Quick Overview
- 1#1: WalkMe - Enterprise digital adoption platform that creates interactive website walkthroughs and guided experiences to boost user productivity.
- 2#2: Whatfix - Digital adoption platform offering no-code walkthroughs, self-help portals, and AI-powered guidance for websites and apps.
- 3#3: Pendo - Product experience platform with in-app guides, walkthroughs, and analytics to drive user onboarding and retention.
- 4#4: Appcues - No-code tool for building personalized product tours, walkthroughs, and user onboarding flows on websites.
- 5#5: Chameleon - No-code builder for dynamic in-app walkthroughs, modals, and tooltips to enhance user engagement without development.
- 6#6: UserGuiding - Interactive product tour and walkthrough software with checklists, NPS, and analytics for SaaS onboarding.
- 7#7: Userpilot - No-code platform for personalized onboarding walkthroughs, flows, and user activation on web apps.
- 8#8: Inline Manual - Creates contextual in-app guides, walkthroughs, and tooltips for progressive user training on websites.
- 9#9: Intro.js - Open-source JavaScript library for creating simple, customizable step-by-step website introduction tours.
- 10#10: Shepherd - Open-source JavaScript library for building guided product tours and interactive walkthroughs on websites.
We evaluated tools based on features (like customization and analytics), usability (for technical and non-technical users), reliability, and value across different business scales, ensuring a balanced ranking that caters to varied needs.
Comparison Table
This comparison table spotlights top website walkthrough software tools, such as WalkMe, Whatfix, Pendo, Appcues, and Chameleon, to assist in selecting the ideal solution. It outlines key features, usability, and integration strengths, enabling readers to evaluate tools that boost user onboarding and engagement effectively.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | WalkMe Enterprise digital adoption platform that creates interactive website walkthroughs and guided experiences to boost user productivity. | enterprise | 9.4/10 | 9.6/10 | 8.7/10 | 8.2/10 |
| 2 | Whatfix Digital adoption platform offering no-code walkthroughs, self-help portals, and AI-powered guidance for websites and apps. | enterprise | 9.1/10 | 9.4/10 | 8.7/10 | 8.5/10 |
| 3 | Pendo Product experience platform with in-app guides, walkthroughs, and analytics to drive user onboarding and retention. | enterprise | 8.7/10 | 9.4/10 | 8.1/10 | 7.9/10 |
| 4 | Appcues No-code tool for building personalized product tours, walkthroughs, and user onboarding flows on websites. | specialized | 8.7/10 | 9.1/10 | 9.2/10 | 8.0/10 |
| 5 | Chameleon No-code builder for dynamic in-app walkthroughs, modals, and tooltips to enhance user engagement without development. | specialized | 8.6/10 | 9.2/10 | 8.8/10 | 7.9/10 |
| 6 | UserGuiding Interactive product tour and walkthrough software with checklists, NPS, and analytics for SaaS onboarding. | specialized | 8.7/10 | 8.9/10 | 9.2/10 | 8.4/10 |
| 7 | Userpilot No-code platform for personalized onboarding walkthroughs, flows, and user activation on web apps. | specialized | 8.6/10 | 9.1/10 | 8.5/10 | 7.9/10 |
| 8 | Inline Manual Creates contextual in-app guides, walkthroughs, and tooltips for progressive user training on websites. | specialized | 8.1/10 | 8.3/10 | 9.0/10 | 7.5/10 |
| 9 | Intro.js Open-source JavaScript library for creating simple, customizable step-by-step website introduction tours. | other | 7.8/10 | 6.5/10 | 8.5/10 | 9.5/10 |
| 10 | Shepherd Open-source JavaScript library for building guided product tours and interactive walkthroughs on websites. | other | 7.6/10 | 7.2/10 | 6.4/10 | 9.5/10 |
Enterprise digital adoption platform that creates interactive website walkthroughs and guided experiences to boost user productivity.
Digital adoption platform offering no-code walkthroughs, self-help portals, and AI-powered guidance for websites and apps.
Product experience platform with in-app guides, walkthroughs, and analytics to drive user onboarding and retention.
