Quick Overview
- 1#1: Hotjar - Provides interactive heatmaps, session recordings, and user feedback tools to visualize website visitor behavior.
- 2#2: Microsoft Clarity - Offers free heatmaps, session replays, and performance insights to understand user interactions on websites.
- 3#3: Crazy Egg - Generates click, scroll, and confetti heatmaps alongside A/B testing for optimizing website conversions.
- 4#4: Mouseflow - Delivers heatmaps, session replays, form analytics, and funnel tracking to analyze user journeys.
- 5#5: Lucky Orange - Combines dynamic heatmaps, live chat, polls, and cart abandonment tools for real-time user insights.
- 6#6: Smartlook - Creates heatmaps and records sessions for web and mobile apps with event tracking and crash reporting.
- 7#7: FullStory - Enterprise-grade session replay and heatmaps capture every user interaction for deep behavioral analysis.
- 8#8: Contentsquare - Advanced experience analytics platform with AI-powered heatmaps and zone-based insights for large-scale sites.
- 9#9: Heap - Automatic event tracking with retroactive heatmaps and user journey visualization for product teams.
- 10#10: Matomo - Open-source analytics platform with heatmap and session recording plugins for privacy-focused tracking.
Tools were ranked based on a balanced assessment of core features, performance quality, user-friendliness, and overall value, ensuring they meet the diverse needs of businesses seeking actionable insights into their audience.
Comparison Table
Discover a comparison of top website heatmap tools, such as Hotjar, Microsoft Clarity, Crazy Egg, Mouseflow, Lucky Orange, and more, to identify the best fit for your analytics needs. This table outlines key features, pricing, and practical use cases, empowering you to optimize user experience and engagement effectively.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Hotjar Provides interactive heatmaps, session recordings, and user feedback tools to visualize website visitor behavior. | specialized | 9.2/10 | 9.5/10 | 9.3/10 | 8.9/10 |
| 2 | Microsoft Clarity Offers free heatmaps, session replays, and performance insights to understand user interactions on websites. | specialized | 9.4/10 | 9.2/10 | 9.8/10 | 10/10 |
| 3 | Crazy Egg Generates click, scroll, and confetti heatmaps alongside A/B testing for optimizing website conversions. | specialized | 8.7/10 | 9.2/10 | 9.0/10 | 8.0/10 |
| 4 | Mouseflow Delivers heatmaps, session replays, form analytics, and funnel tracking to analyze user journeys. | specialized | 8.6/10 | 9.1/10 | 8.4/10 | 8.0/10 |
| 5 | Lucky Orange Combines dynamic heatmaps, live chat, polls, and cart abandonment tools for real-time user insights. | specialized | 8.4/10 | 9.1/10 | 8.6/10 | 8.2/10 |
| 6 | Smartlook Creates heatmaps and records sessions for web and mobile apps with event tracking and crash reporting. | specialized | 8.4/10 | 8.7/10 | 9.1/10 | 7.9/10 |
| 7 | FullStory Enterprise-grade session replay and heatmaps capture every user interaction for deep behavioral analysis. | enterprise | 8.7/10 | 9.3/10 | 7.9/10 | 8.1/10 |
| 8 | Contentsquare Advanced experience analytics platform with AI-powered heatmaps and zone-based insights for large-scale sites. | enterprise | 8.2/10 | 9.1/10 | 7.4/10 | 7.0/10 |
| 9 | Heap Automatic event tracking with retroactive heatmaps and user journey visualization for product teams. | specialized | 8.2/10 | 9.0/10 | 8.5/10 | 7.0/10 |
| 10 | Matomo Open-source analytics platform with heatmap and session recording plugins for privacy-focused tracking. | other | 7.9/10 | 8.4/10 | 6.8/10 | 9.2/10 |
Provides interactive heatmaps, session recordings, and user feedback tools to visualize website visitor behavior.
Offers free heatmaps, session replays, and performance insights to understand user interactions on websites.
Generates click, scroll, and confetti heatmaps alongside A/B testing for optimizing website conversions.
Delivers heatmaps, session replays, form analytics, and funnel tracking to analyze user journeys.
Combines dynamic heatmaps, live chat, polls, and cart abandonment tools for real-time user insights.
