GITNUXBEST LIST

Marketing Advertising

Top 10 Best White Label Email Marketing Software of 2026

Discover the best white label email marketing software to boost your business—top 10 picks here, start free trials today

Rajesh Patel

Rajesh Patel

Feb 11, 2026

10 tools comparedExpert reviewed
Independent evaluation · Unbiased commentary · Updated regularly
Learn more
White-label email marketing software is a critical asset for agencies and businesses seeking to deliver branded communication solutions without technical complexity, with options ranging from fully customizable automation to seamless multi-tenant support. The tools below represent leading choices across key capabilities, ensuring versatile performance for diverse needs.

Quick Overview

  1. 1#1: Elastic Email - Offers a comprehensive white-label email marketing platform with automation, templates, and reseller tools for agencies to brand as their own.
  2. 2#2: Brevo - Provides white-label email marketing and automation solutions with high deliverability and partner reseller programs for custom branding.
  3. 3#3: SendPulse - Delivers a white-label reseller platform for email marketing, SMS, and chatbots with full branding and multi-tenant support.
  4. 4#4: Mailjet - Features a white-label email service API and marketing platform for agencies to offer branded transactional and marketing emails.
  5. 5#5: InboxRoad - Specializes in a fully customizable white-label email service provider for agencies with drag-and-drop builders and analytics.
  6. 6#6: SendGrid - Supplies white-label marketing campaigns and transactional email infrastructure with robust API for reseller customization.
  7. 7#7: Mailgun - Enables white-label email delivery and marketing via flexible APIs and tools for branded agency solutions.
  8. 8#8: Netcore Cloud - Offers white-label email and SMS marketing with AI-driven personalization for enterprise resellers.
  9. 9#9: Mautic - Provides an open-source, self-hosted white-label marketing automation platform for fully branded email campaigns.
  10. 10#10: phpList - Delivers a free, open-source white-label newsletter and email campaign manager for custom agency deployments.

These tools were selected based on feature robustness (including automation, reseller tools, and branding flexibility), deliverability and reliability, ease of use (such as drag-and-drop interfaces and intuitive APIs), and overall value for scalability and budget alignment.

Comparison Table

White label email marketing software empowers businesses and agencies to brand and deliver professional email campaigns under their own identity. This comparison table highlights tools like Elastic Email, Brevo, SendPulse, Mailjet, InboxRoad, and more, examining key features, pricing, and customization capabilities to help users identify the best fit for their needs.

Offers a comprehensive white-label email marketing platform with automation, templates, and reseller tools for agencies to brand as their own.

Features
9.5/10
Ease
9.2/10
Value
9.8/10
2Brevo logo8.7/10

Provides white-label email marketing and automation solutions with high deliverability and partner reseller programs for custom branding.

Features
9.1/10
Ease
8.4/10
Value
8.8/10
3SendPulse logo8.7/10

Delivers a white-label reseller platform for email marketing, SMS, and chatbots with full branding and multi-tenant support.

Features
9.1/10
Ease
8.4/10
Value
8.9/10
4Mailjet logo8.6/10

Features a white-label email service API and marketing platform for agencies to offer branded transactional and marketing emails.

Features
8.8/10
Ease
8.4/10
Value
8.7/10
5InboxRoad logo8.4/10

Specializes in a fully customizable white-label email service provider for agencies with drag-and-drop builders and analytics.

Features
8.6/10
Ease
8.2/10
Value
8.7/10
6SendGrid logo7.8/10

Supplies white-label marketing campaigns and transactional email infrastructure with robust API for reseller customization.

Features
8.5/10
Ease
7.0/10
Value
7.5/10
7Mailgun logo7.1/10

Enables white-label email delivery and marketing via flexible APIs and tools for branded agency solutions.

Features
6.8/10
Ease
5.9/10
Value
8.2/10

Offers white-label email and SMS marketing with AI-driven personalization for enterprise resellers.

Features
8.7/10
Ease
7.9/10
Value
8.0/10
9Mautic logo8.4/10

Provides an open-source, self-hosted white-label marketing automation platform for fully branded email campaigns.

Features
9.1/10
Ease
7.2/10
Value
9.7/10
10phpList logo7.2/10

Delivers a free, open-source white-label newsletter and email campaign manager for custom agency deployments.

Features
7.0/10
Ease
5.8/10
Value
9.5/10
1
Elastic Email logo

Elastic Email

enterprise

Offers a comprehensive white-label email marketing platform with automation, templates, and reseller tools for agencies to brand as their own.

