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Technology Digital MediaTop 10 Best Website Feedback Software of 2026
Discover top 10 website feedback software tools to enhance user experiences – find your ideal solution here!
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
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Editor picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Hotjar
Session recordings with heatmaps for tying visual behavior to user-reported feedback
Built for product and marketing teams using qualitative feedback to prioritize UX fixes.
UserTesting
Recruiting-based moderated and unmoderated usability testing with video and transcript evidence
Built for teams needing recurring usability insights from recruited users.
Qualtrics XM
Experience orchestration workflows that route feedback into action-ready processes and dashboards
Built for enterprise teams turning website feedback into tracked, acted-upon experience programs.
Comparison Table
This comparison table reviews website feedback software such as Hotjar, UserTesting, Qualtrics XM, SurveyMonkey, Typeform, and other common tools. It highlights how each platform collects input like session recordings, on-page surveys, intercepts, and structured feedback so you can compare capabilities for your use case. Use it to assess differences in targeting, question types, reporting, integrations, and analytics depth across the tools.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Hotjar Collects website feedback with targeted surveys and enables session recordings and heatmaps so teams can connect user comments to on-page behavior. | all-in-one | 9.2/10 | 9.4/10 | 8.7/10 | 8.9/10 |
| 2 | UserTesting Runs moderated and unmoderated user tests and captures feedback directly from real participants to diagnose usability issues on websites and apps. | user research | 8.4/10 | 9.0/10 | 7.8/10 | 8.0/10 |
| 3 | Qualtrics XM Delivers enterprise-grade experience management with customizable website feedback capture, journey analytics, and closed-loop action workflows. | enterprise-feedback | 8.1/10 | 9.0/10 | 7.4/10 | 7.2/10 |
| 4 | SurveyMonkey Enables on-site surveys and feedback forms with advanced branching, analytics, and integration options to measure and act on web feedback. | survey-platform | 7.8/10 | 8.3/10 | 8.4/10 | 7.0/10 |
| 5 | Typeform Creates engaging interactive feedback forms and website surveys that improve completion rates and turn responses into actionable insights. | form-automation | 8.1/10 | 8.6/10 | 8.9/10 | 7.3/10 |
| 6 | Microsoft Clarity Provides free session recordings and heatmaps and supports feedback capture so teams can investigate problems users describe. | behavior-analytics | 8.4/10 | 8.6/10 | 8.1/10 | 9.1/10 |
| 7 | Userlytics Captures website visitor feedback with surveys and on-page prompts and summarizes responses to help prioritize UX improvements. | feedback-collector | 7.3/10 | 8.0/10 | 7.4/10 | 6.8/10 |
| 8 | Survicate Collects feedback from targeted website popups with segmentation and analytics to route insights into product and UX work. | targeted-feedback | 8.1/10 | 8.7/10 | 7.6/10 | 7.9/10 |
| 9 | Pendo Feedback Enables in-app and in-product feedback capture and connects feedback to analytics so teams can tie comments to usage data. | product-feedback | 8.2/10 | 8.6/10 | 7.7/10 | 7.9/10 |
| 10 | Canny Lets websites gather structured customer feedback through public or private boards with votes, prioritization, and integrations. | feedback-management | 7.1/10 | 7.8/10 | 8.0/10 | 6.4/10 |
Collects website feedback with targeted surveys and enables session recordings and heatmaps so teams can connect user comments to on-page behavior.
Runs moderated and unmoderated user tests and captures feedback directly from real participants to diagnose usability issues on websites and apps.
Delivers enterprise-grade experience management with customizable website feedback capture, journey analytics, and closed-loop action workflows.
Enables on-site surveys and feedback forms with advanced branching, analytics, and integration options to measure and act on web feedback.
Creates engaging interactive feedback forms and website surveys that improve completion rates and turn responses into actionable insights.
Provides free session recordings and heatmaps and supports feedback capture so teams can investigate problems users describe.
Captures website visitor feedback with surveys and on-page prompts and summarizes responses to help prioritize UX improvements.
Collects feedback from targeted website popups with segmentation and analytics to route insights into product and UX work.