Creates heatmaps and records sessions for web and mobile apps with event tracking and crash reporting.
Enterprise-grade session replay and heatmaps capture every user interaction for deep behavioral analysis.
Advanced experience analytics platform with AI-powered heatmaps and zone-based insights for large-scale sites.
Automatic event tracking with retroactive heatmaps and user journey visualization for product teams.
Open-source analytics platform with heatmap and session recording plugins for privacy-focused tracking.
Hotjar
specializedProvides interactive heatmaps, session recordings, and user feedback tools to visualize website visitor behavior.
Seamless integration of heatmaps with session recordings for contextual, replayable user journey analysis
Hotjar is a comprehensive website analytics platform renowned for its heatmap functionality, which visualizes user clicks, mouse movements, and scrolls to reveal behavior patterns. It also includes session recordings for replaying real user interactions, surveys, feedback polls, and form analytics to provide both quantitative and qualitative insights. Ideal for UX optimization, Hotjar helps teams identify friction points and improve conversions without requiring coding expertise.
Pros
- Intuitive setup with a single tracking code snippet
- Rich heatmap types (click, scroll, move) combined with session recordings
- Generous free plan for small sites with essential features
Cons
- Data retention and daily snapshot limits on lower tiers
- Advanced filtering and segmentation require higher plans
- Pricing scales quickly for high-traffic enterprise sites
Best For
UX designers, product managers, and marketing teams at SMBs seeking visual user behavior insights to boost website performance.
Pricing
Free Basic plan; Plus starts at $39/mo (annual), Business at $59/mo (annual), Scale is custom enterprise pricing.
Microsoft Clarity
specializedOffers free heatmaps, session replays, and performance insights to understand user interactions on websites.
Unlimited session recordings combined with AI-detected frustration signals like rage clicks and dead clicks
Microsoft Clarity is a free behavioral analytics tool that delivers heatmaps for clicks, scrolls, and dead clicks, alongside session recordings to visualize real user interactions on websites. It identifies friction points like rage clicks and quick backs, helping optimize user experience through data-driven insights. Seamlessly integrating with Google Analytics and other platforms, it provides unlimited data processing without any paywalls.
Pros
- Completely free with unlimited sessions, heatmaps, and data storage
- Intuitive session replays and behavioral signals like rage clicks
- One-line script setup with seamless integrations
Cons
- Limited advanced segmentation and custom reporting options
- No built-in A/B testing or mobile app support
- Privacy-focused data handling may require additional compliance setup
Best For
Small to medium-sized businesses and developers needing powerful, no-cost website heatmap and user session analysis.
Pricing
Entirely free with no paid tiers or usage limits.
Crazy Egg
specializedGenerates click, scroll, and confetti heatmaps alongside A/B testing for optimizing website conversions.
Confetti reports, which overlay heatmaps segmented by traffic sources, devices, or user types for granular behavior analysis
Crazy Egg is a comprehensive website analytics platform specializing in visual heatmaps, scrollmaps, and click-tracking to reveal user behavior patterns on websites. It allows users to create snapshots of visitor interactions, segment data with Confetti reports, and watch session recordings for deeper insights. Beyond heatmaps, it includes A/B testing tools and on-site surveys to optimize conversions and user experience.
Pros
- Highly detailed heatmaps and Confetti segmentation for precise user insights
- Intuitive snapshot creation and session recordings for quick analysis
- Integrated A/B testing and surveys streamline optimization workflows
Cons
- Pricing scales steeply with pageviews and traffic volume
- Limited free tier and integrations compared to competitors like Hotjar
- Advanced reporting requires some learning for non-experts
Best For
Small to mid-sized businesses and marketers seeking visual analytics to boost website conversions without complex setups.
Pricing
Starts at $29/month (Basic, 10k pageviews), up to $249/month (Pro, 100k pageviews); Enterprise custom pricing.
Mouseflow
specializedDelivers heatmaps, session replays, form analytics, and funnel tracking to analyze user journeys.
