Quick Overview
- 1#1: GoHighLevel - All-in-one white-label CRM, marketing automation, and sales platform designed for agencies to resell under their own brand.
- 2#2: Vendasta - Comprehensive white-label CRM and digital marketing platform empowering agencies to manage and resell services to clients.
- 3#3: SuiteDash - White-label all-in-one business platform with CRM, project management, invoicing, and client portals for agencies.
- 4#4: DashClicks - White-label agency CRM and client management software with marketing tools and fulfillment services.
- 5#5: Clientjoy - Affordable white-label CRM for agencies featuring sales pipelines, invoicing, and client communication tools.
- 6#6: Kartra - White-label all-in-one marketing platform with built-in CRM, email automation, and sales funnels for resellers.
- 7#7: Simvoly - White-label website builder integrated with CRM, e-commerce, and marketing automation for agencies.
- 8#8: Groove - White-label digital marketing platform with CRM, funnels, email, and affiliate tools for agency reselling.
- 9#9: Privyr - White-label CRM specializing in WhatsApp and messaging-based lead management and conversations for agencies.
- 10#10: Mautic - Open-source white-label marketing automation and CRM platform for self-hosted lead nurturing and tracking.
We evaluated these tools based on robust feature sets (including CRM, automation, and client management), user-friendliness, reliability, and value, ensuring each option stands out as a top choice for agency resellers seeking efficiency and scalability.
Comparison Table
This comparison table explores leading white label CRM software tools, such as GoHighLevel, Vendasta, SuiteDash, DashClicks, and Clientjoy, breaking down their key features and capabilities. It helps readers identify which platform best aligns with their business needs, whether for client management, marketing automation, or scalability, by presenting critical functionalities side-by-side.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | GoHighLevel All-in-one white-label CRM, marketing automation, and sales platform designed for agencies to resell under their own brand. | enterprise | 9.6/10 | 9.8/10 | 8.4/10 | 9.7/10 |
| 2 | Vendasta Comprehensive white-label CRM and digital marketing platform empowering agencies to manage and resell services to clients. | enterprise | 9.1/10 | 9.5/10 | 8.2/10 | 8.7/10 |
| 3 | SuiteDash White-label all-in-one business platform with CRM, project management, invoicing, and client portals for agencies. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.9/10 |
| 4 | DashClicks White-label agency CRM and client management software with marketing tools and fulfillment services. | enterprise | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 5 | Clientjoy Affordable white-label CRM for agencies featuring sales pipelines, invoicing, and client communication tools. | specialized | 8.4/10 | 8.3/10 | 8.8/10 | 9.2/10 |
| 6 | Kartra White-label all-in-one marketing platform with built-in CRM, email automation, and sales funnels for resellers. | enterprise | 7.8/10 | 8.2/10 | 7.5/10 | 7.9/10 |
| 7 | Simvoly White-label website builder integrated with CRM, e-commerce, and marketing automation for agencies. | enterprise | 7.6/10 | 7.2/10 | 8.8/10 | 8.1/10 |
| 8 | Groove White-label digital marketing platform with CRM, funnels, email, and affiliate tools for agency reselling. | enterprise | 7.9/10 | 8.2/10 | 7.5/10 | 8.5/10 |
| 9 | Privyr White-label CRM specializing in WhatsApp and messaging-based lead management and conversations for agencies. | specialized | 7.8/10 | 8.2/10 | 8.0/10 | 7.4/10 |
| 10 | Mautic Open-source white-label marketing automation and CRM platform for self-hosted lead nurturing and tracking. | specialized | 7.2/10 | 7.8/10 | 6.0/10 | 9.2/10 |
All-in-one white-label CRM, marketing automation, and sales platform designed for agencies to resell under their own brand.
Comprehensive white-label CRM and digital marketing platform empowering agencies to manage and resell services to clients.
White-label all-in-one business platform with CRM, project management, invoicing, and client portals for agencies.
White-label agency CRM and client management software with marketing tools and fulfillment services.
Affordable white-label CRM for agencies featuring sales pipelines, invoicing, and client communication tools.
White-label all-in-one marketing platform with built-in CRM, email automation, and sales funnels for resellers.
White-label website builder integrated with CRM, e-commerce, and marketing automation for agencies.