No-code tool for building personalized product tours, walkthroughs, and user onboarding flows on websites.
No-code builder for dynamic in-app walkthroughs, modals, and tooltips to enhance user engagement without development.
Interactive product tour and walkthrough software with checklists, NPS, and analytics for SaaS onboarding.
No-code platform for personalized onboarding walkthroughs, flows, and user activation on web apps.
Creates contextual in-app guides, walkthroughs, and tooltips for progressive user training on websites.
Open-source JavaScript library for creating simple, customizable step-by-step website introduction tours.
Open-source JavaScript library for building guided product tours and interactive walkthroughs on websites.
WalkMe
enterpriseEnterprise digital adoption platform that creates interactive website walkthroughs and guided experiences to boost user productivity.
AI-powered SmartWalk-Thrus that dynamically generate personalized guidance based on real-time user actions and data
WalkMe is a premier Digital Adoption Platform (DAP) that delivers interactive walkthroughs, tooltips, and dynamic guidance overlays on websites and web applications to streamline user onboarding and reduce friction. It empowers businesses to create personalized, context-aware experiences that adapt to user behavior, minimizing support needs and accelerating productivity. With robust analytics and AI-driven insights, WalkMe helps organizations measure adoption success and optimize digital processes across enterprise-scale environments.
Pros
- Exceptionally powerful no-code builder for creating adaptive walkthroughs and SmartTips
- Advanced analytics and AI insights for tracking user behavior and ROI
- Seamless integrations with over 100 enterprise apps like Salesforce and SAP
Cons
- Steep learning curve for advanced customizations
- High enterprise-level pricing not ideal for small businesses
- Occasional performance overhead on complex sites
Best For
Large enterprises with complex web applications seeking comprehensive user guidance and adoption analytics.
Pricing
Custom enterprise pricing starting at around $10,000/year for basic plans, scaling up based on users and features; free trial available.
Whatfix
enterpriseDigital adoption platform offering no-code walkthroughs, self-help portals, and AI-powered guidance for websites and apps.
AI Studio for auto-generating intelligent, personalized walkthroughs from app screenshots
Whatfix is a comprehensive digital adoption platform specializing in website walkthrough software that delivers contextual in-app guidance, interactive tours, tooltips, and self-help widgets to enhance user onboarding and software adoption. It empowers non-technical users to create no-code walkthroughs overlaid on live web applications without requiring developer intervention. The platform also provides robust analytics to measure engagement and ROI, supporting enterprises in reducing support tickets and accelerating productivity.
Pros
- No-code editor for rapid walkthrough creation
- Advanced AI-driven personalization and analytics
- Extensive integrations with 100+ SaaS tools
Cons
- Steep learning curve for complex setups
- Enterprise pricing may not suit SMBs
- Occasional performance lags on high-traffic sites
Best For
Enterprises and SaaS providers seeking to boost user adoption and minimize training efforts across web applications.
Pricing
Custom quote-based pricing; typically starts at $20,000/year for mid-tier plans, scaling with users and features.
Pendo
enterpriseProduct experience platform with in-app guides, walkthroughs, and analytics to drive user onboarding and retention.
Behavioral analytics-powered guides that trigger personalized walkthroughs based on real-time user actions
Pendo is a robust product experience platform specializing in website walkthroughs, in-app guides, and interactive tours that help teams onboard users and drive feature adoption without coding. It combines no-code guide builders with deep behavioral analytics to create personalized experiences based on real user data. The platform also includes feedback tools like NPS surveys and analytics dashboards to measure engagement and ROI.
Pros
- Powerful analytics integration for data-driven guide personalization
- Advanced segmentation and A/B testing for guides
- Scalable for enterprise with auto-capture user behavior
Cons
- High pricing threshold limits accessibility for SMBs
- Steeper learning curve for full feature utilization
- Overly complex for simple walkthrough needs
Best For
Enterprise product teams seeking integrated analytics and personalized website walkthroughs at scale.
Pricing
Custom enterprise pricing starting at around $10,000-$20,000 annually, scaled by monthly tracked users, data volume, and add-ons.
Appcues
specializedNo-code tool for building personalized product tours, walkthroughs, and user onboarding flows on websites.