Enables in-app and in-product feedback capture and connects feedback to analytics so teams can tie comments to usage data.
Lets websites gather structured customer feedback through public or private boards with votes, prioritization, and integrations.
Hotjar
all-in-oneCollects website feedback with targeted surveys and enables session recordings and heatmaps so teams can connect user comments to on-page behavior.
Session recordings with heatmaps for tying visual behavior to user-reported feedback
Hotjar stands out for combining qualitative website feedback with product-style behavior analytics in one workflow. You can collect screen recordings, heatmaps, and on-site surveys to pinpoint where users struggle and why. Its feedback widgets support targeted prompts and segmentation so teams can connect user intent to specific pages. Session replays and analytics help prioritize fixes from real user sessions instead of guesswork.
Pros
- Heatmaps and session recordings reveal friction with exact user journeys
- On-site surveys and feedback widgets capture user reasons in context
- Powerful targeting and segmentation tie feedback to specific pages and audiences
- Aggregations summarize patterns across many sessions for faster triage
Cons
- Session replay volume can become expensive and needs careful governance
- Advanced analysis workflows require some setup and data discipline
- Some teams rely on multiple tools for full funnel attribution beyond Hotjar
Best For
Product and marketing teams using qualitative feedback to prioritize UX fixes
UserTesting
user researchRuns moderated and unmoderated user tests and captures feedback directly from real participants to diagnose usability issues on websites and apps.
Recruiting-based moderated and unmoderated usability testing with video and transcript evidence
UserTesting centers on recruiting real people and capturing their reactions through guided website or app tests. It supports moderated sessions and unmoderated tasks with video playback, screen recordings, and searchable transcripts. Built-in analytics summarize issues across participants, and you can tag findings by theme to speed up prioritization. It is strongest when you need qualitative feedback quickly rather than only collecting static survey comments.
Pros
- Real user test sessions with screen recordings and video reactions
- Guided tasks with clear prompts to collect comparable feedback
- Searchable transcripts make it faster to locate specific quotes
- Theme and tag workflows help translate findings into actions
Cons
- More setup than lightweight form-based feedback tools
- Unmoderated testing can miss context that users verbalize in moderation
- Session costs add up when you need large sample sizes
Best For
Teams needing recurring usability insights from recruited users
Qualtrics XM
enterprise-feedbackDelivers enterprise-grade experience management with customizable website feedback capture, journey analytics, and closed-loop action workflows.
Experience orchestration workflows that route feedback into action-ready processes and dashboards
Qualtrics XM stands out with enterprise-grade experience management tooling that connects website feedback to broader customer and employee insights. It supports survey and feedback collection for web experiences with branching logic, distribution controls, and detailed reporting. You can route feedback into action through workflows, dashboards, and integrations that link results to other Qualtrics experience products. Compared with lighter website-only feedback tools, it offers stronger analytics and governance but requires more setup and administrative attention.
Pros
- Deep analytics with robust reporting and cross-metric breakdowns
- Advanced survey logic supports complex website feedback flows
- Strong enterprise integrations with other XM programs and systems
Cons
- Implementation complexity is higher than lightweight website feedback tools
- Costs scale with organizational needs and governance requirements
- Building triggers and targeting takes more configuration time
Best For
Enterprise teams turning website feedback into tracked, acted-upon experience programs
SurveyMonkey
survey-platformEnables on-site surveys and feedback forms with advanced branching, analytics, and integration options to measure and act on web feedback.
Advanced survey logic with branching based on respondent answers
SurveyMonkey stands out for its mature survey-building experience and polished response analytics for collecting website feedback. It supports survey logic, custom branding, and multiple distribution methods, which helps route feedback from website visitors and post-purchase users. Advanced reporting tools like cross-tabulation and dashboard-style views make it easier to spot trends across time and segments. Its website-specific feedback workflows are strong for surveys, but it is less purpose-built for real-time on-page experience diagnostics.