White-label digital marketing platform with CRM, funnels, email, and affiliate tools for agency reselling.
White-label CRM specializing in WhatsApp and messaging-based lead management and conversations for agencies.
Open-source white-label marketing automation and CRM platform for self-hosted lead nurturing and tracking.
GoHighLevel
enterpriseAll-in-one white-label CRM, marketing automation, and sales platform designed for agencies to resell under their own brand.
SaaS Pro mode for complete white-labeling, enabling agencies to create branded portals and charge clients recurring fees directly
GoHighLevel is a comprehensive all-in-one CRM and marketing automation platform designed specifically for digital agencies, offering full white-label capabilities to rebrand and resell the software as your own SaaS product. It includes CRM tools, email/SMS marketing, funnel builders, websites, appointment scheduling, and more, all customizable under your branding. As the top-ranked white-label CRM solution, it empowers agencies to scale by providing unlimited sub-accounts for clients while maintaining complete control and profitability through reselling.
Pros
- Full white-label SaaS mode allows agencies to rebrand and resell unlimited client accounts at custom pricing
- All-in-one platform with CRM, marketing automation, funnels, websites, and telephony in one dashboard
- Cost-effective reselling model with high margins and scalable sub-accounts
Cons
- Steep learning curve for mastering all features, especially for beginners
- Occasional platform bugs and performance issues during peak usage
- Customer support can be slow outside of core business hours
Best For
Digital marketing agencies seeking a scalable, white-label CRM to bundle services and resell to multiple clients profitably.
Pricing
Starts at $97/mo (Starter), $297/mo (Unlimited), $497/mo (Pro with full white-label SaaS reselling); annual discounts available.
Vendasta
enterpriseComprehensive white-label CRM and digital marketing platform empowering agencies to manage and resell services to clients.
Vendasta Marketplace: Resell 250+ white-label digital services directly through the CRM under your brand.
Vendasta is a comprehensive white-label platform featuring a robust CRM designed for digital agencies and resellers to manage client relationships, sales pipelines, and marketing fulfillment under their own branding. It integrates CRM with a vast marketplace of over 250 white-label tools for services like SEO, reputation management, and listings. The platform emphasizes automation, AI insights, and unified reporting to streamline agency operations and scalability.
Pros
- Extensive white-label marketplace with 250+ integrated tools
- Powerful AI-driven automation and client matching
- Scalable CRM with advanced reporting and unified communications
Cons
- Steep learning curve for new users due to feature depth
- Pricing scales quickly with added services and users
- Customization options can feel limited for highly bespoke needs
Best For
Mid-to-large digital marketing agencies and resellers needing a fully white-label CRM with integrated service fulfillment.
Pricing
Tiered plans starting at $359/month (Starter) up to $1,359+/month (Enterprise), plus per-client or per-service fees; custom quotes available.
SuiteDash
enterpriseWhite-label all-in-one business platform with CRM, project management, invoicing, and client portals for agencies.
Fully customizable white-label client portals with unlimited storage, users, and sub-accounts
SuiteDash is a comprehensive all-in-one white-label platform that integrates CRM, project management, invoicing, client portals, marketing automation, and website building tools. It allows agencies and businesses to fully rebrand the software as their own, complete with custom domains and unlimited clients/users on higher plans. This enables service providers to deliver a professional, branded experience without developing custom solutions from scratch.
Pros
- All-in-one platform covering CRM, projects, billing, and portals
- True white-labeling with custom domains and branding
- Unlimited clients and users on Enterprise plans
- Strong value for agencies reselling services
Cons
- Steep learning curve due to extensive features
- Interface can feel overwhelming and cluttered
- Limited third-party integrations compared to specialists
- Mobile app is functional but not fully featured
Best For
Agencies and consultancies seeking a fully rebrandable all-in-one CRM and client management suite.
Pricing
Starts at $19/mo (Solo, limited features), $99/mo (Pro, 5 portals), $199/mo (Enterprise, unlimited); annual discounts available.
DashClicks
enterpriseWhite-label agency CRM and client management software with marketing tools and fulfillment services.
Automated fulfillment network that executes resold services like SEO and ads, enabling seamless white-label delivery.
