Quick Overview
- 1#1: Hotjar - Captures website user feedback through surveys, polls, incoming feedback widgets, heatmaps, and session recordings.
- 2#2: Canny - Centralizes customer feedback into public boards for voting, prioritization, and roadmap integration.
- 3#3: BugHerd - Enables visual bug reporting and feedback on websites with screenshots, annotations, and automatic developer info.
- 4#4: Usersnap - Provides visual feedback widgets for collecting annotated screenshots, videos, and browser details from users.
- 5#5: Survicate - Deploys targeted website surveys, NPS polls, and feedback forms integrated with multiple channels.
- 6#6: Qualaroo - Runs smart, on-site surveys and nudges to gather qualitative feedback based on user behavior.
- 7#7: UserVoice - Manages customer feedback through idea forums, voting, and analytics for product improvement.
- 8#8: Marker.io - Integrates feedback capture with project management tools, including screenshots and console logs.
- 9#9: FeedbackFish - Offers a simple, privacy-focused widget for collecting direct customer feedback on websites.
- 10#10: Mopinion - Delivers advanced feedback forms with AI-powered analytics for websites and apps.
Tools were ranked based on feature depth (including feedback capture, analysis, and integration), performance quality, user-friendliness, and overall value, ensuring relevance for diverse business needs.
Comparison Table
This comparison table analyzes top website feedback software, featuring tools like Hotjar, Canny, BugHerd, Usersnap, Survicate, and more, to help you navigate features, strengths, and ideal use cases. It simplifies the process of finding the right tool by breaking down key aspects for informed decision-making.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Hotjar Captures website user feedback through surveys, polls, incoming feedback widgets, heatmaps, and session recordings. | specialized | 9.5/10 | 9.8/10 | 9.6/10 | 9.2/10 |
| 2 | Canny Centralizes customer feedback into public boards for voting, prioritization, and roadmap integration. | specialized | 9.2/10 | 9.5/10 | 9.0/10 | 8.7/10 |
| 3 | BugHerd Enables visual bug reporting and feedback on websites with screenshots, annotations, and automatic developer info. | specialized | 8.7/10 | 9.2/10 | 9.5/10 | 8.0/10 |
| 4 | Usersnap Provides visual feedback widgets for collecting annotated screenshots, videos, and browser details from users. | specialized | 8.6/10 | 9.2/10 | 8.7/10 | 8.1/10 |
| 5 | Survicate Deploys targeted website surveys, NPS polls, and feedback forms integrated with multiple channels. | specialized | 8.7/10 | 9.1/10 | 9.2/10 | 8.4/10 |
| 6 | Qualaroo Runs smart, on-site surveys and nudges to gather qualitative feedback based on user behavior. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 7 | UserVoice Manages customer feedback through idea forums, voting, and analytics for product improvement. | enterprise | 7.9/10 | 8.4/10 | 7.2/10 | 7.0/10 |
| 8 | Marker.io Integrates feedback capture with project management tools, including screenshots and console logs. | specialized | 8.7/10 | 9.2/10 | 9.0/10 | 8.1/10 |
| 9 | FeedbackFish Offers a simple, privacy-focused widget for collecting direct customer feedback on websites. | other | 8.7/10 | 9.1/10 | 9.3/10 | 8.5/10 |
| 10 | Mopinion Delivers advanced feedback forms with AI-powered analytics for websites and apps. | enterprise | 8.1/10 | 8.7/10 | 7.8/10 | 7.4/10 |
Captures website user feedback through surveys, polls, incoming feedback widgets, heatmaps, and session recordings.
Centralizes customer feedback into public boards for voting, prioritization, and roadmap integration.
Enables visual bug reporting and feedback on websites with screenshots, annotations, and automatic developer info.
Provides visual feedback widgets for collecting annotated screenshots, videos, and browser details from users.
Deploys targeted website surveys, NPS polls, and feedback forms integrated with multiple channels.
Runs smart, on-site surveys and nudges to gather qualitative feedback based on user behavior.
Manages customer feedback through idea forums, voting, and analytics for product improvement.