Pros
- Highly refined survey builder with strong question types and templates
- Logic branching routes respondents based on answers
- Detailed analytics with crosstabs, filters, and dashboard-style reporting
Cons
- Website feedback is survey-centric instead of on-page issue diagnostics
- Feature depth increases with tier changes for advanced capabilities
- Pricing can be expensive for small teams running frequent surveys
Best For
Teams collecting structured website feedback using logic and analytics
Typeform
form-automationCreates engaging interactive feedback forms and website surveys that improve completion rates and turn responses into actionable insights.
Branching logic that dynamically changes questions based on each respondent’s answers
Typeform stands out with conversation-style forms that make website feedback feel more like a guided dialog than a static survey. You can collect structured feedback with branching logic, required fields, and multiple question types, then route responses into analytics or other tools via integrations. It also supports embedding forms on pages for fast capture and using templates to launch common feedback workflows. For teams that want polished user interactions and flexible logic, Typeform covers the core needs of website feedback collection.
Pros
- Conversation-style form design boosts completion rates versus classic survey layouts
- Branching logic tailors follow-up questions based on user answers
- Strong embedding options for capturing feedback directly on website pages
- Workflow templates speed up common feedback and onboarding forms
- Integrations support sending responses to analytics and ticketing tools
Cons
- Higher tiers are needed for advanced routing, governance, and analytics depth
- Reporting is less robust than specialized customer feedback platforms
- Basic survey customization can feel limited versus dedicated form builders
- Collaboration features are constrained compared with enterprise survey suites
Best For
Teams collecting high-quality website feedback with interactive branching forms
Microsoft Clarity
behavior-analyticsProvides free session recordings and heatmaps and supports feedback capture so teams can investigate problems users describe.
Rage click and dead click detection built into session replays
Microsoft Clarity stands out for turning real user sessions into actionable feedback with heatmaps, scroll depth, and recordings. It tracks user interactions across pages and highlights rage clicks, dead clicks, and common navigation paths. The tool also supports session replays with performance hints and consent-aware behavior, which helps teams debug UX issues quickly. Clarity integrates with Microsoft ecosystems and is straightforward for developers who want fast instrumentation.
Pros
- Session replay and heatmaps reveal friction faster than aggregated analytics
- Rage click and dead click signals pinpoint broken affordances and confusing UI
- Consent and privacy controls reduce risk while keeping actionable insights
Cons
- Replay playback can be noisy without strong filtering and tagging discipline
- Limited native workflow tooling for turning findings into tickets
- Deeper analytics require more setup than dedicated feedback platforms
Best For
Product and UX teams finding usability issues using replays and heatmaps
Userlytics
feedback-collectorCaptures website visitor feedback with surveys and on-page prompts and summarizes responses to help prioritize UX improvements.
In-context feedback widgets with screenshot capture tied to user sessions
Userlytics centers feedback collection on on-page, in-context surveys that teams trigger from specific UI elements. It supports capturing user comments and screenshots with session context so product managers can connect feedback to what users saw. The workflow includes routing responses to teams and tracking feedback status through a centralized pipeline. Reporting helps summarize trends across collected insights for product decisions.
Pros
- On-page surveys capture feedback where users interact with the interface.
- Screenshot and session context make feedback actionable for engineering.
- Feedback pipeline tracking helps teams manage triage and follow-ups.
- Trend reporting groups similar insights for faster product decisions.
Cons
- Setup for targeting and triggers can feel complex for small teams.
- Advanced analysis is less robust than dedicated research platforms.
- Pricing can be high once multiple teams and roles need access.
Best For
Product teams needing targeted, visual website feedback without heavy research overhead
Survicate
targeted-feedbackCollects feedback from targeted website popups with segmentation and analytics to route insights into product and UX work.
Survey triggers with multi-step journeys to capture feedback at specific user moments
Survicate stands out with customer feedback journeys that guide respondents from website friction points to actionable insights. It combines website surveys with post-purchase and lifecycle questions so teams can correlate UX signals across multiple stages. Core capabilities include triggered surveys, segmentation by user attributes, and dashboards that highlight themes from qualitative responses. It also supports integrations for routing feedback to tools like ticketing and analytics workflows.