Overall Rating9.6/10
Features
9.5/10
Ease of Use
9.2/10
Value
9.8/10
Standout Feature

Complete white-label reseller program with unlimited sub-accounts, custom billing integration, and full UI rebranding for a native client experience

Elastic Email is a robust white-label email marketing platform designed for resellers and agencies, enabling full rebranding of the service under your own domain and logo. It provides essential tools like drag-and-drop campaign builders, automation workflows, subscriber management, A/B testing, and advanced analytics, all powered by high-deliverability SMTP infrastructure. The platform supports unlimited sub-accounts for client management, API integrations, and scalable sending volumes, making it ideal for white-label email service providers.

Pros

  • Fully customizable white-label dashboard with custom domains, logos, and sub-accounts for seamless client reselling
  • Exceptional deliverability rates (over 98%) and scalable SMTP/API for high-volume sending
  • Pay-as-you-go pricing with volume discounts, starting free for low usage

Cons

  • Template library is functional but less extensive than some competitors like Mailchimp
  • Customer support is primarily ticket-based, with limited live chat for non-enterprise users
  • Advanced automation and integrations may require developer knowledge

Best For

Agencies, SaaS providers, and resellers looking to offer branded email marketing services to clients without building infrastructure from scratch.

Pricing

Free tier for up to 100 emails/day; paid sending at $0.09/1,000 emails (drops with volume); monthly plans from $10, with reseller discounts up to 40% off for partners.

Visit Elastic Emailelasticemail.com
2
Brevo logo

Brevo

enterprise

Provides white-label email marketing and automation solutions with high deliverability and partner reseller programs for custom branding.

Overall Rating8.7/10
Features
9.1/10
Ease of Use
8.4/10
Value
8.8/10
Standout Feature

Agency-optimized sub-accounts with complete branding removal and client isolation

Brevo (formerly Sendinblue) is a versatile all-in-one marketing platform that excels as a white-label email marketing solution, allowing agencies to rebrand and resell email campaigns, automations, SMS, and CRM tools under their own name. It supports custom domains, logo removal, and dedicated sub-accounts for client management, making it ideal for scaling white-label services. With robust API access and high deliverability rates, it powers professional email marketing without visible provider branding on higher plans.

Pros

  • Unlimited contacts and sub-accounts for agency scalability
  • High email deliverability and advanced automation workflows
  • Integrated SMS, chat, and CRM for full white-label marketing suites

Cons

  • Full white-label requires Enterprise plan or custom setup
  • Interface can feel cluttered for beginners
  • Additional costs for high-volume sending and premium add-ons

Best For

Marketing agencies and resellers seeking a scalable, feature-rich white-label platform for client email services.

Pricing

Starts at $25/mo for Starter (limited white-label); Business at $65/mo unlocks more customization; Enterprise custom pricing for full white-label and unlimited features.

Visit Brevobrevo.com
3
SendPulse logo

SendPulse

enterprise

Delivers a white-label reseller platform for email marketing, SMS, and chatbots with full branding and multi-tenant support.

Overall Rating8.7/10
Features
9.1/10
Ease of Use
8.4/10
Value
8.9/10
Standout Feature

Integrated multichannel white-label dashboard allowing seamless management of email, SMS, push notifications, and chatbots under your brand

SendPulse is a multichannel marketing platform offering white-label solutions tailored for agencies and resellers, enabling full rebranding of email, SMS, push notifications, and chatbot services. It provides a multi-tenant dashboard where agencies can manage multiple client accounts under their own domain, logo, and interface. Key capabilities include drag-and-drop email builders, automation workflows, A/B testing, segmentation, and real-time analytics, making it scalable for growing businesses.

Pros

  • Multichannel support (email, SMS, push, chatbots) in a single white-label platform
  • Easy customization with custom domains, logos, and client sub-accounts
  • Affordable scaling with pay-as-you-go and subscription options

Cons

  • Fewer advanced personalization and AI-driven features compared to top competitors
  • Customer support response times can vary for lower-tier plans
  • Integration library is solid but not as extensive as enterprise alternatives

Best For

Marketing agencies and resellers seeking a cost-effective, multichannel white-label platform to brand and resell email marketing services to multiple clients.

Pricing

White-label reseller plans start at $120/month (Pro tier) with Enterprise options up to custom pricing; pay-per-send or subscriber-based scaling available.

Visit SendPulsesendpulse.com
4
Mailjet logo

Mailjet

specialized

Features a white-label email service API and marketing platform for agencies to offer branded transactional and marketing emails.

Overall Rating8.6/10
Features
8.8/10
Ease of Use
8.4/10
Value
8.7/10
Standout Feature

Fully customizable white-label dashboard and sending domains for complete rebranding

Mailjet is a robust email delivery platform specializing in both transactional and marketing emails, offering comprehensive white-label capabilities for agencies and businesses to rebrand the service entirely as their own. It features a drag-and-drop editor, automation workflows, A/B testing, and detailed analytics, all powered by a developer-friendly API. With high deliverability rates and scalable infrastructure, it's designed for high-volume senders looking to maintain brand consistency without Mailjet's branding.