DashClicks is a white-label CRM platform tailored for digital marketing agencies, providing a customizable dashboard for client management, project tracking, and automated marketing service fulfillment. It allows agencies to rebrand and resell services like SEO, PPC, social media management, and website building under their own name, with built-in client portals and reporting tools. The software streamlines agency operations by handling fulfillment through a network of experts, reducing the need for in-house teams.
Pros
- Comprehensive white-label suite with CRM, client portals, and fulfillment for SEO/PPC/social/website services
- Easy reselling of services at markup without execution overhead
- Customizable dashboards and detailed reporting for client retention
Cons
- Fulfillment costs can accumulate quickly for high-volume agencies
- Steeper learning curve for mastering the full ecosystem
- Less flexible CRM customizations than dedicated enterprise tools
Best For
Mid-sized digital agencies seeking to scale white-label marketing services without building internal fulfillment teams.
Pricing
Dashboard starts at $97/month (Starter plan), scaling to $297+/month for Pro/Enterprise tiers, plus pay-per-use fulfillment fees (e.g., $500-$2,000/month per client depending on services).
Clientjoy
specializedAffordable white-label CRM for agencies featuring sales pipelines, invoicing, and client communication tools.
Multi-brand white-labeling for unlimited sub-accounts, allowing seamless reselling of customized CRM portals to clients.
Clientjoy is an all-in-one white-label CRM platform tailored for agencies and freelancers, enabling them to manage leads, deals, projects, invoicing, and client communications under their own branding. It features customizable pipelines, proposal builders, automated invoicing with payment gateways like Stripe, and a fully branded client portal for self-service access. The software supports reselling as a SaaS product, allowing users to create multiple sub-brands for different clients without coding.
Pros
- Affordable white-label reselling with multi-brand support
- Integrated CRM, invoicing, proposals, and project management
- Intuitive interface with quick setup for client portals
Cons
- Limited advanced automation and reporting compared to enterprise tools
- Fewer native integrations with third-party apps
- Mobile app functionality is basic
Best For
Small to mid-sized agencies and freelancers looking for a cost-effective, branded CRM they can resell to clients.
Pricing
Starts at $19/month per user for basic CRM; white-label agency plans from $99/month with reseller options up to $199/month.
Kartra
enterpriseWhite-label all-in-one marketing platform with built-in CRM, email automation, and sales funnels for resellers.
White-label agency sub-accounts with full rebranding for seamless client-specific CRM management
Kartra is an all-in-one marketing platform that includes CRM functionality, email automation, landing page builders, video hosting, and e-commerce tools, designed primarily for online businesses and agencies. For white-label CRM use, it provides agency accounts with rebranding options, allowing users to present a customized dashboard to clients while managing leads, pipelines, and automations under their own brand. While versatile, it's more marketing-oriented than a dedicated enterprise CRM, making it suitable for service-based agencies.
Pros
- All-in-one platform reduces need for multiple tools
- Strong white-label agency features for client management
- Advanced behavioral automation and tagging for CRM workflows
Cons
- Steep learning curve due to extensive features
- Pricing scales quickly for larger contact lists
- Fewer native integrations than specialized CRMs
Best For
Digital marketing agencies wanting a white-label all-in-one CRM and marketing suite for client services.
Pricing
Starts at $99/mo (Starter, 2,500 contacts), up to $499/mo (Platinum, 50,000 contacts); annual billing offers discounts.
Simvoly
enterpriseWhite-label website builder integrated with CRM, e-commerce, and marketing automation for agencies.
Fully branded white-label client dashboards that bundle website building, funnels, and CRM into one resellable package
Simvoly is an all-in-one drag-and-drop website builder that integrates CRM, marketing automation, sales funnels, and e-commerce tools, with robust white-label capabilities for agencies. It enables resellers to brand the entire platform as their own, managing client websites, contacts, and customer interactions seamlessly. While versatile for digital agencies, its CRM focuses more on funnel-based sales than enterprise-level pipeline management.
Pros
- Intuitive drag-and-drop interface for quick setup
- Comprehensive white-label reseller dashboard with client management
- Integrated CRM with funnels, emails, and automation at affordable rates
Cons
- CRM lacks advanced pipeline and reporting depth of dedicated tools
- Limited scalability for very large client bases
- Some customization options feel restrictive for power users
Best For
Small to mid-sized digital agencies needing an easy-to-white-label all-in-one platform for client websites and basic CRM.
