliverability, multi-channel integration, and customizable solutions that suit diverse business requirements. Each tool in the list showcases unique strengths, ensuring there’s an ideal fit for nearly every use case in white-label marketing.
Take the next step to enhance your agency’s email services—try Elastic Email now to experience its top-ranked capabilities and elevate your client offerings.
Tools Reviewed
All tools were independently evaluated for this comparison