Visual Flow Builder for creating complex, multi-step adaptive walkthroughs that respond to user actions in real-time
Appcues is a no-code platform designed for creating interactive in-app walkthroughs, product tours, tooltips, and onboarding flows to improve user adoption on web applications and websites. It enables product, marketing, and customer success teams to guide users through features with personalized, segmented experiences without requiring engineering resources. The tool includes analytics, A/B testing, and integrations to measure engagement and optimize flows effectively.
Pros
- Intuitive no-code drag-and-drop builder for quick walkthrough creation
- Advanced segmentation and personalization based on user behavior
- Comprehensive analytics and A/B testing for optimizing user experiences
Cons
- Pricing scales quickly for larger teams or high traffic
- Limited native support for mobile apps (web-focused)
- Some advanced customizations may still require developer input
Best For
SaaS companies and product teams focused on enhancing web app onboarding and user retention without heavy coding.
Pricing
Starts at $249/month (Starter, billed annually) for up to 5,000 MAU; Growth at $839/month; Enterprise custom pricing.
Chameleon
specializedNo-code builder for dynamic in-app walkthroughs, modals, and tooltips to enhance user engagement without development.
Dynamic content blocks that adapt in real-time to user behavior and data without code
Chameleon (chameleon.io) is a no-code platform for SaaS teams to build interactive in-app experiences like product tours, tooltips, checklists, modals, and announcements to drive user onboarding and feature adoption. It installs via a single JavaScript snippet on any web app, enabling quick deployment without developer involvement or code changes. The tool offers segmentation, A/B testing, and analytics to personalize and measure the impact of walkthroughs. It's particularly suited for enhancing self-serve user experiences in growing products.
Pros
- Powerful no-code visual editor for tours and tooltips
- Advanced user segmentation and personalization options
- Built-in analytics and A/B testing for optimization
Cons
- Pricing is premium and lacks a free tier
- Limited native mobile app support
- Advanced customizations may require support team
Best For
Mid-sized SaaS companies seeking to boost product adoption and retention through scalable in-app guidance.
Pricing
Starts at $299/mo (Essentials, 5k MAU), $799/mo (Pro, 25k MAU), Enterprise custom; annual discounts available.
UserGuiding
specializedInteractive product tour and walkthrough software with checklists, NPS, and analytics for SaaS onboarding.
Interactive checklists that gamify onboarding steps and significantly boost user completion rates
UserGuiding is a no-code platform that enables businesses to create interactive website walkthroughs, product tours, tooltips, checklists, and hotspots to guide users through web apps and sites. It focuses on improving onboarding, feature adoption, and reducing churn with targeted, personalized experiences. The tool includes segmentation, A/B testing, and analytics to optimize user engagement effectively.
Pros
- Intuitive no-code drag-and-drop builder for quick walkthrough creation
- Robust analytics and A/B testing for measuring guide effectiveness
- Strong segmentation options to target specific user groups
Cons
- Limited support for native mobile apps, primarily web-focused
- Advanced features like unlimited seats and custom CSS locked behind higher plans
- Occasional loading delays on sites with heavy JavaScript
Best For
SaaS companies and product teams looking for an affordable, user-friendly solution to enhance web app onboarding and user retention.
Pricing
Starts at $89/month (Starter, up to 1,000 MAUs), $299/month (Pro), and custom Enterprise; 14-day free trial available.
Userpilot
specializedNo-code platform for personalized onboarding walkthroughs, flows, and user activation on web apps.
AI-powered flow builder that auto-generates personalized onboarding sequences
Userpilot is a no-code platform designed for creating interactive website walkthroughs, product tours, tooltips, checklists, and onboarding flows to boost user adoption and retention. It offers advanced segmentation, A/B testing, analytics, and personalization features tailored for SaaS products. The tool integrates seamlessly with web apps, enabling teams to guide users without coding expertise.