Integrates feedback capture with project management tools, including screenshots and console logs.
Offers a simple, privacy-focused widget for collecting direct customer feedback on websites.
Delivers advanced feedback forms with AI-powered analytics for websites and apps.
Hotjar
specializedCaptures website user feedback through surveys, polls, incoming feedback widgets, heatmaps, and session recordings.
Combined heatmaps and session recordings for instant visual insights into user behavior
Hotjar is a leading website feedback and user behavior analytics platform that provides tools like heatmaps, session recordings, surveys, polls, and incoming feedback widgets to capture qualitative insights from website visitors. It helps teams visualize user interactions, identify pain points, and gather direct feedback to optimize user experience and boost conversions. With seamless integrations and an intuitive dashboard, Hotjar empowers businesses of all sizes to make data-driven decisions without needing advanced technical skills.
Pros
- Comprehensive suite of visual analytics including heatmaps, recordings, and surveys
- Quick and easy setup with a single script snippet
- Strong integrations with tools like Google Analytics, WordPress, and Shopify
Cons
- Higher-tier plans can become expensive for high-traffic sites
- Session recordings raise privacy compliance concerns (e.g., GDPR)
- Limited advanced quantitative analytics compared to dedicated tools like Mixpanel
Best For
Digital marketers, UX designers, and e-commerce teams seeking intuitive qualitative feedback to optimize website performance and conversions.
Pricing
Free plan up to 35 daily sessions; paid plans start at $39/mo (Plus, 500 sessions) up to $171/mo (Scale, 1M+ sessions), billed annually.
Canny
specializedCentralizes customer feedback into public boards for voting, prioritization, and roadmap integration.
Interactive public roadmaps that allow users to upvote features, fostering community-driven prioritization
Canny is a comprehensive customer feedback platform designed for SaaS and product teams to collect, organize, and prioritize user suggestions directly from their websites via embeddable widgets. It features public roadmaps where users can vote on and discuss feature requests, helping teams align development with customer needs. The tool also includes changelogs, customer portals, and seamless integrations with tools like Intercom, Slack, and Zendesk for streamlined workflows.
Pros
- Highly customizable public roadmaps with voting and commenting
- Robust integrations with support and project management tools
- Excellent segmentation and analytics for prioritizing feedback
Cons
- Pricing scales quickly with user volume, expensive for high-traffic sites
- Free plan has significant limitations on voters and posts
- Advanced customization requires some technical setup
Best For
SaaS product teams and growing companies seeking transparent feedback management and customer engagement.
Pricing
Free plan for small teams (10 weekly voters); Growth at $79/mo (500 voters), Business at $399/mo (5K voters), Enterprise custom; billed annually.
BugHerd
specializedEnables visual bug reporting and feedback on websites with screenshots, annotations, and automatic developer info.
Visual feedback pinning with automatic screenshot and browser metadata capture
BugHerd is a visual feedback and bug tracking tool designed specifically for websites, allowing users to pin feedback directly onto live pages like digital sticky notes. It automatically captures screenshots, browser details, device info, screen resolution, and URLs, making it easy to reproduce issues. Feedback is organized into a Kanban-style task board with priorities, assignees, and integrations to tools like Jira, Slack, and Trello.
Pros
- Visual pinning simplifies feedback collection on live sites
- Auto-captures essential metadata for quick bug reproduction
- Intuitive Kanban board and strong integrations with PM tools
Cons
- Pricing scales quickly for larger teams
- Limited advanced reporting in lower plans
- Primarily web-focused, less optimal for mobile apps
Best For
Web agencies and development teams handling client sites that need visual, context-rich feedback without complex setup.
Pricing
Starts at $39/month (Standard, 5 users), $79/month (Premium, 25 users), $159/month (Plus, 50 users); 14-day free trial, no free plan.
Usersnap
specializedProvides visual feedback widgets for collecting annotated screenshots, videos, and browser details from users.