Zone Numbers on heatmaps, which display numeric engagement metrics directly on interactive zones for quick identification of hot and cold areas
Mouseflow is a comprehensive behavioral analytics platform that provides heatmaps, session replays, funnel analysis, and form analytics to visualize user interactions on websites. It tracks mouse movements, clicks, scrolls, attention zones, and errors, helping optimize user experience and conversion rates. The tool also includes feedback surveys and friction detection features like rage clicks for deeper insights.
Pros
- High-quality session replays with smooth playback and annotations
- Advanced heatmaps including attention, click, move, and scroll types
- Strong form analytics and funnel visualization for conversion optimization
Cons
- Pricing scales quickly with session volume, becoming expensive for high-traffic sites
- Free plan is limited to 100 sessions/month with basic features
- Advanced reporting and custom dashboards require higher-tier plans
Best For
Mid-sized e-commerce and SaaS businesses seeking detailed user behavior insights to improve conversions and UX.
Pricing
Freemium with paid plans starting at $29/month (Basic: 500 sessions) up to Enterprise (custom pricing for high volume)
Lucky Orange
specializedCombines dynamic heatmaps, live chat, polls, and cart abandonment tools for real-time user insights.
Rage Click and Dead Click Heatmaps that pinpoint user frustration and ignored elements
Lucky Orange is a robust website optimization platform focused on heatmaps, session recordings, and user behavior analytics to help businesses understand visitor interactions. It offers multiple heatmap types including click, scroll, move, rage click, and dead click maps, providing visual insights into user engagement and friction points. The tool integrates surveys, popups, forms, and live chat for comprehensive conversion optimization.
Pros
- Comprehensive heatmap varieties like rage and dead clicks
- Seamless session recordings synced with heatmaps
- Quick setup with plugins for WordPress, Shopify, and more
Cons
- Session volume limits on lower plans require upgrades
- No perpetual free tier beyond trial
- Advanced filtering and exports locked behind higher tiers
Best For
Small to mid-sized e-commerce businesses and marketers optimizing conversions through detailed user behavior insights.
Pricing
Starts at $19/month (Starter, 5K sessions/mo) billed annually, up to $199+/month (Pro, 100K sessions/mo); 14-day free trial.
Smartlook
specializedCreates heatmaps and records sessions for web and mobile apps with event tracking and crash reporting.
Pixel-perfect session replays that sync directly with heatmaps for contextual user journey analysis
Smartlook is a behavioral analytics platform specializing in website and app user insights through heatmaps, session replays, and event tracking. It generates click, scroll, attention, and rage click heatmaps to visualize user interactions, frustrations, and drop-offs. Integrated with high-fidelity session recordings, it enables teams to pinpoint UX issues and optimize conversions effectively.
Pros
- Seamless integration of heatmaps with pixel-perfect session replays
- Unlimited heatmaps and real-time data capture
- Advanced filtering, segmentation, and frustration signal detection
Cons
- Pricing scales rapidly with session volume
- Fewer heatmap customization options compared to pure heatmap specialists
- Some advanced analytics locked behind higher tiers
Best For
Product teams and mid-sized businesses needing integrated heatmaps and session recordings for comprehensive website behavior analysis.
Pricing
Free plan for up to 3,000 sessions/month; Pro from $55/month (15,000 sessions), Business from $159/month, Enterprise custom.
FullStory
enterpriseEnterprise-grade session replay and heatmaps capture every user interaction for deep behavioral analysis.
Pixel-perfect session replay that replays exact user actions like a video, deeply integrated with heatmap data
FullStory is a robust digital experience analytics platform that captures every user interaction on websites and apps, providing detailed heatmaps for clicks, scrolls, and attention alongside full session replays. It enables teams to visualize user behavior, identify drop-offs, and analyze journeys through funnels and rage clicks. Beyond basic heatmaps, it offers AI-powered insights and integrations for optimizing user experience at scale.
Pros
- Comprehensive session replay integrated with heatmaps
- Advanced segmentation and AI-driven insights
- Robust privacy and compliance features
Cons
- High pricing for smaller teams
- Steeper learning curve for full capabilities
- Performance impact on high-traffic sites
Best For
Enterprise teams needing in-depth behavioral analytics and session intelligence beyond simple heatmaps.
Pricing
Custom enterprise pricing starting at ~$300/month for entry-level plans (e.g., 5K sessions), scales with usage; contact sales for quotes.