Pros
- Triggered website surveys capture context at the moment of friction
- Segmentation helps compare feedback across user groups and flows
- Dashboards summarize qualitative comments into usable insights
Cons
- Complex survey journeys can take time to design correctly
- Reporting depth can feel harder to tune than simpler tools
- Advanced workflows rely on integrations and setup effort
Best For
Teams running triggered website feedback programs with segmentation and lifecycle insights
Pendo Feedback
product-feedbackEnables in-app and in-product feedback capture and connects feedback to analytics so teams can tie comments to usage data.
Session context capture with analytics correlation for every feedback submission
Pendo Feedback stands out for combining website feedback collection with product analytics and customer context. It supports targeted prompts embedded in web experiences so you can capture issues at the moment they occur. You can route feedback into workflows using tags, categories, and integrations that connect to delivery and support systems. Strong analytics help you correlate feedback with user behavior, but it is less focused on standalone form-only feedback needs.
Pros
- Feedback prompts can be targeted by user behavior and context
- Captures session context to help teams reproduce reported issues
- Integrates with common product and support workflows
- Built-in analytics connect feedback volume to user segments
Cons
- Setup requires more instrumentation than simple feedback widget tools
- Admin configuration can be complex for teams with light requirements
- Costs rise quickly for organizations needing broad tagging and routing
Best For
Product teams needing contextual web feedback tied to analytics
Canny
feedback-managementLets websites gather structured customer feedback through public or private boards with votes, prioritization, and integrations.
In-page annotations that create actionable Canny issues linked to specific page elements
Canny stands out with a dedicated feedback portal that routes website and product requests into organized ideas and tracked workflows. It captures visual web feedback with in-page annotations, then links comments to prioritized tickets in a roadmap-style view. You can manage status changes, vote on ideas, and aggregate feedback by component so teams can act systematically.
Pros
- Visual in-page annotations tie feedback to exact UI elements
- Idea voting and comments support community-driven prioritization
- Roadmap-style views help communicate what is planned and why
Cons
- Pricing increases quickly for teams that need many workspaces
- Feedback intake can feel heavier than lightweight form tools
- Advanced integrations and automation options are limited versus enterprise suites
Best For
Product and marketing teams tracking prioritized website UX feedback
Conclusion
After evaluating 10 technology digital media, Hotjar stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Website Feedback Software
This buyer's guide helps you choose Website Feedback Software that matches how your team collects feedback, links it to behavior, and routes insights into action. It covers Hotjar, UserTesting, Qualtrics XM, SurveyMonkey, Typeform, Microsoft Clarity, Userlytics, Survicate, Pendo Feedback, and Canny. Use this guide to map feature needs to the specific strengths and tradeoffs of each tool.
What Is Website Feedback Software?
Website Feedback Software captures what visitors or users report about your website experience and connects that input to the moment and context that caused it. It solves problems like identifying UX friction, understanding why people abandon flows, and turning qualitative comments into prioritized work. Tools like Hotjar combine on-page surveys with session recordings and heatmaps to connect reported issues to on-screen behavior. Tools like Typeform and SurveyMonkey focus on collecting structured feedback through interactive or logic-driven survey forms.
Key Features to Look For
The best Website Feedback Software reduces time between feedback collection and an engineering-ready insight by combining context, targeting, and actionable output.
Session recordings and visual heatmaps tied to feedback
Hotjar pairs session recordings and heatmaps with on-site feedback widgets so teams can connect what users say to what they did on the page. Microsoft Clarity also provides heatmaps and recordings with rage click and dead click detection built into session replays so you can pinpoint broken affordances faster.
In-context prompts that capture feedback at the moment of friction
Userlytics focuses on on-page, in-context surveys that attach user comments and screenshots to session context. Pendo Feedback and Survicate also capture feedback through targeted prompts and triggered survey journeys at specific moments in the experience.
Targeting and segmentation for comparing feedback across audiences
Hotjar supports powerful targeting and segmentation so feedback can be tied to specific pages and audiences. Survicate adds segmentation to compare feedback across user groups and flows during triggered survey journeys.
Triggered multi-step survey journeys
Survicate guides respondents through multi-step feedback journeys that start from website friction points and extend into post-purchase or lifecycle questions. Qualtrics XM supports branching and complex website feedback flows with routing and detailed reporting for enterprise experience programs.