Advanced annotation suite with shapes, emojis, blur tools, and auto-scrolling screenshots for pinpoint accurate feedback
Usersnap is a visual feedback tool designed for websites and web apps, allowing users to capture screenshots, record videos, and annotate issues directly on the page. It streamlines bug reporting and UX feedback collection by providing precise visual context without needing developer tools. The platform integrates with project management and support tools like Jira, Slack, and Zendesk for efficient workflow management.
Pros
- Rich annotation tools including drawings, pins, and text overlays
- Seamless integrations with Jira, Slack, Trello, and more
- Supports video feedback and full-page screenshots for comprehensive context
Cons
- Higher pricing tiers required for advanced features and unlimited users
- Limited customization options in lower plans
- Mobile app feedback can feel less polished compared to desktop
Best For
Development and design teams seeking precise visual feedback from end-users to identify and resolve website bugs quickly.
Pricing
Starts at $69/month (Basic, 10 users), $119/month (Pro, unlimited users), Enterprise custom pricing.
Survicate
specializedDeploys targeted website surveys, NPS polls, and feedback forms integrated with multiple channels.
Behavior-based targeting that triggers surveys only for specific visitor actions, pages, or segments to maximize response rates.
Survicate is a versatile website feedback platform that allows businesses to create and deploy customizable surveys, including NPS, CSAT, and emoji reactions, directly on websites, apps, and emails. It excels in targeting specific visitors based on behavior, location, and attributes to gather actionable insights with minimal disruption. The tool provides real-time analytics, integrations with over 100 apps like HubSpot and Slack, and automation features to streamline feedback collection and response.
Pros
- Intuitive drag-and-drop survey builder with no coding required
- Advanced targeting rules for precise feedback collection
- Extensive integrations and real-time analytics dashboard
Cons
- Higher-tier plans required for advanced reporting and unlimited responses
- Pricing scales quickly for high-volume usage
- Limited native AI-powered analysis compared to some competitors
Best For
Mid-sized businesses and marketing teams seeking easy-to-deploy, targeted website surveys to optimize user experience.
Pricing
Free plan for basic use; paid plans start at $89/month (Starter, billed annually) up to $375/month (Pro), with Enterprise custom pricing.
Qualaroo
specializedRuns smart, on-site surveys and nudges to gather qualitative feedback based on user behavior.
Nudge™ micro-surveys that appear contextually based on user actions for precise, moment-of-truth feedback
Qualaroo is a website feedback software that specializes in collecting real-time user insights through non-intrusive on-site surveys called Nudges. It allows businesses to target questions based on user behavior, location, and pages visited, providing contextual feedback to improve user experience and conversion rates. The platform offers AI-powered analysis, integrations with tools like Google Analytics, and customizable survey logic for deeper visitor understanding.
Pros
- Contextual Nudge technology for high response rates without disruption
- Advanced targeting and segmentation options
- Robust analytics and AI insights for actionable data
Cons
- Pricing increases significantly with advanced features
- Limited free plan and trial restrictions
- Steeper learning curve for complex survey logic
Best For
Mid-sized businesses and e-commerce sites needing targeted, behavioral feedback from website visitors.
Pricing
Starts at $40/month (billed annually) for Essentials plan; Pro at $80/month, with custom Enterprise pricing available.
UserVoice
enterpriseManages customer feedback through idea forums, voting, and analytics for product improvement.
Public idea forums with upvoting that transparently show customer priorities to guide product decisions
UserVoice is a mature customer feedback platform designed for collecting, prioritizing, and acting on user input via embeddable widgets on websites. It excels in creating public idea forums where users submit and vote on feature requests, bugs, and suggestions, helping product teams gauge demand. The tool includes analytics, integrations with support systems, and roadmap publishing to close the feedback loop with customers.
Pros
- Robust public voting system for feature prioritization
- Customizable widgets and forums for seamless website integration
- Deep analytics and integrations with tools like Zendesk and Jira
Cons
- High pricing that may not suit small teams
- Complex setup and customization process
- Somewhat dated interface compared to newer competitors
Best For
Mid-to-large SaaS companies needing transparent, vote-driven product roadmaps and feedback management.
Pricing
Starts at around $500/month for basic plans, scaling to custom enterprise pricing based on features and usage.