Contentsquare
enterpriseAdvanced experience analytics platform with AI-powered heatmaps and zone-based insights for large-scale sites.
Zone-based heatmaps with automatic frustration detection (rage/dead clicks) for precise, context-aware user behavior analysis
Contentsquare is an enterprise-grade experience analytics platform specializing in website heatmaps, session replays, and user behavior insights to optimize digital experiences. It provides click, scroll, move, and attention heatmaps, along with zone-based analysis to pinpoint user interactions and friction points across web and mobile. Beyond basic heatmaps, it integrates AI-driven frustration signals like rage clicks and dead clicks for actionable recommendations.
Pros
- Comprehensive heatmaps with zone segmentation and frustration signals
- Real-time analytics and AI-powered insights for quick optimizations
- Robust integrations with tools like Google Analytics and marketing platforms
Cons
- High enterprise pricing not suitable for small businesses
- Steep learning curve and complex initial setup
- Overkill for simple heatmap needs without full platform utilization
Best For
Large enterprises and e-commerce sites with high traffic seeking advanced behavioral analytics beyond basic heatmaps.
Pricing
Custom enterprise pricing starting at around $10,000+ annually, based on monthly sessions and features.
Heap
specializedAutomatic event tracking with retroactive heatmaps and user journey visualization for product teams.
Autocapture technology that automatically logs every user event for instant heatmap generation without code changes
Heap (heap.io) is a comprehensive product analytics platform that automatically captures every user interaction on websites and mobile apps via its autocapture technology, eliminating the need for manual event tagging. It provides detailed heatmaps for clicks, scrolls, hovers, and attention, alongside session replays, funnels, and paths to uncover user behavior insights. This makes it a powerful tool for UX optimization and conversion analysis within a broader analytics suite.
Pros
- Autocapture tracks all interactions without manual setup
- Highly detailed heatmaps with segmentation and retroactive analysis
- Seamless integration with session replays and funnels
Cons
- Expensive pricing unsuitable for small sites or startups
- Steep learning curve for advanced reporting features
- Data retention limits on lower tiers
Best For
Mid-sized to enterprise teams needing integrated product analytics with robust heatmap capabilities.
Pricing
Free plan up to 300,000 sessions/month; paid plans are custom enterprise pricing, often starting at $10,000+/year based on tracked volume.
Matomo
otherOpen-source analytics platform with heatmap and session recording plugins for privacy-focused tracking.
100% data ownership through self-hosting with no sampling or data limits
Matomo is an open-source web analytics platform that provides heatmap capabilities via its Heatmaps & Session Recordings plugin, visualizing user interactions like clicks, hovers, scrolls, and attention maps on websites. It integrates these features with comprehensive analytics, session replays, and form analytics for a holistic view of user behavior. As a self-hosted or cloud-based solution, Matomo emphasizes data privacy and ownership, serving as a strong Google Analytics alternative focused on compliance and customization.
Pros
- Fully open-source with free self-hosting option
- Excellent privacy and GDPR compliance features
- Seamless integration of heatmaps with full analytics suite
Cons
- Technical setup required for self-hosting
- Heatmaps require a paid plugin (€19/month)
- Interface less intuitive than dedicated heatmap tools
Best For
Privacy-focused businesses and developers needing integrated analytics with robust heatmap functionality.
Pricing
Free self-hosted core; Cloud from €25/month; Heatmaps plugin €19/month per app.
Conclusion
The reviewed tools demonstrate a range of approaches to understanding user behavior, with Hotjar emerging as the top pick for its comprehensive interactive heatmaps, session recordings, and user feedback tools that offer rich insights into visitor actions. Microsoft Clarity and Crazy Egg also excel, providing accessible free tools and conversion-focused features, respectively, making them strong alternatives for varied needs. Ultimately, the right tool depends on specific goals, but these options ensure no matter the aim—optimizing experience, boosting conversions, or refining design—there’s a solution to drive results.
Don’t miss out on unlocking deeper user understanding. Try Hotjar today to leverage its powerful heatmaps and session tools, and take the first step toward transforming how you connect with your audience.
Tools Reviewed
All tools were independently evaluated for this comparison