Pros
- Robust no-code builder for complex walkthroughs and flows
- Advanced personalization with 100+ segmentation options
- Built-in analytics, A/B testing, and NPS surveys
Cons
- Pricing starts high for small teams or low MAU
- Steeper learning curve for advanced customizations
- Primarily optimized for web apps, limited mobile support
Best For
Mid-sized SaaS teams focused on scalable, personalized user onboarding to drive retention.
Pricing
Growth from $249/mo (5k MAU), Business $575/mo (25k MAU), Enterprise custom; 14-day free trial.
Inline Manual
specializedCreates contextual in-app guides, walkthroughs, and tooltips for progressive user training on websites.
Inline embedding of non-intrusive tooltips and hotspots that provide contextual help without overlays blocking the UI
Inline Manual is a no-code platform for creating interactive in-app guides, tooltips, hotspots, and step-by-step walkthroughs embedded directly on websites and web apps. It streamlines user onboarding, training, and support by delivering contextual help without disrupting the user interface. The tool includes analytics, segmentation, and A/B testing to measure and optimize guide effectiveness.
Pros
- Intuitive drag-and-drop editor for quick guide creation
- Robust analytics and user segmentation for targeted experiences
- Seamless integrations with tools like Intercom and Zendesk
Cons
- Pricing can be steep for small teams or startups
- Limited free plan with basic features only
- Advanced customization requires some technical knowledge
Best For
Mid-sized SaaS companies and product teams focused on scalable user onboarding and retention.
Pricing
Starts at $199/month for Growth plan (billed annually), $499/month for Pro, Enterprise custom; 14-day free trial.
Intro.js
otherOpen-source JavaScript library for creating simple, customizable step-by-step website introduction tours.
Zero-dependency design that enables instant, performant walkthroughs on any website with just a few lines of code
Intro.js is a lightweight, open-source JavaScript library designed for creating simple step-by-step interactive walkthroughs and product tours on websites. It highlights specific DOM elements with customizable tooltips, supports keyboard navigation, and allows easy configuration of tour steps via JavaScript. Ideal for quick onboarding experiences, it works on any modern web app without heavy dependencies.
Pros
- Completely free and open-source under MIT license
- Extremely lightweight (under 30KB) with no dependencies
- Simple integration requiring minimal JavaScript code
Cons
- Requires coding knowledge; no visual editor
- Lacks advanced features like analytics, segmentation, or A/B testing
- Limited to basic tooltips and highlights; no multimedia support
Best For
Developers and small teams needing a free, customizable library for basic website onboarding tours.
Pricing
Free (open-source MIT license; no paid plans).
Shepherd
otherOpen-source JavaScript library for building guided product tours and interactive walkthroughs on websites.
Pure client-side execution with precise DOM element attachment and zero server dependency
Shepherd (shepherdjs.dev) is an open-source JavaScript library designed for creating interactive guided tours and walkthroughs on websites. It enables developers to highlight page elements with customizable tooltips, buttons, and animations to onboard users or demonstrate features. As a lightweight, client-side solution, it integrates seamlessly with modern web apps without relying on external servers or SaaS platforms.
Pros
- Completely free and open-source with no usage limits
- Highly customizable steps, styling, and animations via CSS/JS
- Lightweight (under 10KB gzipped) and framework-agnostic
Cons
- Requires JavaScript coding knowledge; no visual editor
- Lacks built-in analytics, A/B testing, or user targeting
- Manual setup for advanced integrations and maintenance
Best For
Developers and technical teams seeking a customizable, self-hosted walkthrough library without ongoing costs.
Pricing
Free (open-source MIT license; no paid tiers).
Conclusion
With 10 distinct tools offering diverse features, the top 3—WalkMe, Whatfix, and Pendo—rise above the rest. WalkMe leads as the top choice, excelling with its enterprise-focused interactive walkthroughs that enhance user productivity. Whatfix and Pendo stand out as strong alternatives, with Whatfix’s no-code and AI-driven guidance and Pendo’s analytics for onboarding and retention, catering to different operational needs.
Whether aiming to streamline user experiences, boost efficiency, or drive engagement, start with WalkMe’s intuitive platform to unlock its full potential—and don’t overlook Whatfix or Pendo if their unique strengths align better with your goals.
Tools Reviewed
All tools were independently evaluated for this comparison