Pros

  • High deliverability and reliable SMTP/API integration
  • Comprehensive white-label options including custom domains and logo removal
  • Scalable pricing with generous free tier for testing

Cons

  • Advanced marketing automations require Premium plans
  • Dashboard can feel developer-oriented rather than purely marketer-focused
  • Limited built-in CRM compared to dedicated ESPs

Best For

Agencies and SaaS providers needing a white-label email solution for marketing campaigns with strong technical integration.

Pricing

Free plan (6,000 emails/month); Basic from $15/mo (15,000 emails); Premium from $25/mo (15,000 emails, includes full white-label); volume-based scaling up to enterprise.

Visit Mailjetmailjet.com
5
InboxRoad logo

InboxRoad

specialized

Specializes in a fully customizable white-label email service provider for agencies with drag-and-drop builders and analytics.

Overall Rating8.4/10
Features
8.6/10
Ease of Use
8.2/10
Value
8.7/10
Standout Feature

Seamless multi-client management with isolated, fully branded dashboards for each client account

InboxRoad is a white-label email marketing platform designed for agencies and resellers to offer branded email services to clients without technical overhead. It includes drag-and-drop campaign builders, automation sequences, A/B testing, landing pages, and detailed analytics, all customizable under your own domain and branding. The solution supports high deliverability with dedicated IP options and multi-client management for scalable operations.

Pros

  • Fully white-label branding with custom domains and client sub-accounts
  • Strong deliverability tools including dedicated IPs and spam testing
  • Affordable scaling pricing suitable for growing agencies

Cons

  • Fewer native integrations than top competitors like ActiveCampaign
  • Advanced automation builder has a moderate learning curve
  • Support response times can vary during peak periods

Best For

Digital agencies and resellers seeking a cost-effective, fully branded email marketing solution for multiple clients.

Pricing

Starts at $49/month for up to 5,000 subscribers (Starter), $99/month for 25,000 (Pro), and custom enterprise plans; billed annually with white-label features included.

Visit InboxRoadinboxroad.com
6
SendGrid logo

SendGrid

enterprise

Supplies white-label marketing campaigns and transactional email infrastructure with robust API for reseller customization.

Overall Rating7.8/10
Features
8.5/10
Ease of Use
7.0/10
Value
7.5/10
Standout Feature

Industry-leading deliverability with automated IP warm-up and dedicated IPs for white-labeled sending

SendGrid is a powerful email delivery platform with marketing campaign tools, specializing in transactional and promotional emails with high deliverability. It supports white-labeling through custom domains, dedicated IPs, subuser management, and partner programs, allowing agencies to rebrand the service. Key features include drag-and-drop editors, automation workflows, A/B testing, and advanced analytics for scalable email marketing.

Pros

  • Exceptional deliverability and scalability for high-volume sending
  • Robust API and extensive integrations for custom white-label solutions
  • Comprehensive analytics and automation tools

Cons

  • Steeper learning curve for non-technical users
  • White-label features often require higher-tier plans or custom setup
  • Fewer marketing-specific templates compared to dedicated ESPs

Best For

Agencies and developers needing scalable, reliable white-labeled email infrastructure with strong delivery guarantees.

Pricing

Free plan for up to 100 emails/day; paid plans start at $19.95/mo for 50k emails (Essentials), up to custom Enterprise with dedicated support and advanced white-label options.

Visit SendGridsendgrid.com
7
Mailgun logo

Mailgun

specialized

Enables white-label email delivery and marketing via flexible APIs and tools for branded agency solutions.

Overall Rating7.1/10
Features
6.8/10
Ease of Use
5.9/10
Value
8.2/10
Standout Feature

Advanced Email Validation API that cleans lists in real-time to boost deliverability

Mailgun is a developer-centric email delivery platform specializing in transactional and bulk marketing emails with high deliverability through API integrations. It supports white-label sending via custom domains and subdomains, allowing businesses to brand emails as their own without Mailgun branding. While powerful for scalable sending, validation, and analytics, it lacks visual campaign builders and advanced marketing automations found in dedicated email marketing tools.

Pros

  • Exceptional deliverability and scalability for high-volume sends
  • Robust API and webhooks for easy custom integrations
  • Cost-effective pay-as-you-go pricing with email validation tools

Cons

  • Steep learning curve for non-developers due to API-first design
  • No drag-and-drop editor or native marketing automation workflows
  • Lacks a fully white-label dashboard for end-clients

Best For

Developers and SaaS providers integrating reliable, branded email delivery into their own white-label applications.