Branching logic for adaptive questions
Typeform uses conversation-style branching logic that dynamically changes questions based on each respondent’s answers. SurveyMonkey and Qualtrics XM also support advanced survey logic with branching so you can collect structured, comparable feedback paths.
Evidence-rich usability testing with transcripts
UserTesting runs moderated and unmoderated usability tests that deliver video playback, screen recordings, and searchable transcripts for fast issue triage. This is the best fit when you need recruited user reactions instead of only on-page survey comments.
How to Choose the Right Website Feedback Software
Pick a tool by matching your feedback workflow to the type of evidence you need, the level of targeting, and how you plan to turn insights into action.
Choose the evidence type your team can act on
If you need to connect user-reported issues to actual on-page behavior, start with Hotjar or Microsoft Clarity because both provide heatmaps and session recordings. If you need direct usability diagnosis from recruited participants, use UserTesting for moderated and unmoderated sessions with video and searchable transcripts.
Match the capture moment to the feedback you want
If you want feedback collected where users interact with the interface, use Userlytics for on-page surveys with screenshot and session context. If you want multi-step journeys that move from website friction into lifecycle questions, use Survicate. If you want enterprise orchestration and closed-loop workflows, evaluate Qualtrics XM.
Plan for targeting and segmentation before you scale
If your team needs feedback segmented by page, audience, or user attributes, Hotjar supports targeted surveys and segmentation. Survicate also supports segmentation across user groups and flows so you can compare themes without manually filtering every response. For enterprise-wide experience programs with cross-metric reporting, Qualtrics XM provides detailed reporting and governance features.
Select the feedback structure that fits your decision style
If you want interactive, conversation-style forms that improve completion, choose Typeform because it presents answers as a guided dialog and uses branching logic. If you want mature survey building with branching and cross-tab analytics, choose SurveyMonkey. If you need complex website feedback flows with advanced reporting and enterprise integrations, choose Qualtrics XM.
Ensure the output connects to your delivery workflow
If you need a roadmap-style way to track and prioritize UX requests, use Canny because it creates actionable issues from in-page annotations with vote and status workflows. If you need feedback routed into product and support processes with analytics correlation, use Pendo Feedback. If you need action-ready routing across an enterprise program, use Qualtrics XM.
Who Needs Website Feedback Software?
Website Feedback Software fits teams that need faster insight loops from user input to product or UX action across websites and related experiences.
Product and marketing teams prioritizing UX fixes from qualitative feedback
Hotjar is a direct match because it combines targeted feedback widgets with session recordings and heatmaps so teams can see friction and hear the reason. Microsoft Clarity also fits this need with rage click and dead click detection in replays that highlight broken affordances during UX triage.
Teams needing recurring usability insights from recruited users
UserTesting fits best because it runs moderated and unmoderated usability tests with video, screen recordings, and searchable transcripts. This approach delivers clear usability evidence that on-page surveys can’t replicate.
Enterprise teams turning website feedback into tracked, acted-upon experience programs
Qualtrics XM is designed for experience management workflows that route feedback into action-ready processes and dashboards. It also supports branching logic and enterprise integrations so feedback becomes part of a governed, closed-loop experience program.
Product teams capturing contextual web feedback tied to usage and user context
Pendo Feedback fits because it captures targeted prompts with session context and correlates feedback to user behavior. Userlytics also supports this need with on-page prompts that include screenshots and session context for engineering reproduction.
Common Mistakes to Avoid
The reviewed tools reveal repeatable implementation and workflow pitfalls that slow teams down after they collect feedback.
Collecting lots of replays without governance and filtering
Hotjar and Microsoft Clarity both rely on session recordings and can become noisy unless you apply strict tagging and replay governance. Teams that skip filtering often struggle to separate true UX friction from incidental navigation.
Relying on surveys when you actually need usability evidence
SurveyMonkey, Typeform, and Userlytics excel at collecting structured feedback but they can miss what users verbalize during live task reasoning. UserTesting adds moderated and unmoderated usability sessions with video and searchable transcripts for stronger usability diagnosis.