Pricing
White-label agency plans start at $99/month (unlimited clients on higher tiers), with pay-per-client options from $19/client/month.
Groove
enterpriseWhite-label digital marketing platform with CRM, funnels, email, and affiliate tools for agency reselling.
White-label agency dashboard with unlimited branded client sub-accounts and custom domains
Groove.cm is an all-in-one digital marketing platform that includes CRM capabilities for managing contacts, pipelines, and customer interactions. It excels as a white-label solution, allowing agencies to rebrand the entire suite—including funnels, email marketing, websites, and more—under their own domain and logo. Designed for scalability, it supports unlimited client sub-accounts, making it suitable for resellers and agencies building their own SaaS offerings.
Pros
- Comprehensive all-in-one suite with CRM, funnels, and email marketing
- Strong white-label reseller features with unlimited sub-accounts
- Lifetime deal options provide exceptional long-term value
Cons
- Interface can feel cluttered and overwhelming for new users
- Advanced CRM automations lag behind dedicated enterprise tools
- Integrations are limited compared to top competitors
Best For
Marketing agencies and resellers looking to white-label a full marketing platform with CRM for client management.
Pricing
Free Starter plan; Pro plans from $99/month per tool or lifetime bundles starting at $1,397 one-time.
Privyr
specializedWhite-label CRM specializing in WhatsApp and messaging-based lead management and conversations for agencies.
Full white-label reseller dashboard with seamless custom branding and multi-tenant agency management
Privyr is a conversational CRM platform specializing in sales messaging across channels like WhatsApp, SMS, email, and Facebook Messenger, enabling teams to automate and manage customer conversations in a unified inbox. As a white-label solution, it allows agencies to fully rebrand the platform with custom domains, logos, and interfaces to resell under their own name. It includes features like automation templates, team collaboration, analytics, and integrations with tools like Zapier and HubSpot.
Pros
- Strong multi-channel messaging support especially for WhatsApp and SMS
- Comprehensive white-labeling for agencies including custom domains and branding
- User-friendly automation and template builder for quick setup
Cons
- Lacks depth in traditional CRM functionalities like advanced pipeline management
- White-label plans require custom quoting which can be opaque and pricey
- Limited native reporting compared to enterprise CRMs
Best For
Sales agencies and teams specializing in conversational commerce via messaging apps who need a rebrandable white-label CRM.
Pricing
Starts at $49/user/month for basic plans; white-label agency plans are custom-priced starting around $500/month with volume discounts.
Mautic
specializedOpen-source white-label marketing automation and CRM platform for self-hosted lead nurturing and tracking.
Unlimited white-labeling through self-hosting and open-source code with no per-client licensing costs
Mautic is an open-source marketing automation platform with CRM-like contact management features, enabling lead tracking, email campaigns, segmentation, and landing pages. Designed for self-hosting, it excels in white-label scenarios where agencies can fully customize and rebrand it as their own solution without licensing restrictions. It integrates with various tools but focuses more on marketing than full sales CRM pipelines.
Pros
- Fully open-source and free, ideal for white-label reselling without fees
- Extensive customization for branding and self-hosting control
- Robust marketing automation tools like dynamic segmentation and multi-channel campaigns
Cons
- Steep technical setup requiring server management and dev skills
- Outdated interface with occasional bugs and steep learning curve
- Limited native sales CRM features like pipelines compared to dedicated tools
Best For
Technical marketing agencies or developers seeking a free, fully customizable white-label marketing automation platform.
Pricing
Core platform is free and open-source; optional paid hosting starts at ~$10/month, enterprise support available via partners.
Conclusion
The top white-label CRM tools deliver exceptional value for agencies, with GoHighLevel leading as the standout choice, offering a versatile all-in-one platform designed for reselling. Vendasta and SuiteDash also shine as strong alternatives—Vendasta for its comprehensive service management capabilities and SuiteDash for integrating CRM with project management and invoicing. Each tool addresses distinct agency needs, ensuring there’s a fitting option for various business goals.
Take the next step for your agency: explore GoHighLevel to harness its robust features and set your brand up for growth and success in reselling.
Tools Reviewed
All tools were independently evaluated for this comparison
Referenced in the comparison table and product reviews above.