Marker.io
specializedIntegrates feedback capture with project management tools, including screenshots and console logs.
Automatic extraction of browser console errors, network logs, and selectors for instant, reproducible bug reports
Marker.io is a website feedback tool that embeds a widget on your site, enabling visitors and teams to capture screenshots, screen recordings, and annotations directly on live pages. It automatically gathers essential debugging data including browser console logs, network requests, environment details, and CSS selectors, then integrates seamlessly with tools like Jira, Linear, GitHub, and Asana. This makes it ideal for collecting actionable bug reports and user feedback without manual reproduction efforts.
Pros
- Automatic capture of console logs, network data, and metadata for quick debugging
- Seamless integrations with 20+ project management and issue tracking tools
- Intuitive widget for annotations, videos, and screenshots with minimal setup
Cons
- Pricing scales per active user, which can get expensive for larger teams
- Free plan is limited to basic features and one integration
- Occasional widget customization limitations for advanced branding needs
Best For
Web development and design teams needing detailed, context-rich feedback from users on live sites.
Pricing
Free plan for basics; Pro at $59/user/month (billed annually); Business at $119/user/month; Enterprise custom.
FeedbackFish
otherOffers a simple, privacy-focused widget for collecting direct customer feedback on websites.
Screenshot-based visual feedback with drawing and pinning tools for precise issue highlighting
FeedbackFish is a lightweight website feedback tool that lets users collect visual and textual feedback by embedding a customizable widget on their sites. Visitors can capture screenshots, annotate them with drawings, text, and emojis, and submit targeted feedback which lands in an organized dashboard. It supports URL targeting, segmentation by user traits, and seamless integrations with tools like Slack, Linear, and Intercom for streamlined workflows.
Pros
- Intuitive visual annotation on screenshots
- Quick setup via single script embed
- Robust integrations with Slack, Discord, and Linear
- Clean dashboard for prioritizing feedback
Cons
- Limited analytics beyond basic feedback tracking
- No session replays or heatmaps
- Free plan caps at 50 feedbacks per month
Best For
Product teams and indie developers needing simple, targeted visual feedback without complex analytics.
Pricing
Free for up to 50 feedbacks/month; Pro at $25/month for 500 feedbacks; higher tiers up to Enterprise.
Mopinion
enterpriseDelivers advanced feedback forms with AI-powered analytics for websites and apps.
Journey Trigger Campaigns that deploy feedback widgets based on specific user behaviors and page interactions
Mopinion is a comprehensive website feedback platform that allows businesses to collect real-time customer insights through customizable widgets like NPS, CSAT, and open-text surveys deployed on websites, apps, and emails. It features advanced analytics with AI-powered sentiment analysis, journey-based triggers, and integrations with tools like Google Analytics and Salesforce. The platform emphasizes turning raw feedback into actionable business intelligence via dashboards and automated reporting.
Pros
- Highly customizable drag-and-drop widgets for precise feedback targeting
- Powerful AI-driven analytics and sentiment analysis for deep insights
- Strong integrations with CRM, analytics, and support tools
Cons
- Pricing is enterprise-focused and can be expensive for SMBs
- Steeper learning curve for advanced triggering and analytics setup
- Limited free tier and fewer pre-built templates than competitors
Best For
Mid-sized to large enterprises needing sophisticated, journey-based feedback collection and AI analytics.
Pricing
Custom quote-based pricing starting around €495/month for basic plans; free 14-day trial available, with enterprise tiers scaling by volume.
Conclusion
The reviewed tools present a spectrum of solutions for capturing and using website feedback, each with unique capabilities. Hotjar takes the top spot, celebrated for its wide range of tools like surveys, heatmaps, and session recordings that offer deep user insights. Though Hotjar leads, Canny excels in centralized feedback management and roadmap integration, while BugHerd stands out for its visual bug reporting, making these strong alternatives for varied needs.
Explore Hotjar today to leverage its robust feedback tools and elevate your understanding of user behavior.
Tools Reviewed
All tools were independently evaluated for this comparison