Building complex targeting and journeys without clear ownership
Survicate supports multi-step survey journeys and segmentation, but complex journey design takes time to get right. Qualtrics XM also needs careful setup for targeting and branching so enterprise teams should assign configuration ownership early.
Treating feedback as an endpoint instead of routing it into delivery work
Tools focused on capture can stall if you lack a plan for tickets and prioritization. Canny solves the routing problem with roadmap-style issue tracking from in-page annotations, while Pendo Feedback focuses on routing with tags, categories, and integrations tied to analytics.
How We Selected and Ranked These Tools
We evaluated Hotjar, UserTesting, Qualtrics XM, SurveyMonkey, Typeform, Microsoft Clarity, Userlytics, Survicate, Pendo Feedback, and Canny across overall capability, feature depth, ease of use, and value. We prioritized workflows that connect user feedback to actionable evidence such as session recordings, heatmaps, screenshots, rage click signals, video reactions, and searchable transcripts. Hotjar separated itself with the combination of session recordings with heatmaps plus on-site surveys and feedback widgets that tie user-reported reasons to specific pages through targeting and segmentation. We also separated tools by how much setup they require to turn feedback into action via governance, routing workflows, integrations, and dashboards.
Frequently Asked Questions About Website Feedback Software
What’s the fastest way to connect on-page confusion to real user behavior?
Hotjar combines on-site surveys with heatmaps and session recordings so you can match user-reported pain points to where they visually get stuck. Microsoft Clarity adds rage click and dead click detection inside session replays so you can pinpoint interaction failures without running a full research study.
Which tool is better for recruiting real participants and capturing usability reactions on guided tasks?
UserTesting focuses on recruited testers with moderated and unmoderated website or app sessions that include video, screen recordings, and searchable transcripts. Userlytics is also feedback-focused, but it centers on in-context on-page surveys rather than participant-led task reactions.
How do I route feedback into a tracked workflow instead of leaving it in a spreadsheet?
Canny funnels website and product requests into a centralized feedback portal with roadmap-style tracking, statuses, and votes. Qualtrics XM routes feedback through experience orchestration workflows into action-ready dashboards and integrations across broader experience programs.
When should I choose a pure survey tool versus a tool built for in-page diagnostics?
SurveyMonkey is strong for structured questionnaire collection using survey logic, cross-tabulation, and dashboard reporting, which works well when you want analytics on responses over time. Hotjar and Microsoft Clarity are built for on-page diagnostics, with heatmaps and session replays that show behavior patterns tied to the exact pages.
What’s the best option for conversation-style feedback forms with branching questions?
Typeform uses conversation-style question flows with branching logic that changes subsequent prompts based on each respondent’s answers. It’s designed for high-completion feedback capture, while Qualtrics XM is better when you need enterprise-grade routing, reporting, and governance across experience programs.
Which platform is strongest for correlating website feedback with broader customer context and lifecycle insights?
Survicate connects website friction surveys with post-purchase and lifecycle questions so you can correlate UX signals across multiple moments. Qualtrics XM extends this further by linking web experience feedback to broader customer and employee insight programs with detailed reporting and workflow routing.
How can I capture feedback at the moment it happens and tie it to user behavior?
Pendo Feedback embeds targeted prompts in web experiences so you can collect contextual issues at the moment users encounter them. It pairs feedback submissions with analytics correlation, while Userlytics attaches comments and screenshots to the session context from on-page widgets.
What’s the difference between getting screenshots with on-page feedback versus using full session replays?
Userlytics captures comments and screenshots along with session context so product managers can see what users were viewing when they submitted feedback. Hotjar and Microsoft Clarity provide full session replays, heatmaps, and interaction signals like rage clicks, which help you validate whether the reported issue matches observed behavior.
Do these tools handle consent-aware recording and developer-friendly instrumentation needs?
Microsoft Clarity supports consent-aware behavior during session replay capture and includes performance hints alongside recordings. Hotjar also supports session replays and behavior analytics, but Microsoft Clarity is often chosen by teams that want straightforward instrumentation in Microsoft ecosystems.
Tools reviewed
Referenced in the comparison table and product reviews above.
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