Pricing

Free tier (300 emails/month); Flex pay-as-you-go at $0.80/1,000 emails; Foundation plans from $35/month for 50K emails.

Visit Mailgunmailgun.com
8
Netcore Cloud logo

Netcore Cloud

enterprise

Offers white-label email and SMS marketing with AI-driven personalization for enterprise resellers.

Overall Rating8.2/10
Features
8.7/10
Ease of Use
7.9/10
Value
8.0/10
Standout Feature

AI-powered Experience Orchestration for real-time cross-channel personalization

Netcore Cloud is a robust customer experience platform offering white-label email marketing software that enables agencies to rebrand and resell email campaign tools as their own. It features drag-and-drop email builders, advanced automation workflows, A/B testing, and detailed analytics for optimized deliverability. The platform stands out with omnichannel support, integrating email with SMS, WhatsApp, and push notifications for comprehensive marketing strategies.

Pros

  • Advanced AI-driven personalization and segmentation
  • Omnichannel integration beyond just email
  • High deliverability with dedicated IP options

Cons

  • Complex interface for beginners
  • Custom pricing lacks transparency
  • Limited free trial or starter plans

Best For

Mid-to-large agencies needing scalable white-label omnichannel email marketing with AI enhancements.

Pricing

Custom enterprise pricing starting around $500/month for white-label resellers, based on volume and features; contact sales required.

Visit Netcore Cloudnetcorecloud.com
9
Mautic logo

Mautic

other

Provides an open-source, self-hosted white-label marketing automation platform for fully branded email campaigns.

Overall Rating8.4/10
Features
9.1/10
Ease of Use
7.2/10
Value
9.7/10
Standout Feature

True self-hosting with zero vendor branding, enabling seamless white-label deployment on your own infrastructure

Mautic is a free, open-source marketing automation platform focused on email marketing, lead management, and campaign orchestration. It offers self-hosting capabilities, enabling users to fully customize and rebrand the interface for white-label reselling without any vendor branding. Key features include drag-and-drop email builders, advanced segmentation, automation workflows, landing pages, and detailed analytics, all accessible via a single dashboard.

Pros

  • Completely free and open-source, eliminating licensing costs for white-labeling
  • Highly customizable UI and full self-hosting for complete branding control and data ownership
  • Robust features like advanced automation, segmentation, and multi-channel campaigns

Cons

  • Requires significant technical expertise for setup, hosting, and maintenance
  • User interface feels dated and has a steeper learning curve compared to modern SaaS tools
  • Relies on community support rather than dedicated enterprise-level assistance

Best For

Digital agencies and resellers seeking a cost-free, fully customizable platform to offer branded email marketing automation services.

Pricing

Free open-source core (self-hosted); optional paid hosting from partners starting at ~$50/month, no per-user or usage fees.

Visit Mauticmautic.com
10
phpList logo

phpList

other

Delivers a free, open-source white-label newsletter and email campaign manager for custom agency deployments.

Overall Rating7.2/10
Features
7.0/10
Ease of Use
5.8/10
Value
9.5/10
Standout Feature

Advanced built-in bounce processing and unsubscribe handling for reliable deliverability in self-hosted environments

phpList is a free, open-source, self-hosted email marketing platform primarily designed for managing subscriber lists and sending bulk newsletters or campaigns. It offers robust list segmentation, bounce processing, and template-based email creation, with full customization potential for white-label reselling. As a self-hosted solution, it provides complete data control and scalability without vendor lock-in, though it requires technical setup.

Pros

  • Completely free and open-source with no limits on subscribers or sends
  • Fully customizable for white-label branding and self-hosting
  • Strong bounce management and list segmentation capabilities

Cons

  • Requires technical expertise for server setup and maintenance
  • Outdated interface lacking drag-and-drop editors or modern automation
  • Limited native analytics, A/B testing, and integrations

Best For

Technical teams or agencies seeking a cost-free, fully controllable white-label email solution for high-volume campaigns.

Pricing

Free (open-source, self-hosted; optional paid hosting or support via third parties)

Visit phpListphplist.org

Conclusion

Reviewing the top white-label email marketing tools reveals Elastic Email as the stand-out choice, combining comprehensive automation, branding flexibility, and reseller-friendly features to meet agency needs. Brevo and SendPulse closely follow, offering exceptional deliverability, multi-channel integration, and customizable solutions that suit diverse business requirements. Each tool in the list showcases unique strengths, ensuring there’s an ideal fit for nearly every use case in white-label marketing.

Elastic Email logo
Our Top Pick
Elastic Email

Take the next step to enhance your agency’s email services—try Elastic Email now to experience its top-ranked capabilities and elevate your client offerings.